A 21ST CENTURY MEDIA PLAYBOOK

"THE GIRLS: Power and Influence"

To our founding fathers, Adams, Jefferson, Hancock, Washington, and the rest. When they found the old worlds rules too restrictive and encumbering for their vision of a liberty - they courageously wrote a new playbook and birthed a nation based on progress, free thought, and equality.

Respectfully,3iYING

DEDICATED TO OUR FOUNDING FATHERS

A 21ST CENTURY MEDIA PLAYBOOK

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Boys dominated media and marketing game. Girls stood on the side line.

Boys direct and produce most mediaconsumed by girls. Boys make a profit.

Girls direct and produce most media consumed by girls. Girls make a profit.

Outsider marketing pays boys to studygirls to "figure them out."

Insider marketing hires within the girl market for 20/20 vision.

Girl products are boymade. Girls adaptto shortcomings.

Girl products are clearly girl made, girl approved. No more shortcomings.

Girls enter media game as serious contenders, armed with decades of training in shopping, talking, emoting,understanding, networking.

A 21ST CENTURY MEDIA PLAYBOOK

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Media is passive. Wait. Watch. Follow .Listen. Consume.

Media is active. Initiate. Demand. Participate. Communicate. Produce.

Boys are happy to play in virtual worlds scoring made-up points. Girls are bored.

Girls start playing in the real world and get arush out of impacting reality .

Digital boxes are the prevailing gameplatform.

Girls make real world the ultimate new21st century game platform.

Young female talent has power andinfluence in music.

Young female talent has power and influence in ALL media

A 21ST CENTURY MEDIA PLAYBOOK

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Girls use the TV and W eb to watch otherpeople live awesome adventurous lives.

Girls use the TV and W eb as a tool to createtheir own awesome adventurous lives.

Watch what other put in the media spotlight

Put yourself in the media spotlight.

Companies tell girls what to buy.

Girls tell companies what to sell.

Musicians direct their girl fans to call radiostations and demand good music.

Media Girls direct Demand Girls to call companies and demand good product.

A 21ST CENTURY MEDIA PLAYBOOK

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The public knows what marketing firmyou work with, and it influences sales.

A marketing firm is the agent for thebrand. They help brands sell to girls.

Girl Media firms invite the entire WWW mass to help build connections and gain power .

Media firms form exclusive exuctive boardof directors for connections and power.

Media and creative firms are private with new ideas and fear having them exposed or stolen.

Girl media firms have a public policy and get better results by sharing new ideasfor ongoing review and input.

A girl marketing firm is the agent for the girl market. They help girls be better served by brands.

The public doesn't know who your marketing firm is.

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Girls create hits by leaving these divisionsfor an All-in-ONE 21st Century blend ofindustry convergence.

Girls are individuals who follow their owninstincts. Brands don't need stars to succeed.

Treat Promotions, Advertising, Retailing,Entertainment, Product Development andsales as separate industries.

Make it fake, loud, and fantasy-based to get attention.

Make it authentic, honest, and accessible toget attention.

Loyalty is achieved through making girlsfeel inadequate.

Sustainable attraction and loyalty is achievedthrough helping girls become strong andindependent.

Media and girls follow and mimic buying habits of celebrities. Brands pay stars for identity and attention.

A 21ST CENTURY MEDIA PLAYBOOK

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Vital resources are wasted from manufacturing and marketing products with weak demand.

W aste is reduced. Manufacturers will use resources based on demand.

TOBECONTINUED...

3iYING © copyright 2004