final pages cadbury

7/23/2019 Final Pages Cadbury

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MALAD KANDIVLI EDUCATION SOCIETYS

NAGINDAS KHANDWALA COLLEGE OF COMMERCE, ARTS ANDMANAGEMENT STUDIES AND SHANTABEN NAGINDAS KHANDWALA COLLEGE

OF SCIENCE

RE-ACCREDITED BY NAAC WITH A GRADE &ISO 9001:2008 CERTIFIED

A PROJECT

ON

MARKETING STRATEGIS OF CADBURY INDIA

in the subject Marketing Strategies and Plan

SUBMITTED TO

UNIVERSITY OF MUMBAI,

FOR SEMESTERI

OF

MASTER OF COMMERCE

BY

DIXITA P. PARMAR

Division-Management and Roll No-111

UNDER THE GUIDANCE OF

PROF.RUPALI JAIN

YEAR - 2015-16


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e-mail :[email protected]/[email protected] Tel. : 28072262 / 28085424Website :www.khandwalacollege.ac.in 28013433 / 28086427

Tele fax: 28650461MALAD KANDIVLI EDUCATION SOCIETYS

NAGINDAS KHANDWALA COLLEGE OF COMMERCE, ARTS ANDMANAGEMENT STUDIES AND SHANTABEN NAGINDAS KHANDWALA COLLEGE

OF SCIENCERE-ACCREDITED BY NAAC WITH A GRADE &ISO 9001:2008 CERTIFIED

Bhavishya Bharat Campus, S.V. Road, Malad (West), Mumbai 400 064.

DECLARATION BY THE STUDENT

I, _____________________________________________________student of M Com Part-I

Roll Number __________hereby declare that the project for the Paper Human Marketing

Strategies and Plan titled,

_________________________________________________________________________

submitted by me for Semester I during the academic year 2015-16, is based on actual work

carried out by me under the guidance and supervision of Prof.Rupali Jain

I further state that this work is original and not submitted anywhere else for any examination.

Signature of Student

EVALUATION CERTIFICATE

This is to certify that the undersigned have assessed and evaluated the project on

_________________________________________________________________________

submitted by ___________________________________________ of M Com Part-I.

This project is original to the best of our knowledge and has been accepted for Internal

Assessment.

Internal Examiner External Examiner Principal

Prof.Rupali Jain Prof.Poonam Kakkad Dr (Mrs) Ancy Jose
mailto:[email protected]:[email protected]://www.khandwalacollege.ac.in/http://www.khandwalacollege.ac.in/mailto:[email protected]:[email protected]


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NAGINDAS KHANDWALA COLLEGE

Internal Assessment: Project 40 Marks

Name of the Student Class Division Roll

NO.First name : DIXITA

Fathers Name:PRAVINKUMAR

Surname :PARMAR

MCOM

PART IMANAGEMENT

111

Subject: Marketing Strategies and Plan

Topic for the Project: Marketing Strategy of Cadbury India Ltd.

Marks Awarded Signature

INTERNAL EXAMINER

Documentation

(Out of 10 Marks)

Presentation

(Out of 10 Marks)

EXTERNAL EXAMINER

Documentation

(Out of 10 Marks)

Viva Voce

(Out of 10 Marks)

TOTAL MARKS (Out of 40)


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ACKNOWLEDGEMENT

I owe great many thanks to a great many people who helped and

supported me during the preparation of the project.

My deepest thanks to PROF.RUPALI JAIN guide of the project for

guiding and correcting various concept of the project with attention and

care. She has taken pain to go through the project and make necessary

correction as and when needed.

I express my thanks to the principal MRS. ANCY JOSE for extending

her support in project.

I would also thank my institution and my faculty members without

whom this project would have been a distant reality.


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INDEX

SR.NO PARTICULAR PAGE

NO

1 CHAPTER 1: INTRODUCTION 1

2 CHAPTER 2: MARKETING STRATEGY OF CADBURY INDIALTD

4

3 CHAPTER 3: BRANDING & NEW PRODUCT INNOVATIONS 11

4 CHAPTER 4: STRATEGY TO GROW THE MARKET 18

5CHAPTER 5: OVERCOMING THE THREATS

206 PRIMARY RESEARCH ON CADBURY 24

7 CONCLUSION 30

8 BIBLIOGRAPHY 31

final pages cadbury

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