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I ntroduction:

3 Business Started : 1970

3

Franchisee Started : 19703 Total Company Outlets : 13

3

Total Franchisee Outlets : 240 in Mumbai

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Franchise Opportunityy Complete guidance regarding opening of franchise

shops, like selection of location, shop infrastructure,

internal decor, training of dealer salespersons etc.

y Minimum risk in the selection of right machinery

and equipments with proper installation and startup.

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STRENGTH WEAKNESS

OPPORTUN I TI ES THREATS

SWOT ANALYSIS

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STRENGTHS

WE AKNE SS

OPPORTUNITY

THRE AT

1) Monginis Foods Pvt. Ltd. has been there for a long

time almost for 4 to 5 decades.

2) Good coverage

3) Brand name

4) Use of new technology

5) Pricing

6) Efficient work force.

1) Fewer varieties

2) Lack of consistency in Quality

3) Not Promoting.

4) limited control1) Make its presence felt in the malls.2) Getting more varieties

3) More services can be added.4) Getting in more customization options would be

good for the customers.

5) Using the tag line

1) Monginis has threat from its competitors

2) Cadburys and McDonalds are also a threat

3) Mithai Mate is a latest venture

4) The franchise system of business can lead to

sometimes misuse of the brand name.

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Product- CategoryFresh Cream

Butter Cream

SavoriesSpecial type :

Product A : Evening closing time 10.00 ( fresh cream)

Product B : Afternoon closing time 1.30 ( savories &

butter cream items)

Product C : Customized cake (36 hrs)

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Various departments in SCM

Order-taking

Distribution

Finished Goods

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ORDER-TAKER DEPARTMENT

Order-taker department has two divisions.

1.Standing-Order.

2. Online order.

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Pre - Delivery Process

3 Placement of order by franchise shops

3

Shop wise check list generation ( controller &supervisor)

3 7Workstations

3 Adoption of F I FO method

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Distribution and DispatchThe company has in altogether 46 VANS for distribution.

Capacity of 1 van = fulfilling the requirements of 3 shops

Delivery depends on category of products and time of order placement

Andheri Factory: From V irar to Churchgate & Mulund-Sion- Chembur ( 156 shops)

Bhiwandi Factory: FromTitwala upto Vashi ( 84 shops)

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Distribution and Dispatch

3 6.00 AM to 8.00 AM the stocks are dispatched

3 The vans have cooling pads and shipper box which are

insulated and can accommodate 5 trays

3 Unsold stock is returned to the company depending

upon the shelf life ( 25% deducted)

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