05/01/2023

1

APresentation

On

NIRMA COMPANY

Presented By : Nirali BavishiPresented To : Prof. Karishma Sodha

En. No. : 03 Smt. S. H. Gajera MBA Mahila college

05/01/2023

2

HISTORY The story of ”NIRMA LTD” is not only about

the detergent powder, it is much more than it. Mr.Karashanbhai K. Patel who is the founder

of this big Organisation, who is the son of small farmer.

He was making detergent in the 100 sq.ft. backyard of his home using brand hands and buckets. Once mixture is ready used to pack in polythene bag and was selling door to door at 3 Rs. Per kg.

05/01/2023

3

CON… The product become well accepted in the

consumer community and the rest is known to one and all this is “NIRMA LTD” of today.

NIRMA is private limited company and was converted into public limited company in 18 November 1993.

05/01/2023

4

COMPANY PROFILE

Type: Public Industry: FMCG Founded :1969 Headquarters: Ahmedabad, India Key people: Karsanbhai Patel (CMD) Products :Nirma detergent, Nima soaps Revenue: Rs. 3504 crores (2011)Employees: 14000 Website: www.nirma.co.in

05/01/2023

5

FOUNDER OF NIRMA

05/01/2023

6

SOME FACTS OF NIRMA

“Nirma” is name after Nirupama (Nima) daugther of Dr.Karsanbhai patel

“Dudh si safedi nirma se aye rangin kapada bhi khil khil jaye” jingle used for last 35 years

Same radio spot has been used consistenly for last 28 years.

Nirma is one of the largest selling single detergent brand in the world.

05/01/2023

7

LOGO OF NIRMA

05/01/2023

8

PUNCHLINE

“Dudh si safedi

nirma se aye rangin

kapada bhi khil

khil jaye”

05/01/2023

9

LOCATION

AhmedabadRajkotMehsanaBarodaBhavnagar

05/01/2023

10

NIRMA COMPANY PRODUCT

•Nirma Washing Powder

•Nirma Detergent Cake

•Super Nirma Washing Powder

•Nirma Popular Detergent

•Nirma Popular Detergent Cake

•Nima Green Powder

Detergents•Nirma Bath Soap

•Nirma Premium soap

•Nirma Beauty Soap

•Nirma Lime Fresh Soap

•Nima Rose

•Nima Sandal

•Nima Lime

•Nima Herbal

•Nirma Herbalin

Soaps

05/01/2023

11

05/01/2023

12

MAJOR PLANTS

DETERGENT SOAPS PACKAGING

SODAASH ADDIBAL SALT

05/01/2023

13

HUMAN RESOURCE MANAGEMENT

The term human resource means the total knowledge, skills, creativity and abilities of organization. Human resource are the most important assets of an any organization.

Recruitment : Reason : Death ,Retirement , Promotion ,

Transfer , social reason , others Stages : (1) Manpower demand (2) Manpower approval (3) Filling up vacancy

05/01/2023

14

SELECTION The candidates have applied for the job have to

pass through three kinds of interview. (1) Written test (2) Personal interview (3) Interview at the head office Training and Development: There are main four training methodology (1) In-plant training for new experienced

employees (2) Induct training (3) Candidates appointment as training (4) Safety function training

05/01/2023

15

WAGES AND SALARY

Wages and salary paid to workers by his performance, skills, and time period monthly salary is given on 7th of month from HDFC bank.

EMPLOYEE INFORMATION:- There are more than 15000 Employee and 500

professional Employees.

05/01/2023

16

MARKETING MANAGEMENT

Marketing can be defined as the process of exchange of goods and services.

Distribution Channel : Nirma sells these products in the market under the

brands Nirma and Nima.(1) Nirma – which is consisting of about 450 exclusive

Distributors(2) Nima- which is having more than 200 Distributors

05/01/2023

17

MAIN COMPETITORS

05/01/2023

18

SWOT ANALYSIS

05/01/2023

19

STRENGTH

• Low cost• Strong distribution channel• High productivity• High brand quality

05/01/2023

20

WEAKNESSES

• Sub-optimal working condition• Less popular with the elite class• High interest burden• Lack of global tie-up

05/01/2023

21

OPPORTUNITIES

• A growing market• Fast development rural market• Entry into other categories like

shampoo, toothpaste

05/01/2023

22

THREATS

• Strong competitors• Substitute product• Market entry by new players

05/01/2023

23

VISION Better quality product and services

that maximize value to the customer

MISSION To provide “Better products, Better

value, Better living”

05/01/2023

24

International Marketing

EXPORTS

U.A.E.

PHILLIPPIES

IRANDUBAI

NEPAL

SHRILANKASHRILANKA

NEPAL

05/01/2023

25

RECENT ACHIEVEMENTS OF NIRMA

Nirma purchased the American raw materials company Searles Valley Minerals in 2007

Patel has been conferred with Padma Shri Award for the year 2010.

The award will be formally conferred by the President of India Mrs. Pratibha Patil.

05/01/2023

26CONCLUSION

05/01/2023

27