PROJECT ON ITC

BY; Isha NayyarShubham PoddraSudhkar SinghShobbit Singh

HISTORY

ITC was incorporated on Aug 24, 1910 under the name of IMPERIAL TOBACOO COMPANY of India ltd. & then changed to INDIAN TOBACOO COMPANY LTD.

From Sept 18, 2001, company’s name has effectively become ITC Ltd.

Yogesh Chander Deveshwar is the CEO of ITC

Products-Cigarettes, hotels, apparels, paper, FMCG, etc.

1910 1975 1979 2000 2003-2005

IMPERIAL TOBACCO COMPANY

HOTEL INDUSTRY WITH ITC WELCOME GROUP,

HOTEL CHOLA

PAPERBOARD BUSINESS

STATIONERYLIESTYLE RETAILINGINFORMATION TECHNOLOGY

FOOD INDUSTRY PERSONAL CARE

HISTORY AND EVOLUTION

GOODS CLASSIFICATION

CONVIENIENCE GOODS

SPECIALITY GOODS

RAW MATERIALS

SUPPLIES & BUSINESS SERVICES:

FOOD LIFESTYLE RETAILING LEAF TOBACCO PACKAGING

EDUCATION & STATIONARY

[JOHN PLAYER & WILLS

LIFESTYLE]AGRI-

COMMODITIES SPECIALITY

SAFETY MATCHES PAPERS

AGARBATIES GRAPHIC

FMCG

Cigarettes

Food

Lifestyle RetailingEducation

& stationary

Safety Matches

Agarbaties

HOTELS

'Luxury Collection',

Welcome Heritage

Fortune Hotels

Welcome Hotels

ITITC

Infotech

PACKAGING

Packaging

Speciality

Papers

Graphic

Agri- busines

s

Leaf tobacco

Agri-Commodities

E-Chaupal

ITC PRODUCT MIX

PRODUCT MIXCIGARETTES FOOD STATIONARY SAFETY

MATCHES AGARBATIESLIFESTYLE RETAILING

PERSONAL CARE

AASHIRVAAD

STAPLES SPICES INSTANT MIXES READY MEALS

Aashirvaad Whole Wheat Atta

Aashirvaad Pickle Mirch Powder Gulab jamun

Palak Paneer

Aashirvaad Select Aashirvaad Chilli Powder Rava idli Dal makhni

Aashirvaad Atta with Multigrains

Aashirvaad Coriander Powder Rice idli

Rajma Masala

Aashirvaad Fortified Atta

Aashirvaad Turmeric Powder Khaman dhokla Aloo Mutter

Aashirvaad Salt Rasmalai Mutter Paneer

Aashirvaad Atta with Methi Vada mix

Yellow Dal tadka

PRODUCT LIFECYCLE OF ITC

ITC IS INTO MATURITY STAGE

Aashirvaad Atta was launched on 27th May 2002 and within a short span has become the number one in branded packaged atta across the country.

PRODUCT LIFECYCLE OF AASHIRVAAD ATTA

PRODUCT LIFECYCLE OF AASHIRVAAD SPICES

Aashirvaad launches "Organic Spices" 17 Jul 2007• India's largest selling Atta brand - Aashirvaad now forays into branded organic spices segment.• Initial offerings comprise Chilli, Turmeric and Coriander powders under the Aashirvaad Select Organic Spices range

PRODUCT LIFECYCLE OF AASHIRVAAD READY MEALS

ITC launches Aashirvaad ready meals: 09 Jul 2003

ITC launches new beverages “B naturals”.

As part of the initial roll-out, ITC took its branded juices in the southern market. The juices, which are available in seven variants, made available pan-India in March,2015.

ITC Foods is also planning to focus on the ready-to-eat segment with its Aashirvaad brand and Kitchens of India.

NEW PRODUCT INTRODUCED

THANK YOU..