Posters from start to finish

By Jennifer Baker

Goals and Message• The mortgage process can be stressful and

confusing for most customers. My goal for these posters is to make mortgage customers feel more comfortable about the process.

• The message that I wanted to send is that a team of mortgage professionals is working for them so they don’t need to worry.

For my first poster I wanted to highlight a friendly, professional looking team and provide brief

descriptions of what each person on the team does.

I struggled with aligning the font and making the words look moreuniform.

The title is toofar away from the rest of the poster

Overall the messageis there but I don’t think that the effortto read the text is rewarded. It’s a functional but boring poster.

Photo from Pixabay.com, no attribution required.

For my second poster I kept the same image and tried to improve on the proximity of the text and

make it more interesting.

I had similarproblems with getting the text

to align and matchthe other text.

I experimented with

using different alignments but itdidn’t work well

and is just distracting.

The placement of the

title is better and the

elements connectso this poster is

moresuccessful than the previous, but it still

needs work

For this poster I used individual pictures and bolder color choices. I like the colors and think this design could work as part of a multi-page

brochure.

The photos dosupport the message but

would be moreeffective if they

were bigger.

The words are organized better

butthey still seem

bulky to me.

Photo from Flikr.com, Steve Wilson, business photos.

The poster on the left is probably my least favorite attempt.

I used it for our color assignment to see if changing the color scheme could improve it. I think that the

monochrome poster looks way better.

For this poster I decided to go a different direction and use less text. I wanted to create a relaxing

theme and be less subtle with the message.

Photo from Pixabay.com, no attribution required.

This is my final poster. It has the more direct “Relax” message.

The subjects in thephoto are centeredso I centered the

text below it.

I made a bold contrastwith the fonts but thenused size and color tocontrast the key words

in my message

I created an ocean theme, made the photo the visual

context, and then used contrasting text to make my message more

clear.

Resources• Pixabay.com, photos free to use with no

attribution required.• Flikr.com, photos by Steve Wilson and are shared

with Creative Commons license.

• Jennifer Baker• 3/7/2016.