VOL. XXXVIII NO. 45 PAGES 64 NEW DELHI 8 - 14 FEBRUARY 2014 ` 8.00

ISSUES RELATED TO BLACK MONEYPooja Rangaprasad

CAREER IN INTERNET MARKETINGDamanjeet Kaur Chadha

WEB EXCLUSIVESFollowing item is available in the WebExclusives section on www.employ-mentnews.gov.in : 1. RBI order on Pre-2005 Notes.

JOB HIGHLIGHTS

Union Public Service Commissionnotifies Indian Economic Service/Indian Statistical ServiceExamination-2014

Last Date : 10.03.2014Union Public Service Commissioninvites applications for variousposts.

Last Date : 27.02.2014

UPSC

Delhi Subordinate ServicesSelection Board invites applica-tions for various posts

Last Date : 27.02.2014

DSSSB

Canara Bank requires 108Managers (MMGS-II) in SpecialistCadre

Last Date : 22.02.2014

BANK

The Indian Navy invites applica-tions from Unmarried Male IndianCitizens for permanentCommissioned Officer in Law Cadreof Executive Branch

Last Date : 17.02.2014

INDIAN NAVY

B lack money or Illicit money hasbeen defined by Ministry of

Finance in their report 'White Paperon Black Money' as assets orresources that have neither beenreported to the public authorities atthe time of their generation nor dis-closed at any point of time duringtheir possession. This would includemoney earned from crime (such asdrug trafficking, smuggling, arms traf-ficking, sexual exploitation and pros-titution etc), corruption and commer-cial tax evasion (such as underre-porting revenues and inflatingexpenses). Although the focus of theblack money debate in the countryhas been mainly on corrupt money,according to a report on black moneyby the Central Board of Direct Taxes,Measures to Tackle Black Money inIndia and abroad, the main methodfor generation of black money inIndia is through commercial tax eva-sion by underreporting revenues andinflating expenses adopted by arange of business entities.While estimating the scale of illicit orblack economy in the country is diffi-cult, some attempts have been madeto measure this globally. According toGlobal Financial Integrity (GFI), aWashington DC based organisation,

from 2002 to 2011, developing coun-tries lost US$ 5.9 trillion to illicit out-flows. China leads the list with a lossof US$ 1.08 trillion from 2002 to2011. India was the fifth largest coun-try with cumulative outflows worthUS$ 343.9 billion from 2002 to 2011,which they claim is a conservativeestimate. These estimates do notinclude the movement of illegalmoney through the hawala system,smuggling and cross-border cashtransactions; all of which are signifi-cant in the Indian context. GFI esti-mates that for every $1 that poornations receive in foreign aid, $10 inillicit money flows offshore. Thismovement of money out of develop-ing countries, including India, is facil-itated by a network of over 60 taxhavens which enables setting up ofbenami trusts or corporations ensur-ing that the real owners of the busi-ness remain unknown. According toTax Justice Network, an internationalcoalition of researchers, the globalsuper-rich have at least $21 trillionhidden in secret tax havens at theend of 2012. In 2011, Government ofIndia had commissioned threenational-level institutes, NationalInstitute of Public Finance and Policy(NIPFP), National Institute of

Financial Management (NIFM) andNational Council of AppliedEconomic Research (NCAER), toassess and provide estimates of theextent of black money in India. Oncethe reports are published, there mightbe additional clarity on the scale ofthis problem in the country. While themethodology and data from differentstudies can certainly be debated fortheir accuracy, there is no denyingthe magnitude and importance ofaddressing the issue. It is especiallysignificant in developing countrieswhere there is a substantial need toexpand public revenues to meet thegrowing needs for developmentalexpenditure. Adding to the complexity of this out-flow of unaccounted money is thatthis wealth is not simply lying in for-eign bank accounts to be recoveredor brought back to the country. Inreality, a large portion of this moneycomes back into India by a processknown as 'round tripping' i.e. themoney that left the country andended up in a tax haven is investedback into the country as 'white'money. But there is no data or analy-sis on how much of the black moneyis round tripped and comes back intothe country. The Union Ministry of

Finance's 'White Paper on BlackMoney' while noting that the twohighest sources of FDI into Indiabetween 2000 and 2011 wereMauritius (41.80 percent) andSingapore (9.17 percent), stated that"Mauritius and Singapore with theirsmall economies cannot be thesources of such huge investmentsand it is apparent that the invest-ments are routed through these juris-dictions for avoidance of taxes and/orfor concealing the identities from therevenue authorities of the ultimateinvestors, many of whom could actu-ally be Indian residents, who haveinvested in their own companies,through a process known as roundtripping". This makes the issue of'recovering' black money extremelydifficult and it would be much moreprudent to invest in mechanisms thatwill help restrict the outflow of money. In addition to being low or nil tax juris-dictions, tax havens offer strongsecrecy with respect to hiding wealthmaking them attractive locations forconfidentially routing money throughthem. Individuals and corporationswho want to hide their wealth secret-ly, set up a layer of benami trusts orentities using this network of tax

M arketing is not just selling andadvertising .It is the process of

discovering & translating consumersneeds and managed services by creat-ing demand for these products andservices and then expanding thedemand. In fact , marketing people areinvolved in marketing 10 types of enti-ties : goods, services, experience,events, persons, places , properties,organizations, information and ideas.Marketing concept can be used effec-tively to market these entities . Nowthese entities are performed with digitalform that can be on internet or inmobile. Whatever is done for promo-tional purposes on internet are simplycalled internet marketing. Using vari-ous medium such as social media plat-forms, search engines, online adver-tisement platforms & email, marketingis done to reach the population presenton internet. Internet marketing is nec-essary to generate buzz and traffic.Traffic generates business. Businessbrings profits and money circulation. Internet marketing is relatively inexpen-sive when compared to the offline mar-keting cost against the reach of the tar-get audience. Any business can reacha wide audience for a small fraction oftraditional advertising budgets.Through the online marketing, con-sumers can research and purchaseproducts and services at their own con-

venience. Therefore, businesses havethe advantage to attract more customertraffic in very low budget and time andcan bring results quickly.Career optionsIf you want to pursue a career as aninternet marketing expert, SEO(Search Engine Optimization) trainingwill transform you into a versatile SEOprofessional. SEO training will ensureyou a stable career, handsome incomeand consistent growth. Some of thebranches of internet marketing are; SEO, PPC, SMO (Social MediaOptimisation) , Web Analytics, AffiliateMarketing , Email Marketing, BannerCreation and Promotion, Blogs cre-ation and promotion, Classified adPosting, Article Submission , ForumSubmission , Social Networking , PressReleases , Viral Marketing , ImportantFactors for SEO, BookmarkingPage/Site,Testimonials , Refer to yourFriend , Add Newsletters , Web 2.0 andBlogs and Social Media SitesThere are more than 30 titles that linkwith this career option;"Sales Coordinator cum InternetMarketing", Internet Marketing Trainee,Internet Marketing / SEO, InternetMarketing Manager, Online Marketing ,Web Marketing , SEM , SEO,BusinessDevelopment Executive / Manager ,SEO / Online Advertising Executive /Manager and SMO executive

Social Media Optimization (SMO) orSocial SEO is the methodization ofsocial media activity with the intent ofattracting unique visitors to websitecontent.SMO is one of two online meth-ods of website optimization; the othermethod is search engine optimizationor SEO.There are two categories ofSMO/Social SEO methods:(a) Social media features added to thecontent itself, including the feeds,social news and sharing buttons, userrating and polling tools, and incorporat-ing third-party community functionalitylike images and videos(b) Promotional activities in socialmedia aside from the content beingpromoted, including but not limited to:blogging, commenting on other blogs,participating in discussion groups, "lik-ing" on facebook, following / retweetingand posting status updates on socialnetworking profiles.CoursesDigital Media Marketing Program(DMM 16 hours), Advance Program inSearch Engine Marketing (SEM 16Hours), Basic Program in SearchEngine Marketing (SEM 32 Hours) andSocial Media Marketing Program(SMM 28 Hours).

Continued on page 64

Continued on page 64

64 www.employmentnews.gov.in Employment News 8 - 4 February 2014

DELHI POSTAL REGD. NO. DL-SW-1/4101/2012-14U(C)-108/2012-14 Licensed to Post without prepayment RNI 28728/76 N.D.P.S.O. New Delhi 7/8.02.2014 Date of Publishing : 03.02.2014 (` 8.00)

Air Surcharge 20p for Srinagar, Leh, Kalimpong, Imphal, Dimapur, Agartala, Duliajan, Karimganj, Chabua, Diphu, Dibrugarh, Tezpur, Haillakandi, Mariani, Jorhat, Shillong, Digboi, Silchar, Port Blair

Shruti Patil

Nalini Rani (Sr. Editor)(Advt. and Editorial)Irshad Ali (Editor)(Circulation)Dr. Mamta Rani (Editor)V.K. Meena (Joint. Director (Production)P.K. Mandal (Sr. Artist)K.P. Manilal (Accounts Officer)

Editorial OfficeEmployment News,

East Block-IV, Level-5 R.K. Puram, New Delhi-110066

E-Mail : GM-cum-chief Editor : director.employmentnews@gmail.comAdvertisement : enewsadvt@yahoo.comEditorial : 26195165Advertisement : 26104284Tele Fax : 26193012Circulation : 26107405Tele Fax : 26175516Accounts (Advt.) : 26193179Accounts (Cir.) : 26182079

Printed & Published by Ira Joshi, Additional Director General, on behalf of Publications Division, Ministry of Information & Broadcasting, Govt. of India, New Delhi and Printed at Amar Ujala Publication Ltd., C-21 & 22,Sector-59, Noida-201301. Published from Employment News (Ministry of I. & B.) East Block-IV, Level-5, R.K. Puram, New Delhi-110066. Editor, Nalini Rani

(General Manager cum Chief Editor)

Mr. Abe, the Prime Minister of Japan was on a official visit to India from 25-27 January,2014. He was also the Chief Guest at this year's Republic Day celebrations. The summitmeeting between the Prime Ministers of India and Japan was a continuation of the effortsto forge closer security, political and defence ties by putting in place new building blocksand expanding the horizons of ongoing initiatives. The two countries signed eight pacts, ofwhich half were connected with Japanese aid, thus indicating that soft loans and outrightgrants will continue to remain an integral component of Tokyo's strategy of reaching out toNew Delhi. On the defence side, the two countries decided to make joint naval exercises apermanent feature. With Mr. Abe setting up a National Security Council for the first time inJapan's history, the Prime Ministers decided to hold politico-security consultations on a reg-ular basis with India's National Security Advisor, besides stepping up the pace of meetingsbetween the Defence Ministers.The Civil Aviation Ministry gave the go ahead for the world's largest passenger airline AirbusA-380s to fly into India. The state-of-the-art A-380s will be allowed to land at four airportsDelhi, Mumbai, Hyderabad and Bangalore which are equipped to operate the planes. TheA-380 is the world's most fuel efficient aircraft in service with the lowest operating costs perseat. It has the highest revenue generating potential which benefits the airlines and thetravelling public. The CRPF bagged the maximum number of gallantary awards on the eve of Republic Day.A total of 776 police, paramilitary and other security personnel have been awarded servicemedals. A maximum of 15 medals for bravery have been bagged by CRPF. Out of these,seven troopers have been awarded posthumously for their daredevilry in anti- naxal oper-ations. According to a home ministry statement, the President's police medal for distin-guished service has been given to 94 personnel, while the police medal for meritoriousservice has been given to 624 personnel in this time. The President has also approved 41Correctional Service Medals. The yoga guru, B.K.S. Iyengar and the former Chief of the Council of Scientific andIndustrial Research (CSIR), R.A. Mashelkar, have been awarded the Padma Vibhushan,India's second highest civilian honour. Classical singer Begum Parveen Sultana, JusticeDalvir Bhandari, author Ruskin Bond, the former Chief Justice of India J.S. Verma, formerComptroller and Auditor General V.N. Kaul and Tamil lyricist Vairamuthu are among the 25people selected for this year's Padma Bhushan. Cine stars Paresh Rawal and Vidya Balan,and artist Sudarsan Pattnaik, theatre artist Bansi Kaul, Chairperson of the Chennai-basedTractors and Farm Equipment (TAFE) Mallika Srinivasan, P. Kilemsungla and PratapGovindrao Pawar, owner of Sakal newspaper group have been chosen for the Padma Shri.In a major boost for overseas entities, the government has said that Foreign PortfolioInvestors (FPIs) will attract uniform tax rate across categories. FPIs bring together all thethree investment categories, Foreign Institutional Investors (FIIs), their sub-accounts andQualified Foreign Investors (QFIs). Besides, the tax rate for FPIs would be the same as thatextended to FIIs. The new system would be especially beneficial for QFIs, who were sub-jected to higher tax rate earlier.Stanislas Wawrinka of Switzerland clinched his first Grand Slam title after he wrapped up a6-3, 6-2, 3-6, 6-3 win over world number one Rafael Nadal of Spain in the Australian Openmen's final at Melbourne Park.

NNEEWWSS DDIIGGEESSTT

havens and loopholes in domestic laws, mak-ing it difficult for authorities to know the ulti-mate beneficial owner i.e who actually ownsa business or corporation. Addressing thiseffectively requires not just fixing domesticloopholes but effective international coordina-tion as well. Reforms are needed in sectors like realestate, jewellery market and financial mar-kets, which have been identified as some ofthe sectors most vulnerable to generation ofblack money. Examples of such reformsinclude tightening regulations in the financialsector, improved reporting and monitoringmechanisms in the jewellery sector and intro-ducing/improving state legislation to effective-ly address loopholes in real estate transac-tions. In addition, measures bringing greatertransparency in the global financial systemare also needed to act as deterrents to mov-ing money offshore. The introduction of reg-istries (which could be explored making pub-lic with adequate safeguards) of beneficialowners of trusts and corporations would havea deterrent effect for those looking to secretlyhide their wealth behind benami accounts.Effective exchange of information between

countries where individuals and corporationshold an account is another important way toincrease transparency. India has been verysupportive on forums like G20 in pushing formore effective information exchange stan-dards. Stronger reporting standards by multi-national corporations ensuring that they arerequired to report their sales, taxes paid, prof-its, employment etc for every country wherethey are operating will help understand whichcorporations are misusing these routes byreporting profits in tax havens, where they donot have economic activity, in order to avoidpaying taxes. While the strong public mobilization andpressure on the issue of black money hashelped to keep the issue on the politicalagenda, greater focus is needed on ensuringthat money does not leave the country ratherthan on bringing this money back. Strongpolitical will is required to address this issuenot just domestically, but considering thescale of the issue across the developingworld, India's responsibility also extends to itsactions on international platforms such as theUN, G20 and BRICS.

[The author works with Centre for Budgetand Governance Accountability (CBGA),New Delhi. E-mail : rpooja@cbgaindia.org]

CCOONNCCEESSSSIIOONNAALL CCRREEDDIITT FFOORRSSEELLFF-EEMMPPLLOOYYMMEENNTT

Interest rate 5-8% p.a.Loan upto Rs. 25 Lakh.Loan for self-employment, education and training are available toHandicapped persons.Visit our website : www.nhfdc.nic.in

National Handicapped Finance and Development Corporation

(Dept. of Disability Affairs, Ministry of Social Justice & Empowerment, Govt. of India)

Ph.: 0129-2287512, 0129-2287513, Tele/Fax : 0129-2284371E-mail : nhfdc97@gmail.com, Website : www.nhfdc.nic.in EN 45/115

Red Cross Bhawan, Sector-12, Faridabad-121007

Empowering the Disabled

ISSUES RELATED...Continued from page 1

Certification ProgramProgram 1: Certification Program in Search Marketing,Program 2: Certification Program in Social and MobileMarketing and Program 3: Professional Diploma in DigitalMarketing.Other Courses SEO Training Course, SEM Training Course, SMM TrainingCourse, Sales Management, Product & Brand, management,Advertising & sales Program, Customer Relationship and indus-trial MarketingSEO Details SEO Introduction (Brief on Search Marketing, What isSEO,Importance of SEO,SEO Process, Black hat tech-niques,White Hat techniques, SEO Algorithm,SEO IndustryResearch, Figures,How Search Engine worksSEO Research & Analysis (Market Research,KeywordResearch and Analysis,Keyword opportunity, CompetitorsWebsite Analysis,KEI Analysis, How to Choose BestKeywords,Tools available for Keyword ResearchWebsite Design SEO Guidelines (Content Research, ContentGuidelines, Content Optimization, Design & Layout,HTML CodingOptimization & Standards,XML Sitemap / URL List SitemapOn-page Optimization (The Page Title,Body Text & KeywordDensity,Structure of Design (SEO friendly websites),Headings,Bold Text, Domain Names & Suggestions,CanonicalTag,Meta Tags, Images and Alt Text,Link Titles,Internal LinkBuilding,The Sitemap,Invisible Text,Server and HostingCheck,Robots Meta Tag,Doorway Pages,301 Redirects,Duplicate contentOff-page Optimization (Page Rank,Link Popularity, LinkBuilding in Detail, Articles, Links Exchange, Reciprocal Linking,Posting to Forums,Directory Submission,Blog Submission,Submission to Search Engine, RSS Feeds Submissions,PressRelease Submissions,Directory Submission Checklist,ForumLink Building,Competitor Link AnalysisAnalytics (Google Analytics,Installing Google Analytics,How toStudy Google Analytics,Interpreting Bars & Figures,How GoogleAnalytics can Help SEO,Advanced Reporting,WebmasterCentral & Bing/Yahoo,Open Site Explorer,Website Analysisusing various SEO Tools availableSEO Tools (Keyword Density Analyzer Tools ,GoogleTools,Yahoo / Bing Tools,Rich Snippet Text Tools,ComparisonTools,Link Popularity Tools,Search Engines Tools,SiteTools,Miscellaneous Tools)SEO Reporting (Google analysis,Tracking and Reporting,Reports Submission, Securing Ranks)Not all online strategies and career will be effective for all busi-ness types. It is up to you as the marketer to determine theappropriate marketing channels and to constantly measure theireffectiveness. It is all about creativity to define the right strategyfor the promotion of the product and career growth.(The author is working with DICS, New Delhi.E-mail : great_daman@yahoo.com)

CAREER IN ...Continued from page 1

64 www.employmentnews.gov.in Employment News 8 - 4 February 2014

DELHI POSTAL REGD. NO. DL-SW-1/4101/2012-14U(C)-108/2012-14 Licensed to Post without prepayment RNI 28728/76 N.D.P.S.O. New Delhi 7/8.02.2014 Date of Publishing : 03.02.2014 (` 8.00)

Air Surcharge 20p for Srinagar, Leh, Kalimpong, Imphal, Dimapur, Agartala, Duliajan, Karimganj, Chabua, Diphu, Dibrugarh, Tezpur, Haillakandi, Mariani, Jorhat, Shillong, Digboi, Silchar, Port Blair

Shruti Patil

Nalini Rani (Sr. Editor)(Advt. and Editorial)Irshad Ali (Editor)(Circulation)Dr. Mamta Rani (Editor)V.K. Meena (Joint. Director (Production)P.K. Mandal (Sr. Artist)K.P. Manilal (Accounts Officer)

Editorial OfficeEmployment News,

East Block-IV, Level-5 R.K. Puram, New Delhi-110066

E-Mail : GM-cum-chief Editor : director.employmentnews@gmail.comAdvertisement : enewsadvt@yahoo.comEditorial : 26195165Advertisement : 26104284Tele Fax : 26193012Circulation : 26107405Tele Fax : 26175516Accounts (Advt.) : 26193179Accounts (Cir.) : 26182079

Printed & Published by Ira Joshi, Additional Director General, on behalf of Publications Division, Ministry of Information & Broadcasting, Govt. of India, New Delhi and Printed at Amar Ujala Publication Ltd., C-21 & 22,Sector-59, Noida-201301. Published from Employment News (Ministry of I. & B.) East Block-IV, Level-5, R.K. Puram, New Delhi-110066. Editor, Nalini Rani

(General Manager cum Chief Editor)

Mr. Abe, the Prime Minister of Japan was on a official visit to India from 25-27 January,2014. He was also the Chief Guest at this year's Republic Day celebrations. The summitmeeting between the Prime Ministers of India and Japan was a continuation of the effortsto forge closer security, political and defence ties by putting in place new building blocksand expanding the horizons of ongoing initiatives. The two countries signed eight pacts, ofwhich half were connected with Japanese aid, thus indicating that soft loans and outrightgrants will continue to remain an integral component of Tokyo's strategy of reaching out toNew Delhi. On the defence side, the two countries decided to make joint naval exercises apermanent feature. With Mr. Abe setting up a National Security Council for the first time inJapan's history, the Prime Ministers decided to hold politico-security consultations on a reg-ular basis with India's National Security Advisor, besides stepping up the pace of meetingsbetween the Defence Ministers.The Civil Aviation Ministry gave the go ahead for the world's largest passenger airline AirbusA-380s to fly into India. The state-of-the-art A-380s will be allowed to land at four airportsDelhi, Mumbai, Hyderabad and Bangalore which are equipped to operate the planes. TheA-380 is the world's most fuel efficient aircraft in service with the lowest operating costs perseat. It has the highest revenue generating potential which benefits the airlines and thetravelling public. The CRPF bagged the maximum number of gallantary awards on the eve of Republic Day.A total of 776 police, paramilitary and other security personnel have been awarded servicemedals. A maximum of 15 medals for bravery have been bagged by CRPF. Out of these,seven troopers have been awarded posthumously for their daredevilry in anti- naxal oper-ations. According to a home ministry statement, the President's police medal for distin-guished service has been given to 94 personnel, while the police medal for meritoriousservice has been given to 624 personnel in this time. The President has also approved 41Correctional Service Medals. The yoga guru, B.K.S. Iyengar and the former Chief of the Council of Scientific andIndustrial Research (CSIR), R.A. Mashelkar, have been awarded the Padma Vibhushan,India's second highest civilian honour. Classical singer Begum Parveen Sultana, JusticeDalvir Bhandari, author Ruskin Bond, the former Chief Justice of India J.S. Verma, formerComptroller and Auditor General V.N. Kaul and Tamil lyricist Vairamuthu are among the 25people selected for this year's Padma Bhushan. Cine stars Paresh Rawal and Vidya Balan,and artist Sudarsan Pattnaik, theatre artist Bansi Kaul, Chairperson of the Chennai-basedTractors and Farm Equipment (TAFE) Mallika Srinivasan, P. Kilemsungla and PratapGovindrao Pawar, owner of Sakal newspaper group have been chosen for the Padma Shri.In a major boost for overseas entities, the government has said that Foreign PortfolioInvestors (FPIs) will attract uniform tax rate across categories. FPIs bring together all thethree investment categories, Foreign Institutional Investors (FIIs), their sub-accounts andQualified Foreign Investors (QFIs). Besides, the tax rate for FPIs would be the same as thatextended to FIIs. The new system would be especially beneficial for QFIs, who were sub-jected to higher tax rate earlier.Stanislas Wawrinka of Switzerland clinched his first Grand Slam title after he wrapped up a6-3, 6-2, 3-6, 6-3 win over world number one Rafael Nadal of Spain in the Australian Openmen's final at Melbourne Park.

NNEEWWSS DDIIGGEESSTT

havens and loopholes in domestic laws, mak-ing it difficult for authorities to know the ulti-mate beneficial owner i.e who actually ownsa business or corporation. Addressing thiseffectively requires not just fixing domesticloopholes but effective international coordina-tion as well. Reforms are needed in sectors like realestate, jewellery market and financial mar-kets, which have been identified as some ofthe sectors most vulnerable to generation ofblack money. Examples of such reformsinclude tightening regulations in the financialsector, improved reporting and monitoringmechanisms in the jewellery sector and intro-ducing/improving state legislation to effective-ly address loopholes in real estate transac-tions. In addition, measures bringing greatertransparency in the global financial systemare also needed to act as deterrents to mov-ing money offshore. The introduction of reg-istries (which could be explored making pub-lic with adequate safeguards) of beneficialowners of trusts and corporations would havea deterrent effect for those looking to secretlyhide their wealth behind benami accounts.Effective exchange of information between

countries where individuals and corporationshold an account is another important way toincrease transparency. India has been verysupportive on forums like G20 in pushing formore effective information exchange stan-dards. Stronger reporting standards by multi-national corporations ensuring that they arerequired to report their sales, taxes paid, prof-its, employment etc for every country wherethey are operating will help understand whichcorporations are misusing these routes byreporting profits in tax havens, where they donot have economic activity, in order to avoidpaying taxes. While the strong public mobilization andpressure on the issue of black money hashelped to keep the issue on the politicalagenda, greater focus is needed on ensuringthat money does not leave the country ratherthan on bringing this money back. Strongpolitical will is required to address this issuenot just domestically, but considering thescale of the issue across the developingworld, India's responsibility also extends to itsactions on international platforms such as theUN, G20 and BRICS.

[The author works with Centre for Budgetand Governance Accountability (CBGA),New Delhi. E-mail : rpooja@cbgaindia.org]

CCOONNCCEESSSSIIOONNAALL CCRREEDDIITT FFOORRSSEELLFF-EEMMPPLLOOYYMMEENNTT

Interest rate 5-8% p.a.Loan upto Rs. 25 Lakh.Loan for self-employment, education and training are available toHandicapped persons.Visit our website : www.nhfdc.nic.in

National Handicapped Finance and Development Corporation

(Dept. of Disability Affairs, Ministry of Social Justice & Empowerment, Govt. of India)

Ph.: 0129-2287512, 0129-2287513, Tele/Fax : 0129-2284371E-mail : nhfdc97@gmail.com, Website : www.nhfdc.nic.in EN 45/115

Red Cross Bhawan, Sector-12, Faridabad-121007

Empowering the Disabled

ISSUES RELATED...Continued from page 1

Certification ProgramProgram 1: Certification Program in Search Marketing,Program 2: Certification Program in Social and MobileMarketing and Program 3: Professional Diploma in DigitalMarketing.Other Courses SEO Training Course, SEM Training Course, SMM TrainingCourse, Sales Management, Product & Brand, management,Advertising & sales Program, Customer Relationship and indus-trial MarketingSEO Details SEO Introduction (Brief on Search Marketing, What isSEO,Importance of SEO,SEO Process, Black hat tech-niques,White Hat techniques, SEO Algorithm,SEO IndustryResearch, Figures,How Search Engine worksSEO Research & Analysis (Market Research,KeywordResearch and Analysis,Keyword opportunity, CompetitorsWebsite Analysis,KEI Analysis, How to Choose BestKeywords,Tools available for Keyword ResearchWebsite Design SEO Guidelines (Content Research, ContentGuidelines, Content Optimization, Design & Layout,HTML CodingOptimization & Standards,XML Sitemap / URL List SitemapOn-page Optimization (The Page Title,Body Text & KeywordDensity,Structure of Design (SEO friendly websites),Headings,Bold Text, Domain Names & Suggestions,CanonicalTag,Meta Tags, Images and Alt Text,Link Titles,Internal LinkBuilding,The Sitemap,Invisible Text,Server and HostingCheck,Robots Meta Tag,Doorway Pages,301 Redirects,Duplicate contentOff-page Optimization (Page Rank,Link Popularity, LinkBuilding in Detail, Articles, Links Exchange, Reciprocal Linking,Posting to Forums,Directory Submission,Blog Submission,Submission to Search Engine, RSS Feeds Submissions,PressRelease Submissions,Directory Submission Checklist,ForumLink Building,Competitor Link AnalysisAnalytics (Google Analytics,Installing Google Analytics,How toStudy Google Analytics,Interpreting Bars & Figures,How GoogleAnalytics can Help SEO,Advanced Reporting,WebmasterCentral & Bing/Yahoo,Open Site Explorer,Website Analysisusing various SEO Tools availableSEO Tools (Keyword Density Analyzer Tools ,GoogleTools,Yahoo / Bing Tools,Rich Snippet Text Tools,ComparisonTools,Link Popularity Tools,Search Engines Tools,SiteTools,Miscellaneous Tools)SEO Reporting (Google analysis,Tracking and Reporting,Reports Submission, Securing Ranks)Not all online strategies and career will be effective for all busi-ness types. It is up to you as the marketer to determine theappropriate marketing channels and to constantly measure theireffectiveness. It is all about creativity to define the right strategyfor the promotion of the product and career growth.(The author is working with DICS, New Delhi.E-mail : great_daman@yahoo.com)

CAREER IN ...Continued from page 1