final ppt report ankush
TRANSCRIPT
8/7/2019 Final PPT REPORT ANKUSH
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STUDY ON MARKETING OF DAIRY PRODUCTS OF
PARUL GROUP OF COMPANIES IN RETAIL OUTLETS
OF HARYANA
PRESENTED BY:
ANKUSH DANDYAN
3609827
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Marketing is comprehensive term and it includes all resources and set
of activities necessary to direct and facilitate the flow of goods and
service from the producer to the consumer.
DEFINTION
According to Clark, ³A marketing function is a major specialized
activities performed in marketing.
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To make assess of goods manufactured to the consumer.
Marketing is the performance of business activities that direct the
flow of goods and services from producer to consumer.
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PR E- INDUSTR IAL STAGE
EA R LY-INDUSTR IAL STAGE
INDUSTR IAL STAGE
POST±INDUSTR IAL STAGE
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PRIMA RY OBJECTIVE
To find out the retail outlets.
To find out the factors that influences the stocking decision of
retailers of Marketing of Parul product in Haryana.
SECONDA RY OBJECTIVE
To identify the issues related to Parul Company.
To know about the factors, which influence the retail outlets.To study about the marketing strategies of Parul company fortheir outlets
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RESEA RCH METHODOLOGY
PR IMA R Y DATA COLECTION
This was done by means of a questionnaire provided to the retailers of Ambala and Kurukshetra city.
SECONDA R Y DATA Through Internet and newspapers.
SA MPLING DESIGN
SAMPLE SIZE
In the study the sample size is of 60 retailers from Ambala andKurukshetra city.
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It is establised in 1994 in khanpur koliyan.The dairy industry plays an
important role in the socio-economic development of India. It is produce world
class dairy products, consuming almost 100% of its own milk production.
There is some companies like MOTHER DAIR Y, N.D.R .I.
Parul group of company is a dairy industry field movement in India. It
developed its branches in other state also like palwal and malerkolta (Punjab).
Mr. Dev raj Garg the chief managing director,
Mr. Pankil Garg managing director,Mr. Satish Garg chairman is recognized as the man behind the success of
PGC.
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How long have you been into the Parul milk business?
TABLE 1 Source-survey result
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Product availability of Parul products in retail outlets of Haryana.
TABLE 2 Source-survey result
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W hich company product do you sell most?
TABLE 3 Source-survey result
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R anking of some of the other factors that influence a retailers stockingdecision.
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Overall ranking of the influencing factors to the buying decision of
retailers
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According to outlets surveyed, the Milk product is consumed mostly in the
comparison of other brand. Almost all outlets where credit and
discount available by the Parul company.
Most of the retailers agree that Parul has
well Distribution channel. Parul gives the better replacement offer to
the expired product than the othercompany Products.
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Parul has a relatively good distribution network, but stillcompany is not able to fulfill the demand of outlet in thepeak season when demand is very high. Here company
should consider on the supply of product in the peak season.
Supply should be regular to all the outlets including those thatlie in the pocket roads and not just in the outlets, which lie onthe easily accessible routes.
Credit is the 2nd biggest factor that influences the stock of the product into the retail outlet. So company shouldgive the credit to all outlets.
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To the consider of stocking decision of product in retailoutlet, It would found that investment on to the milk product so much huze due to increasing rate day by day.
Finally the whole studies of the research work, thecompany needs the effective advertisement of theproduct in the local channel and print media forawareness of milk product and considers the factors thatinfluence the stocking decision of retail outlet.