final mba sip project by jitendra pandey

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MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY SARASWATI INSTITUTE OF TECHNOLOGY AND MANAGEMENT UNNAO MBA STUDENTS- SIP 2010 Project Report On An Interface with Industry

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Page 1: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SARASWATI INSTITUTE OF TECHNOLOGY AND

MANAGEMENTUNNAO

MBA STUDENTS- SIP 2010Project Report On

An Interface with IndustrySummer Internship Program

2009-10The MBA Program (Class of 2009)

Prepared By FACUILTY GUIDE

JITENDRA PANDEY Dr PAVNESH MBA-III Semester SITMUNNAO Email-jitupandey1507gmailcom

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Project Report On

RELIANCE Life Insurance Company Limited

Anil Dhirubhai Ambani

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

CONTENTS

Preface-----------------------------------------------------

Acknowledgement----------------------------------------

Certificate--------------------------------------------------

Executive Summary--------------------------------------

Index--------------------------------------------------------

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Declaration-----------------------------------------------------

PREFACE

Life Insurance is the fastest growing sector in India since 2000 as Government allowed Private players and FDI up to 26 Life Insurance in India was nationalised by incorporating Life Insurance Corporation (LIC) in 1956 All private life insurance companies at that time were taken over by LIC

In 1993 the Government of Republic of India appointed RN Malhotra Committee to lay down a road map for privatisation of the life insurance sector

While the committee submitted its report in 1994 it took another six years before the enabling legislation was passed in the year 2000 legislation amending the Insurance Act of 1938 and legislating the Insurance Regulatory and Development Authority Act of 2000 The same year that the newly appointed insurance regulator - Insurance Regulatory and Development Authority IRDA -- started issuing licenses to private life insurers

Life Insurer in Public Sector1Life Insurance Corporation of India

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Life Insurers in Private Sector1 Reliance Life Insurance Company Limited

2Metlife India Life Insurance3ICICI Prudential Life Insurance4Bajaj Allianz Life5Max New York Life Insurance6Sahara Life Insurance7Tata AIG Life8HDFC Standard Life9Birla Sunlife10Kotak Life Insurance11Aviva Life Insurance12 SBI Life Insurance

The liberalization of the Indian insurance sector has been the subject of much heated debate for some years The policy makers where in the catch 22 situation wherein for one they wanted competition development and growth of this insurance sector which is extremely essential for channeling the investments in to the infrastructure sector At the other end the policy makers had the fears that the insurance premium which are substantial would seep out of the country and wanted to have a cautious approach of opening for foreign participation in the sector

ACKNOWLEDGEMENT

I would like to thank my project guide Mr AMIT KUMAR TRIPATHI Territory Manager of RELIANCE Life Insurance Kanpur Alwar for guiding me through my summer internship and research project His encouragement time and effort aregreatly appreciated

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

I would like to thanks My Faculity Guide Dr PAVNESH for supporting me during this project and providing me an opportunity to learn outside the class room It was a truly wonderful Experience Facuilty I would like to dedicate this project to my parents Without their help and constant support this project would not have been possibleLastly I would like to thank all the respondents who offeredtheir opinions and suggestions through the survey that was conducted by me in AlwarOnce again my Gratitude to the RELIANCE Lifeinsurance For thei kind co-operation

CERTIFICATE FROM THE ORGANIZATION

This is to certify that Mr JITENDRA PANDEY has undergone Summer Training at RELIANCE Life Insurance Co Ltd From 07th June 2010 to 17th July 2010 During this Period He did Research amp Survey of ldquoBrand Image amp Comparative Analysis of Reliance Life Insurancerdquo at Kanpur During the Training we found him Sincere amp Punctual towards all assignments We wish him all the Successes in future endeavour

Authorised Signatory

( AMIT KUMAR TRIPATHI )Territory Manager

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Executive Summary

Anil Dhirubhai Ambani Group (ADAG) announces the acquisition of 100 percent shareholding in AMP Sanmar Life Insurance Company Limited Reliance Life Insurance Company Limited is officially launched on February 1 2006 This was after obtaining the required regulatiry approvals from the Registrar of Companies and the Insurance Regulatory and Development Authority Reliance Life Insurance is the part of the Reliance Capital

Reliance Life Insurance has plenty of plans on the anvil It has also 118branches with strong presence in South and a bouquet of products cateringsavings protection and investment need of individuals and corporate Thehead-office of it is at Chennai

The company has already added 600 employees in addition to the 1000 plusstaff of the erstwhile AMP Sanmar Life Insurance Company Limited Reliance Life Insurance aims to be the consumerrsquos preferred life insurer by understanding and meeting his needs

In todayrsquos corporate and competitive world I find that insurance sector has the maximum growth and potential as compared to the other sectors Insurance has the maximum growth rate of 70-80 while as FMCG sector has maximum 12-15 of growth rate This growth potential attracts me to enter in this sector and RELIANCE LIFE INSURANCE has given me the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

opportunity to work and get experience in highly competitive and enhancing sector

Think Bigger Think Better

CONTENTS

Introduction of the Insurance Industry Life Insurance General Insurance Various types of Life Insurance Policies

Meaning of Insurance Importance of Insurance Difference between Insurance and Assurance Principles of Insurance History of Insurance Time line in Insurance history Meaning of Life Insurance History of Life Insurance Key features of Life Insurance Benefits of Life Insurance Role of Life Insurance in the growth of economy

Introduction of the Company

About Reliance Life Insurance History Journey so far

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Mission Future Plans Head ndash Office Company Profile Branches Company Profile MetLife Inc Values Management Insurance PlansProducts

Research Methodology Objective Scope of study

Significance To The Industry Significance For The Researcher

Sampling Methodology Questionnaire Limitations

Survey Graph Analysis amp Data Interpretation

Findings amp recommendations Findings amp Recommendations Growth Potential Conclusion

Bibliography Annexure

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

THE HISTORY OF INDIAN INSURANCE INDUSTRY

The story of insurance is probably as old as the story of mankind The same instinct that prompts modern businessmen today to secure themselves against loss and disaster existed in primitive men also They too sought to avert the evil consequences of fire and flood and loss of life and were willing to make some sort of sacrifice in order to achieve security Though the concept of insurance is largely a development of the recent past particularly after the industrial era ndashpast few centuries ndash yet its beginnings date back almost 6000 years

Life Insurance

In 1818 the British established the first insurance company in India in Calcutta the Oriental Life Insurance Company First attempts at regulation of the industry were made with the introduction of the Indian Life Assurance Companies Act in 1912 A number of amendments to this Act were made until the Insurance Act was drawn up in 1938 Noteworthy features in the Act were the power given to the Government to collect statistical information about the insured and the high level of protection the Act gave to the public through regulation and control When the Act was changed in 1950 this meant far reaching changes in the industry The extra requirements included a statutory requirement of a certain level of equity capital a ceiling on share holdings in such companies to prevent dominant control (to protect the public from any adversarial policies from one single party) stricter

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

control on investments and generally much tighter control In 1956 the market contained 154 Indian and 16 foreign life insurance companies Business was heavily concentrated in urban areas and targeted the higher echelons of society ldquoUnethical practices adopted by some of the players against the interests of the consumersrdquo then led the Indian government to nationalize the industry In September 1956 nationalization was completed merging all these companies into the so-called Life Insurance Corporation (LIC) It was felt that ldquonationalization has lent the industry fairness solidity growth and reachrdquo

General Insurance

The General insurance business in India started with the establishment of Triton Insurance Company Limited in 1850 at Calcutta In 1907 the first company The Mercantile Insurance Ltd was set up to transact all classes of general Insurance business General Insurance Council a wing of the Insurance Association of India in 1957 framed a code of conduct for ensuring fair conduct and sound business practices In 1968 the Insurance Act was amended to regulate investments and to set minimum solvency margins In the same year the Tariff Advisory Committee was also set up In 1972 The General

Insurance Business (Nationalization) Act was passed to nationalize the general Insurance Business in India with effect from 1st January 1973 For these 107 Insurers was amalgamated and grouped into four companyrsquos viz the National Insurance Company Ltd the New India Assurance Company Ltd the Oriental Insurance Company Ltd and the United India Insurance Company Ltd General Insurance Corporation of India was incorporated as a company

Various types of Life Insurance Policies

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Various types of life insurance policies- Endowment policies This type of policy covers risk for a specified period and

at the end of the maturity sum assured is paid back to policyholder with the bonuses during the term of the policy

Money back policies This type of policy is for periodic payments of partial survival benefits during the term of the policy as long as the policy holder is alive

Group insurance This type of insurance offers life insurance protection under group policies to various groups such as employers-employees professionals co-operatives etc it also provides insurance coverage for people in certain approved occupations at the lowest possible premium cost

Term life insurance policies This type of insurance covers risk only during the selected term period If the policy holder survives the term risk cover comes to an end These types of policies are for those people who are unable to pay larger premium required for endowment and whole life policies No surrender loan or paid up values are in such policies

1Whole life insurance policies This type of policy runs as long as the policyholder is alive and is covered for the entire life of the policyholderIn this policy the insured amount and the bonus is payable only to nominee on the death of policy holder2Joint life insurance policies These policies are similar to endowment policies in maturity benefits and risk cover but joint life policies cover two lives simultaneously such as married couples Sum assured is payable on the first death and again on the death of survival during the term of the policy3Pension plan a pension plan or annuity is an investment over a certain number of years but does not provide any life insurance cover It offers a guaranteed income either for a life or certain period

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Unit linked insurance plan ULIP is a kind of insurance plan which provides life cover as well as return on premium paid over a certainperiod of time The investment is denoted as units and represented by theva lue called as net asset value (NAV)

Meaning of Insurance

Insurance may be described as a social device to reduce or eliminate risk of loss to life and property Insurance is a collective bearing of risk Insurance is a financial device to spread the risks and losses of few people among a large number of people as people prefer small fixed liability instead of big uncertain and changing liability

Reliance Life Insurance has plenty of plans on the anvil It has also 118 branches with strong presence in South and a bouquet of products catering savings protection and investment need of individuals and corporate

Insurance is a policy from a large financial institution that offers a person company or other entity reimbursement or financial protection against possible future losses or damages

Insurance may be described as a social device to reduce or eliminate risk ofloss to life and property Insurance is a collective bearing of risk Insurance is a financial device to spread the risks and losses of few people among a large number of people as people prefer small fixed liability instead of big uncertain and changing liability Insurance can be defined as a ldquolegal contract between two parties whereby one party called insurer undertakes to pay a fixed amount of

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

money on the happening of a particular event which may be certain or uncertainrdquo Theother party called insured pays in exchange a fixed sum known as premium Insurance is desired to safeguard oneself and onersquos family against possible losses on account of risks and perils It provides financial compensation for the losses suffered due to the happening of any unforeseen events

The meaning of insurance is important to understand for anybody that is considering buying an insurance policy or simply understanding the basics of finance Insurance is a hedging instrument used as a precautionary measure against future contingent losses This instrument is used for managing the possible risks of the future

Insurance is bought in order to hedge the possible risks of the future which may or may not take place This is a mode of financially insuring that if such a incident happens then the loss does not affect the present well-being of the person or the property insured Thus through insurance a person buys security and protection

A simple example will make the meaning of insurance easy to understand A biker is always subjected to the risk of head injury But it is not certain that the accident causing him the head injury would definitely occur Still people riding bikes cover their heads with helmets This helmet in such cases acts as insurance by protecting himher from any possible danger The price paid was the possible inconvenience or act of wearing the helmet this ie equivalent to the insurance premiums paid

Though loss of life or injuries incurred cannot be measured in financial terms insurance attempts to quantify such losses financially Insurance can be defined as the process of reimbursing or protecting a person from contingent risk of losses through financial means in return for relatively small regular payments to the insuring body or insurance company

Insurance can range from life to medical to general (residentialcommercial property natural incidents burglary etc)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Life_Insurance It insures the life of the person buying the Life Insurance Certificate Once a Life Insurance is sold by a company then the company remains legally entitled to make payment to the beneficiary after the death of the policy holder

Medical Insurance This is also known as mediclaim Here the policy holder is entitled to receive the amount spent for his health purposes from the insurance company

General Insurance This insurance type involves insuring the risks associated with the general life such as automobiles business related natural incidents commercial and residential properties etc

Importance of Insurance

One of my good friend had a small argument with me that she would not invest in Term Plan of Insurance because she will not get any ldquoreturnsrdquo out of it I believe investing in a term plan looked a very unprofitable thing to her as she never gets back the money she paid as ldquopremiumsrdquo if she survives

Endowment plans looked nice to her because they provide money if you are dead and even if you survive You get back money as the prize for not dying

With respect to Term insurance she understood the fact that her family will get the money from insurance company in case of her death but she was concentrating on the fact that she would not get back anything if she survives What is the return in that case Nothing and looked like some one is fooling

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

you with a product called ldquoTerm Insurancerdquo where you are ldquoinvestingrdquo premiums to get nothing at the end

Let me now tell why this happens and some give you some insight on this matter

I have already talked earlier in my last post ldquoLife Insurance and how to go about itrdquo about Term Insurance Let me now take more deep dive into it and talk about the reasoning part

I will first talk about fundamentals of Insurance and then talk about Endowment Policies and why are they popular and what people donrsquot realise about them and how Term insurance is the right thing for most of the people

Insurance constitutes one of the major segments of the financial market Insurance services play predominant role in the process of financial intermediary Today insurance industry is one of the most growing sectors in India There is lot of potential in the Indian Insurance IndustryThere are many issues which require study The scope of the study of insurance industry of India would be very great as there are ongoing developments in the industry after the opening of the sector The major issue right now is the hike in FDI (Foreign Direct Investment) limit from 26 to 49 in the insurance sector Government may in near future allow 49 FDI in Insurance This would lead to more capital inflowby foreign partnersAnother major issue is the effects on LIC after the entry of private players in the market Though market share of LIC has been affected it has improved in terms of efficiency There are number of other hot topics like penetration of Health Insurance Rural marketing of insurance new distribution channels new product ranges insurance brokersrsquo regulation incentive scheme of developmentofficers of LIC etc So it offers lot of scope for studying the insurance industry Right now the insurance industry has great opportunities in a country like India or China which huge population Also the penetration of insurance in

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

India is very low in both life and non-life segment so there is lot potential to be tapped Before starting the discussion on insurance industry and related issues we have to start with the basics of insurance So first we understand what is insurance How the word lsquoinsurancersquo is different from the word lsquoassurancersquo etc What happens in a average familyThere is someone who earns and his family comprises of wife kids parents if not all there is a subset of these family members The head of the family earns and his family lives happily All the expenses are met from the earnings of this main member most of the time the husband Now consider this person dies in an accident or for that matter because of any event What happens What happens to his family members other than the psychological trauma If they donrsquot have money to take care for them selves either some one from family have to take up the job and start working which may not be possible for them or They have to decrease their standard of life to maintain the expenses They are now totally unsecured from futurersquos point of view In short they are totally messed up which should not have happened I gave this detailed explanation for the circumstances because i wanted you to understand how bad can happen and proper measures must be taken care for this

Difference between Insurance and Assurance

Assurance is older in history and it was used to describe all types of insurances From 1826 the term assurance came to be used only for the risks covered by life insurance and the term insurance was exclusively used to denote the risks covered by marine fire etc The word assurance indicated certainty In life insurance there is an Assurance from the insurance company to make payment under the policy either on the maturity or at earlier death On the other hand the word Insurance was used to denote indemnity type of insurances where the Insurance company was liable to pay only in case of the loss damage theproperty The Insured event was bound to happen sooner or later under assurance but the event insured against may or may not happen under insurance

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

The principle of ldquoindemnityrdquo applies to ldquoinsurance contractsrdquo(non-life) only The scope of the word insurance is wider

Principles of Insurance

FUNDAMENTAL PRINCIPLES OF INSURANCE

Some useful terms in Insurance

INDEMNITY

A contract of insurance contained in a fire marine burglary or any other policy (excepting life assurance and personal accident and sickness insurance) is a contract of indemnity This means that the insured in case of loss against which the policy has been issued shall be paid the actual amount of loss not exceeding the amount of the policy ie he shall be fully indemnified The object of every contract of insurance is to place the insured in the same financial position as nearly as possible after the loss as if he loss had not taken place at all It would be against public policy to allow an insured to make a profit out of his loss or damage

UTMOST GOOD FAITH

Since insurance shifts risk from one party to another it is essential that there must be utmost good faith and mutual confidence between the insured and the insurer In a contract of insurance the insured knows more about the subject matter of the contract than the insurer Consequently he is duty bound to disclose accurately all material facts and nothing should be withheld or concealed Any fact is material which goes to the root of the contract of insurance and has a bearing on the risk involved It is only when the insurer knows the whole truth that he is in a position to judge (a) whether he should accept the risk and (b) what premium he should charge

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

If that were so the insured might be tempted to bring about the event insured against in order to get money

middot Insurable Interest - A contract of insurance effected without insurable interest is void It means that the insured must have an actual pecuniary interest and not a mere anxiety or sentimental interest in the subject matter of the insurance The insured must be so situated with regard to the thing insured that he would have benefit by its existence and loss from its destruction The owner of a ship run a risk of losing his ship the charterer of the ship runs a risk of losing his freight and the owner of the cargo incurs the risk of losing his goods and profit So all these persons have something at stake and all of them have insurable interest It is the existence of insurable interest in a contract of insurance which distinguishes it from a mere watering agreement

middot Causa Proxima - The rule of causa proxima means that the cause of the loss must be proximate or immediate and not remote If the proximate cause of the loss is a peril insured against the insured can recover When a loss has been brought about by two or more causes the question arises as to which is the causa proxima although the result could not have happened without the remote cause But if the loss is brought about by any cause attributable to the misconduct of the insured the insurer is not liable

middot Risk - In a contract of insurance the insurer undertakes to protect the insured from a specified loss and the insurer receive a premium for running the risk of such loss Thus risk must attach to a policy

middot Mitigation of Loss - In the event of some mishap to the insured property the insured must take all necessary steps to mitigate or minimize the loss just as any prudent person would do in those circumstances If he does not do so the insurer can avoid the payment of loss attributable to his negligence But it must be remembered that though the insured is bound to do his best for his insurer he is not bound to do so at the risk of his life

middot Subrogation - The doctrine of subrogation is a corollary to the principle of indemnity and applies only to fire and marine insurance According to it when an insured has received full indemnity in respect of his loss all rights and remedies

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

which he has against third person will pass on to the insurer and will be exercised for his benefit until he (the insurer) recoups the amount he has paid under the policy It must be clarified here that the insurers right of subrogation arises only when he has paid for the loss for which he is liable under the policy and this right extend only to the rights and remedies available to the insured in respect of the thing to which the contract of insurance relates

middot Contribution - Where there are two or more insurance on one risk the principle of contribution comes into play The aim of contribution is to distribute the actual amount of loss among the different insurers who are liable for the same risk under different policies in respect of the same subject matter Any one insurer may pay to the insured the full amount of the loss covered by the policy and then become entitled to contribution from his co-insurers in proportion to the amount which each has undertaken to pay in case of loss of the same subject-matter

In other words the right of contribution arises when (I) there are different policies which relate to the same subject-matter (ii) the policies cover the same peril which caused the loss and (iii) all the policies are in force at the time of the loss and (iv) one of the insurers has paid to the insured more than his share of the loss

History of Insurance

The concept of insurance is believed to have emerged almost 4500 years ago in the ancient land of Babylonia where traders used to bear risk of the carvan by giving loans which were later repaid with interest when the goods arrived safelyThe concept of insurance as we know today took shape in 1688 at a place called Lloydrsquos Coffee House in London where risk bearers used to meet to transact business This coffee house became so popular that Lloydrsquos becamethe one of the first modern insurance companies by the end of the eighteenth century Marine insurance companies came into existence by the end of the eighteenth century These companies were empowered to write fire and life insurance as well as marine The Great Fire of London in 1966 caused huge

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

loss of property and life With a view to providing fire insurance facilities Dr Nicholas Barbon set up in 1967 the first fire insurance company known as the Fire officeThe early history of insurance in India can be traced back to the Vedas The Sanskrit term lsquoYogakshemarsquo (meaning well being) the name of Life Insurance Corporation of Indiarsquos corporate headquarters is found in the Rig Veda The Aryans practiced some form of lsquocommunity insurancersquo around 1000 BCLife insurance in its modern form came to India from England in 1818 The Oriental Life Insurance Company was the first insurance company to be set up in India to help the widows of European community The insurance companies which came into existence between 1818 and 1869 treated Indian lives as subnormal and charged an extra premium of 15 to 20 percent The first Indian insurance company the Bombay Mutual Life Assurance Society came into existence in 1870 to cover Indian lives at normal ratesThe Insurance Act 1938 the first comprehensive legislation governing both life and non-life branches of insurance were enacted to provide strict state control over insurance business This amended insurance Act looked into investments expenditure and management of these companies By the mid- 1950s there were 154 Indian insurers 16 foreign insurers and75 provident societies carrying on life insurance business in India Insurance business flourished and so did scams irregularities and dubious investment practices by scores of companies As a result the government decided tonationalize the life assurance business in India The Life Insurance Corporation of India (LIC) was set up in 1956 The nationalization of life insurance was followed by general insurance in 1972

Time line in Insurance history

1818 British introduced the life insurance to India with the establishment of the Oriental Life Insurance Company in Calcutta

1850 Non life insurance started with Triton Insurance

Company

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1870 Bombay Mutual Life Assurance Society is the first India owned life insurer

1912 The Indian Life Assurance Company Act enacted to regulate the life insurance business

1938 The Insurance Act was enacted 1956 Nationalization took place Government took over 245 Indian and

foreign insurers and provident societies 1972 Non-life business nationalized General Insurance Corporation (GIC)

came into being 1993 Malhotra committee was constituted under the chairmanship of

former RBI chief R N Malhotra todraw a blue print for insurance sector reforms

1994 Malhotra committee recommended reentry of private players 1997 IRDA (Insurance Regulatory and Development Authority) was set up

as a regulator of the insurance market in India 2000 IRDA started giving license to private insurers ICICI Prudential HDFC

were first private players to sell insurance Policies 2001 Royal Sundaram was the first non-life private player to sell an

insurance policy 2002 Bank allowed to sell insurance plans as TPAs enter the scene insurers

start setting non-life claims in the cashless mode

Meaning of Life InsuranceIt insures the life of the person buying the Life Insurance Certificate Once a Life Insurance is sold by a company then the company remains legally entitled to make payment to the beneficiary after the death of the policy holder

There are three parties in a life insurance transaction the insurer the insured and the owner of the policy (policyholder) although the owner and 16 the insured are often the same person Another important person involved in a life insurance policy is the beneficiary The beneficiary is the person

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

or persons who will receive the policy proceeds upon the death of the insuredLife insurance may be divided into two basic classes ndash term and permanent

bull Term life insurance provides for life insurance coverage for aspecified term of years for a specified premium The policy does not accumulate cash value

bull Permanent life insurance is life insurance that remains in force until the policy matures unless the owner fails to pay the premium when due

bull Whole life insurance provides for a level premium and a cash value table included in the policy guaranteed by the company The primary advantages of whole life are guaranteed death benefits guaranteed cash values fixed and known annual premiums and mortality and expense charges will not reduce the cash value shown in the policy

bull Universal life insurance (UL) is a relatively new insurance product intended to provide permanent insurance coverage with greater flexibility in premium payment and the potential for a higher internal rate of return A universal life policy includes a cash account Premiums increase the cash account If you want insurance protection only and not a savings and investment product buy a term life insurance policy

If you want to buy a whole life universal life or other cash value policyplan to hold it for at least 15 years Canceling these policies after only a few years can more than double your

life insurance costs Check the National Association of Insurance Commissioners website (wwwnaicorgcis) or your local library for information on the financial soundness of insurance companies

History of Life Insurance

Risk protection has been a primary goal of humans and institutions throughout history Protecting against risk is what insurance is all about Over 5000 years ago in China insurance was seen as a preventative measure against piracy on the sea

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Piracy in fact was so prevalent that as a way of spreading the risk a number of ships would carry a portion of another ships cargo so that if one ship was captured the entire shipmentwould not be lostIn another part of the world nearly 4500 years ago in the ancient land of Babylonia traders used to bear risk of the caravan trade by giving loans that had to be later repaid with interest when the goods arrived safely In 2100BC the Code of Hammurabi granted legal status to the practice It formalized concepts of ldquobottomryrdquo referring to vessel bottoms and ldquorespondentiardquo referring to cargo These provided the underpinning for marine insurance contracts Such contracts contained three elements a loan on the vessel cargo or freight an interest rate and a surcharge to cover thepossibility of loss In effect ship owners were the insured and lenders were the under writers Life insurance came about a later in ancient Rome where burial clubs were formed to cover the funeral expenses of its members as well as help survivors monetarily With Romes fall around 450 AD most of theconcepts of insurance were abandoned but aspects of it did continue through the Middle Ages particularly with merchant and artisan guilds These provided forms of member insurance covering risks like fire flood theft disability death and even imprisonment During the feudal period early forms of insurance ebbed with the declineo f travel and long-distance trade But during the 14th to 16th centuries transportation commerce and insurance would again reemerge Insurance in India can be traced back to the Vedas For instance Yogakshema the name of Life Insurance Corporation of Indias corporate headquarters is derived from the Rig Veda The term suggests that a form of community insurance was prevalent around 1000 BC and practiced by the AryansAnd similar to ancient Rome burial societies were formed in the Buddhist period to help families build houses and to protect widows and children1048766 Modern InsuranceIllegal almost everywhere else in Europe life insurance in England was vigorously promoted in the three decades following the Glorious Revolution of 1688 The type of insurance we see today owes its roots to 17th centuryEngland Lloyds of London or as they were known then Lloyds Coffee House was the location where merchants ship owners and underwriters met to discuss and transact business deals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

While serving as a means of risk-avoidance life insurance also appealed strongly to the gambling instincts of Englands burgeoning middle class Gambling was so rampant in fact that when newspapers published names of prominent people who were seriously ill bets were placed at Lloydrsquos ontheir anticipated dates of death Reacting against such practices 79 merchant underwriters broke away in 1769 and two years later formed a ldquoNew Lloydrsquos Coffee Houserdquo that became known as the ldquoreal Lloydrsquosrdquo Making wagers onpeoples deaths ceased in 1774 when parliament forbade the practice1048766 Insurance moves to AmericaThe US insurance industry was built on the British model The year 1735 saw the birth of the first insurance company in the American colonies in Charleston SC The Presbyterian Synod of Philadelphia in 1759 sponsored the first life insurance corporation in America for the benefit of ministers and their dependents And the first life insurance policy for the generalpublic in the United States was issued in Philadelphia on May 22 1761 But it wasnt until 80 years later (after 1840) that life insurance really took off in a big way The key to its success was reducing the opposition from religious groupsIn 1835 the infamous New York fire drew peoples attention to the need to provide for sudden and large losses Two years later Massachusetts became the first state to require companies by law to maintain such reserves The great Chicago fire of 1871 further emphasized how fires can cause hugelosses in densely populated modern cities The practice of reinsurance wherein the risks are spread among several companies was devised specifically for such situationsWith the creation of the automobile public liability insurance which first made its appearance in the 1880s gained importance and acceptance More advancement was made to insurance during the process of industrialization In 1897 the British government passed the Workmens Compensation Act which made it mandatory for a company to insure itsemployees against industrial accidents During the 19th century many societies were founded to insure the life andhealth of their members while fraternal orders provided low-cost membersonly insurance Even today such fraternal orders continue to provide insurance coverage to members as do most labor organizations Many employers sponsor group insurance policies for their employees providing

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

not just life insurance but sickness and accident benefits and old-age pensions Employees contribute a certain percentage of the premium for these policies1048766 Final ThoughtsEven though the American insurance industry was greatly influenced by Britain the US market developed somewhat differently from that of the United Kingdom Contributing to that was Americas size land diversity and the overwhelming desire to be independent As America moved from acolonial outpost to an independent force from a farming country to an industrial nation the insurance business developed from a small number of companies to a large industry Insurance became more sophisticated offering new types of coverage and diversified services for an increasingly complex country

Key features of Life Insurance

1) Nomination -When one makes a nomination as the policyholder you continue to be the owner of the policy and the nominee does not have any right under the policy so long as you are alive The nominee has only the right to receive the policy monies in case of your death within the term of the policy

2) Assignment -If your intention is that your policy monies should go only to a particular person you need to assign the policy in favor of that person3) Death Benefit -The primary feature of a life insurance policy is the death benefit it providesPermanent policies provide a death benefit that is guaranteed for the life of the insured provided the premiums have been paid and the policy has notbeen surrendered4) Cash Value -The cash value of a permanent life insurance policy is accumulated throughout the life of the policy It equals the amount a policy owner would receive after any applicable surrender charges if the policy were surrendered before the insureds death5) Dividends -Many life insurance companies issue life insurance policies that entitle the policy owner to share in the companys divisible surplus6) Paid-Up Additions -Dividends paid to a policy owner of a participating policy can be used in numerous ways one of which is toward the purchase of additional coverage

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

called paid-up additions7) Policy Loans -Some life insurance policies allow a policy owner to apply for a loan against the value of their policy Either a fixed or variable rate of interest is chargedThis feature allows the policy owner an easily accessible loan in times of need or opportunity8) Conversion from Term to Permanent -When in need of temporary protection individuals often purchase term life insurance If one owns a term policy sometimes a provision is available that will allow her to convert her policy to a permanent one without providing additional proof of insurability9) Disability Waiver of Premium-Waiver of Premium is an option or benefit that can be attached to a life insurance policy at an additional cost It guarantees that coverage will stay inforce and continue to grow

Benefits of Life Insurance 1) Risk cover -Life Insurance contracts allow an individual to have a risk cover against any unfortunate event of the future2) Tax Deduction -Under section 80C of the Income Tax Act of 1961 one can get tax deductionon premiums up to one lakh rupees Life Insurance policies thus decrease the total taxable income of an individual3) Loans -An individual can easily access loans from different financial institutions by pledging his insurance policies4) Retirement Planning -What had provided protection against the financial consequences of premature death may now be used to help them enjoy their retirement years Moreover the cash value can be used as an additional income in the old age5) Educational Needs -Similar to retirement planning the cash values that flow from ones life insurance schemes can be utilized for educational needs of the insurer or his children

Role of Life Insurance in the growth of economy The Life Insurance Industry has an enviable track record among public sector units It has a Consistent profit and dividend paying record

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

accompanied by a steady growth in its financial resources Through investments in the Government sector and socially- oriented sectors the Industry has contributed immensely to the nations development The industry is recognized as one of the largest financial Institutions in the country The ventures initiated by the industry in the areas of Mutual Fund Housing Finance has done exceedingly well in recent years To protect the countrys foreign exchange reserves the reinsurance arrangement are so Organized that maximum retention is made possible within the country while at the same time protecting interests of the policy holders

Insurance Concept And History

The insurance plan was developed for modern day laws and as a means of providing individuals and businesses with protection against risks Prior to insurance being offered as a service and product when people ran into problems the community would come together to make repairs For instance before insurance was formally offered if a neighborrsquos home were to burn down other neighbors family members and friends would gather all the necessary materials and tools and together rebuild the home However as population grew this small community in most parts of the world changesInterestingly the insurance plan that we know of today was actually based on ancient traditions of the Babylonian and Chinese traders Historians tell us that during the second and third millennia BC merchants in China would have to travel over horrific rapids of the rivers as a means of distributing the things they made To accomplish this the wares were moved using several vessels because it was common for one to capsize

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Introduction of the Company

RELIANCE Life Insurance Limited

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

After many years of debate the government has decided to increase the foreign direct investment (FDI) limit in insurance firms from 26 percent to 49 percent The government will now introduce a bill in Parliament to effect this change The government however conceded that the bill might not be passed by the current Parliament for want of_time

Dhirubhai embarked on his first business venture he had a seed capital of barely US$ 300 (around Rs 14000) Over the next three and a half decades he converted this fledgling enterprise into a Rs 60000 crore colossusmdashan achievement which earned Reliance a place on the global Fortune 500 list the first ever Indian private company to do so Dhirubhai is widely regarded as the father of Indiarsquos capital markets In 1977 when Reliance Textile Industries Limited first went public the Indian stock market was a place patronised by a small club of elite investors which dabbled in a handful of stocks Dhirubhai managed to convince a large number of first-time retail investors to participate in the unfolding Reliance story and put their hard-earned money in the Reliance Textile IPO promising them in exchange for their trust substantial return on their investments It was to be the start of one of great stories of mutual respect and reciprocal gain in the Indian markets

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Under Dhirubhairsquos extraordinary vision and leadership Reliance scripted one of the greatest growth stories in corporate history anywhere in the world and went on to become Indiarsquos largest private sector enterprise Through out this amazing journey Dhirubhai always kept the interests of the ordinary shareholder uppermost in mind in the process making millionaires out of many of the initial investors in the Reliance stock and creating one of the worldrsquos largest shareholder families

About Reliance Life Insurance

Reliance Life Insurance offers you products that fulfill your savings and protection needs Our aim is to emerge as a transnational Life Insurer of global scale and standard

Reliance Life Insurance is an associate company of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indiarsquos leading private sector financial services companies and ranks among the top 3 private sector financial services and banking companies in terms of net worth Reliance Capital has interests in asset management and mutual funds stock broking life and general insurance proprietary investments private equity and other activities in financial services

Reliance - Anil Dhirubhai Ambani Group also has presence in Communications Energy Natural Resources Media Entertainment Healthcare and Infrastructure

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited

INSIDERS ON BOARD OF DIRECTORS

Name (Connections)

Relationships Title Age

R Nandagopal 12 RelationshipsChief Executive Officer and Director

50

Malay Ghosh 12 Relationships President and Director --

Saumen Ghosh 12 RelationshipsNon Executive Director and Group President of Reliance Capital Limited

--

S Krishnan 12 Relationships

Chief Risk Officer and Director

--

R Rangarajan 12 Relationships

Chief Investment Officer and Director

--

C Mohan 12 Relationships

Chief Technology Officer and Director

--

Saroj Panigrahi 12 Relationships

Head of Legal amp Compliance Company Secretary and Director

--

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Title Age

Maneesha Thakur

12 RelationshipsChief Human Resources Officer and Director

--

Other Board Members on Board of Directors

Name (Connections)

Relationships Primary Company Age

Gautam Doshi

61 Relationships

Reliance - Anil Dhirubhai Ambani Group

57

Rajesh Bahl 12 Relationships

University of Delhi --

Pournima Gupte

12 Relationships

Reliance Life Insurance Company Limited

--

S Talwar BA LLB CAIIB

77 Relationships

Housing Development and Infrastructure Limited

70

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Primary Company Age

Rajendra Chitale

63 Relationships

Ishaan Real Estate Plc

Company Profile

Reliance Life Insurance Company Limited provides life insurance products to individuals and corporates in India It offers solutions for individuals such as protection term credit guardian endowment wealth creation with health coverage cash flow savings and investment unit linked investment and insurance automatic investment market return retirement and child plans The company also provides solutions for groups which include employersrsquo liability group superannuation group gratuity group leave encashment employee protection group credit shield group term assurance and employee voluntary benefit plans It offers its products through agents The company was incorporated in 2001 and is based in Mumbai India As of October 22 2005 Reliance Life Insurance Company Limited operates as a subsidiary of Reliance Capital Ltd

Key Executives Mr R Nandagopal

Chief Executive Officer and Director

Age 50

Mr Malay Ghosh

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

President and Director

Mr Sunil Agrawal

Chief Financial Officer

Mr Saumen Ghosh

Non Executive Director and Group President of Reliance Capital Limited

Mr S V Sunder Krishnan Chief Risk Officer and Director

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indias leading private sector financial services companies which ranks among the top 3 private sector financial services and banking companies Reliance Life Insurance is not only one of Indias fastest growing life insurance companies but also counts among the top 4 private sector insurers In just 2 years the Company has crossed the markof_17Million_policies

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP) Given below is the list of the policies provided by Reliance Life Insurance Company

Protection Plans

Reliance Term Plan Reliance Simple Term Plan Reliance Special Term Plan Reliance Credit Guardian Plan Reliance Special Credit Guardian Plan Reliance Endowment Plan

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Special Endowment Plan Reliance Connect 2 Life Reliance Whole Life Plan Reliance Wealth + Health Plan Reliance Cash Flow Plan

Child Plans

Reliance Super Invest Assure Plan Reliance Child Plan Reliance Secure Child Plan Reliance Wealth + Health Plan

Savings amp Investment Plans

Reliance Savings Linked Insurance Plan Reliance Super Invest Assure Plus Plan Reliance Super Invest Assure Plan Total Investment Plan I - Insurance Reliance TIPS -Series I- Insurance Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan Reliance Cash Flow Plan Reliance Super Market Return Plan Reliance Endowment Plan Reliance Special Endowment Plan Reliance Whole Life Plan Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Connect 2 Life Plan Reliance Imaan Investment Plan

Retirement Plans

Total Investment Plan II - Pension

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan

Group Plans

Employers Liability Solutions Employee Protection Solutions Employee Voluntary Benefits

History

Yr 2001-2002 ( From 1st Jan 2001 to Dec 2002)

Insurance Industry in this year so far has 5new entrants namely

Life Insurers

SNo

RegistrationNumber

Date of Reg

Name of the Company

1 121 03012002

Reliance Life Insurance Company Limite d

Reliance Capital Limited announced the launch of its life insurance business on February 1 2006 This was after obtaining the required regulatory approvals from

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

the Registrar Of Companies and the Insurance Regulatory and Development Authority It was in August 2005 that the ball was set rolling when Reliance Capital Limited the financial arm of Reliance ndash Anil Dhirubhai Ambani Group (ADAG) ndash announced the requisition of 100 shareholding in AMP Sanmar Life Insurance Company Limited and the formal transfer of shares took place in October 2005 The company will issue all policy contracts under the Reliance Life Insurance Company limited name All the existing policy contracts also stand transferred to the Reliance Life Insurance entity with all the original contractual terms and commitments intact

Journey so far

Most organizations focus their energies on growth during early stages of the business-building exercise Over a period of time when the business reaches a critical mass the tiny leakages start looking fatal The overall extent of such inefficiencies and lack of control results in major erosion in the companys capital asset value as well as a leap in operational expenses If this phase coincides with an economic slump the companys leadership comes under the scanner Therefore right from the beginning we at Reliance Life Insurance built a mechanism to ensure an in-built IT governance track which remains invisible irrespective of the business dynamic nature

1048766 2005August Anil Dhirubhai Ambani Group (ADAG) announces theacquisition of 100 percent shareholding in AMP Sanmar Life InsuranceCo Ltd

1048766 2006January 17 Mr Nandgopal participates in a one-day conference on lsquoOptimising growth opportunities through Distribution Matrix lsquoEmerging Bancassurancersquo organized by the Asia Insurance Post at the Taj President MumbaiFebruary 1 Rliance Life Insurance officially launched

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

February 16 17 18 Strategy meet at the Reliance Management Institute Amongst those who participate are the CEO COO Functional Heads Regional Managers and Regional Sales ManagersFebruary 26 A Puja held at the Churchgate office situated in Express Building 4th Floor 14 lsquoErsquo Road MumbaiMarch 1 Churchgate office inaugurated by Mr AmitabhJhunjhunwala Mr Amitabh Chaturvedi and Mr NandgopalMarch 6 Shifting to the new premises at Churchgate commencesMarch 7 The new office at Chennai at the Trapezium First Floor 39 Nelson Manickam Road inaugurated by their CEO Mr Nandgopal Mr KV Srinivasan and Mr Sureshbabu also graced the occasion

Mission

The mission of Reliance Life Insurance Company Limited is to be the best in every sphere- business results customer care and employee focus The aim of the company is to Think Bigger and Think Better

Vision Mission amp Goal And Achievements

Vision

Empowering everyone live their dreams

Mission

Create unmatched value for everyone through dependable effective transparent and profitable life insurance and pension plans

Our Goal

Reliance Life Insurance would strive hard to achieve the 3 goals mentioned below

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Emerge as transnational Life Insurer of global scale and standard Create best value for Customers Shareholders and all Stake holders Achieve impeccable reputation and credentials through best business

practices

Achievements

3rd largest private player in a span of just 4 years moved from 11th position to 3rd

Amongst the fastest growing Companies for 4 years in a row

Continuous increase in market share over 4 years from 19 in 2005-06 to 1026 in 2009 -10

RLIC has achieved a growth rate of 21 while the private industry has grown at 13

Fastest to reach the 5 million policy mark

Largest private insurer in terms of policy count in 2009-10

1145 branches 195000 Advisors and over 16000 employees

RLIC continues to be amongst the foremost Life Insurance companies in India to be certified ISO 90012000 for all the processes

Awarded the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Certificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

The Company has also won the DL Shah Quality Council of India Commendation Award in the services category in feb 2008 for its work on promoting self help channels for service

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Future Plans

Forty-four new branches to be opened across the country in the coming months and a pan India presence with 162 branches in the coming year

1048766 A state-of-the-art customer care centre will provide continuous responsive services to the caller and promptly address queries collate feedback and suggestions from the caller who may be both prospective and existing clientele and from channel partners in Chennai and Mumbai

1048766 It will be launching additional products aimed at providingunparalleled service to its valued clientele

Head ndash Office

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998 Gautam is a qualified Chartered Accountant

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited Regd Office H Block 1st Floor Dhirubhai Ambani Knowledge City Navi MumbaiMaharashtra-400710India Reliance Life Insurance Company Limited is licensed life insurance company registered with the Insurance Regulatory and Development Authority (Registration No 121) in accordance with the provisions of the Insurance Act 1938

Branches

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

Given few Branches with Exact Location of Lucknow amp Kanpur in Uttar_Pradesh-

Given below are the branches located in Lucknow

Location

Branch Type Address Phone No

Vikar Nagar

Branch

Office

FF PLOT NO 12 SECTOR 9VIKAR NAGAR KK PALACE ABOVE BANK OF MAHARSHTRA LUCKNOW Uttar Pradesh- 226006

0522321388305223213881

Sector Branc 2ND FLOOR ANURAG 0522302027405223213

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1 LDA Colony

h Office

PLAZA CP 51SECTOR -1 LDA COLONY AASHIYANA LUCKNOW Uttar Pradesh- 226012

884

LucknowBranc

h Office

Reliance House 118 TCV Behind Wave Multiplex Vibhuti Khand Gomti Nagar Lucknow-226010

05223020300

LucknowArea

Office

Rohit Building 1st Floor No1 Opp to Sahara ComplexShahnajaf Road HajaratganjLucknowUttar Pradesh-226001

0522302025505223020240

Given below are the branches located in Kanpur

LocationBranch Type

Address Phone No

Pandu Nagar

Branch Office

Asthana Towers 117H1283 Pandu Nagar Kanpur Uttar

0512-3918861

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Pradesh - 208005

Civil linesBranch Office

14-113 Kn Chambers Civil Lines Kanpur- 208001

0512-39180953918117

Lal Bunglow

Branch Office

GF GROUND FLOOR5 PARADEVANPUR LAL BUNGLOW KANPUR Uttar Pradesh-208007

0512-3200889

Shastri Nagar

Branch Office

GF NILGIRI COMPLEX 12230SHASTRI NAGAR KANPUR Uttar Pradesh-208005

0512-3299981

KanpurBranch Office

OFFICE NO 3 GROUND FLR KAN CHAMBERS CIV IL LINES KANPUR KNPR UP 208002 INDIA WIRELINE KANPUR

5123918860 - 61

Values

Reliance Life Insurance Company Limited has some core values which are listed as follows

1) Result Oriented2) Performance Driven3) Customer Focused4) Learning and Development Oriented5) Employee Centric6) Informal and Fun

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Management

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998

Gautam is a qualified Chartered Accountant

Satya Pal Talwar Independent Director

Satya Pal is an Independent Director of Reliance Life Insurance Company Limited He holds an experience of more than 35 years in operations and policy formulation

Through his distinguished service in the financial industry Satya Pal has served as the lsquoChairman and Managing Directorrsquo of renowned organisations such as Bank of Baroda Union Bank of India and Oriental Bank of Commerce His in-depth knowledge of the sector has seen him rise quickly into pivotal positions at advisory and board levels in Indian and as well Global organisations such as SEBI

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 2: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Project Report On

RELIANCE Life Insurance Company Limited

Anil Dhirubhai Ambani

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

CONTENTS

Preface-----------------------------------------------------

Acknowledgement----------------------------------------

Certificate--------------------------------------------------

Executive Summary--------------------------------------

Index--------------------------------------------------------

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Declaration-----------------------------------------------------

PREFACE

Life Insurance is the fastest growing sector in India since 2000 as Government allowed Private players and FDI up to 26 Life Insurance in India was nationalised by incorporating Life Insurance Corporation (LIC) in 1956 All private life insurance companies at that time were taken over by LIC

In 1993 the Government of Republic of India appointed RN Malhotra Committee to lay down a road map for privatisation of the life insurance sector

While the committee submitted its report in 1994 it took another six years before the enabling legislation was passed in the year 2000 legislation amending the Insurance Act of 1938 and legislating the Insurance Regulatory and Development Authority Act of 2000 The same year that the newly appointed insurance regulator - Insurance Regulatory and Development Authority IRDA -- started issuing licenses to private life insurers

Life Insurer in Public Sector1Life Insurance Corporation of India

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Life Insurers in Private Sector1 Reliance Life Insurance Company Limited

2Metlife India Life Insurance3ICICI Prudential Life Insurance4Bajaj Allianz Life5Max New York Life Insurance6Sahara Life Insurance7Tata AIG Life8HDFC Standard Life9Birla Sunlife10Kotak Life Insurance11Aviva Life Insurance12 SBI Life Insurance

The liberalization of the Indian insurance sector has been the subject of much heated debate for some years The policy makers where in the catch 22 situation wherein for one they wanted competition development and growth of this insurance sector which is extremely essential for channeling the investments in to the infrastructure sector At the other end the policy makers had the fears that the insurance premium which are substantial would seep out of the country and wanted to have a cautious approach of opening for foreign participation in the sector

ACKNOWLEDGEMENT

I would like to thank my project guide Mr AMIT KUMAR TRIPATHI Territory Manager of RELIANCE Life Insurance Kanpur Alwar for guiding me through my summer internship and research project His encouragement time and effort aregreatly appreciated

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

I would like to thanks My Faculity Guide Dr PAVNESH for supporting me during this project and providing me an opportunity to learn outside the class room It was a truly wonderful Experience Facuilty I would like to dedicate this project to my parents Without their help and constant support this project would not have been possibleLastly I would like to thank all the respondents who offeredtheir opinions and suggestions through the survey that was conducted by me in AlwarOnce again my Gratitude to the RELIANCE Lifeinsurance For thei kind co-operation

CERTIFICATE FROM THE ORGANIZATION

This is to certify that Mr JITENDRA PANDEY has undergone Summer Training at RELIANCE Life Insurance Co Ltd From 07th June 2010 to 17th July 2010 During this Period He did Research amp Survey of ldquoBrand Image amp Comparative Analysis of Reliance Life Insurancerdquo at Kanpur During the Training we found him Sincere amp Punctual towards all assignments We wish him all the Successes in future endeavour

Authorised Signatory

( AMIT KUMAR TRIPATHI )Territory Manager

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Executive Summary

Anil Dhirubhai Ambani Group (ADAG) announces the acquisition of 100 percent shareholding in AMP Sanmar Life Insurance Company Limited Reliance Life Insurance Company Limited is officially launched on February 1 2006 This was after obtaining the required regulatiry approvals from the Registrar of Companies and the Insurance Regulatory and Development Authority Reliance Life Insurance is the part of the Reliance Capital

Reliance Life Insurance has plenty of plans on the anvil It has also 118branches with strong presence in South and a bouquet of products cateringsavings protection and investment need of individuals and corporate Thehead-office of it is at Chennai

The company has already added 600 employees in addition to the 1000 plusstaff of the erstwhile AMP Sanmar Life Insurance Company Limited Reliance Life Insurance aims to be the consumerrsquos preferred life insurer by understanding and meeting his needs

In todayrsquos corporate and competitive world I find that insurance sector has the maximum growth and potential as compared to the other sectors Insurance has the maximum growth rate of 70-80 while as FMCG sector has maximum 12-15 of growth rate This growth potential attracts me to enter in this sector and RELIANCE LIFE INSURANCE has given me the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

opportunity to work and get experience in highly competitive and enhancing sector

Think Bigger Think Better

CONTENTS

Introduction of the Insurance Industry Life Insurance General Insurance Various types of Life Insurance Policies

Meaning of Insurance Importance of Insurance Difference between Insurance and Assurance Principles of Insurance History of Insurance Time line in Insurance history Meaning of Life Insurance History of Life Insurance Key features of Life Insurance Benefits of Life Insurance Role of Life Insurance in the growth of economy

Introduction of the Company

About Reliance Life Insurance History Journey so far

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Mission Future Plans Head ndash Office Company Profile Branches Company Profile MetLife Inc Values Management Insurance PlansProducts

Research Methodology Objective Scope of study

Significance To The Industry Significance For The Researcher

Sampling Methodology Questionnaire Limitations

Survey Graph Analysis amp Data Interpretation

Findings amp recommendations Findings amp Recommendations Growth Potential Conclusion

Bibliography Annexure

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

THE HISTORY OF INDIAN INSURANCE INDUSTRY

The story of insurance is probably as old as the story of mankind The same instinct that prompts modern businessmen today to secure themselves against loss and disaster existed in primitive men also They too sought to avert the evil consequences of fire and flood and loss of life and were willing to make some sort of sacrifice in order to achieve security Though the concept of insurance is largely a development of the recent past particularly after the industrial era ndashpast few centuries ndash yet its beginnings date back almost 6000 years

Life Insurance

In 1818 the British established the first insurance company in India in Calcutta the Oriental Life Insurance Company First attempts at regulation of the industry were made with the introduction of the Indian Life Assurance Companies Act in 1912 A number of amendments to this Act were made until the Insurance Act was drawn up in 1938 Noteworthy features in the Act were the power given to the Government to collect statistical information about the insured and the high level of protection the Act gave to the public through regulation and control When the Act was changed in 1950 this meant far reaching changes in the industry The extra requirements included a statutory requirement of a certain level of equity capital a ceiling on share holdings in such companies to prevent dominant control (to protect the public from any adversarial policies from one single party) stricter

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

control on investments and generally much tighter control In 1956 the market contained 154 Indian and 16 foreign life insurance companies Business was heavily concentrated in urban areas and targeted the higher echelons of society ldquoUnethical practices adopted by some of the players against the interests of the consumersrdquo then led the Indian government to nationalize the industry In September 1956 nationalization was completed merging all these companies into the so-called Life Insurance Corporation (LIC) It was felt that ldquonationalization has lent the industry fairness solidity growth and reachrdquo

General Insurance

The General insurance business in India started with the establishment of Triton Insurance Company Limited in 1850 at Calcutta In 1907 the first company The Mercantile Insurance Ltd was set up to transact all classes of general Insurance business General Insurance Council a wing of the Insurance Association of India in 1957 framed a code of conduct for ensuring fair conduct and sound business practices In 1968 the Insurance Act was amended to regulate investments and to set minimum solvency margins In the same year the Tariff Advisory Committee was also set up In 1972 The General

Insurance Business (Nationalization) Act was passed to nationalize the general Insurance Business in India with effect from 1st January 1973 For these 107 Insurers was amalgamated and grouped into four companyrsquos viz the National Insurance Company Ltd the New India Assurance Company Ltd the Oriental Insurance Company Ltd and the United India Insurance Company Ltd General Insurance Corporation of India was incorporated as a company

Various types of Life Insurance Policies

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Various types of life insurance policies- Endowment policies This type of policy covers risk for a specified period and

at the end of the maturity sum assured is paid back to policyholder with the bonuses during the term of the policy

Money back policies This type of policy is for periodic payments of partial survival benefits during the term of the policy as long as the policy holder is alive

Group insurance This type of insurance offers life insurance protection under group policies to various groups such as employers-employees professionals co-operatives etc it also provides insurance coverage for people in certain approved occupations at the lowest possible premium cost

Term life insurance policies This type of insurance covers risk only during the selected term period If the policy holder survives the term risk cover comes to an end These types of policies are for those people who are unable to pay larger premium required for endowment and whole life policies No surrender loan or paid up values are in such policies

1Whole life insurance policies This type of policy runs as long as the policyholder is alive and is covered for the entire life of the policyholderIn this policy the insured amount and the bonus is payable only to nominee on the death of policy holder2Joint life insurance policies These policies are similar to endowment policies in maturity benefits and risk cover but joint life policies cover two lives simultaneously such as married couples Sum assured is payable on the first death and again on the death of survival during the term of the policy3Pension plan a pension plan or annuity is an investment over a certain number of years but does not provide any life insurance cover It offers a guaranteed income either for a life or certain period

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Unit linked insurance plan ULIP is a kind of insurance plan which provides life cover as well as return on premium paid over a certainperiod of time The investment is denoted as units and represented by theva lue called as net asset value (NAV)

Meaning of Insurance

Insurance may be described as a social device to reduce or eliminate risk of loss to life and property Insurance is a collective bearing of risk Insurance is a financial device to spread the risks and losses of few people among a large number of people as people prefer small fixed liability instead of big uncertain and changing liability

Reliance Life Insurance has plenty of plans on the anvil It has also 118 branches with strong presence in South and a bouquet of products catering savings protection and investment need of individuals and corporate

Insurance is a policy from a large financial institution that offers a person company or other entity reimbursement or financial protection against possible future losses or damages

Insurance may be described as a social device to reduce or eliminate risk ofloss to life and property Insurance is a collective bearing of risk Insurance is a financial device to spread the risks and losses of few people among a large number of people as people prefer small fixed liability instead of big uncertain and changing liability Insurance can be defined as a ldquolegal contract between two parties whereby one party called insurer undertakes to pay a fixed amount of

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

money on the happening of a particular event which may be certain or uncertainrdquo Theother party called insured pays in exchange a fixed sum known as premium Insurance is desired to safeguard oneself and onersquos family against possible losses on account of risks and perils It provides financial compensation for the losses suffered due to the happening of any unforeseen events

The meaning of insurance is important to understand for anybody that is considering buying an insurance policy or simply understanding the basics of finance Insurance is a hedging instrument used as a precautionary measure against future contingent losses This instrument is used for managing the possible risks of the future

Insurance is bought in order to hedge the possible risks of the future which may or may not take place This is a mode of financially insuring that if such a incident happens then the loss does not affect the present well-being of the person or the property insured Thus through insurance a person buys security and protection

A simple example will make the meaning of insurance easy to understand A biker is always subjected to the risk of head injury But it is not certain that the accident causing him the head injury would definitely occur Still people riding bikes cover their heads with helmets This helmet in such cases acts as insurance by protecting himher from any possible danger The price paid was the possible inconvenience or act of wearing the helmet this ie equivalent to the insurance premiums paid

Though loss of life or injuries incurred cannot be measured in financial terms insurance attempts to quantify such losses financially Insurance can be defined as the process of reimbursing or protecting a person from contingent risk of losses through financial means in return for relatively small regular payments to the insuring body or insurance company

Insurance can range from life to medical to general (residentialcommercial property natural incidents burglary etc)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Life_Insurance It insures the life of the person buying the Life Insurance Certificate Once a Life Insurance is sold by a company then the company remains legally entitled to make payment to the beneficiary after the death of the policy holder

Medical Insurance This is also known as mediclaim Here the policy holder is entitled to receive the amount spent for his health purposes from the insurance company

General Insurance This insurance type involves insuring the risks associated with the general life such as automobiles business related natural incidents commercial and residential properties etc

Importance of Insurance

One of my good friend had a small argument with me that she would not invest in Term Plan of Insurance because she will not get any ldquoreturnsrdquo out of it I believe investing in a term plan looked a very unprofitable thing to her as she never gets back the money she paid as ldquopremiumsrdquo if she survives

Endowment plans looked nice to her because they provide money if you are dead and even if you survive You get back money as the prize for not dying

With respect to Term insurance she understood the fact that her family will get the money from insurance company in case of her death but she was concentrating on the fact that she would not get back anything if she survives What is the return in that case Nothing and looked like some one is fooling

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

you with a product called ldquoTerm Insurancerdquo where you are ldquoinvestingrdquo premiums to get nothing at the end

Let me now tell why this happens and some give you some insight on this matter

I have already talked earlier in my last post ldquoLife Insurance and how to go about itrdquo about Term Insurance Let me now take more deep dive into it and talk about the reasoning part

I will first talk about fundamentals of Insurance and then talk about Endowment Policies and why are they popular and what people donrsquot realise about them and how Term insurance is the right thing for most of the people

Insurance constitutes one of the major segments of the financial market Insurance services play predominant role in the process of financial intermediary Today insurance industry is one of the most growing sectors in India There is lot of potential in the Indian Insurance IndustryThere are many issues which require study The scope of the study of insurance industry of India would be very great as there are ongoing developments in the industry after the opening of the sector The major issue right now is the hike in FDI (Foreign Direct Investment) limit from 26 to 49 in the insurance sector Government may in near future allow 49 FDI in Insurance This would lead to more capital inflowby foreign partnersAnother major issue is the effects on LIC after the entry of private players in the market Though market share of LIC has been affected it has improved in terms of efficiency There are number of other hot topics like penetration of Health Insurance Rural marketing of insurance new distribution channels new product ranges insurance brokersrsquo regulation incentive scheme of developmentofficers of LIC etc So it offers lot of scope for studying the insurance industry Right now the insurance industry has great opportunities in a country like India or China which huge population Also the penetration of insurance in

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

India is very low in both life and non-life segment so there is lot potential to be tapped Before starting the discussion on insurance industry and related issues we have to start with the basics of insurance So first we understand what is insurance How the word lsquoinsurancersquo is different from the word lsquoassurancersquo etc What happens in a average familyThere is someone who earns and his family comprises of wife kids parents if not all there is a subset of these family members The head of the family earns and his family lives happily All the expenses are met from the earnings of this main member most of the time the husband Now consider this person dies in an accident or for that matter because of any event What happens What happens to his family members other than the psychological trauma If they donrsquot have money to take care for them selves either some one from family have to take up the job and start working which may not be possible for them or They have to decrease their standard of life to maintain the expenses They are now totally unsecured from futurersquos point of view In short they are totally messed up which should not have happened I gave this detailed explanation for the circumstances because i wanted you to understand how bad can happen and proper measures must be taken care for this

Difference between Insurance and Assurance

Assurance is older in history and it was used to describe all types of insurances From 1826 the term assurance came to be used only for the risks covered by life insurance and the term insurance was exclusively used to denote the risks covered by marine fire etc The word assurance indicated certainty In life insurance there is an Assurance from the insurance company to make payment under the policy either on the maturity or at earlier death On the other hand the word Insurance was used to denote indemnity type of insurances where the Insurance company was liable to pay only in case of the loss damage theproperty The Insured event was bound to happen sooner or later under assurance but the event insured against may or may not happen under insurance

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

The principle of ldquoindemnityrdquo applies to ldquoinsurance contractsrdquo(non-life) only The scope of the word insurance is wider

Principles of Insurance

FUNDAMENTAL PRINCIPLES OF INSURANCE

Some useful terms in Insurance

INDEMNITY

A contract of insurance contained in a fire marine burglary or any other policy (excepting life assurance and personal accident and sickness insurance) is a contract of indemnity This means that the insured in case of loss against which the policy has been issued shall be paid the actual amount of loss not exceeding the amount of the policy ie he shall be fully indemnified The object of every contract of insurance is to place the insured in the same financial position as nearly as possible after the loss as if he loss had not taken place at all It would be against public policy to allow an insured to make a profit out of his loss or damage

UTMOST GOOD FAITH

Since insurance shifts risk from one party to another it is essential that there must be utmost good faith and mutual confidence between the insured and the insurer In a contract of insurance the insured knows more about the subject matter of the contract than the insurer Consequently he is duty bound to disclose accurately all material facts and nothing should be withheld or concealed Any fact is material which goes to the root of the contract of insurance and has a bearing on the risk involved It is only when the insurer knows the whole truth that he is in a position to judge (a) whether he should accept the risk and (b) what premium he should charge

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

If that were so the insured might be tempted to bring about the event insured against in order to get money

middot Insurable Interest - A contract of insurance effected without insurable interest is void It means that the insured must have an actual pecuniary interest and not a mere anxiety or sentimental interest in the subject matter of the insurance The insured must be so situated with regard to the thing insured that he would have benefit by its existence and loss from its destruction The owner of a ship run a risk of losing his ship the charterer of the ship runs a risk of losing his freight and the owner of the cargo incurs the risk of losing his goods and profit So all these persons have something at stake and all of them have insurable interest It is the existence of insurable interest in a contract of insurance which distinguishes it from a mere watering agreement

middot Causa Proxima - The rule of causa proxima means that the cause of the loss must be proximate or immediate and not remote If the proximate cause of the loss is a peril insured against the insured can recover When a loss has been brought about by two or more causes the question arises as to which is the causa proxima although the result could not have happened without the remote cause But if the loss is brought about by any cause attributable to the misconduct of the insured the insurer is not liable

middot Risk - In a contract of insurance the insurer undertakes to protect the insured from a specified loss and the insurer receive a premium for running the risk of such loss Thus risk must attach to a policy

middot Mitigation of Loss - In the event of some mishap to the insured property the insured must take all necessary steps to mitigate or minimize the loss just as any prudent person would do in those circumstances If he does not do so the insurer can avoid the payment of loss attributable to his negligence But it must be remembered that though the insured is bound to do his best for his insurer he is not bound to do so at the risk of his life

middot Subrogation - The doctrine of subrogation is a corollary to the principle of indemnity and applies only to fire and marine insurance According to it when an insured has received full indemnity in respect of his loss all rights and remedies

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

which he has against third person will pass on to the insurer and will be exercised for his benefit until he (the insurer) recoups the amount he has paid under the policy It must be clarified here that the insurers right of subrogation arises only when he has paid for the loss for which he is liable under the policy and this right extend only to the rights and remedies available to the insured in respect of the thing to which the contract of insurance relates

middot Contribution - Where there are two or more insurance on one risk the principle of contribution comes into play The aim of contribution is to distribute the actual amount of loss among the different insurers who are liable for the same risk under different policies in respect of the same subject matter Any one insurer may pay to the insured the full amount of the loss covered by the policy and then become entitled to contribution from his co-insurers in proportion to the amount which each has undertaken to pay in case of loss of the same subject-matter

In other words the right of contribution arises when (I) there are different policies which relate to the same subject-matter (ii) the policies cover the same peril which caused the loss and (iii) all the policies are in force at the time of the loss and (iv) one of the insurers has paid to the insured more than his share of the loss

History of Insurance

The concept of insurance is believed to have emerged almost 4500 years ago in the ancient land of Babylonia where traders used to bear risk of the carvan by giving loans which were later repaid with interest when the goods arrived safelyThe concept of insurance as we know today took shape in 1688 at a place called Lloydrsquos Coffee House in London where risk bearers used to meet to transact business This coffee house became so popular that Lloydrsquos becamethe one of the first modern insurance companies by the end of the eighteenth century Marine insurance companies came into existence by the end of the eighteenth century These companies were empowered to write fire and life insurance as well as marine The Great Fire of London in 1966 caused huge

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

loss of property and life With a view to providing fire insurance facilities Dr Nicholas Barbon set up in 1967 the first fire insurance company known as the Fire officeThe early history of insurance in India can be traced back to the Vedas The Sanskrit term lsquoYogakshemarsquo (meaning well being) the name of Life Insurance Corporation of Indiarsquos corporate headquarters is found in the Rig Veda The Aryans practiced some form of lsquocommunity insurancersquo around 1000 BCLife insurance in its modern form came to India from England in 1818 The Oriental Life Insurance Company was the first insurance company to be set up in India to help the widows of European community The insurance companies which came into existence between 1818 and 1869 treated Indian lives as subnormal and charged an extra premium of 15 to 20 percent The first Indian insurance company the Bombay Mutual Life Assurance Society came into existence in 1870 to cover Indian lives at normal ratesThe Insurance Act 1938 the first comprehensive legislation governing both life and non-life branches of insurance were enacted to provide strict state control over insurance business This amended insurance Act looked into investments expenditure and management of these companies By the mid- 1950s there were 154 Indian insurers 16 foreign insurers and75 provident societies carrying on life insurance business in India Insurance business flourished and so did scams irregularities and dubious investment practices by scores of companies As a result the government decided tonationalize the life assurance business in India The Life Insurance Corporation of India (LIC) was set up in 1956 The nationalization of life insurance was followed by general insurance in 1972

Time line in Insurance history

1818 British introduced the life insurance to India with the establishment of the Oriental Life Insurance Company in Calcutta

1850 Non life insurance started with Triton Insurance

Company

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1870 Bombay Mutual Life Assurance Society is the first India owned life insurer

1912 The Indian Life Assurance Company Act enacted to regulate the life insurance business

1938 The Insurance Act was enacted 1956 Nationalization took place Government took over 245 Indian and

foreign insurers and provident societies 1972 Non-life business nationalized General Insurance Corporation (GIC)

came into being 1993 Malhotra committee was constituted under the chairmanship of

former RBI chief R N Malhotra todraw a blue print for insurance sector reforms

1994 Malhotra committee recommended reentry of private players 1997 IRDA (Insurance Regulatory and Development Authority) was set up

as a regulator of the insurance market in India 2000 IRDA started giving license to private insurers ICICI Prudential HDFC

were first private players to sell insurance Policies 2001 Royal Sundaram was the first non-life private player to sell an

insurance policy 2002 Bank allowed to sell insurance plans as TPAs enter the scene insurers

start setting non-life claims in the cashless mode

Meaning of Life InsuranceIt insures the life of the person buying the Life Insurance Certificate Once a Life Insurance is sold by a company then the company remains legally entitled to make payment to the beneficiary after the death of the policy holder

There are three parties in a life insurance transaction the insurer the insured and the owner of the policy (policyholder) although the owner and 16 the insured are often the same person Another important person involved in a life insurance policy is the beneficiary The beneficiary is the person

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

or persons who will receive the policy proceeds upon the death of the insuredLife insurance may be divided into two basic classes ndash term and permanent

bull Term life insurance provides for life insurance coverage for aspecified term of years for a specified premium The policy does not accumulate cash value

bull Permanent life insurance is life insurance that remains in force until the policy matures unless the owner fails to pay the premium when due

bull Whole life insurance provides for a level premium and a cash value table included in the policy guaranteed by the company The primary advantages of whole life are guaranteed death benefits guaranteed cash values fixed and known annual premiums and mortality and expense charges will not reduce the cash value shown in the policy

bull Universal life insurance (UL) is a relatively new insurance product intended to provide permanent insurance coverage with greater flexibility in premium payment and the potential for a higher internal rate of return A universal life policy includes a cash account Premiums increase the cash account If you want insurance protection only and not a savings and investment product buy a term life insurance policy

If you want to buy a whole life universal life or other cash value policyplan to hold it for at least 15 years Canceling these policies after only a few years can more than double your

life insurance costs Check the National Association of Insurance Commissioners website (wwwnaicorgcis) or your local library for information on the financial soundness of insurance companies

History of Life Insurance

Risk protection has been a primary goal of humans and institutions throughout history Protecting against risk is what insurance is all about Over 5000 years ago in China insurance was seen as a preventative measure against piracy on the sea

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Piracy in fact was so prevalent that as a way of spreading the risk a number of ships would carry a portion of another ships cargo so that if one ship was captured the entire shipmentwould not be lostIn another part of the world nearly 4500 years ago in the ancient land of Babylonia traders used to bear risk of the caravan trade by giving loans that had to be later repaid with interest when the goods arrived safely In 2100BC the Code of Hammurabi granted legal status to the practice It formalized concepts of ldquobottomryrdquo referring to vessel bottoms and ldquorespondentiardquo referring to cargo These provided the underpinning for marine insurance contracts Such contracts contained three elements a loan on the vessel cargo or freight an interest rate and a surcharge to cover thepossibility of loss In effect ship owners were the insured and lenders were the under writers Life insurance came about a later in ancient Rome where burial clubs were formed to cover the funeral expenses of its members as well as help survivors monetarily With Romes fall around 450 AD most of theconcepts of insurance were abandoned but aspects of it did continue through the Middle Ages particularly with merchant and artisan guilds These provided forms of member insurance covering risks like fire flood theft disability death and even imprisonment During the feudal period early forms of insurance ebbed with the declineo f travel and long-distance trade But during the 14th to 16th centuries transportation commerce and insurance would again reemerge Insurance in India can be traced back to the Vedas For instance Yogakshema the name of Life Insurance Corporation of Indias corporate headquarters is derived from the Rig Veda The term suggests that a form of community insurance was prevalent around 1000 BC and practiced by the AryansAnd similar to ancient Rome burial societies were formed in the Buddhist period to help families build houses and to protect widows and children1048766 Modern InsuranceIllegal almost everywhere else in Europe life insurance in England was vigorously promoted in the three decades following the Glorious Revolution of 1688 The type of insurance we see today owes its roots to 17th centuryEngland Lloyds of London or as they were known then Lloyds Coffee House was the location where merchants ship owners and underwriters met to discuss and transact business deals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

While serving as a means of risk-avoidance life insurance also appealed strongly to the gambling instincts of Englands burgeoning middle class Gambling was so rampant in fact that when newspapers published names of prominent people who were seriously ill bets were placed at Lloydrsquos ontheir anticipated dates of death Reacting against such practices 79 merchant underwriters broke away in 1769 and two years later formed a ldquoNew Lloydrsquos Coffee Houserdquo that became known as the ldquoreal Lloydrsquosrdquo Making wagers onpeoples deaths ceased in 1774 when parliament forbade the practice1048766 Insurance moves to AmericaThe US insurance industry was built on the British model The year 1735 saw the birth of the first insurance company in the American colonies in Charleston SC The Presbyterian Synod of Philadelphia in 1759 sponsored the first life insurance corporation in America for the benefit of ministers and their dependents And the first life insurance policy for the generalpublic in the United States was issued in Philadelphia on May 22 1761 But it wasnt until 80 years later (after 1840) that life insurance really took off in a big way The key to its success was reducing the opposition from religious groupsIn 1835 the infamous New York fire drew peoples attention to the need to provide for sudden and large losses Two years later Massachusetts became the first state to require companies by law to maintain such reserves The great Chicago fire of 1871 further emphasized how fires can cause hugelosses in densely populated modern cities The practice of reinsurance wherein the risks are spread among several companies was devised specifically for such situationsWith the creation of the automobile public liability insurance which first made its appearance in the 1880s gained importance and acceptance More advancement was made to insurance during the process of industrialization In 1897 the British government passed the Workmens Compensation Act which made it mandatory for a company to insure itsemployees against industrial accidents During the 19th century many societies were founded to insure the life andhealth of their members while fraternal orders provided low-cost membersonly insurance Even today such fraternal orders continue to provide insurance coverage to members as do most labor organizations Many employers sponsor group insurance policies for their employees providing

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

not just life insurance but sickness and accident benefits and old-age pensions Employees contribute a certain percentage of the premium for these policies1048766 Final ThoughtsEven though the American insurance industry was greatly influenced by Britain the US market developed somewhat differently from that of the United Kingdom Contributing to that was Americas size land diversity and the overwhelming desire to be independent As America moved from acolonial outpost to an independent force from a farming country to an industrial nation the insurance business developed from a small number of companies to a large industry Insurance became more sophisticated offering new types of coverage and diversified services for an increasingly complex country

Key features of Life Insurance

1) Nomination -When one makes a nomination as the policyholder you continue to be the owner of the policy and the nominee does not have any right under the policy so long as you are alive The nominee has only the right to receive the policy monies in case of your death within the term of the policy

2) Assignment -If your intention is that your policy monies should go only to a particular person you need to assign the policy in favor of that person3) Death Benefit -The primary feature of a life insurance policy is the death benefit it providesPermanent policies provide a death benefit that is guaranteed for the life of the insured provided the premiums have been paid and the policy has notbeen surrendered4) Cash Value -The cash value of a permanent life insurance policy is accumulated throughout the life of the policy It equals the amount a policy owner would receive after any applicable surrender charges if the policy were surrendered before the insureds death5) Dividends -Many life insurance companies issue life insurance policies that entitle the policy owner to share in the companys divisible surplus6) Paid-Up Additions -Dividends paid to a policy owner of a participating policy can be used in numerous ways one of which is toward the purchase of additional coverage

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

called paid-up additions7) Policy Loans -Some life insurance policies allow a policy owner to apply for a loan against the value of their policy Either a fixed or variable rate of interest is chargedThis feature allows the policy owner an easily accessible loan in times of need or opportunity8) Conversion from Term to Permanent -When in need of temporary protection individuals often purchase term life insurance If one owns a term policy sometimes a provision is available that will allow her to convert her policy to a permanent one without providing additional proof of insurability9) Disability Waiver of Premium-Waiver of Premium is an option or benefit that can be attached to a life insurance policy at an additional cost It guarantees that coverage will stay inforce and continue to grow

Benefits of Life Insurance 1) Risk cover -Life Insurance contracts allow an individual to have a risk cover against any unfortunate event of the future2) Tax Deduction -Under section 80C of the Income Tax Act of 1961 one can get tax deductionon premiums up to one lakh rupees Life Insurance policies thus decrease the total taxable income of an individual3) Loans -An individual can easily access loans from different financial institutions by pledging his insurance policies4) Retirement Planning -What had provided protection against the financial consequences of premature death may now be used to help them enjoy their retirement years Moreover the cash value can be used as an additional income in the old age5) Educational Needs -Similar to retirement planning the cash values that flow from ones life insurance schemes can be utilized for educational needs of the insurer or his children

Role of Life Insurance in the growth of economy The Life Insurance Industry has an enviable track record among public sector units It has a Consistent profit and dividend paying record

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

accompanied by a steady growth in its financial resources Through investments in the Government sector and socially- oriented sectors the Industry has contributed immensely to the nations development The industry is recognized as one of the largest financial Institutions in the country The ventures initiated by the industry in the areas of Mutual Fund Housing Finance has done exceedingly well in recent years To protect the countrys foreign exchange reserves the reinsurance arrangement are so Organized that maximum retention is made possible within the country while at the same time protecting interests of the policy holders

Insurance Concept And History

The insurance plan was developed for modern day laws and as a means of providing individuals and businesses with protection against risks Prior to insurance being offered as a service and product when people ran into problems the community would come together to make repairs For instance before insurance was formally offered if a neighborrsquos home were to burn down other neighbors family members and friends would gather all the necessary materials and tools and together rebuild the home However as population grew this small community in most parts of the world changesInterestingly the insurance plan that we know of today was actually based on ancient traditions of the Babylonian and Chinese traders Historians tell us that during the second and third millennia BC merchants in China would have to travel over horrific rapids of the rivers as a means of distributing the things they made To accomplish this the wares were moved using several vessels because it was common for one to capsize

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Introduction of the Company

RELIANCE Life Insurance Limited

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

After many years of debate the government has decided to increase the foreign direct investment (FDI) limit in insurance firms from 26 percent to 49 percent The government will now introduce a bill in Parliament to effect this change The government however conceded that the bill might not be passed by the current Parliament for want of_time

Dhirubhai embarked on his first business venture he had a seed capital of barely US$ 300 (around Rs 14000) Over the next three and a half decades he converted this fledgling enterprise into a Rs 60000 crore colossusmdashan achievement which earned Reliance a place on the global Fortune 500 list the first ever Indian private company to do so Dhirubhai is widely regarded as the father of Indiarsquos capital markets In 1977 when Reliance Textile Industries Limited first went public the Indian stock market was a place patronised by a small club of elite investors which dabbled in a handful of stocks Dhirubhai managed to convince a large number of first-time retail investors to participate in the unfolding Reliance story and put their hard-earned money in the Reliance Textile IPO promising them in exchange for their trust substantial return on their investments It was to be the start of one of great stories of mutual respect and reciprocal gain in the Indian markets

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Under Dhirubhairsquos extraordinary vision and leadership Reliance scripted one of the greatest growth stories in corporate history anywhere in the world and went on to become Indiarsquos largest private sector enterprise Through out this amazing journey Dhirubhai always kept the interests of the ordinary shareholder uppermost in mind in the process making millionaires out of many of the initial investors in the Reliance stock and creating one of the worldrsquos largest shareholder families

About Reliance Life Insurance

Reliance Life Insurance offers you products that fulfill your savings and protection needs Our aim is to emerge as a transnational Life Insurer of global scale and standard

Reliance Life Insurance is an associate company of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indiarsquos leading private sector financial services companies and ranks among the top 3 private sector financial services and banking companies in terms of net worth Reliance Capital has interests in asset management and mutual funds stock broking life and general insurance proprietary investments private equity and other activities in financial services

Reliance - Anil Dhirubhai Ambani Group also has presence in Communications Energy Natural Resources Media Entertainment Healthcare and Infrastructure

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited

INSIDERS ON BOARD OF DIRECTORS

Name (Connections)

Relationships Title Age

R Nandagopal 12 RelationshipsChief Executive Officer and Director

50

Malay Ghosh 12 Relationships President and Director --

Saumen Ghosh 12 RelationshipsNon Executive Director and Group President of Reliance Capital Limited

--

S Krishnan 12 Relationships

Chief Risk Officer and Director

--

R Rangarajan 12 Relationships

Chief Investment Officer and Director

--

C Mohan 12 Relationships

Chief Technology Officer and Director

--

Saroj Panigrahi 12 Relationships

Head of Legal amp Compliance Company Secretary and Director

--

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Title Age

Maneesha Thakur

12 RelationshipsChief Human Resources Officer and Director

--

Other Board Members on Board of Directors

Name (Connections)

Relationships Primary Company Age

Gautam Doshi

61 Relationships

Reliance - Anil Dhirubhai Ambani Group

57

Rajesh Bahl 12 Relationships

University of Delhi --

Pournima Gupte

12 Relationships

Reliance Life Insurance Company Limited

--

S Talwar BA LLB CAIIB

77 Relationships

Housing Development and Infrastructure Limited

70

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Primary Company Age

Rajendra Chitale

63 Relationships

Ishaan Real Estate Plc

Company Profile

Reliance Life Insurance Company Limited provides life insurance products to individuals and corporates in India It offers solutions for individuals such as protection term credit guardian endowment wealth creation with health coverage cash flow savings and investment unit linked investment and insurance automatic investment market return retirement and child plans The company also provides solutions for groups which include employersrsquo liability group superannuation group gratuity group leave encashment employee protection group credit shield group term assurance and employee voluntary benefit plans It offers its products through agents The company was incorporated in 2001 and is based in Mumbai India As of October 22 2005 Reliance Life Insurance Company Limited operates as a subsidiary of Reliance Capital Ltd

Key Executives Mr R Nandagopal

Chief Executive Officer and Director

Age 50

Mr Malay Ghosh

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

President and Director

Mr Sunil Agrawal

Chief Financial Officer

Mr Saumen Ghosh

Non Executive Director and Group President of Reliance Capital Limited

Mr S V Sunder Krishnan Chief Risk Officer and Director

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indias leading private sector financial services companies which ranks among the top 3 private sector financial services and banking companies Reliance Life Insurance is not only one of Indias fastest growing life insurance companies but also counts among the top 4 private sector insurers In just 2 years the Company has crossed the markof_17Million_policies

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP) Given below is the list of the policies provided by Reliance Life Insurance Company

Protection Plans

Reliance Term Plan Reliance Simple Term Plan Reliance Special Term Plan Reliance Credit Guardian Plan Reliance Special Credit Guardian Plan Reliance Endowment Plan

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Special Endowment Plan Reliance Connect 2 Life Reliance Whole Life Plan Reliance Wealth + Health Plan Reliance Cash Flow Plan

Child Plans

Reliance Super Invest Assure Plan Reliance Child Plan Reliance Secure Child Plan Reliance Wealth + Health Plan

Savings amp Investment Plans

Reliance Savings Linked Insurance Plan Reliance Super Invest Assure Plus Plan Reliance Super Invest Assure Plan Total Investment Plan I - Insurance Reliance TIPS -Series I- Insurance Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan Reliance Cash Flow Plan Reliance Super Market Return Plan Reliance Endowment Plan Reliance Special Endowment Plan Reliance Whole Life Plan Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Connect 2 Life Plan Reliance Imaan Investment Plan

Retirement Plans

Total Investment Plan II - Pension

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan

Group Plans

Employers Liability Solutions Employee Protection Solutions Employee Voluntary Benefits

History

Yr 2001-2002 ( From 1st Jan 2001 to Dec 2002)

Insurance Industry in this year so far has 5new entrants namely

Life Insurers

SNo

RegistrationNumber

Date of Reg

Name of the Company

1 121 03012002

Reliance Life Insurance Company Limite d

Reliance Capital Limited announced the launch of its life insurance business on February 1 2006 This was after obtaining the required regulatory approvals from

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

the Registrar Of Companies and the Insurance Regulatory and Development Authority It was in August 2005 that the ball was set rolling when Reliance Capital Limited the financial arm of Reliance ndash Anil Dhirubhai Ambani Group (ADAG) ndash announced the requisition of 100 shareholding in AMP Sanmar Life Insurance Company Limited and the formal transfer of shares took place in October 2005 The company will issue all policy contracts under the Reliance Life Insurance Company limited name All the existing policy contracts also stand transferred to the Reliance Life Insurance entity with all the original contractual terms and commitments intact

Journey so far

Most organizations focus their energies on growth during early stages of the business-building exercise Over a period of time when the business reaches a critical mass the tiny leakages start looking fatal The overall extent of such inefficiencies and lack of control results in major erosion in the companys capital asset value as well as a leap in operational expenses If this phase coincides with an economic slump the companys leadership comes under the scanner Therefore right from the beginning we at Reliance Life Insurance built a mechanism to ensure an in-built IT governance track which remains invisible irrespective of the business dynamic nature

1048766 2005August Anil Dhirubhai Ambani Group (ADAG) announces theacquisition of 100 percent shareholding in AMP Sanmar Life InsuranceCo Ltd

1048766 2006January 17 Mr Nandgopal participates in a one-day conference on lsquoOptimising growth opportunities through Distribution Matrix lsquoEmerging Bancassurancersquo organized by the Asia Insurance Post at the Taj President MumbaiFebruary 1 Rliance Life Insurance officially launched

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

February 16 17 18 Strategy meet at the Reliance Management Institute Amongst those who participate are the CEO COO Functional Heads Regional Managers and Regional Sales ManagersFebruary 26 A Puja held at the Churchgate office situated in Express Building 4th Floor 14 lsquoErsquo Road MumbaiMarch 1 Churchgate office inaugurated by Mr AmitabhJhunjhunwala Mr Amitabh Chaturvedi and Mr NandgopalMarch 6 Shifting to the new premises at Churchgate commencesMarch 7 The new office at Chennai at the Trapezium First Floor 39 Nelson Manickam Road inaugurated by their CEO Mr Nandgopal Mr KV Srinivasan and Mr Sureshbabu also graced the occasion

Mission

The mission of Reliance Life Insurance Company Limited is to be the best in every sphere- business results customer care and employee focus The aim of the company is to Think Bigger and Think Better

Vision Mission amp Goal And Achievements

Vision

Empowering everyone live their dreams

Mission

Create unmatched value for everyone through dependable effective transparent and profitable life insurance and pension plans

Our Goal

Reliance Life Insurance would strive hard to achieve the 3 goals mentioned below

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Emerge as transnational Life Insurer of global scale and standard Create best value for Customers Shareholders and all Stake holders Achieve impeccable reputation and credentials through best business

practices

Achievements

3rd largest private player in a span of just 4 years moved from 11th position to 3rd

Amongst the fastest growing Companies for 4 years in a row

Continuous increase in market share over 4 years from 19 in 2005-06 to 1026 in 2009 -10

RLIC has achieved a growth rate of 21 while the private industry has grown at 13

Fastest to reach the 5 million policy mark

Largest private insurer in terms of policy count in 2009-10

1145 branches 195000 Advisors and over 16000 employees

RLIC continues to be amongst the foremost Life Insurance companies in India to be certified ISO 90012000 for all the processes

Awarded the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Certificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

The Company has also won the DL Shah Quality Council of India Commendation Award in the services category in feb 2008 for its work on promoting self help channels for service

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Future Plans

Forty-four new branches to be opened across the country in the coming months and a pan India presence with 162 branches in the coming year

1048766 A state-of-the-art customer care centre will provide continuous responsive services to the caller and promptly address queries collate feedback and suggestions from the caller who may be both prospective and existing clientele and from channel partners in Chennai and Mumbai

1048766 It will be launching additional products aimed at providingunparalleled service to its valued clientele

Head ndash Office

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998 Gautam is a qualified Chartered Accountant

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited Regd Office H Block 1st Floor Dhirubhai Ambani Knowledge City Navi MumbaiMaharashtra-400710India Reliance Life Insurance Company Limited is licensed life insurance company registered with the Insurance Regulatory and Development Authority (Registration No 121) in accordance with the provisions of the Insurance Act 1938

Branches

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

Given few Branches with Exact Location of Lucknow amp Kanpur in Uttar_Pradesh-

Given below are the branches located in Lucknow

Location

Branch Type Address Phone No

Vikar Nagar

Branch

Office

FF PLOT NO 12 SECTOR 9VIKAR NAGAR KK PALACE ABOVE BANK OF MAHARSHTRA LUCKNOW Uttar Pradesh- 226006

0522321388305223213881

Sector Branc 2ND FLOOR ANURAG 0522302027405223213

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1 LDA Colony

h Office

PLAZA CP 51SECTOR -1 LDA COLONY AASHIYANA LUCKNOW Uttar Pradesh- 226012

884

LucknowBranc

h Office

Reliance House 118 TCV Behind Wave Multiplex Vibhuti Khand Gomti Nagar Lucknow-226010

05223020300

LucknowArea

Office

Rohit Building 1st Floor No1 Opp to Sahara ComplexShahnajaf Road HajaratganjLucknowUttar Pradesh-226001

0522302025505223020240

Given below are the branches located in Kanpur

LocationBranch Type

Address Phone No

Pandu Nagar

Branch Office

Asthana Towers 117H1283 Pandu Nagar Kanpur Uttar

0512-3918861

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Pradesh - 208005

Civil linesBranch Office

14-113 Kn Chambers Civil Lines Kanpur- 208001

0512-39180953918117

Lal Bunglow

Branch Office

GF GROUND FLOOR5 PARADEVANPUR LAL BUNGLOW KANPUR Uttar Pradesh-208007

0512-3200889

Shastri Nagar

Branch Office

GF NILGIRI COMPLEX 12230SHASTRI NAGAR KANPUR Uttar Pradesh-208005

0512-3299981

KanpurBranch Office

OFFICE NO 3 GROUND FLR KAN CHAMBERS CIV IL LINES KANPUR KNPR UP 208002 INDIA WIRELINE KANPUR

5123918860 - 61

Values

Reliance Life Insurance Company Limited has some core values which are listed as follows

1) Result Oriented2) Performance Driven3) Customer Focused4) Learning and Development Oriented5) Employee Centric6) Informal and Fun

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Management

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998

Gautam is a qualified Chartered Accountant

Satya Pal Talwar Independent Director

Satya Pal is an Independent Director of Reliance Life Insurance Company Limited He holds an experience of more than 35 years in operations and policy formulation

Through his distinguished service in the financial industry Satya Pal has served as the lsquoChairman and Managing Directorrsquo of renowned organisations such as Bank of Baroda Union Bank of India and Oriental Bank of Commerce His in-depth knowledge of the sector has seen him rise quickly into pivotal positions at advisory and board levels in Indian and as well Global organisations such as SEBI

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 3: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

CONTENTS

Preface-----------------------------------------------------

Acknowledgement----------------------------------------

Certificate--------------------------------------------------

Executive Summary--------------------------------------

Index--------------------------------------------------------

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Declaration-----------------------------------------------------

PREFACE

Life Insurance is the fastest growing sector in India since 2000 as Government allowed Private players and FDI up to 26 Life Insurance in India was nationalised by incorporating Life Insurance Corporation (LIC) in 1956 All private life insurance companies at that time were taken over by LIC

In 1993 the Government of Republic of India appointed RN Malhotra Committee to lay down a road map for privatisation of the life insurance sector

While the committee submitted its report in 1994 it took another six years before the enabling legislation was passed in the year 2000 legislation amending the Insurance Act of 1938 and legislating the Insurance Regulatory and Development Authority Act of 2000 The same year that the newly appointed insurance regulator - Insurance Regulatory and Development Authority IRDA -- started issuing licenses to private life insurers

Life Insurer in Public Sector1Life Insurance Corporation of India

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Life Insurers in Private Sector1 Reliance Life Insurance Company Limited

2Metlife India Life Insurance3ICICI Prudential Life Insurance4Bajaj Allianz Life5Max New York Life Insurance6Sahara Life Insurance7Tata AIG Life8HDFC Standard Life9Birla Sunlife10Kotak Life Insurance11Aviva Life Insurance12 SBI Life Insurance

The liberalization of the Indian insurance sector has been the subject of much heated debate for some years The policy makers where in the catch 22 situation wherein for one they wanted competition development and growth of this insurance sector which is extremely essential for channeling the investments in to the infrastructure sector At the other end the policy makers had the fears that the insurance premium which are substantial would seep out of the country and wanted to have a cautious approach of opening for foreign participation in the sector

ACKNOWLEDGEMENT

I would like to thank my project guide Mr AMIT KUMAR TRIPATHI Territory Manager of RELIANCE Life Insurance Kanpur Alwar for guiding me through my summer internship and research project His encouragement time and effort aregreatly appreciated

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

I would like to thanks My Faculity Guide Dr PAVNESH for supporting me during this project and providing me an opportunity to learn outside the class room It was a truly wonderful Experience Facuilty I would like to dedicate this project to my parents Without their help and constant support this project would not have been possibleLastly I would like to thank all the respondents who offeredtheir opinions and suggestions through the survey that was conducted by me in AlwarOnce again my Gratitude to the RELIANCE Lifeinsurance For thei kind co-operation

CERTIFICATE FROM THE ORGANIZATION

This is to certify that Mr JITENDRA PANDEY has undergone Summer Training at RELIANCE Life Insurance Co Ltd From 07th June 2010 to 17th July 2010 During this Period He did Research amp Survey of ldquoBrand Image amp Comparative Analysis of Reliance Life Insurancerdquo at Kanpur During the Training we found him Sincere amp Punctual towards all assignments We wish him all the Successes in future endeavour

Authorised Signatory

( AMIT KUMAR TRIPATHI )Territory Manager

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Executive Summary

Anil Dhirubhai Ambani Group (ADAG) announces the acquisition of 100 percent shareholding in AMP Sanmar Life Insurance Company Limited Reliance Life Insurance Company Limited is officially launched on February 1 2006 This was after obtaining the required regulatiry approvals from the Registrar of Companies and the Insurance Regulatory and Development Authority Reliance Life Insurance is the part of the Reliance Capital

Reliance Life Insurance has plenty of plans on the anvil It has also 118branches with strong presence in South and a bouquet of products cateringsavings protection and investment need of individuals and corporate Thehead-office of it is at Chennai

The company has already added 600 employees in addition to the 1000 plusstaff of the erstwhile AMP Sanmar Life Insurance Company Limited Reliance Life Insurance aims to be the consumerrsquos preferred life insurer by understanding and meeting his needs

In todayrsquos corporate and competitive world I find that insurance sector has the maximum growth and potential as compared to the other sectors Insurance has the maximum growth rate of 70-80 while as FMCG sector has maximum 12-15 of growth rate This growth potential attracts me to enter in this sector and RELIANCE LIFE INSURANCE has given me the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

opportunity to work and get experience in highly competitive and enhancing sector

Think Bigger Think Better

CONTENTS

Introduction of the Insurance Industry Life Insurance General Insurance Various types of Life Insurance Policies

Meaning of Insurance Importance of Insurance Difference between Insurance and Assurance Principles of Insurance History of Insurance Time line in Insurance history Meaning of Life Insurance History of Life Insurance Key features of Life Insurance Benefits of Life Insurance Role of Life Insurance in the growth of economy

Introduction of the Company

About Reliance Life Insurance History Journey so far

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Mission Future Plans Head ndash Office Company Profile Branches Company Profile MetLife Inc Values Management Insurance PlansProducts

Research Methodology Objective Scope of study

Significance To The Industry Significance For The Researcher

Sampling Methodology Questionnaire Limitations

Survey Graph Analysis amp Data Interpretation

Findings amp recommendations Findings amp Recommendations Growth Potential Conclusion

Bibliography Annexure

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

THE HISTORY OF INDIAN INSURANCE INDUSTRY

The story of insurance is probably as old as the story of mankind The same instinct that prompts modern businessmen today to secure themselves against loss and disaster existed in primitive men also They too sought to avert the evil consequences of fire and flood and loss of life and were willing to make some sort of sacrifice in order to achieve security Though the concept of insurance is largely a development of the recent past particularly after the industrial era ndashpast few centuries ndash yet its beginnings date back almost 6000 years

Life Insurance

In 1818 the British established the first insurance company in India in Calcutta the Oriental Life Insurance Company First attempts at regulation of the industry were made with the introduction of the Indian Life Assurance Companies Act in 1912 A number of amendments to this Act were made until the Insurance Act was drawn up in 1938 Noteworthy features in the Act were the power given to the Government to collect statistical information about the insured and the high level of protection the Act gave to the public through regulation and control When the Act was changed in 1950 this meant far reaching changes in the industry The extra requirements included a statutory requirement of a certain level of equity capital a ceiling on share holdings in such companies to prevent dominant control (to protect the public from any adversarial policies from one single party) stricter

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

control on investments and generally much tighter control In 1956 the market contained 154 Indian and 16 foreign life insurance companies Business was heavily concentrated in urban areas and targeted the higher echelons of society ldquoUnethical practices adopted by some of the players against the interests of the consumersrdquo then led the Indian government to nationalize the industry In September 1956 nationalization was completed merging all these companies into the so-called Life Insurance Corporation (LIC) It was felt that ldquonationalization has lent the industry fairness solidity growth and reachrdquo

General Insurance

The General insurance business in India started with the establishment of Triton Insurance Company Limited in 1850 at Calcutta In 1907 the first company The Mercantile Insurance Ltd was set up to transact all classes of general Insurance business General Insurance Council a wing of the Insurance Association of India in 1957 framed a code of conduct for ensuring fair conduct and sound business practices In 1968 the Insurance Act was amended to regulate investments and to set minimum solvency margins In the same year the Tariff Advisory Committee was also set up In 1972 The General

Insurance Business (Nationalization) Act was passed to nationalize the general Insurance Business in India with effect from 1st January 1973 For these 107 Insurers was amalgamated and grouped into four companyrsquos viz the National Insurance Company Ltd the New India Assurance Company Ltd the Oriental Insurance Company Ltd and the United India Insurance Company Ltd General Insurance Corporation of India was incorporated as a company

Various types of Life Insurance Policies

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Various types of life insurance policies- Endowment policies This type of policy covers risk for a specified period and

at the end of the maturity sum assured is paid back to policyholder with the bonuses during the term of the policy

Money back policies This type of policy is for periodic payments of partial survival benefits during the term of the policy as long as the policy holder is alive

Group insurance This type of insurance offers life insurance protection under group policies to various groups such as employers-employees professionals co-operatives etc it also provides insurance coverage for people in certain approved occupations at the lowest possible premium cost

Term life insurance policies This type of insurance covers risk only during the selected term period If the policy holder survives the term risk cover comes to an end These types of policies are for those people who are unable to pay larger premium required for endowment and whole life policies No surrender loan or paid up values are in such policies

1Whole life insurance policies This type of policy runs as long as the policyholder is alive and is covered for the entire life of the policyholderIn this policy the insured amount and the bonus is payable only to nominee on the death of policy holder2Joint life insurance policies These policies are similar to endowment policies in maturity benefits and risk cover but joint life policies cover two lives simultaneously such as married couples Sum assured is payable on the first death and again on the death of survival during the term of the policy3Pension plan a pension plan or annuity is an investment over a certain number of years but does not provide any life insurance cover It offers a guaranteed income either for a life or certain period

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Unit linked insurance plan ULIP is a kind of insurance plan which provides life cover as well as return on premium paid over a certainperiod of time The investment is denoted as units and represented by theva lue called as net asset value (NAV)

Meaning of Insurance

Insurance may be described as a social device to reduce or eliminate risk of loss to life and property Insurance is a collective bearing of risk Insurance is a financial device to spread the risks and losses of few people among a large number of people as people prefer small fixed liability instead of big uncertain and changing liability

Reliance Life Insurance has plenty of plans on the anvil It has also 118 branches with strong presence in South and a bouquet of products catering savings protection and investment need of individuals and corporate

Insurance is a policy from a large financial institution that offers a person company or other entity reimbursement or financial protection against possible future losses or damages

Insurance may be described as a social device to reduce or eliminate risk ofloss to life and property Insurance is a collective bearing of risk Insurance is a financial device to spread the risks and losses of few people among a large number of people as people prefer small fixed liability instead of big uncertain and changing liability Insurance can be defined as a ldquolegal contract between two parties whereby one party called insurer undertakes to pay a fixed amount of

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

money on the happening of a particular event which may be certain or uncertainrdquo Theother party called insured pays in exchange a fixed sum known as premium Insurance is desired to safeguard oneself and onersquos family against possible losses on account of risks and perils It provides financial compensation for the losses suffered due to the happening of any unforeseen events

The meaning of insurance is important to understand for anybody that is considering buying an insurance policy or simply understanding the basics of finance Insurance is a hedging instrument used as a precautionary measure against future contingent losses This instrument is used for managing the possible risks of the future

Insurance is bought in order to hedge the possible risks of the future which may or may not take place This is a mode of financially insuring that if such a incident happens then the loss does not affect the present well-being of the person or the property insured Thus through insurance a person buys security and protection

A simple example will make the meaning of insurance easy to understand A biker is always subjected to the risk of head injury But it is not certain that the accident causing him the head injury would definitely occur Still people riding bikes cover their heads with helmets This helmet in such cases acts as insurance by protecting himher from any possible danger The price paid was the possible inconvenience or act of wearing the helmet this ie equivalent to the insurance premiums paid

Though loss of life or injuries incurred cannot be measured in financial terms insurance attempts to quantify such losses financially Insurance can be defined as the process of reimbursing or protecting a person from contingent risk of losses through financial means in return for relatively small regular payments to the insuring body or insurance company

Insurance can range from life to medical to general (residentialcommercial property natural incidents burglary etc)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Life_Insurance It insures the life of the person buying the Life Insurance Certificate Once a Life Insurance is sold by a company then the company remains legally entitled to make payment to the beneficiary after the death of the policy holder

Medical Insurance This is also known as mediclaim Here the policy holder is entitled to receive the amount spent for his health purposes from the insurance company

General Insurance This insurance type involves insuring the risks associated with the general life such as automobiles business related natural incidents commercial and residential properties etc

Importance of Insurance

One of my good friend had a small argument with me that she would not invest in Term Plan of Insurance because she will not get any ldquoreturnsrdquo out of it I believe investing in a term plan looked a very unprofitable thing to her as she never gets back the money she paid as ldquopremiumsrdquo if she survives

Endowment plans looked nice to her because they provide money if you are dead and even if you survive You get back money as the prize for not dying

With respect to Term insurance she understood the fact that her family will get the money from insurance company in case of her death but she was concentrating on the fact that she would not get back anything if she survives What is the return in that case Nothing and looked like some one is fooling

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

you with a product called ldquoTerm Insurancerdquo where you are ldquoinvestingrdquo premiums to get nothing at the end

Let me now tell why this happens and some give you some insight on this matter

I have already talked earlier in my last post ldquoLife Insurance and how to go about itrdquo about Term Insurance Let me now take more deep dive into it and talk about the reasoning part

I will first talk about fundamentals of Insurance and then talk about Endowment Policies and why are they popular and what people donrsquot realise about them and how Term insurance is the right thing for most of the people

Insurance constitutes one of the major segments of the financial market Insurance services play predominant role in the process of financial intermediary Today insurance industry is one of the most growing sectors in India There is lot of potential in the Indian Insurance IndustryThere are many issues which require study The scope of the study of insurance industry of India would be very great as there are ongoing developments in the industry after the opening of the sector The major issue right now is the hike in FDI (Foreign Direct Investment) limit from 26 to 49 in the insurance sector Government may in near future allow 49 FDI in Insurance This would lead to more capital inflowby foreign partnersAnother major issue is the effects on LIC after the entry of private players in the market Though market share of LIC has been affected it has improved in terms of efficiency There are number of other hot topics like penetration of Health Insurance Rural marketing of insurance new distribution channels new product ranges insurance brokersrsquo regulation incentive scheme of developmentofficers of LIC etc So it offers lot of scope for studying the insurance industry Right now the insurance industry has great opportunities in a country like India or China which huge population Also the penetration of insurance in

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

India is very low in both life and non-life segment so there is lot potential to be tapped Before starting the discussion on insurance industry and related issues we have to start with the basics of insurance So first we understand what is insurance How the word lsquoinsurancersquo is different from the word lsquoassurancersquo etc What happens in a average familyThere is someone who earns and his family comprises of wife kids parents if not all there is a subset of these family members The head of the family earns and his family lives happily All the expenses are met from the earnings of this main member most of the time the husband Now consider this person dies in an accident or for that matter because of any event What happens What happens to his family members other than the psychological trauma If they donrsquot have money to take care for them selves either some one from family have to take up the job and start working which may not be possible for them or They have to decrease their standard of life to maintain the expenses They are now totally unsecured from futurersquos point of view In short they are totally messed up which should not have happened I gave this detailed explanation for the circumstances because i wanted you to understand how bad can happen and proper measures must be taken care for this

Difference between Insurance and Assurance

Assurance is older in history and it was used to describe all types of insurances From 1826 the term assurance came to be used only for the risks covered by life insurance and the term insurance was exclusively used to denote the risks covered by marine fire etc The word assurance indicated certainty In life insurance there is an Assurance from the insurance company to make payment under the policy either on the maturity or at earlier death On the other hand the word Insurance was used to denote indemnity type of insurances where the Insurance company was liable to pay only in case of the loss damage theproperty The Insured event was bound to happen sooner or later under assurance but the event insured against may or may not happen under insurance

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

The principle of ldquoindemnityrdquo applies to ldquoinsurance contractsrdquo(non-life) only The scope of the word insurance is wider

Principles of Insurance

FUNDAMENTAL PRINCIPLES OF INSURANCE

Some useful terms in Insurance

INDEMNITY

A contract of insurance contained in a fire marine burglary or any other policy (excepting life assurance and personal accident and sickness insurance) is a contract of indemnity This means that the insured in case of loss against which the policy has been issued shall be paid the actual amount of loss not exceeding the amount of the policy ie he shall be fully indemnified The object of every contract of insurance is to place the insured in the same financial position as nearly as possible after the loss as if he loss had not taken place at all It would be against public policy to allow an insured to make a profit out of his loss or damage

UTMOST GOOD FAITH

Since insurance shifts risk from one party to another it is essential that there must be utmost good faith and mutual confidence between the insured and the insurer In a contract of insurance the insured knows more about the subject matter of the contract than the insurer Consequently he is duty bound to disclose accurately all material facts and nothing should be withheld or concealed Any fact is material which goes to the root of the contract of insurance and has a bearing on the risk involved It is only when the insurer knows the whole truth that he is in a position to judge (a) whether he should accept the risk and (b) what premium he should charge

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

If that were so the insured might be tempted to bring about the event insured against in order to get money

middot Insurable Interest - A contract of insurance effected without insurable interest is void It means that the insured must have an actual pecuniary interest and not a mere anxiety or sentimental interest in the subject matter of the insurance The insured must be so situated with regard to the thing insured that he would have benefit by its existence and loss from its destruction The owner of a ship run a risk of losing his ship the charterer of the ship runs a risk of losing his freight and the owner of the cargo incurs the risk of losing his goods and profit So all these persons have something at stake and all of them have insurable interest It is the existence of insurable interest in a contract of insurance which distinguishes it from a mere watering agreement

middot Causa Proxima - The rule of causa proxima means that the cause of the loss must be proximate or immediate and not remote If the proximate cause of the loss is a peril insured against the insured can recover When a loss has been brought about by two or more causes the question arises as to which is the causa proxima although the result could not have happened without the remote cause But if the loss is brought about by any cause attributable to the misconduct of the insured the insurer is not liable

middot Risk - In a contract of insurance the insurer undertakes to protect the insured from a specified loss and the insurer receive a premium for running the risk of such loss Thus risk must attach to a policy

middot Mitigation of Loss - In the event of some mishap to the insured property the insured must take all necessary steps to mitigate or minimize the loss just as any prudent person would do in those circumstances If he does not do so the insurer can avoid the payment of loss attributable to his negligence But it must be remembered that though the insured is bound to do his best for his insurer he is not bound to do so at the risk of his life

middot Subrogation - The doctrine of subrogation is a corollary to the principle of indemnity and applies only to fire and marine insurance According to it when an insured has received full indemnity in respect of his loss all rights and remedies

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

which he has against third person will pass on to the insurer and will be exercised for his benefit until he (the insurer) recoups the amount he has paid under the policy It must be clarified here that the insurers right of subrogation arises only when he has paid for the loss for which he is liable under the policy and this right extend only to the rights and remedies available to the insured in respect of the thing to which the contract of insurance relates

middot Contribution - Where there are two or more insurance on one risk the principle of contribution comes into play The aim of contribution is to distribute the actual amount of loss among the different insurers who are liable for the same risk under different policies in respect of the same subject matter Any one insurer may pay to the insured the full amount of the loss covered by the policy and then become entitled to contribution from his co-insurers in proportion to the amount which each has undertaken to pay in case of loss of the same subject-matter

In other words the right of contribution arises when (I) there are different policies which relate to the same subject-matter (ii) the policies cover the same peril which caused the loss and (iii) all the policies are in force at the time of the loss and (iv) one of the insurers has paid to the insured more than his share of the loss

History of Insurance

The concept of insurance is believed to have emerged almost 4500 years ago in the ancient land of Babylonia where traders used to bear risk of the carvan by giving loans which were later repaid with interest when the goods arrived safelyThe concept of insurance as we know today took shape in 1688 at a place called Lloydrsquos Coffee House in London where risk bearers used to meet to transact business This coffee house became so popular that Lloydrsquos becamethe one of the first modern insurance companies by the end of the eighteenth century Marine insurance companies came into existence by the end of the eighteenth century These companies were empowered to write fire and life insurance as well as marine The Great Fire of London in 1966 caused huge

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

loss of property and life With a view to providing fire insurance facilities Dr Nicholas Barbon set up in 1967 the first fire insurance company known as the Fire officeThe early history of insurance in India can be traced back to the Vedas The Sanskrit term lsquoYogakshemarsquo (meaning well being) the name of Life Insurance Corporation of Indiarsquos corporate headquarters is found in the Rig Veda The Aryans practiced some form of lsquocommunity insurancersquo around 1000 BCLife insurance in its modern form came to India from England in 1818 The Oriental Life Insurance Company was the first insurance company to be set up in India to help the widows of European community The insurance companies which came into existence between 1818 and 1869 treated Indian lives as subnormal and charged an extra premium of 15 to 20 percent The first Indian insurance company the Bombay Mutual Life Assurance Society came into existence in 1870 to cover Indian lives at normal ratesThe Insurance Act 1938 the first comprehensive legislation governing both life and non-life branches of insurance were enacted to provide strict state control over insurance business This amended insurance Act looked into investments expenditure and management of these companies By the mid- 1950s there were 154 Indian insurers 16 foreign insurers and75 provident societies carrying on life insurance business in India Insurance business flourished and so did scams irregularities and dubious investment practices by scores of companies As a result the government decided tonationalize the life assurance business in India The Life Insurance Corporation of India (LIC) was set up in 1956 The nationalization of life insurance was followed by general insurance in 1972

Time line in Insurance history

1818 British introduced the life insurance to India with the establishment of the Oriental Life Insurance Company in Calcutta

1850 Non life insurance started with Triton Insurance

Company

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1870 Bombay Mutual Life Assurance Society is the first India owned life insurer

1912 The Indian Life Assurance Company Act enacted to regulate the life insurance business

1938 The Insurance Act was enacted 1956 Nationalization took place Government took over 245 Indian and

foreign insurers and provident societies 1972 Non-life business nationalized General Insurance Corporation (GIC)

came into being 1993 Malhotra committee was constituted under the chairmanship of

former RBI chief R N Malhotra todraw a blue print for insurance sector reforms

1994 Malhotra committee recommended reentry of private players 1997 IRDA (Insurance Regulatory and Development Authority) was set up

as a regulator of the insurance market in India 2000 IRDA started giving license to private insurers ICICI Prudential HDFC

were first private players to sell insurance Policies 2001 Royal Sundaram was the first non-life private player to sell an

insurance policy 2002 Bank allowed to sell insurance plans as TPAs enter the scene insurers

start setting non-life claims in the cashless mode

Meaning of Life InsuranceIt insures the life of the person buying the Life Insurance Certificate Once a Life Insurance is sold by a company then the company remains legally entitled to make payment to the beneficiary after the death of the policy holder

There are three parties in a life insurance transaction the insurer the insured and the owner of the policy (policyholder) although the owner and 16 the insured are often the same person Another important person involved in a life insurance policy is the beneficiary The beneficiary is the person

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

or persons who will receive the policy proceeds upon the death of the insuredLife insurance may be divided into two basic classes ndash term and permanent

bull Term life insurance provides for life insurance coverage for aspecified term of years for a specified premium The policy does not accumulate cash value

bull Permanent life insurance is life insurance that remains in force until the policy matures unless the owner fails to pay the premium when due

bull Whole life insurance provides for a level premium and a cash value table included in the policy guaranteed by the company The primary advantages of whole life are guaranteed death benefits guaranteed cash values fixed and known annual premiums and mortality and expense charges will not reduce the cash value shown in the policy

bull Universal life insurance (UL) is a relatively new insurance product intended to provide permanent insurance coverage with greater flexibility in premium payment and the potential for a higher internal rate of return A universal life policy includes a cash account Premiums increase the cash account If you want insurance protection only and not a savings and investment product buy a term life insurance policy

If you want to buy a whole life universal life or other cash value policyplan to hold it for at least 15 years Canceling these policies after only a few years can more than double your

life insurance costs Check the National Association of Insurance Commissioners website (wwwnaicorgcis) or your local library for information on the financial soundness of insurance companies

History of Life Insurance

Risk protection has been a primary goal of humans and institutions throughout history Protecting against risk is what insurance is all about Over 5000 years ago in China insurance was seen as a preventative measure against piracy on the sea

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Piracy in fact was so prevalent that as a way of spreading the risk a number of ships would carry a portion of another ships cargo so that if one ship was captured the entire shipmentwould not be lostIn another part of the world nearly 4500 years ago in the ancient land of Babylonia traders used to bear risk of the caravan trade by giving loans that had to be later repaid with interest when the goods arrived safely In 2100BC the Code of Hammurabi granted legal status to the practice It formalized concepts of ldquobottomryrdquo referring to vessel bottoms and ldquorespondentiardquo referring to cargo These provided the underpinning for marine insurance contracts Such contracts contained three elements a loan on the vessel cargo or freight an interest rate and a surcharge to cover thepossibility of loss In effect ship owners were the insured and lenders were the under writers Life insurance came about a later in ancient Rome where burial clubs were formed to cover the funeral expenses of its members as well as help survivors monetarily With Romes fall around 450 AD most of theconcepts of insurance were abandoned but aspects of it did continue through the Middle Ages particularly with merchant and artisan guilds These provided forms of member insurance covering risks like fire flood theft disability death and even imprisonment During the feudal period early forms of insurance ebbed with the declineo f travel and long-distance trade But during the 14th to 16th centuries transportation commerce and insurance would again reemerge Insurance in India can be traced back to the Vedas For instance Yogakshema the name of Life Insurance Corporation of Indias corporate headquarters is derived from the Rig Veda The term suggests that a form of community insurance was prevalent around 1000 BC and practiced by the AryansAnd similar to ancient Rome burial societies were formed in the Buddhist period to help families build houses and to protect widows and children1048766 Modern InsuranceIllegal almost everywhere else in Europe life insurance in England was vigorously promoted in the three decades following the Glorious Revolution of 1688 The type of insurance we see today owes its roots to 17th centuryEngland Lloyds of London or as they were known then Lloyds Coffee House was the location where merchants ship owners and underwriters met to discuss and transact business deals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

While serving as a means of risk-avoidance life insurance also appealed strongly to the gambling instincts of Englands burgeoning middle class Gambling was so rampant in fact that when newspapers published names of prominent people who were seriously ill bets were placed at Lloydrsquos ontheir anticipated dates of death Reacting against such practices 79 merchant underwriters broke away in 1769 and two years later formed a ldquoNew Lloydrsquos Coffee Houserdquo that became known as the ldquoreal Lloydrsquosrdquo Making wagers onpeoples deaths ceased in 1774 when parliament forbade the practice1048766 Insurance moves to AmericaThe US insurance industry was built on the British model The year 1735 saw the birth of the first insurance company in the American colonies in Charleston SC The Presbyterian Synod of Philadelphia in 1759 sponsored the first life insurance corporation in America for the benefit of ministers and their dependents And the first life insurance policy for the generalpublic in the United States was issued in Philadelphia on May 22 1761 But it wasnt until 80 years later (after 1840) that life insurance really took off in a big way The key to its success was reducing the opposition from religious groupsIn 1835 the infamous New York fire drew peoples attention to the need to provide for sudden and large losses Two years later Massachusetts became the first state to require companies by law to maintain such reserves The great Chicago fire of 1871 further emphasized how fires can cause hugelosses in densely populated modern cities The practice of reinsurance wherein the risks are spread among several companies was devised specifically for such situationsWith the creation of the automobile public liability insurance which first made its appearance in the 1880s gained importance and acceptance More advancement was made to insurance during the process of industrialization In 1897 the British government passed the Workmens Compensation Act which made it mandatory for a company to insure itsemployees against industrial accidents During the 19th century many societies were founded to insure the life andhealth of their members while fraternal orders provided low-cost membersonly insurance Even today such fraternal orders continue to provide insurance coverage to members as do most labor organizations Many employers sponsor group insurance policies for their employees providing

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

not just life insurance but sickness and accident benefits and old-age pensions Employees contribute a certain percentage of the premium for these policies1048766 Final ThoughtsEven though the American insurance industry was greatly influenced by Britain the US market developed somewhat differently from that of the United Kingdom Contributing to that was Americas size land diversity and the overwhelming desire to be independent As America moved from acolonial outpost to an independent force from a farming country to an industrial nation the insurance business developed from a small number of companies to a large industry Insurance became more sophisticated offering new types of coverage and diversified services for an increasingly complex country

Key features of Life Insurance

1) Nomination -When one makes a nomination as the policyholder you continue to be the owner of the policy and the nominee does not have any right under the policy so long as you are alive The nominee has only the right to receive the policy monies in case of your death within the term of the policy

2) Assignment -If your intention is that your policy monies should go only to a particular person you need to assign the policy in favor of that person3) Death Benefit -The primary feature of a life insurance policy is the death benefit it providesPermanent policies provide a death benefit that is guaranteed for the life of the insured provided the premiums have been paid and the policy has notbeen surrendered4) Cash Value -The cash value of a permanent life insurance policy is accumulated throughout the life of the policy It equals the amount a policy owner would receive after any applicable surrender charges if the policy were surrendered before the insureds death5) Dividends -Many life insurance companies issue life insurance policies that entitle the policy owner to share in the companys divisible surplus6) Paid-Up Additions -Dividends paid to a policy owner of a participating policy can be used in numerous ways one of which is toward the purchase of additional coverage

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

called paid-up additions7) Policy Loans -Some life insurance policies allow a policy owner to apply for a loan against the value of their policy Either a fixed or variable rate of interest is chargedThis feature allows the policy owner an easily accessible loan in times of need or opportunity8) Conversion from Term to Permanent -When in need of temporary protection individuals often purchase term life insurance If one owns a term policy sometimes a provision is available that will allow her to convert her policy to a permanent one without providing additional proof of insurability9) Disability Waiver of Premium-Waiver of Premium is an option or benefit that can be attached to a life insurance policy at an additional cost It guarantees that coverage will stay inforce and continue to grow

Benefits of Life Insurance 1) Risk cover -Life Insurance contracts allow an individual to have a risk cover against any unfortunate event of the future2) Tax Deduction -Under section 80C of the Income Tax Act of 1961 one can get tax deductionon premiums up to one lakh rupees Life Insurance policies thus decrease the total taxable income of an individual3) Loans -An individual can easily access loans from different financial institutions by pledging his insurance policies4) Retirement Planning -What had provided protection against the financial consequences of premature death may now be used to help them enjoy their retirement years Moreover the cash value can be used as an additional income in the old age5) Educational Needs -Similar to retirement planning the cash values that flow from ones life insurance schemes can be utilized for educational needs of the insurer or his children

Role of Life Insurance in the growth of economy The Life Insurance Industry has an enviable track record among public sector units It has a Consistent profit and dividend paying record

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

accompanied by a steady growth in its financial resources Through investments in the Government sector and socially- oriented sectors the Industry has contributed immensely to the nations development The industry is recognized as one of the largest financial Institutions in the country The ventures initiated by the industry in the areas of Mutual Fund Housing Finance has done exceedingly well in recent years To protect the countrys foreign exchange reserves the reinsurance arrangement are so Organized that maximum retention is made possible within the country while at the same time protecting interests of the policy holders

Insurance Concept And History

The insurance plan was developed for modern day laws and as a means of providing individuals and businesses with protection against risks Prior to insurance being offered as a service and product when people ran into problems the community would come together to make repairs For instance before insurance was formally offered if a neighborrsquos home were to burn down other neighbors family members and friends would gather all the necessary materials and tools and together rebuild the home However as population grew this small community in most parts of the world changesInterestingly the insurance plan that we know of today was actually based on ancient traditions of the Babylonian and Chinese traders Historians tell us that during the second and third millennia BC merchants in China would have to travel over horrific rapids of the rivers as a means of distributing the things they made To accomplish this the wares were moved using several vessels because it was common for one to capsize

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Introduction of the Company

RELIANCE Life Insurance Limited

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

After many years of debate the government has decided to increase the foreign direct investment (FDI) limit in insurance firms from 26 percent to 49 percent The government will now introduce a bill in Parliament to effect this change The government however conceded that the bill might not be passed by the current Parliament for want of_time

Dhirubhai embarked on his first business venture he had a seed capital of barely US$ 300 (around Rs 14000) Over the next three and a half decades he converted this fledgling enterprise into a Rs 60000 crore colossusmdashan achievement which earned Reliance a place on the global Fortune 500 list the first ever Indian private company to do so Dhirubhai is widely regarded as the father of Indiarsquos capital markets In 1977 when Reliance Textile Industries Limited first went public the Indian stock market was a place patronised by a small club of elite investors which dabbled in a handful of stocks Dhirubhai managed to convince a large number of first-time retail investors to participate in the unfolding Reliance story and put their hard-earned money in the Reliance Textile IPO promising them in exchange for their trust substantial return on their investments It was to be the start of one of great stories of mutual respect and reciprocal gain in the Indian markets

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Under Dhirubhairsquos extraordinary vision and leadership Reliance scripted one of the greatest growth stories in corporate history anywhere in the world and went on to become Indiarsquos largest private sector enterprise Through out this amazing journey Dhirubhai always kept the interests of the ordinary shareholder uppermost in mind in the process making millionaires out of many of the initial investors in the Reliance stock and creating one of the worldrsquos largest shareholder families

About Reliance Life Insurance

Reliance Life Insurance offers you products that fulfill your savings and protection needs Our aim is to emerge as a transnational Life Insurer of global scale and standard

Reliance Life Insurance is an associate company of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indiarsquos leading private sector financial services companies and ranks among the top 3 private sector financial services and banking companies in terms of net worth Reliance Capital has interests in asset management and mutual funds stock broking life and general insurance proprietary investments private equity and other activities in financial services

Reliance - Anil Dhirubhai Ambani Group also has presence in Communications Energy Natural Resources Media Entertainment Healthcare and Infrastructure

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited

INSIDERS ON BOARD OF DIRECTORS

Name (Connections)

Relationships Title Age

R Nandagopal 12 RelationshipsChief Executive Officer and Director

50

Malay Ghosh 12 Relationships President and Director --

Saumen Ghosh 12 RelationshipsNon Executive Director and Group President of Reliance Capital Limited

--

S Krishnan 12 Relationships

Chief Risk Officer and Director

--

R Rangarajan 12 Relationships

Chief Investment Officer and Director

--

C Mohan 12 Relationships

Chief Technology Officer and Director

--

Saroj Panigrahi 12 Relationships

Head of Legal amp Compliance Company Secretary and Director

--

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Title Age

Maneesha Thakur

12 RelationshipsChief Human Resources Officer and Director

--

Other Board Members on Board of Directors

Name (Connections)

Relationships Primary Company Age

Gautam Doshi

61 Relationships

Reliance - Anil Dhirubhai Ambani Group

57

Rajesh Bahl 12 Relationships

University of Delhi --

Pournima Gupte

12 Relationships

Reliance Life Insurance Company Limited

--

S Talwar BA LLB CAIIB

77 Relationships

Housing Development and Infrastructure Limited

70

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Primary Company Age

Rajendra Chitale

63 Relationships

Ishaan Real Estate Plc

Company Profile

Reliance Life Insurance Company Limited provides life insurance products to individuals and corporates in India It offers solutions for individuals such as protection term credit guardian endowment wealth creation with health coverage cash flow savings and investment unit linked investment and insurance automatic investment market return retirement and child plans The company also provides solutions for groups which include employersrsquo liability group superannuation group gratuity group leave encashment employee protection group credit shield group term assurance and employee voluntary benefit plans It offers its products through agents The company was incorporated in 2001 and is based in Mumbai India As of October 22 2005 Reliance Life Insurance Company Limited operates as a subsidiary of Reliance Capital Ltd

Key Executives Mr R Nandagopal

Chief Executive Officer and Director

Age 50

Mr Malay Ghosh

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

President and Director

Mr Sunil Agrawal

Chief Financial Officer

Mr Saumen Ghosh

Non Executive Director and Group President of Reliance Capital Limited

Mr S V Sunder Krishnan Chief Risk Officer and Director

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indias leading private sector financial services companies which ranks among the top 3 private sector financial services and banking companies Reliance Life Insurance is not only one of Indias fastest growing life insurance companies but also counts among the top 4 private sector insurers In just 2 years the Company has crossed the markof_17Million_policies

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP) Given below is the list of the policies provided by Reliance Life Insurance Company

Protection Plans

Reliance Term Plan Reliance Simple Term Plan Reliance Special Term Plan Reliance Credit Guardian Plan Reliance Special Credit Guardian Plan Reliance Endowment Plan

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Special Endowment Plan Reliance Connect 2 Life Reliance Whole Life Plan Reliance Wealth + Health Plan Reliance Cash Flow Plan

Child Plans

Reliance Super Invest Assure Plan Reliance Child Plan Reliance Secure Child Plan Reliance Wealth + Health Plan

Savings amp Investment Plans

Reliance Savings Linked Insurance Plan Reliance Super Invest Assure Plus Plan Reliance Super Invest Assure Plan Total Investment Plan I - Insurance Reliance TIPS -Series I- Insurance Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan Reliance Cash Flow Plan Reliance Super Market Return Plan Reliance Endowment Plan Reliance Special Endowment Plan Reliance Whole Life Plan Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Connect 2 Life Plan Reliance Imaan Investment Plan

Retirement Plans

Total Investment Plan II - Pension

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan

Group Plans

Employers Liability Solutions Employee Protection Solutions Employee Voluntary Benefits

History

Yr 2001-2002 ( From 1st Jan 2001 to Dec 2002)

Insurance Industry in this year so far has 5new entrants namely

Life Insurers

SNo

RegistrationNumber

Date of Reg

Name of the Company

1 121 03012002

Reliance Life Insurance Company Limite d

Reliance Capital Limited announced the launch of its life insurance business on February 1 2006 This was after obtaining the required regulatory approvals from

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

the Registrar Of Companies and the Insurance Regulatory and Development Authority It was in August 2005 that the ball was set rolling when Reliance Capital Limited the financial arm of Reliance ndash Anil Dhirubhai Ambani Group (ADAG) ndash announced the requisition of 100 shareholding in AMP Sanmar Life Insurance Company Limited and the formal transfer of shares took place in October 2005 The company will issue all policy contracts under the Reliance Life Insurance Company limited name All the existing policy contracts also stand transferred to the Reliance Life Insurance entity with all the original contractual terms and commitments intact

Journey so far

Most organizations focus their energies on growth during early stages of the business-building exercise Over a period of time when the business reaches a critical mass the tiny leakages start looking fatal The overall extent of such inefficiencies and lack of control results in major erosion in the companys capital asset value as well as a leap in operational expenses If this phase coincides with an economic slump the companys leadership comes under the scanner Therefore right from the beginning we at Reliance Life Insurance built a mechanism to ensure an in-built IT governance track which remains invisible irrespective of the business dynamic nature

1048766 2005August Anil Dhirubhai Ambani Group (ADAG) announces theacquisition of 100 percent shareholding in AMP Sanmar Life InsuranceCo Ltd

1048766 2006January 17 Mr Nandgopal participates in a one-day conference on lsquoOptimising growth opportunities through Distribution Matrix lsquoEmerging Bancassurancersquo organized by the Asia Insurance Post at the Taj President MumbaiFebruary 1 Rliance Life Insurance officially launched

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

February 16 17 18 Strategy meet at the Reliance Management Institute Amongst those who participate are the CEO COO Functional Heads Regional Managers and Regional Sales ManagersFebruary 26 A Puja held at the Churchgate office situated in Express Building 4th Floor 14 lsquoErsquo Road MumbaiMarch 1 Churchgate office inaugurated by Mr AmitabhJhunjhunwala Mr Amitabh Chaturvedi and Mr NandgopalMarch 6 Shifting to the new premises at Churchgate commencesMarch 7 The new office at Chennai at the Trapezium First Floor 39 Nelson Manickam Road inaugurated by their CEO Mr Nandgopal Mr KV Srinivasan and Mr Sureshbabu also graced the occasion

Mission

The mission of Reliance Life Insurance Company Limited is to be the best in every sphere- business results customer care and employee focus The aim of the company is to Think Bigger and Think Better

Vision Mission amp Goal And Achievements

Vision

Empowering everyone live their dreams

Mission

Create unmatched value for everyone through dependable effective transparent and profitable life insurance and pension plans

Our Goal

Reliance Life Insurance would strive hard to achieve the 3 goals mentioned below

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Emerge as transnational Life Insurer of global scale and standard Create best value for Customers Shareholders and all Stake holders Achieve impeccable reputation and credentials through best business

practices

Achievements

3rd largest private player in a span of just 4 years moved from 11th position to 3rd

Amongst the fastest growing Companies for 4 years in a row

Continuous increase in market share over 4 years from 19 in 2005-06 to 1026 in 2009 -10

RLIC has achieved a growth rate of 21 while the private industry has grown at 13

Fastest to reach the 5 million policy mark

Largest private insurer in terms of policy count in 2009-10

1145 branches 195000 Advisors and over 16000 employees

RLIC continues to be amongst the foremost Life Insurance companies in India to be certified ISO 90012000 for all the processes

Awarded the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Certificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

The Company has also won the DL Shah Quality Council of India Commendation Award in the services category in feb 2008 for its work on promoting self help channels for service

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Future Plans

Forty-four new branches to be opened across the country in the coming months and a pan India presence with 162 branches in the coming year

1048766 A state-of-the-art customer care centre will provide continuous responsive services to the caller and promptly address queries collate feedback and suggestions from the caller who may be both prospective and existing clientele and from channel partners in Chennai and Mumbai

1048766 It will be launching additional products aimed at providingunparalleled service to its valued clientele

Head ndash Office

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998 Gautam is a qualified Chartered Accountant

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited Regd Office H Block 1st Floor Dhirubhai Ambani Knowledge City Navi MumbaiMaharashtra-400710India Reliance Life Insurance Company Limited is licensed life insurance company registered with the Insurance Regulatory and Development Authority (Registration No 121) in accordance with the provisions of the Insurance Act 1938

Branches

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

Given few Branches with Exact Location of Lucknow amp Kanpur in Uttar_Pradesh-

Given below are the branches located in Lucknow

Location

Branch Type Address Phone No

Vikar Nagar

Branch

Office

FF PLOT NO 12 SECTOR 9VIKAR NAGAR KK PALACE ABOVE BANK OF MAHARSHTRA LUCKNOW Uttar Pradesh- 226006

0522321388305223213881

Sector Branc 2ND FLOOR ANURAG 0522302027405223213

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1 LDA Colony

h Office

PLAZA CP 51SECTOR -1 LDA COLONY AASHIYANA LUCKNOW Uttar Pradesh- 226012

884

LucknowBranc

h Office

Reliance House 118 TCV Behind Wave Multiplex Vibhuti Khand Gomti Nagar Lucknow-226010

05223020300

LucknowArea

Office

Rohit Building 1st Floor No1 Opp to Sahara ComplexShahnajaf Road HajaratganjLucknowUttar Pradesh-226001

0522302025505223020240

Given below are the branches located in Kanpur

LocationBranch Type

Address Phone No

Pandu Nagar

Branch Office

Asthana Towers 117H1283 Pandu Nagar Kanpur Uttar

0512-3918861

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Pradesh - 208005

Civil linesBranch Office

14-113 Kn Chambers Civil Lines Kanpur- 208001

0512-39180953918117

Lal Bunglow

Branch Office

GF GROUND FLOOR5 PARADEVANPUR LAL BUNGLOW KANPUR Uttar Pradesh-208007

0512-3200889

Shastri Nagar

Branch Office

GF NILGIRI COMPLEX 12230SHASTRI NAGAR KANPUR Uttar Pradesh-208005

0512-3299981

KanpurBranch Office

OFFICE NO 3 GROUND FLR KAN CHAMBERS CIV IL LINES KANPUR KNPR UP 208002 INDIA WIRELINE KANPUR

5123918860 - 61

Values

Reliance Life Insurance Company Limited has some core values which are listed as follows

1) Result Oriented2) Performance Driven3) Customer Focused4) Learning and Development Oriented5) Employee Centric6) Informal and Fun

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Management

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998

Gautam is a qualified Chartered Accountant

Satya Pal Talwar Independent Director

Satya Pal is an Independent Director of Reliance Life Insurance Company Limited He holds an experience of more than 35 years in operations and policy formulation

Through his distinguished service in the financial industry Satya Pal has served as the lsquoChairman and Managing Directorrsquo of renowned organisations such as Bank of Baroda Union Bank of India and Oriental Bank of Commerce His in-depth knowledge of the sector has seen him rise quickly into pivotal positions at advisory and board levels in Indian and as well Global organisations such as SEBI

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 4: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Declaration-----------------------------------------------------

PREFACE

Life Insurance is the fastest growing sector in India since 2000 as Government allowed Private players and FDI up to 26 Life Insurance in India was nationalised by incorporating Life Insurance Corporation (LIC) in 1956 All private life insurance companies at that time were taken over by LIC

In 1993 the Government of Republic of India appointed RN Malhotra Committee to lay down a road map for privatisation of the life insurance sector

While the committee submitted its report in 1994 it took another six years before the enabling legislation was passed in the year 2000 legislation amending the Insurance Act of 1938 and legislating the Insurance Regulatory and Development Authority Act of 2000 The same year that the newly appointed insurance regulator - Insurance Regulatory and Development Authority IRDA -- started issuing licenses to private life insurers

Life Insurer in Public Sector1Life Insurance Corporation of India

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Life Insurers in Private Sector1 Reliance Life Insurance Company Limited

2Metlife India Life Insurance3ICICI Prudential Life Insurance4Bajaj Allianz Life5Max New York Life Insurance6Sahara Life Insurance7Tata AIG Life8HDFC Standard Life9Birla Sunlife10Kotak Life Insurance11Aviva Life Insurance12 SBI Life Insurance

The liberalization of the Indian insurance sector has been the subject of much heated debate for some years The policy makers where in the catch 22 situation wherein for one they wanted competition development and growth of this insurance sector which is extremely essential for channeling the investments in to the infrastructure sector At the other end the policy makers had the fears that the insurance premium which are substantial would seep out of the country and wanted to have a cautious approach of opening for foreign participation in the sector

ACKNOWLEDGEMENT

I would like to thank my project guide Mr AMIT KUMAR TRIPATHI Territory Manager of RELIANCE Life Insurance Kanpur Alwar for guiding me through my summer internship and research project His encouragement time and effort aregreatly appreciated

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

I would like to thanks My Faculity Guide Dr PAVNESH for supporting me during this project and providing me an opportunity to learn outside the class room It was a truly wonderful Experience Facuilty I would like to dedicate this project to my parents Without their help and constant support this project would not have been possibleLastly I would like to thank all the respondents who offeredtheir opinions and suggestions through the survey that was conducted by me in AlwarOnce again my Gratitude to the RELIANCE Lifeinsurance For thei kind co-operation

CERTIFICATE FROM THE ORGANIZATION

This is to certify that Mr JITENDRA PANDEY has undergone Summer Training at RELIANCE Life Insurance Co Ltd From 07th June 2010 to 17th July 2010 During this Period He did Research amp Survey of ldquoBrand Image amp Comparative Analysis of Reliance Life Insurancerdquo at Kanpur During the Training we found him Sincere amp Punctual towards all assignments We wish him all the Successes in future endeavour

Authorised Signatory

( AMIT KUMAR TRIPATHI )Territory Manager

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Executive Summary

Anil Dhirubhai Ambani Group (ADAG) announces the acquisition of 100 percent shareholding in AMP Sanmar Life Insurance Company Limited Reliance Life Insurance Company Limited is officially launched on February 1 2006 This was after obtaining the required regulatiry approvals from the Registrar of Companies and the Insurance Regulatory and Development Authority Reliance Life Insurance is the part of the Reliance Capital

Reliance Life Insurance has plenty of plans on the anvil It has also 118branches with strong presence in South and a bouquet of products cateringsavings protection and investment need of individuals and corporate Thehead-office of it is at Chennai

The company has already added 600 employees in addition to the 1000 plusstaff of the erstwhile AMP Sanmar Life Insurance Company Limited Reliance Life Insurance aims to be the consumerrsquos preferred life insurer by understanding and meeting his needs

In todayrsquos corporate and competitive world I find that insurance sector has the maximum growth and potential as compared to the other sectors Insurance has the maximum growth rate of 70-80 while as FMCG sector has maximum 12-15 of growth rate This growth potential attracts me to enter in this sector and RELIANCE LIFE INSURANCE has given me the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

opportunity to work and get experience in highly competitive and enhancing sector

Think Bigger Think Better

CONTENTS

Introduction of the Insurance Industry Life Insurance General Insurance Various types of Life Insurance Policies

Meaning of Insurance Importance of Insurance Difference between Insurance and Assurance Principles of Insurance History of Insurance Time line in Insurance history Meaning of Life Insurance History of Life Insurance Key features of Life Insurance Benefits of Life Insurance Role of Life Insurance in the growth of economy

Introduction of the Company

About Reliance Life Insurance History Journey so far

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Mission Future Plans Head ndash Office Company Profile Branches Company Profile MetLife Inc Values Management Insurance PlansProducts

Research Methodology Objective Scope of study

Significance To The Industry Significance For The Researcher

Sampling Methodology Questionnaire Limitations

Survey Graph Analysis amp Data Interpretation

Findings amp recommendations Findings amp Recommendations Growth Potential Conclusion

Bibliography Annexure

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

THE HISTORY OF INDIAN INSURANCE INDUSTRY

The story of insurance is probably as old as the story of mankind The same instinct that prompts modern businessmen today to secure themselves against loss and disaster existed in primitive men also They too sought to avert the evil consequences of fire and flood and loss of life and were willing to make some sort of sacrifice in order to achieve security Though the concept of insurance is largely a development of the recent past particularly after the industrial era ndashpast few centuries ndash yet its beginnings date back almost 6000 years

Life Insurance

In 1818 the British established the first insurance company in India in Calcutta the Oriental Life Insurance Company First attempts at regulation of the industry were made with the introduction of the Indian Life Assurance Companies Act in 1912 A number of amendments to this Act were made until the Insurance Act was drawn up in 1938 Noteworthy features in the Act were the power given to the Government to collect statistical information about the insured and the high level of protection the Act gave to the public through regulation and control When the Act was changed in 1950 this meant far reaching changes in the industry The extra requirements included a statutory requirement of a certain level of equity capital a ceiling on share holdings in such companies to prevent dominant control (to protect the public from any adversarial policies from one single party) stricter

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

control on investments and generally much tighter control In 1956 the market contained 154 Indian and 16 foreign life insurance companies Business was heavily concentrated in urban areas and targeted the higher echelons of society ldquoUnethical practices adopted by some of the players against the interests of the consumersrdquo then led the Indian government to nationalize the industry In September 1956 nationalization was completed merging all these companies into the so-called Life Insurance Corporation (LIC) It was felt that ldquonationalization has lent the industry fairness solidity growth and reachrdquo

General Insurance

The General insurance business in India started with the establishment of Triton Insurance Company Limited in 1850 at Calcutta In 1907 the first company The Mercantile Insurance Ltd was set up to transact all classes of general Insurance business General Insurance Council a wing of the Insurance Association of India in 1957 framed a code of conduct for ensuring fair conduct and sound business practices In 1968 the Insurance Act was amended to regulate investments and to set minimum solvency margins In the same year the Tariff Advisory Committee was also set up In 1972 The General

Insurance Business (Nationalization) Act was passed to nationalize the general Insurance Business in India with effect from 1st January 1973 For these 107 Insurers was amalgamated and grouped into four companyrsquos viz the National Insurance Company Ltd the New India Assurance Company Ltd the Oriental Insurance Company Ltd and the United India Insurance Company Ltd General Insurance Corporation of India was incorporated as a company

Various types of Life Insurance Policies

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Various types of life insurance policies- Endowment policies This type of policy covers risk for a specified period and

at the end of the maturity sum assured is paid back to policyholder with the bonuses during the term of the policy

Money back policies This type of policy is for periodic payments of partial survival benefits during the term of the policy as long as the policy holder is alive

Group insurance This type of insurance offers life insurance protection under group policies to various groups such as employers-employees professionals co-operatives etc it also provides insurance coverage for people in certain approved occupations at the lowest possible premium cost

Term life insurance policies This type of insurance covers risk only during the selected term period If the policy holder survives the term risk cover comes to an end These types of policies are for those people who are unable to pay larger premium required for endowment and whole life policies No surrender loan or paid up values are in such policies

1Whole life insurance policies This type of policy runs as long as the policyholder is alive and is covered for the entire life of the policyholderIn this policy the insured amount and the bonus is payable only to nominee on the death of policy holder2Joint life insurance policies These policies are similar to endowment policies in maturity benefits and risk cover but joint life policies cover two lives simultaneously such as married couples Sum assured is payable on the first death and again on the death of survival during the term of the policy3Pension plan a pension plan or annuity is an investment over a certain number of years but does not provide any life insurance cover It offers a guaranteed income either for a life or certain period

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Unit linked insurance plan ULIP is a kind of insurance plan which provides life cover as well as return on premium paid over a certainperiod of time The investment is denoted as units and represented by theva lue called as net asset value (NAV)

Meaning of Insurance

Insurance may be described as a social device to reduce or eliminate risk of loss to life and property Insurance is a collective bearing of risk Insurance is a financial device to spread the risks and losses of few people among a large number of people as people prefer small fixed liability instead of big uncertain and changing liability

Reliance Life Insurance has plenty of plans on the anvil It has also 118 branches with strong presence in South and a bouquet of products catering savings protection and investment need of individuals and corporate

Insurance is a policy from a large financial institution that offers a person company or other entity reimbursement or financial protection against possible future losses or damages

Insurance may be described as a social device to reduce or eliminate risk ofloss to life and property Insurance is a collective bearing of risk Insurance is a financial device to spread the risks and losses of few people among a large number of people as people prefer small fixed liability instead of big uncertain and changing liability Insurance can be defined as a ldquolegal contract between two parties whereby one party called insurer undertakes to pay a fixed amount of

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

money on the happening of a particular event which may be certain or uncertainrdquo Theother party called insured pays in exchange a fixed sum known as premium Insurance is desired to safeguard oneself and onersquos family against possible losses on account of risks and perils It provides financial compensation for the losses suffered due to the happening of any unforeseen events

The meaning of insurance is important to understand for anybody that is considering buying an insurance policy or simply understanding the basics of finance Insurance is a hedging instrument used as a precautionary measure against future contingent losses This instrument is used for managing the possible risks of the future

Insurance is bought in order to hedge the possible risks of the future which may or may not take place This is a mode of financially insuring that if such a incident happens then the loss does not affect the present well-being of the person or the property insured Thus through insurance a person buys security and protection

A simple example will make the meaning of insurance easy to understand A biker is always subjected to the risk of head injury But it is not certain that the accident causing him the head injury would definitely occur Still people riding bikes cover their heads with helmets This helmet in such cases acts as insurance by protecting himher from any possible danger The price paid was the possible inconvenience or act of wearing the helmet this ie equivalent to the insurance premiums paid

Though loss of life or injuries incurred cannot be measured in financial terms insurance attempts to quantify such losses financially Insurance can be defined as the process of reimbursing or protecting a person from contingent risk of losses through financial means in return for relatively small regular payments to the insuring body or insurance company

Insurance can range from life to medical to general (residentialcommercial property natural incidents burglary etc)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Life_Insurance It insures the life of the person buying the Life Insurance Certificate Once a Life Insurance is sold by a company then the company remains legally entitled to make payment to the beneficiary after the death of the policy holder

Medical Insurance This is also known as mediclaim Here the policy holder is entitled to receive the amount spent for his health purposes from the insurance company

General Insurance This insurance type involves insuring the risks associated with the general life such as automobiles business related natural incidents commercial and residential properties etc

Importance of Insurance

One of my good friend had a small argument with me that she would not invest in Term Plan of Insurance because she will not get any ldquoreturnsrdquo out of it I believe investing in a term plan looked a very unprofitable thing to her as she never gets back the money she paid as ldquopremiumsrdquo if she survives

Endowment plans looked nice to her because they provide money if you are dead and even if you survive You get back money as the prize for not dying

With respect to Term insurance she understood the fact that her family will get the money from insurance company in case of her death but she was concentrating on the fact that she would not get back anything if she survives What is the return in that case Nothing and looked like some one is fooling

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

you with a product called ldquoTerm Insurancerdquo where you are ldquoinvestingrdquo premiums to get nothing at the end

Let me now tell why this happens and some give you some insight on this matter

I have already talked earlier in my last post ldquoLife Insurance and how to go about itrdquo about Term Insurance Let me now take more deep dive into it and talk about the reasoning part

I will first talk about fundamentals of Insurance and then talk about Endowment Policies and why are they popular and what people donrsquot realise about them and how Term insurance is the right thing for most of the people

Insurance constitutes one of the major segments of the financial market Insurance services play predominant role in the process of financial intermediary Today insurance industry is one of the most growing sectors in India There is lot of potential in the Indian Insurance IndustryThere are many issues which require study The scope of the study of insurance industry of India would be very great as there are ongoing developments in the industry after the opening of the sector The major issue right now is the hike in FDI (Foreign Direct Investment) limit from 26 to 49 in the insurance sector Government may in near future allow 49 FDI in Insurance This would lead to more capital inflowby foreign partnersAnother major issue is the effects on LIC after the entry of private players in the market Though market share of LIC has been affected it has improved in terms of efficiency There are number of other hot topics like penetration of Health Insurance Rural marketing of insurance new distribution channels new product ranges insurance brokersrsquo regulation incentive scheme of developmentofficers of LIC etc So it offers lot of scope for studying the insurance industry Right now the insurance industry has great opportunities in a country like India or China which huge population Also the penetration of insurance in

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

India is very low in both life and non-life segment so there is lot potential to be tapped Before starting the discussion on insurance industry and related issues we have to start with the basics of insurance So first we understand what is insurance How the word lsquoinsurancersquo is different from the word lsquoassurancersquo etc What happens in a average familyThere is someone who earns and his family comprises of wife kids parents if not all there is a subset of these family members The head of the family earns and his family lives happily All the expenses are met from the earnings of this main member most of the time the husband Now consider this person dies in an accident or for that matter because of any event What happens What happens to his family members other than the psychological trauma If they donrsquot have money to take care for them selves either some one from family have to take up the job and start working which may not be possible for them or They have to decrease their standard of life to maintain the expenses They are now totally unsecured from futurersquos point of view In short they are totally messed up which should not have happened I gave this detailed explanation for the circumstances because i wanted you to understand how bad can happen and proper measures must be taken care for this

Difference between Insurance and Assurance

Assurance is older in history and it was used to describe all types of insurances From 1826 the term assurance came to be used only for the risks covered by life insurance and the term insurance was exclusively used to denote the risks covered by marine fire etc The word assurance indicated certainty In life insurance there is an Assurance from the insurance company to make payment under the policy either on the maturity or at earlier death On the other hand the word Insurance was used to denote indemnity type of insurances where the Insurance company was liable to pay only in case of the loss damage theproperty The Insured event was bound to happen sooner or later under assurance but the event insured against may or may not happen under insurance

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

The principle of ldquoindemnityrdquo applies to ldquoinsurance contractsrdquo(non-life) only The scope of the word insurance is wider

Principles of Insurance

FUNDAMENTAL PRINCIPLES OF INSURANCE

Some useful terms in Insurance

INDEMNITY

A contract of insurance contained in a fire marine burglary or any other policy (excepting life assurance and personal accident and sickness insurance) is a contract of indemnity This means that the insured in case of loss against which the policy has been issued shall be paid the actual amount of loss not exceeding the amount of the policy ie he shall be fully indemnified The object of every contract of insurance is to place the insured in the same financial position as nearly as possible after the loss as if he loss had not taken place at all It would be against public policy to allow an insured to make a profit out of his loss or damage

UTMOST GOOD FAITH

Since insurance shifts risk from one party to another it is essential that there must be utmost good faith and mutual confidence between the insured and the insurer In a contract of insurance the insured knows more about the subject matter of the contract than the insurer Consequently he is duty bound to disclose accurately all material facts and nothing should be withheld or concealed Any fact is material which goes to the root of the contract of insurance and has a bearing on the risk involved It is only when the insurer knows the whole truth that he is in a position to judge (a) whether he should accept the risk and (b) what premium he should charge

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

If that were so the insured might be tempted to bring about the event insured against in order to get money

middot Insurable Interest - A contract of insurance effected without insurable interest is void It means that the insured must have an actual pecuniary interest and not a mere anxiety or sentimental interest in the subject matter of the insurance The insured must be so situated with regard to the thing insured that he would have benefit by its existence and loss from its destruction The owner of a ship run a risk of losing his ship the charterer of the ship runs a risk of losing his freight and the owner of the cargo incurs the risk of losing his goods and profit So all these persons have something at stake and all of them have insurable interest It is the existence of insurable interest in a contract of insurance which distinguishes it from a mere watering agreement

middot Causa Proxima - The rule of causa proxima means that the cause of the loss must be proximate or immediate and not remote If the proximate cause of the loss is a peril insured against the insured can recover When a loss has been brought about by two or more causes the question arises as to which is the causa proxima although the result could not have happened without the remote cause But if the loss is brought about by any cause attributable to the misconduct of the insured the insurer is not liable

middot Risk - In a contract of insurance the insurer undertakes to protect the insured from a specified loss and the insurer receive a premium for running the risk of such loss Thus risk must attach to a policy

middot Mitigation of Loss - In the event of some mishap to the insured property the insured must take all necessary steps to mitigate or minimize the loss just as any prudent person would do in those circumstances If he does not do so the insurer can avoid the payment of loss attributable to his negligence But it must be remembered that though the insured is bound to do his best for his insurer he is not bound to do so at the risk of his life

middot Subrogation - The doctrine of subrogation is a corollary to the principle of indemnity and applies only to fire and marine insurance According to it when an insured has received full indemnity in respect of his loss all rights and remedies

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

which he has against third person will pass on to the insurer and will be exercised for his benefit until he (the insurer) recoups the amount he has paid under the policy It must be clarified here that the insurers right of subrogation arises only when he has paid for the loss for which he is liable under the policy and this right extend only to the rights and remedies available to the insured in respect of the thing to which the contract of insurance relates

middot Contribution - Where there are two or more insurance on one risk the principle of contribution comes into play The aim of contribution is to distribute the actual amount of loss among the different insurers who are liable for the same risk under different policies in respect of the same subject matter Any one insurer may pay to the insured the full amount of the loss covered by the policy and then become entitled to contribution from his co-insurers in proportion to the amount which each has undertaken to pay in case of loss of the same subject-matter

In other words the right of contribution arises when (I) there are different policies which relate to the same subject-matter (ii) the policies cover the same peril which caused the loss and (iii) all the policies are in force at the time of the loss and (iv) one of the insurers has paid to the insured more than his share of the loss

History of Insurance

The concept of insurance is believed to have emerged almost 4500 years ago in the ancient land of Babylonia where traders used to bear risk of the carvan by giving loans which were later repaid with interest when the goods arrived safelyThe concept of insurance as we know today took shape in 1688 at a place called Lloydrsquos Coffee House in London where risk bearers used to meet to transact business This coffee house became so popular that Lloydrsquos becamethe one of the first modern insurance companies by the end of the eighteenth century Marine insurance companies came into existence by the end of the eighteenth century These companies were empowered to write fire and life insurance as well as marine The Great Fire of London in 1966 caused huge

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

loss of property and life With a view to providing fire insurance facilities Dr Nicholas Barbon set up in 1967 the first fire insurance company known as the Fire officeThe early history of insurance in India can be traced back to the Vedas The Sanskrit term lsquoYogakshemarsquo (meaning well being) the name of Life Insurance Corporation of Indiarsquos corporate headquarters is found in the Rig Veda The Aryans practiced some form of lsquocommunity insurancersquo around 1000 BCLife insurance in its modern form came to India from England in 1818 The Oriental Life Insurance Company was the first insurance company to be set up in India to help the widows of European community The insurance companies which came into existence between 1818 and 1869 treated Indian lives as subnormal and charged an extra premium of 15 to 20 percent The first Indian insurance company the Bombay Mutual Life Assurance Society came into existence in 1870 to cover Indian lives at normal ratesThe Insurance Act 1938 the first comprehensive legislation governing both life and non-life branches of insurance were enacted to provide strict state control over insurance business This amended insurance Act looked into investments expenditure and management of these companies By the mid- 1950s there were 154 Indian insurers 16 foreign insurers and75 provident societies carrying on life insurance business in India Insurance business flourished and so did scams irregularities and dubious investment practices by scores of companies As a result the government decided tonationalize the life assurance business in India The Life Insurance Corporation of India (LIC) was set up in 1956 The nationalization of life insurance was followed by general insurance in 1972

Time line in Insurance history

1818 British introduced the life insurance to India with the establishment of the Oriental Life Insurance Company in Calcutta

1850 Non life insurance started with Triton Insurance

Company

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1870 Bombay Mutual Life Assurance Society is the first India owned life insurer

1912 The Indian Life Assurance Company Act enacted to regulate the life insurance business

1938 The Insurance Act was enacted 1956 Nationalization took place Government took over 245 Indian and

foreign insurers and provident societies 1972 Non-life business nationalized General Insurance Corporation (GIC)

came into being 1993 Malhotra committee was constituted under the chairmanship of

former RBI chief R N Malhotra todraw a blue print for insurance sector reforms

1994 Malhotra committee recommended reentry of private players 1997 IRDA (Insurance Regulatory and Development Authority) was set up

as a regulator of the insurance market in India 2000 IRDA started giving license to private insurers ICICI Prudential HDFC

were first private players to sell insurance Policies 2001 Royal Sundaram was the first non-life private player to sell an

insurance policy 2002 Bank allowed to sell insurance plans as TPAs enter the scene insurers

start setting non-life claims in the cashless mode

Meaning of Life InsuranceIt insures the life of the person buying the Life Insurance Certificate Once a Life Insurance is sold by a company then the company remains legally entitled to make payment to the beneficiary after the death of the policy holder

There are three parties in a life insurance transaction the insurer the insured and the owner of the policy (policyholder) although the owner and 16 the insured are often the same person Another important person involved in a life insurance policy is the beneficiary The beneficiary is the person

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

or persons who will receive the policy proceeds upon the death of the insuredLife insurance may be divided into two basic classes ndash term and permanent

bull Term life insurance provides for life insurance coverage for aspecified term of years for a specified premium The policy does not accumulate cash value

bull Permanent life insurance is life insurance that remains in force until the policy matures unless the owner fails to pay the premium when due

bull Whole life insurance provides for a level premium and a cash value table included in the policy guaranteed by the company The primary advantages of whole life are guaranteed death benefits guaranteed cash values fixed and known annual premiums and mortality and expense charges will not reduce the cash value shown in the policy

bull Universal life insurance (UL) is a relatively new insurance product intended to provide permanent insurance coverage with greater flexibility in premium payment and the potential for a higher internal rate of return A universal life policy includes a cash account Premiums increase the cash account If you want insurance protection only and not a savings and investment product buy a term life insurance policy

If you want to buy a whole life universal life or other cash value policyplan to hold it for at least 15 years Canceling these policies after only a few years can more than double your

life insurance costs Check the National Association of Insurance Commissioners website (wwwnaicorgcis) or your local library for information on the financial soundness of insurance companies

History of Life Insurance

Risk protection has been a primary goal of humans and institutions throughout history Protecting against risk is what insurance is all about Over 5000 years ago in China insurance was seen as a preventative measure against piracy on the sea

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Piracy in fact was so prevalent that as a way of spreading the risk a number of ships would carry a portion of another ships cargo so that if one ship was captured the entire shipmentwould not be lostIn another part of the world nearly 4500 years ago in the ancient land of Babylonia traders used to bear risk of the caravan trade by giving loans that had to be later repaid with interest when the goods arrived safely In 2100BC the Code of Hammurabi granted legal status to the practice It formalized concepts of ldquobottomryrdquo referring to vessel bottoms and ldquorespondentiardquo referring to cargo These provided the underpinning for marine insurance contracts Such contracts contained three elements a loan on the vessel cargo or freight an interest rate and a surcharge to cover thepossibility of loss In effect ship owners were the insured and lenders were the under writers Life insurance came about a later in ancient Rome where burial clubs were formed to cover the funeral expenses of its members as well as help survivors monetarily With Romes fall around 450 AD most of theconcepts of insurance were abandoned but aspects of it did continue through the Middle Ages particularly with merchant and artisan guilds These provided forms of member insurance covering risks like fire flood theft disability death and even imprisonment During the feudal period early forms of insurance ebbed with the declineo f travel and long-distance trade But during the 14th to 16th centuries transportation commerce and insurance would again reemerge Insurance in India can be traced back to the Vedas For instance Yogakshema the name of Life Insurance Corporation of Indias corporate headquarters is derived from the Rig Veda The term suggests that a form of community insurance was prevalent around 1000 BC and practiced by the AryansAnd similar to ancient Rome burial societies were formed in the Buddhist period to help families build houses and to protect widows and children1048766 Modern InsuranceIllegal almost everywhere else in Europe life insurance in England was vigorously promoted in the three decades following the Glorious Revolution of 1688 The type of insurance we see today owes its roots to 17th centuryEngland Lloyds of London or as they were known then Lloyds Coffee House was the location where merchants ship owners and underwriters met to discuss and transact business deals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

While serving as a means of risk-avoidance life insurance also appealed strongly to the gambling instincts of Englands burgeoning middle class Gambling was so rampant in fact that when newspapers published names of prominent people who were seriously ill bets were placed at Lloydrsquos ontheir anticipated dates of death Reacting against such practices 79 merchant underwriters broke away in 1769 and two years later formed a ldquoNew Lloydrsquos Coffee Houserdquo that became known as the ldquoreal Lloydrsquosrdquo Making wagers onpeoples deaths ceased in 1774 when parliament forbade the practice1048766 Insurance moves to AmericaThe US insurance industry was built on the British model The year 1735 saw the birth of the first insurance company in the American colonies in Charleston SC The Presbyterian Synod of Philadelphia in 1759 sponsored the first life insurance corporation in America for the benefit of ministers and their dependents And the first life insurance policy for the generalpublic in the United States was issued in Philadelphia on May 22 1761 But it wasnt until 80 years later (after 1840) that life insurance really took off in a big way The key to its success was reducing the opposition from religious groupsIn 1835 the infamous New York fire drew peoples attention to the need to provide for sudden and large losses Two years later Massachusetts became the first state to require companies by law to maintain such reserves The great Chicago fire of 1871 further emphasized how fires can cause hugelosses in densely populated modern cities The practice of reinsurance wherein the risks are spread among several companies was devised specifically for such situationsWith the creation of the automobile public liability insurance which first made its appearance in the 1880s gained importance and acceptance More advancement was made to insurance during the process of industrialization In 1897 the British government passed the Workmens Compensation Act which made it mandatory for a company to insure itsemployees against industrial accidents During the 19th century many societies were founded to insure the life andhealth of their members while fraternal orders provided low-cost membersonly insurance Even today such fraternal orders continue to provide insurance coverage to members as do most labor organizations Many employers sponsor group insurance policies for their employees providing

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

not just life insurance but sickness and accident benefits and old-age pensions Employees contribute a certain percentage of the premium for these policies1048766 Final ThoughtsEven though the American insurance industry was greatly influenced by Britain the US market developed somewhat differently from that of the United Kingdom Contributing to that was Americas size land diversity and the overwhelming desire to be independent As America moved from acolonial outpost to an independent force from a farming country to an industrial nation the insurance business developed from a small number of companies to a large industry Insurance became more sophisticated offering new types of coverage and diversified services for an increasingly complex country

Key features of Life Insurance

1) Nomination -When one makes a nomination as the policyholder you continue to be the owner of the policy and the nominee does not have any right under the policy so long as you are alive The nominee has only the right to receive the policy monies in case of your death within the term of the policy

2) Assignment -If your intention is that your policy monies should go only to a particular person you need to assign the policy in favor of that person3) Death Benefit -The primary feature of a life insurance policy is the death benefit it providesPermanent policies provide a death benefit that is guaranteed for the life of the insured provided the premiums have been paid and the policy has notbeen surrendered4) Cash Value -The cash value of a permanent life insurance policy is accumulated throughout the life of the policy It equals the amount a policy owner would receive after any applicable surrender charges if the policy were surrendered before the insureds death5) Dividends -Many life insurance companies issue life insurance policies that entitle the policy owner to share in the companys divisible surplus6) Paid-Up Additions -Dividends paid to a policy owner of a participating policy can be used in numerous ways one of which is toward the purchase of additional coverage

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

called paid-up additions7) Policy Loans -Some life insurance policies allow a policy owner to apply for a loan against the value of their policy Either a fixed or variable rate of interest is chargedThis feature allows the policy owner an easily accessible loan in times of need or opportunity8) Conversion from Term to Permanent -When in need of temporary protection individuals often purchase term life insurance If one owns a term policy sometimes a provision is available that will allow her to convert her policy to a permanent one without providing additional proof of insurability9) Disability Waiver of Premium-Waiver of Premium is an option or benefit that can be attached to a life insurance policy at an additional cost It guarantees that coverage will stay inforce and continue to grow

Benefits of Life Insurance 1) Risk cover -Life Insurance contracts allow an individual to have a risk cover against any unfortunate event of the future2) Tax Deduction -Under section 80C of the Income Tax Act of 1961 one can get tax deductionon premiums up to one lakh rupees Life Insurance policies thus decrease the total taxable income of an individual3) Loans -An individual can easily access loans from different financial institutions by pledging his insurance policies4) Retirement Planning -What had provided protection against the financial consequences of premature death may now be used to help them enjoy their retirement years Moreover the cash value can be used as an additional income in the old age5) Educational Needs -Similar to retirement planning the cash values that flow from ones life insurance schemes can be utilized for educational needs of the insurer or his children

Role of Life Insurance in the growth of economy The Life Insurance Industry has an enviable track record among public sector units It has a Consistent profit and dividend paying record

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

accompanied by a steady growth in its financial resources Through investments in the Government sector and socially- oriented sectors the Industry has contributed immensely to the nations development The industry is recognized as one of the largest financial Institutions in the country The ventures initiated by the industry in the areas of Mutual Fund Housing Finance has done exceedingly well in recent years To protect the countrys foreign exchange reserves the reinsurance arrangement are so Organized that maximum retention is made possible within the country while at the same time protecting interests of the policy holders

Insurance Concept And History

The insurance plan was developed for modern day laws and as a means of providing individuals and businesses with protection against risks Prior to insurance being offered as a service and product when people ran into problems the community would come together to make repairs For instance before insurance was formally offered if a neighborrsquos home were to burn down other neighbors family members and friends would gather all the necessary materials and tools and together rebuild the home However as population grew this small community in most parts of the world changesInterestingly the insurance plan that we know of today was actually based on ancient traditions of the Babylonian and Chinese traders Historians tell us that during the second and third millennia BC merchants in China would have to travel over horrific rapids of the rivers as a means of distributing the things they made To accomplish this the wares were moved using several vessels because it was common for one to capsize

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Introduction of the Company

RELIANCE Life Insurance Limited

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

After many years of debate the government has decided to increase the foreign direct investment (FDI) limit in insurance firms from 26 percent to 49 percent The government will now introduce a bill in Parliament to effect this change The government however conceded that the bill might not be passed by the current Parliament for want of_time

Dhirubhai embarked on his first business venture he had a seed capital of barely US$ 300 (around Rs 14000) Over the next three and a half decades he converted this fledgling enterprise into a Rs 60000 crore colossusmdashan achievement which earned Reliance a place on the global Fortune 500 list the first ever Indian private company to do so Dhirubhai is widely regarded as the father of Indiarsquos capital markets In 1977 when Reliance Textile Industries Limited first went public the Indian stock market was a place patronised by a small club of elite investors which dabbled in a handful of stocks Dhirubhai managed to convince a large number of first-time retail investors to participate in the unfolding Reliance story and put their hard-earned money in the Reliance Textile IPO promising them in exchange for their trust substantial return on their investments It was to be the start of one of great stories of mutual respect and reciprocal gain in the Indian markets

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Under Dhirubhairsquos extraordinary vision and leadership Reliance scripted one of the greatest growth stories in corporate history anywhere in the world and went on to become Indiarsquos largest private sector enterprise Through out this amazing journey Dhirubhai always kept the interests of the ordinary shareholder uppermost in mind in the process making millionaires out of many of the initial investors in the Reliance stock and creating one of the worldrsquos largest shareholder families

About Reliance Life Insurance

Reliance Life Insurance offers you products that fulfill your savings and protection needs Our aim is to emerge as a transnational Life Insurer of global scale and standard

Reliance Life Insurance is an associate company of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indiarsquos leading private sector financial services companies and ranks among the top 3 private sector financial services and banking companies in terms of net worth Reliance Capital has interests in asset management and mutual funds stock broking life and general insurance proprietary investments private equity and other activities in financial services

Reliance - Anil Dhirubhai Ambani Group also has presence in Communications Energy Natural Resources Media Entertainment Healthcare and Infrastructure

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited

INSIDERS ON BOARD OF DIRECTORS

Name (Connections)

Relationships Title Age

R Nandagopal 12 RelationshipsChief Executive Officer and Director

50

Malay Ghosh 12 Relationships President and Director --

Saumen Ghosh 12 RelationshipsNon Executive Director and Group President of Reliance Capital Limited

--

S Krishnan 12 Relationships

Chief Risk Officer and Director

--

R Rangarajan 12 Relationships

Chief Investment Officer and Director

--

C Mohan 12 Relationships

Chief Technology Officer and Director

--

Saroj Panigrahi 12 Relationships

Head of Legal amp Compliance Company Secretary and Director

--

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Title Age

Maneesha Thakur

12 RelationshipsChief Human Resources Officer and Director

--

Other Board Members on Board of Directors

Name (Connections)

Relationships Primary Company Age

Gautam Doshi

61 Relationships

Reliance - Anil Dhirubhai Ambani Group

57

Rajesh Bahl 12 Relationships

University of Delhi --

Pournima Gupte

12 Relationships

Reliance Life Insurance Company Limited

--

S Talwar BA LLB CAIIB

77 Relationships

Housing Development and Infrastructure Limited

70

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Primary Company Age

Rajendra Chitale

63 Relationships

Ishaan Real Estate Plc

Company Profile

Reliance Life Insurance Company Limited provides life insurance products to individuals and corporates in India It offers solutions for individuals such as protection term credit guardian endowment wealth creation with health coverage cash flow savings and investment unit linked investment and insurance automatic investment market return retirement and child plans The company also provides solutions for groups which include employersrsquo liability group superannuation group gratuity group leave encashment employee protection group credit shield group term assurance and employee voluntary benefit plans It offers its products through agents The company was incorporated in 2001 and is based in Mumbai India As of October 22 2005 Reliance Life Insurance Company Limited operates as a subsidiary of Reliance Capital Ltd

Key Executives Mr R Nandagopal

Chief Executive Officer and Director

Age 50

Mr Malay Ghosh

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

President and Director

Mr Sunil Agrawal

Chief Financial Officer

Mr Saumen Ghosh

Non Executive Director and Group President of Reliance Capital Limited

Mr S V Sunder Krishnan Chief Risk Officer and Director

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indias leading private sector financial services companies which ranks among the top 3 private sector financial services and banking companies Reliance Life Insurance is not only one of Indias fastest growing life insurance companies but also counts among the top 4 private sector insurers In just 2 years the Company has crossed the markof_17Million_policies

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP) Given below is the list of the policies provided by Reliance Life Insurance Company

Protection Plans

Reliance Term Plan Reliance Simple Term Plan Reliance Special Term Plan Reliance Credit Guardian Plan Reliance Special Credit Guardian Plan Reliance Endowment Plan

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Special Endowment Plan Reliance Connect 2 Life Reliance Whole Life Plan Reliance Wealth + Health Plan Reliance Cash Flow Plan

Child Plans

Reliance Super Invest Assure Plan Reliance Child Plan Reliance Secure Child Plan Reliance Wealth + Health Plan

Savings amp Investment Plans

Reliance Savings Linked Insurance Plan Reliance Super Invest Assure Plus Plan Reliance Super Invest Assure Plan Total Investment Plan I - Insurance Reliance TIPS -Series I- Insurance Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan Reliance Cash Flow Plan Reliance Super Market Return Plan Reliance Endowment Plan Reliance Special Endowment Plan Reliance Whole Life Plan Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Connect 2 Life Plan Reliance Imaan Investment Plan

Retirement Plans

Total Investment Plan II - Pension

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan

Group Plans

Employers Liability Solutions Employee Protection Solutions Employee Voluntary Benefits

History

Yr 2001-2002 ( From 1st Jan 2001 to Dec 2002)

Insurance Industry in this year so far has 5new entrants namely

Life Insurers

SNo

RegistrationNumber

Date of Reg

Name of the Company

1 121 03012002

Reliance Life Insurance Company Limite d

Reliance Capital Limited announced the launch of its life insurance business on February 1 2006 This was after obtaining the required regulatory approvals from

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

the Registrar Of Companies and the Insurance Regulatory and Development Authority It was in August 2005 that the ball was set rolling when Reliance Capital Limited the financial arm of Reliance ndash Anil Dhirubhai Ambani Group (ADAG) ndash announced the requisition of 100 shareholding in AMP Sanmar Life Insurance Company Limited and the formal transfer of shares took place in October 2005 The company will issue all policy contracts under the Reliance Life Insurance Company limited name All the existing policy contracts also stand transferred to the Reliance Life Insurance entity with all the original contractual terms and commitments intact

Journey so far

Most organizations focus their energies on growth during early stages of the business-building exercise Over a period of time when the business reaches a critical mass the tiny leakages start looking fatal The overall extent of such inefficiencies and lack of control results in major erosion in the companys capital asset value as well as a leap in operational expenses If this phase coincides with an economic slump the companys leadership comes under the scanner Therefore right from the beginning we at Reliance Life Insurance built a mechanism to ensure an in-built IT governance track which remains invisible irrespective of the business dynamic nature

1048766 2005August Anil Dhirubhai Ambani Group (ADAG) announces theacquisition of 100 percent shareholding in AMP Sanmar Life InsuranceCo Ltd

1048766 2006January 17 Mr Nandgopal participates in a one-day conference on lsquoOptimising growth opportunities through Distribution Matrix lsquoEmerging Bancassurancersquo organized by the Asia Insurance Post at the Taj President MumbaiFebruary 1 Rliance Life Insurance officially launched

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

February 16 17 18 Strategy meet at the Reliance Management Institute Amongst those who participate are the CEO COO Functional Heads Regional Managers and Regional Sales ManagersFebruary 26 A Puja held at the Churchgate office situated in Express Building 4th Floor 14 lsquoErsquo Road MumbaiMarch 1 Churchgate office inaugurated by Mr AmitabhJhunjhunwala Mr Amitabh Chaturvedi and Mr NandgopalMarch 6 Shifting to the new premises at Churchgate commencesMarch 7 The new office at Chennai at the Trapezium First Floor 39 Nelson Manickam Road inaugurated by their CEO Mr Nandgopal Mr KV Srinivasan and Mr Sureshbabu also graced the occasion

Mission

The mission of Reliance Life Insurance Company Limited is to be the best in every sphere- business results customer care and employee focus The aim of the company is to Think Bigger and Think Better

Vision Mission amp Goal And Achievements

Vision

Empowering everyone live their dreams

Mission

Create unmatched value for everyone through dependable effective transparent and profitable life insurance and pension plans

Our Goal

Reliance Life Insurance would strive hard to achieve the 3 goals mentioned below

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Emerge as transnational Life Insurer of global scale and standard Create best value for Customers Shareholders and all Stake holders Achieve impeccable reputation and credentials through best business

practices

Achievements

3rd largest private player in a span of just 4 years moved from 11th position to 3rd

Amongst the fastest growing Companies for 4 years in a row

Continuous increase in market share over 4 years from 19 in 2005-06 to 1026 in 2009 -10

RLIC has achieved a growth rate of 21 while the private industry has grown at 13

Fastest to reach the 5 million policy mark

Largest private insurer in terms of policy count in 2009-10

1145 branches 195000 Advisors and over 16000 employees

RLIC continues to be amongst the foremost Life Insurance companies in India to be certified ISO 90012000 for all the processes

Awarded the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Certificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

The Company has also won the DL Shah Quality Council of India Commendation Award in the services category in feb 2008 for its work on promoting self help channels for service

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Future Plans

Forty-four new branches to be opened across the country in the coming months and a pan India presence with 162 branches in the coming year

1048766 A state-of-the-art customer care centre will provide continuous responsive services to the caller and promptly address queries collate feedback and suggestions from the caller who may be both prospective and existing clientele and from channel partners in Chennai and Mumbai

1048766 It will be launching additional products aimed at providingunparalleled service to its valued clientele

Head ndash Office

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998 Gautam is a qualified Chartered Accountant

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited Regd Office H Block 1st Floor Dhirubhai Ambani Knowledge City Navi MumbaiMaharashtra-400710India Reliance Life Insurance Company Limited is licensed life insurance company registered with the Insurance Regulatory and Development Authority (Registration No 121) in accordance with the provisions of the Insurance Act 1938

Branches

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

Given few Branches with Exact Location of Lucknow amp Kanpur in Uttar_Pradesh-

Given below are the branches located in Lucknow

Location

Branch Type Address Phone No

Vikar Nagar

Branch

Office

FF PLOT NO 12 SECTOR 9VIKAR NAGAR KK PALACE ABOVE BANK OF MAHARSHTRA LUCKNOW Uttar Pradesh- 226006

0522321388305223213881

Sector Branc 2ND FLOOR ANURAG 0522302027405223213

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1 LDA Colony

h Office

PLAZA CP 51SECTOR -1 LDA COLONY AASHIYANA LUCKNOW Uttar Pradesh- 226012

884

LucknowBranc

h Office

Reliance House 118 TCV Behind Wave Multiplex Vibhuti Khand Gomti Nagar Lucknow-226010

05223020300

LucknowArea

Office

Rohit Building 1st Floor No1 Opp to Sahara ComplexShahnajaf Road HajaratganjLucknowUttar Pradesh-226001

0522302025505223020240

Given below are the branches located in Kanpur

LocationBranch Type

Address Phone No

Pandu Nagar

Branch Office

Asthana Towers 117H1283 Pandu Nagar Kanpur Uttar

0512-3918861

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Pradesh - 208005

Civil linesBranch Office

14-113 Kn Chambers Civil Lines Kanpur- 208001

0512-39180953918117

Lal Bunglow

Branch Office

GF GROUND FLOOR5 PARADEVANPUR LAL BUNGLOW KANPUR Uttar Pradesh-208007

0512-3200889

Shastri Nagar

Branch Office

GF NILGIRI COMPLEX 12230SHASTRI NAGAR KANPUR Uttar Pradesh-208005

0512-3299981

KanpurBranch Office

OFFICE NO 3 GROUND FLR KAN CHAMBERS CIV IL LINES KANPUR KNPR UP 208002 INDIA WIRELINE KANPUR

5123918860 - 61

Values

Reliance Life Insurance Company Limited has some core values which are listed as follows

1) Result Oriented2) Performance Driven3) Customer Focused4) Learning and Development Oriented5) Employee Centric6) Informal and Fun

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Management

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998

Gautam is a qualified Chartered Accountant

Satya Pal Talwar Independent Director

Satya Pal is an Independent Director of Reliance Life Insurance Company Limited He holds an experience of more than 35 years in operations and policy formulation

Through his distinguished service in the financial industry Satya Pal has served as the lsquoChairman and Managing Directorrsquo of renowned organisations such as Bank of Baroda Union Bank of India and Oriental Bank of Commerce His in-depth knowledge of the sector has seen him rise quickly into pivotal positions at advisory and board levels in Indian and as well Global organisations such as SEBI

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 5: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Life Insurers in Private Sector1 Reliance Life Insurance Company Limited

2Metlife India Life Insurance3ICICI Prudential Life Insurance4Bajaj Allianz Life5Max New York Life Insurance6Sahara Life Insurance7Tata AIG Life8HDFC Standard Life9Birla Sunlife10Kotak Life Insurance11Aviva Life Insurance12 SBI Life Insurance

The liberalization of the Indian insurance sector has been the subject of much heated debate for some years The policy makers where in the catch 22 situation wherein for one they wanted competition development and growth of this insurance sector which is extremely essential for channeling the investments in to the infrastructure sector At the other end the policy makers had the fears that the insurance premium which are substantial would seep out of the country and wanted to have a cautious approach of opening for foreign participation in the sector

ACKNOWLEDGEMENT

I would like to thank my project guide Mr AMIT KUMAR TRIPATHI Territory Manager of RELIANCE Life Insurance Kanpur Alwar for guiding me through my summer internship and research project His encouragement time and effort aregreatly appreciated

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

I would like to thanks My Faculity Guide Dr PAVNESH for supporting me during this project and providing me an opportunity to learn outside the class room It was a truly wonderful Experience Facuilty I would like to dedicate this project to my parents Without their help and constant support this project would not have been possibleLastly I would like to thank all the respondents who offeredtheir opinions and suggestions through the survey that was conducted by me in AlwarOnce again my Gratitude to the RELIANCE Lifeinsurance For thei kind co-operation

CERTIFICATE FROM THE ORGANIZATION

This is to certify that Mr JITENDRA PANDEY has undergone Summer Training at RELIANCE Life Insurance Co Ltd From 07th June 2010 to 17th July 2010 During this Period He did Research amp Survey of ldquoBrand Image amp Comparative Analysis of Reliance Life Insurancerdquo at Kanpur During the Training we found him Sincere amp Punctual towards all assignments We wish him all the Successes in future endeavour

Authorised Signatory

( AMIT KUMAR TRIPATHI )Territory Manager

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Executive Summary

Anil Dhirubhai Ambani Group (ADAG) announces the acquisition of 100 percent shareholding in AMP Sanmar Life Insurance Company Limited Reliance Life Insurance Company Limited is officially launched on February 1 2006 This was after obtaining the required regulatiry approvals from the Registrar of Companies and the Insurance Regulatory and Development Authority Reliance Life Insurance is the part of the Reliance Capital

Reliance Life Insurance has plenty of plans on the anvil It has also 118branches with strong presence in South and a bouquet of products cateringsavings protection and investment need of individuals and corporate Thehead-office of it is at Chennai

The company has already added 600 employees in addition to the 1000 plusstaff of the erstwhile AMP Sanmar Life Insurance Company Limited Reliance Life Insurance aims to be the consumerrsquos preferred life insurer by understanding and meeting his needs

In todayrsquos corporate and competitive world I find that insurance sector has the maximum growth and potential as compared to the other sectors Insurance has the maximum growth rate of 70-80 while as FMCG sector has maximum 12-15 of growth rate This growth potential attracts me to enter in this sector and RELIANCE LIFE INSURANCE has given me the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

opportunity to work and get experience in highly competitive and enhancing sector

Think Bigger Think Better

CONTENTS

Introduction of the Insurance Industry Life Insurance General Insurance Various types of Life Insurance Policies

Meaning of Insurance Importance of Insurance Difference between Insurance and Assurance Principles of Insurance History of Insurance Time line in Insurance history Meaning of Life Insurance History of Life Insurance Key features of Life Insurance Benefits of Life Insurance Role of Life Insurance in the growth of economy

Introduction of the Company

About Reliance Life Insurance History Journey so far

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Mission Future Plans Head ndash Office Company Profile Branches Company Profile MetLife Inc Values Management Insurance PlansProducts

Research Methodology Objective Scope of study

Significance To The Industry Significance For The Researcher

Sampling Methodology Questionnaire Limitations

Survey Graph Analysis amp Data Interpretation

Findings amp recommendations Findings amp Recommendations Growth Potential Conclusion

Bibliography Annexure

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

THE HISTORY OF INDIAN INSURANCE INDUSTRY

The story of insurance is probably as old as the story of mankind The same instinct that prompts modern businessmen today to secure themselves against loss and disaster existed in primitive men also They too sought to avert the evil consequences of fire and flood and loss of life and were willing to make some sort of sacrifice in order to achieve security Though the concept of insurance is largely a development of the recent past particularly after the industrial era ndashpast few centuries ndash yet its beginnings date back almost 6000 years

Life Insurance

In 1818 the British established the first insurance company in India in Calcutta the Oriental Life Insurance Company First attempts at regulation of the industry were made with the introduction of the Indian Life Assurance Companies Act in 1912 A number of amendments to this Act were made until the Insurance Act was drawn up in 1938 Noteworthy features in the Act were the power given to the Government to collect statistical information about the insured and the high level of protection the Act gave to the public through regulation and control When the Act was changed in 1950 this meant far reaching changes in the industry The extra requirements included a statutory requirement of a certain level of equity capital a ceiling on share holdings in such companies to prevent dominant control (to protect the public from any adversarial policies from one single party) stricter

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

control on investments and generally much tighter control In 1956 the market contained 154 Indian and 16 foreign life insurance companies Business was heavily concentrated in urban areas and targeted the higher echelons of society ldquoUnethical practices adopted by some of the players against the interests of the consumersrdquo then led the Indian government to nationalize the industry In September 1956 nationalization was completed merging all these companies into the so-called Life Insurance Corporation (LIC) It was felt that ldquonationalization has lent the industry fairness solidity growth and reachrdquo

General Insurance

The General insurance business in India started with the establishment of Triton Insurance Company Limited in 1850 at Calcutta In 1907 the first company The Mercantile Insurance Ltd was set up to transact all classes of general Insurance business General Insurance Council a wing of the Insurance Association of India in 1957 framed a code of conduct for ensuring fair conduct and sound business practices In 1968 the Insurance Act was amended to regulate investments and to set minimum solvency margins In the same year the Tariff Advisory Committee was also set up In 1972 The General

Insurance Business (Nationalization) Act was passed to nationalize the general Insurance Business in India with effect from 1st January 1973 For these 107 Insurers was amalgamated and grouped into four companyrsquos viz the National Insurance Company Ltd the New India Assurance Company Ltd the Oriental Insurance Company Ltd and the United India Insurance Company Ltd General Insurance Corporation of India was incorporated as a company

Various types of Life Insurance Policies

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Various types of life insurance policies- Endowment policies This type of policy covers risk for a specified period and

at the end of the maturity sum assured is paid back to policyholder with the bonuses during the term of the policy

Money back policies This type of policy is for periodic payments of partial survival benefits during the term of the policy as long as the policy holder is alive

Group insurance This type of insurance offers life insurance protection under group policies to various groups such as employers-employees professionals co-operatives etc it also provides insurance coverage for people in certain approved occupations at the lowest possible premium cost

Term life insurance policies This type of insurance covers risk only during the selected term period If the policy holder survives the term risk cover comes to an end These types of policies are for those people who are unable to pay larger premium required for endowment and whole life policies No surrender loan or paid up values are in such policies

1Whole life insurance policies This type of policy runs as long as the policyholder is alive and is covered for the entire life of the policyholderIn this policy the insured amount and the bonus is payable only to nominee on the death of policy holder2Joint life insurance policies These policies are similar to endowment policies in maturity benefits and risk cover but joint life policies cover two lives simultaneously such as married couples Sum assured is payable on the first death and again on the death of survival during the term of the policy3Pension plan a pension plan or annuity is an investment over a certain number of years but does not provide any life insurance cover It offers a guaranteed income either for a life or certain period

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Unit linked insurance plan ULIP is a kind of insurance plan which provides life cover as well as return on premium paid over a certainperiod of time The investment is denoted as units and represented by theva lue called as net asset value (NAV)

Meaning of Insurance

Insurance may be described as a social device to reduce or eliminate risk of loss to life and property Insurance is a collective bearing of risk Insurance is a financial device to spread the risks and losses of few people among a large number of people as people prefer small fixed liability instead of big uncertain and changing liability

Reliance Life Insurance has plenty of plans on the anvil It has also 118 branches with strong presence in South and a bouquet of products catering savings protection and investment need of individuals and corporate

Insurance is a policy from a large financial institution that offers a person company or other entity reimbursement or financial protection against possible future losses or damages

Insurance may be described as a social device to reduce or eliminate risk ofloss to life and property Insurance is a collective bearing of risk Insurance is a financial device to spread the risks and losses of few people among a large number of people as people prefer small fixed liability instead of big uncertain and changing liability Insurance can be defined as a ldquolegal contract between two parties whereby one party called insurer undertakes to pay a fixed amount of

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

money on the happening of a particular event which may be certain or uncertainrdquo Theother party called insured pays in exchange a fixed sum known as premium Insurance is desired to safeguard oneself and onersquos family against possible losses on account of risks and perils It provides financial compensation for the losses suffered due to the happening of any unforeseen events

The meaning of insurance is important to understand for anybody that is considering buying an insurance policy or simply understanding the basics of finance Insurance is a hedging instrument used as a precautionary measure against future contingent losses This instrument is used for managing the possible risks of the future

Insurance is bought in order to hedge the possible risks of the future which may or may not take place This is a mode of financially insuring that if such a incident happens then the loss does not affect the present well-being of the person or the property insured Thus through insurance a person buys security and protection

A simple example will make the meaning of insurance easy to understand A biker is always subjected to the risk of head injury But it is not certain that the accident causing him the head injury would definitely occur Still people riding bikes cover their heads with helmets This helmet in such cases acts as insurance by protecting himher from any possible danger The price paid was the possible inconvenience or act of wearing the helmet this ie equivalent to the insurance premiums paid

Though loss of life or injuries incurred cannot be measured in financial terms insurance attempts to quantify such losses financially Insurance can be defined as the process of reimbursing or protecting a person from contingent risk of losses through financial means in return for relatively small regular payments to the insuring body or insurance company

Insurance can range from life to medical to general (residentialcommercial property natural incidents burglary etc)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Life_Insurance It insures the life of the person buying the Life Insurance Certificate Once a Life Insurance is sold by a company then the company remains legally entitled to make payment to the beneficiary after the death of the policy holder

Medical Insurance This is also known as mediclaim Here the policy holder is entitled to receive the amount spent for his health purposes from the insurance company

General Insurance This insurance type involves insuring the risks associated with the general life such as automobiles business related natural incidents commercial and residential properties etc

Importance of Insurance

One of my good friend had a small argument with me that she would not invest in Term Plan of Insurance because she will not get any ldquoreturnsrdquo out of it I believe investing in a term plan looked a very unprofitable thing to her as she never gets back the money she paid as ldquopremiumsrdquo if she survives

Endowment plans looked nice to her because they provide money if you are dead and even if you survive You get back money as the prize for not dying

With respect to Term insurance she understood the fact that her family will get the money from insurance company in case of her death but she was concentrating on the fact that she would not get back anything if she survives What is the return in that case Nothing and looked like some one is fooling

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

you with a product called ldquoTerm Insurancerdquo where you are ldquoinvestingrdquo premiums to get nothing at the end

Let me now tell why this happens and some give you some insight on this matter

I have already talked earlier in my last post ldquoLife Insurance and how to go about itrdquo about Term Insurance Let me now take more deep dive into it and talk about the reasoning part

I will first talk about fundamentals of Insurance and then talk about Endowment Policies and why are they popular and what people donrsquot realise about them and how Term insurance is the right thing for most of the people

Insurance constitutes one of the major segments of the financial market Insurance services play predominant role in the process of financial intermediary Today insurance industry is one of the most growing sectors in India There is lot of potential in the Indian Insurance IndustryThere are many issues which require study The scope of the study of insurance industry of India would be very great as there are ongoing developments in the industry after the opening of the sector The major issue right now is the hike in FDI (Foreign Direct Investment) limit from 26 to 49 in the insurance sector Government may in near future allow 49 FDI in Insurance This would lead to more capital inflowby foreign partnersAnother major issue is the effects on LIC after the entry of private players in the market Though market share of LIC has been affected it has improved in terms of efficiency There are number of other hot topics like penetration of Health Insurance Rural marketing of insurance new distribution channels new product ranges insurance brokersrsquo regulation incentive scheme of developmentofficers of LIC etc So it offers lot of scope for studying the insurance industry Right now the insurance industry has great opportunities in a country like India or China which huge population Also the penetration of insurance in

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

India is very low in both life and non-life segment so there is lot potential to be tapped Before starting the discussion on insurance industry and related issues we have to start with the basics of insurance So first we understand what is insurance How the word lsquoinsurancersquo is different from the word lsquoassurancersquo etc What happens in a average familyThere is someone who earns and his family comprises of wife kids parents if not all there is a subset of these family members The head of the family earns and his family lives happily All the expenses are met from the earnings of this main member most of the time the husband Now consider this person dies in an accident or for that matter because of any event What happens What happens to his family members other than the psychological trauma If they donrsquot have money to take care for them selves either some one from family have to take up the job and start working which may not be possible for them or They have to decrease their standard of life to maintain the expenses They are now totally unsecured from futurersquos point of view In short they are totally messed up which should not have happened I gave this detailed explanation for the circumstances because i wanted you to understand how bad can happen and proper measures must be taken care for this

Difference between Insurance and Assurance

Assurance is older in history and it was used to describe all types of insurances From 1826 the term assurance came to be used only for the risks covered by life insurance and the term insurance was exclusively used to denote the risks covered by marine fire etc The word assurance indicated certainty In life insurance there is an Assurance from the insurance company to make payment under the policy either on the maturity or at earlier death On the other hand the word Insurance was used to denote indemnity type of insurances where the Insurance company was liable to pay only in case of the loss damage theproperty The Insured event was bound to happen sooner or later under assurance but the event insured against may or may not happen under insurance

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

The principle of ldquoindemnityrdquo applies to ldquoinsurance contractsrdquo(non-life) only The scope of the word insurance is wider

Principles of Insurance

FUNDAMENTAL PRINCIPLES OF INSURANCE

Some useful terms in Insurance

INDEMNITY

A contract of insurance contained in a fire marine burglary or any other policy (excepting life assurance and personal accident and sickness insurance) is a contract of indemnity This means that the insured in case of loss against which the policy has been issued shall be paid the actual amount of loss not exceeding the amount of the policy ie he shall be fully indemnified The object of every contract of insurance is to place the insured in the same financial position as nearly as possible after the loss as if he loss had not taken place at all It would be against public policy to allow an insured to make a profit out of his loss or damage

UTMOST GOOD FAITH

Since insurance shifts risk from one party to another it is essential that there must be utmost good faith and mutual confidence between the insured and the insurer In a contract of insurance the insured knows more about the subject matter of the contract than the insurer Consequently he is duty bound to disclose accurately all material facts and nothing should be withheld or concealed Any fact is material which goes to the root of the contract of insurance and has a bearing on the risk involved It is only when the insurer knows the whole truth that he is in a position to judge (a) whether he should accept the risk and (b) what premium he should charge

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

If that were so the insured might be tempted to bring about the event insured against in order to get money

middot Insurable Interest - A contract of insurance effected without insurable interest is void It means that the insured must have an actual pecuniary interest and not a mere anxiety or sentimental interest in the subject matter of the insurance The insured must be so situated with regard to the thing insured that he would have benefit by its existence and loss from its destruction The owner of a ship run a risk of losing his ship the charterer of the ship runs a risk of losing his freight and the owner of the cargo incurs the risk of losing his goods and profit So all these persons have something at stake and all of them have insurable interest It is the existence of insurable interest in a contract of insurance which distinguishes it from a mere watering agreement

middot Causa Proxima - The rule of causa proxima means that the cause of the loss must be proximate or immediate and not remote If the proximate cause of the loss is a peril insured against the insured can recover When a loss has been brought about by two or more causes the question arises as to which is the causa proxima although the result could not have happened without the remote cause But if the loss is brought about by any cause attributable to the misconduct of the insured the insurer is not liable

middot Risk - In a contract of insurance the insurer undertakes to protect the insured from a specified loss and the insurer receive a premium for running the risk of such loss Thus risk must attach to a policy

middot Mitigation of Loss - In the event of some mishap to the insured property the insured must take all necessary steps to mitigate or minimize the loss just as any prudent person would do in those circumstances If he does not do so the insurer can avoid the payment of loss attributable to his negligence But it must be remembered that though the insured is bound to do his best for his insurer he is not bound to do so at the risk of his life

middot Subrogation - The doctrine of subrogation is a corollary to the principle of indemnity and applies only to fire and marine insurance According to it when an insured has received full indemnity in respect of his loss all rights and remedies

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

which he has against third person will pass on to the insurer and will be exercised for his benefit until he (the insurer) recoups the amount he has paid under the policy It must be clarified here that the insurers right of subrogation arises only when he has paid for the loss for which he is liable under the policy and this right extend only to the rights and remedies available to the insured in respect of the thing to which the contract of insurance relates

middot Contribution - Where there are two or more insurance on one risk the principle of contribution comes into play The aim of contribution is to distribute the actual amount of loss among the different insurers who are liable for the same risk under different policies in respect of the same subject matter Any one insurer may pay to the insured the full amount of the loss covered by the policy and then become entitled to contribution from his co-insurers in proportion to the amount which each has undertaken to pay in case of loss of the same subject-matter

In other words the right of contribution arises when (I) there are different policies which relate to the same subject-matter (ii) the policies cover the same peril which caused the loss and (iii) all the policies are in force at the time of the loss and (iv) one of the insurers has paid to the insured more than his share of the loss

History of Insurance

The concept of insurance is believed to have emerged almost 4500 years ago in the ancient land of Babylonia where traders used to bear risk of the carvan by giving loans which were later repaid with interest when the goods arrived safelyThe concept of insurance as we know today took shape in 1688 at a place called Lloydrsquos Coffee House in London where risk bearers used to meet to transact business This coffee house became so popular that Lloydrsquos becamethe one of the first modern insurance companies by the end of the eighteenth century Marine insurance companies came into existence by the end of the eighteenth century These companies were empowered to write fire and life insurance as well as marine The Great Fire of London in 1966 caused huge

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

loss of property and life With a view to providing fire insurance facilities Dr Nicholas Barbon set up in 1967 the first fire insurance company known as the Fire officeThe early history of insurance in India can be traced back to the Vedas The Sanskrit term lsquoYogakshemarsquo (meaning well being) the name of Life Insurance Corporation of Indiarsquos corporate headquarters is found in the Rig Veda The Aryans practiced some form of lsquocommunity insurancersquo around 1000 BCLife insurance in its modern form came to India from England in 1818 The Oriental Life Insurance Company was the first insurance company to be set up in India to help the widows of European community The insurance companies which came into existence between 1818 and 1869 treated Indian lives as subnormal and charged an extra premium of 15 to 20 percent The first Indian insurance company the Bombay Mutual Life Assurance Society came into existence in 1870 to cover Indian lives at normal ratesThe Insurance Act 1938 the first comprehensive legislation governing both life and non-life branches of insurance were enacted to provide strict state control over insurance business This amended insurance Act looked into investments expenditure and management of these companies By the mid- 1950s there were 154 Indian insurers 16 foreign insurers and75 provident societies carrying on life insurance business in India Insurance business flourished and so did scams irregularities and dubious investment practices by scores of companies As a result the government decided tonationalize the life assurance business in India The Life Insurance Corporation of India (LIC) was set up in 1956 The nationalization of life insurance was followed by general insurance in 1972

Time line in Insurance history

1818 British introduced the life insurance to India with the establishment of the Oriental Life Insurance Company in Calcutta

1850 Non life insurance started with Triton Insurance

Company

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1870 Bombay Mutual Life Assurance Society is the first India owned life insurer

1912 The Indian Life Assurance Company Act enacted to regulate the life insurance business

1938 The Insurance Act was enacted 1956 Nationalization took place Government took over 245 Indian and

foreign insurers and provident societies 1972 Non-life business nationalized General Insurance Corporation (GIC)

came into being 1993 Malhotra committee was constituted under the chairmanship of

former RBI chief R N Malhotra todraw a blue print for insurance sector reforms

1994 Malhotra committee recommended reentry of private players 1997 IRDA (Insurance Regulatory and Development Authority) was set up

as a regulator of the insurance market in India 2000 IRDA started giving license to private insurers ICICI Prudential HDFC

were first private players to sell insurance Policies 2001 Royal Sundaram was the first non-life private player to sell an

insurance policy 2002 Bank allowed to sell insurance plans as TPAs enter the scene insurers

start setting non-life claims in the cashless mode

Meaning of Life InsuranceIt insures the life of the person buying the Life Insurance Certificate Once a Life Insurance is sold by a company then the company remains legally entitled to make payment to the beneficiary after the death of the policy holder

There are three parties in a life insurance transaction the insurer the insured and the owner of the policy (policyholder) although the owner and 16 the insured are often the same person Another important person involved in a life insurance policy is the beneficiary The beneficiary is the person

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

or persons who will receive the policy proceeds upon the death of the insuredLife insurance may be divided into two basic classes ndash term and permanent

bull Term life insurance provides for life insurance coverage for aspecified term of years for a specified premium The policy does not accumulate cash value

bull Permanent life insurance is life insurance that remains in force until the policy matures unless the owner fails to pay the premium when due

bull Whole life insurance provides for a level premium and a cash value table included in the policy guaranteed by the company The primary advantages of whole life are guaranteed death benefits guaranteed cash values fixed and known annual premiums and mortality and expense charges will not reduce the cash value shown in the policy

bull Universal life insurance (UL) is a relatively new insurance product intended to provide permanent insurance coverage with greater flexibility in premium payment and the potential for a higher internal rate of return A universal life policy includes a cash account Premiums increase the cash account If you want insurance protection only and not a savings and investment product buy a term life insurance policy

If you want to buy a whole life universal life or other cash value policyplan to hold it for at least 15 years Canceling these policies after only a few years can more than double your

life insurance costs Check the National Association of Insurance Commissioners website (wwwnaicorgcis) or your local library for information on the financial soundness of insurance companies

History of Life Insurance

Risk protection has been a primary goal of humans and institutions throughout history Protecting against risk is what insurance is all about Over 5000 years ago in China insurance was seen as a preventative measure against piracy on the sea

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Piracy in fact was so prevalent that as a way of spreading the risk a number of ships would carry a portion of another ships cargo so that if one ship was captured the entire shipmentwould not be lostIn another part of the world nearly 4500 years ago in the ancient land of Babylonia traders used to bear risk of the caravan trade by giving loans that had to be later repaid with interest when the goods arrived safely In 2100BC the Code of Hammurabi granted legal status to the practice It formalized concepts of ldquobottomryrdquo referring to vessel bottoms and ldquorespondentiardquo referring to cargo These provided the underpinning for marine insurance contracts Such contracts contained three elements a loan on the vessel cargo or freight an interest rate and a surcharge to cover thepossibility of loss In effect ship owners were the insured and lenders were the under writers Life insurance came about a later in ancient Rome where burial clubs were formed to cover the funeral expenses of its members as well as help survivors monetarily With Romes fall around 450 AD most of theconcepts of insurance were abandoned but aspects of it did continue through the Middle Ages particularly with merchant and artisan guilds These provided forms of member insurance covering risks like fire flood theft disability death and even imprisonment During the feudal period early forms of insurance ebbed with the declineo f travel and long-distance trade But during the 14th to 16th centuries transportation commerce and insurance would again reemerge Insurance in India can be traced back to the Vedas For instance Yogakshema the name of Life Insurance Corporation of Indias corporate headquarters is derived from the Rig Veda The term suggests that a form of community insurance was prevalent around 1000 BC and practiced by the AryansAnd similar to ancient Rome burial societies were formed in the Buddhist period to help families build houses and to protect widows and children1048766 Modern InsuranceIllegal almost everywhere else in Europe life insurance in England was vigorously promoted in the three decades following the Glorious Revolution of 1688 The type of insurance we see today owes its roots to 17th centuryEngland Lloyds of London or as they were known then Lloyds Coffee House was the location where merchants ship owners and underwriters met to discuss and transact business deals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

While serving as a means of risk-avoidance life insurance also appealed strongly to the gambling instincts of Englands burgeoning middle class Gambling was so rampant in fact that when newspapers published names of prominent people who were seriously ill bets were placed at Lloydrsquos ontheir anticipated dates of death Reacting against such practices 79 merchant underwriters broke away in 1769 and two years later formed a ldquoNew Lloydrsquos Coffee Houserdquo that became known as the ldquoreal Lloydrsquosrdquo Making wagers onpeoples deaths ceased in 1774 when parliament forbade the practice1048766 Insurance moves to AmericaThe US insurance industry was built on the British model The year 1735 saw the birth of the first insurance company in the American colonies in Charleston SC The Presbyterian Synod of Philadelphia in 1759 sponsored the first life insurance corporation in America for the benefit of ministers and their dependents And the first life insurance policy for the generalpublic in the United States was issued in Philadelphia on May 22 1761 But it wasnt until 80 years later (after 1840) that life insurance really took off in a big way The key to its success was reducing the opposition from religious groupsIn 1835 the infamous New York fire drew peoples attention to the need to provide for sudden and large losses Two years later Massachusetts became the first state to require companies by law to maintain such reserves The great Chicago fire of 1871 further emphasized how fires can cause hugelosses in densely populated modern cities The practice of reinsurance wherein the risks are spread among several companies was devised specifically for such situationsWith the creation of the automobile public liability insurance which first made its appearance in the 1880s gained importance and acceptance More advancement was made to insurance during the process of industrialization In 1897 the British government passed the Workmens Compensation Act which made it mandatory for a company to insure itsemployees against industrial accidents During the 19th century many societies were founded to insure the life andhealth of their members while fraternal orders provided low-cost membersonly insurance Even today such fraternal orders continue to provide insurance coverage to members as do most labor organizations Many employers sponsor group insurance policies for their employees providing

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

not just life insurance but sickness and accident benefits and old-age pensions Employees contribute a certain percentage of the premium for these policies1048766 Final ThoughtsEven though the American insurance industry was greatly influenced by Britain the US market developed somewhat differently from that of the United Kingdom Contributing to that was Americas size land diversity and the overwhelming desire to be independent As America moved from acolonial outpost to an independent force from a farming country to an industrial nation the insurance business developed from a small number of companies to a large industry Insurance became more sophisticated offering new types of coverage and diversified services for an increasingly complex country

Key features of Life Insurance

1) Nomination -When one makes a nomination as the policyholder you continue to be the owner of the policy and the nominee does not have any right under the policy so long as you are alive The nominee has only the right to receive the policy monies in case of your death within the term of the policy

2) Assignment -If your intention is that your policy monies should go only to a particular person you need to assign the policy in favor of that person3) Death Benefit -The primary feature of a life insurance policy is the death benefit it providesPermanent policies provide a death benefit that is guaranteed for the life of the insured provided the premiums have been paid and the policy has notbeen surrendered4) Cash Value -The cash value of a permanent life insurance policy is accumulated throughout the life of the policy It equals the amount a policy owner would receive after any applicable surrender charges if the policy were surrendered before the insureds death5) Dividends -Many life insurance companies issue life insurance policies that entitle the policy owner to share in the companys divisible surplus6) Paid-Up Additions -Dividends paid to a policy owner of a participating policy can be used in numerous ways one of which is toward the purchase of additional coverage

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

called paid-up additions7) Policy Loans -Some life insurance policies allow a policy owner to apply for a loan against the value of their policy Either a fixed or variable rate of interest is chargedThis feature allows the policy owner an easily accessible loan in times of need or opportunity8) Conversion from Term to Permanent -When in need of temporary protection individuals often purchase term life insurance If one owns a term policy sometimes a provision is available that will allow her to convert her policy to a permanent one without providing additional proof of insurability9) Disability Waiver of Premium-Waiver of Premium is an option or benefit that can be attached to a life insurance policy at an additional cost It guarantees that coverage will stay inforce and continue to grow

Benefits of Life Insurance 1) Risk cover -Life Insurance contracts allow an individual to have a risk cover against any unfortunate event of the future2) Tax Deduction -Under section 80C of the Income Tax Act of 1961 one can get tax deductionon premiums up to one lakh rupees Life Insurance policies thus decrease the total taxable income of an individual3) Loans -An individual can easily access loans from different financial institutions by pledging his insurance policies4) Retirement Planning -What had provided protection against the financial consequences of premature death may now be used to help them enjoy their retirement years Moreover the cash value can be used as an additional income in the old age5) Educational Needs -Similar to retirement planning the cash values that flow from ones life insurance schemes can be utilized for educational needs of the insurer or his children

Role of Life Insurance in the growth of economy The Life Insurance Industry has an enviable track record among public sector units It has a Consistent profit and dividend paying record

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

accompanied by a steady growth in its financial resources Through investments in the Government sector and socially- oriented sectors the Industry has contributed immensely to the nations development The industry is recognized as one of the largest financial Institutions in the country The ventures initiated by the industry in the areas of Mutual Fund Housing Finance has done exceedingly well in recent years To protect the countrys foreign exchange reserves the reinsurance arrangement are so Organized that maximum retention is made possible within the country while at the same time protecting interests of the policy holders

Insurance Concept And History

The insurance plan was developed for modern day laws and as a means of providing individuals and businesses with protection against risks Prior to insurance being offered as a service and product when people ran into problems the community would come together to make repairs For instance before insurance was formally offered if a neighborrsquos home were to burn down other neighbors family members and friends would gather all the necessary materials and tools and together rebuild the home However as population grew this small community in most parts of the world changesInterestingly the insurance plan that we know of today was actually based on ancient traditions of the Babylonian and Chinese traders Historians tell us that during the second and third millennia BC merchants in China would have to travel over horrific rapids of the rivers as a means of distributing the things they made To accomplish this the wares were moved using several vessels because it was common for one to capsize

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Introduction of the Company

RELIANCE Life Insurance Limited

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

After many years of debate the government has decided to increase the foreign direct investment (FDI) limit in insurance firms from 26 percent to 49 percent The government will now introduce a bill in Parliament to effect this change The government however conceded that the bill might not be passed by the current Parliament for want of_time

Dhirubhai embarked on his first business venture he had a seed capital of barely US$ 300 (around Rs 14000) Over the next three and a half decades he converted this fledgling enterprise into a Rs 60000 crore colossusmdashan achievement which earned Reliance a place on the global Fortune 500 list the first ever Indian private company to do so Dhirubhai is widely regarded as the father of Indiarsquos capital markets In 1977 when Reliance Textile Industries Limited first went public the Indian stock market was a place patronised by a small club of elite investors which dabbled in a handful of stocks Dhirubhai managed to convince a large number of first-time retail investors to participate in the unfolding Reliance story and put their hard-earned money in the Reliance Textile IPO promising them in exchange for their trust substantial return on their investments It was to be the start of one of great stories of mutual respect and reciprocal gain in the Indian markets

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Under Dhirubhairsquos extraordinary vision and leadership Reliance scripted one of the greatest growth stories in corporate history anywhere in the world and went on to become Indiarsquos largest private sector enterprise Through out this amazing journey Dhirubhai always kept the interests of the ordinary shareholder uppermost in mind in the process making millionaires out of many of the initial investors in the Reliance stock and creating one of the worldrsquos largest shareholder families

About Reliance Life Insurance

Reliance Life Insurance offers you products that fulfill your savings and protection needs Our aim is to emerge as a transnational Life Insurer of global scale and standard

Reliance Life Insurance is an associate company of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indiarsquos leading private sector financial services companies and ranks among the top 3 private sector financial services and banking companies in terms of net worth Reliance Capital has interests in asset management and mutual funds stock broking life and general insurance proprietary investments private equity and other activities in financial services

Reliance - Anil Dhirubhai Ambani Group also has presence in Communications Energy Natural Resources Media Entertainment Healthcare and Infrastructure

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited

INSIDERS ON BOARD OF DIRECTORS

Name (Connections)

Relationships Title Age

R Nandagopal 12 RelationshipsChief Executive Officer and Director

50

Malay Ghosh 12 Relationships President and Director --

Saumen Ghosh 12 RelationshipsNon Executive Director and Group President of Reliance Capital Limited

--

S Krishnan 12 Relationships

Chief Risk Officer and Director

--

R Rangarajan 12 Relationships

Chief Investment Officer and Director

--

C Mohan 12 Relationships

Chief Technology Officer and Director

--

Saroj Panigrahi 12 Relationships

Head of Legal amp Compliance Company Secretary and Director

--

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Title Age

Maneesha Thakur

12 RelationshipsChief Human Resources Officer and Director

--

Other Board Members on Board of Directors

Name (Connections)

Relationships Primary Company Age

Gautam Doshi

61 Relationships

Reliance - Anil Dhirubhai Ambani Group

57

Rajesh Bahl 12 Relationships

University of Delhi --

Pournima Gupte

12 Relationships

Reliance Life Insurance Company Limited

--

S Talwar BA LLB CAIIB

77 Relationships

Housing Development and Infrastructure Limited

70

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Primary Company Age

Rajendra Chitale

63 Relationships

Ishaan Real Estate Plc

Company Profile

Reliance Life Insurance Company Limited provides life insurance products to individuals and corporates in India It offers solutions for individuals such as protection term credit guardian endowment wealth creation with health coverage cash flow savings and investment unit linked investment and insurance automatic investment market return retirement and child plans The company also provides solutions for groups which include employersrsquo liability group superannuation group gratuity group leave encashment employee protection group credit shield group term assurance and employee voluntary benefit plans It offers its products through agents The company was incorporated in 2001 and is based in Mumbai India As of October 22 2005 Reliance Life Insurance Company Limited operates as a subsidiary of Reliance Capital Ltd

Key Executives Mr R Nandagopal

Chief Executive Officer and Director

Age 50

Mr Malay Ghosh

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

President and Director

Mr Sunil Agrawal

Chief Financial Officer

Mr Saumen Ghosh

Non Executive Director and Group President of Reliance Capital Limited

Mr S V Sunder Krishnan Chief Risk Officer and Director

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indias leading private sector financial services companies which ranks among the top 3 private sector financial services and banking companies Reliance Life Insurance is not only one of Indias fastest growing life insurance companies but also counts among the top 4 private sector insurers In just 2 years the Company has crossed the markof_17Million_policies

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP) Given below is the list of the policies provided by Reliance Life Insurance Company

Protection Plans

Reliance Term Plan Reliance Simple Term Plan Reliance Special Term Plan Reliance Credit Guardian Plan Reliance Special Credit Guardian Plan Reliance Endowment Plan

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Special Endowment Plan Reliance Connect 2 Life Reliance Whole Life Plan Reliance Wealth + Health Plan Reliance Cash Flow Plan

Child Plans

Reliance Super Invest Assure Plan Reliance Child Plan Reliance Secure Child Plan Reliance Wealth + Health Plan

Savings amp Investment Plans

Reliance Savings Linked Insurance Plan Reliance Super Invest Assure Plus Plan Reliance Super Invest Assure Plan Total Investment Plan I - Insurance Reliance TIPS -Series I- Insurance Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan Reliance Cash Flow Plan Reliance Super Market Return Plan Reliance Endowment Plan Reliance Special Endowment Plan Reliance Whole Life Plan Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Connect 2 Life Plan Reliance Imaan Investment Plan

Retirement Plans

Total Investment Plan II - Pension

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan

Group Plans

Employers Liability Solutions Employee Protection Solutions Employee Voluntary Benefits

History

Yr 2001-2002 ( From 1st Jan 2001 to Dec 2002)

Insurance Industry in this year so far has 5new entrants namely

Life Insurers

SNo

RegistrationNumber

Date of Reg

Name of the Company

1 121 03012002

Reliance Life Insurance Company Limite d

Reliance Capital Limited announced the launch of its life insurance business on February 1 2006 This was after obtaining the required regulatory approvals from

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

the Registrar Of Companies and the Insurance Regulatory and Development Authority It was in August 2005 that the ball was set rolling when Reliance Capital Limited the financial arm of Reliance ndash Anil Dhirubhai Ambani Group (ADAG) ndash announced the requisition of 100 shareholding in AMP Sanmar Life Insurance Company Limited and the formal transfer of shares took place in October 2005 The company will issue all policy contracts under the Reliance Life Insurance Company limited name All the existing policy contracts also stand transferred to the Reliance Life Insurance entity with all the original contractual terms and commitments intact

Journey so far

Most organizations focus their energies on growth during early stages of the business-building exercise Over a period of time when the business reaches a critical mass the tiny leakages start looking fatal The overall extent of such inefficiencies and lack of control results in major erosion in the companys capital asset value as well as a leap in operational expenses If this phase coincides with an economic slump the companys leadership comes under the scanner Therefore right from the beginning we at Reliance Life Insurance built a mechanism to ensure an in-built IT governance track which remains invisible irrespective of the business dynamic nature

1048766 2005August Anil Dhirubhai Ambani Group (ADAG) announces theacquisition of 100 percent shareholding in AMP Sanmar Life InsuranceCo Ltd

1048766 2006January 17 Mr Nandgopal participates in a one-day conference on lsquoOptimising growth opportunities through Distribution Matrix lsquoEmerging Bancassurancersquo organized by the Asia Insurance Post at the Taj President MumbaiFebruary 1 Rliance Life Insurance officially launched

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

February 16 17 18 Strategy meet at the Reliance Management Institute Amongst those who participate are the CEO COO Functional Heads Regional Managers and Regional Sales ManagersFebruary 26 A Puja held at the Churchgate office situated in Express Building 4th Floor 14 lsquoErsquo Road MumbaiMarch 1 Churchgate office inaugurated by Mr AmitabhJhunjhunwala Mr Amitabh Chaturvedi and Mr NandgopalMarch 6 Shifting to the new premises at Churchgate commencesMarch 7 The new office at Chennai at the Trapezium First Floor 39 Nelson Manickam Road inaugurated by their CEO Mr Nandgopal Mr KV Srinivasan and Mr Sureshbabu also graced the occasion

Mission

The mission of Reliance Life Insurance Company Limited is to be the best in every sphere- business results customer care and employee focus The aim of the company is to Think Bigger and Think Better

Vision Mission amp Goal And Achievements

Vision

Empowering everyone live their dreams

Mission

Create unmatched value for everyone through dependable effective transparent and profitable life insurance and pension plans

Our Goal

Reliance Life Insurance would strive hard to achieve the 3 goals mentioned below

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Emerge as transnational Life Insurer of global scale and standard Create best value for Customers Shareholders and all Stake holders Achieve impeccable reputation and credentials through best business

practices

Achievements

3rd largest private player in a span of just 4 years moved from 11th position to 3rd

Amongst the fastest growing Companies for 4 years in a row

Continuous increase in market share over 4 years from 19 in 2005-06 to 1026 in 2009 -10

RLIC has achieved a growth rate of 21 while the private industry has grown at 13

Fastest to reach the 5 million policy mark

Largest private insurer in terms of policy count in 2009-10

1145 branches 195000 Advisors and over 16000 employees

RLIC continues to be amongst the foremost Life Insurance companies in India to be certified ISO 90012000 for all the processes

Awarded the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Certificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

The Company has also won the DL Shah Quality Council of India Commendation Award in the services category in feb 2008 for its work on promoting self help channels for service

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Future Plans

Forty-four new branches to be opened across the country in the coming months and a pan India presence with 162 branches in the coming year

1048766 A state-of-the-art customer care centre will provide continuous responsive services to the caller and promptly address queries collate feedback and suggestions from the caller who may be both prospective and existing clientele and from channel partners in Chennai and Mumbai

1048766 It will be launching additional products aimed at providingunparalleled service to its valued clientele

Head ndash Office

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998 Gautam is a qualified Chartered Accountant

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited Regd Office H Block 1st Floor Dhirubhai Ambani Knowledge City Navi MumbaiMaharashtra-400710India Reliance Life Insurance Company Limited is licensed life insurance company registered with the Insurance Regulatory and Development Authority (Registration No 121) in accordance with the provisions of the Insurance Act 1938

Branches

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

Given few Branches with Exact Location of Lucknow amp Kanpur in Uttar_Pradesh-

Given below are the branches located in Lucknow

Location

Branch Type Address Phone No

Vikar Nagar

Branch

Office

FF PLOT NO 12 SECTOR 9VIKAR NAGAR KK PALACE ABOVE BANK OF MAHARSHTRA LUCKNOW Uttar Pradesh- 226006

0522321388305223213881

Sector Branc 2ND FLOOR ANURAG 0522302027405223213

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1 LDA Colony

h Office

PLAZA CP 51SECTOR -1 LDA COLONY AASHIYANA LUCKNOW Uttar Pradesh- 226012

884

LucknowBranc

h Office

Reliance House 118 TCV Behind Wave Multiplex Vibhuti Khand Gomti Nagar Lucknow-226010

05223020300

LucknowArea

Office

Rohit Building 1st Floor No1 Opp to Sahara ComplexShahnajaf Road HajaratganjLucknowUttar Pradesh-226001

0522302025505223020240

Given below are the branches located in Kanpur

LocationBranch Type

Address Phone No

Pandu Nagar

Branch Office

Asthana Towers 117H1283 Pandu Nagar Kanpur Uttar

0512-3918861

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Pradesh - 208005

Civil linesBranch Office

14-113 Kn Chambers Civil Lines Kanpur- 208001

0512-39180953918117

Lal Bunglow

Branch Office

GF GROUND FLOOR5 PARADEVANPUR LAL BUNGLOW KANPUR Uttar Pradesh-208007

0512-3200889

Shastri Nagar

Branch Office

GF NILGIRI COMPLEX 12230SHASTRI NAGAR KANPUR Uttar Pradesh-208005

0512-3299981

KanpurBranch Office

OFFICE NO 3 GROUND FLR KAN CHAMBERS CIV IL LINES KANPUR KNPR UP 208002 INDIA WIRELINE KANPUR

5123918860 - 61

Values

Reliance Life Insurance Company Limited has some core values which are listed as follows

1) Result Oriented2) Performance Driven3) Customer Focused4) Learning and Development Oriented5) Employee Centric6) Informal and Fun

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Management

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998

Gautam is a qualified Chartered Accountant

Satya Pal Talwar Independent Director

Satya Pal is an Independent Director of Reliance Life Insurance Company Limited He holds an experience of more than 35 years in operations and policy formulation

Through his distinguished service in the financial industry Satya Pal has served as the lsquoChairman and Managing Directorrsquo of renowned organisations such as Bank of Baroda Union Bank of India and Oriental Bank of Commerce His in-depth knowledge of the sector has seen him rise quickly into pivotal positions at advisory and board levels in Indian and as well Global organisations such as SEBI

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 6: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

I would like to thanks My Faculity Guide Dr PAVNESH for supporting me during this project and providing me an opportunity to learn outside the class room It was a truly wonderful Experience Facuilty I would like to dedicate this project to my parents Without their help and constant support this project would not have been possibleLastly I would like to thank all the respondents who offeredtheir opinions and suggestions through the survey that was conducted by me in AlwarOnce again my Gratitude to the RELIANCE Lifeinsurance For thei kind co-operation

CERTIFICATE FROM THE ORGANIZATION

This is to certify that Mr JITENDRA PANDEY has undergone Summer Training at RELIANCE Life Insurance Co Ltd From 07th June 2010 to 17th July 2010 During this Period He did Research amp Survey of ldquoBrand Image amp Comparative Analysis of Reliance Life Insurancerdquo at Kanpur During the Training we found him Sincere amp Punctual towards all assignments We wish him all the Successes in future endeavour

Authorised Signatory

( AMIT KUMAR TRIPATHI )Territory Manager

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Executive Summary

Anil Dhirubhai Ambani Group (ADAG) announces the acquisition of 100 percent shareholding in AMP Sanmar Life Insurance Company Limited Reliance Life Insurance Company Limited is officially launched on February 1 2006 This was after obtaining the required regulatiry approvals from the Registrar of Companies and the Insurance Regulatory and Development Authority Reliance Life Insurance is the part of the Reliance Capital

Reliance Life Insurance has plenty of plans on the anvil It has also 118branches with strong presence in South and a bouquet of products cateringsavings protection and investment need of individuals and corporate Thehead-office of it is at Chennai

The company has already added 600 employees in addition to the 1000 plusstaff of the erstwhile AMP Sanmar Life Insurance Company Limited Reliance Life Insurance aims to be the consumerrsquos preferred life insurer by understanding and meeting his needs

In todayrsquos corporate and competitive world I find that insurance sector has the maximum growth and potential as compared to the other sectors Insurance has the maximum growth rate of 70-80 while as FMCG sector has maximum 12-15 of growth rate This growth potential attracts me to enter in this sector and RELIANCE LIFE INSURANCE has given me the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

opportunity to work and get experience in highly competitive and enhancing sector

Think Bigger Think Better

CONTENTS

Introduction of the Insurance Industry Life Insurance General Insurance Various types of Life Insurance Policies

Meaning of Insurance Importance of Insurance Difference between Insurance and Assurance Principles of Insurance History of Insurance Time line in Insurance history Meaning of Life Insurance History of Life Insurance Key features of Life Insurance Benefits of Life Insurance Role of Life Insurance in the growth of economy

Introduction of the Company

About Reliance Life Insurance History Journey so far

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Mission Future Plans Head ndash Office Company Profile Branches Company Profile MetLife Inc Values Management Insurance PlansProducts

Research Methodology Objective Scope of study

Significance To The Industry Significance For The Researcher

Sampling Methodology Questionnaire Limitations

Survey Graph Analysis amp Data Interpretation

Findings amp recommendations Findings amp Recommendations Growth Potential Conclusion

Bibliography Annexure

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

THE HISTORY OF INDIAN INSURANCE INDUSTRY

The story of insurance is probably as old as the story of mankind The same instinct that prompts modern businessmen today to secure themselves against loss and disaster existed in primitive men also They too sought to avert the evil consequences of fire and flood and loss of life and were willing to make some sort of sacrifice in order to achieve security Though the concept of insurance is largely a development of the recent past particularly after the industrial era ndashpast few centuries ndash yet its beginnings date back almost 6000 years

Life Insurance

In 1818 the British established the first insurance company in India in Calcutta the Oriental Life Insurance Company First attempts at regulation of the industry were made with the introduction of the Indian Life Assurance Companies Act in 1912 A number of amendments to this Act were made until the Insurance Act was drawn up in 1938 Noteworthy features in the Act were the power given to the Government to collect statistical information about the insured and the high level of protection the Act gave to the public through regulation and control When the Act was changed in 1950 this meant far reaching changes in the industry The extra requirements included a statutory requirement of a certain level of equity capital a ceiling on share holdings in such companies to prevent dominant control (to protect the public from any adversarial policies from one single party) stricter

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

control on investments and generally much tighter control In 1956 the market contained 154 Indian and 16 foreign life insurance companies Business was heavily concentrated in urban areas and targeted the higher echelons of society ldquoUnethical practices adopted by some of the players against the interests of the consumersrdquo then led the Indian government to nationalize the industry In September 1956 nationalization was completed merging all these companies into the so-called Life Insurance Corporation (LIC) It was felt that ldquonationalization has lent the industry fairness solidity growth and reachrdquo

General Insurance

The General insurance business in India started with the establishment of Triton Insurance Company Limited in 1850 at Calcutta In 1907 the first company The Mercantile Insurance Ltd was set up to transact all classes of general Insurance business General Insurance Council a wing of the Insurance Association of India in 1957 framed a code of conduct for ensuring fair conduct and sound business practices In 1968 the Insurance Act was amended to regulate investments and to set minimum solvency margins In the same year the Tariff Advisory Committee was also set up In 1972 The General

Insurance Business (Nationalization) Act was passed to nationalize the general Insurance Business in India with effect from 1st January 1973 For these 107 Insurers was amalgamated and grouped into four companyrsquos viz the National Insurance Company Ltd the New India Assurance Company Ltd the Oriental Insurance Company Ltd and the United India Insurance Company Ltd General Insurance Corporation of India was incorporated as a company

Various types of Life Insurance Policies

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Various types of life insurance policies- Endowment policies This type of policy covers risk for a specified period and

at the end of the maturity sum assured is paid back to policyholder with the bonuses during the term of the policy

Money back policies This type of policy is for periodic payments of partial survival benefits during the term of the policy as long as the policy holder is alive

Group insurance This type of insurance offers life insurance protection under group policies to various groups such as employers-employees professionals co-operatives etc it also provides insurance coverage for people in certain approved occupations at the lowest possible premium cost

Term life insurance policies This type of insurance covers risk only during the selected term period If the policy holder survives the term risk cover comes to an end These types of policies are for those people who are unable to pay larger premium required for endowment and whole life policies No surrender loan or paid up values are in such policies

1Whole life insurance policies This type of policy runs as long as the policyholder is alive and is covered for the entire life of the policyholderIn this policy the insured amount and the bonus is payable only to nominee on the death of policy holder2Joint life insurance policies These policies are similar to endowment policies in maturity benefits and risk cover but joint life policies cover two lives simultaneously such as married couples Sum assured is payable on the first death and again on the death of survival during the term of the policy3Pension plan a pension plan or annuity is an investment over a certain number of years but does not provide any life insurance cover It offers a guaranteed income either for a life or certain period

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Unit linked insurance plan ULIP is a kind of insurance plan which provides life cover as well as return on premium paid over a certainperiod of time The investment is denoted as units and represented by theva lue called as net asset value (NAV)

Meaning of Insurance

Insurance may be described as a social device to reduce or eliminate risk of loss to life and property Insurance is a collective bearing of risk Insurance is a financial device to spread the risks and losses of few people among a large number of people as people prefer small fixed liability instead of big uncertain and changing liability

Reliance Life Insurance has plenty of plans on the anvil It has also 118 branches with strong presence in South and a bouquet of products catering savings protection and investment need of individuals and corporate

Insurance is a policy from a large financial institution that offers a person company or other entity reimbursement or financial protection against possible future losses or damages

Insurance may be described as a social device to reduce or eliminate risk ofloss to life and property Insurance is a collective bearing of risk Insurance is a financial device to spread the risks and losses of few people among a large number of people as people prefer small fixed liability instead of big uncertain and changing liability Insurance can be defined as a ldquolegal contract between two parties whereby one party called insurer undertakes to pay a fixed amount of

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

money on the happening of a particular event which may be certain or uncertainrdquo Theother party called insured pays in exchange a fixed sum known as premium Insurance is desired to safeguard oneself and onersquos family against possible losses on account of risks and perils It provides financial compensation for the losses suffered due to the happening of any unforeseen events

The meaning of insurance is important to understand for anybody that is considering buying an insurance policy or simply understanding the basics of finance Insurance is a hedging instrument used as a precautionary measure against future contingent losses This instrument is used for managing the possible risks of the future

Insurance is bought in order to hedge the possible risks of the future which may or may not take place This is a mode of financially insuring that if such a incident happens then the loss does not affect the present well-being of the person or the property insured Thus through insurance a person buys security and protection

A simple example will make the meaning of insurance easy to understand A biker is always subjected to the risk of head injury But it is not certain that the accident causing him the head injury would definitely occur Still people riding bikes cover their heads with helmets This helmet in such cases acts as insurance by protecting himher from any possible danger The price paid was the possible inconvenience or act of wearing the helmet this ie equivalent to the insurance premiums paid

Though loss of life or injuries incurred cannot be measured in financial terms insurance attempts to quantify such losses financially Insurance can be defined as the process of reimbursing or protecting a person from contingent risk of losses through financial means in return for relatively small regular payments to the insuring body or insurance company

Insurance can range from life to medical to general (residentialcommercial property natural incidents burglary etc)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Life_Insurance It insures the life of the person buying the Life Insurance Certificate Once a Life Insurance is sold by a company then the company remains legally entitled to make payment to the beneficiary after the death of the policy holder

Medical Insurance This is also known as mediclaim Here the policy holder is entitled to receive the amount spent for his health purposes from the insurance company

General Insurance This insurance type involves insuring the risks associated with the general life such as automobiles business related natural incidents commercial and residential properties etc

Importance of Insurance

One of my good friend had a small argument with me that she would not invest in Term Plan of Insurance because she will not get any ldquoreturnsrdquo out of it I believe investing in a term plan looked a very unprofitable thing to her as she never gets back the money she paid as ldquopremiumsrdquo if she survives

Endowment plans looked nice to her because they provide money if you are dead and even if you survive You get back money as the prize for not dying

With respect to Term insurance she understood the fact that her family will get the money from insurance company in case of her death but she was concentrating on the fact that she would not get back anything if she survives What is the return in that case Nothing and looked like some one is fooling

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

you with a product called ldquoTerm Insurancerdquo where you are ldquoinvestingrdquo premiums to get nothing at the end

Let me now tell why this happens and some give you some insight on this matter

I have already talked earlier in my last post ldquoLife Insurance and how to go about itrdquo about Term Insurance Let me now take more deep dive into it and talk about the reasoning part

I will first talk about fundamentals of Insurance and then talk about Endowment Policies and why are they popular and what people donrsquot realise about them and how Term insurance is the right thing for most of the people

Insurance constitutes one of the major segments of the financial market Insurance services play predominant role in the process of financial intermediary Today insurance industry is one of the most growing sectors in India There is lot of potential in the Indian Insurance IndustryThere are many issues which require study The scope of the study of insurance industry of India would be very great as there are ongoing developments in the industry after the opening of the sector The major issue right now is the hike in FDI (Foreign Direct Investment) limit from 26 to 49 in the insurance sector Government may in near future allow 49 FDI in Insurance This would lead to more capital inflowby foreign partnersAnother major issue is the effects on LIC after the entry of private players in the market Though market share of LIC has been affected it has improved in terms of efficiency There are number of other hot topics like penetration of Health Insurance Rural marketing of insurance new distribution channels new product ranges insurance brokersrsquo regulation incentive scheme of developmentofficers of LIC etc So it offers lot of scope for studying the insurance industry Right now the insurance industry has great opportunities in a country like India or China which huge population Also the penetration of insurance in

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

India is very low in both life and non-life segment so there is lot potential to be tapped Before starting the discussion on insurance industry and related issues we have to start with the basics of insurance So first we understand what is insurance How the word lsquoinsurancersquo is different from the word lsquoassurancersquo etc What happens in a average familyThere is someone who earns and his family comprises of wife kids parents if not all there is a subset of these family members The head of the family earns and his family lives happily All the expenses are met from the earnings of this main member most of the time the husband Now consider this person dies in an accident or for that matter because of any event What happens What happens to his family members other than the psychological trauma If they donrsquot have money to take care for them selves either some one from family have to take up the job and start working which may not be possible for them or They have to decrease their standard of life to maintain the expenses They are now totally unsecured from futurersquos point of view In short they are totally messed up which should not have happened I gave this detailed explanation for the circumstances because i wanted you to understand how bad can happen and proper measures must be taken care for this

Difference between Insurance and Assurance

Assurance is older in history and it was used to describe all types of insurances From 1826 the term assurance came to be used only for the risks covered by life insurance and the term insurance was exclusively used to denote the risks covered by marine fire etc The word assurance indicated certainty In life insurance there is an Assurance from the insurance company to make payment under the policy either on the maturity or at earlier death On the other hand the word Insurance was used to denote indemnity type of insurances where the Insurance company was liable to pay only in case of the loss damage theproperty The Insured event was bound to happen sooner or later under assurance but the event insured against may or may not happen under insurance

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

The principle of ldquoindemnityrdquo applies to ldquoinsurance contractsrdquo(non-life) only The scope of the word insurance is wider

Principles of Insurance

FUNDAMENTAL PRINCIPLES OF INSURANCE

Some useful terms in Insurance

INDEMNITY

A contract of insurance contained in a fire marine burglary or any other policy (excepting life assurance and personal accident and sickness insurance) is a contract of indemnity This means that the insured in case of loss against which the policy has been issued shall be paid the actual amount of loss not exceeding the amount of the policy ie he shall be fully indemnified The object of every contract of insurance is to place the insured in the same financial position as nearly as possible after the loss as if he loss had not taken place at all It would be against public policy to allow an insured to make a profit out of his loss or damage

UTMOST GOOD FAITH

Since insurance shifts risk from one party to another it is essential that there must be utmost good faith and mutual confidence between the insured and the insurer In a contract of insurance the insured knows more about the subject matter of the contract than the insurer Consequently he is duty bound to disclose accurately all material facts and nothing should be withheld or concealed Any fact is material which goes to the root of the contract of insurance and has a bearing on the risk involved It is only when the insurer knows the whole truth that he is in a position to judge (a) whether he should accept the risk and (b) what premium he should charge

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

If that were so the insured might be tempted to bring about the event insured against in order to get money

middot Insurable Interest - A contract of insurance effected without insurable interest is void It means that the insured must have an actual pecuniary interest and not a mere anxiety or sentimental interest in the subject matter of the insurance The insured must be so situated with regard to the thing insured that he would have benefit by its existence and loss from its destruction The owner of a ship run a risk of losing his ship the charterer of the ship runs a risk of losing his freight and the owner of the cargo incurs the risk of losing his goods and profit So all these persons have something at stake and all of them have insurable interest It is the existence of insurable interest in a contract of insurance which distinguishes it from a mere watering agreement

middot Causa Proxima - The rule of causa proxima means that the cause of the loss must be proximate or immediate and not remote If the proximate cause of the loss is a peril insured against the insured can recover When a loss has been brought about by two or more causes the question arises as to which is the causa proxima although the result could not have happened without the remote cause But if the loss is brought about by any cause attributable to the misconduct of the insured the insurer is not liable

middot Risk - In a contract of insurance the insurer undertakes to protect the insured from a specified loss and the insurer receive a premium for running the risk of such loss Thus risk must attach to a policy

middot Mitigation of Loss - In the event of some mishap to the insured property the insured must take all necessary steps to mitigate or minimize the loss just as any prudent person would do in those circumstances If he does not do so the insurer can avoid the payment of loss attributable to his negligence But it must be remembered that though the insured is bound to do his best for his insurer he is not bound to do so at the risk of his life

middot Subrogation - The doctrine of subrogation is a corollary to the principle of indemnity and applies only to fire and marine insurance According to it when an insured has received full indemnity in respect of his loss all rights and remedies

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

which he has against third person will pass on to the insurer and will be exercised for his benefit until he (the insurer) recoups the amount he has paid under the policy It must be clarified here that the insurers right of subrogation arises only when he has paid for the loss for which he is liable under the policy and this right extend only to the rights and remedies available to the insured in respect of the thing to which the contract of insurance relates

middot Contribution - Where there are two or more insurance on one risk the principle of contribution comes into play The aim of contribution is to distribute the actual amount of loss among the different insurers who are liable for the same risk under different policies in respect of the same subject matter Any one insurer may pay to the insured the full amount of the loss covered by the policy and then become entitled to contribution from his co-insurers in proportion to the amount which each has undertaken to pay in case of loss of the same subject-matter

In other words the right of contribution arises when (I) there are different policies which relate to the same subject-matter (ii) the policies cover the same peril which caused the loss and (iii) all the policies are in force at the time of the loss and (iv) one of the insurers has paid to the insured more than his share of the loss

History of Insurance

The concept of insurance is believed to have emerged almost 4500 years ago in the ancient land of Babylonia where traders used to bear risk of the carvan by giving loans which were later repaid with interest when the goods arrived safelyThe concept of insurance as we know today took shape in 1688 at a place called Lloydrsquos Coffee House in London where risk bearers used to meet to transact business This coffee house became so popular that Lloydrsquos becamethe one of the first modern insurance companies by the end of the eighteenth century Marine insurance companies came into existence by the end of the eighteenth century These companies were empowered to write fire and life insurance as well as marine The Great Fire of London in 1966 caused huge

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

loss of property and life With a view to providing fire insurance facilities Dr Nicholas Barbon set up in 1967 the first fire insurance company known as the Fire officeThe early history of insurance in India can be traced back to the Vedas The Sanskrit term lsquoYogakshemarsquo (meaning well being) the name of Life Insurance Corporation of Indiarsquos corporate headquarters is found in the Rig Veda The Aryans practiced some form of lsquocommunity insurancersquo around 1000 BCLife insurance in its modern form came to India from England in 1818 The Oriental Life Insurance Company was the first insurance company to be set up in India to help the widows of European community The insurance companies which came into existence between 1818 and 1869 treated Indian lives as subnormal and charged an extra premium of 15 to 20 percent The first Indian insurance company the Bombay Mutual Life Assurance Society came into existence in 1870 to cover Indian lives at normal ratesThe Insurance Act 1938 the first comprehensive legislation governing both life and non-life branches of insurance were enacted to provide strict state control over insurance business This amended insurance Act looked into investments expenditure and management of these companies By the mid- 1950s there were 154 Indian insurers 16 foreign insurers and75 provident societies carrying on life insurance business in India Insurance business flourished and so did scams irregularities and dubious investment practices by scores of companies As a result the government decided tonationalize the life assurance business in India The Life Insurance Corporation of India (LIC) was set up in 1956 The nationalization of life insurance was followed by general insurance in 1972

Time line in Insurance history

1818 British introduced the life insurance to India with the establishment of the Oriental Life Insurance Company in Calcutta

1850 Non life insurance started with Triton Insurance

Company

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1870 Bombay Mutual Life Assurance Society is the first India owned life insurer

1912 The Indian Life Assurance Company Act enacted to regulate the life insurance business

1938 The Insurance Act was enacted 1956 Nationalization took place Government took over 245 Indian and

foreign insurers and provident societies 1972 Non-life business nationalized General Insurance Corporation (GIC)

came into being 1993 Malhotra committee was constituted under the chairmanship of

former RBI chief R N Malhotra todraw a blue print for insurance sector reforms

1994 Malhotra committee recommended reentry of private players 1997 IRDA (Insurance Regulatory and Development Authority) was set up

as a regulator of the insurance market in India 2000 IRDA started giving license to private insurers ICICI Prudential HDFC

were first private players to sell insurance Policies 2001 Royal Sundaram was the first non-life private player to sell an

insurance policy 2002 Bank allowed to sell insurance plans as TPAs enter the scene insurers

start setting non-life claims in the cashless mode

Meaning of Life InsuranceIt insures the life of the person buying the Life Insurance Certificate Once a Life Insurance is sold by a company then the company remains legally entitled to make payment to the beneficiary after the death of the policy holder

There are three parties in a life insurance transaction the insurer the insured and the owner of the policy (policyholder) although the owner and 16 the insured are often the same person Another important person involved in a life insurance policy is the beneficiary The beneficiary is the person

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

or persons who will receive the policy proceeds upon the death of the insuredLife insurance may be divided into two basic classes ndash term and permanent

bull Term life insurance provides for life insurance coverage for aspecified term of years for a specified premium The policy does not accumulate cash value

bull Permanent life insurance is life insurance that remains in force until the policy matures unless the owner fails to pay the premium when due

bull Whole life insurance provides for a level premium and a cash value table included in the policy guaranteed by the company The primary advantages of whole life are guaranteed death benefits guaranteed cash values fixed and known annual premiums and mortality and expense charges will not reduce the cash value shown in the policy

bull Universal life insurance (UL) is a relatively new insurance product intended to provide permanent insurance coverage with greater flexibility in premium payment and the potential for a higher internal rate of return A universal life policy includes a cash account Premiums increase the cash account If you want insurance protection only and not a savings and investment product buy a term life insurance policy

If you want to buy a whole life universal life or other cash value policyplan to hold it for at least 15 years Canceling these policies after only a few years can more than double your

life insurance costs Check the National Association of Insurance Commissioners website (wwwnaicorgcis) or your local library for information on the financial soundness of insurance companies

History of Life Insurance

Risk protection has been a primary goal of humans and institutions throughout history Protecting against risk is what insurance is all about Over 5000 years ago in China insurance was seen as a preventative measure against piracy on the sea

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Piracy in fact was so prevalent that as a way of spreading the risk a number of ships would carry a portion of another ships cargo so that if one ship was captured the entire shipmentwould not be lostIn another part of the world nearly 4500 years ago in the ancient land of Babylonia traders used to bear risk of the caravan trade by giving loans that had to be later repaid with interest when the goods arrived safely In 2100BC the Code of Hammurabi granted legal status to the practice It formalized concepts of ldquobottomryrdquo referring to vessel bottoms and ldquorespondentiardquo referring to cargo These provided the underpinning for marine insurance contracts Such contracts contained three elements a loan on the vessel cargo or freight an interest rate and a surcharge to cover thepossibility of loss In effect ship owners were the insured and lenders were the under writers Life insurance came about a later in ancient Rome where burial clubs were formed to cover the funeral expenses of its members as well as help survivors monetarily With Romes fall around 450 AD most of theconcepts of insurance were abandoned but aspects of it did continue through the Middle Ages particularly with merchant and artisan guilds These provided forms of member insurance covering risks like fire flood theft disability death and even imprisonment During the feudal period early forms of insurance ebbed with the declineo f travel and long-distance trade But during the 14th to 16th centuries transportation commerce and insurance would again reemerge Insurance in India can be traced back to the Vedas For instance Yogakshema the name of Life Insurance Corporation of Indias corporate headquarters is derived from the Rig Veda The term suggests that a form of community insurance was prevalent around 1000 BC and practiced by the AryansAnd similar to ancient Rome burial societies were formed in the Buddhist period to help families build houses and to protect widows and children1048766 Modern InsuranceIllegal almost everywhere else in Europe life insurance in England was vigorously promoted in the three decades following the Glorious Revolution of 1688 The type of insurance we see today owes its roots to 17th centuryEngland Lloyds of London or as they were known then Lloyds Coffee House was the location where merchants ship owners and underwriters met to discuss and transact business deals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

While serving as a means of risk-avoidance life insurance also appealed strongly to the gambling instincts of Englands burgeoning middle class Gambling was so rampant in fact that when newspapers published names of prominent people who were seriously ill bets were placed at Lloydrsquos ontheir anticipated dates of death Reacting against such practices 79 merchant underwriters broke away in 1769 and two years later formed a ldquoNew Lloydrsquos Coffee Houserdquo that became known as the ldquoreal Lloydrsquosrdquo Making wagers onpeoples deaths ceased in 1774 when parliament forbade the practice1048766 Insurance moves to AmericaThe US insurance industry was built on the British model The year 1735 saw the birth of the first insurance company in the American colonies in Charleston SC The Presbyterian Synod of Philadelphia in 1759 sponsored the first life insurance corporation in America for the benefit of ministers and their dependents And the first life insurance policy for the generalpublic in the United States was issued in Philadelphia on May 22 1761 But it wasnt until 80 years later (after 1840) that life insurance really took off in a big way The key to its success was reducing the opposition from religious groupsIn 1835 the infamous New York fire drew peoples attention to the need to provide for sudden and large losses Two years later Massachusetts became the first state to require companies by law to maintain such reserves The great Chicago fire of 1871 further emphasized how fires can cause hugelosses in densely populated modern cities The practice of reinsurance wherein the risks are spread among several companies was devised specifically for such situationsWith the creation of the automobile public liability insurance which first made its appearance in the 1880s gained importance and acceptance More advancement was made to insurance during the process of industrialization In 1897 the British government passed the Workmens Compensation Act which made it mandatory for a company to insure itsemployees against industrial accidents During the 19th century many societies were founded to insure the life andhealth of their members while fraternal orders provided low-cost membersonly insurance Even today such fraternal orders continue to provide insurance coverage to members as do most labor organizations Many employers sponsor group insurance policies for their employees providing

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

not just life insurance but sickness and accident benefits and old-age pensions Employees contribute a certain percentage of the premium for these policies1048766 Final ThoughtsEven though the American insurance industry was greatly influenced by Britain the US market developed somewhat differently from that of the United Kingdom Contributing to that was Americas size land diversity and the overwhelming desire to be independent As America moved from acolonial outpost to an independent force from a farming country to an industrial nation the insurance business developed from a small number of companies to a large industry Insurance became more sophisticated offering new types of coverage and diversified services for an increasingly complex country

Key features of Life Insurance

1) Nomination -When one makes a nomination as the policyholder you continue to be the owner of the policy and the nominee does not have any right under the policy so long as you are alive The nominee has only the right to receive the policy monies in case of your death within the term of the policy

2) Assignment -If your intention is that your policy monies should go only to a particular person you need to assign the policy in favor of that person3) Death Benefit -The primary feature of a life insurance policy is the death benefit it providesPermanent policies provide a death benefit that is guaranteed for the life of the insured provided the premiums have been paid and the policy has notbeen surrendered4) Cash Value -The cash value of a permanent life insurance policy is accumulated throughout the life of the policy It equals the amount a policy owner would receive after any applicable surrender charges if the policy were surrendered before the insureds death5) Dividends -Many life insurance companies issue life insurance policies that entitle the policy owner to share in the companys divisible surplus6) Paid-Up Additions -Dividends paid to a policy owner of a participating policy can be used in numerous ways one of which is toward the purchase of additional coverage

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

called paid-up additions7) Policy Loans -Some life insurance policies allow a policy owner to apply for a loan against the value of their policy Either a fixed or variable rate of interest is chargedThis feature allows the policy owner an easily accessible loan in times of need or opportunity8) Conversion from Term to Permanent -When in need of temporary protection individuals often purchase term life insurance If one owns a term policy sometimes a provision is available that will allow her to convert her policy to a permanent one without providing additional proof of insurability9) Disability Waiver of Premium-Waiver of Premium is an option or benefit that can be attached to a life insurance policy at an additional cost It guarantees that coverage will stay inforce and continue to grow

Benefits of Life Insurance 1) Risk cover -Life Insurance contracts allow an individual to have a risk cover against any unfortunate event of the future2) Tax Deduction -Under section 80C of the Income Tax Act of 1961 one can get tax deductionon premiums up to one lakh rupees Life Insurance policies thus decrease the total taxable income of an individual3) Loans -An individual can easily access loans from different financial institutions by pledging his insurance policies4) Retirement Planning -What had provided protection against the financial consequences of premature death may now be used to help them enjoy their retirement years Moreover the cash value can be used as an additional income in the old age5) Educational Needs -Similar to retirement planning the cash values that flow from ones life insurance schemes can be utilized for educational needs of the insurer or his children

Role of Life Insurance in the growth of economy The Life Insurance Industry has an enviable track record among public sector units It has a Consistent profit and dividend paying record

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

accompanied by a steady growth in its financial resources Through investments in the Government sector and socially- oriented sectors the Industry has contributed immensely to the nations development The industry is recognized as one of the largest financial Institutions in the country The ventures initiated by the industry in the areas of Mutual Fund Housing Finance has done exceedingly well in recent years To protect the countrys foreign exchange reserves the reinsurance arrangement are so Organized that maximum retention is made possible within the country while at the same time protecting interests of the policy holders

Insurance Concept And History

The insurance plan was developed for modern day laws and as a means of providing individuals and businesses with protection against risks Prior to insurance being offered as a service and product when people ran into problems the community would come together to make repairs For instance before insurance was formally offered if a neighborrsquos home were to burn down other neighbors family members and friends would gather all the necessary materials and tools and together rebuild the home However as population grew this small community in most parts of the world changesInterestingly the insurance plan that we know of today was actually based on ancient traditions of the Babylonian and Chinese traders Historians tell us that during the second and third millennia BC merchants in China would have to travel over horrific rapids of the rivers as a means of distributing the things they made To accomplish this the wares were moved using several vessels because it was common for one to capsize

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Introduction of the Company

RELIANCE Life Insurance Limited

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

After many years of debate the government has decided to increase the foreign direct investment (FDI) limit in insurance firms from 26 percent to 49 percent The government will now introduce a bill in Parliament to effect this change The government however conceded that the bill might not be passed by the current Parliament for want of_time

Dhirubhai embarked on his first business venture he had a seed capital of barely US$ 300 (around Rs 14000) Over the next three and a half decades he converted this fledgling enterprise into a Rs 60000 crore colossusmdashan achievement which earned Reliance a place on the global Fortune 500 list the first ever Indian private company to do so Dhirubhai is widely regarded as the father of Indiarsquos capital markets In 1977 when Reliance Textile Industries Limited first went public the Indian stock market was a place patronised by a small club of elite investors which dabbled in a handful of stocks Dhirubhai managed to convince a large number of first-time retail investors to participate in the unfolding Reliance story and put their hard-earned money in the Reliance Textile IPO promising them in exchange for their trust substantial return on their investments It was to be the start of one of great stories of mutual respect and reciprocal gain in the Indian markets

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Under Dhirubhairsquos extraordinary vision and leadership Reliance scripted one of the greatest growth stories in corporate history anywhere in the world and went on to become Indiarsquos largest private sector enterprise Through out this amazing journey Dhirubhai always kept the interests of the ordinary shareholder uppermost in mind in the process making millionaires out of many of the initial investors in the Reliance stock and creating one of the worldrsquos largest shareholder families

About Reliance Life Insurance

Reliance Life Insurance offers you products that fulfill your savings and protection needs Our aim is to emerge as a transnational Life Insurer of global scale and standard

Reliance Life Insurance is an associate company of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indiarsquos leading private sector financial services companies and ranks among the top 3 private sector financial services and banking companies in terms of net worth Reliance Capital has interests in asset management and mutual funds stock broking life and general insurance proprietary investments private equity and other activities in financial services

Reliance - Anil Dhirubhai Ambani Group also has presence in Communications Energy Natural Resources Media Entertainment Healthcare and Infrastructure

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited

INSIDERS ON BOARD OF DIRECTORS

Name (Connections)

Relationships Title Age

R Nandagopal 12 RelationshipsChief Executive Officer and Director

50

Malay Ghosh 12 Relationships President and Director --

Saumen Ghosh 12 RelationshipsNon Executive Director and Group President of Reliance Capital Limited

--

S Krishnan 12 Relationships

Chief Risk Officer and Director

--

R Rangarajan 12 Relationships

Chief Investment Officer and Director

--

C Mohan 12 Relationships

Chief Technology Officer and Director

--

Saroj Panigrahi 12 Relationships

Head of Legal amp Compliance Company Secretary and Director

--

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Title Age

Maneesha Thakur

12 RelationshipsChief Human Resources Officer and Director

--

Other Board Members on Board of Directors

Name (Connections)

Relationships Primary Company Age

Gautam Doshi

61 Relationships

Reliance - Anil Dhirubhai Ambani Group

57

Rajesh Bahl 12 Relationships

University of Delhi --

Pournima Gupte

12 Relationships

Reliance Life Insurance Company Limited

--

S Talwar BA LLB CAIIB

77 Relationships

Housing Development and Infrastructure Limited

70

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Primary Company Age

Rajendra Chitale

63 Relationships

Ishaan Real Estate Plc

Company Profile

Reliance Life Insurance Company Limited provides life insurance products to individuals and corporates in India It offers solutions for individuals such as protection term credit guardian endowment wealth creation with health coverage cash flow savings and investment unit linked investment and insurance automatic investment market return retirement and child plans The company also provides solutions for groups which include employersrsquo liability group superannuation group gratuity group leave encashment employee protection group credit shield group term assurance and employee voluntary benefit plans It offers its products through agents The company was incorporated in 2001 and is based in Mumbai India As of October 22 2005 Reliance Life Insurance Company Limited operates as a subsidiary of Reliance Capital Ltd

Key Executives Mr R Nandagopal

Chief Executive Officer and Director

Age 50

Mr Malay Ghosh

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

President and Director

Mr Sunil Agrawal

Chief Financial Officer

Mr Saumen Ghosh

Non Executive Director and Group President of Reliance Capital Limited

Mr S V Sunder Krishnan Chief Risk Officer and Director

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indias leading private sector financial services companies which ranks among the top 3 private sector financial services and banking companies Reliance Life Insurance is not only one of Indias fastest growing life insurance companies but also counts among the top 4 private sector insurers In just 2 years the Company has crossed the markof_17Million_policies

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP) Given below is the list of the policies provided by Reliance Life Insurance Company

Protection Plans

Reliance Term Plan Reliance Simple Term Plan Reliance Special Term Plan Reliance Credit Guardian Plan Reliance Special Credit Guardian Plan Reliance Endowment Plan

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Special Endowment Plan Reliance Connect 2 Life Reliance Whole Life Plan Reliance Wealth + Health Plan Reliance Cash Flow Plan

Child Plans

Reliance Super Invest Assure Plan Reliance Child Plan Reliance Secure Child Plan Reliance Wealth + Health Plan

Savings amp Investment Plans

Reliance Savings Linked Insurance Plan Reliance Super Invest Assure Plus Plan Reliance Super Invest Assure Plan Total Investment Plan I - Insurance Reliance TIPS -Series I- Insurance Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan Reliance Cash Flow Plan Reliance Super Market Return Plan Reliance Endowment Plan Reliance Special Endowment Plan Reliance Whole Life Plan Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Connect 2 Life Plan Reliance Imaan Investment Plan

Retirement Plans

Total Investment Plan II - Pension

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan

Group Plans

Employers Liability Solutions Employee Protection Solutions Employee Voluntary Benefits

History

Yr 2001-2002 ( From 1st Jan 2001 to Dec 2002)

Insurance Industry in this year so far has 5new entrants namely

Life Insurers

SNo

RegistrationNumber

Date of Reg

Name of the Company

1 121 03012002

Reliance Life Insurance Company Limite d

Reliance Capital Limited announced the launch of its life insurance business on February 1 2006 This was after obtaining the required regulatory approvals from

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

the Registrar Of Companies and the Insurance Regulatory and Development Authority It was in August 2005 that the ball was set rolling when Reliance Capital Limited the financial arm of Reliance ndash Anil Dhirubhai Ambani Group (ADAG) ndash announced the requisition of 100 shareholding in AMP Sanmar Life Insurance Company Limited and the formal transfer of shares took place in October 2005 The company will issue all policy contracts under the Reliance Life Insurance Company limited name All the existing policy contracts also stand transferred to the Reliance Life Insurance entity with all the original contractual terms and commitments intact

Journey so far

Most organizations focus their energies on growth during early stages of the business-building exercise Over a period of time when the business reaches a critical mass the tiny leakages start looking fatal The overall extent of such inefficiencies and lack of control results in major erosion in the companys capital asset value as well as a leap in operational expenses If this phase coincides with an economic slump the companys leadership comes under the scanner Therefore right from the beginning we at Reliance Life Insurance built a mechanism to ensure an in-built IT governance track which remains invisible irrespective of the business dynamic nature

1048766 2005August Anil Dhirubhai Ambani Group (ADAG) announces theacquisition of 100 percent shareholding in AMP Sanmar Life InsuranceCo Ltd

1048766 2006January 17 Mr Nandgopal participates in a one-day conference on lsquoOptimising growth opportunities through Distribution Matrix lsquoEmerging Bancassurancersquo organized by the Asia Insurance Post at the Taj President MumbaiFebruary 1 Rliance Life Insurance officially launched

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

February 16 17 18 Strategy meet at the Reliance Management Institute Amongst those who participate are the CEO COO Functional Heads Regional Managers and Regional Sales ManagersFebruary 26 A Puja held at the Churchgate office situated in Express Building 4th Floor 14 lsquoErsquo Road MumbaiMarch 1 Churchgate office inaugurated by Mr AmitabhJhunjhunwala Mr Amitabh Chaturvedi and Mr NandgopalMarch 6 Shifting to the new premises at Churchgate commencesMarch 7 The new office at Chennai at the Trapezium First Floor 39 Nelson Manickam Road inaugurated by their CEO Mr Nandgopal Mr KV Srinivasan and Mr Sureshbabu also graced the occasion

Mission

The mission of Reliance Life Insurance Company Limited is to be the best in every sphere- business results customer care and employee focus The aim of the company is to Think Bigger and Think Better

Vision Mission amp Goal And Achievements

Vision

Empowering everyone live their dreams

Mission

Create unmatched value for everyone through dependable effective transparent and profitable life insurance and pension plans

Our Goal

Reliance Life Insurance would strive hard to achieve the 3 goals mentioned below

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Emerge as transnational Life Insurer of global scale and standard Create best value for Customers Shareholders and all Stake holders Achieve impeccable reputation and credentials through best business

practices

Achievements

3rd largest private player in a span of just 4 years moved from 11th position to 3rd

Amongst the fastest growing Companies for 4 years in a row

Continuous increase in market share over 4 years from 19 in 2005-06 to 1026 in 2009 -10

RLIC has achieved a growth rate of 21 while the private industry has grown at 13

Fastest to reach the 5 million policy mark

Largest private insurer in terms of policy count in 2009-10

1145 branches 195000 Advisors and over 16000 employees

RLIC continues to be amongst the foremost Life Insurance companies in India to be certified ISO 90012000 for all the processes

Awarded the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Certificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

The Company has also won the DL Shah Quality Council of India Commendation Award in the services category in feb 2008 for its work on promoting self help channels for service

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Future Plans

Forty-four new branches to be opened across the country in the coming months and a pan India presence with 162 branches in the coming year

1048766 A state-of-the-art customer care centre will provide continuous responsive services to the caller and promptly address queries collate feedback and suggestions from the caller who may be both prospective and existing clientele and from channel partners in Chennai and Mumbai

1048766 It will be launching additional products aimed at providingunparalleled service to its valued clientele

Head ndash Office

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998 Gautam is a qualified Chartered Accountant

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited Regd Office H Block 1st Floor Dhirubhai Ambani Knowledge City Navi MumbaiMaharashtra-400710India Reliance Life Insurance Company Limited is licensed life insurance company registered with the Insurance Regulatory and Development Authority (Registration No 121) in accordance with the provisions of the Insurance Act 1938

Branches

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

Given few Branches with Exact Location of Lucknow amp Kanpur in Uttar_Pradesh-

Given below are the branches located in Lucknow

Location

Branch Type Address Phone No

Vikar Nagar

Branch

Office

FF PLOT NO 12 SECTOR 9VIKAR NAGAR KK PALACE ABOVE BANK OF MAHARSHTRA LUCKNOW Uttar Pradesh- 226006

0522321388305223213881

Sector Branc 2ND FLOOR ANURAG 0522302027405223213

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1 LDA Colony

h Office

PLAZA CP 51SECTOR -1 LDA COLONY AASHIYANA LUCKNOW Uttar Pradesh- 226012

884

LucknowBranc

h Office

Reliance House 118 TCV Behind Wave Multiplex Vibhuti Khand Gomti Nagar Lucknow-226010

05223020300

LucknowArea

Office

Rohit Building 1st Floor No1 Opp to Sahara ComplexShahnajaf Road HajaratganjLucknowUttar Pradesh-226001

0522302025505223020240

Given below are the branches located in Kanpur

LocationBranch Type

Address Phone No

Pandu Nagar

Branch Office

Asthana Towers 117H1283 Pandu Nagar Kanpur Uttar

0512-3918861

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Pradesh - 208005

Civil linesBranch Office

14-113 Kn Chambers Civil Lines Kanpur- 208001

0512-39180953918117

Lal Bunglow

Branch Office

GF GROUND FLOOR5 PARADEVANPUR LAL BUNGLOW KANPUR Uttar Pradesh-208007

0512-3200889

Shastri Nagar

Branch Office

GF NILGIRI COMPLEX 12230SHASTRI NAGAR KANPUR Uttar Pradesh-208005

0512-3299981

KanpurBranch Office

OFFICE NO 3 GROUND FLR KAN CHAMBERS CIV IL LINES KANPUR KNPR UP 208002 INDIA WIRELINE KANPUR

5123918860 - 61

Values

Reliance Life Insurance Company Limited has some core values which are listed as follows

1) Result Oriented2) Performance Driven3) Customer Focused4) Learning and Development Oriented5) Employee Centric6) Informal and Fun

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Management

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998

Gautam is a qualified Chartered Accountant

Satya Pal Talwar Independent Director

Satya Pal is an Independent Director of Reliance Life Insurance Company Limited He holds an experience of more than 35 years in operations and policy formulation

Through his distinguished service in the financial industry Satya Pal has served as the lsquoChairman and Managing Directorrsquo of renowned organisations such as Bank of Baroda Union Bank of India and Oriental Bank of Commerce His in-depth knowledge of the sector has seen him rise quickly into pivotal positions at advisory and board levels in Indian and as well Global organisations such as SEBI

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 7: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Executive Summary

Anil Dhirubhai Ambani Group (ADAG) announces the acquisition of 100 percent shareholding in AMP Sanmar Life Insurance Company Limited Reliance Life Insurance Company Limited is officially launched on February 1 2006 This was after obtaining the required regulatiry approvals from the Registrar of Companies and the Insurance Regulatory and Development Authority Reliance Life Insurance is the part of the Reliance Capital

Reliance Life Insurance has plenty of plans on the anvil It has also 118branches with strong presence in South and a bouquet of products cateringsavings protection and investment need of individuals and corporate Thehead-office of it is at Chennai

The company has already added 600 employees in addition to the 1000 plusstaff of the erstwhile AMP Sanmar Life Insurance Company Limited Reliance Life Insurance aims to be the consumerrsquos preferred life insurer by understanding and meeting his needs

In todayrsquos corporate and competitive world I find that insurance sector has the maximum growth and potential as compared to the other sectors Insurance has the maximum growth rate of 70-80 while as FMCG sector has maximum 12-15 of growth rate This growth potential attracts me to enter in this sector and RELIANCE LIFE INSURANCE has given me the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

opportunity to work and get experience in highly competitive and enhancing sector

Think Bigger Think Better

CONTENTS

Introduction of the Insurance Industry Life Insurance General Insurance Various types of Life Insurance Policies

Meaning of Insurance Importance of Insurance Difference between Insurance and Assurance Principles of Insurance History of Insurance Time line in Insurance history Meaning of Life Insurance History of Life Insurance Key features of Life Insurance Benefits of Life Insurance Role of Life Insurance in the growth of economy

Introduction of the Company

About Reliance Life Insurance History Journey so far

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Mission Future Plans Head ndash Office Company Profile Branches Company Profile MetLife Inc Values Management Insurance PlansProducts

Research Methodology Objective Scope of study

Significance To The Industry Significance For The Researcher

Sampling Methodology Questionnaire Limitations

Survey Graph Analysis amp Data Interpretation

Findings amp recommendations Findings amp Recommendations Growth Potential Conclusion

Bibliography Annexure

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

THE HISTORY OF INDIAN INSURANCE INDUSTRY

The story of insurance is probably as old as the story of mankind The same instinct that prompts modern businessmen today to secure themselves against loss and disaster existed in primitive men also They too sought to avert the evil consequences of fire and flood and loss of life and were willing to make some sort of sacrifice in order to achieve security Though the concept of insurance is largely a development of the recent past particularly after the industrial era ndashpast few centuries ndash yet its beginnings date back almost 6000 years

Life Insurance

In 1818 the British established the first insurance company in India in Calcutta the Oriental Life Insurance Company First attempts at regulation of the industry were made with the introduction of the Indian Life Assurance Companies Act in 1912 A number of amendments to this Act were made until the Insurance Act was drawn up in 1938 Noteworthy features in the Act were the power given to the Government to collect statistical information about the insured and the high level of protection the Act gave to the public through regulation and control When the Act was changed in 1950 this meant far reaching changes in the industry The extra requirements included a statutory requirement of a certain level of equity capital a ceiling on share holdings in such companies to prevent dominant control (to protect the public from any adversarial policies from one single party) stricter

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

control on investments and generally much tighter control In 1956 the market contained 154 Indian and 16 foreign life insurance companies Business was heavily concentrated in urban areas and targeted the higher echelons of society ldquoUnethical practices adopted by some of the players against the interests of the consumersrdquo then led the Indian government to nationalize the industry In September 1956 nationalization was completed merging all these companies into the so-called Life Insurance Corporation (LIC) It was felt that ldquonationalization has lent the industry fairness solidity growth and reachrdquo

General Insurance

The General insurance business in India started with the establishment of Triton Insurance Company Limited in 1850 at Calcutta In 1907 the first company The Mercantile Insurance Ltd was set up to transact all classes of general Insurance business General Insurance Council a wing of the Insurance Association of India in 1957 framed a code of conduct for ensuring fair conduct and sound business practices In 1968 the Insurance Act was amended to regulate investments and to set minimum solvency margins In the same year the Tariff Advisory Committee was also set up In 1972 The General

Insurance Business (Nationalization) Act was passed to nationalize the general Insurance Business in India with effect from 1st January 1973 For these 107 Insurers was amalgamated and grouped into four companyrsquos viz the National Insurance Company Ltd the New India Assurance Company Ltd the Oriental Insurance Company Ltd and the United India Insurance Company Ltd General Insurance Corporation of India was incorporated as a company

Various types of Life Insurance Policies

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Various types of life insurance policies- Endowment policies This type of policy covers risk for a specified period and

at the end of the maturity sum assured is paid back to policyholder with the bonuses during the term of the policy

Money back policies This type of policy is for periodic payments of partial survival benefits during the term of the policy as long as the policy holder is alive

Group insurance This type of insurance offers life insurance protection under group policies to various groups such as employers-employees professionals co-operatives etc it also provides insurance coverage for people in certain approved occupations at the lowest possible premium cost

Term life insurance policies This type of insurance covers risk only during the selected term period If the policy holder survives the term risk cover comes to an end These types of policies are for those people who are unable to pay larger premium required for endowment and whole life policies No surrender loan or paid up values are in such policies

1Whole life insurance policies This type of policy runs as long as the policyholder is alive and is covered for the entire life of the policyholderIn this policy the insured amount and the bonus is payable only to nominee on the death of policy holder2Joint life insurance policies These policies are similar to endowment policies in maturity benefits and risk cover but joint life policies cover two lives simultaneously such as married couples Sum assured is payable on the first death and again on the death of survival during the term of the policy3Pension plan a pension plan or annuity is an investment over a certain number of years but does not provide any life insurance cover It offers a guaranteed income either for a life or certain period

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Unit linked insurance plan ULIP is a kind of insurance plan which provides life cover as well as return on premium paid over a certainperiod of time The investment is denoted as units and represented by theva lue called as net asset value (NAV)

Meaning of Insurance

Insurance may be described as a social device to reduce or eliminate risk of loss to life and property Insurance is a collective bearing of risk Insurance is a financial device to spread the risks and losses of few people among a large number of people as people prefer small fixed liability instead of big uncertain and changing liability

Reliance Life Insurance has plenty of plans on the anvil It has also 118 branches with strong presence in South and a bouquet of products catering savings protection and investment need of individuals and corporate

Insurance is a policy from a large financial institution that offers a person company or other entity reimbursement or financial protection against possible future losses or damages

Insurance may be described as a social device to reduce or eliminate risk ofloss to life and property Insurance is a collective bearing of risk Insurance is a financial device to spread the risks and losses of few people among a large number of people as people prefer small fixed liability instead of big uncertain and changing liability Insurance can be defined as a ldquolegal contract between two parties whereby one party called insurer undertakes to pay a fixed amount of

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

money on the happening of a particular event which may be certain or uncertainrdquo Theother party called insured pays in exchange a fixed sum known as premium Insurance is desired to safeguard oneself and onersquos family against possible losses on account of risks and perils It provides financial compensation for the losses suffered due to the happening of any unforeseen events

The meaning of insurance is important to understand for anybody that is considering buying an insurance policy or simply understanding the basics of finance Insurance is a hedging instrument used as a precautionary measure against future contingent losses This instrument is used for managing the possible risks of the future

Insurance is bought in order to hedge the possible risks of the future which may or may not take place This is a mode of financially insuring that if such a incident happens then the loss does not affect the present well-being of the person or the property insured Thus through insurance a person buys security and protection

A simple example will make the meaning of insurance easy to understand A biker is always subjected to the risk of head injury But it is not certain that the accident causing him the head injury would definitely occur Still people riding bikes cover their heads with helmets This helmet in such cases acts as insurance by protecting himher from any possible danger The price paid was the possible inconvenience or act of wearing the helmet this ie equivalent to the insurance premiums paid

Though loss of life or injuries incurred cannot be measured in financial terms insurance attempts to quantify such losses financially Insurance can be defined as the process of reimbursing or protecting a person from contingent risk of losses through financial means in return for relatively small regular payments to the insuring body or insurance company

Insurance can range from life to medical to general (residentialcommercial property natural incidents burglary etc)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Life_Insurance It insures the life of the person buying the Life Insurance Certificate Once a Life Insurance is sold by a company then the company remains legally entitled to make payment to the beneficiary after the death of the policy holder

Medical Insurance This is also known as mediclaim Here the policy holder is entitled to receive the amount spent for his health purposes from the insurance company

General Insurance This insurance type involves insuring the risks associated with the general life such as automobiles business related natural incidents commercial and residential properties etc

Importance of Insurance

One of my good friend had a small argument with me that she would not invest in Term Plan of Insurance because she will not get any ldquoreturnsrdquo out of it I believe investing in a term plan looked a very unprofitable thing to her as she never gets back the money she paid as ldquopremiumsrdquo if she survives

Endowment plans looked nice to her because they provide money if you are dead and even if you survive You get back money as the prize for not dying

With respect to Term insurance she understood the fact that her family will get the money from insurance company in case of her death but she was concentrating on the fact that she would not get back anything if she survives What is the return in that case Nothing and looked like some one is fooling

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

you with a product called ldquoTerm Insurancerdquo where you are ldquoinvestingrdquo premiums to get nothing at the end

Let me now tell why this happens and some give you some insight on this matter

I have already talked earlier in my last post ldquoLife Insurance and how to go about itrdquo about Term Insurance Let me now take more deep dive into it and talk about the reasoning part

I will first talk about fundamentals of Insurance and then talk about Endowment Policies and why are they popular and what people donrsquot realise about them and how Term insurance is the right thing for most of the people

Insurance constitutes one of the major segments of the financial market Insurance services play predominant role in the process of financial intermediary Today insurance industry is one of the most growing sectors in India There is lot of potential in the Indian Insurance IndustryThere are many issues which require study The scope of the study of insurance industry of India would be very great as there are ongoing developments in the industry after the opening of the sector The major issue right now is the hike in FDI (Foreign Direct Investment) limit from 26 to 49 in the insurance sector Government may in near future allow 49 FDI in Insurance This would lead to more capital inflowby foreign partnersAnother major issue is the effects on LIC after the entry of private players in the market Though market share of LIC has been affected it has improved in terms of efficiency There are number of other hot topics like penetration of Health Insurance Rural marketing of insurance new distribution channels new product ranges insurance brokersrsquo regulation incentive scheme of developmentofficers of LIC etc So it offers lot of scope for studying the insurance industry Right now the insurance industry has great opportunities in a country like India or China which huge population Also the penetration of insurance in

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

India is very low in both life and non-life segment so there is lot potential to be tapped Before starting the discussion on insurance industry and related issues we have to start with the basics of insurance So first we understand what is insurance How the word lsquoinsurancersquo is different from the word lsquoassurancersquo etc What happens in a average familyThere is someone who earns and his family comprises of wife kids parents if not all there is a subset of these family members The head of the family earns and his family lives happily All the expenses are met from the earnings of this main member most of the time the husband Now consider this person dies in an accident or for that matter because of any event What happens What happens to his family members other than the psychological trauma If they donrsquot have money to take care for them selves either some one from family have to take up the job and start working which may not be possible for them or They have to decrease their standard of life to maintain the expenses They are now totally unsecured from futurersquos point of view In short they are totally messed up which should not have happened I gave this detailed explanation for the circumstances because i wanted you to understand how bad can happen and proper measures must be taken care for this

Difference between Insurance and Assurance

Assurance is older in history and it was used to describe all types of insurances From 1826 the term assurance came to be used only for the risks covered by life insurance and the term insurance was exclusively used to denote the risks covered by marine fire etc The word assurance indicated certainty In life insurance there is an Assurance from the insurance company to make payment under the policy either on the maturity or at earlier death On the other hand the word Insurance was used to denote indemnity type of insurances where the Insurance company was liable to pay only in case of the loss damage theproperty The Insured event was bound to happen sooner or later under assurance but the event insured against may or may not happen under insurance

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

The principle of ldquoindemnityrdquo applies to ldquoinsurance contractsrdquo(non-life) only The scope of the word insurance is wider

Principles of Insurance

FUNDAMENTAL PRINCIPLES OF INSURANCE

Some useful terms in Insurance

INDEMNITY

A contract of insurance contained in a fire marine burglary or any other policy (excepting life assurance and personal accident and sickness insurance) is a contract of indemnity This means that the insured in case of loss against which the policy has been issued shall be paid the actual amount of loss not exceeding the amount of the policy ie he shall be fully indemnified The object of every contract of insurance is to place the insured in the same financial position as nearly as possible after the loss as if he loss had not taken place at all It would be against public policy to allow an insured to make a profit out of his loss or damage

UTMOST GOOD FAITH

Since insurance shifts risk from one party to another it is essential that there must be utmost good faith and mutual confidence between the insured and the insurer In a contract of insurance the insured knows more about the subject matter of the contract than the insurer Consequently he is duty bound to disclose accurately all material facts and nothing should be withheld or concealed Any fact is material which goes to the root of the contract of insurance and has a bearing on the risk involved It is only when the insurer knows the whole truth that he is in a position to judge (a) whether he should accept the risk and (b) what premium he should charge

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

If that were so the insured might be tempted to bring about the event insured against in order to get money

middot Insurable Interest - A contract of insurance effected without insurable interest is void It means that the insured must have an actual pecuniary interest and not a mere anxiety or sentimental interest in the subject matter of the insurance The insured must be so situated with regard to the thing insured that he would have benefit by its existence and loss from its destruction The owner of a ship run a risk of losing his ship the charterer of the ship runs a risk of losing his freight and the owner of the cargo incurs the risk of losing his goods and profit So all these persons have something at stake and all of them have insurable interest It is the existence of insurable interest in a contract of insurance which distinguishes it from a mere watering agreement

middot Causa Proxima - The rule of causa proxima means that the cause of the loss must be proximate or immediate and not remote If the proximate cause of the loss is a peril insured against the insured can recover When a loss has been brought about by two or more causes the question arises as to which is the causa proxima although the result could not have happened without the remote cause But if the loss is brought about by any cause attributable to the misconduct of the insured the insurer is not liable

middot Risk - In a contract of insurance the insurer undertakes to protect the insured from a specified loss and the insurer receive a premium for running the risk of such loss Thus risk must attach to a policy

middot Mitigation of Loss - In the event of some mishap to the insured property the insured must take all necessary steps to mitigate or minimize the loss just as any prudent person would do in those circumstances If he does not do so the insurer can avoid the payment of loss attributable to his negligence But it must be remembered that though the insured is bound to do his best for his insurer he is not bound to do so at the risk of his life

middot Subrogation - The doctrine of subrogation is a corollary to the principle of indemnity and applies only to fire and marine insurance According to it when an insured has received full indemnity in respect of his loss all rights and remedies

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

which he has against third person will pass on to the insurer and will be exercised for his benefit until he (the insurer) recoups the amount he has paid under the policy It must be clarified here that the insurers right of subrogation arises only when he has paid for the loss for which he is liable under the policy and this right extend only to the rights and remedies available to the insured in respect of the thing to which the contract of insurance relates

middot Contribution - Where there are two or more insurance on one risk the principle of contribution comes into play The aim of contribution is to distribute the actual amount of loss among the different insurers who are liable for the same risk under different policies in respect of the same subject matter Any one insurer may pay to the insured the full amount of the loss covered by the policy and then become entitled to contribution from his co-insurers in proportion to the amount which each has undertaken to pay in case of loss of the same subject-matter

In other words the right of contribution arises when (I) there are different policies which relate to the same subject-matter (ii) the policies cover the same peril which caused the loss and (iii) all the policies are in force at the time of the loss and (iv) one of the insurers has paid to the insured more than his share of the loss

History of Insurance

The concept of insurance is believed to have emerged almost 4500 years ago in the ancient land of Babylonia where traders used to bear risk of the carvan by giving loans which were later repaid with interest when the goods arrived safelyThe concept of insurance as we know today took shape in 1688 at a place called Lloydrsquos Coffee House in London where risk bearers used to meet to transact business This coffee house became so popular that Lloydrsquos becamethe one of the first modern insurance companies by the end of the eighteenth century Marine insurance companies came into existence by the end of the eighteenth century These companies were empowered to write fire and life insurance as well as marine The Great Fire of London in 1966 caused huge

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

loss of property and life With a view to providing fire insurance facilities Dr Nicholas Barbon set up in 1967 the first fire insurance company known as the Fire officeThe early history of insurance in India can be traced back to the Vedas The Sanskrit term lsquoYogakshemarsquo (meaning well being) the name of Life Insurance Corporation of Indiarsquos corporate headquarters is found in the Rig Veda The Aryans practiced some form of lsquocommunity insurancersquo around 1000 BCLife insurance in its modern form came to India from England in 1818 The Oriental Life Insurance Company was the first insurance company to be set up in India to help the widows of European community The insurance companies which came into existence between 1818 and 1869 treated Indian lives as subnormal and charged an extra premium of 15 to 20 percent The first Indian insurance company the Bombay Mutual Life Assurance Society came into existence in 1870 to cover Indian lives at normal ratesThe Insurance Act 1938 the first comprehensive legislation governing both life and non-life branches of insurance were enacted to provide strict state control over insurance business This amended insurance Act looked into investments expenditure and management of these companies By the mid- 1950s there were 154 Indian insurers 16 foreign insurers and75 provident societies carrying on life insurance business in India Insurance business flourished and so did scams irregularities and dubious investment practices by scores of companies As a result the government decided tonationalize the life assurance business in India The Life Insurance Corporation of India (LIC) was set up in 1956 The nationalization of life insurance was followed by general insurance in 1972

Time line in Insurance history

1818 British introduced the life insurance to India with the establishment of the Oriental Life Insurance Company in Calcutta

1850 Non life insurance started with Triton Insurance

Company

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1870 Bombay Mutual Life Assurance Society is the first India owned life insurer

1912 The Indian Life Assurance Company Act enacted to regulate the life insurance business

1938 The Insurance Act was enacted 1956 Nationalization took place Government took over 245 Indian and

foreign insurers and provident societies 1972 Non-life business nationalized General Insurance Corporation (GIC)

came into being 1993 Malhotra committee was constituted under the chairmanship of

former RBI chief R N Malhotra todraw a blue print for insurance sector reforms

1994 Malhotra committee recommended reentry of private players 1997 IRDA (Insurance Regulatory and Development Authority) was set up

as a regulator of the insurance market in India 2000 IRDA started giving license to private insurers ICICI Prudential HDFC

were first private players to sell insurance Policies 2001 Royal Sundaram was the first non-life private player to sell an

insurance policy 2002 Bank allowed to sell insurance plans as TPAs enter the scene insurers

start setting non-life claims in the cashless mode

Meaning of Life InsuranceIt insures the life of the person buying the Life Insurance Certificate Once a Life Insurance is sold by a company then the company remains legally entitled to make payment to the beneficiary after the death of the policy holder

There are three parties in a life insurance transaction the insurer the insured and the owner of the policy (policyholder) although the owner and 16 the insured are often the same person Another important person involved in a life insurance policy is the beneficiary The beneficiary is the person

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

or persons who will receive the policy proceeds upon the death of the insuredLife insurance may be divided into two basic classes ndash term and permanent

bull Term life insurance provides for life insurance coverage for aspecified term of years for a specified premium The policy does not accumulate cash value

bull Permanent life insurance is life insurance that remains in force until the policy matures unless the owner fails to pay the premium when due

bull Whole life insurance provides for a level premium and a cash value table included in the policy guaranteed by the company The primary advantages of whole life are guaranteed death benefits guaranteed cash values fixed and known annual premiums and mortality and expense charges will not reduce the cash value shown in the policy

bull Universal life insurance (UL) is a relatively new insurance product intended to provide permanent insurance coverage with greater flexibility in premium payment and the potential for a higher internal rate of return A universal life policy includes a cash account Premiums increase the cash account If you want insurance protection only and not a savings and investment product buy a term life insurance policy

If you want to buy a whole life universal life or other cash value policyplan to hold it for at least 15 years Canceling these policies after only a few years can more than double your

life insurance costs Check the National Association of Insurance Commissioners website (wwwnaicorgcis) or your local library for information on the financial soundness of insurance companies

History of Life Insurance

Risk protection has been a primary goal of humans and institutions throughout history Protecting against risk is what insurance is all about Over 5000 years ago in China insurance was seen as a preventative measure against piracy on the sea

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Piracy in fact was so prevalent that as a way of spreading the risk a number of ships would carry a portion of another ships cargo so that if one ship was captured the entire shipmentwould not be lostIn another part of the world nearly 4500 years ago in the ancient land of Babylonia traders used to bear risk of the caravan trade by giving loans that had to be later repaid with interest when the goods arrived safely In 2100BC the Code of Hammurabi granted legal status to the practice It formalized concepts of ldquobottomryrdquo referring to vessel bottoms and ldquorespondentiardquo referring to cargo These provided the underpinning for marine insurance contracts Such contracts contained three elements a loan on the vessel cargo or freight an interest rate and a surcharge to cover thepossibility of loss In effect ship owners were the insured and lenders were the under writers Life insurance came about a later in ancient Rome where burial clubs were formed to cover the funeral expenses of its members as well as help survivors monetarily With Romes fall around 450 AD most of theconcepts of insurance were abandoned but aspects of it did continue through the Middle Ages particularly with merchant and artisan guilds These provided forms of member insurance covering risks like fire flood theft disability death and even imprisonment During the feudal period early forms of insurance ebbed with the declineo f travel and long-distance trade But during the 14th to 16th centuries transportation commerce and insurance would again reemerge Insurance in India can be traced back to the Vedas For instance Yogakshema the name of Life Insurance Corporation of Indias corporate headquarters is derived from the Rig Veda The term suggests that a form of community insurance was prevalent around 1000 BC and practiced by the AryansAnd similar to ancient Rome burial societies were formed in the Buddhist period to help families build houses and to protect widows and children1048766 Modern InsuranceIllegal almost everywhere else in Europe life insurance in England was vigorously promoted in the three decades following the Glorious Revolution of 1688 The type of insurance we see today owes its roots to 17th centuryEngland Lloyds of London or as they were known then Lloyds Coffee House was the location where merchants ship owners and underwriters met to discuss and transact business deals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

While serving as a means of risk-avoidance life insurance also appealed strongly to the gambling instincts of Englands burgeoning middle class Gambling was so rampant in fact that when newspapers published names of prominent people who were seriously ill bets were placed at Lloydrsquos ontheir anticipated dates of death Reacting against such practices 79 merchant underwriters broke away in 1769 and two years later formed a ldquoNew Lloydrsquos Coffee Houserdquo that became known as the ldquoreal Lloydrsquosrdquo Making wagers onpeoples deaths ceased in 1774 when parliament forbade the practice1048766 Insurance moves to AmericaThe US insurance industry was built on the British model The year 1735 saw the birth of the first insurance company in the American colonies in Charleston SC The Presbyterian Synod of Philadelphia in 1759 sponsored the first life insurance corporation in America for the benefit of ministers and their dependents And the first life insurance policy for the generalpublic in the United States was issued in Philadelphia on May 22 1761 But it wasnt until 80 years later (after 1840) that life insurance really took off in a big way The key to its success was reducing the opposition from religious groupsIn 1835 the infamous New York fire drew peoples attention to the need to provide for sudden and large losses Two years later Massachusetts became the first state to require companies by law to maintain such reserves The great Chicago fire of 1871 further emphasized how fires can cause hugelosses in densely populated modern cities The practice of reinsurance wherein the risks are spread among several companies was devised specifically for such situationsWith the creation of the automobile public liability insurance which first made its appearance in the 1880s gained importance and acceptance More advancement was made to insurance during the process of industrialization In 1897 the British government passed the Workmens Compensation Act which made it mandatory for a company to insure itsemployees against industrial accidents During the 19th century many societies were founded to insure the life andhealth of their members while fraternal orders provided low-cost membersonly insurance Even today such fraternal orders continue to provide insurance coverage to members as do most labor organizations Many employers sponsor group insurance policies for their employees providing

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

not just life insurance but sickness and accident benefits and old-age pensions Employees contribute a certain percentage of the premium for these policies1048766 Final ThoughtsEven though the American insurance industry was greatly influenced by Britain the US market developed somewhat differently from that of the United Kingdom Contributing to that was Americas size land diversity and the overwhelming desire to be independent As America moved from acolonial outpost to an independent force from a farming country to an industrial nation the insurance business developed from a small number of companies to a large industry Insurance became more sophisticated offering new types of coverage and diversified services for an increasingly complex country

Key features of Life Insurance

1) Nomination -When one makes a nomination as the policyholder you continue to be the owner of the policy and the nominee does not have any right under the policy so long as you are alive The nominee has only the right to receive the policy monies in case of your death within the term of the policy

2) Assignment -If your intention is that your policy monies should go only to a particular person you need to assign the policy in favor of that person3) Death Benefit -The primary feature of a life insurance policy is the death benefit it providesPermanent policies provide a death benefit that is guaranteed for the life of the insured provided the premiums have been paid and the policy has notbeen surrendered4) Cash Value -The cash value of a permanent life insurance policy is accumulated throughout the life of the policy It equals the amount a policy owner would receive after any applicable surrender charges if the policy were surrendered before the insureds death5) Dividends -Many life insurance companies issue life insurance policies that entitle the policy owner to share in the companys divisible surplus6) Paid-Up Additions -Dividends paid to a policy owner of a participating policy can be used in numerous ways one of which is toward the purchase of additional coverage

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

called paid-up additions7) Policy Loans -Some life insurance policies allow a policy owner to apply for a loan against the value of their policy Either a fixed or variable rate of interest is chargedThis feature allows the policy owner an easily accessible loan in times of need or opportunity8) Conversion from Term to Permanent -When in need of temporary protection individuals often purchase term life insurance If one owns a term policy sometimes a provision is available that will allow her to convert her policy to a permanent one without providing additional proof of insurability9) Disability Waiver of Premium-Waiver of Premium is an option or benefit that can be attached to a life insurance policy at an additional cost It guarantees that coverage will stay inforce and continue to grow

Benefits of Life Insurance 1) Risk cover -Life Insurance contracts allow an individual to have a risk cover against any unfortunate event of the future2) Tax Deduction -Under section 80C of the Income Tax Act of 1961 one can get tax deductionon premiums up to one lakh rupees Life Insurance policies thus decrease the total taxable income of an individual3) Loans -An individual can easily access loans from different financial institutions by pledging his insurance policies4) Retirement Planning -What had provided protection against the financial consequences of premature death may now be used to help them enjoy their retirement years Moreover the cash value can be used as an additional income in the old age5) Educational Needs -Similar to retirement planning the cash values that flow from ones life insurance schemes can be utilized for educational needs of the insurer or his children

Role of Life Insurance in the growth of economy The Life Insurance Industry has an enviable track record among public sector units It has a Consistent profit and dividend paying record

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

accompanied by a steady growth in its financial resources Through investments in the Government sector and socially- oriented sectors the Industry has contributed immensely to the nations development The industry is recognized as one of the largest financial Institutions in the country The ventures initiated by the industry in the areas of Mutual Fund Housing Finance has done exceedingly well in recent years To protect the countrys foreign exchange reserves the reinsurance arrangement are so Organized that maximum retention is made possible within the country while at the same time protecting interests of the policy holders

Insurance Concept And History

The insurance plan was developed for modern day laws and as a means of providing individuals and businesses with protection against risks Prior to insurance being offered as a service and product when people ran into problems the community would come together to make repairs For instance before insurance was formally offered if a neighborrsquos home were to burn down other neighbors family members and friends would gather all the necessary materials and tools and together rebuild the home However as population grew this small community in most parts of the world changesInterestingly the insurance plan that we know of today was actually based on ancient traditions of the Babylonian and Chinese traders Historians tell us that during the second and third millennia BC merchants in China would have to travel over horrific rapids of the rivers as a means of distributing the things they made To accomplish this the wares were moved using several vessels because it was common for one to capsize

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Introduction of the Company

RELIANCE Life Insurance Limited

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

After many years of debate the government has decided to increase the foreign direct investment (FDI) limit in insurance firms from 26 percent to 49 percent The government will now introduce a bill in Parliament to effect this change The government however conceded that the bill might not be passed by the current Parliament for want of_time

Dhirubhai embarked on his first business venture he had a seed capital of barely US$ 300 (around Rs 14000) Over the next three and a half decades he converted this fledgling enterprise into a Rs 60000 crore colossusmdashan achievement which earned Reliance a place on the global Fortune 500 list the first ever Indian private company to do so Dhirubhai is widely regarded as the father of Indiarsquos capital markets In 1977 when Reliance Textile Industries Limited first went public the Indian stock market was a place patronised by a small club of elite investors which dabbled in a handful of stocks Dhirubhai managed to convince a large number of first-time retail investors to participate in the unfolding Reliance story and put their hard-earned money in the Reliance Textile IPO promising them in exchange for their trust substantial return on their investments It was to be the start of one of great stories of mutual respect and reciprocal gain in the Indian markets

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Under Dhirubhairsquos extraordinary vision and leadership Reliance scripted one of the greatest growth stories in corporate history anywhere in the world and went on to become Indiarsquos largest private sector enterprise Through out this amazing journey Dhirubhai always kept the interests of the ordinary shareholder uppermost in mind in the process making millionaires out of many of the initial investors in the Reliance stock and creating one of the worldrsquos largest shareholder families

About Reliance Life Insurance

Reliance Life Insurance offers you products that fulfill your savings and protection needs Our aim is to emerge as a transnational Life Insurer of global scale and standard

Reliance Life Insurance is an associate company of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indiarsquos leading private sector financial services companies and ranks among the top 3 private sector financial services and banking companies in terms of net worth Reliance Capital has interests in asset management and mutual funds stock broking life and general insurance proprietary investments private equity and other activities in financial services

Reliance - Anil Dhirubhai Ambani Group also has presence in Communications Energy Natural Resources Media Entertainment Healthcare and Infrastructure

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited

INSIDERS ON BOARD OF DIRECTORS

Name (Connections)

Relationships Title Age

R Nandagopal 12 RelationshipsChief Executive Officer and Director

50

Malay Ghosh 12 Relationships President and Director --

Saumen Ghosh 12 RelationshipsNon Executive Director and Group President of Reliance Capital Limited

--

S Krishnan 12 Relationships

Chief Risk Officer and Director

--

R Rangarajan 12 Relationships

Chief Investment Officer and Director

--

C Mohan 12 Relationships

Chief Technology Officer and Director

--

Saroj Panigrahi 12 Relationships

Head of Legal amp Compliance Company Secretary and Director

--

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Title Age

Maneesha Thakur

12 RelationshipsChief Human Resources Officer and Director

--

Other Board Members on Board of Directors

Name (Connections)

Relationships Primary Company Age

Gautam Doshi

61 Relationships

Reliance - Anil Dhirubhai Ambani Group

57

Rajesh Bahl 12 Relationships

University of Delhi --

Pournima Gupte

12 Relationships

Reliance Life Insurance Company Limited

--

S Talwar BA LLB CAIIB

77 Relationships

Housing Development and Infrastructure Limited

70

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Primary Company Age

Rajendra Chitale

63 Relationships

Ishaan Real Estate Plc

Company Profile

Reliance Life Insurance Company Limited provides life insurance products to individuals and corporates in India It offers solutions for individuals such as protection term credit guardian endowment wealth creation with health coverage cash flow savings and investment unit linked investment and insurance automatic investment market return retirement and child plans The company also provides solutions for groups which include employersrsquo liability group superannuation group gratuity group leave encashment employee protection group credit shield group term assurance and employee voluntary benefit plans It offers its products through agents The company was incorporated in 2001 and is based in Mumbai India As of October 22 2005 Reliance Life Insurance Company Limited operates as a subsidiary of Reliance Capital Ltd

Key Executives Mr R Nandagopal

Chief Executive Officer and Director

Age 50

Mr Malay Ghosh

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

President and Director

Mr Sunil Agrawal

Chief Financial Officer

Mr Saumen Ghosh

Non Executive Director and Group President of Reliance Capital Limited

Mr S V Sunder Krishnan Chief Risk Officer and Director

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indias leading private sector financial services companies which ranks among the top 3 private sector financial services and banking companies Reliance Life Insurance is not only one of Indias fastest growing life insurance companies but also counts among the top 4 private sector insurers In just 2 years the Company has crossed the markof_17Million_policies

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP) Given below is the list of the policies provided by Reliance Life Insurance Company

Protection Plans

Reliance Term Plan Reliance Simple Term Plan Reliance Special Term Plan Reliance Credit Guardian Plan Reliance Special Credit Guardian Plan Reliance Endowment Plan

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Special Endowment Plan Reliance Connect 2 Life Reliance Whole Life Plan Reliance Wealth + Health Plan Reliance Cash Flow Plan

Child Plans

Reliance Super Invest Assure Plan Reliance Child Plan Reliance Secure Child Plan Reliance Wealth + Health Plan

Savings amp Investment Plans

Reliance Savings Linked Insurance Plan Reliance Super Invest Assure Plus Plan Reliance Super Invest Assure Plan Total Investment Plan I - Insurance Reliance TIPS -Series I- Insurance Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan Reliance Cash Flow Plan Reliance Super Market Return Plan Reliance Endowment Plan Reliance Special Endowment Plan Reliance Whole Life Plan Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Connect 2 Life Plan Reliance Imaan Investment Plan

Retirement Plans

Total Investment Plan II - Pension

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan

Group Plans

Employers Liability Solutions Employee Protection Solutions Employee Voluntary Benefits

History

Yr 2001-2002 ( From 1st Jan 2001 to Dec 2002)

Insurance Industry in this year so far has 5new entrants namely

Life Insurers

SNo

RegistrationNumber

Date of Reg

Name of the Company

1 121 03012002

Reliance Life Insurance Company Limite d

Reliance Capital Limited announced the launch of its life insurance business on February 1 2006 This was after obtaining the required regulatory approvals from

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

the Registrar Of Companies and the Insurance Regulatory and Development Authority It was in August 2005 that the ball was set rolling when Reliance Capital Limited the financial arm of Reliance ndash Anil Dhirubhai Ambani Group (ADAG) ndash announced the requisition of 100 shareholding in AMP Sanmar Life Insurance Company Limited and the formal transfer of shares took place in October 2005 The company will issue all policy contracts under the Reliance Life Insurance Company limited name All the existing policy contracts also stand transferred to the Reliance Life Insurance entity with all the original contractual terms and commitments intact

Journey so far

Most organizations focus their energies on growth during early stages of the business-building exercise Over a period of time when the business reaches a critical mass the tiny leakages start looking fatal The overall extent of such inefficiencies and lack of control results in major erosion in the companys capital asset value as well as a leap in operational expenses If this phase coincides with an economic slump the companys leadership comes under the scanner Therefore right from the beginning we at Reliance Life Insurance built a mechanism to ensure an in-built IT governance track which remains invisible irrespective of the business dynamic nature

1048766 2005August Anil Dhirubhai Ambani Group (ADAG) announces theacquisition of 100 percent shareholding in AMP Sanmar Life InsuranceCo Ltd

1048766 2006January 17 Mr Nandgopal participates in a one-day conference on lsquoOptimising growth opportunities through Distribution Matrix lsquoEmerging Bancassurancersquo organized by the Asia Insurance Post at the Taj President MumbaiFebruary 1 Rliance Life Insurance officially launched

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

February 16 17 18 Strategy meet at the Reliance Management Institute Amongst those who participate are the CEO COO Functional Heads Regional Managers and Regional Sales ManagersFebruary 26 A Puja held at the Churchgate office situated in Express Building 4th Floor 14 lsquoErsquo Road MumbaiMarch 1 Churchgate office inaugurated by Mr AmitabhJhunjhunwala Mr Amitabh Chaturvedi and Mr NandgopalMarch 6 Shifting to the new premises at Churchgate commencesMarch 7 The new office at Chennai at the Trapezium First Floor 39 Nelson Manickam Road inaugurated by their CEO Mr Nandgopal Mr KV Srinivasan and Mr Sureshbabu also graced the occasion

Mission

The mission of Reliance Life Insurance Company Limited is to be the best in every sphere- business results customer care and employee focus The aim of the company is to Think Bigger and Think Better

Vision Mission amp Goal And Achievements

Vision

Empowering everyone live their dreams

Mission

Create unmatched value for everyone through dependable effective transparent and profitable life insurance and pension plans

Our Goal

Reliance Life Insurance would strive hard to achieve the 3 goals mentioned below

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Emerge as transnational Life Insurer of global scale and standard Create best value for Customers Shareholders and all Stake holders Achieve impeccable reputation and credentials through best business

practices

Achievements

3rd largest private player in a span of just 4 years moved from 11th position to 3rd

Amongst the fastest growing Companies for 4 years in a row

Continuous increase in market share over 4 years from 19 in 2005-06 to 1026 in 2009 -10

RLIC has achieved a growth rate of 21 while the private industry has grown at 13

Fastest to reach the 5 million policy mark

Largest private insurer in terms of policy count in 2009-10

1145 branches 195000 Advisors and over 16000 employees

RLIC continues to be amongst the foremost Life Insurance companies in India to be certified ISO 90012000 for all the processes

Awarded the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Certificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

The Company has also won the DL Shah Quality Council of India Commendation Award in the services category in feb 2008 for its work on promoting self help channels for service

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Future Plans

Forty-four new branches to be opened across the country in the coming months and a pan India presence with 162 branches in the coming year

1048766 A state-of-the-art customer care centre will provide continuous responsive services to the caller and promptly address queries collate feedback and suggestions from the caller who may be both prospective and existing clientele and from channel partners in Chennai and Mumbai

1048766 It will be launching additional products aimed at providingunparalleled service to its valued clientele

Head ndash Office

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998 Gautam is a qualified Chartered Accountant

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited Regd Office H Block 1st Floor Dhirubhai Ambani Knowledge City Navi MumbaiMaharashtra-400710India Reliance Life Insurance Company Limited is licensed life insurance company registered with the Insurance Regulatory and Development Authority (Registration No 121) in accordance with the provisions of the Insurance Act 1938

Branches

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

Given few Branches with Exact Location of Lucknow amp Kanpur in Uttar_Pradesh-

Given below are the branches located in Lucknow

Location

Branch Type Address Phone No

Vikar Nagar

Branch

Office

FF PLOT NO 12 SECTOR 9VIKAR NAGAR KK PALACE ABOVE BANK OF MAHARSHTRA LUCKNOW Uttar Pradesh- 226006

0522321388305223213881

Sector Branc 2ND FLOOR ANURAG 0522302027405223213

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1 LDA Colony

h Office

PLAZA CP 51SECTOR -1 LDA COLONY AASHIYANA LUCKNOW Uttar Pradesh- 226012

884

LucknowBranc

h Office

Reliance House 118 TCV Behind Wave Multiplex Vibhuti Khand Gomti Nagar Lucknow-226010

05223020300

LucknowArea

Office

Rohit Building 1st Floor No1 Opp to Sahara ComplexShahnajaf Road HajaratganjLucknowUttar Pradesh-226001

0522302025505223020240

Given below are the branches located in Kanpur

LocationBranch Type

Address Phone No

Pandu Nagar

Branch Office

Asthana Towers 117H1283 Pandu Nagar Kanpur Uttar

0512-3918861

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Pradesh - 208005

Civil linesBranch Office

14-113 Kn Chambers Civil Lines Kanpur- 208001

0512-39180953918117

Lal Bunglow

Branch Office

GF GROUND FLOOR5 PARADEVANPUR LAL BUNGLOW KANPUR Uttar Pradesh-208007

0512-3200889

Shastri Nagar

Branch Office

GF NILGIRI COMPLEX 12230SHASTRI NAGAR KANPUR Uttar Pradesh-208005

0512-3299981

KanpurBranch Office

OFFICE NO 3 GROUND FLR KAN CHAMBERS CIV IL LINES KANPUR KNPR UP 208002 INDIA WIRELINE KANPUR

5123918860 - 61

Values

Reliance Life Insurance Company Limited has some core values which are listed as follows

1) Result Oriented2) Performance Driven3) Customer Focused4) Learning and Development Oriented5) Employee Centric6) Informal and Fun

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Management

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998

Gautam is a qualified Chartered Accountant

Satya Pal Talwar Independent Director

Satya Pal is an Independent Director of Reliance Life Insurance Company Limited He holds an experience of more than 35 years in operations and policy formulation

Through his distinguished service in the financial industry Satya Pal has served as the lsquoChairman and Managing Directorrsquo of renowned organisations such as Bank of Baroda Union Bank of India and Oriental Bank of Commerce His in-depth knowledge of the sector has seen him rise quickly into pivotal positions at advisory and board levels in Indian and as well Global organisations such as SEBI

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 8: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

opportunity to work and get experience in highly competitive and enhancing sector

Think Bigger Think Better

CONTENTS

Introduction of the Insurance Industry Life Insurance General Insurance Various types of Life Insurance Policies

Meaning of Insurance Importance of Insurance Difference between Insurance and Assurance Principles of Insurance History of Insurance Time line in Insurance history Meaning of Life Insurance History of Life Insurance Key features of Life Insurance Benefits of Life Insurance Role of Life Insurance in the growth of economy

Introduction of the Company

About Reliance Life Insurance History Journey so far

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Mission Future Plans Head ndash Office Company Profile Branches Company Profile MetLife Inc Values Management Insurance PlansProducts

Research Methodology Objective Scope of study

Significance To The Industry Significance For The Researcher

Sampling Methodology Questionnaire Limitations

Survey Graph Analysis amp Data Interpretation

Findings amp recommendations Findings amp Recommendations Growth Potential Conclusion

Bibliography Annexure

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

THE HISTORY OF INDIAN INSURANCE INDUSTRY

The story of insurance is probably as old as the story of mankind The same instinct that prompts modern businessmen today to secure themselves against loss and disaster existed in primitive men also They too sought to avert the evil consequences of fire and flood and loss of life and were willing to make some sort of sacrifice in order to achieve security Though the concept of insurance is largely a development of the recent past particularly after the industrial era ndashpast few centuries ndash yet its beginnings date back almost 6000 years

Life Insurance

In 1818 the British established the first insurance company in India in Calcutta the Oriental Life Insurance Company First attempts at regulation of the industry were made with the introduction of the Indian Life Assurance Companies Act in 1912 A number of amendments to this Act were made until the Insurance Act was drawn up in 1938 Noteworthy features in the Act were the power given to the Government to collect statistical information about the insured and the high level of protection the Act gave to the public through regulation and control When the Act was changed in 1950 this meant far reaching changes in the industry The extra requirements included a statutory requirement of a certain level of equity capital a ceiling on share holdings in such companies to prevent dominant control (to protect the public from any adversarial policies from one single party) stricter

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

control on investments and generally much tighter control In 1956 the market contained 154 Indian and 16 foreign life insurance companies Business was heavily concentrated in urban areas and targeted the higher echelons of society ldquoUnethical practices adopted by some of the players against the interests of the consumersrdquo then led the Indian government to nationalize the industry In September 1956 nationalization was completed merging all these companies into the so-called Life Insurance Corporation (LIC) It was felt that ldquonationalization has lent the industry fairness solidity growth and reachrdquo

General Insurance

The General insurance business in India started with the establishment of Triton Insurance Company Limited in 1850 at Calcutta In 1907 the first company The Mercantile Insurance Ltd was set up to transact all classes of general Insurance business General Insurance Council a wing of the Insurance Association of India in 1957 framed a code of conduct for ensuring fair conduct and sound business practices In 1968 the Insurance Act was amended to regulate investments and to set minimum solvency margins In the same year the Tariff Advisory Committee was also set up In 1972 The General

Insurance Business (Nationalization) Act was passed to nationalize the general Insurance Business in India with effect from 1st January 1973 For these 107 Insurers was amalgamated and grouped into four companyrsquos viz the National Insurance Company Ltd the New India Assurance Company Ltd the Oriental Insurance Company Ltd and the United India Insurance Company Ltd General Insurance Corporation of India was incorporated as a company

Various types of Life Insurance Policies

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Various types of life insurance policies- Endowment policies This type of policy covers risk for a specified period and

at the end of the maturity sum assured is paid back to policyholder with the bonuses during the term of the policy

Money back policies This type of policy is for periodic payments of partial survival benefits during the term of the policy as long as the policy holder is alive

Group insurance This type of insurance offers life insurance protection under group policies to various groups such as employers-employees professionals co-operatives etc it also provides insurance coverage for people in certain approved occupations at the lowest possible premium cost

Term life insurance policies This type of insurance covers risk only during the selected term period If the policy holder survives the term risk cover comes to an end These types of policies are for those people who are unable to pay larger premium required for endowment and whole life policies No surrender loan or paid up values are in such policies

1Whole life insurance policies This type of policy runs as long as the policyholder is alive and is covered for the entire life of the policyholderIn this policy the insured amount and the bonus is payable only to nominee on the death of policy holder2Joint life insurance policies These policies are similar to endowment policies in maturity benefits and risk cover but joint life policies cover two lives simultaneously such as married couples Sum assured is payable on the first death and again on the death of survival during the term of the policy3Pension plan a pension plan or annuity is an investment over a certain number of years but does not provide any life insurance cover It offers a guaranteed income either for a life or certain period

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Unit linked insurance plan ULIP is a kind of insurance plan which provides life cover as well as return on premium paid over a certainperiod of time The investment is denoted as units and represented by theva lue called as net asset value (NAV)

Meaning of Insurance

Insurance may be described as a social device to reduce or eliminate risk of loss to life and property Insurance is a collective bearing of risk Insurance is a financial device to spread the risks and losses of few people among a large number of people as people prefer small fixed liability instead of big uncertain and changing liability

Reliance Life Insurance has plenty of plans on the anvil It has also 118 branches with strong presence in South and a bouquet of products catering savings protection and investment need of individuals and corporate

Insurance is a policy from a large financial institution that offers a person company or other entity reimbursement or financial protection against possible future losses or damages

Insurance may be described as a social device to reduce or eliminate risk ofloss to life and property Insurance is a collective bearing of risk Insurance is a financial device to spread the risks and losses of few people among a large number of people as people prefer small fixed liability instead of big uncertain and changing liability Insurance can be defined as a ldquolegal contract between two parties whereby one party called insurer undertakes to pay a fixed amount of

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

money on the happening of a particular event which may be certain or uncertainrdquo Theother party called insured pays in exchange a fixed sum known as premium Insurance is desired to safeguard oneself and onersquos family against possible losses on account of risks and perils It provides financial compensation for the losses suffered due to the happening of any unforeseen events

The meaning of insurance is important to understand for anybody that is considering buying an insurance policy or simply understanding the basics of finance Insurance is a hedging instrument used as a precautionary measure against future contingent losses This instrument is used for managing the possible risks of the future

Insurance is bought in order to hedge the possible risks of the future which may or may not take place This is a mode of financially insuring that if such a incident happens then the loss does not affect the present well-being of the person or the property insured Thus through insurance a person buys security and protection

A simple example will make the meaning of insurance easy to understand A biker is always subjected to the risk of head injury But it is not certain that the accident causing him the head injury would definitely occur Still people riding bikes cover their heads with helmets This helmet in such cases acts as insurance by protecting himher from any possible danger The price paid was the possible inconvenience or act of wearing the helmet this ie equivalent to the insurance premiums paid

Though loss of life or injuries incurred cannot be measured in financial terms insurance attempts to quantify such losses financially Insurance can be defined as the process of reimbursing or protecting a person from contingent risk of losses through financial means in return for relatively small regular payments to the insuring body or insurance company

Insurance can range from life to medical to general (residentialcommercial property natural incidents burglary etc)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Life_Insurance It insures the life of the person buying the Life Insurance Certificate Once a Life Insurance is sold by a company then the company remains legally entitled to make payment to the beneficiary after the death of the policy holder

Medical Insurance This is also known as mediclaim Here the policy holder is entitled to receive the amount spent for his health purposes from the insurance company

General Insurance This insurance type involves insuring the risks associated with the general life such as automobiles business related natural incidents commercial and residential properties etc

Importance of Insurance

One of my good friend had a small argument with me that she would not invest in Term Plan of Insurance because she will not get any ldquoreturnsrdquo out of it I believe investing in a term plan looked a very unprofitable thing to her as she never gets back the money she paid as ldquopremiumsrdquo if she survives

Endowment plans looked nice to her because they provide money if you are dead and even if you survive You get back money as the prize for not dying

With respect to Term insurance she understood the fact that her family will get the money from insurance company in case of her death but she was concentrating on the fact that she would not get back anything if she survives What is the return in that case Nothing and looked like some one is fooling

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

you with a product called ldquoTerm Insurancerdquo where you are ldquoinvestingrdquo premiums to get nothing at the end

Let me now tell why this happens and some give you some insight on this matter

I have already talked earlier in my last post ldquoLife Insurance and how to go about itrdquo about Term Insurance Let me now take more deep dive into it and talk about the reasoning part

I will first talk about fundamentals of Insurance and then talk about Endowment Policies and why are they popular and what people donrsquot realise about them and how Term insurance is the right thing for most of the people

Insurance constitutes one of the major segments of the financial market Insurance services play predominant role in the process of financial intermediary Today insurance industry is one of the most growing sectors in India There is lot of potential in the Indian Insurance IndustryThere are many issues which require study The scope of the study of insurance industry of India would be very great as there are ongoing developments in the industry after the opening of the sector The major issue right now is the hike in FDI (Foreign Direct Investment) limit from 26 to 49 in the insurance sector Government may in near future allow 49 FDI in Insurance This would lead to more capital inflowby foreign partnersAnother major issue is the effects on LIC after the entry of private players in the market Though market share of LIC has been affected it has improved in terms of efficiency There are number of other hot topics like penetration of Health Insurance Rural marketing of insurance new distribution channels new product ranges insurance brokersrsquo regulation incentive scheme of developmentofficers of LIC etc So it offers lot of scope for studying the insurance industry Right now the insurance industry has great opportunities in a country like India or China which huge population Also the penetration of insurance in

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

India is very low in both life and non-life segment so there is lot potential to be tapped Before starting the discussion on insurance industry and related issues we have to start with the basics of insurance So first we understand what is insurance How the word lsquoinsurancersquo is different from the word lsquoassurancersquo etc What happens in a average familyThere is someone who earns and his family comprises of wife kids parents if not all there is a subset of these family members The head of the family earns and his family lives happily All the expenses are met from the earnings of this main member most of the time the husband Now consider this person dies in an accident or for that matter because of any event What happens What happens to his family members other than the psychological trauma If they donrsquot have money to take care for them selves either some one from family have to take up the job and start working which may not be possible for them or They have to decrease their standard of life to maintain the expenses They are now totally unsecured from futurersquos point of view In short they are totally messed up which should not have happened I gave this detailed explanation for the circumstances because i wanted you to understand how bad can happen and proper measures must be taken care for this

Difference between Insurance and Assurance

Assurance is older in history and it was used to describe all types of insurances From 1826 the term assurance came to be used only for the risks covered by life insurance and the term insurance was exclusively used to denote the risks covered by marine fire etc The word assurance indicated certainty In life insurance there is an Assurance from the insurance company to make payment under the policy either on the maturity or at earlier death On the other hand the word Insurance was used to denote indemnity type of insurances where the Insurance company was liable to pay only in case of the loss damage theproperty The Insured event was bound to happen sooner or later under assurance but the event insured against may or may not happen under insurance

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

The principle of ldquoindemnityrdquo applies to ldquoinsurance contractsrdquo(non-life) only The scope of the word insurance is wider

Principles of Insurance

FUNDAMENTAL PRINCIPLES OF INSURANCE

Some useful terms in Insurance

INDEMNITY

A contract of insurance contained in a fire marine burglary or any other policy (excepting life assurance and personal accident and sickness insurance) is a contract of indemnity This means that the insured in case of loss against which the policy has been issued shall be paid the actual amount of loss not exceeding the amount of the policy ie he shall be fully indemnified The object of every contract of insurance is to place the insured in the same financial position as nearly as possible after the loss as if he loss had not taken place at all It would be against public policy to allow an insured to make a profit out of his loss or damage

UTMOST GOOD FAITH

Since insurance shifts risk from one party to another it is essential that there must be utmost good faith and mutual confidence between the insured and the insurer In a contract of insurance the insured knows more about the subject matter of the contract than the insurer Consequently he is duty bound to disclose accurately all material facts and nothing should be withheld or concealed Any fact is material which goes to the root of the contract of insurance and has a bearing on the risk involved It is only when the insurer knows the whole truth that he is in a position to judge (a) whether he should accept the risk and (b) what premium he should charge

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

If that were so the insured might be tempted to bring about the event insured against in order to get money

middot Insurable Interest - A contract of insurance effected without insurable interest is void It means that the insured must have an actual pecuniary interest and not a mere anxiety or sentimental interest in the subject matter of the insurance The insured must be so situated with regard to the thing insured that he would have benefit by its existence and loss from its destruction The owner of a ship run a risk of losing his ship the charterer of the ship runs a risk of losing his freight and the owner of the cargo incurs the risk of losing his goods and profit So all these persons have something at stake and all of them have insurable interest It is the existence of insurable interest in a contract of insurance which distinguishes it from a mere watering agreement

middot Causa Proxima - The rule of causa proxima means that the cause of the loss must be proximate or immediate and not remote If the proximate cause of the loss is a peril insured against the insured can recover When a loss has been brought about by two or more causes the question arises as to which is the causa proxima although the result could not have happened without the remote cause But if the loss is brought about by any cause attributable to the misconduct of the insured the insurer is not liable

middot Risk - In a contract of insurance the insurer undertakes to protect the insured from a specified loss and the insurer receive a premium for running the risk of such loss Thus risk must attach to a policy

middot Mitigation of Loss - In the event of some mishap to the insured property the insured must take all necessary steps to mitigate or minimize the loss just as any prudent person would do in those circumstances If he does not do so the insurer can avoid the payment of loss attributable to his negligence But it must be remembered that though the insured is bound to do his best for his insurer he is not bound to do so at the risk of his life

middot Subrogation - The doctrine of subrogation is a corollary to the principle of indemnity and applies only to fire and marine insurance According to it when an insured has received full indemnity in respect of his loss all rights and remedies

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

which he has against third person will pass on to the insurer and will be exercised for his benefit until he (the insurer) recoups the amount he has paid under the policy It must be clarified here that the insurers right of subrogation arises only when he has paid for the loss for which he is liable under the policy and this right extend only to the rights and remedies available to the insured in respect of the thing to which the contract of insurance relates

middot Contribution - Where there are two or more insurance on one risk the principle of contribution comes into play The aim of contribution is to distribute the actual amount of loss among the different insurers who are liable for the same risk under different policies in respect of the same subject matter Any one insurer may pay to the insured the full amount of the loss covered by the policy and then become entitled to contribution from his co-insurers in proportion to the amount which each has undertaken to pay in case of loss of the same subject-matter

In other words the right of contribution arises when (I) there are different policies which relate to the same subject-matter (ii) the policies cover the same peril which caused the loss and (iii) all the policies are in force at the time of the loss and (iv) one of the insurers has paid to the insured more than his share of the loss

History of Insurance

The concept of insurance is believed to have emerged almost 4500 years ago in the ancient land of Babylonia where traders used to bear risk of the carvan by giving loans which were later repaid with interest when the goods arrived safelyThe concept of insurance as we know today took shape in 1688 at a place called Lloydrsquos Coffee House in London where risk bearers used to meet to transact business This coffee house became so popular that Lloydrsquos becamethe one of the first modern insurance companies by the end of the eighteenth century Marine insurance companies came into existence by the end of the eighteenth century These companies were empowered to write fire and life insurance as well as marine The Great Fire of London in 1966 caused huge

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

loss of property and life With a view to providing fire insurance facilities Dr Nicholas Barbon set up in 1967 the first fire insurance company known as the Fire officeThe early history of insurance in India can be traced back to the Vedas The Sanskrit term lsquoYogakshemarsquo (meaning well being) the name of Life Insurance Corporation of Indiarsquos corporate headquarters is found in the Rig Veda The Aryans practiced some form of lsquocommunity insurancersquo around 1000 BCLife insurance in its modern form came to India from England in 1818 The Oriental Life Insurance Company was the first insurance company to be set up in India to help the widows of European community The insurance companies which came into existence between 1818 and 1869 treated Indian lives as subnormal and charged an extra premium of 15 to 20 percent The first Indian insurance company the Bombay Mutual Life Assurance Society came into existence in 1870 to cover Indian lives at normal ratesThe Insurance Act 1938 the first comprehensive legislation governing both life and non-life branches of insurance were enacted to provide strict state control over insurance business This amended insurance Act looked into investments expenditure and management of these companies By the mid- 1950s there were 154 Indian insurers 16 foreign insurers and75 provident societies carrying on life insurance business in India Insurance business flourished and so did scams irregularities and dubious investment practices by scores of companies As a result the government decided tonationalize the life assurance business in India The Life Insurance Corporation of India (LIC) was set up in 1956 The nationalization of life insurance was followed by general insurance in 1972

Time line in Insurance history

1818 British introduced the life insurance to India with the establishment of the Oriental Life Insurance Company in Calcutta

1850 Non life insurance started with Triton Insurance

Company

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1870 Bombay Mutual Life Assurance Society is the first India owned life insurer

1912 The Indian Life Assurance Company Act enacted to regulate the life insurance business

1938 The Insurance Act was enacted 1956 Nationalization took place Government took over 245 Indian and

foreign insurers and provident societies 1972 Non-life business nationalized General Insurance Corporation (GIC)

came into being 1993 Malhotra committee was constituted under the chairmanship of

former RBI chief R N Malhotra todraw a blue print for insurance sector reforms

1994 Malhotra committee recommended reentry of private players 1997 IRDA (Insurance Regulatory and Development Authority) was set up

as a regulator of the insurance market in India 2000 IRDA started giving license to private insurers ICICI Prudential HDFC

were first private players to sell insurance Policies 2001 Royal Sundaram was the first non-life private player to sell an

insurance policy 2002 Bank allowed to sell insurance plans as TPAs enter the scene insurers

start setting non-life claims in the cashless mode

Meaning of Life InsuranceIt insures the life of the person buying the Life Insurance Certificate Once a Life Insurance is sold by a company then the company remains legally entitled to make payment to the beneficiary after the death of the policy holder

There are three parties in a life insurance transaction the insurer the insured and the owner of the policy (policyholder) although the owner and 16 the insured are often the same person Another important person involved in a life insurance policy is the beneficiary The beneficiary is the person

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

or persons who will receive the policy proceeds upon the death of the insuredLife insurance may be divided into two basic classes ndash term and permanent

bull Term life insurance provides for life insurance coverage for aspecified term of years for a specified premium The policy does not accumulate cash value

bull Permanent life insurance is life insurance that remains in force until the policy matures unless the owner fails to pay the premium when due

bull Whole life insurance provides for a level premium and a cash value table included in the policy guaranteed by the company The primary advantages of whole life are guaranteed death benefits guaranteed cash values fixed and known annual premiums and mortality and expense charges will not reduce the cash value shown in the policy

bull Universal life insurance (UL) is a relatively new insurance product intended to provide permanent insurance coverage with greater flexibility in premium payment and the potential for a higher internal rate of return A universal life policy includes a cash account Premiums increase the cash account If you want insurance protection only and not a savings and investment product buy a term life insurance policy

If you want to buy a whole life universal life or other cash value policyplan to hold it for at least 15 years Canceling these policies after only a few years can more than double your

life insurance costs Check the National Association of Insurance Commissioners website (wwwnaicorgcis) or your local library for information on the financial soundness of insurance companies

History of Life Insurance

Risk protection has been a primary goal of humans and institutions throughout history Protecting against risk is what insurance is all about Over 5000 years ago in China insurance was seen as a preventative measure against piracy on the sea

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Piracy in fact was so prevalent that as a way of spreading the risk a number of ships would carry a portion of another ships cargo so that if one ship was captured the entire shipmentwould not be lostIn another part of the world nearly 4500 years ago in the ancient land of Babylonia traders used to bear risk of the caravan trade by giving loans that had to be later repaid with interest when the goods arrived safely In 2100BC the Code of Hammurabi granted legal status to the practice It formalized concepts of ldquobottomryrdquo referring to vessel bottoms and ldquorespondentiardquo referring to cargo These provided the underpinning for marine insurance contracts Such contracts contained three elements a loan on the vessel cargo or freight an interest rate and a surcharge to cover thepossibility of loss In effect ship owners were the insured and lenders were the under writers Life insurance came about a later in ancient Rome where burial clubs were formed to cover the funeral expenses of its members as well as help survivors monetarily With Romes fall around 450 AD most of theconcepts of insurance were abandoned but aspects of it did continue through the Middle Ages particularly with merchant and artisan guilds These provided forms of member insurance covering risks like fire flood theft disability death and even imprisonment During the feudal period early forms of insurance ebbed with the declineo f travel and long-distance trade But during the 14th to 16th centuries transportation commerce and insurance would again reemerge Insurance in India can be traced back to the Vedas For instance Yogakshema the name of Life Insurance Corporation of Indias corporate headquarters is derived from the Rig Veda The term suggests that a form of community insurance was prevalent around 1000 BC and practiced by the AryansAnd similar to ancient Rome burial societies were formed in the Buddhist period to help families build houses and to protect widows and children1048766 Modern InsuranceIllegal almost everywhere else in Europe life insurance in England was vigorously promoted in the three decades following the Glorious Revolution of 1688 The type of insurance we see today owes its roots to 17th centuryEngland Lloyds of London or as they were known then Lloyds Coffee House was the location where merchants ship owners and underwriters met to discuss and transact business deals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

While serving as a means of risk-avoidance life insurance also appealed strongly to the gambling instincts of Englands burgeoning middle class Gambling was so rampant in fact that when newspapers published names of prominent people who were seriously ill bets were placed at Lloydrsquos ontheir anticipated dates of death Reacting against such practices 79 merchant underwriters broke away in 1769 and two years later formed a ldquoNew Lloydrsquos Coffee Houserdquo that became known as the ldquoreal Lloydrsquosrdquo Making wagers onpeoples deaths ceased in 1774 when parliament forbade the practice1048766 Insurance moves to AmericaThe US insurance industry was built on the British model The year 1735 saw the birth of the first insurance company in the American colonies in Charleston SC The Presbyterian Synod of Philadelphia in 1759 sponsored the first life insurance corporation in America for the benefit of ministers and their dependents And the first life insurance policy for the generalpublic in the United States was issued in Philadelphia on May 22 1761 But it wasnt until 80 years later (after 1840) that life insurance really took off in a big way The key to its success was reducing the opposition from religious groupsIn 1835 the infamous New York fire drew peoples attention to the need to provide for sudden and large losses Two years later Massachusetts became the first state to require companies by law to maintain such reserves The great Chicago fire of 1871 further emphasized how fires can cause hugelosses in densely populated modern cities The practice of reinsurance wherein the risks are spread among several companies was devised specifically for such situationsWith the creation of the automobile public liability insurance which first made its appearance in the 1880s gained importance and acceptance More advancement was made to insurance during the process of industrialization In 1897 the British government passed the Workmens Compensation Act which made it mandatory for a company to insure itsemployees against industrial accidents During the 19th century many societies were founded to insure the life andhealth of their members while fraternal orders provided low-cost membersonly insurance Even today such fraternal orders continue to provide insurance coverage to members as do most labor organizations Many employers sponsor group insurance policies for their employees providing

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

not just life insurance but sickness and accident benefits and old-age pensions Employees contribute a certain percentage of the premium for these policies1048766 Final ThoughtsEven though the American insurance industry was greatly influenced by Britain the US market developed somewhat differently from that of the United Kingdom Contributing to that was Americas size land diversity and the overwhelming desire to be independent As America moved from acolonial outpost to an independent force from a farming country to an industrial nation the insurance business developed from a small number of companies to a large industry Insurance became more sophisticated offering new types of coverage and diversified services for an increasingly complex country

Key features of Life Insurance

1) Nomination -When one makes a nomination as the policyholder you continue to be the owner of the policy and the nominee does not have any right under the policy so long as you are alive The nominee has only the right to receive the policy monies in case of your death within the term of the policy

2) Assignment -If your intention is that your policy monies should go only to a particular person you need to assign the policy in favor of that person3) Death Benefit -The primary feature of a life insurance policy is the death benefit it providesPermanent policies provide a death benefit that is guaranteed for the life of the insured provided the premiums have been paid and the policy has notbeen surrendered4) Cash Value -The cash value of a permanent life insurance policy is accumulated throughout the life of the policy It equals the amount a policy owner would receive after any applicable surrender charges if the policy were surrendered before the insureds death5) Dividends -Many life insurance companies issue life insurance policies that entitle the policy owner to share in the companys divisible surplus6) Paid-Up Additions -Dividends paid to a policy owner of a participating policy can be used in numerous ways one of which is toward the purchase of additional coverage

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

called paid-up additions7) Policy Loans -Some life insurance policies allow a policy owner to apply for a loan against the value of their policy Either a fixed or variable rate of interest is chargedThis feature allows the policy owner an easily accessible loan in times of need or opportunity8) Conversion from Term to Permanent -When in need of temporary protection individuals often purchase term life insurance If one owns a term policy sometimes a provision is available that will allow her to convert her policy to a permanent one without providing additional proof of insurability9) Disability Waiver of Premium-Waiver of Premium is an option or benefit that can be attached to a life insurance policy at an additional cost It guarantees that coverage will stay inforce and continue to grow

Benefits of Life Insurance 1) Risk cover -Life Insurance contracts allow an individual to have a risk cover against any unfortunate event of the future2) Tax Deduction -Under section 80C of the Income Tax Act of 1961 one can get tax deductionon premiums up to one lakh rupees Life Insurance policies thus decrease the total taxable income of an individual3) Loans -An individual can easily access loans from different financial institutions by pledging his insurance policies4) Retirement Planning -What had provided protection against the financial consequences of premature death may now be used to help them enjoy their retirement years Moreover the cash value can be used as an additional income in the old age5) Educational Needs -Similar to retirement planning the cash values that flow from ones life insurance schemes can be utilized for educational needs of the insurer or his children

Role of Life Insurance in the growth of economy The Life Insurance Industry has an enviable track record among public sector units It has a Consistent profit and dividend paying record

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

accompanied by a steady growth in its financial resources Through investments in the Government sector and socially- oriented sectors the Industry has contributed immensely to the nations development The industry is recognized as one of the largest financial Institutions in the country The ventures initiated by the industry in the areas of Mutual Fund Housing Finance has done exceedingly well in recent years To protect the countrys foreign exchange reserves the reinsurance arrangement are so Organized that maximum retention is made possible within the country while at the same time protecting interests of the policy holders

Insurance Concept And History

The insurance plan was developed for modern day laws and as a means of providing individuals and businesses with protection against risks Prior to insurance being offered as a service and product when people ran into problems the community would come together to make repairs For instance before insurance was formally offered if a neighborrsquos home were to burn down other neighbors family members and friends would gather all the necessary materials and tools and together rebuild the home However as population grew this small community in most parts of the world changesInterestingly the insurance plan that we know of today was actually based on ancient traditions of the Babylonian and Chinese traders Historians tell us that during the second and third millennia BC merchants in China would have to travel over horrific rapids of the rivers as a means of distributing the things they made To accomplish this the wares were moved using several vessels because it was common for one to capsize

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Introduction of the Company

RELIANCE Life Insurance Limited

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

After many years of debate the government has decided to increase the foreign direct investment (FDI) limit in insurance firms from 26 percent to 49 percent The government will now introduce a bill in Parliament to effect this change The government however conceded that the bill might not be passed by the current Parliament for want of_time

Dhirubhai embarked on his first business venture he had a seed capital of barely US$ 300 (around Rs 14000) Over the next three and a half decades he converted this fledgling enterprise into a Rs 60000 crore colossusmdashan achievement which earned Reliance a place on the global Fortune 500 list the first ever Indian private company to do so Dhirubhai is widely regarded as the father of Indiarsquos capital markets In 1977 when Reliance Textile Industries Limited first went public the Indian stock market was a place patronised by a small club of elite investors which dabbled in a handful of stocks Dhirubhai managed to convince a large number of first-time retail investors to participate in the unfolding Reliance story and put their hard-earned money in the Reliance Textile IPO promising them in exchange for their trust substantial return on their investments It was to be the start of one of great stories of mutual respect and reciprocal gain in the Indian markets

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Under Dhirubhairsquos extraordinary vision and leadership Reliance scripted one of the greatest growth stories in corporate history anywhere in the world and went on to become Indiarsquos largest private sector enterprise Through out this amazing journey Dhirubhai always kept the interests of the ordinary shareholder uppermost in mind in the process making millionaires out of many of the initial investors in the Reliance stock and creating one of the worldrsquos largest shareholder families

About Reliance Life Insurance

Reliance Life Insurance offers you products that fulfill your savings and protection needs Our aim is to emerge as a transnational Life Insurer of global scale and standard

Reliance Life Insurance is an associate company of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indiarsquos leading private sector financial services companies and ranks among the top 3 private sector financial services and banking companies in terms of net worth Reliance Capital has interests in asset management and mutual funds stock broking life and general insurance proprietary investments private equity and other activities in financial services

Reliance - Anil Dhirubhai Ambani Group also has presence in Communications Energy Natural Resources Media Entertainment Healthcare and Infrastructure

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited

INSIDERS ON BOARD OF DIRECTORS

Name (Connections)

Relationships Title Age

R Nandagopal 12 RelationshipsChief Executive Officer and Director

50

Malay Ghosh 12 Relationships President and Director --

Saumen Ghosh 12 RelationshipsNon Executive Director and Group President of Reliance Capital Limited

--

S Krishnan 12 Relationships

Chief Risk Officer and Director

--

R Rangarajan 12 Relationships

Chief Investment Officer and Director

--

C Mohan 12 Relationships

Chief Technology Officer and Director

--

Saroj Panigrahi 12 Relationships

Head of Legal amp Compliance Company Secretary and Director

--

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Title Age

Maneesha Thakur

12 RelationshipsChief Human Resources Officer and Director

--

Other Board Members on Board of Directors

Name (Connections)

Relationships Primary Company Age

Gautam Doshi

61 Relationships

Reliance - Anil Dhirubhai Ambani Group

57

Rajesh Bahl 12 Relationships

University of Delhi --

Pournima Gupte

12 Relationships

Reliance Life Insurance Company Limited

--

S Talwar BA LLB CAIIB

77 Relationships

Housing Development and Infrastructure Limited

70

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Primary Company Age

Rajendra Chitale

63 Relationships

Ishaan Real Estate Plc

Company Profile

Reliance Life Insurance Company Limited provides life insurance products to individuals and corporates in India It offers solutions for individuals such as protection term credit guardian endowment wealth creation with health coverage cash flow savings and investment unit linked investment and insurance automatic investment market return retirement and child plans The company also provides solutions for groups which include employersrsquo liability group superannuation group gratuity group leave encashment employee protection group credit shield group term assurance and employee voluntary benefit plans It offers its products through agents The company was incorporated in 2001 and is based in Mumbai India As of October 22 2005 Reliance Life Insurance Company Limited operates as a subsidiary of Reliance Capital Ltd

Key Executives Mr R Nandagopal

Chief Executive Officer and Director

Age 50

Mr Malay Ghosh

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

President and Director

Mr Sunil Agrawal

Chief Financial Officer

Mr Saumen Ghosh

Non Executive Director and Group President of Reliance Capital Limited

Mr S V Sunder Krishnan Chief Risk Officer and Director

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indias leading private sector financial services companies which ranks among the top 3 private sector financial services and banking companies Reliance Life Insurance is not only one of Indias fastest growing life insurance companies but also counts among the top 4 private sector insurers In just 2 years the Company has crossed the markof_17Million_policies

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP) Given below is the list of the policies provided by Reliance Life Insurance Company

Protection Plans

Reliance Term Plan Reliance Simple Term Plan Reliance Special Term Plan Reliance Credit Guardian Plan Reliance Special Credit Guardian Plan Reliance Endowment Plan

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Special Endowment Plan Reliance Connect 2 Life Reliance Whole Life Plan Reliance Wealth + Health Plan Reliance Cash Flow Plan

Child Plans

Reliance Super Invest Assure Plan Reliance Child Plan Reliance Secure Child Plan Reliance Wealth + Health Plan

Savings amp Investment Plans

Reliance Savings Linked Insurance Plan Reliance Super Invest Assure Plus Plan Reliance Super Invest Assure Plan Total Investment Plan I - Insurance Reliance TIPS -Series I- Insurance Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan Reliance Cash Flow Plan Reliance Super Market Return Plan Reliance Endowment Plan Reliance Special Endowment Plan Reliance Whole Life Plan Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Connect 2 Life Plan Reliance Imaan Investment Plan

Retirement Plans

Total Investment Plan II - Pension

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan

Group Plans

Employers Liability Solutions Employee Protection Solutions Employee Voluntary Benefits

History

Yr 2001-2002 ( From 1st Jan 2001 to Dec 2002)

Insurance Industry in this year so far has 5new entrants namely

Life Insurers

SNo

RegistrationNumber

Date of Reg

Name of the Company

1 121 03012002

Reliance Life Insurance Company Limite d

Reliance Capital Limited announced the launch of its life insurance business on February 1 2006 This was after obtaining the required regulatory approvals from

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

the Registrar Of Companies and the Insurance Regulatory and Development Authority It was in August 2005 that the ball was set rolling when Reliance Capital Limited the financial arm of Reliance ndash Anil Dhirubhai Ambani Group (ADAG) ndash announced the requisition of 100 shareholding in AMP Sanmar Life Insurance Company Limited and the formal transfer of shares took place in October 2005 The company will issue all policy contracts under the Reliance Life Insurance Company limited name All the existing policy contracts also stand transferred to the Reliance Life Insurance entity with all the original contractual terms and commitments intact

Journey so far

Most organizations focus their energies on growth during early stages of the business-building exercise Over a period of time when the business reaches a critical mass the tiny leakages start looking fatal The overall extent of such inefficiencies and lack of control results in major erosion in the companys capital asset value as well as a leap in operational expenses If this phase coincides with an economic slump the companys leadership comes under the scanner Therefore right from the beginning we at Reliance Life Insurance built a mechanism to ensure an in-built IT governance track which remains invisible irrespective of the business dynamic nature

1048766 2005August Anil Dhirubhai Ambani Group (ADAG) announces theacquisition of 100 percent shareholding in AMP Sanmar Life InsuranceCo Ltd

1048766 2006January 17 Mr Nandgopal participates in a one-day conference on lsquoOptimising growth opportunities through Distribution Matrix lsquoEmerging Bancassurancersquo organized by the Asia Insurance Post at the Taj President MumbaiFebruary 1 Rliance Life Insurance officially launched

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

February 16 17 18 Strategy meet at the Reliance Management Institute Amongst those who participate are the CEO COO Functional Heads Regional Managers and Regional Sales ManagersFebruary 26 A Puja held at the Churchgate office situated in Express Building 4th Floor 14 lsquoErsquo Road MumbaiMarch 1 Churchgate office inaugurated by Mr AmitabhJhunjhunwala Mr Amitabh Chaturvedi and Mr NandgopalMarch 6 Shifting to the new premises at Churchgate commencesMarch 7 The new office at Chennai at the Trapezium First Floor 39 Nelson Manickam Road inaugurated by their CEO Mr Nandgopal Mr KV Srinivasan and Mr Sureshbabu also graced the occasion

Mission

The mission of Reliance Life Insurance Company Limited is to be the best in every sphere- business results customer care and employee focus The aim of the company is to Think Bigger and Think Better

Vision Mission amp Goal And Achievements

Vision

Empowering everyone live their dreams

Mission

Create unmatched value for everyone through dependable effective transparent and profitable life insurance and pension plans

Our Goal

Reliance Life Insurance would strive hard to achieve the 3 goals mentioned below

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Emerge as transnational Life Insurer of global scale and standard Create best value for Customers Shareholders and all Stake holders Achieve impeccable reputation and credentials through best business

practices

Achievements

3rd largest private player in a span of just 4 years moved from 11th position to 3rd

Amongst the fastest growing Companies for 4 years in a row

Continuous increase in market share over 4 years from 19 in 2005-06 to 1026 in 2009 -10

RLIC has achieved a growth rate of 21 while the private industry has grown at 13

Fastest to reach the 5 million policy mark

Largest private insurer in terms of policy count in 2009-10

1145 branches 195000 Advisors and over 16000 employees

RLIC continues to be amongst the foremost Life Insurance companies in India to be certified ISO 90012000 for all the processes

Awarded the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Certificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

The Company has also won the DL Shah Quality Council of India Commendation Award in the services category in feb 2008 for its work on promoting self help channels for service

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Future Plans

Forty-four new branches to be opened across the country in the coming months and a pan India presence with 162 branches in the coming year

1048766 A state-of-the-art customer care centre will provide continuous responsive services to the caller and promptly address queries collate feedback and suggestions from the caller who may be both prospective and existing clientele and from channel partners in Chennai and Mumbai

1048766 It will be launching additional products aimed at providingunparalleled service to its valued clientele

Head ndash Office

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998 Gautam is a qualified Chartered Accountant

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited Regd Office H Block 1st Floor Dhirubhai Ambani Knowledge City Navi MumbaiMaharashtra-400710India Reliance Life Insurance Company Limited is licensed life insurance company registered with the Insurance Regulatory and Development Authority (Registration No 121) in accordance with the provisions of the Insurance Act 1938

Branches

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

Given few Branches with Exact Location of Lucknow amp Kanpur in Uttar_Pradesh-

Given below are the branches located in Lucknow

Location

Branch Type Address Phone No

Vikar Nagar

Branch

Office

FF PLOT NO 12 SECTOR 9VIKAR NAGAR KK PALACE ABOVE BANK OF MAHARSHTRA LUCKNOW Uttar Pradesh- 226006

0522321388305223213881

Sector Branc 2ND FLOOR ANURAG 0522302027405223213

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1 LDA Colony

h Office

PLAZA CP 51SECTOR -1 LDA COLONY AASHIYANA LUCKNOW Uttar Pradesh- 226012

884

LucknowBranc

h Office

Reliance House 118 TCV Behind Wave Multiplex Vibhuti Khand Gomti Nagar Lucknow-226010

05223020300

LucknowArea

Office

Rohit Building 1st Floor No1 Opp to Sahara ComplexShahnajaf Road HajaratganjLucknowUttar Pradesh-226001

0522302025505223020240

Given below are the branches located in Kanpur

LocationBranch Type

Address Phone No

Pandu Nagar

Branch Office

Asthana Towers 117H1283 Pandu Nagar Kanpur Uttar

0512-3918861

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Pradesh - 208005

Civil linesBranch Office

14-113 Kn Chambers Civil Lines Kanpur- 208001

0512-39180953918117

Lal Bunglow

Branch Office

GF GROUND FLOOR5 PARADEVANPUR LAL BUNGLOW KANPUR Uttar Pradesh-208007

0512-3200889

Shastri Nagar

Branch Office

GF NILGIRI COMPLEX 12230SHASTRI NAGAR KANPUR Uttar Pradesh-208005

0512-3299981

KanpurBranch Office

OFFICE NO 3 GROUND FLR KAN CHAMBERS CIV IL LINES KANPUR KNPR UP 208002 INDIA WIRELINE KANPUR

5123918860 - 61

Values

Reliance Life Insurance Company Limited has some core values which are listed as follows

1) Result Oriented2) Performance Driven3) Customer Focused4) Learning and Development Oriented5) Employee Centric6) Informal and Fun

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Management

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998

Gautam is a qualified Chartered Accountant

Satya Pal Talwar Independent Director

Satya Pal is an Independent Director of Reliance Life Insurance Company Limited He holds an experience of more than 35 years in operations and policy formulation

Through his distinguished service in the financial industry Satya Pal has served as the lsquoChairman and Managing Directorrsquo of renowned organisations such as Bank of Baroda Union Bank of India and Oriental Bank of Commerce His in-depth knowledge of the sector has seen him rise quickly into pivotal positions at advisory and board levels in Indian and as well Global organisations such as SEBI

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 9: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Mission Future Plans Head ndash Office Company Profile Branches Company Profile MetLife Inc Values Management Insurance PlansProducts

Research Methodology Objective Scope of study

Significance To The Industry Significance For The Researcher

Sampling Methodology Questionnaire Limitations

Survey Graph Analysis amp Data Interpretation

Findings amp recommendations Findings amp Recommendations Growth Potential Conclusion

Bibliography Annexure

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

THE HISTORY OF INDIAN INSURANCE INDUSTRY

The story of insurance is probably as old as the story of mankind The same instinct that prompts modern businessmen today to secure themselves against loss and disaster existed in primitive men also They too sought to avert the evil consequences of fire and flood and loss of life and were willing to make some sort of sacrifice in order to achieve security Though the concept of insurance is largely a development of the recent past particularly after the industrial era ndashpast few centuries ndash yet its beginnings date back almost 6000 years

Life Insurance

In 1818 the British established the first insurance company in India in Calcutta the Oriental Life Insurance Company First attempts at regulation of the industry were made with the introduction of the Indian Life Assurance Companies Act in 1912 A number of amendments to this Act were made until the Insurance Act was drawn up in 1938 Noteworthy features in the Act were the power given to the Government to collect statistical information about the insured and the high level of protection the Act gave to the public through regulation and control When the Act was changed in 1950 this meant far reaching changes in the industry The extra requirements included a statutory requirement of a certain level of equity capital a ceiling on share holdings in such companies to prevent dominant control (to protect the public from any adversarial policies from one single party) stricter

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

control on investments and generally much tighter control In 1956 the market contained 154 Indian and 16 foreign life insurance companies Business was heavily concentrated in urban areas and targeted the higher echelons of society ldquoUnethical practices adopted by some of the players against the interests of the consumersrdquo then led the Indian government to nationalize the industry In September 1956 nationalization was completed merging all these companies into the so-called Life Insurance Corporation (LIC) It was felt that ldquonationalization has lent the industry fairness solidity growth and reachrdquo

General Insurance

The General insurance business in India started with the establishment of Triton Insurance Company Limited in 1850 at Calcutta In 1907 the first company The Mercantile Insurance Ltd was set up to transact all classes of general Insurance business General Insurance Council a wing of the Insurance Association of India in 1957 framed a code of conduct for ensuring fair conduct and sound business practices In 1968 the Insurance Act was amended to regulate investments and to set minimum solvency margins In the same year the Tariff Advisory Committee was also set up In 1972 The General

Insurance Business (Nationalization) Act was passed to nationalize the general Insurance Business in India with effect from 1st January 1973 For these 107 Insurers was amalgamated and grouped into four companyrsquos viz the National Insurance Company Ltd the New India Assurance Company Ltd the Oriental Insurance Company Ltd and the United India Insurance Company Ltd General Insurance Corporation of India was incorporated as a company

Various types of Life Insurance Policies

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Various types of life insurance policies- Endowment policies This type of policy covers risk for a specified period and

at the end of the maturity sum assured is paid back to policyholder with the bonuses during the term of the policy

Money back policies This type of policy is for periodic payments of partial survival benefits during the term of the policy as long as the policy holder is alive

Group insurance This type of insurance offers life insurance protection under group policies to various groups such as employers-employees professionals co-operatives etc it also provides insurance coverage for people in certain approved occupations at the lowest possible premium cost

Term life insurance policies This type of insurance covers risk only during the selected term period If the policy holder survives the term risk cover comes to an end These types of policies are for those people who are unable to pay larger premium required for endowment and whole life policies No surrender loan or paid up values are in such policies

1Whole life insurance policies This type of policy runs as long as the policyholder is alive and is covered for the entire life of the policyholderIn this policy the insured amount and the bonus is payable only to nominee on the death of policy holder2Joint life insurance policies These policies are similar to endowment policies in maturity benefits and risk cover but joint life policies cover two lives simultaneously such as married couples Sum assured is payable on the first death and again on the death of survival during the term of the policy3Pension plan a pension plan or annuity is an investment over a certain number of years but does not provide any life insurance cover It offers a guaranteed income either for a life or certain period

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Unit linked insurance plan ULIP is a kind of insurance plan which provides life cover as well as return on premium paid over a certainperiod of time The investment is denoted as units and represented by theva lue called as net asset value (NAV)

Meaning of Insurance

Insurance may be described as a social device to reduce or eliminate risk of loss to life and property Insurance is a collective bearing of risk Insurance is a financial device to spread the risks and losses of few people among a large number of people as people prefer small fixed liability instead of big uncertain and changing liability

Reliance Life Insurance has plenty of plans on the anvil It has also 118 branches with strong presence in South and a bouquet of products catering savings protection and investment need of individuals and corporate

Insurance is a policy from a large financial institution that offers a person company or other entity reimbursement or financial protection against possible future losses or damages

Insurance may be described as a social device to reduce or eliminate risk ofloss to life and property Insurance is a collective bearing of risk Insurance is a financial device to spread the risks and losses of few people among a large number of people as people prefer small fixed liability instead of big uncertain and changing liability Insurance can be defined as a ldquolegal contract between two parties whereby one party called insurer undertakes to pay a fixed amount of

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

money on the happening of a particular event which may be certain or uncertainrdquo Theother party called insured pays in exchange a fixed sum known as premium Insurance is desired to safeguard oneself and onersquos family against possible losses on account of risks and perils It provides financial compensation for the losses suffered due to the happening of any unforeseen events

The meaning of insurance is important to understand for anybody that is considering buying an insurance policy or simply understanding the basics of finance Insurance is a hedging instrument used as a precautionary measure against future contingent losses This instrument is used for managing the possible risks of the future

Insurance is bought in order to hedge the possible risks of the future which may or may not take place This is a mode of financially insuring that if such a incident happens then the loss does not affect the present well-being of the person or the property insured Thus through insurance a person buys security and protection

A simple example will make the meaning of insurance easy to understand A biker is always subjected to the risk of head injury But it is not certain that the accident causing him the head injury would definitely occur Still people riding bikes cover their heads with helmets This helmet in such cases acts as insurance by protecting himher from any possible danger The price paid was the possible inconvenience or act of wearing the helmet this ie equivalent to the insurance premiums paid

Though loss of life or injuries incurred cannot be measured in financial terms insurance attempts to quantify such losses financially Insurance can be defined as the process of reimbursing or protecting a person from contingent risk of losses through financial means in return for relatively small regular payments to the insuring body or insurance company

Insurance can range from life to medical to general (residentialcommercial property natural incidents burglary etc)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Life_Insurance It insures the life of the person buying the Life Insurance Certificate Once a Life Insurance is sold by a company then the company remains legally entitled to make payment to the beneficiary after the death of the policy holder

Medical Insurance This is also known as mediclaim Here the policy holder is entitled to receive the amount spent for his health purposes from the insurance company

General Insurance This insurance type involves insuring the risks associated with the general life such as automobiles business related natural incidents commercial and residential properties etc

Importance of Insurance

One of my good friend had a small argument with me that she would not invest in Term Plan of Insurance because she will not get any ldquoreturnsrdquo out of it I believe investing in a term plan looked a very unprofitable thing to her as she never gets back the money she paid as ldquopremiumsrdquo if she survives

Endowment plans looked nice to her because they provide money if you are dead and even if you survive You get back money as the prize for not dying

With respect to Term insurance she understood the fact that her family will get the money from insurance company in case of her death but she was concentrating on the fact that she would not get back anything if she survives What is the return in that case Nothing and looked like some one is fooling

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

you with a product called ldquoTerm Insurancerdquo where you are ldquoinvestingrdquo premiums to get nothing at the end

Let me now tell why this happens and some give you some insight on this matter

I have already talked earlier in my last post ldquoLife Insurance and how to go about itrdquo about Term Insurance Let me now take more deep dive into it and talk about the reasoning part

I will first talk about fundamentals of Insurance and then talk about Endowment Policies and why are they popular and what people donrsquot realise about them and how Term insurance is the right thing for most of the people

Insurance constitutes one of the major segments of the financial market Insurance services play predominant role in the process of financial intermediary Today insurance industry is one of the most growing sectors in India There is lot of potential in the Indian Insurance IndustryThere are many issues which require study The scope of the study of insurance industry of India would be very great as there are ongoing developments in the industry after the opening of the sector The major issue right now is the hike in FDI (Foreign Direct Investment) limit from 26 to 49 in the insurance sector Government may in near future allow 49 FDI in Insurance This would lead to more capital inflowby foreign partnersAnother major issue is the effects on LIC after the entry of private players in the market Though market share of LIC has been affected it has improved in terms of efficiency There are number of other hot topics like penetration of Health Insurance Rural marketing of insurance new distribution channels new product ranges insurance brokersrsquo regulation incentive scheme of developmentofficers of LIC etc So it offers lot of scope for studying the insurance industry Right now the insurance industry has great opportunities in a country like India or China which huge population Also the penetration of insurance in

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

India is very low in both life and non-life segment so there is lot potential to be tapped Before starting the discussion on insurance industry and related issues we have to start with the basics of insurance So first we understand what is insurance How the word lsquoinsurancersquo is different from the word lsquoassurancersquo etc What happens in a average familyThere is someone who earns and his family comprises of wife kids parents if not all there is a subset of these family members The head of the family earns and his family lives happily All the expenses are met from the earnings of this main member most of the time the husband Now consider this person dies in an accident or for that matter because of any event What happens What happens to his family members other than the psychological trauma If they donrsquot have money to take care for them selves either some one from family have to take up the job and start working which may not be possible for them or They have to decrease their standard of life to maintain the expenses They are now totally unsecured from futurersquos point of view In short they are totally messed up which should not have happened I gave this detailed explanation for the circumstances because i wanted you to understand how bad can happen and proper measures must be taken care for this

Difference between Insurance and Assurance

Assurance is older in history and it was used to describe all types of insurances From 1826 the term assurance came to be used only for the risks covered by life insurance and the term insurance was exclusively used to denote the risks covered by marine fire etc The word assurance indicated certainty In life insurance there is an Assurance from the insurance company to make payment under the policy either on the maturity or at earlier death On the other hand the word Insurance was used to denote indemnity type of insurances where the Insurance company was liable to pay only in case of the loss damage theproperty The Insured event was bound to happen sooner or later under assurance but the event insured against may or may not happen under insurance

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

The principle of ldquoindemnityrdquo applies to ldquoinsurance contractsrdquo(non-life) only The scope of the word insurance is wider

Principles of Insurance

FUNDAMENTAL PRINCIPLES OF INSURANCE

Some useful terms in Insurance

INDEMNITY

A contract of insurance contained in a fire marine burglary or any other policy (excepting life assurance and personal accident and sickness insurance) is a contract of indemnity This means that the insured in case of loss against which the policy has been issued shall be paid the actual amount of loss not exceeding the amount of the policy ie he shall be fully indemnified The object of every contract of insurance is to place the insured in the same financial position as nearly as possible after the loss as if he loss had not taken place at all It would be against public policy to allow an insured to make a profit out of his loss or damage

UTMOST GOOD FAITH

Since insurance shifts risk from one party to another it is essential that there must be utmost good faith and mutual confidence between the insured and the insurer In a contract of insurance the insured knows more about the subject matter of the contract than the insurer Consequently he is duty bound to disclose accurately all material facts and nothing should be withheld or concealed Any fact is material which goes to the root of the contract of insurance and has a bearing on the risk involved It is only when the insurer knows the whole truth that he is in a position to judge (a) whether he should accept the risk and (b) what premium he should charge

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

If that were so the insured might be tempted to bring about the event insured against in order to get money

middot Insurable Interest - A contract of insurance effected without insurable interest is void It means that the insured must have an actual pecuniary interest and not a mere anxiety or sentimental interest in the subject matter of the insurance The insured must be so situated with regard to the thing insured that he would have benefit by its existence and loss from its destruction The owner of a ship run a risk of losing his ship the charterer of the ship runs a risk of losing his freight and the owner of the cargo incurs the risk of losing his goods and profit So all these persons have something at stake and all of them have insurable interest It is the existence of insurable interest in a contract of insurance which distinguishes it from a mere watering agreement

middot Causa Proxima - The rule of causa proxima means that the cause of the loss must be proximate or immediate and not remote If the proximate cause of the loss is a peril insured against the insured can recover When a loss has been brought about by two or more causes the question arises as to which is the causa proxima although the result could not have happened without the remote cause But if the loss is brought about by any cause attributable to the misconduct of the insured the insurer is not liable

middot Risk - In a contract of insurance the insurer undertakes to protect the insured from a specified loss and the insurer receive a premium for running the risk of such loss Thus risk must attach to a policy

middot Mitigation of Loss - In the event of some mishap to the insured property the insured must take all necessary steps to mitigate or minimize the loss just as any prudent person would do in those circumstances If he does not do so the insurer can avoid the payment of loss attributable to his negligence But it must be remembered that though the insured is bound to do his best for his insurer he is not bound to do so at the risk of his life

middot Subrogation - The doctrine of subrogation is a corollary to the principle of indemnity and applies only to fire and marine insurance According to it when an insured has received full indemnity in respect of his loss all rights and remedies

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

which he has against third person will pass on to the insurer and will be exercised for his benefit until he (the insurer) recoups the amount he has paid under the policy It must be clarified here that the insurers right of subrogation arises only when he has paid for the loss for which he is liable under the policy and this right extend only to the rights and remedies available to the insured in respect of the thing to which the contract of insurance relates

middot Contribution - Where there are two or more insurance on one risk the principle of contribution comes into play The aim of contribution is to distribute the actual amount of loss among the different insurers who are liable for the same risk under different policies in respect of the same subject matter Any one insurer may pay to the insured the full amount of the loss covered by the policy and then become entitled to contribution from his co-insurers in proportion to the amount which each has undertaken to pay in case of loss of the same subject-matter

In other words the right of contribution arises when (I) there are different policies which relate to the same subject-matter (ii) the policies cover the same peril which caused the loss and (iii) all the policies are in force at the time of the loss and (iv) one of the insurers has paid to the insured more than his share of the loss

History of Insurance

The concept of insurance is believed to have emerged almost 4500 years ago in the ancient land of Babylonia where traders used to bear risk of the carvan by giving loans which were later repaid with interest when the goods arrived safelyThe concept of insurance as we know today took shape in 1688 at a place called Lloydrsquos Coffee House in London where risk bearers used to meet to transact business This coffee house became so popular that Lloydrsquos becamethe one of the first modern insurance companies by the end of the eighteenth century Marine insurance companies came into existence by the end of the eighteenth century These companies were empowered to write fire and life insurance as well as marine The Great Fire of London in 1966 caused huge

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

loss of property and life With a view to providing fire insurance facilities Dr Nicholas Barbon set up in 1967 the first fire insurance company known as the Fire officeThe early history of insurance in India can be traced back to the Vedas The Sanskrit term lsquoYogakshemarsquo (meaning well being) the name of Life Insurance Corporation of Indiarsquos corporate headquarters is found in the Rig Veda The Aryans practiced some form of lsquocommunity insurancersquo around 1000 BCLife insurance in its modern form came to India from England in 1818 The Oriental Life Insurance Company was the first insurance company to be set up in India to help the widows of European community The insurance companies which came into existence between 1818 and 1869 treated Indian lives as subnormal and charged an extra premium of 15 to 20 percent The first Indian insurance company the Bombay Mutual Life Assurance Society came into existence in 1870 to cover Indian lives at normal ratesThe Insurance Act 1938 the first comprehensive legislation governing both life and non-life branches of insurance were enacted to provide strict state control over insurance business This amended insurance Act looked into investments expenditure and management of these companies By the mid- 1950s there were 154 Indian insurers 16 foreign insurers and75 provident societies carrying on life insurance business in India Insurance business flourished and so did scams irregularities and dubious investment practices by scores of companies As a result the government decided tonationalize the life assurance business in India The Life Insurance Corporation of India (LIC) was set up in 1956 The nationalization of life insurance was followed by general insurance in 1972

Time line in Insurance history

1818 British introduced the life insurance to India with the establishment of the Oriental Life Insurance Company in Calcutta

1850 Non life insurance started with Triton Insurance

Company

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1870 Bombay Mutual Life Assurance Society is the first India owned life insurer

1912 The Indian Life Assurance Company Act enacted to regulate the life insurance business

1938 The Insurance Act was enacted 1956 Nationalization took place Government took over 245 Indian and

foreign insurers and provident societies 1972 Non-life business nationalized General Insurance Corporation (GIC)

came into being 1993 Malhotra committee was constituted under the chairmanship of

former RBI chief R N Malhotra todraw a blue print for insurance sector reforms

1994 Malhotra committee recommended reentry of private players 1997 IRDA (Insurance Regulatory and Development Authority) was set up

as a regulator of the insurance market in India 2000 IRDA started giving license to private insurers ICICI Prudential HDFC

were first private players to sell insurance Policies 2001 Royal Sundaram was the first non-life private player to sell an

insurance policy 2002 Bank allowed to sell insurance plans as TPAs enter the scene insurers

start setting non-life claims in the cashless mode

Meaning of Life InsuranceIt insures the life of the person buying the Life Insurance Certificate Once a Life Insurance is sold by a company then the company remains legally entitled to make payment to the beneficiary after the death of the policy holder

There are three parties in a life insurance transaction the insurer the insured and the owner of the policy (policyholder) although the owner and 16 the insured are often the same person Another important person involved in a life insurance policy is the beneficiary The beneficiary is the person

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

or persons who will receive the policy proceeds upon the death of the insuredLife insurance may be divided into two basic classes ndash term and permanent

bull Term life insurance provides for life insurance coverage for aspecified term of years for a specified premium The policy does not accumulate cash value

bull Permanent life insurance is life insurance that remains in force until the policy matures unless the owner fails to pay the premium when due

bull Whole life insurance provides for a level premium and a cash value table included in the policy guaranteed by the company The primary advantages of whole life are guaranteed death benefits guaranteed cash values fixed and known annual premiums and mortality and expense charges will not reduce the cash value shown in the policy

bull Universal life insurance (UL) is a relatively new insurance product intended to provide permanent insurance coverage with greater flexibility in premium payment and the potential for a higher internal rate of return A universal life policy includes a cash account Premiums increase the cash account If you want insurance protection only and not a savings and investment product buy a term life insurance policy

If you want to buy a whole life universal life or other cash value policyplan to hold it for at least 15 years Canceling these policies after only a few years can more than double your

life insurance costs Check the National Association of Insurance Commissioners website (wwwnaicorgcis) or your local library for information on the financial soundness of insurance companies

History of Life Insurance

Risk protection has been a primary goal of humans and institutions throughout history Protecting against risk is what insurance is all about Over 5000 years ago in China insurance was seen as a preventative measure against piracy on the sea

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Piracy in fact was so prevalent that as a way of spreading the risk a number of ships would carry a portion of another ships cargo so that if one ship was captured the entire shipmentwould not be lostIn another part of the world nearly 4500 years ago in the ancient land of Babylonia traders used to bear risk of the caravan trade by giving loans that had to be later repaid with interest when the goods arrived safely In 2100BC the Code of Hammurabi granted legal status to the practice It formalized concepts of ldquobottomryrdquo referring to vessel bottoms and ldquorespondentiardquo referring to cargo These provided the underpinning for marine insurance contracts Such contracts contained three elements a loan on the vessel cargo or freight an interest rate and a surcharge to cover thepossibility of loss In effect ship owners were the insured and lenders were the under writers Life insurance came about a later in ancient Rome where burial clubs were formed to cover the funeral expenses of its members as well as help survivors monetarily With Romes fall around 450 AD most of theconcepts of insurance were abandoned but aspects of it did continue through the Middle Ages particularly with merchant and artisan guilds These provided forms of member insurance covering risks like fire flood theft disability death and even imprisonment During the feudal period early forms of insurance ebbed with the declineo f travel and long-distance trade But during the 14th to 16th centuries transportation commerce and insurance would again reemerge Insurance in India can be traced back to the Vedas For instance Yogakshema the name of Life Insurance Corporation of Indias corporate headquarters is derived from the Rig Veda The term suggests that a form of community insurance was prevalent around 1000 BC and practiced by the AryansAnd similar to ancient Rome burial societies were formed in the Buddhist period to help families build houses and to protect widows and children1048766 Modern InsuranceIllegal almost everywhere else in Europe life insurance in England was vigorously promoted in the three decades following the Glorious Revolution of 1688 The type of insurance we see today owes its roots to 17th centuryEngland Lloyds of London or as they were known then Lloyds Coffee House was the location where merchants ship owners and underwriters met to discuss and transact business deals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

While serving as a means of risk-avoidance life insurance also appealed strongly to the gambling instincts of Englands burgeoning middle class Gambling was so rampant in fact that when newspapers published names of prominent people who were seriously ill bets were placed at Lloydrsquos ontheir anticipated dates of death Reacting against such practices 79 merchant underwriters broke away in 1769 and two years later formed a ldquoNew Lloydrsquos Coffee Houserdquo that became known as the ldquoreal Lloydrsquosrdquo Making wagers onpeoples deaths ceased in 1774 when parliament forbade the practice1048766 Insurance moves to AmericaThe US insurance industry was built on the British model The year 1735 saw the birth of the first insurance company in the American colonies in Charleston SC The Presbyterian Synod of Philadelphia in 1759 sponsored the first life insurance corporation in America for the benefit of ministers and their dependents And the first life insurance policy for the generalpublic in the United States was issued in Philadelphia on May 22 1761 But it wasnt until 80 years later (after 1840) that life insurance really took off in a big way The key to its success was reducing the opposition from religious groupsIn 1835 the infamous New York fire drew peoples attention to the need to provide for sudden and large losses Two years later Massachusetts became the first state to require companies by law to maintain such reserves The great Chicago fire of 1871 further emphasized how fires can cause hugelosses in densely populated modern cities The practice of reinsurance wherein the risks are spread among several companies was devised specifically for such situationsWith the creation of the automobile public liability insurance which first made its appearance in the 1880s gained importance and acceptance More advancement was made to insurance during the process of industrialization In 1897 the British government passed the Workmens Compensation Act which made it mandatory for a company to insure itsemployees against industrial accidents During the 19th century many societies were founded to insure the life andhealth of their members while fraternal orders provided low-cost membersonly insurance Even today such fraternal orders continue to provide insurance coverage to members as do most labor organizations Many employers sponsor group insurance policies for their employees providing

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

not just life insurance but sickness and accident benefits and old-age pensions Employees contribute a certain percentage of the premium for these policies1048766 Final ThoughtsEven though the American insurance industry was greatly influenced by Britain the US market developed somewhat differently from that of the United Kingdom Contributing to that was Americas size land diversity and the overwhelming desire to be independent As America moved from acolonial outpost to an independent force from a farming country to an industrial nation the insurance business developed from a small number of companies to a large industry Insurance became more sophisticated offering new types of coverage and diversified services for an increasingly complex country

Key features of Life Insurance

1) Nomination -When one makes a nomination as the policyholder you continue to be the owner of the policy and the nominee does not have any right under the policy so long as you are alive The nominee has only the right to receive the policy monies in case of your death within the term of the policy

2) Assignment -If your intention is that your policy monies should go only to a particular person you need to assign the policy in favor of that person3) Death Benefit -The primary feature of a life insurance policy is the death benefit it providesPermanent policies provide a death benefit that is guaranteed for the life of the insured provided the premiums have been paid and the policy has notbeen surrendered4) Cash Value -The cash value of a permanent life insurance policy is accumulated throughout the life of the policy It equals the amount a policy owner would receive after any applicable surrender charges if the policy were surrendered before the insureds death5) Dividends -Many life insurance companies issue life insurance policies that entitle the policy owner to share in the companys divisible surplus6) Paid-Up Additions -Dividends paid to a policy owner of a participating policy can be used in numerous ways one of which is toward the purchase of additional coverage

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

called paid-up additions7) Policy Loans -Some life insurance policies allow a policy owner to apply for a loan against the value of their policy Either a fixed or variable rate of interest is chargedThis feature allows the policy owner an easily accessible loan in times of need or opportunity8) Conversion from Term to Permanent -When in need of temporary protection individuals often purchase term life insurance If one owns a term policy sometimes a provision is available that will allow her to convert her policy to a permanent one without providing additional proof of insurability9) Disability Waiver of Premium-Waiver of Premium is an option or benefit that can be attached to a life insurance policy at an additional cost It guarantees that coverage will stay inforce and continue to grow

Benefits of Life Insurance 1) Risk cover -Life Insurance contracts allow an individual to have a risk cover against any unfortunate event of the future2) Tax Deduction -Under section 80C of the Income Tax Act of 1961 one can get tax deductionon premiums up to one lakh rupees Life Insurance policies thus decrease the total taxable income of an individual3) Loans -An individual can easily access loans from different financial institutions by pledging his insurance policies4) Retirement Planning -What had provided protection against the financial consequences of premature death may now be used to help them enjoy their retirement years Moreover the cash value can be used as an additional income in the old age5) Educational Needs -Similar to retirement planning the cash values that flow from ones life insurance schemes can be utilized for educational needs of the insurer or his children

Role of Life Insurance in the growth of economy The Life Insurance Industry has an enviable track record among public sector units It has a Consistent profit and dividend paying record

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

accompanied by a steady growth in its financial resources Through investments in the Government sector and socially- oriented sectors the Industry has contributed immensely to the nations development The industry is recognized as one of the largest financial Institutions in the country The ventures initiated by the industry in the areas of Mutual Fund Housing Finance has done exceedingly well in recent years To protect the countrys foreign exchange reserves the reinsurance arrangement are so Organized that maximum retention is made possible within the country while at the same time protecting interests of the policy holders

Insurance Concept And History

The insurance plan was developed for modern day laws and as a means of providing individuals and businesses with protection against risks Prior to insurance being offered as a service and product when people ran into problems the community would come together to make repairs For instance before insurance was formally offered if a neighborrsquos home were to burn down other neighbors family members and friends would gather all the necessary materials and tools and together rebuild the home However as population grew this small community in most parts of the world changesInterestingly the insurance plan that we know of today was actually based on ancient traditions of the Babylonian and Chinese traders Historians tell us that during the second and third millennia BC merchants in China would have to travel over horrific rapids of the rivers as a means of distributing the things they made To accomplish this the wares were moved using several vessels because it was common for one to capsize

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Introduction of the Company

RELIANCE Life Insurance Limited

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

After many years of debate the government has decided to increase the foreign direct investment (FDI) limit in insurance firms from 26 percent to 49 percent The government will now introduce a bill in Parliament to effect this change The government however conceded that the bill might not be passed by the current Parliament for want of_time

Dhirubhai embarked on his first business venture he had a seed capital of barely US$ 300 (around Rs 14000) Over the next three and a half decades he converted this fledgling enterprise into a Rs 60000 crore colossusmdashan achievement which earned Reliance a place on the global Fortune 500 list the first ever Indian private company to do so Dhirubhai is widely regarded as the father of Indiarsquos capital markets In 1977 when Reliance Textile Industries Limited first went public the Indian stock market was a place patronised by a small club of elite investors which dabbled in a handful of stocks Dhirubhai managed to convince a large number of first-time retail investors to participate in the unfolding Reliance story and put their hard-earned money in the Reliance Textile IPO promising them in exchange for their trust substantial return on their investments It was to be the start of one of great stories of mutual respect and reciprocal gain in the Indian markets

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Under Dhirubhairsquos extraordinary vision and leadership Reliance scripted one of the greatest growth stories in corporate history anywhere in the world and went on to become Indiarsquos largest private sector enterprise Through out this amazing journey Dhirubhai always kept the interests of the ordinary shareholder uppermost in mind in the process making millionaires out of many of the initial investors in the Reliance stock and creating one of the worldrsquos largest shareholder families

About Reliance Life Insurance

Reliance Life Insurance offers you products that fulfill your savings and protection needs Our aim is to emerge as a transnational Life Insurer of global scale and standard

Reliance Life Insurance is an associate company of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indiarsquos leading private sector financial services companies and ranks among the top 3 private sector financial services and banking companies in terms of net worth Reliance Capital has interests in asset management and mutual funds stock broking life and general insurance proprietary investments private equity and other activities in financial services

Reliance - Anil Dhirubhai Ambani Group also has presence in Communications Energy Natural Resources Media Entertainment Healthcare and Infrastructure

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited

INSIDERS ON BOARD OF DIRECTORS

Name (Connections)

Relationships Title Age

R Nandagopal 12 RelationshipsChief Executive Officer and Director

50

Malay Ghosh 12 Relationships President and Director --

Saumen Ghosh 12 RelationshipsNon Executive Director and Group President of Reliance Capital Limited

--

S Krishnan 12 Relationships

Chief Risk Officer and Director

--

R Rangarajan 12 Relationships

Chief Investment Officer and Director

--

C Mohan 12 Relationships

Chief Technology Officer and Director

--

Saroj Panigrahi 12 Relationships

Head of Legal amp Compliance Company Secretary and Director

--

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Title Age

Maneesha Thakur

12 RelationshipsChief Human Resources Officer and Director

--

Other Board Members on Board of Directors

Name (Connections)

Relationships Primary Company Age

Gautam Doshi

61 Relationships

Reliance - Anil Dhirubhai Ambani Group

57

Rajesh Bahl 12 Relationships

University of Delhi --

Pournima Gupte

12 Relationships

Reliance Life Insurance Company Limited

--

S Talwar BA LLB CAIIB

77 Relationships

Housing Development and Infrastructure Limited

70

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Primary Company Age

Rajendra Chitale

63 Relationships

Ishaan Real Estate Plc

Company Profile

Reliance Life Insurance Company Limited provides life insurance products to individuals and corporates in India It offers solutions for individuals such as protection term credit guardian endowment wealth creation with health coverage cash flow savings and investment unit linked investment and insurance automatic investment market return retirement and child plans The company also provides solutions for groups which include employersrsquo liability group superannuation group gratuity group leave encashment employee protection group credit shield group term assurance and employee voluntary benefit plans It offers its products through agents The company was incorporated in 2001 and is based in Mumbai India As of October 22 2005 Reliance Life Insurance Company Limited operates as a subsidiary of Reliance Capital Ltd

Key Executives Mr R Nandagopal

Chief Executive Officer and Director

Age 50

Mr Malay Ghosh

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

President and Director

Mr Sunil Agrawal

Chief Financial Officer

Mr Saumen Ghosh

Non Executive Director and Group President of Reliance Capital Limited

Mr S V Sunder Krishnan Chief Risk Officer and Director

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indias leading private sector financial services companies which ranks among the top 3 private sector financial services and banking companies Reliance Life Insurance is not only one of Indias fastest growing life insurance companies but also counts among the top 4 private sector insurers In just 2 years the Company has crossed the markof_17Million_policies

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP) Given below is the list of the policies provided by Reliance Life Insurance Company

Protection Plans

Reliance Term Plan Reliance Simple Term Plan Reliance Special Term Plan Reliance Credit Guardian Plan Reliance Special Credit Guardian Plan Reliance Endowment Plan

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Special Endowment Plan Reliance Connect 2 Life Reliance Whole Life Plan Reliance Wealth + Health Plan Reliance Cash Flow Plan

Child Plans

Reliance Super Invest Assure Plan Reliance Child Plan Reliance Secure Child Plan Reliance Wealth + Health Plan

Savings amp Investment Plans

Reliance Savings Linked Insurance Plan Reliance Super Invest Assure Plus Plan Reliance Super Invest Assure Plan Total Investment Plan I - Insurance Reliance TIPS -Series I- Insurance Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan Reliance Cash Flow Plan Reliance Super Market Return Plan Reliance Endowment Plan Reliance Special Endowment Plan Reliance Whole Life Plan Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Connect 2 Life Plan Reliance Imaan Investment Plan

Retirement Plans

Total Investment Plan II - Pension

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan

Group Plans

Employers Liability Solutions Employee Protection Solutions Employee Voluntary Benefits

History

Yr 2001-2002 ( From 1st Jan 2001 to Dec 2002)

Insurance Industry in this year so far has 5new entrants namely

Life Insurers

SNo

RegistrationNumber

Date of Reg

Name of the Company

1 121 03012002

Reliance Life Insurance Company Limite d

Reliance Capital Limited announced the launch of its life insurance business on February 1 2006 This was after obtaining the required regulatory approvals from

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

the Registrar Of Companies and the Insurance Regulatory and Development Authority It was in August 2005 that the ball was set rolling when Reliance Capital Limited the financial arm of Reliance ndash Anil Dhirubhai Ambani Group (ADAG) ndash announced the requisition of 100 shareholding in AMP Sanmar Life Insurance Company Limited and the formal transfer of shares took place in October 2005 The company will issue all policy contracts under the Reliance Life Insurance Company limited name All the existing policy contracts also stand transferred to the Reliance Life Insurance entity with all the original contractual terms and commitments intact

Journey so far

Most organizations focus their energies on growth during early stages of the business-building exercise Over a period of time when the business reaches a critical mass the tiny leakages start looking fatal The overall extent of such inefficiencies and lack of control results in major erosion in the companys capital asset value as well as a leap in operational expenses If this phase coincides with an economic slump the companys leadership comes under the scanner Therefore right from the beginning we at Reliance Life Insurance built a mechanism to ensure an in-built IT governance track which remains invisible irrespective of the business dynamic nature

1048766 2005August Anil Dhirubhai Ambani Group (ADAG) announces theacquisition of 100 percent shareholding in AMP Sanmar Life InsuranceCo Ltd

1048766 2006January 17 Mr Nandgopal participates in a one-day conference on lsquoOptimising growth opportunities through Distribution Matrix lsquoEmerging Bancassurancersquo organized by the Asia Insurance Post at the Taj President MumbaiFebruary 1 Rliance Life Insurance officially launched

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

February 16 17 18 Strategy meet at the Reliance Management Institute Amongst those who participate are the CEO COO Functional Heads Regional Managers and Regional Sales ManagersFebruary 26 A Puja held at the Churchgate office situated in Express Building 4th Floor 14 lsquoErsquo Road MumbaiMarch 1 Churchgate office inaugurated by Mr AmitabhJhunjhunwala Mr Amitabh Chaturvedi and Mr NandgopalMarch 6 Shifting to the new premises at Churchgate commencesMarch 7 The new office at Chennai at the Trapezium First Floor 39 Nelson Manickam Road inaugurated by their CEO Mr Nandgopal Mr KV Srinivasan and Mr Sureshbabu also graced the occasion

Mission

The mission of Reliance Life Insurance Company Limited is to be the best in every sphere- business results customer care and employee focus The aim of the company is to Think Bigger and Think Better

Vision Mission amp Goal And Achievements

Vision

Empowering everyone live their dreams

Mission

Create unmatched value for everyone through dependable effective transparent and profitable life insurance and pension plans

Our Goal

Reliance Life Insurance would strive hard to achieve the 3 goals mentioned below

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Emerge as transnational Life Insurer of global scale and standard Create best value for Customers Shareholders and all Stake holders Achieve impeccable reputation and credentials through best business

practices

Achievements

3rd largest private player in a span of just 4 years moved from 11th position to 3rd

Amongst the fastest growing Companies for 4 years in a row

Continuous increase in market share over 4 years from 19 in 2005-06 to 1026 in 2009 -10

RLIC has achieved a growth rate of 21 while the private industry has grown at 13

Fastest to reach the 5 million policy mark

Largest private insurer in terms of policy count in 2009-10

1145 branches 195000 Advisors and over 16000 employees

RLIC continues to be amongst the foremost Life Insurance companies in India to be certified ISO 90012000 for all the processes

Awarded the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Certificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

The Company has also won the DL Shah Quality Council of India Commendation Award in the services category in feb 2008 for its work on promoting self help channels for service

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Future Plans

Forty-four new branches to be opened across the country in the coming months and a pan India presence with 162 branches in the coming year

1048766 A state-of-the-art customer care centre will provide continuous responsive services to the caller and promptly address queries collate feedback and suggestions from the caller who may be both prospective and existing clientele and from channel partners in Chennai and Mumbai

1048766 It will be launching additional products aimed at providingunparalleled service to its valued clientele

Head ndash Office

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998 Gautam is a qualified Chartered Accountant

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited Regd Office H Block 1st Floor Dhirubhai Ambani Knowledge City Navi MumbaiMaharashtra-400710India Reliance Life Insurance Company Limited is licensed life insurance company registered with the Insurance Regulatory and Development Authority (Registration No 121) in accordance with the provisions of the Insurance Act 1938

Branches

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

Given few Branches with Exact Location of Lucknow amp Kanpur in Uttar_Pradesh-

Given below are the branches located in Lucknow

Location

Branch Type Address Phone No

Vikar Nagar

Branch

Office

FF PLOT NO 12 SECTOR 9VIKAR NAGAR KK PALACE ABOVE BANK OF MAHARSHTRA LUCKNOW Uttar Pradesh- 226006

0522321388305223213881

Sector Branc 2ND FLOOR ANURAG 0522302027405223213

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1 LDA Colony

h Office

PLAZA CP 51SECTOR -1 LDA COLONY AASHIYANA LUCKNOW Uttar Pradesh- 226012

884

LucknowBranc

h Office

Reliance House 118 TCV Behind Wave Multiplex Vibhuti Khand Gomti Nagar Lucknow-226010

05223020300

LucknowArea

Office

Rohit Building 1st Floor No1 Opp to Sahara ComplexShahnajaf Road HajaratganjLucknowUttar Pradesh-226001

0522302025505223020240

Given below are the branches located in Kanpur

LocationBranch Type

Address Phone No

Pandu Nagar

Branch Office

Asthana Towers 117H1283 Pandu Nagar Kanpur Uttar

0512-3918861

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Pradesh - 208005

Civil linesBranch Office

14-113 Kn Chambers Civil Lines Kanpur- 208001

0512-39180953918117

Lal Bunglow

Branch Office

GF GROUND FLOOR5 PARADEVANPUR LAL BUNGLOW KANPUR Uttar Pradesh-208007

0512-3200889

Shastri Nagar

Branch Office

GF NILGIRI COMPLEX 12230SHASTRI NAGAR KANPUR Uttar Pradesh-208005

0512-3299981

KanpurBranch Office

OFFICE NO 3 GROUND FLR KAN CHAMBERS CIV IL LINES KANPUR KNPR UP 208002 INDIA WIRELINE KANPUR

5123918860 - 61

Values

Reliance Life Insurance Company Limited has some core values which are listed as follows

1) Result Oriented2) Performance Driven3) Customer Focused4) Learning and Development Oriented5) Employee Centric6) Informal and Fun

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Management

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998

Gautam is a qualified Chartered Accountant

Satya Pal Talwar Independent Director

Satya Pal is an Independent Director of Reliance Life Insurance Company Limited He holds an experience of more than 35 years in operations and policy formulation

Through his distinguished service in the financial industry Satya Pal has served as the lsquoChairman and Managing Directorrsquo of renowned organisations such as Bank of Baroda Union Bank of India and Oriental Bank of Commerce His in-depth knowledge of the sector has seen him rise quickly into pivotal positions at advisory and board levels in Indian and as well Global organisations such as SEBI

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 10: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

THE HISTORY OF INDIAN INSURANCE INDUSTRY

The story of insurance is probably as old as the story of mankind The same instinct that prompts modern businessmen today to secure themselves against loss and disaster existed in primitive men also They too sought to avert the evil consequences of fire and flood and loss of life and were willing to make some sort of sacrifice in order to achieve security Though the concept of insurance is largely a development of the recent past particularly after the industrial era ndashpast few centuries ndash yet its beginnings date back almost 6000 years

Life Insurance

In 1818 the British established the first insurance company in India in Calcutta the Oriental Life Insurance Company First attempts at regulation of the industry were made with the introduction of the Indian Life Assurance Companies Act in 1912 A number of amendments to this Act were made until the Insurance Act was drawn up in 1938 Noteworthy features in the Act were the power given to the Government to collect statistical information about the insured and the high level of protection the Act gave to the public through regulation and control When the Act was changed in 1950 this meant far reaching changes in the industry The extra requirements included a statutory requirement of a certain level of equity capital a ceiling on share holdings in such companies to prevent dominant control (to protect the public from any adversarial policies from one single party) stricter

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

control on investments and generally much tighter control In 1956 the market contained 154 Indian and 16 foreign life insurance companies Business was heavily concentrated in urban areas and targeted the higher echelons of society ldquoUnethical practices adopted by some of the players against the interests of the consumersrdquo then led the Indian government to nationalize the industry In September 1956 nationalization was completed merging all these companies into the so-called Life Insurance Corporation (LIC) It was felt that ldquonationalization has lent the industry fairness solidity growth and reachrdquo

General Insurance

The General insurance business in India started with the establishment of Triton Insurance Company Limited in 1850 at Calcutta In 1907 the first company The Mercantile Insurance Ltd was set up to transact all classes of general Insurance business General Insurance Council a wing of the Insurance Association of India in 1957 framed a code of conduct for ensuring fair conduct and sound business practices In 1968 the Insurance Act was amended to regulate investments and to set minimum solvency margins In the same year the Tariff Advisory Committee was also set up In 1972 The General

Insurance Business (Nationalization) Act was passed to nationalize the general Insurance Business in India with effect from 1st January 1973 For these 107 Insurers was amalgamated and grouped into four companyrsquos viz the National Insurance Company Ltd the New India Assurance Company Ltd the Oriental Insurance Company Ltd and the United India Insurance Company Ltd General Insurance Corporation of India was incorporated as a company

Various types of Life Insurance Policies

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Various types of life insurance policies- Endowment policies This type of policy covers risk for a specified period and

at the end of the maturity sum assured is paid back to policyholder with the bonuses during the term of the policy

Money back policies This type of policy is for periodic payments of partial survival benefits during the term of the policy as long as the policy holder is alive

Group insurance This type of insurance offers life insurance protection under group policies to various groups such as employers-employees professionals co-operatives etc it also provides insurance coverage for people in certain approved occupations at the lowest possible premium cost

Term life insurance policies This type of insurance covers risk only during the selected term period If the policy holder survives the term risk cover comes to an end These types of policies are for those people who are unable to pay larger premium required for endowment and whole life policies No surrender loan or paid up values are in such policies

1Whole life insurance policies This type of policy runs as long as the policyholder is alive and is covered for the entire life of the policyholderIn this policy the insured amount and the bonus is payable only to nominee on the death of policy holder2Joint life insurance policies These policies are similar to endowment policies in maturity benefits and risk cover but joint life policies cover two lives simultaneously such as married couples Sum assured is payable on the first death and again on the death of survival during the term of the policy3Pension plan a pension plan or annuity is an investment over a certain number of years but does not provide any life insurance cover It offers a guaranteed income either for a life or certain period

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Unit linked insurance plan ULIP is a kind of insurance plan which provides life cover as well as return on premium paid over a certainperiod of time The investment is denoted as units and represented by theva lue called as net asset value (NAV)

Meaning of Insurance

Insurance may be described as a social device to reduce or eliminate risk of loss to life and property Insurance is a collective bearing of risk Insurance is a financial device to spread the risks and losses of few people among a large number of people as people prefer small fixed liability instead of big uncertain and changing liability

Reliance Life Insurance has plenty of plans on the anvil It has also 118 branches with strong presence in South and a bouquet of products catering savings protection and investment need of individuals and corporate

Insurance is a policy from a large financial institution that offers a person company or other entity reimbursement or financial protection against possible future losses or damages

Insurance may be described as a social device to reduce or eliminate risk ofloss to life and property Insurance is a collective bearing of risk Insurance is a financial device to spread the risks and losses of few people among a large number of people as people prefer small fixed liability instead of big uncertain and changing liability Insurance can be defined as a ldquolegal contract between two parties whereby one party called insurer undertakes to pay a fixed amount of

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

money on the happening of a particular event which may be certain or uncertainrdquo Theother party called insured pays in exchange a fixed sum known as premium Insurance is desired to safeguard oneself and onersquos family against possible losses on account of risks and perils It provides financial compensation for the losses suffered due to the happening of any unforeseen events

The meaning of insurance is important to understand for anybody that is considering buying an insurance policy or simply understanding the basics of finance Insurance is a hedging instrument used as a precautionary measure against future contingent losses This instrument is used for managing the possible risks of the future

Insurance is bought in order to hedge the possible risks of the future which may or may not take place This is a mode of financially insuring that if such a incident happens then the loss does not affect the present well-being of the person or the property insured Thus through insurance a person buys security and protection

A simple example will make the meaning of insurance easy to understand A biker is always subjected to the risk of head injury But it is not certain that the accident causing him the head injury would definitely occur Still people riding bikes cover their heads with helmets This helmet in such cases acts as insurance by protecting himher from any possible danger The price paid was the possible inconvenience or act of wearing the helmet this ie equivalent to the insurance premiums paid

Though loss of life or injuries incurred cannot be measured in financial terms insurance attempts to quantify such losses financially Insurance can be defined as the process of reimbursing or protecting a person from contingent risk of losses through financial means in return for relatively small regular payments to the insuring body or insurance company

Insurance can range from life to medical to general (residentialcommercial property natural incidents burglary etc)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Life_Insurance It insures the life of the person buying the Life Insurance Certificate Once a Life Insurance is sold by a company then the company remains legally entitled to make payment to the beneficiary after the death of the policy holder

Medical Insurance This is also known as mediclaim Here the policy holder is entitled to receive the amount spent for his health purposes from the insurance company

General Insurance This insurance type involves insuring the risks associated with the general life such as automobiles business related natural incidents commercial and residential properties etc

Importance of Insurance

One of my good friend had a small argument with me that she would not invest in Term Plan of Insurance because she will not get any ldquoreturnsrdquo out of it I believe investing in a term plan looked a very unprofitable thing to her as she never gets back the money she paid as ldquopremiumsrdquo if she survives

Endowment plans looked nice to her because they provide money if you are dead and even if you survive You get back money as the prize for not dying

With respect to Term insurance she understood the fact that her family will get the money from insurance company in case of her death but she was concentrating on the fact that she would not get back anything if she survives What is the return in that case Nothing and looked like some one is fooling

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

you with a product called ldquoTerm Insurancerdquo where you are ldquoinvestingrdquo premiums to get nothing at the end

Let me now tell why this happens and some give you some insight on this matter

I have already talked earlier in my last post ldquoLife Insurance and how to go about itrdquo about Term Insurance Let me now take more deep dive into it and talk about the reasoning part

I will first talk about fundamentals of Insurance and then talk about Endowment Policies and why are they popular and what people donrsquot realise about them and how Term insurance is the right thing for most of the people

Insurance constitutes one of the major segments of the financial market Insurance services play predominant role in the process of financial intermediary Today insurance industry is one of the most growing sectors in India There is lot of potential in the Indian Insurance IndustryThere are many issues which require study The scope of the study of insurance industry of India would be very great as there are ongoing developments in the industry after the opening of the sector The major issue right now is the hike in FDI (Foreign Direct Investment) limit from 26 to 49 in the insurance sector Government may in near future allow 49 FDI in Insurance This would lead to more capital inflowby foreign partnersAnother major issue is the effects on LIC after the entry of private players in the market Though market share of LIC has been affected it has improved in terms of efficiency There are number of other hot topics like penetration of Health Insurance Rural marketing of insurance new distribution channels new product ranges insurance brokersrsquo regulation incentive scheme of developmentofficers of LIC etc So it offers lot of scope for studying the insurance industry Right now the insurance industry has great opportunities in a country like India or China which huge population Also the penetration of insurance in

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

India is very low in both life and non-life segment so there is lot potential to be tapped Before starting the discussion on insurance industry and related issues we have to start with the basics of insurance So first we understand what is insurance How the word lsquoinsurancersquo is different from the word lsquoassurancersquo etc What happens in a average familyThere is someone who earns and his family comprises of wife kids parents if not all there is a subset of these family members The head of the family earns and his family lives happily All the expenses are met from the earnings of this main member most of the time the husband Now consider this person dies in an accident or for that matter because of any event What happens What happens to his family members other than the psychological trauma If they donrsquot have money to take care for them selves either some one from family have to take up the job and start working which may not be possible for them or They have to decrease their standard of life to maintain the expenses They are now totally unsecured from futurersquos point of view In short they are totally messed up which should not have happened I gave this detailed explanation for the circumstances because i wanted you to understand how bad can happen and proper measures must be taken care for this

Difference between Insurance and Assurance

Assurance is older in history and it was used to describe all types of insurances From 1826 the term assurance came to be used only for the risks covered by life insurance and the term insurance was exclusively used to denote the risks covered by marine fire etc The word assurance indicated certainty In life insurance there is an Assurance from the insurance company to make payment under the policy either on the maturity or at earlier death On the other hand the word Insurance was used to denote indemnity type of insurances where the Insurance company was liable to pay only in case of the loss damage theproperty The Insured event was bound to happen sooner or later under assurance but the event insured against may or may not happen under insurance

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

The principle of ldquoindemnityrdquo applies to ldquoinsurance contractsrdquo(non-life) only The scope of the word insurance is wider

Principles of Insurance

FUNDAMENTAL PRINCIPLES OF INSURANCE

Some useful terms in Insurance

INDEMNITY

A contract of insurance contained in a fire marine burglary or any other policy (excepting life assurance and personal accident and sickness insurance) is a contract of indemnity This means that the insured in case of loss against which the policy has been issued shall be paid the actual amount of loss not exceeding the amount of the policy ie he shall be fully indemnified The object of every contract of insurance is to place the insured in the same financial position as nearly as possible after the loss as if he loss had not taken place at all It would be against public policy to allow an insured to make a profit out of his loss or damage

UTMOST GOOD FAITH

Since insurance shifts risk from one party to another it is essential that there must be utmost good faith and mutual confidence between the insured and the insurer In a contract of insurance the insured knows more about the subject matter of the contract than the insurer Consequently he is duty bound to disclose accurately all material facts and nothing should be withheld or concealed Any fact is material which goes to the root of the contract of insurance and has a bearing on the risk involved It is only when the insurer knows the whole truth that he is in a position to judge (a) whether he should accept the risk and (b) what premium he should charge

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

If that were so the insured might be tempted to bring about the event insured against in order to get money

middot Insurable Interest - A contract of insurance effected without insurable interest is void It means that the insured must have an actual pecuniary interest and not a mere anxiety or sentimental interest in the subject matter of the insurance The insured must be so situated with regard to the thing insured that he would have benefit by its existence and loss from its destruction The owner of a ship run a risk of losing his ship the charterer of the ship runs a risk of losing his freight and the owner of the cargo incurs the risk of losing his goods and profit So all these persons have something at stake and all of them have insurable interest It is the existence of insurable interest in a contract of insurance which distinguishes it from a mere watering agreement

middot Causa Proxima - The rule of causa proxima means that the cause of the loss must be proximate or immediate and not remote If the proximate cause of the loss is a peril insured against the insured can recover When a loss has been brought about by two or more causes the question arises as to which is the causa proxima although the result could not have happened without the remote cause But if the loss is brought about by any cause attributable to the misconduct of the insured the insurer is not liable

middot Risk - In a contract of insurance the insurer undertakes to protect the insured from a specified loss and the insurer receive a premium for running the risk of such loss Thus risk must attach to a policy

middot Mitigation of Loss - In the event of some mishap to the insured property the insured must take all necessary steps to mitigate or minimize the loss just as any prudent person would do in those circumstances If he does not do so the insurer can avoid the payment of loss attributable to his negligence But it must be remembered that though the insured is bound to do his best for his insurer he is not bound to do so at the risk of his life

middot Subrogation - The doctrine of subrogation is a corollary to the principle of indemnity and applies only to fire and marine insurance According to it when an insured has received full indemnity in respect of his loss all rights and remedies

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

which he has against third person will pass on to the insurer and will be exercised for his benefit until he (the insurer) recoups the amount he has paid under the policy It must be clarified here that the insurers right of subrogation arises only when he has paid for the loss for which he is liable under the policy and this right extend only to the rights and remedies available to the insured in respect of the thing to which the contract of insurance relates

middot Contribution - Where there are two or more insurance on one risk the principle of contribution comes into play The aim of contribution is to distribute the actual amount of loss among the different insurers who are liable for the same risk under different policies in respect of the same subject matter Any one insurer may pay to the insured the full amount of the loss covered by the policy and then become entitled to contribution from his co-insurers in proportion to the amount which each has undertaken to pay in case of loss of the same subject-matter

In other words the right of contribution arises when (I) there are different policies which relate to the same subject-matter (ii) the policies cover the same peril which caused the loss and (iii) all the policies are in force at the time of the loss and (iv) one of the insurers has paid to the insured more than his share of the loss

History of Insurance

The concept of insurance is believed to have emerged almost 4500 years ago in the ancient land of Babylonia where traders used to bear risk of the carvan by giving loans which were later repaid with interest when the goods arrived safelyThe concept of insurance as we know today took shape in 1688 at a place called Lloydrsquos Coffee House in London where risk bearers used to meet to transact business This coffee house became so popular that Lloydrsquos becamethe one of the first modern insurance companies by the end of the eighteenth century Marine insurance companies came into existence by the end of the eighteenth century These companies were empowered to write fire and life insurance as well as marine The Great Fire of London in 1966 caused huge

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loss of property and life With a view to providing fire insurance facilities Dr Nicholas Barbon set up in 1967 the first fire insurance company known as the Fire officeThe early history of insurance in India can be traced back to the Vedas The Sanskrit term lsquoYogakshemarsquo (meaning well being) the name of Life Insurance Corporation of Indiarsquos corporate headquarters is found in the Rig Veda The Aryans practiced some form of lsquocommunity insurancersquo around 1000 BCLife insurance in its modern form came to India from England in 1818 The Oriental Life Insurance Company was the first insurance company to be set up in India to help the widows of European community The insurance companies which came into existence between 1818 and 1869 treated Indian lives as subnormal and charged an extra premium of 15 to 20 percent The first Indian insurance company the Bombay Mutual Life Assurance Society came into existence in 1870 to cover Indian lives at normal ratesThe Insurance Act 1938 the first comprehensive legislation governing both life and non-life branches of insurance were enacted to provide strict state control over insurance business This amended insurance Act looked into investments expenditure and management of these companies By the mid- 1950s there were 154 Indian insurers 16 foreign insurers and75 provident societies carrying on life insurance business in India Insurance business flourished and so did scams irregularities and dubious investment practices by scores of companies As a result the government decided tonationalize the life assurance business in India The Life Insurance Corporation of India (LIC) was set up in 1956 The nationalization of life insurance was followed by general insurance in 1972

Time line in Insurance history

1818 British introduced the life insurance to India with the establishment of the Oriental Life Insurance Company in Calcutta

1850 Non life insurance started with Triton Insurance

Company

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1870 Bombay Mutual Life Assurance Society is the first India owned life insurer

1912 The Indian Life Assurance Company Act enacted to regulate the life insurance business

1938 The Insurance Act was enacted 1956 Nationalization took place Government took over 245 Indian and

foreign insurers and provident societies 1972 Non-life business nationalized General Insurance Corporation (GIC)

came into being 1993 Malhotra committee was constituted under the chairmanship of

former RBI chief R N Malhotra todraw a blue print for insurance sector reforms

1994 Malhotra committee recommended reentry of private players 1997 IRDA (Insurance Regulatory and Development Authority) was set up

as a regulator of the insurance market in India 2000 IRDA started giving license to private insurers ICICI Prudential HDFC

were first private players to sell insurance Policies 2001 Royal Sundaram was the first non-life private player to sell an

insurance policy 2002 Bank allowed to sell insurance plans as TPAs enter the scene insurers

start setting non-life claims in the cashless mode

Meaning of Life InsuranceIt insures the life of the person buying the Life Insurance Certificate Once a Life Insurance is sold by a company then the company remains legally entitled to make payment to the beneficiary after the death of the policy holder

There are three parties in a life insurance transaction the insurer the insured and the owner of the policy (policyholder) although the owner and 16 the insured are often the same person Another important person involved in a life insurance policy is the beneficiary The beneficiary is the person

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

or persons who will receive the policy proceeds upon the death of the insuredLife insurance may be divided into two basic classes ndash term and permanent

bull Term life insurance provides for life insurance coverage for aspecified term of years for a specified premium The policy does not accumulate cash value

bull Permanent life insurance is life insurance that remains in force until the policy matures unless the owner fails to pay the premium when due

bull Whole life insurance provides for a level premium and a cash value table included in the policy guaranteed by the company The primary advantages of whole life are guaranteed death benefits guaranteed cash values fixed and known annual premiums and mortality and expense charges will not reduce the cash value shown in the policy

bull Universal life insurance (UL) is a relatively new insurance product intended to provide permanent insurance coverage with greater flexibility in premium payment and the potential for a higher internal rate of return A universal life policy includes a cash account Premiums increase the cash account If you want insurance protection only and not a savings and investment product buy a term life insurance policy

If you want to buy a whole life universal life or other cash value policyplan to hold it for at least 15 years Canceling these policies after only a few years can more than double your

life insurance costs Check the National Association of Insurance Commissioners website (wwwnaicorgcis) or your local library for information on the financial soundness of insurance companies

History of Life Insurance

Risk protection has been a primary goal of humans and institutions throughout history Protecting against risk is what insurance is all about Over 5000 years ago in China insurance was seen as a preventative measure against piracy on the sea

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Piracy in fact was so prevalent that as a way of spreading the risk a number of ships would carry a portion of another ships cargo so that if one ship was captured the entire shipmentwould not be lostIn another part of the world nearly 4500 years ago in the ancient land of Babylonia traders used to bear risk of the caravan trade by giving loans that had to be later repaid with interest when the goods arrived safely In 2100BC the Code of Hammurabi granted legal status to the practice It formalized concepts of ldquobottomryrdquo referring to vessel bottoms and ldquorespondentiardquo referring to cargo These provided the underpinning for marine insurance contracts Such contracts contained three elements a loan on the vessel cargo or freight an interest rate and a surcharge to cover thepossibility of loss In effect ship owners were the insured and lenders were the under writers Life insurance came about a later in ancient Rome where burial clubs were formed to cover the funeral expenses of its members as well as help survivors monetarily With Romes fall around 450 AD most of theconcepts of insurance were abandoned but aspects of it did continue through the Middle Ages particularly with merchant and artisan guilds These provided forms of member insurance covering risks like fire flood theft disability death and even imprisonment During the feudal period early forms of insurance ebbed with the declineo f travel and long-distance trade But during the 14th to 16th centuries transportation commerce and insurance would again reemerge Insurance in India can be traced back to the Vedas For instance Yogakshema the name of Life Insurance Corporation of Indias corporate headquarters is derived from the Rig Veda The term suggests that a form of community insurance was prevalent around 1000 BC and practiced by the AryansAnd similar to ancient Rome burial societies were formed in the Buddhist period to help families build houses and to protect widows and children1048766 Modern InsuranceIllegal almost everywhere else in Europe life insurance in England was vigorously promoted in the three decades following the Glorious Revolution of 1688 The type of insurance we see today owes its roots to 17th centuryEngland Lloyds of London or as they were known then Lloyds Coffee House was the location where merchants ship owners and underwriters met to discuss and transact business deals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

While serving as a means of risk-avoidance life insurance also appealed strongly to the gambling instincts of Englands burgeoning middle class Gambling was so rampant in fact that when newspapers published names of prominent people who were seriously ill bets were placed at Lloydrsquos ontheir anticipated dates of death Reacting against such practices 79 merchant underwriters broke away in 1769 and two years later formed a ldquoNew Lloydrsquos Coffee Houserdquo that became known as the ldquoreal Lloydrsquosrdquo Making wagers onpeoples deaths ceased in 1774 when parliament forbade the practice1048766 Insurance moves to AmericaThe US insurance industry was built on the British model The year 1735 saw the birth of the first insurance company in the American colonies in Charleston SC The Presbyterian Synod of Philadelphia in 1759 sponsored the first life insurance corporation in America for the benefit of ministers and their dependents And the first life insurance policy for the generalpublic in the United States was issued in Philadelphia on May 22 1761 But it wasnt until 80 years later (after 1840) that life insurance really took off in a big way The key to its success was reducing the opposition from religious groupsIn 1835 the infamous New York fire drew peoples attention to the need to provide for sudden and large losses Two years later Massachusetts became the first state to require companies by law to maintain such reserves The great Chicago fire of 1871 further emphasized how fires can cause hugelosses in densely populated modern cities The practice of reinsurance wherein the risks are spread among several companies was devised specifically for such situationsWith the creation of the automobile public liability insurance which first made its appearance in the 1880s gained importance and acceptance More advancement was made to insurance during the process of industrialization In 1897 the British government passed the Workmens Compensation Act which made it mandatory for a company to insure itsemployees against industrial accidents During the 19th century many societies were founded to insure the life andhealth of their members while fraternal orders provided low-cost membersonly insurance Even today such fraternal orders continue to provide insurance coverage to members as do most labor organizations Many employers sponsor group insurance policies for their employees providing

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

not just life insurance but sickness and accident benefits and old-age pensions Employees contribute a certain percentage of the premium for these policies1048766 Final ThoughtsEven though the American insurance industry was greatly influenced by Britain the US market developed somewhat differently from that of the United Kingdom Contributing to that was Americas size land diversity and the overwhelming desire to be independent As America moved from acolonial outpost to an independent force from a farming country to an industrial nation the insurance business developed from a small number of companies to a large industry Insurance became more sophisticated offering new types of coverage and diversified services for an increasingly complex country

Key features of Life Insurance

1) Nomination -When one makes a nomination as the policyholder you continue to be the owner of the policy and the nominee does not have any right under the policy so long as you are alive The nominee has only the right to receive the policy monies in case of your death within the term of the policy

2) Assignment -If your intention is that your policy monies should go only to a particular person you need to assign the policy in favor of that person3) Death Benefit -The primary feature of a life insurance policy is the death benefit it providesPermanent policies provide a death benefit that is guaranteed for the life of the insured provided the premiums have been paid and the policy has notbeen surrendered4) Cash Value -The cash value of a permanent life insurance policy is accumulated throughout the life of the policy It equals the amount a policy owner would receive after any applicable surrender charges if the policy were surrendered before the insureds death5) Dividends -Many life insurance companies issue life insurance policies that entitle the policy owner to share in the companys divisible surplus6) Paid-Up Additions -Dividends paid to a policy owner of a participating policy can be used in numerous ways one of which is toward the purchase of additional coverage

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

called paid-up additions7) Policy Loans -Some life insurance policies allow a policy owner to apply for a loan against the value of their policy Either a fixed or variable rate of interest is chargedThis feature allows the policy owner an easily accessible loan in times of need or opportunity8) Conversion from Term to Permanent -When in need of temporary protection individuals often purchase term life insurance If one owns a term policy sometimes a provision is available that will allow her to convert her policy to a permanent one without providing additional proof of insurability9) Disability Waiver of Premium-Waiver of Premium is an option or benefit that can be attached to a life insurance policy at an additional cost It guarantees that coverage will stay inforce and continue to grow

Benefits of Life Insurance 1) Risk cover -Life Insurance contracts allow an individual to have a risk cover against any unfortunate event of the future2) Tax Deduction -Under section 80C of the Income Tax Act of 1961 one can get tax deductionon premiums up to one lakh rupees Life Insurance policies thus decrease the total taxable income of an individual3) Loans -An individual can easily access loans from different financial institutions by pledging his insurance policies4) Retirement Planning -What had provided protection against the financial consequences of premature death may now be used to help them enjoy their retirement years Moreover the cash value can be used as an additional income in the old age5) Educational Needs -Similar to retirement planning the cash values that flow from ones life insurance schemes can be utilized for educational needs of the insurer or his children

Role of Life Insurance in the growth of economy The Life Insurance Industry has an enviable track record among public sector units It has a Consistent profit and dividend paying record

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

accompanied by a steady growth in its financial resources Through investments in the Government sector and socially- oriented sectors the Industry has contributed immensely to the nations development The industry is recognized as one of the largest financial Institutions in the country The ventures initiated by the industry in the areas of Mutual Fund Housing Finance has done exceedingly well in recent years To protect the countrys foreign exchange reserves the reinsurance arrangement are so Organized that maximum retention is made possible within the country while at the same time protecting interests of the policy holders

Insurance Concept And History

The insurance plan was developed for modern day laws and as a means of providing individuals and businesses with protection against risks Prior to insurance being offered as a service and product when people ran into problems the community would come together to make repairs For instance before insurance was formally offered if a neighborrsquos home were to burn down other neighbors family members and friends would gather all the necessary materials and tools and together rebuild the home However as population grew this small community in most parts of the world changesInterestingly the insurance plan that we know of today was actually based on ancient traditions of the Babylonian and Chinese traders Historians tell us that during the second and third millennia BC merchants in China would have to travel over horrific rapids of the rivers as a means of distributing the things they made To accomplish this the wares were moved using several vessels because it was common for one to capsize

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Introduction of the Company

RELIANCE Life Insurance Limited

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

After many years of debate the government has decided to increase the foreign direct investment (FDI) limit in insurance firms from 26 percent to 49 percent The government will now introduce a bill in Parliament to effect this change The government however conceded that the bill might not be passed by the current Parliament for want of_time

Dhirubhai embarked on his first business venture he had a seed capital of barely US$ 300 (around Rs 14000) Over the next three and a half decades he converted this fledgling enterprise into a Rs 60000 crore colossusmdashan achievement which earned Reliance a place on the global Fortune 500 list the first ever Indian private company to do so Dhirubhai is widely regarded as the father of Indiarsquos capital markets In 1977 when Reliance Textile Industries Limited first went public the Indian stock market was a place patronised by a small club of elite investors which dabbled in a handful of stocks Dhirubhai managed to convince a large number of first-time retail investors to participate in the unfolding Reliance story and put their hard-earned money in the Reliance Textile IPO promising them in exchange for their trust substantial return on their investments It was to be the start of one of great stories of mutual respect and reciprocal gain in the Indian markets

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Under Dhirubhairsquos extraordinary vision and leadership Reliance scripted one of the greatest growth stories in corporate history anywhere in the world and went on to become Indiarsquos largest private sector enterprise Through out this amazing journey Dhirubhai always kept the interests of the ordinary shareholder uppermost in mind in the process making millionaires out of many of the initial investors in the Reliance stock and creating one of the worldrsquos largest shareholder families

About Reliance Life Insurance

Reliance Life Insurance offers you products that fulfill your savings and protection needs Our aim is to emerge as a transnational Life Insurer of global scale and standard

Reliance Life Insurance is an associate company of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indiarsquos leading private sector financial services companies and ranks among the top 3 private sector financial services and banking companies in terms of net worth Reliance Capital has interests in asset management and mutual funds stock broking life and general insurance proprietary investments private equity and other activities in financial services

Reliance - Anil Dhirubhai Ambani Group also has presence in Communications Energy Natural Resources Media Entertainment Healthcare and Infrastructure

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited

INSIDERS ON BOARD OF DIRECTORS

Name (Connections)

Relationships Title Age

R Nandagopal 12 RelationshipsChief Executive Officer and Director

50

Malay Ghosh 12 Relationships President and Director --

Saumen Ghosh 12 RelationshipsNon Executive Director and Group President of Reliance Capital Limited

--

S Krishnan 12 Relationships

Chief Risk Officer and Director

--

R Rangarajan 12 Relationships

Chief Investment Officer and Director

--

C Mohan 12 Relationships

Chief Technology Officer and Director

--

Saroj Panigrahi 12 Relationships

Head of Legal amp Compliance Company Secretary and Director

--

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Title Age

Maneesha Thakur

12 RelationshipsChief Human Resources Officer and Director

--

Other Board Members on Board of Directors

Name (Connections)

Relationships Primary Company Age

Gautam Doshi

61 Relationships

Reliance - Anil Dhirubhai Ambani Group

57

Rajesh Bahl 12 Relationships

University of Delhi --

Pournima Gupte

12 Relationships

Reliance Life Insurance Company Limited

--

S Talwar BA LLB CAIIB

77 Relationships

Housing Development and Infrastructure Limited

70

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Primary Company Age

Rajendra Chitale

63 Relationships

Ishaan Real Estate Plc

Company Profile

Reliance Life Insurance Company Limited provides life insurance products to individuals and corporates in India It offers solutions for individuals such as protection term credit guardian endowment wealth creation with health coverage cash flow savings and investment unit linked investment and insurance automatic investment market return retirement and child plans The company also provides solutions for groups which include employersrsquo liability group superannuation group gratuity group leave encashment employee protection group credit shield group term assurance and employee voluntary benefit plans It offers its products through agents The company was incorporated in 2001 and is based in Mumbai India As of October 22 2005 Reliance Life Insurance Company Limited operates as a subsidiary of Reliance Capital Ltd

Key Executives Mr R Nandagopal

Chief Executive Officer and Director

Age 50

Mr Malay Ghosh

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

President and Director

Mr Sunil Agrawal

Chief Financial Officer

Mr Saumen Ghosh

Non Executive Director and Group President of Reliance Capital Limited

Mr S V Sunder Krishnan Chief Risk Officer and Director

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indias leading private sector financial services companies which ranks among the top 3 private sector financial services and banking companies Reliance Life Insurance is not only one of Indias fastest growing life insurance companies but also counts among the top 4 private sector insurers In just 2 years the Company has crossed the markof_17Million_policies

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP) Given below is the list of the policies provided by Reliance Life Insurance Company

Protection Plans

Reliance Term Plan Reliance Simple Term Plan Reliance Special Term Plan Reliance Credit Guardian Plan Reliance Special Credit Guardian Plan Reliance Endowment Plan

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Special Endowment Plan Reliance Connect 2 Life Reliance Whole Life Plan Reliance Wealth + Health Plan Reliance Cash Flow Plan

Child Plans

Reliance Super Invest Assure Plan Reliance Child Plan Reliance Secure Child Plan Reliance Wealth + Health Plan

Savings amp Investment Plans

Reliance Savings Linked Insurance Plan Reliance Super Invest Assure Plus Plan Reliance Super Invest Assure Plan Total Investment Plan I - Insurance Reliance TIPS -Series I- Insurance Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan Reliance Cash Flow Plan Reliance Super Market Return Plan Reliance Endowment Plan Reliance Special Endowment Plan Reliance Whole Life Plan Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Connect 2 Life Plan Reliance Imaan Investment Plan

Retirement Plans

Total Investment Plan II - Pension

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan

Group Plans

Employers Liability Solutions Employee Protection Solutions Employee Voluntary Benefits

History

Yr 2001-2002 ( From 1st Jan 2001 to Dec 2002)

Insurance Industry in this year so far has 5new entrants namely

Life Insurers

SNo

RegistrationNumber

Date of Reg

Name of the Company

1 121 03012002

Reliance Life Insurance Company Limite d

Reliance Capital Limited announced the launch of its life insurance business on February 1 2006 This was after obtaining the required regulatory approvals from

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

the Registrar Of Companies and the Insurance Regulatory and Development Authority It was in August 2005 that the ball was set rolling when Reliance Capital Limited the financial arm of Reliance ndash Anil Dhirubhai Ambani Group (ADAG) ndash announced the requisition of 100 shareholding in AMP Sanmar Life Insurance Company Limited and the formal transfer of shares took place in October 2005 The company will issue all policy contracts under the Reliance Life Insurance Company limited name All the existing policy contracts also stand transferred to the Reliance Life Insurance entity with all the original contractual terms and commitments intact

Journey so far

Most organizations focus their energies on growth during early stages of the business-building exercise Over a period of time when the business reaches a critical mass the tiny leakages start looking fatal The overall extent of such inefficiencies and lack of control results in major erosion in the companys capital asset value as well as a leap in operational expenses If this phase coincides with an economic slump the companys leadership comes under the scanner Therefore right from the beginning we at Reliance Life Insurance built a mechanism to ensure an in-built IT governance track which remains invisible irrespective of the business dynamic nature

1048766 2005August Anil Dhirubhai Ambani Group (ADAG) announces theacquisition of 100 percent shareholding in AMP Sanmar Life InsuranceCo Ltd

1048766 2006January 17 Mr Nandgopal participates in a one-day conference on lsquoOptimising growth opportunities through Distribution Matrix lsquoEmerging Bancassurancersquo organized by the Asia Insurance Post at the Taj President MumbaiFebruary 1 Rliance Life Insurance officially launched

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

February 16 17 18 Strategy meet at the Reliance Management Institute Amongst those who participate are the CEO COO Functional Heads Regional Managers and Regional Sales ManagersFebruary 26 A Puja held at the Churchgate office situated in Express Building 4th Floor 14 lsquoErsquo Road MumbaiMarch 1 Churchgate office inaugurated by Mr AmitabhJhunjhunwala Mr Amitabh Chaturvedi and Mr NandgopalMarch 6 Shifting to the new premises at Churchgate commencesMarch 7 The new office at Chennai at the Trapezium First Floor 39 Nelson Manickam Road inaugurated by their CEO Mr Nandgopal Mr KV Srinivasan and Mr Sureshbabu also graced the occasion

Mission

The mission of Reliance Life Insurance Company Limited is to be the best in every sphere- business results customer care and employee focus The aim of the company is to Think Bigger and Think Better

Vision Mission amp Goal And Achievements

Vision

Empowering everyone live their dreams

Mission

Create unmatched value for everyone through dependable effective transparent and profitable life insurance and pension plans

Our Goal

Reliance Life Insurance would strive hard to achieve the 3 goals mentioned below

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Emerge as transnational Life Insurer of global scale and standard Create best value for Customers Shareholders and all Stake holders Achieve impeccable reputation and credentials through best business

practices

Achievements

3rd largest private player in a span of just 4 years moved from 11th position to 3rd

Amongst the fastest growing Companies for 4 years in a row

Continuous increase in market share over 4 years from 19 in 2005-06 to 1026 in 2009 -10

RLIC has achieved a growth rate of 21 while the private industry has grown at 13

Fastest to reach the 5 million policy mark

Largest private insurer in terms of policy count in 2009-10

1145 branches 195000 Advisors and over 16000 employees

RLIC continues to be amongst the foremost Life Insurance companies in India to be certified ISO 90012000 for all the processes

Awarded the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Certificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

The Company has also won the DL Shah Quality Council of India Commendation Award in the services category in feb 2008 for its work on promoting self help channels for service

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Future Plans

Forty-four new branches to be opened across the country in the coming months and a pan India presence with 162 branches in the coming year

1048766 A state-of-the-art customer care centre will provide continuous responsive services to the caller and promptly address queries collate feedback and suggestions from the caller who may be both prospective and existing clientele and from channel partners in Chennai and Mumbai

1048766 It will be launching additional products aimed at providingunparalleled service to its valued clientele

Head ndash Office

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998 Gautam is a qualified Chartered Accountant

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited Regd Office H Block 1st Floor Dhirubhai Ambani Knowledge City Navi MumbaiMaharashtra-400710India Reliance Life Insurance Company Limited is licensed life insurance company registered with the Insurance Regulatory and Development Authority (Registration No 121) in accordance with the provisions of the Insurance Act 1938

Branches

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

Given few Branches with Exact Location of Lucknow amp Kanpur in Uttar_Pradesh-

Given below are the branches located in Lucknow

Location

Branch Type Address Phone No

Vikar Nagar

Branch

Office

FF PLOT NO 12 SECTOR 9VIKAR NAGAR KK PALACE ABOVE BANK OF MAHARSHTRA LUCKNOW Uttar Pradesh- 226006

0522321388305223213881

Sector Branc 2ND FLOOR ANURAG 0522302027405223213

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1 LDA Colony

h Office

PLAZA CP 51SECTOR -1 LDA COLONY AASHIYANA LUCKNOW Uttar Pradesh- 226012

884

LucknowBranc

h Office

Reliance House 118 TCV Behind Wave Multiplex Vibhuti Khand Gomti Nagar Lucknow-226010

05223020300

LucknowArea

Office

Rohit Building 1st Floor No1 Opp to Sahara ComplexShahnajaf Road HajaratganjLucknowUttar Pradesh-226001

0522302025505223020240

Given below are the branches located in Kanpur

LocationBranch Type

Address Phone No

Pandu Nagar

Branch Office

Asthana Towers 117H1283 Pandu Nagar Kanpur Uttar

0512-3918861

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Pradesh - 208005

Civil linesBranch Office

14-113 Kn Chambers Civil Lines Kanpur- 208001

0512-39180953918117

Lal Bunglow

Branch Office

GF GROUND FLOOR5 PARADEVANPUR LAL BUNGLOW KANPUR Uttar Pradesh-208007

0512-3200889

Shastri Nagar

Branch Office

GF NILGIRI COMPLEX 12230SHASTRI NAGAR KANPUR Uttar Pradesh-208005

0512-3299981

KanpurBranch Office

OFFICE NO 3 GROUND FLR KAN CHAMBERS CIV IL LINES KANPUR KNPR UP 208002 INDIA WIRELINE KANPUR

5123918860 - 61

Values

Reliance Life Insurance Company Limited has some core values which are listed as follows

1) Result Oriented2) Performance Driven3) Customer Focused4) Learning and Development Oriented5) Employee Centric6) Informal and Fun

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Management

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998

Gautam is a qualified Chartered Accountant

Satya Pal Talwar Independent Director

Satya Pal is an Independent Director of Reliance Life Insurance Company Limited He holds an experience of more than 35 years in operations and policy formulation

Through his distinguished service in the financial industry Satya Pal has served as the lsquoChairman and Managing Directorrsquo of renowned organisations such as Bank of Baroda Union Bank of India and Oriental Bank of Commerce His in-depth knowledge of the sector has seen him rise quickly into pivotal positions at advisory and board levels in Indian and as well Global organisations such as SEBI

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 11: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

control on investments and generally much tighter control In 1956 the market contained 154 Indian and 16 foreign life insurance companies Business was heavily concentrated in urban areas and targeted the higher echelons of society ldquoUnethical practices adopted by some of the players against the interests of the consumersrdquo then led the Indian government to nationalize the industry In September 1956 nationalization was completed merging all these companies into the so-called Life Insurance Corporation (LIC) It was felt that ldquonationalization has lent the industry fairness solidity growth and reachrdquo

General Insurance

The General insurance business in India started with the establishment of Triton Insurance Company Limited in 1850 at Calcutta In 1907 the first company The Mercantile Insurance Ltd was set up to transact all classes of general Insurance business General Insurance Council a wing of the Insurance Association of India in 1957 framed a code of conduct for ensuring fair conduct and sound business practices In 1968 the Insurance Act was amended to regulate investments and to set minimum solvency margins In the same year the Tariff Advisory Committee was also set up In 1972 The General

Insurance Business (Nationalization) Act was passed to nationalize the general Insurance Business in India with effect from 1st January 1973 For these 107 Insurers was amalgamated and grouped into four companyrsquos viz the National Insurance Company Ltd the New India Assurance Company Ltd the Oriental Insurance Company Ltd and the United India Insurance Company Ltd General Insurance Corporation of India was incorporated as a company

Various types of Life Insurance Policies

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Various types of life insurance policies- Endowment policies This type of policy covers risk for a specified period and

at the end of the maturity sum assured is paid back to policyholder with the bonuses during the term of the policy

Money back policies This type of policy is for periodic payments of partial survival benefits during the term of the policy as long as the policy holder is alive

Group insurance This type of insurance offers life insurance protection under group policies to various groups such as employers-employees professionals co-operatives etc it also provides insurance coverage for people in certain approved occupations at the lowest possible premium cost

Term life insurance policies This type of insurance covers risk only during the selected term period If the policy holder survives the term risk cover comes to an end These types of policies are for those people who are unable to pay larger premium required for endowment and whole life policies No surrender loan or paid up values are in such policies

1Whole life insurance policies This type of policy runs as long as the policyholder is alive and is covered for the entire life of the policyholderIn this policy the insured amount and the bonus is payable only to nominee on the death of policy holder2Joint life insurance policies These policies are similar to endowment policies in maturity benefits and risk cover but joint life policies cover two lives simultaneously such as married couples Sum assured is payable on the first death and again on the death of survival during the term of the policy3Pension plan a pension plan or annuity is an investment over a certain number of years but does not provide any life insurance cover It offers a guaranteed income either for a life or certain period

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Unit linked insurance plan ULIP is a kind of insurance plan which provides life cover as well as return on premium paid over a certainperiod of time The investment is denoted as units and represented by theva lue called as net asset value (NAV)

Meaning of Insurance

Insurance may be described as a social device to reduce or eliminate risk of loss to life and property Insurance is a collective bearing of risk Insurance is a financial device to spread the risks and losses of few people among a large number of people as people prefer small fixed liability instead of big uncertain and changing liability

Reliance Life Insurance has plenty of plans on the anvil It has also 118 branches with strong presence in South and a bouquet of products catering savings protection and investment need of individuals and corporate

Insurance is a policy from a large financial institution that offers a person company or other entity reimbursement or financial protection against possible future losses or damages

Insurance may be described as a social device to reduce or eliminate risk ofloss to life and property Insurance is a collective bearing of risk Insurance is a financial device to spread the risks and losses of few people among a large number of people as people prefer small fixed liability instead of big uncertain and changing liability Insurance can be defined as a ldquolegal contract between two parties whereby one party called insurer undertakes to pay a fixed amount of

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

money on the happening of a particular event which may be certain or uncertainrdquo Theother party called insured pays in exchange a fixed sum known as premium Insurance is desired to safeguard oneself and onersquos family against possible losses on account of risks and perils It provides financial compensation for the losses suffered due to the happening of any unforeseen events

The meaning of insurance is important to understand for anybody that is considering buying an insurance policy or simply understanding the basics of finance Insurance is a hedging instrument used as a precautionary measure against future contingent losses This instrument is used for managing the possible risks of the future

Insurance is bought in order to hedge the possible risks of the future which may or may not take place This is a mode of financially insuring that if such a incident happens then the loss does not affect the present well-being of the person or the property insured Thus through insurance a person buys security and protection

A simple example will make the meaning of insurance easy to understand A biker is always subjected to the risk of head injury But it is not certain that the accident causing him the head injury would definitely occur Still people riding bikes cover their heads with helmets This helmet in such cases acts as insurance by protecting himher from any possible danger The price paid was the possible inconvenience or act of wearing the helmet this ie equivalent to the insurance premiums paid

Though loss of life or injuries incurred cannot be measured in financial terms insurance attempts to quantify such losses financially Insurance can be defined as the process of reimbursing or protecting a person from contingent risk of losses through financial means in return for relatively small regular payments to the insuring body or insurance company

Insurance can range from life to medical to general (residentialcommercial property natural incidents burglary etc)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Life_Insurance It insures the life of the person buying the Life Insurance Certificate Once a Life Insurance is sold by a company then the company remains legally entitled to make payment to the beneficiary after the death of the policy holder

Medical Insurance This is also known as mediclaim Here the policy holder is entitled to receive the amount spent for his health purposes from the insurance company

General Insurance This insurance type involves insuring the risks associated with the general life such as automobiles business related natural incidents commercial and residential properties etc

Importance of Insurance

One of my good friend had a small argument with me that she would not invest in Term Plan of Insurance because she will not get any ldquoreturnsrdquo out of it I believe investing in a term plan looked a very unprofitable thing to her as she never gets back the money she paid as ldquopremiumsrdquo if she survives

Endowment plans looked nice to her because they provide money if you are dead and even if you survive You get back money as the prize for not dying

With respect to Term insurance she understood the fact that her family will get the money from insurance company in case of her death but she was concentrating on the fact that she would not get back anything if she survives What is the return in that case Nothing and looked like some one is fooling

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

you with a product called ldquoTerm Insurancerdquo where you are ldquoinvestingrdquo premiums to get nothing at the end

Let me now tell why this happens and some give you some insight on this matter

I have already talked earlier in my last post ldquoLife Insurance and how to go about itrdquo about Term Insurance Let me now take more deep dive into it and talk about the reasoning part

I will first talk about fundamentals of Insurance and then talk about Endowment Policies and why are they popular and what people donrsquot realise about them and how Term insurance is the right thing for most of the people

Insurance constitutes one of the major segments of the financial market Insurance services play predominant role in the process of financial intermediary Today insurance industry is one of the most growing sectors in India There is lot of potential in the Indian Insurance IndustryThere are many issues which require study The scope of the study of insurance industry of India would be very great as there are ongoing developments in the industry after the opening of the sector The major issue right now is the hike in FDI (Foreign Direct Investment) limit from 26 to 49 in the insurance sector Government may in near future allow 49 FDI in Insurance This would lead to more capital inflowby foreign partnersAnother major issue is the effects on LIC after the entry of private players in the market Though market share of LIC has been affected it has improved in terms of efficiency There are number of other hot topics like penetration of Health Insurance Rural marketing of insurance new distribution channels new product ranges insurance brokersrsquo regulation incentive scheme of developmentofficers of LIC etc So it offers lot of scope for studying the insurance industry Right now the insurance industry has great opportunities in a country like India or China which huge population Also the penetration of insurance in

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

India is very low in both life and non-life segment so there is lot potential to be tapped Before starting the discussion on insurance industry and related issues we have to start with the basics of insurance So first we understand what is insurance How the word lsquoinsurancersquo is different from the word lsquoassurancersquo etc What happens in a average familyThere is someone who earns and his family comprises of wife kids parents if not all there is a subset of these family members The head of the family earns and his family lives happily All the expenses are met from the earnings of this main member most of the time the husband Now consider this person dies in an accident or for that matter because of any event What happens What happens to his family members other than the psychological trauma If they donrsquot have money to take care for them selves either some one from family have to take up the job and start working which may not be possible for them or They have to decrease their standard of life to maintain the expenses They are now totally unsecured from futurersquos point of view In short they are totally messed up which should not have happened I gave this detailed explanation for the circumstances because i wanted you to understand how bad can happen and proper measures must be taken care for this

Difference between Insurance and Assurance

Assurance is older in history and it was used to describe all types of insurances From 1826 the term assurance came to be used only for the risks covered by life insurance and the term insurance was exclusively used to denote the risks covered by marine fire etc The word assurance indicated certainty In life insurance there is an Assurance from the insurance company to make payment under the policy either on the maturity or at earlier death On the other hand the word Insurance was used to denote indemnity type of insurances where the Insurance company was liable to pay only in case of the loss damage theproperty The Insured event was bound to happen sooner or later under assurance but the event insured against may or may not happen under insurance

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

The principle of ldquoindemnityrdquo applies to ldquoinsurance contractsrdquo(non-life) only The scope of the word insurance is wider

Principles of Insurance

FUNDAMENTAL PRINCIPLES OF INSURANCE

Some useful terms in Insurance

INDEMNITY

A contract of insurance contained in a fire marine burglary or any other policy (excepting life assurance and personal accident and sickness insurance) is a contract of indemnity This means that the insured in case of loss against which the policy has been issued shall be paid the actual amount of loss not exceeding the amount of the policy ie he shall be fully indemnified The object of every contract of insurance is to place the insured in the same financial position as nearly as possible after the loss as if he loss had not taken place at all It would be against public policy to allow an insured to make a profit out of his loss or damage

UTMOST GOOD FAITH

Since insurance shifts risk from one party to another it is essential that there must be utmost good faith and mutual confidence between the insured and the insurer In a contract of insurance the insured knows more about the subject matter of the contract than the insurer Consequently he is duty bound to disclose accurately all material facts and nothing should be withheld or concealed Any fact is material which goes to the root of the contract of insurance and has a bearing on the risk involved It is only when the insurer knows the whole truth that he is in a position to judge (a) whether he should accept the risk and (b) what premium he should charge

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

If that were so the insured might be tempted to bring about the event insured against in order to get money

middot Insurable Interest - A contract of insurance effected without insurable interest is void It means that the insured must have an actual pecuniary interest and not a mere anxiety or sentimental interest in the subject matter of the insurance The insured must be so situated with regard to the thing insured that he would have benefit by its existence and loss from its destruction The owner of a ship run a risk of losing his ship the charterer of the ship runs a risk of losing his freight and the owner of the cargo incurs the risk of losing his goods and profit So all these persons have something at stake and all of them have insurable interest It is the existence of insurable interest in a contract of insurance which distinguishes it from a mere watering agreement

middot Causa Proxima - The rule of causa proxima means that the cause of the loss must be proximate or immediate and not remote If the proximate cause of the loss is a peril insured against the insured can recover When a loss has been brought about by two or more causes the question arises as to which is the causa proxima although the result could not have happened without the remote cause But if the loss is brought about by any cause attributable to the misconduct of the insured the insurer is not liable

middot Risk - In a contract of insurance the insurer undertakes to protect the insured from a specified loss and the insurer receive a premium for running the risk of such loss Thus risk must attach to a policy

middot Mitigation of Loss - In the event of some mishap to the insured property the insured must take all necessary steps to mitigate or minimize the loss just as any prudent person would do in those circumstances If he does not do so the insurer can avoid the payment of loss attributable to his negligence But it must be remembered that though the insured is bound to do his best for his insurer he is not bound to do so at the risk of his life

middot Subrogation - The doctrine of subrogation is a corollary to the principle of indemnity and applies only to fire and marine insurance According to it when an insured has received full indemnity in respect of his loss all rights and remedies

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

which he has against third person will pass on to the insurer and will be exercised for his benefit until he (the insurer) recoups the amount he has paid under the policy It must be clarified here that the insurers right of subrogation arises only when he has paid for the loss for which he is liable under the policy and this right extend only to the rights and remedies available to the insured in respect of the thing to which the contract of insurance relates

middot Contribution - Where there are two or more insurance on one risk the principle of contribution comes into play The aim of contribution is to distribute the actual amount of loss among the different insurers who are liable for the same risk under different policies in respect of the same subject matter Any one insurer may pay to the insured the full amount of the loss covered by the policy and then become entitled to contribution from his co-insurers in proportion to the amount which each has undertaken to pay in case of loss of the same subject-matter

In other words the right of contribution arises when (I) there are different policies which relate to the same subject-matter (ii) the policies cover the same peril which caused the loss and (iii) all the policies are in force at the time of the loss and (iv) one of the insurers has paid to the insured more than his share of the loss

History of Insurance

The concept of insurance is believed to have emerged almost 4500 years ago in the ancient land of Babylonia where traders used to bear risk of the carvan by giving loans which were later repaid with interest when the goods arrived safelyThe concept of insurance as we know today took shape in 1688 at a place called Lloydrsquos Coffee House in London where risk bearers used to meet to transact business This coffee house became so popular that Lloydrsquos becamethe one of the first modern insurance companies by the end of the eighteenth century Marine insurance companies came into existence by the end of the eighteenth century These companies were empowered to write fire and life insurance as well as marine The Great Fire of London in 1966 caused huge

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

loss of property and life With a view to providing fire insurance facilities Dr Nicholas Barbon set up in 1967 the first fire insurance company known as the Fire officeThe early history of insurance in India can be traced back to the Vedas The Sanskrit term lsquoYogakshemarsquo (meaning well being) the name of Life Insurance Corporation of Indiarsquos corporate headquarters is found in the Rig Veda The Aryans practiced some form of lsquocommunity insurancersquo around 1000 BCLife insurance in its modern form came to India from England in 1818 The Oriental Life Insurance Company was the first insurance company to be set up in India to help the widows of European community The insurance companies which came into existence between 1818 and 1869 treated Indian lives as subnormal and charged an extra premium of 15 to 20 percent The first Indian insurance company the Bombay Mutual Life Assurance Society came into existence in 1870 to cover Indian lives at normal ratesThe Insurance Act 1938 the first comprehensive legislation governing both life and non-life branches of insurance were enacted to provide strict state control over insurance business This amended insurance Act looked into investments expenditure and management of these companies By the mid- 1950s there were 154 Indian insurers 16 foreign insurers and75 provident societies carrying on life insurance business in India Insurance business flourished and so did scams irregularities and dubious investment practices by scores of companies As a result the government decided tonationalize the life assurance business in India The Life Insurance Corporation of India (LIC) was set up in 1956 The nationalization of life insurance was followed by general insurance in 1972

Time line in Insurance history

1818 British introduced the life insurance to India with the establishment of the Oriental Life Insurance Company in Calcutta

1850 Non life insurance started with Triton Insurance

Company

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1870 Bombay Mutual Life Assurance Society is the first India owned life insurer

1912 The Indian Life Assurance Company Act enacted to regulate the life insurance business

1938 The Insurance Act was enacted 1956 Nationalization took place Government took over 245 Indian and

foreign insurers and provident societies 1972 Non-life business nationalized General Insurance Corporation (GIC)

came into being 1993 Malhotra committee was constituted under the chairmanship of

former RBI chief R N Malhotra todraw a blue print for insurance sector reforms

1994 Malhotra committee recommended reentry of private players 1997 IRDA (Insurance Regulatory and Development Authority) was set up

as a regulator of the insurance market in India 2000 IRDA started giving license to private insurers ICICI Prudential HDFC

were first private players to sell insurance Policies 2001 Royal Sundaram was the first non-life private player to sell an

insurance policy 2002 Bank allowed to sell insurance plans as TPAs enter the scene insurers

start setting non-life claims in the cashless mode

Meaning of Life InsuranceIt insures the life of the person buying the Life Insurance Certificate Once a Life Insurance is sold by a company then the company remains legally entitled to make payment to the beneficiary after the death of the policy holder

There are three parties in a life insurance transaction the insurer the insured and the owner of the policy (policyholder) although the owner and 16 the insured are often the same person Another important person involved in a life insurance policy is the beneficiary The beneficiary is the person

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

or persons who will receive the policy proceeds upon the death of the insuredLife insurance may be divided into two basic classes ndash term and permanent

bull Term life insurance provides for life insurance coverage for aspecified term of years for a specified premium The policy does not accumulate cash value

bull Permanent life insurance is life insurance that remains in force until the policy matures unless the owner fails to pay the premium when due

bull Whole life insurance provides for a level premium and a cash value table included in the policy guaranteed by the company The primary advantages of whole life are guaranteed death benefits guaranteed cash values fixed and known annual premiums and mortality and expense charges will not reduce the cash value shown in the policy

bull Universal life insurance (UL) is a relatively new insurance product intended to provide permanent insurance coverage with greater flexibility in premium payment and the potential for a higher internal rate of return A universal life policy includes a cash account Premiums increase the cash account If you want insurance protection only and not a savings and investment product buy a term life insurance policy

If you want to buy a whole life universal life or other cash value policyplan to hold it for at least 15 years Canceling these policies after only a few years can more than double your

life insurance costs Check the National Association of Insurance Commissioners website (wwwnaicorgcis) or your local library for information on the financial soundness of insurance companies

History of Life Insurance

Risk protection has been a primary goal of humans and institutions throughout history Protecting against risk is what insurance is all about Over 5000 years ago in China insurance was seen as a preventative measure against piracy on the sea

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Piracy in fact was so prevalent that as a way of spreading the risk a number of ships would carry a portion of another ships cargo so that if one ship was captured the entire shipmentwould not be lostIn another part of the world nearly 4500 years ago in the ancient land of Babylonia traders used to bear risk of the caravan trade by giving loans that had to be later repaid with interest when the goods arrived safely In 2100BC the Code of Hammurabi granted legal status to the practice It formalized concepts of ldquobottomryrdquo referring to vessel bottoms and ldquorespondentiardquo referring to cargo These provided the underpinning for marine insurance contracts Such contracts contained three elements a loan on the vessel cargo or freight an interest rate and a surcharge to cover thepossibility of loss In effect ship owners were the insured and lenders were the under writers Life insurance came about a later in ancient Rome where burial clubs were formed to cover the funeral expenses of its members as well as help survivors monetarily With Romes fall around 450 AD most of theconcepts of insurance were abandoned but aspects of it did continue through the Middle Ages particularly with merchant and artisan guilds These provided forms of member insurance covering risks like fire flood theft disability death and even imprisonment During the feudal period early forms of insurance ebbed with the declineo f travel and long-distance trade But during the 14th to 16th centuries transportation commerce and insurance would again reemerge Insurance in India can be traced back to the Vedas For instance Yogakshema the name of Life Insurance Corporation of Indias corporate headquarters is derived from the Rig Veda The term suggests that a form of community insurance was prevalent around 1000 BC and practiced by the AryansAnd similar to ancient Rome burial societies were formed in the Buddhist period to help families build houses and to protect widows and children1048766 Modern InsuranceIllegal almost everywhere else in Europe life insurance in England was vigorously promoted in the three decades following the Glorious Revolution of 1688 The type of insurance we see today owes its roots to 17th centuryEngland Lloyds of London or as they were known then Lloyds Coffee House was the location where merchants ship owners and underwriters met to discuss and transact business deals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

While serving as a means of risk-avoidance life insurance also appealed strongly to the gambling instincts of Englands burgeoning middle class Gambling was so rampant in fact that when newspapers published names of prominent people who were seriously ill bets were placed at Lloydrsquos ontheir anticipated dates of death Reacting against such practices 79 merchant underwriters broke away in 1769 and two years later formed a ldquoNew Lloydrsquos Coffee Houserdquo that became known as the ldquoreal Lloydrsquosrdquo Making wagers onpeoples deaths ceased in 1774 when parliament forbade the practice1048766 Insurance moves to AmericaThe US insurance industry was built on the British model The year 1735 saw the birth of the first insurance company in the American colonies in Charleston SC The Presbyterian Synod of Philadelphia in 1759 sponsored the first life insurance corporation in America for the benefit of ministers and their dependents And the first life insurance policy for the generalpublic in the United States was issued in Philadelphia on May 22 1761 But it wasnt until 80 years later (after 1840) that life insurance really took off in a big way The key to its success was reducing the opposition from religious groupsIn 1835 the infamous New York fire drew peoples attention to the need to provide for sudden and large losses Two years later Massachusetts became the first state to require companies by law to maintain such reserves The great Chicago fire of 1871 further emphasized how fires can cause hugelosses in densely populated modern cities The practice of reinsurance wherein the risks are spread among several companies was devised specifically for such situationsWith the creation of the automobile public liability insurance which first made its appearance in the 1880s gained importance and acceptance More advancement was made to insurance during the process of industrialization In 1897 the British government passed the Workmens Compensation Act which made it mandatory for a company to insure itsemployees against industrial accidents During the 19th century many societies were founded to insure the life andhealth of their members while fraternal orders provided low-cost membersonly insurance Even today such fraternal orders continue to provide insurance coverage to members as do most labor organizations Many employers sponsor group insurance policies for their employees providing

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

not just life insurance but sickness and accident benefits and old-age pensions Employees contribute a certain percentage of the premium for these policies1048766 Final ThoughtsEven though the American insurance industry was greatly influenced by Britain the US market developed somewhat differently from that of the United Kingdom Contributing to that was Americas size land diversity and the overwhelming desire to be independent As America moved from acolonial outpost to an independent force from a farming country to an industrial nation the insurance business developed from a small number of companies to a large industry Insurance became more sophisticated offering new types of coverage and diversified services for an increasingly complex country

Key features of Life Insurance

1) Nomination -When one makes a nomination as the policyholder you continue to be the owner of the policy and the nominee does not have any right under the policy so long as you are alive The nominee has only the right to receive the policy monies in case of your death within the term of the policy

2) Assignment -If your intention is that your policy monies should go only to a particular person you need to assign the policy in favor of that person3) Death Benefit -The primary feature of a life insurance policy is the death benefit it providesPermanent policies provide a death benefit that is guaranteed for the life of the insured provided the premiums have been paid and the policy has notbeen surrendered4) Cash Value -The cash value of a permanent life insurance policy is accumulated throughout the life of the policy It equals the amount a policy owner would receive after any applicable surrender charges if the policy were surrendered before the insureds death5) Dividends -Many life insurance companies issue life insurance policies that entitle the policy owner to share in the companys divisible surplus6) Paid-Up Additions -Dividends paid to a policy owner of a participating policy can be used in numerous ways one of which is toward the purchase of additional coverage

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

called paid-up additions7) Policy Loans -Some life insurance policies allow a policy owner to apply for a loan against the value of their policy Either a fixed or variable rate of interest is chargedThis feature allows the policy owner an easily accessible loan in times of need or opportunity8) Conversion from Term to Permanent -When in need of temporary protection individuals often purchase term life insurance If one owns a term policy sometimes a provision is available that will allow her to convert her policy to a permanent one without providing additional proof of insurability9) Disability Waiver of Premium-Waiver of Premium is an option or benefit that can be attached to a life insurance policy at an additional cost It guarantees that coverage will stay inforce and continue to grow

Benefits of Life Insurance 1) Risk cover -Life Insurance contracts allow an individual to have a risk cover against any unfortunate event of the future2) Tax Deduction -Under section 80C of the Income Tax Act of 1961 one can get tax deductionon premiums up to one lakh rupees Life Insurance policies thus decrease the total taxable income of an individual3) Loans -An individual can easily access loans from different financial institutions by pledging his insurance policies4) Retirement Planning -What had provided protection against the financial consequences of premature death may now be used to help them enjoy their retirement years Moreover the cash value can be used as an additional income in the old age5) Educational Needs -Similar to retirement planning the cash values that flow from ones life insurance schemes can be utilized for educational needs of the insurer or his children

Role of Life Insurance in the growth of economy The Life Insurance Industry has an enviable track record among public sector units It has a Consistent profit and dividend paying record

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

accompanied by a steady growth in its financial resources Through investments in the Government sector and socially- oriented sectors the Industry has contributed immensely to the nations development The industry is recognized as one of the largest financial Institutions in the country The ventures initiated by the industry in the areas of Mutual Fund Housing Finance has done exceedingly well in recent years To protect the countrys foreign exchange reserves the reinsurance arrangement are so Organized that maximum retention is made possible within the country while at the same time protecting interests of the policy holders

Insurance Concept And History

The insurance plan was developed for modern day laws and as a means of providing individuals and businesses with protection against risks Prior to insurance being offered as a service and product when people ran into problems the community would come together to make repairs For instance before insurance was formally offered if a neighborrsquos home were to burn down other neighbors family members and friends would gather all the necessary materials and tools and together rebuild the home However as population grew this small community in most parts of the world changesInterestingly the insurance plan that we know of today was actually based on ancient traditions of the Babylonian and Chinese traders Historians tell us that during the second and third millennia BC merchants in China would have to travel over horrific rapids of the rivers as a means of distributing the things they made To accomplish this the wares were moved using several vessels because it was common for one to capsize

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Introduction of the Company

RELIANCE Life Insurance Limited

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

After many years of debate the government has decided to increase the foreign direct investment (FDI) limit in insurance firms from 26 percent to 49 percent The government will now introduce a bill in Parliament to effect this change The government however conceded that the bill might not be passed by the current Parliament for want of_time

Dhirubhai embarked on his first business venture he had a seed capital of barely US$ 300 (around Rs 14000) Over the next three and a half decades he converted this fledgling enterprise into a Rs 60000 crore colossusmdashan achievement which earned Reliance a place on the global Fortune 500 list the first ever Indian private company to do so Dhirubhai is widely regarded as the father of Indiarsquos capital markets In 1977 when Reliance Textile Industries Limited first went public the Indian stock market was a place patronised by a small club of elite investors which dabbled in a handful of stocks Dhirubhai managed to convince a large number of first-time retail investors to participate in the unfolding Reliance story and put their hard-earned money in the Reliance Textile IPO promising them in exchange for their trust substantial return on their investments It was to be the start of one of great stories of mutual respect and reciprocal gain in the Indian markets

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Under Dhirubhairsquos extraordinary vision and leadership Reliance scripted one of the greatest growth stories in corporate history anywhere in the world and went on to become Indiarsquos largest private sector enterprise Through out this amazing journey Dhirubhai always kept the interests of the ordinary shareholder uppermost in mind in the process making millionaires out of many of the initial investors in the Reliance stock and creating one of the worldrsquos largest shareholder families

About Reliance Life Insurance

Reliance Life Insurance offers you products that fulfill your savings and protection needs Our aim is to emerge as a transnational Life Insurer of global scale and standard

Reliance Life Insurance is an associate company of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indiarsquos leading private sector financial services companies and ranks among the top 3 private sector financial services and banking companies in terms of net worth Reliance Capital has interests in asset management and mutual funds stock broking life and general insurance proprietary investments private equity and other activities in financial services

Reliance - Anil Dhirubhai Ambani Group also has presence in Communications Energy Natural Resources Media Entertainment Healthcare and Infrastructure

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited

INSIDERS ON BOARD OF DIRECTORS

Name (Connections)

Relationships Title Age

R Nandagopal 12 RelationshipsChief Executive Officer and Director

50

Malay Ghosh 12 Relationships President and Director --

Saumen Ghosh 12 RelationshipsNon Executive Director and Group President of Reliance Capital Limited

--

S Krishnan 12 Relationships

Chief Risk Officer and Director

--

R Rangarajan 12 Relationships

Chief Investment Officer and Director

--

C Mohan 12 Relationships

Chief Technology Officer and Director

--

Saroj Panigrahi 12 Relationships

Head of Legal amp Compliance Company Secretary and Director

--

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Title Age

Maneesha Thakur

12 RelationshipsChief Human Resources Officer and Director

--

Other Board Members on Board of Directors

Name (Connections)

Relationships Primary Company Age

Gautam Doshi

61 Relationships

Reliance - Anil Dhirubhai Ambani Group

57

Rajesh Bahl 12 Relationships

University of Delhi --

Pournima Gupte

12 Relationships

Reliance Life Insurance Company Limited

--

S Talwar BA LLB CAIIB

77 Relationships

Housing Development and Infrastructure Limited

70

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Primary Company Age

Rajendra Chitale

63 Relationships

Ishaan Real Estate Plc

Company Profile

Reliance Life Insurance Company Limited provides life insurance products to individuals and corporates in India It offers solutions for individuals such as protection term credit guardian endowment wealth creation with health coverage cash flow savings and investment unit linked investment and insurance automatic investment market return retirement and child plans The company also provides solutions for groups which include employersrsquo liability group superannuation group gratuity group leave encashment employee protection group credit shield group term assurance and employee voluntary benefit plans It offers its products through agents The company was incorporated in 2001 and is based in Mumbai India As of October 22 2005 Reliance Life Insurance Company Limited operates as a subsidiary of Reliance Capital Ltd

Key Executives Mr R Nandagopal

Chief Executive Officer and Director

Age 50

Mr Malay Ghosh

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

President and Director

Mr Sunil Agrawal

Chief Financial Officer

Mr Saumen Ghosh

Non Executive Director and Group President of Reliance Capital Limited

Mr S V Sunder Krishnan Chief Risk Officer and Director

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indias leading private sector financial services companies which ranks among the top 3 private sector financial services and banking companies Reliance Life Insurance is not only one of Indias fastest growing life insurance companies but also counts among the top 4 private sector insurers In just 2 years the Company has crossed the markof_17Million_policies

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP) Given below is the list of the policies provided by Reliance Life Insurance Company

Protection Plans

Reliance Term Plan Reliance Simple Term Plan Reliance Special Term Plan Reliance Credit Guardian Plan Reliance Special Credit Guardian Plan Reliance Endowment Plan

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Special Endowment Plan Reliance Connect 2 Life Reliance Whole Life Plan Reliance Wealth + Health Plan Reliance Cash Flow Plan

Child Plans

Reliance Super Invest Assure Plan Reliance Child Plan Reliance Secure Child Plan Reliance Wealth + Health Plan

Savings amp Investment Plans

Reliance Savings Linked Insurance Plan Reliance Super Invest Assure Plus Plan Reliance Super Invest Assure Plan Total Investment Plan I - Insurance Reliance TIPS -Series I- Insurance Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan Reliance Cash Flow Plan Reliance Super Market Return Plan Reliance Endowment Plan Reliance Special Endowment Plan Reliance Whole Life Plan Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Connect 2 Life Plan Reliance Imaan Investment Plan

Retirement Plans

Total Investment Plan II - Pension

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan

Group Plans

Employers Liability Solutions Employee Protection Solutions Employee Voluntary Benefits

History

Yr 2001-2002 ( From 1st Jan 2001 to Dec 2002)

Insurance Industry in this year so far has 5new entrants namely

Life Insurers

SNo

RegistrationNumber

Date of Reg

Name of the Company

1 121 03012002

Reliance Life Insurance Company Limite d

Reliance Capital Limited announced the launch of its life insurance business on February 1 2006 This was after obtaining the required regulatory approvals from

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

the Registrar Of Companies and the Insurance Regulatory and Development Authority It was in August 2005 that the ball was set rolling when Reliance Capital Limited the financial arm of Reliance ndash Anil Dhirubhai Ambani Group (ADAG) ndash announced the requisition of 100 shareholding in AMP Sanmar Life Insurance Company Limited and the formal transfer of shares took place in October 2005 The company will issue all policy contracts under the Reliance Life Insurance Company limited name All the existing policy contracts also stand transferred to the Reliance Life Insurance entity with all the original contractual terms and commitments intact

Journey so far

Most organizations focus their energies on growth during early stages of the business-building exercise Over a period of time when the business reaches a critical mass the tiny leakages start looking fatal The overall extent of such inefficiencies and lack of control results in major erosion in the companys capital asset value as well as a leap in operational expenses If this phase coincides with an economic slump the companys leadership comes under the scanner Therefore right from the beginning we at Reliance Life Insurance built a mechanism to ensure an in-built IT governance track which remains invisible irrespective of the business dynamic nature

1048766 2005August Anil Dhirubhai Ambani Group (ADAG) announces theacquisition of 100 percent shareholding in AMP Sanmar Life InsuranceCo Ltd

1048766 2006January 17 Mr Nandgopal participates in a one-day conference on lsquoOptimising growth opportunities through Distribution Matrix lsquoEmerging Bancassurancersquo organized by the Asia Insurance Post at the Taj President MumbaiFebruary 1 Rliance Life Insurance officially launched

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

February 16 17 18 Strategy meet at the Reliance Management Institute Amongst those who participate are the CEO COO Functional Heads Regional Managers and Regional Sales ManagersFebruary 26 A Puja held at the Churchgate office situated in Express Building 4th Floor 14 lsquoErsquo Road MumbaiMarch 1 Churchgate office inaugurated by Mr AmitabhJhunjhunwala Mr Amitabh Chaturvedi and Mr NandgopalMarch 6 Shifting to the new premises at Churchgate commencesMarch 7 The new office at Chennai at the Trapezium First Floor 39 Nelson Manickam Road inaugurated by their CEO Mr Nandgopal Mr KV Srinivasan and Mr Sureshbabu also graced the occasion

Mission

The mission of Reliance Life Insurance Company Limited is to be the best in every sphere- business results customer care and employee focus The aim of the company is to Think Bigger and Think Better

Vision Mission amp Goal And Achievements

Vision

Empowering everyone live their dreams

Mission

Create unmatched value for everyone through dependable effective transparent and profitable life insurance and pension plans

Our Goal

Reliance Life Insurance would strive hard to achieve the 3 goals mentioned below

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Emerge as transnational Life Insurer of global scale and standard Create best value for Customers Shareholders and all Stake holders Achieve impeccable reputation and credentials through best business

practices

Achievements

3rd largest private player in a span of just 4 years moved from 11th position to 3rd

Amongst the fastest growing Companies for 4 years in a row

Continuous increase in market share over 4 years from 19 in 2005-06 to 1026 in 2009 -10

RLIC has achieved a growth rate of 21 while the private industry has grown at 13

Fastest to reach the 5 million policy mark

Largest private insurer in terms of policy count in 2009-10

1145 branches 195000 Advisors and over 16000 employees

RLIC continues to be amongst the foremost Life Insurance companies in India to be certified ISO 90012000 for all the processes

Awarded the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Certificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

The Company has also won the DL Shah Quality Council of India Commendation Award in the services category in feb 2008 for its work on promoting self help channels for service

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Future Plans

Forty-four new branches to be opened across the country in the coming months and a pan India presence with 162 branches in the coming year

1048766 A state-of-the-art customer care centre will provide continuous responsive services to the caller and promptly address queries collate feedback and suggestions from the caller who may be both prospective and existing clientele and from channel partners in Chennai and Mumbai

1048766 It will be launching additional products aimed at providingunparalleled service to its valued clientele

Head ndash Office

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998 Gautam is a qualified Chartered Accountant

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited Regd Office H Block 1st Floor Dhirubhai Ambani Knowledge City Navi MumbaiMaharashtra-400710India Reliance Life Insurance Company Limited is licensed life insurance company registered with the Insurance Regulatory and Development Authority (Registration No 121) in accordance with the provisions of the Insurance Act 1938

Branches

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

Given few Branches with Exact Location of Lucknow amp Kanpur in Uttar_Pradesh-

Given below are the branches located in Lucknow

Location

Branch Type Address Phone No

Vikar Nagar

Branch

Office

FF PLOT NO 12 SECTOR 9VIKAR NAGAR KK PALACE ABOVE BANK OF MAHARSHTRA LUCKNOW Uttar Pradesh- 226006

0522321388305223213881

Sector Branc 2ND FLOOR ANURAG 0522302027405223213

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1 LDA Colony

h Office

PLAZA CP 51SECTOR -1 LDA COLONY AASHIYANA LUCKNOW Uttar Pradesh- 226012

884

LucknowBranc

h Office

Reliance House 118 TCV Behind Wave Multiplex Vibhuti Khand Gomti Nagar Lucknow-226010

05223020300

LucknowArea

Office

Rohit Building 1st Floor No1 Opp to Sahara ComplexShahnajaf Road HajaratganjLucknowUttar Pradesh-226001

0522302025505223020240

Given below are the branches located in Kanpur

LocationBranch Type

Address Phone No

Pandu Nagar

Branch Office

Asthana Towers 117H1283 Pandu Nagar Kanpur Uttar

0512-3918861

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Pradesh - 208005

Civil linesBranch Office

14-113 Kn Chambers Civil Lines Kanpur- 208001

0512-39180953918117

Lal Bunglow

Branch Office

GF GROUND FLOOR5 PARADEVANPUR LAL BUNGLOW KANPUR Uttar Pradesh-208007

0512-3200889

Shastri Nagar

Branch Office

GF NILGIRI COMPLEX 12230SHASTRI NAGAR KANPUR Uttar Pradesh-208005

0512-3299981

KanpurBranch Office

OFFICE NO 3 GROUND FLR KAN CHAMBERS CIV IL LINES KANPUR KNPR UP 208002 INDIA WIRELINE KANPUR

5123918860 - 61

Values

Reliance Life Insurance Company Limited has some core values which are listed as follows

1) Result Oriented2) Performance Driven3) Customer Focused4) Learning and Development Oriented5) Employee Centric6) Informal and Fun

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Management

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998

Gautam is a qualified Chartered Accountant

Satya Pal Talwar Independent Director

Satya Pal is an Independent Director of Reliance Life Insurance Company Limited He holds an experience of more than 35 years in operations and policy formulation

Through his distinguished service in the financial industry Satya Pal has served as the lsquoChairman and Managing Directorrsquo of renowned organisations such as Bank of Baroda Union Bank of India and Oriental Bank of Commerce His in-depth knowledge of the sector has seen him rise quickly into pivotal positions at advisory and board levels in Indian and as well Global organisations such as SEBI

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 12: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Various types of life insurance policies- Endowment policies This type of policy covers risk for a specified period and

at the end of the maturity sum assured is paid back to policyholder with the bonuses during the term of the policy

Money back policies This type of policy is for periodic payments of partial survival benefits during the term of the policy as long as the policy holder is alive

Group insurance This type of insurance offers life insurance protection under group policies to various groups such as employers-employees professionals co-operatives etc it also provides insurance coverage for people in certain approved occupations at the lowest possible premium cost

Term life insurance policies This type of insurance covers risk only during the selected term period If the policy holder survives the term risk cover comes to an end These types of policies are for those people who are unable to pay larger premium required for endowment and whole life policies No surrender loan or paid up values are in such policies

1Whole life insurance policies This type of policy runs as long as the policyholder is alive and is covered for the entire life of the policyholderIn this policy the insured amount and the bonus is payable only to nominee on the death of policy holder2Joint life insurance policies These policies are similar to endowment policies in maturity benefits and risk cover but joint life policies cover two lives simultaneously such as married couples Sum assured is payable on the first death and again on the death of survival during the term of the policy3Pension plan a pension plan or annuity is an investment over a certain number of years but does not provide any life insurance cover It offers a guaranteed income either for a life or certain period

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Unit linked insurance plan ULIP is a kind of insurance plan which provides life cover as well as return on premium paid over a certainperiod of time The investment is denoted as units and represented by theva lue called as net asset value (NAV)

Meaning of Insurance

Insurance may be described as a social device to reduce or eliminate risk of loss to life and property Insurance is a collective bearing of risk Insurance is a financial device to spread the risks and losses of few people among a large number of people as people prefer small fixed liability instead of big uncertain and changing liability

Reliance Life Insurance has plenty of plans on the anvil It has also 118 branches with strong presence in South and a bouquet of products catering savings protection and investment need of individuals and corporate

Insurance is a policy from a large financial institution that offers a person company or other entity reimbursement or financial protection against possible future losses or damages

Insurance may be described as a social device to reduce or eliminate risk ofloss to life and property Insurance is a collective bearing of risk Insurance is a financial device to spread the risks and losses of few people among a large number of people as people prefer small fixed liability instead of big uncertain and changing liability Insurance can be defined as a ldquolegal contract between two parties whereby one party called insurer undertakes to pay a fixed amount of

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

money on the happening of a particular event which may be certain or uncertainrdquo Theother party called insured pays in exchange a fixed sum known as premium Insurance is desired to safeguard oneself and onersquos family against possible losses on account of risks and perils It provides financial compensation for the losses suffered due to the happening of any unforeseen events

The meaning of insurance is important to understand for anybody that is considering buying an insurance policy or simply understanding the basics of finance Insurance is a hedging instrument used as a precautionary measure against future contingent losses This instrument is used for managing the possible risks of the future

Insurance is bought in order to hedge the possible risks of the future which may or may not take place This is a mode of financially insuring that if such a incident happens then the loss does not affect the present well-being of the person or the property insured Thus through insurance a person buys security and protection

A simple example will make the meaning of insurance easy to understand A biker is always subjected to the risk of head injury But it is not certain that the accident causing him the head injury would definitely occur Still people riding bikes cover their heads with helmets This helmet in such cases acts as insurance by protecting himher from any possible danger The price paid was the possible inconvenience or act of wearing the helmet this ie equivalent to the insurance premiums paid

Though loss of life or injuries incurred cannot be measured in financial terms insurance attempts to quantify such losses financially Insurance can be defined as the process of reimbursing or protecting a person from contingent risk of losses through financial means in return for relatively small regular payments to the insuring body or insurance company

Insurance can range from life to medical to general (residentialcommercial property natural incidents burglary etc)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Life_Insurance It insures the life of the person buying the Life Insurance Certificate Once a Life Insurance is sold by a company then the company remains legally entitled to make payment to the beneficiary after the death of the policy holder

Medical Insurance This is also known as mediclaim Here the policy holder is entitled to receive the amount spent for his health purposes from the insurance company

General Insurance This insurance type involves insuring the risks associated with the general life such as automobiles business related natural incidents commercial and residential properties etc

Importance of Insurance

One of my good friend had a small argument with me that she would not invest in Term Plan of Insurance because she will not get any ldquoreturnsrdquo out of it I believe investing in a term plan looked a very unprofitable thing to her as she never gets back the money she paid as ldquopremiumsrdquo if she survives

Endowment plans looked nice to her because they provide money if you are dead and even if you survive You get back money as the prize for not dying

With respect to Term insurance she understood the fact that her family will get the money from insurance company in case of her death but she was concentrating on the fact that she would not get back anything if she survives What is the return in that case Nothing and looked like some one is fooling

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

you with a product called ldquoTerm Insurancerdquo where you are ldquoinvestingrdquo premiums to get nothing at the end

Let me now tell why this happens and some give you some insight on this matter

I have already talked earlier in my last post ldquoLife Insurance and how to go about itrdquo about Term Insurance Let me now take more deep dive into it and talk about the reasoning part

I will first talk about fundamentals of Insurance and then talk about Endowment Policies and why are they popular and what people donrsquot realise about them and how Term insurance is the right thing for most of the people

Insurance constitutes one of the major segments of the financial market Insurance services play predominant role in the process of financial intermediary Today insurance industry is one of the most growing sectors in India There is lot of potential in the Indian Insurance IndustryThere are many issues which require study The scope of the study of insurance industry of India would be very great as there are ongoing developments in the industry after the opening of the sector The major issue right now is the hike in FDI (Foreign Direct Investment) limit from 26 to 49 in the insurance sector Government may in near future allow 49 FDI in Insurance This would lead to more capital inflowby foreign partnersAnother major issue is the effects on LIC after the entry of private players in the market Though market share of LIC has been affected it has improved in terms of efficiency There are number of other hot topics like penetration of Health Insurance Rural marketing of insurance new distribution channels new product ranges insurance brokersrsquo regulation incentive scheme of developmentofficers of LIC etc So it offers lot of scope for studying the insurance industry Right now the insurance industry has great opportunities in a country like India or China which huge population Also the penetration of insurance in

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

India is very low in both life and non-life segment so there is lot potential to be tapped Before starting the discussion on insurance industry and related issues we have to start with the basics of insurance So first we understand what is insurance How the word lsquoinsurancersquo is different from the word lsquoassurancersquo etc What happens in a average familyThere is someone who earns and his family comprises of wife kids parents if not all there is a subset of these family members The head of the family earns and his family lives happily All the expenses are met from the earnings of this main member most of the time the husband Now consider this person dies in an accident or for that matter because of any event What happens What happens to his family members other than the psychological trauma If they donrsquot have money to take care for them selves either some one from family have to take up the job and start working which may not be possible for them or They have to decrease their standard of life to maintain the expenses They are now totally unsecured from futurersquos point of view In short they are totally messed up which should not have happened I gave this detailed explanation for the circumstances because i wanted you to understand how bad can happen and proper measures must be taken care for this

Difference between Insurance and Assurance

Assurance is older in history and it was used to describe all types of insurances From 1826 the term assurance came to be used only for the risks covered by life insurance and the term insurance was exclusively used to denote the risks covered by marine fire etc The word assurance indicated certainty In life insurance there is an Assurance from the insurance company to make payment under the policy either on the maturity or at earlier death On the other hand the word Insurance was used to denote indemnity type of insurances where the Insurance company was liable to pay only in case of the loss damage theproperty The Insured event was bound to happen sooner or later under assurance but the event insured against may or may not happen under insurance

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

The principle of ldquoindemnityrdquo applies to ldquoinsurance contractsrdquo(non-life) only The scope of the word insurance is wider

Principles of Insurance

FUNDAMENTAL PRINCIPLES OF INSURANCE

Some useful terms in Insurance

INDEMNITY

A contract of insurance contained in a fire marine burglary or any other policy (excepting life assurance and personal accident and sickness insurance) is a contract of indemnity This means that the insured in case of loss against which the policy has been issued shall be paid the actual amount of loss not exceeding the amount of the policy ie he shall be fully indemnified The object of every contract of insurance is to place the insured in the same financial position as nearly as possible after the loss as if he loss had not taken place at all It would be against public policy to allow an insured to make a profit out of his loss or damage

UTMOST GOOD FAITH

Since insurance shifts risk from one party to another it is essential that there must be utmost good faith and mutual confidence between the insured and the insurer In a contract of insurance the insured knows more about the subject matter of the contract than the insurer Consequently he is duty bound to disclose accurately all material facts and nothing should be withheld or concealed Any fact is material which goes to the root of the contract of insurance and has a bearing on the risk involved It is only when the insurer knows the whole truth that he is in a position to judge (a) whether he should accept the risk and (b) what premium he should charge

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

If that were so the insured might be tempted to bring about the event insured against in order to get money

middot Insurable Interest - A contract of insurance effected without insurable interest is void It means that the insured must have an actual pecuniary interest and not a mere anxiety or sentimental interest in the subject matter of the insurance The insured must be so situated with regard to the thing insured that he would have benefit by its existence and loss from its destruction The owner of a ship run a risk of losing his ship the charterer of the ship runs a risk of losing his freight and the owner of the cargo incurs the risk of losing his goods and profit So all these persons have something at stake and all of them have insurable interest It is the existence of insurable interest in a contract of insurance which distinguishes it from a mere watering agreement

middot Causa Proxima - The rule of causa proxima means that the cause of the loss must be proximate or immediate and not remote If the proximate cause of the loss is a peril insured against the insured can recover When a loss has been brought about by two or more causes the question arises as to which is the causa proxima although the result could not have happened without the remote cause But if the loss is brought about by any cause attributable to the misconduct of the insured the insurer is not liable

middot Risk - In a contract of insurance the insurer undertakes to protect the insured from a specified loss and the insurer receive a premium for running the risk of such loss Thus risk must attach to a policy

middot Mitigation of Loss - In the event of some mishap to the insured property the insured must take all necessary steps to mitigate or minimize the loss just as any prudent person would do in those circumstances If he does not do so the insurer can avoid the payment of loss attributable to his negligence But it must be remembered that though the insured is bound to do his best for his insurer he is not bound to do so at the risk of his life

middot Subrogation - The doctrine of subrogation is a corollary to the principle of indemnity and applies only to fire and marine insurance According to it when an insured has received full indemnity in respect of his loss all rights and remedies

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

which he has against third person will pass on to the insurer and will be exercised for his benefit until he (the insurer) recoups the amount he has paid under the policy It must be clarified here that the insurers right of subrogation arises only when he has paid for the loss for which he is liable under the policy and this right extend only to the rights and remedies available to the insured in respect of the thing to which the contract of insurance relates

middot Contribution - Where there are two or more insurance on one risk the principle of contribution comes into play The aim of contribution is to distribute the actual amount of loss among the different insurers who are liable for the same risk under different policies in respect of the same subject matter Any one insurer may pay to the insured the full amount of the loss covered by the policy and then become entitled to contribution from his co-insurers in proportion to the amount which each has undertaken to pay in case of loss of the same subject-matter

In other words the right of contribution arises when (I) there are different policies which relate to the same subject-matter (ii) the policies cover the same peril which caused the loss and (iii) all the policies are in force at the time of the loss and (iv) one of the insurers has paid to the insured more than his share of the loss

History of Insurance

The concept of insurance is believed to have emerged almost 4500 years ago in the ancient land of Babylonia where traders used to bear risk of the carvan by giving loans which were later repaid with interest when the goods arrived safelyThe concept of insurance as we know today took shape in 1688 at a place called Lloydrsquos Coffee House in London where risk bearers used to meet to transact business This coffee house became so popular that Lloydrsquos becamethe one of the first modern insurance companies by the end of the eighteenth century Marine insurance companies came into existence by the end of the eighteenth century These companies were empowered to write fire and life insurance as well as marine The Great Fire of London in 1966 caused huge

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

loss of property and life With a view to providing fire insurance facilities Dr Nicholas Barbon set up in 1967 the first fire insurance company known as the Fire officeThe early history of insurance in India can be traced back to the Vedas The Sanskrit term lsquoYogakshemarsquo (meaning well being) the name of Life Insurance Corporation of Indiarsquos corporate headquarters is found in the Rig Veda The Aryans practiced some form of lsquocommunity insurancersquo around 1000 BCLife insurance in its modern form came to India from England in 1818 The Oriental Life Insurance Company was the first insurance company to be set up in India to help the widows of European community The insurance companies which came into existence between 1818 and 1869 treated Indian lives as subnormal and charged an extra premium of 15 to 20 percent The first Indian insurance company the Bombay Mutual Life Assurance Society came into existence in 1870 to cover Indian lives at normal ratesThe Insurance Act 1938 the first comprehensive legislation governing both life and non-life branches of insurance were enacted to provide strict state control over insurance business This amended insurance Act looked into investments expenditure and management of these companies By the mid- 1950s there were 154 Indian insurers 16 foreign insurers and75 provident societies carrying on life insurance business in India Insurance business flourished and so did scams irregularities and dubious investment practices by scores of companies As a result the government decided tonationalize the life assurance business in India The Life Insurance Corporation of India (LIC) was set up in 1956 The nationalization of life insurance was followed by general insurance in 1972

Time line in Insurance history

1818 British introduced the life insurance to India with the establishment of the Oriental Life Insurance Company in Calcutta

1850 Non life insurance started with Triton Insurance

Company

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1870 Bombay Mutual Life Assurance Society is the first India owned life insurer

1912 The Indian Life Assurance Company Act enacted to regulate the life insurance business

1938 The Insurance Act was enacted 1956 Nationalization took place Government took over 245 Indian and

foreign insurers and provident societies 1972 Non-life business nationalized General Insurance Corporation (GIC)

came into being 1993 Malhotra committee was constituted under the chairmanship of

former RBI chief R N Malhotra todraw a blue print for insurance sector reforms

1994 Malhotra committee recommended reentry of private players 1997 IRDA (Insurance Regulatory and Development Authority) was set up

as a regulator of the insurance market in India 2000 IRDA started giving license to private insurers ICICI Prudential HDFC

were first private players to sell insurance Policies 2001 Royal Sundaram was the first non-life private player to sell an

insurance policy 2002 Bank allowed to sell insurance plans as TPAs enter the scene insurers

start setting non-life claims in the cashless mode

Meaning of Life InsuranceIt insures the life of the person buying the Life Insurance Certificate Once a Life Insurance is sold by a company then the company remains legally entitled to make payment to the beneficiary after the death of the policy holder

There are three parties in a life insurance transaction the insurer the insured and the owner of the policy (policyholder) although the owner and 16 the insured are often the same person Another important person involved in a life insurance policy is the beneficiary The beneficiary is the person

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

or persons who will receive the policy proceeds upon the death of the insuredLife insurance may be divided into two basic classes ndash term and permanent

bull Term life insurance provides for life insurance coverage for aspecified term of years for a specified premium The policy does not accumulate cash value

bull Permanent life insurance is life insurance that remains in force until the policy matures unless the owner fails to pay the premium when due

bull Whole life insurance provides for a level premium and a cash value table included in the policy guaranteed by the company The primary advantages of whole life are guaranteed death benefits guaranteed cash values fixed and known annual premiums and mortality and expense charges will not reduce the cash value shown in the policy

bull Universal life insurance (UL) is a relatively new insurance product intended to provide permanent insurance coverage with greater flexibility in premium payment and the potential for a higher internal rate of return A universal life policy includes a cash account Premiums increase the cash account If you want insurance protection only and not a savings and investment product buy a term life insurance policy

If you want to buy a whole life universal life or other cash value policyplan to hold it for at least 15 years Canceling these policies after only a few years can more than double your

life insurance costs Check the National Association of Insurance Commissioners website (wwwnaicorgcis) or your local library for information on the financial soundness of insurance companies

History of Life Insurance

Risk protection has been a primary goal of humans and institutions throughout history Protecting against risk is what insurance is all about Over 5000 years ago in China insurance was seen as a preventative measure against piracy on the sea

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Piracy in fact was so prevalent that as a way of spreading the risk a number of ships would carry a portion of another ships cargo so that if one ship was captured the entire shipmentwould not be lostIn another part of the world nearly 4500 years ago in the ancient land of Babylonia traders used to bear risk of the caravan trade by giving loans that had to be later repaid with interest when the goods arrived safely In 2100BC the Code of Hammurabi granted legal status to the practice It formalized concepts of ldquobottomryrdquo referring to vessel bottoms and ldquorespondentiardquo referring to cargo These provided the underpinning for marine insurance contracts Such contracts contained three elements a loan on the vessel cargo or freight an interest rate and a surcharge to cover thepossibility of loss In effect ship owners were the insured and lenders were the under writers Life insurance came about a later in ancient Rome where burial clubs were formed to cover the funeral expenses of its members as well as help survivors monetarily With Romes fall around 450 AD most of theconcepts of insurance were abandoned but aspects of it did continue through the Middle Ages particularly with merchant and artisan guilds These provided forms of member insurance covering risks like fire flood theft disability death and even imprisonment During the feudal period early forms of insurance ebbed with the declineo f travel and long-distance trade But during the 14th to 16th centuries transportation commerce and insurance would again reemerge Insurance in India can be traced back to the Vedas For instance Yogakshema the name of Life Insurance Corporation of Indias corporate headquarters is derived from the Rig Veda The term suggests that a form of community insurance was prevalent around 1000 BC and practiced by the AryansAnd similar to ancient Rome burial societies were formed in the Buddhist period to help families build houses and to protect widows and children1048766 Modern InsuranceIllegal almost everywhere else in Europe life insurance in England was vigorously promoted in the three decades following the Glorious Revolution of 1688 The type of insurance we see today owes its roots to 17th centuryEngland Lloyds of London or as they were known then Lloyds Coffee House was the location where merchants ship owners and underwriters met to discuss and transact business deals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

While serving as a means of risk-avoidance life insurance also appealed strongly to the gambling instincts of Englands burgeoning middle class Gambling was so rampant in fact that when newspapers published names of prominent people who were seriously ill bets were placed at Lloydrsquos ontheir anticipated dates of death Reacting against such practices 79 merchant underwriters broke away in 1769 and two years later formed a ldquoNew Lloydrsquos Coffee Houserdquo that became known as the ldquoreal Lloydrsquosrdquo Making wagers onpeoples deaths ceased in 1774 when parliament forbade the practice1048766 Insurance moves to AmericaThe US insurance industry was built on the British model The year 1735 saw the birth of the first insurance company in the American colonies in Charleston SC The Presbyterian Synod of Philadelphia in 1759 sponsored the first life insurance corporation in America for the benefit of ministers and their dependents And the first life insurance policy for the generalpublic in the United States was issued in Philadelphia on May 22 1761 But it wasnt until 80 years later (after 1840) that life insurance really took off in a big way The key to its success was reducing the opposition from religious groupsIn 1835 the infamous New York fire drew peoples attention to the need to provide for sudden and large losses Two years later Massachusetts became the first state to require companies by law to maintain such reserves The great Chicago fire of 1871 further emphasized how fires can cause hugelosses in densely populated modern cities The practice of reinsurance wherein the risks are spread among several companies was devised specifically for such situationsWith the creation of the automobile public liability insurance which first made its appearance in the 1880s gained importance and acceptance More advancement was made to insurance during the process of industrialization In 1897 the British government passed the Workmens Compensation Act which made it mandatory for a company to insure itsemployees against industrial accidents During the 19th century many societies were founded to insure the life andhealth of their members while fraternal orders provided low-cost membersonly insurance Even today such fraternal orders continue to provide insurance coverage to members as do most labor organizations Many employers sponsor group insurance policies for their employees providing

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

not just life insurance but sickness and accident benefits and old-age pensions Employees contribute a certain percentage of the premium for these policies1048766 Final ThoughtsEven though the American insurance industry was greatly influenced by Britain the US market developed somewhat differently from that of the United Kingdom Contributing to that was Americas size land diversity and the overwhelming desire to be independent As America moved from acolonial outpost to an independent force from a farming country to an industrial nation the insurance business developed from a small number of companies to a large industry Insurance became more sophisticated offering new types of coverage and diversified services for an increasingly complex country

Key features of Life Insurance

1) Nomination -When one makes a nomination as the policyholder you continue to be the owner of the policy and the nominee does not have any right under the policy so long as you are alive The nominee has only the right to receive the policy monies in case of your death within the term of the policy

2) Assignment -If your intention is that your policy monies should go only to a particular person you need to assign the policy in favor of that person3) Death Benefit -The primary feature of a life insurance policy is the death benefit it providesPermanent policies provide a death benefit that is guaranteed for the life of the insured provided the premiums have been paid and the policy has notbeen surrendered4) Cash Value -The cash value of a permanent life insurance policy is accumulated throughout the life of the policy It equals the amount a policy owner would receive after any applicable surrender charges if the policy were surrendered before the insureds death5) Dividends -Many life insurance companies issue life insurance policies that entitle the policy owner to share in the companys divisible surplus6) Paid-Up Additions -Dividends paid to a policy owner of a participating policy can be used in numerous ways one of which is toward the purchase of additional coverage

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

called paid-up additions7) Policy Loans -Some life insurance policies allow a policy owner to apply for a loan against the value of their policy Either a fixed or variable rate of interest is chargedThis feature allows the policy owner an easily accessible loan in times of need or opportunity8) Conversion from Term to Permanent -When in need of temporary protection individuals often purchase term life insurance If one owns a term policy sometimes a provision is available that will allow her to convert her policy to a permanent one without providing additional proof of insurability9) Disability Waiver of Premium-Waiver of Premium is an option or benefit that can be attached to a life insurance policy at an additional cost It guarantees that coverage will stay inforce and continue to grow

Benefits of Life Insurance 1) Risk cover -Life Insurance contracts allow an individual to have a risk cover against any unfortunate event of the future2) Tax Deduction -Under section 80C of the Income Tax Act of 1961 one can get tax deductionon premiums up to one lakh rupees Life Insurance policies thus decrease the total taxable income of an individual3) Loans -An individual can easily access loans from different financial institutions by pledging his insurance policies4) Retirement Planning -What had provided protection against the financial consequences of premature death may now be used to help them enjoy their retirement years Moreover the cash value can be used as an additional income in the old age5) Educational Needs -Similar to retirement planning the cash values that flow from ones life insurance schemes can be utilized for educational needs of the insurer or his children

Role of Life Insurance in the growth of economy The Life Insurance Industry has an enviable track record among public sector units It has a Consistent profit and dividend paying record

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

accompanied by a steady growth in its financial resources Through investments in the Government sector and socially- oriented sectors the Industry has contributed immensely to the nations development The industry is recognized as one of the largest financial Institutions in the country The ventures initiated by the industry in the areas of Mutual Fund Housing Finance has done exceedingly well in recent years To protect the countrys foreign exchange reserves the reinsurance arrangement are so Organized that maximum retention is made possible within the country while at the same time protecting interests of the policy holders

Insurance Concept And History

The insurance plan was developed for modern day laws and as a means of providing individuals and businesses with protection against risks Prior to insurance being offered as a service and product when people ran into problems the community would come together to make repairs For instance before insurance was formally offered if a neighborrsquos home were to burn down other neighbors family members and friends would gather all the necessary materials and tools and together rebuild the home However as population grew this small community in most parts of the world changesInterestingly the insurance plan that we know of today was actually based on ancient traditions of the Babylonian and Chinese traders Historians tell us that during the second and third millennia BC merchants in China would have to travel over horrific rapids of the rivers as a means of distributing the things they made To accomplish this the wares were moved using several vessels because it was common for one to capsize

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Introduction of the Company

RELIANCE Life Insurance Limited

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

After many years of debate the government has decided to increase the foreign direct investment (FDI) limit in insurance firms from 26 percent to 49 percent The government will now introduce a bill in Parliament to effect this change The government however conceded that the bill might not be passed by the current Parliament for want of_time

Dhirubhai embarked on his first business venture he had a seed capital of barely US$ 300 (around Rs 14000) Over the next three and a half decades he converted this fledgling enterprise into a Rs 60000 crore colossusmdashan achievement which earned Reliance a place on the global Fortune 500 list the first ever Indian private company to do so Dhirubhai is widely regarded as the father of Indiarsquos capital markets In 1977 when Reliance Textile Industries Limited first went public the Indian stock market was a place patronised by a small club of elite investors which dabbled in a handful of stocks Dhirubhai managed to convince a large number of first-time retail investors to participate in the unfolding Reliance story and put their hard-earned money in the Reliance Textile IPO promising them in exchange for their trust substantial return on their investments It was to be the start of one of great stories of mutual respect and reciprocal gain in the Indian markets

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Under Dhirubhairsquos extraordinary vision and leadership Reliance scripted one of the greatest growth stories in corporate history anywhere in the world and went on to become Indiarsquos largest private sector enterprise Through out this amazing journey Dhirubhai always kept the interests of the ordinary shareholder uppermost in mind in the process making millionaires out of many of the initial investors in the Reliance stock and creating one of the worldrsquos largest shareholder families

About Reliance Life Insurance

Reliance Life Insurance offers you products that fulfill your savings and protection needs Our aim is to emerge as a transnational Life Insurer of global scale and standard

Reliance Life Insurance is an associate company of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indiarsquos leading private sector financial services companies and ranks among the top 3 private sector financial services and banking companies in terms of net worth Reliance Capital has interests in asset management and mutual funds stock broking life and general insurance proprietary investments private equity and other activities in financial services

Reliance - Anil Dhirubhai Ambani Group also has presence in Communications Energy Natural Resources Media Entertainment Healthcare and Infrastructure

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited

INSIDERS ON BOARD OF DIRECTORS

Name (Connections)

Relationships Title Age

R Nandagopal 12 RelationshipsChief Executive Officer and Director

50

Malay Ghosh 12 Relationships President and Director --

Saumen Ghosh 12 RelationshipsNon Executive Director and Group President of Reliance Capital Limited

--

S Krishnan 12 Relationships

Chief Risk Officer and Director

--

R Rangarajan 12 Relationships

Chief Investment Officer and Director

--

C Mohan 12 Relationships

Chief Technology Officer and Director

--

Saroj Panigrahi 12 Relationships

Head of Legal amp Compliance Company Secretary and Director

--

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Title Age

Maneesha Thakur

12 RelationshipsChief Human Resources Officer and Director

--

Other Board Members on Board of Directors

Name (Connections)

Relationships Primary Company Age

Gautam Doshi

61 Relationships

Reliance - Anil Dhirubhai Ambani Group

57

Rajesh Bahl 12 Relationships

University of Delhi --

Pournima Gupte

12 Relationships

Reliance Life Insurance Company Limited

--

S Talwar BA LLB CAIIB

77 Relationships

Housing Development and Infrastructure Limited

70

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Primary Company Age

Rajendra Chitale

63 Relationships

Ishaan Real Estate Plc

Company Profile

Reliance Life Insurance Company Limited provides life insurance products to individuals and corporates in India It offers solutions for individuals such as protection term credit guardian endowment wealth creation with health coverage cash flow savings and investment unit linked investment and insurance automatic investment market return retirement and child plans The company also provides solutions for groups which include employersrsquo liability group superannuation group gratuity group leave encashment employee protection group credit shield group term assurance and employee voluntary benefit plans It offers its products through agents The company was incorporated in 2001 and is based in Mumbai India As of October 22 2005 Reliance Life Insurance Company Limited operates as a subsidiary of Reliance Capital Ltd

Key Executives Mr R Nandagopal

Chief Executive Officer and Director

Age 50

Mr Malay Ghosh

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

President and Director

Mr Sunil Agrawal

Chief Financial Officer

Mr Saumen Ghosh

Non Executive Director and Group President of Reliance Capital Limited

Mr S V Sunder Krishnan Chief Risk Officer and Director

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indias leading private sector financial services companies which ranks among the top 3 private sector financial services and banking companies Reliance Life Insurance is not only one of Indias fastest growing life insurance companies but also counts among the top 4 private sector insurers In just 2 years the Company has crossed the markof_17Million_policies

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP) Given below is the list of the policies provided by Reliance Life Insurance Company

Protection Plans

Reliance Term Plan Reliance Simple Term Plan Reliance Special Term Plan Reliance Credit Guardian Plan Reliance Special Credit Guardian Plan Reliance Endowment Plan

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Special Endowment Plan Reliance Connect 2 Life Reliance Whole Life Plan Reliance Wealth + Health Plan Reliance Cash Flow Plan

Child Plans

Reliance Super Invest Assure Plan Reliance Child Plan Reliance Secure Child Plan Reliance Wealth + Health Plan

Savings amp Investment Plans

Reliance Savings Linked Insurance Plan Reliance Super Invest Assure Plus Plan Reliance Super Invest Assure Plan Total Investment Plan I - Insurance Reliance TIPS -Series I- Insurance Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan Reliance Cash Flow Plan Reliance Super Market Return Plan Reliance Endowment Plan Reliance Special Endowment Plan Reliance Whole Life Plan Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Connect 2 Life Plan Reliance Imaan Investment Plan

Retirement Plans

Total Investment Plan II - Pension

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan

Group Plans

Employers Liability Solutions Employee Protection Solutions Employee Voluntary Benefits

History

Yr 2001-2002 ( From 1st Jan 2001 to Dec 2002)

Insurance Industry in this year so far has 5new entrants namely

Life Insurers

SNo

RegistrationNumber

Date of Reg

Name of the Company

1 121 03012002

Reliance Life Insurance Company Limite d

Reliance Capital Limited announced the launch of its life insurance business on February 1 2006 This was after obtaining the required regulatory approvals from

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

the Registrar Of Companies and the Insurance Regulatory and Development Authority It was in August 2005 that the ball was set rolling when Reliance Capital Limited the financial arm of Reliance ndash Anil Dhirubhai Ambani Group (ADAG) ndash announced the requisition of 100 shareholding in AMP Sanmar Life Insurance Company Limited and the formal transfer of shares took place in October 2005 The company will issue all policy contracts under the Reliance Life Insurance Company limited name All the existing policy contracts also stand transferred to the Reliance Life Insurance entity with all the original contractual terms and commitments intact

Journey so far

Most organizations focus their energies on growth during early stages of the business-building exercise Over a period of time when the business reaches a critical mass the tiny leakages start looking fatal The overall extent of such inefficiencies and lack of control results in major erosion in the companys capital asset value as well as a leap in operational expenses If this phase coincides with an economic slump the companys leadership comes under the scanner Therefore right from the beginning we at Reliance Life Insurance built a mechanism to ensure an in-built IT governance track which remains invisible irrespective of the business dynamic nature

1048766 2005August Anil Dhirubhai Ambani Group (ADAG) announces theacquisition of 100 percent shareholding in AMP Sanmar Life InsuranceCo Ltd

1048766 2006January 17 Mr Nandgopal participates in a one-day conference on lsquoOptimising growth opportunities through Distribution Matrix lsquoEmerging Bancassurancersquo organized by the Asia Insurance Post at the Taj President MumbaiFebruary 1 Rliance Life Insurance officially launched

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

February 16 17 18 Strategy meet at the Reliance Management Institute Amongst those who participate are the CEO COO Functional Heads Regional Managers and Regional Sales ManagersFebruary 26 A Puja held at the Churchgate office situated in Express Building 4th Floor 14 lsquoErsquo Road MumbaiMarch 1 Churchgate office inaugurated by Mr AmitabhJhunjhunwala Mr Amitabh Chaturvedi and Mr NandgopalMarch 6 Shifting to the new premises at Churchgate commencesMarch 7 The new office at Chennai at the Trapezium First Floor 39 Nelson Manickam Road inaugurated by their CEO Mr Nandgopal Mr KV Srinivasan and Mr Sureshbabu also graced the occasion

Mission

The mission of Reliance Life Insurance Company Limited is to be the best in every sphere- business results customer care and employee focus The aim of the company is to Think Bigger and Think Better

Vision Mission amp Goal And Achievements

Vision

Empowering everyone live their dreams

Mission

Create unmatched value for everyone through dependable effective transparent and profitable life insurance and pension plans

Our Goal

Reliance Life Insurance would strive hard to achieve the 3 goals mentioned below

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Emerge as transnational Life Insurer of global scale and standard Create best value for Customers Shareholders and all Stake holders Achieve impeccable reputation and credentials through best business

practices

Achievements

3rd largest private player in a span of just 4 years moved from 11th position to 3rd

Amongst the fastest growing Companies for 4 years in a row

Continuous increase in market share over 4 years from 19 in 2005-06 to 1026 in 2009 -10

RLIC has achieved a growth rate of 21 while the private industry has grown at 13

Fastest to reach the 5 million policy mark

Largest private insurer in terms of policy count in 2009-10

1145 branches 195000 Advisors and over 16000 employees

RLIC continues to be amongst the foremost Life Insurance companies in India to be certified ISO 90012000 for all the processes

Awarded the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Certificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

The Company has also won the DL Shah Quality Council of India Commendation Award in the services category in feb 2008 for its work on promoting self help channels for service

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Future Plans

Forty-four new branches to be opened across the country in the coming months and a pan India presence with 162 branches in the coming year

1048766 A state-of-the-art customer care centre will provide continuous responsive services to the caller and promptly address queries collate feedback and suggestions from the caller who may be both prospective and existing clientele and from channel partners in Chennai and Mumbai

1048766 It will be launching additional products aimed at providingunparalleled service to its valued clientele

Head ndash Office

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998 Gautam is a qualified Chartered Accountant

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited Regd Office H Block 1st Floor Dhirubhai Ambani Knowledge City Navi MumbaiMaharashtra-400710India Reliance Life Insurance Company Limited is licensed life insurance company registered with the Insurance Regulatory and Development Authority (Registration No 121) in accordance with the provisions of the Insurance Act 1938

Branches

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

Given few Branches with Exact Location of Lucknow amp Kanpur in Uttar_Pradesh-

Given below are the branches located in Lucknow

Location

Branch Type Address Phone No

Vikar Nagar

Branch

Office

FF PLOT NO 12 SECTOR 9VIKAR NAGAR KK PALACE ABOVE BANK OF MAHARSHTRA LUCKNOW Uttar Pradesh- 226006

0522321388305223213881

Sector Branc 2ND FLOOR ANURAG 0522302027405223213

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1 LDA Colony

h Office

PLAZA CP 51SECTOR -1 LDA COLONY AASHIYANA LUCKNOW Uttar Pradesh- 226012

884

LucknowBranc

h Office

Reliance House 118 TCV Behind Wave Multiplex Vibhuti Khand Gomti Nagar Lucknow-226010

05223020300

LucknowArea

Office

Rohit Building 1st Floor No1 Opp to Sahara ComplexShahnajaf Road HajaratganjLucknowUttar Pradesh-226001

0522302025505223020240

Given below are the branches located in Kanpur

LocationBranch Type

Address Phone No

Pandu Nagar

Branch Office

Asthana Towers 117H1283 Pandu Nagar Kanpur Uttar

0512-3918861

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Pradesh - 208005

Civil linesBranch Office

14-113 Kn Chambers Civil Lines Kanpur- 208001

0512-39180953918117

Lal Bunglow

Branch Office

GF GROUND FLOOR5 PARADEVANPUR LAL BUNGLOW KANPUR Uttar Pradesh-208007

0512-3200889

Shastri Nagar

Branch Office

GF NILGIRI COMPLEX 12230SHASTRI NAGAR KANPUR Uttar Pradesh-208005

0512-3299981

KanpurBranch Office

OFFICE NO 3 GROUND FLR KAN CHAMBERS CIV IL LINES KANPUR KNPR UP 208002 INDIA WIRELINE KANPUR

5123918860 - 61

Values

Reliance Life Insurance Company Limited has some core values which are listed as follows

1) Result Oriented2) Performance Driven3) Customer Focused4) Learning and Development Oriented5) Employee Centric6) Informal and Fun

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Management

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998

Gautam is a qualified Chartered Accountant

Satya Pal Talwar Independent Director

Satya Pal is an Independent Director of Reliance Life Insurance Company Limited He holds an experience of more than 35 years in operations and policy formulation

Through his distinguished service in the financial industry Satya Pal has served as the lsquoChairman and Managing Directorrsquo of renowned organisations such as Bank of Baroda Union Bank of India and Oriental Bank of Commerce His in-depth knowledge of the sector has seen him rise quickly into pivotal positions at advisory and board levels in Indian and as well Global organisations such as SEBI

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 13: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Unit linked insurance plan ULIP is a kind of insurance plan which provides life cover as well as return on premium paid over a certainperiod of time The investment is denoted as units and represented by theva lue called as net asset value (NAV)

Meaning of Insurance

Insurance may be described as a social device to reduce or eliminate risk of loss to life and property Insurance is a collective bearing of risk Insurance is a financial device to spread the risks and losses of few people among a large number of people as people prefer small fixed liability instead of big uncertain and changing liability

Reliance Life Insurance has plenty of plans on the anvil It has also 118 branches with strong presence in South and a bouquet of products catering savings protection and investment need of individuals and corporate

Insurance is a policy from a large financial institution that offers a person company or other entity reimbursement or financial protection against possible future losses or damages

Insurance may be described as a social device to reduce or eliminate risk ofloss to life and property Insurance is a collective bearing of risk Insurance is a financial device to spread the risks and losses of few people among a large number of people as people prefer small fixed liability instead of big uncertain and changing liability Insurance can be defined as a ldquolegal contract between two parties whereby one party called insurer undertakes to pay a fixed amount of

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

money on the happening of a particular event which may be certain or uncertainrdquo Theother party called insured pays in exchange a fixed sum known as premium Insurance is desired to safeguard oneself and onersquos family against possible losses on account of risks and perils It provides financial compensation for the losses suffered due to the happening of any unforeseen events

The meaning of insurance is important to understand for anybody that is considering buying an insurance policy or simply understanding the basics of finance Insurance is a hedging instrument used as a precautionary measure against future contingent losses This instrument is used for managing the possible risks of the future

Insurance is bought in order to hedge the possible risks of the future which may or may not take place This is a mode of financially insuring that if such a incident happens then the loss does not affect the present well-being of the person or the property insured Thus through insurance a person buys security and protection

A simple example will make the meaning of insurance easy to understand A biker is always subjected to the risk of head injury But it is not certain that the accident causing him the head injury would definitely occur Still people riding bikes cover their heads with helmets This helmet in such cases acts as insurance by protecting himher from any possible danger The price paid was the possible inconvenience or act of wearing the helmet this ie equivalent to the insurance premiums paid

Though loss of life or injuries incurred cannot be measured in financial terms insurance attempts to quantify such losses financially Insurance can be defined as the process of reimbursing or protecting a person from contingent risk of losses through financial means in return for relatively small regular payments to the insuring body or insurance company

Insurance can range from life to medical to general (residentialcommercial property natural incidents burglary etc)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Life_Insurance It insures the life of the person buying the Life Insurance Certificate Once a Life Insurance is sold by a company then the company remains legally entitled to make payment to the beneficiary after the death of the policy holder

Medical Insurance This is also known as mediclaim Here the policy holder is entitled to receive the amount spent for his health purposes from the insurance company

General Insurance This insurance type involves insuring the risks associated with the general life such as automobiles business related natural incidents commercial and residential properties etc

Importance of Insurance

One of my good friend had a small argument with me that she would not invest in Term Plan of Insurance because she will not get any ldquoreturnsrdquo out of it I believe investing in a term plan looked a very unprofitable thing to her as she never gets back the money she paid as ldquopremiumsrdquo if she survives

Endowment plans looked nice to her because they provide money if you are dead and even if you survive You get back money as the prize for not dying

With respect to Term insurance she understood the fact that her family will get the money from insurance company in case of her death but she was concentrating on the fact that she would not get back anything if she survives What is the return in that case Nothing and looked like some one is fooling

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

you with a product called ldquoTerm Insurancerdquo where you are ldquoinvestingrdquo premiums to get nothing at the end

Let me now tell why this happens and some give you some insight on this matter

I have already talked earlier in my last post ldquoLife Insurance and how to go about itrdquo about Term Insurance Let me now take more deep dive into it and talk about the reasoning part

I will first talk about fundamentals of Insurance and then talk about Endowment Policies and why are they popular and what people donrsquot realise about them and how Term insurance is the right thing for most of the people

Insurance constitutes one of the major segments of the financial market Insurance services play predominant role in the process of financial intermediary Today insurance industry is one of the most growing sectors in India There is lot of potential in the Indian Insurance IndustryThere are many issues which require study The scope of the study of insurance industry of India would be very great as there are ongoing developments in the industry after the opening of the sector The major issue right now is the hike in FDI (Foreign Direct Investment) limit from 26 to 49 in the insurance sector Government may in near future allow 49 FDI in Insurance This would lead to more capital inflowby foreign partnersAnother major issue is the effects on LIC after the entry of private players in the market Though market share of LIC has been affected it has improved in terms of efficiency There are number of other hot topics like penetration of Health Insurance Rural marketing of insurance new distribution channels new product ranges insurance brokersrsquo regulation incentive scheme of developmentofficers of LIC etc So it offers lot of scope for studying the insurance industry Right now the insurance industry has great opportunities in a country like India or China which huge population Also the penetration of insurance in

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

India is very low in both life and non-life segment so there is lot potential to be tapped Before starting the discussion on insurance industry and related issues we have to start with the basics of insurance So first we understand what is insurance How the word lsquoinsurancersquo is different from the word lsquoassurancersquo etc What happens in a average familyThere is someone who earns and his family comprises of wife kids parents if not all there is a subset of these family members The head of the family earns and his family lives happily All the expenses are met from the earnings of this main member most of the time the husband Now consider this person dies in an accident or for that matter because of any event What happens What happens to his family members other than the psychological trauma If they donrsquot have money to take care for them selves either some one from family have to take up the job and start working which may not be possible for them or They have to decrease their standard of life to maintain the expenses They are now totally unsecured from futurersquos point of view In short they are totally messed up which should not have happened I gave this detailed explanation for the circumstances because i wanted you to understand how bad can happen and proper measures must be taken care for this

Difference between Insurance and Assurance

Assurance is older in history and it was used to describe all types of insurances From 1826 the term assurance came to be used only for the risks covered by life insurance and the term insurance was exclusively used to denote the risks covered by marine fire etc The word assurance indicated certainty In life insurance there is an Assurance from the insurance company to make payment under the policy either on the maturity or at earlier death On the other hand the word Insurance was used to denote indemnity type of insurances where the Insurance company was liable to pay only in case of the loss damage theproperty The Insured event was bound to happen sooner or later under assurance but the event insured against may or may not happen under insurance

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

The principle of ldquoindemnityrdquo applies to ldquoinsurance contractsrdquo(non-life) only The scope of the word insurance is wider

Principles of Insurance

FUNDAMENTAL PRINCIPLES OF INSURANCE

Some useful terms in Insurance

INDEMNITY

A contract of insurance contained in a fire marine burglary or any other policy (excepting life assurance and personal accident and sickness insurance) is a contract of indemnity This means that the insured in case of loss against which the policy has been issued shall be paid the actual amount of loss not exceeding the amount of the policy ie he shall be fully indemnified The object of every contract of insurance is to place the insured in the same financial position as nearly as possible after the loss as if he loss had not taken place at all It would be against public policy to allow an insured to make a profit out of his loss or damage

UTMOST GOOD FAITH

Since insurance shifts risk from one party to another it is essential that there must be utmost good faith and mutual confidence between the insured and the insurer In a contract of insurance the insured knows more about the subject matter of the contract than the insurer Consequently he is duty bound to disclose accurately all material facts and nothing should be withheld or concealed Any fact is material which goes to the root of the contract of insurance and has a bearing on the risk involved It is only when the insurer knows the whole truth that he is in a position to judge (a) whether he should accept the risk and (b) what premium he should charge

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

If that were so the insured might be tempted to bring about the event insured against in order to get money

middot Insurable Interest - A contract of insurance effected without insurable interest is void It means that the insured must have an actual pecuniary interest and not a mere anxiety or sentimental interest in the subject matter of the insurance The insured must be so situated with regard to the thing insured that he would have benefit by its existence and loss from its destruction The owner of a ship run a risk of losing his ship the charterer of the ship runs a risk of losing his freight and the owner of the cargo incurs the risk of losing his goods and profit So all these persons have something at stake and all of them have insurable interest It is the existence of insurable interest in a contract of insurance which distinguishes it from a mere watering agreement

middot Causa Proxima - The rule of causa proxima means that the cause of the loss must be proximate or immediate and not remote If the proximate cause of the loss is a peril insured against the insured can recover When a loss has been brought about by two or more causes the question arises as to which is the causa proxima although the result could not have happened without the remote cause But if the loss is brought about by any cause attributable to the misconduct of the insured the insurer is not liable

middot Risk - In a contract of insurance the insurer undertakes to protect the insured from a specified loss and the insurer receive a premium for running the risk of such loss Thus risk must attach to a policy

middot Mitigation of Loss - In the event of some mishap to the insured property the insured must take all necessary steps to mitigate or minimize the loss just as any prudent person would do in those circumstances If he does not do so the insurer can avoid the payment of loss attributable to his negligence But it must be remembered that though the insured is bound to do his best for his insurer he is not bound to do so at the risk of his life

middot Subrogation - The doctrine of subrogation is a corollary to the principle of indemnity and applies only to fire and marine insurance According to it when an insured has received full indemnity in respect of his loss all rights and remedies

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

which he has against third person will pass on to the insurer and will be exercised for his benefit until he (the insurer) recoups the amount he has paid under the policy It must be clarified here that the insurers right of subrogation arises only when he has paid for the loss for which he is liable under the policy and this right extend only to the rights and remedies available to the insured in respect of the thing to which the contract of insurance relates

middot Contribution - Where there are two or more insurance on one risk the principle of contribution comes into play The aim of contribution is to distribute the actual amount of loss among the different insurers who are liable for the same risk under different policies in respect of the same subject matter Any one insurer may pay to the insured the full amount of the loss covered by the policy and then become entitled to contribution from his co-insurers in proportion to the amount which each has undertaken to pay in case of loss of the same subject-matter

In other words the right of contribution arises when (I) there are different policies which relate to the same subject-matter (ii) the policies cover the same peril which caused the loss and (iii) all the policies are in force at the time of the loss and (iv) one of the insurers has paid to the insured more than his share of the loss

History of Insurance

The concept of insurance is believed to have emerged almost 4500 years ago in the ancient land of Babylonia where traders used to bear risk of the carvan by giving loans which were later repaid with interest when the goods arrived safelyThe concept of insurance as we know today took shape in 1688 at a place called Lloydrsquos Coffee House in London where risk bearers used to meet to transact business This coffee house became so popular that Lloydrsquos becamethe one of the first modern insurance companies by the end of the eighteenth century Marine insurance companies came into existence by the end of the eighteenth century These companies were empowered to write fire and life insurance as well as marine The Great Fire of London in 1966 caused huge

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

loss of property and life With a view to providing fire insurance facilities Dr Nicholas Barbon set up in 1967 the first fire insurance company known as the Fire officeThe early history of insurance in India can be traced back to the Vedas The Sanskrit term lsquoYogakshemarsquo (meaning well being) the name of Life Insurance Corporation of Indiarsquos corporate headquarters is found in the Rig Veda The Aryans practiced some form of lsquocommunity insurancersquo around 1000 BCLife insurance in its modern form came to India from England in 1818 The Oriental Life Insurance Company was the first insurance company to be set up in India to help the widows of European community The insurance companies which came into existence between 1818 and 1869 treated Indian lives as subnormal and charged an extra premium of 15 to 20 percent The first Indian insurance company the Bombay Mutual Life Assurance Society came into existence in 1870 to cover Indian lives at normal ratesThe Insurance Act 1938 the first comprehensive legislation governing both life and non-life branches of insurance were enacted to provide strict state control over insurance business This amended insurance Act looked into investments expenditure and management of these companies By the mid- 1950s there were 154 Indian insurers 16 foreign insurers and75 provident societies carrying on life insurance business in India Insurance business flourished and so did scams irregularities and dubious investment practices by scores of companies As a result the government decided tonationalize the life assurance business in India The Life Insurance Corporation of India (LIC) was set up in 1956 The nationalization of life insurance was followed by general insurance in 1972

Time line in Insurance history

1818 British introduced the life insurance to India with the establishment of the Oriental Life Insurance Company in Calcutta

1850 Non life insurance started with Triton Insurance

Company

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1870 Bombay Mutual Life Assurance Society is the first India owned life insurer

1912 The Indian Life Assurance Company Act enacted to regulate the life insurance business

1938 The Insurance Act was enacted 1956 Nationalization took place Government took over 245 Indian and

foreign insurers and provident societies 1972 Non-life business nationalized General Insurance Corporation (GIC)

came into being 1993 Malhotra committee was constituted under the chairmanship of

former RBI chief R N Malhotra todraw a blue print for insurance sector reforms

1994 Malhotra committee recommended reentry of private players 1997 IRDA (Insurance Regulatory and Development Authority) was set up

as a regulator of the insurance market in India 2000 IRDA started giving license to private insurers ICICI Prudential HDFC

were first private players to sell insurance Policies 2001 Royal Sundaram was the first non-life private player to sell an

insurance policy 2002 Bank allowed to sell insurance plans as TPAs enter the scene insurers

start setting non-life claims in the cashless mode

Meaning of Life InsuranceIt insures the life of the person buying the Life Insurance Certificate Once a Life Insurance is sold by a company then the company remains legally entitled to make payment to the beneficiary after the death of the policy holder

There are three parties in a life insurance transaction the insurer the insured and the owner of the policy (policyholder) although the owner and 16 the insured are often the same person Another important person involved in a life insurance policy is the beneficiary The beneficiary is the person

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

or persons who will receive the policy proceeds upon the death of the insuredLife insurance may be divided into two basic classes ndash term and permanent

bull Term life insurance provides for life insurance coverage for aspecified term of years for a specified premium The policy does not accumulate cash value

bull Permanent life insurance is life insurance that remains in force until the policy matures unless the owner fails to pay the premium when due

bull Whole life insurance provides for a level premium and a cash value table included in the policy guaranteed by the company The primary advantages of whole life are guaranteed death benefits guaranteed cash values fixed and known annual premiums and mortality and expense charges will not reduce the cash value shown in the policy

bull Universal life insurance (UL) is a relatively new insurance product intended to provide permanent insurance coverage with greater flexibility in premium payment and the potential for a higher internal rate of return A universal life policy includes a cash account Premiums increase the cash account If you want insurance protection only and not a savings and investment product buy a term life insurance policy

If you want to buy a whole life universal life or other cash value policyplan to hold it for at least 15 years Canceling these policies after only a few years can more than double your

life insurance costs Check the National Association of Insurance Commissioners website (wwwnaicorgcis) or your local library for information on the financial soundness of insurance companies

History of Life Insurance

Risk protection has been a primary goal of humans and institutions throughout history Protecting against risk is what insurance is all about Over 5000 years ago in China insurance was seen as a preventative measure against piracy on the sea

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Piracy in fact was so prevalent that as a way of spreading the risk a number of ships would carry a portion of another ships cargo so that if one ship was captured the entire shipmentwould not be lostIn another part of the world nearly 4500 years ago in the ancient land of Babylonia traders used to bear risk of the caravan trade by giving loans that had to be later repaid with interest when the goods arrived safely In 2100BC the Code of Hammurabi granted legal status to the practice It formalized concepts of ldquobottomryrdquo referring to vessel bottoms and ldquorespondentiardquo referring to cargo These provided the underpinning for marine insurance contracts Such contracts contained three elements a loan on the vessel cargo or freight an interest rate and a surcharge to cover thepossibility of loss In effect ship owners were the insured and lenders were the under writers Life insurance came about a later in ancient Rome where burial clubs were formed to cover the funeral expenses of its members as well as help survivors monetarily With Romes fall around 450 AD most of theconcepts of insurance were abandoned but aspects of it did continue through the Middle Ages particularly with merchant and artisan guilds These provided forms of member insurance covering risks like fire flood theft disability death and even imprisonment During the feudal period early forms of insurance ebbed with the declineo f travel and long-distance trade But during the 14th to 16th centuries transportation commerce and insurance would again reemerge Insurance in India can be traced back to the Vedas For instance Yogakshema the name of Life Insurance Corporation of Indias corporate headquarters is derived from the Rig Veda The term suggests that a form of community insurance was prevalent around 1000 BC and practiced by the AryansAnd similar to ancient Rome burial societies were formed in the Buddhist period to help families build houses and to protect widows and children1048766 Modern InsuranceIllegal almost everywhere else in Europe life insurance in England was vigorously promoted in the three decades following the Glorious Revolution of 1688 The type of insurance we see today owes its roots to 17th centuryEngland Lloyds of London or as they were known then Lloyds Coffee House was the location where merchants ship owners and underwriters met to discuss and transact business deals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

While serving as a means of risk-avoidance life insurance also appealed strongly to the gambling instincts of Englands burgeoning middle class Gambling was so rampant in fact that when newspapers published names of prominent people who were seriously ill bets were placed at Lloydrsquos ontheir anticipated dates of death Reacting against such practices 79 merchant underwriters broke away in 1769 and two years later formed a ldquoNew Lloydrsquos Coffee Houserdquo that became known as the ldquoreal Lloydrsquosrdquo Making wagers onpeoples deaths ceased in 1774 when parliament forbade the practice1048766 Insurance moves to AmericaThe US insurance industry was built on the British model The year 1735 saw the birth of the first insurance company in the American colonies in Charleston SC The Presbyterian Synod of Philadelphia in 1759 sponsored the first life insurance corporation in America for the benefit of ministers and their dependents And the first life insurance policy for the generalpublic in the United States was issued in Philadelphia on May 22 1761 But it wasnt until 80 years later (after 1840) that life insurance really took off in a big way The key to its success was reducing the opposition from religious groupsIn 1835 the infamous New York fire drew peoples attention to the need to provide for sudden and large losses Two years later Massachusetts became the first state to require companies by law to maintain such reserves The great Chicago fire of 1871 further emphasized how fires can cause hugelosses in densely populated modern cities The practice of reinsurance wherein the risks are spread among several companies was devised specifically for such situationsWith the creation of the automobile public liability insurance which first made its appearance in the 1880s gained importance and acceptance More advancement was made to insurance during the process of industrialization In 1897 the British government passed the Workmens Compensation Act which made it mandatory for a company to insure itsemployees against industrial accidents During the 19th century many societies were founded to insure the life andhealth of their members while fraternal orders provided low-cost membersonly insurance Even today such fraternal orders continue to provide insurance coverage to members as do most labor organizations Many employers sponsor group insurance policies for their employees providing

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

not just life insurance but sickness and accident benefits and old-age pensions Employees contribute a certain percentage of the premium for these policies1048766 Final ThoughtsEven though the American insurance industry was greatly influenced by Britain the US market developed somewhat differently from that of the United Kingdom Contributing to that was Americas size land diversity and the overwhelming desire to be independent As America moved from acolonial outpost to an independent force from a farming country to an industrial nation the insurance business developed from a small number of companies to a large industry Insurance became more sophisticated offering new types of coverage and diversified services for an increasingly complex country

Key features of Life Insurance

1) Nomination -When one makes a nomination as the policyholder you continue to be the owner of the policy and the nominee does not have any right under the policy so long as you are alive The nominee has only the right to receive the policy monies in case of your death within the term of the policy

2) Assignment -If your intention is that your policy monies should go only to a particular person you need to assign the policy in favor of that person3) Death Benefit -The primary feature of a life insurance policy is the death benefit it providesPermanent policies provide a death benefit that is guaranteed for the life of the insured provided the premiums have been paid and the policy has notbeen surrendered4) Cash Value -The cash value of a permanent life insurance policy is accumulated throughout the life of the policy It equals the amount a policy owner would receive after any applicable surrender charges if the policy were surrendered before the insureds death5) Dividends -Many life insurance companies issue life insurance policies that entitle the policy owner to share in the companys divisible surplus6) Paid-Up Additions -Dividends paid to a policy owner of a participating policy can be used in numerous ways one of which is toward the purchase of additional coverage

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

called paid-up additions7) Policy Loans -Some life insurance policies allow a policy owner to apply for a loan against the value of their policy Either a fixed or variable rate of interest is chargedThis feature allows the policy owner an easily accessible loan in times of need or opportunity8) Conversion from Term to Permanent -When in need of temporary protection individuals often purchase term life insurance If one owns a term policy sometimes a provision is available that will allow her to convert her policy to a permanent one without providing additional proof of insurability9) Disability Waiver of Premium-Waiver of Premium is an option or benefit that can be attached to a life insurance policy at an additional cost It guarantees that coverage will stay inforce and continue to grow

Benefits of Life Insurance 1) Risk cover -Life Insurance contracts allow an individual to have a risk cover against any unfortunate event of the future2) Tax Deduction -Under section 80C of the Income Tax Act of 1961 one can get tax deductionon premiums up to one lakh rupees Life Insurance policies thus decrease the total taxable income of an individual3) Loans -An individual can easily access loans from different financial institutions by pledging his insurance policies4) Retirement Planning -What had provided protection against the financial consequences of premature death may now be used to help them enjoy their retirement years Moreover the cash value can be used as an additional income in the old age5) Educational Needs -Similar to retirement planning the cash values that flow from ones life insurance schemes can be utilized for educational needs of the insurer or his children

Role of Life Insurance in the growth of economy The Life Insurance Industry has an enviable track record among public sector units It has a Consistent profit and dividend paying record

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

accompanied by a steady growth in its financial resources Through investments in the Government sector and socially- oriented sectors the Industry has contributed immensely to the nations development The industry is recognized as one of the largest financial Institutions in the country The ventures initiated by the industry in the areas of Mutual Fund Housing Finance has done exceedingly well in recent years To protect the countrys foreign exchange reserves the reinsurance arrangement are so Organized that maximum retention is made possible within the country while at the same time protecting interests of the policy holders

Insurance Concept And History

The insurance plan was developed for modern day laws and as a means of providing individuals and businesses with protection against risks Prior to insurance being offered as a service and product when people ran into problems the community would come together to make repairs For instance before insurance was formally offered if a neighborrsquos home were to burn down other neighbors family members and friends would gather all the necessary materials and tools and together rebuild the home However as population grew this small community in most parts of the world changesInterestingly the insurance plan that we know of today was actually based on ancient traditions of the Babylonian and Chinese traders Historians tell us that during the second and third millennia BC merchants in China would have to travel over horrific rapids of the rivers as a means of distributing the things they made To accomplish this the wares were moved using several vessels because it was common for one to capsize

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Introduction of the Company

RELIANCE Life Insurance Limited

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

After many years of debate the government has decided to increase the foreign direct investment (FDI) limit in insurance firms from 26 percent to 49 percent The government will now introduce a bill in Parliament to effect this change The government however conceded that the bill might not be passed by the current Parliament for want of_time

Dhirubhai embarked on his first business venture he had a seed capital of barely US$ 300 (around Rs 14000) Over the next three and a half decades he converted this fledgling enterprise into a Rs 60000 crore colossusmdashan achievement which earned Reliance a place on the global Fortune 500 list the first ever Indian private company to do so Dhirubhai is widely regarded as the father of Indiarsquos capital markets In 1977 when Reliance Textile Industries Limited first went public the Indian stock market was a place patronised by a small club of elite investors which dabbled in a handful of stocks Dhirubhai managed to convince a large number of first-time retail investors to participate in the unfolding Reliance story and put their hard-earned money in the Reliance Textile IPO promising them in exchange for their trust substantial return on their investments It was to be the start of one of great stories of mutual respect and reciprocal gain in the Indian markets

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Under Dhirubhairsquos extraordinary vision and leadership Reliance scripted one of the greatest growth stories in corporate history anywhere in the world and went on to become Indiarsquos largest private sector enterprise Through out this amazing journey Dhirubhai always kept the interests of the ordinary shareholder uppermost in mind in the process making millionaires out of many of the initial investors in the Reliance stock and creating one of the worldrsquos largest shareholder families

About Reliance Life Insurance

Reliance Life Insurance offers you products that fulfill your savings and protection needs Our aim is to emerge as a transnational Life Insurer of global scale and standard

Reliance Life Insurance is an associate company of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indiarsquos leading private sector financial services companies and ranks among the top 3 private sector financial services and banking companies in terms of net worth Reliance Capital has interests in asset management and mutual funds stock broking life and general insurance proprietary investments private equity and other activities in financial services

Reliance - Anil Dhirubhai Ambani Group also has presence in Communications Energy Natural Resources Media Entertainment Healthcare and Infrastructure

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited

INSIDERS ON BOARD OF DIRECTORS

Name (Connections)

Relationships Title Age

R Nandagopal 12 RelationshipsChief Executive Officer and Director

50

Malay Ghosh 12 Relationships President and Director --

Saumen Ghosh 12 RelationshipsNon Executive Director and Group President of Reliance Capital Limited

--

S Krishnan 12 Relationships

Chief Risk Officer and Director

--

R Rangarajan 12 Relationships

Chief Investment Officer and Director

--

C Mohan 12 Relationships

Chief Technology Officer and Director

--

Saroj Panigrahi 12 Relationships

Head of Legal amp Compliance Company Secretary and Director

--

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Title Age

Maneesha Thakur

12 RelationshipsChief Human Resources Officer and Director

--

Other Board Members on Board of Directors

Name (Connections)

Relationships Primary Company Age

Gautam Doshi

61 Relationships

Reliance - Anil Dhirubhai Ambani Group

57

Rajesh Bahl 12 Relationships

University of Delhi --

Pournima Gupte

12 Relationships

Reliance Life Insurance Company Limited

--

S Talwar BA LLB CAIIB

77 Relationships

Housing Development and Infrastructure Limited

70

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Primary Company Age

Rajendra Chitale

63 Relationships

Ishaan Real Estate Plc

Company Profile

Reliance Life Insurance Company Limited provides life insurance products to individuals and corporates in India It offers solutions for individuals such as protection term credit guardian endowment wealth creation with health coverage cash flow savings and investment unit linked investment and insurance automatic investment market return retirement and child plans The company also provides solutions for groups which include employersrsquo liability group superannuation group gratuity group leave encashment employee protection group credit shield group term assurance and employee voluntary benefit plans It offers its products through agents The company was incorporated in 2001 and is based in Mumbai India As of October 22 2005 Reliance Life Insurance Company Limited operates as a subsidiary of Reliance Capital Ltd

Key Executives Mr R Nandagopal

Chief Executive Officer and Director

Age 50

Mr Malay Ghosh

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

President and Director

Mr Sunil Agrawal

Chief Financial Officer

Mr Saumen Ghosh

Non Executive Director and Group President of Reliance Capital Limited

Mr S V Sunder Krishnan Chief Risk Officer and Director

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indias leading private sector financial services companies which ranks among the top 3 private sector financial services and banking companies Reliance Life Insurance is not only one of Indias fastest growing life insurance companies but also counts among the top 4 private sector insurers In just 2 years the Company has crossed the markof_17Million_policies

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP) Given below is the list of the policies provided by Reliance Life Insurance Company

Protection Plans

Reliance Term Plan Reliance Simple Term Plan Reliance Special Term Plan Reliance Credit Guardian Plan Reliance Special Credit Guardian Plan Reliance Endowment Plan

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Special Endowment Plan Reliance Connect 2 Life Reliance Whole Life Plan Reliance Wealth + Health Plan Reliance Cash Flow Plan

Child Plans

Reliance Super Invest Assure Plan Reliance Child Plan Reliance Secure Child Plan Reliance Wealth + Health Plan

Savings amp Investment Plans

Reliance Savings Linked Insurance Plan Reliance Super Invest Assure Plus Plan Reliance Super Invest Assure Plan Total Investment Plan I - Insurance Reliance TIPS -Series I- Insurance Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan Reliance Cash Flow Plan Reliance Super Market Return Plan Reliance Endowment Plan Reliance Special Endowment Plan Reliance Whole Life Plan Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Connect 2 Life Plan Reliance Imaan Investment Plan

Retirement Plans

Total Investment Plan II - Pension

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan

Group Plans

Employers Liability Solutions Employee Protection Solutions Employee Voluntary Benefits

History

Yr 2001-2002 ( From 1st Jan 2001 to Dec 2002)

Insurance Industry in this year so far has 5new entrants namely

Life Insurers

SNo

RegistrationNumber

Date of Reg

Name of the Company

1 121 03012002

Reliance Life Insurance Company Limite d

Reliance Capital Limited announced the launch of its life insurance business on February 1 2006 This was after obtaining the required regulatory approvals from

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

the Registrar Of Companies and the Insurance Regulatory and Development Authority It was in August 2005 that the ball was set rolling when Reliance Capital Limited the financial arm of Reliance ndash Anil Dhirubhai Ambani Group (ADAG) ndash announced the requisition of 100 shareholding in AMP Sanmar Life Insurance Company Limited and the formal transfer of shares took place in October 2005 The company will issue all policy contracts under the Reliance Life Insurance Company limited name All the existing policy contracts also stand transferred to the Reliance Life Insurance entity with all the original contractual terms and commitments intact

Journey so far

Most organizations focus their energies on growth during early stages of the business-building exercise Over a period of time when the business reaches a critical mass the tiny leakages start looking fatal The overall extent of such inefficiencies and lack of control results in major erosion in the companys capital asset value as well as a leap in operational expenses If this phase coincides with an economic slump the companys leadership comes under the scanner Therefore right from the beginning we at Reliance Life Insurance built a mechanism to ensure an in-built IT governance track which remains invisible irrespective of the business dynamic nature

1048766 2005August Anil Dhirubhai Ambani Group (ADAG) announces theacquisition of 100 percent shareholding in AMP Sanmar Life InsuranceCo Ltd

1048766 2006January 17 Mr Nandgopal participates in a one-day conference on lsquoOptimising growth opportunities through Distribution Matrix lsquoEmerging Bancassurancersquo organized by the Asia Insurance Post at the Taj President MumbaiFebruary 1 Rliance Life Insurance officially launched

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

February 16 17 18 Strategy meet at the Reliance Management Institute Amongst those who participate are the CEO COO Functional Heads Regional Managers and Regional Sales ManagersFebruary 26 A Puja held at the Churchgate office situated in Express Building 4th Floor 14 lsquoErsquo Road MumbaiMarch 1 Churchgate office inaugurated by Mr AmitabhJhunjhunwala Mr Amitabh Chaturvedi and Mr NandgopalMarch 6 Shifting to the new premises at Churchgate commencesMarch 7 The new office at Chennai at the Trapezium First Floor 39 Nelson Manickam Road inaugurated by their CEO Mr Nandgopal Mr KV Srinivasan and Mr Sureshbabu also graced the occasion

Mission

The mission of Reliance Life Insurance Company Limited is to be the best in every sphere- business results customer care and employee focus The aim of the company is to Think Bigger and Think Better

Vision Mission amp Goal And Achievements

Vision

Empowering everyone live their dreams

Mission

Create unmatched value for everyone through dependable effective transparent and profitable life insurance and pension plans

Our Goal

Reliance Life Insurance would strive hard to achieve the 3 goals mentioned below

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Emerge as transnational Life Insurer of global scale and standard Create best value for Customers Shareholders and all Stake holders Achieve impeccable reputation and credentials through best business

practices

Achievements

3rd largest private player in a span of just 4 years moved from 11th position to 3rd

Amongst the fastest growing Companies for 4 years in a row

Continuous increase in market share over 4 years from 19 in 2005-06 to 1026 in 2009 -10

RLIC has achieved a growth rate of 21 while the private industry has grown at 13

Fastest to reach the 5 million policy mark

Largest private insurer in terms of policy count in 2009-10

1145 branches 195000 Advisors and over 16000 employees

RLIC continues to be amongst the foremost Life Insurance companies in India to be certified ISO 90012000 for all the processes

Awarded the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Certificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

The Company has also won the DL Shah Quality Council of India Commendation Award in the services category in feb 2008 for its work on promoting self help channels for service

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Future Plans

Forty-four new branches to be opened across the country in the coming months and a pan India presence with 162 branches in the coming year

1048766 A state-of-the-art customer care centre will provide continuous responsive services to the caller and promptly address queries collate feedback and suggestions from the caller who may be both prospective and existing clientele and from channel partners in Chennai and Mumbai

1048766 It will be launching additional products aimed at providingunparalleled service to its valued clientele

Head ndash Office

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998 Gautam is a qualified Chartered Accountant

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited Regd Office H Block 1st Floor Dhirubhai Ambani Knowledge City Navi MumbaiMaharashtra-400710India Reliance Life Insurance Company Limited is licensed life insurance company registered with the Insurance Regulatory and Development Authority (Registration No 121) in accordance with the provisions of the Insurance Act 1938

Branches

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

Given few Branches with Exact Location of Lucknow amp Kanpur in Uttar_Pradesh-

Given below are the branches located in Lucknow

Location

Branch Type Address Phone No

Vikar Nagar

Branch

Office

FF PLOT NO 12 SECTOR 9VIKAR NAGAR KK PALACE ABOVE BANK OF MAHARSHTRA LUCKNOW Uttar Pradesh- 226006

0522321388305223213881

Sector Branc 2ND FLOOR ANURAG 0522302027405223213

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1 LDA Colony

h Office

PLAZA CP 51SECTOR -1 LDA COLONY AASHIYANA LUCKNOW Uttar Pradesh- 226012

884

LucknowBranc

h Office

Reliance House 118 TCV Behind Wave Multiplex Vibhuti Khand Gomti Nagar Lucknow-226010

05223020300

LucknowArea

Office

Rohit Building 1st Floor No1 Opp to Sahara ComplexShahnajaf Road HajaratganjLucknowUttar Pradesh-226001

0522302025505223020240

Given below are the branches located in Kanpur

LocationBranch Type

Address Phone No

Pandu Nagar

Branch Office

Asthana Towers 117H1283 Pandu Nagar Kanpur Uttar

0512-3918861

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Pradesh - 208005

Civil linesBranch Office

14-113 Kn Chambers Civil Lines Kanpur- 208001

0512-39180953918117

Lal Bunglow

Branch Office

GF GROUND FLOOR5 PARADEVANPUR LAL BUNGLOW KANPUR Uttar Pradesh-208007

0512-3200889

Shastri Nagar

Branch Office

GF NILGIRI COMPLEX 12230SHASTRI NAGAR KANPUR Uttar Pradesh-208005

0512-3299981

KanpurBranch Office

OFFICE NO 3 GROUND FLR KAN CHAMBERS CIV IL LINES KANPUR KNPR UP 208002 INDIA WIRELINE KANPUR

5123918860 - 61

Values

Reliance Life Insurance Company Limited has some core values which are listed as follows

1) Result Oriented2) Performance Driven3) Customer Focused4) Learning and Development Oriented5) Employee Centric6) Informal and Fun

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Management

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998

Gautam is a qualified Chartered Accountant

Satya Pal Talwar Independent Director

Satya Pal is an Independent Director of Reliance Life Insurance Company Limited He holds an experience of more than 35 years in operations and policy formulation

Through his distinguished service in the financial industry Satya Pal has served as the lsquoChairman and Managing Directorrsquo of renowned organisations such as Bank of Baroda Union Bank of India and Oriental Bank of Commerce His in-depth knowledge of the sector has seen him rise quickly into pivotal positions at advisory and board levels in Indian and as well Global organisations such as SEBI

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 14: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

money on the happening of a particular event which may be certain or uncertainrdquo Theother party called insured pays in exchange a fixed sum known as premium Insurance is desired to safeguard oneself and onersquos family against possible losses on account of risks and perils It provides financial compensation for the losses suffered due to the happening of any unforeseen events

The meaning of insurance is important to understand for anybody that is considering buying an insurance policy or simply understanding the basics of finance Insurance is a hedging instrument used as a precautionary measure against future contingent losses This instrument is used for managing the possible risks of the future

Insurance is bought in order to hedge the possible risks of the future which may or may not take place This is a mode of financially insuring that if such a incident happens then the loss does not affect the present well-being of the person or the property insured Thus through insurance a person buys security and protection

A simple example will make the meaning of insurance easy to understand A biker is always subjected to the risk of head injury But it is not certain that the accident causing him the head injury would definitely occur Still people riding bikes cover their heads with helmets This helmet in such cases acts as insurance by protecting himher from any possible danger The price paid was the possible inconvenience or act of wearing the helmet this ie equivalent to the insurance premiums paid

Though loss of life or injuries incurred cannot be measured in financial terms insurance attempts to quantify such losses financially Insurance can be defined as the process of reimbursing or protecting a person from contingent risk of losses through financial means in return for relatively small regular payments to the insuring body or insurance company

Insurance can range from life to medical to general (residentialcommercial property natural incidents burglary etc)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Life_Insurance It insures the life of the person buying the Life Insurance Certificate Once a Life Insurance is sold by a company then the company remains legally entitled to make payment to the beneficiary after the death of the policy holder

Medical Insurance This is also known as mediclaim Here the policy holder is entitled to receive the amount spent for his health purposes from the insurance company

General Insurance This insurance type involves insuring the risks associated with the general life such as automobiles business related natural incidents commercial and residential properties etc

Importance of Insurance

One of my good friend had a small argument with me that she would not invest in Term Plan of Insurance because she will not get any ldquoreturnsrdquo out of it I believe investing in a term plan looked a very unprofitable thing to her as she never gets back the money she paid as ldquopremiumsrdquo if she survives

Endowment plans looked nice to her because they provide money if you are dead and even if you survive You get back money as the prize for not dying

With respect to Term insurance she understood the fact that her family will get the money from insurance company in case of her death but she was concentrating on the fact that she would not get back anything if she survives What is the return in that case Nothing and looked like some one is fooling

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

you with a product called ldquoTerm Insurancerdquo where you are ldquoinvestingrdquo premiums to get nothing at the end

Let me now tell why this happens and some give you some insight on this matter

I have already talked earlier in my last post ldquoLife Insurance and how to go about itrdquo about Term Insurance Let me now take more deep dive into it and talk about the reasoning part

I will first talk about fundamentals of Insurance and then talk about Endowment Policies and why are they popular and what people donrsquot realise about them and how Term insurance is the right thing for most of the people

Insurance constitutes one of the major segments of the financial market Insurance services play predominant role in the process of financial intermediary Today insurance industry is one of the most growing sectors in India There is lot of potential in the Indian Insurance IndustryThere are many issues which require study The scope of the study of insurance industry of India would be very great as there are ongoing developments in the industry after the opening of the sector The major issue right now is the hike in FDI (Foreign Direct Investment) limit from 26 to 49 in the insurance sector Government may in near future allow 49 FDI in Insurance This would lead to more capital inflowby foreign partnersAnother major issue is the effects on LIC after the entry of private players in the market Though market share of LIC has been affected it has improved in terms of efficiency There are number of other hot topics like penetration of Health Insurance Rural marketing of insurance new distribution channels new product ranges insurance brokersrsquo regulation incentive scheme of developmentofficers of LIC etc So it offers lot of scope for studying the insurance industry Right now the insurance industry has great opportunities in a country like India or China which huge population Also the penetration of insurance in

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

India is very low in both life and non-life segment so there is lot potential to be tapped Before starting the discussion on insurance industry and related issues we have to start with the basics of insurance So first we understand what is insurance How the word lsquoinsurancersquo is different from the word lsquoassurancersquo etc What happens in a average familyThere is someone who earns and his family comprises of wife kids parents if not all there is a subset of these family members The head of the family earns and his family lives happily All the expenses are met from the earnings of this main member most of the time the husband Now consider this person dies in an accident or for that matter because of any event What happens What happens to his family members other than the psychological trauma If they donrsquot have money to take care for them selves either some one from family have to take up the job and start working which may not be possible for them or They have to decrease their standard of life to maintain the expenses They are now totally unsecured from futurersquos point of view In short they are totally messed up which should not have happened I gave this detailed explanation for the circumstances because i wanted you to understand how bad can happen and proper measures must be taken care for this

Difference between Insurance and Assurance

Assurance is older in history and it was used to describe all types of insurances From 1826 the term assurance came to be used only for the risks covered by life insurance and the term insurance was exclusively used to denote the risks covered by marine fire etc The word assurance indicated certainty In life insurance there is an Assurance from the insurance company to make payment under the policy either on the maturity or at earlier death On the other hand the word Insurance was used to denote indemnity type of insurances where the Insurance company was liable to pay only in case of the loss damage theproperty The Insured event was bound to happen sooner or later under assurance but the event insured against may or may not happen under insurance

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

The principle of ldquoindemnityrdquo applies to ldquoinsurance contractsrdquo(non-life) only The scope of the word insurance is wider

Principles of Insurance

FUNDAMENTAL PRINCIPLES OF INSURANCE

Some useful terms in Insurance

INDEMNITY

A contract of insurance contained in a fire marine burglary or any other policy (excepting life assurance and personal accident and sickness insurance) is a contract of indemnity This means that the insured in case of loss against which the policy has been issued shall be paid the actual amount of loss not exceeding the amount of the policy ie he shall be fully indemnified The object of every contract of insurance is to place the insured in the same financial position as nearly as possible after the loss as if he loss had not taken place at all It would be against public policy to allow an insured to make a profit out of his loss or damage

UTMOST GOOD FAITH

Since insurance shifts risk from one party to another it is essential that there must be utmost good faith and mutual confidence between the insured and the insurer In a contract of insurance the insured knows more about the subject matter of the contract than the insurer Consequently he is duty bound to disclose accurately all material facts and nothing should be withheld or concealed Any fact is material which goes to the root of the contract of insurance and has a bearing on the risk involved It is only when the insurer knows the whole truth that he is in a position to judge (a) whether he should accept the risk and (b) what premium he should charge

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

If that were so the insured might be tempted to bring about the event insured against in order to get money

middot Insurable Interest - A contract of insurance effected without insurable interest is void It means that the insured must have an actual pecuniary interest and not a mere anxiety or sentimental interest in the subject matter of the insurance The insured must be so situated with regard to the thing insured that he would have benefit by its existence and loss from its destruction The owner of a ship run a risk of losing his ship the charterer of the ship runs a risk of losing his freight and the owner of the cargo incurs the risk of losing his goods and profit So all these persons have something at stake and all of them have insurable interest It is the existence of insurable interest in a contract of insurance which distinguishes it from a mere watering agreement

middot Causa Proxima - The rule of causa proxima means that the cause of the loss must be proximate or immediate and not remote If the proximate cause of the loss is a peril insured against the insured can recover When a loss has been brought about by two or more causes the question arises as to which is the causa proxima although the result could not have happened without the remote cause But if the loss is brought about by any cause attributable to the misconduct of the insured the insurer is not liable

middot Risk - In a contract of insurance the insurer undertakes to protect the insured from a specified loss and the insurer receive a premium for running the risk of such loss Thus risk must attach to a policy

middot Mitigation of Loss - In the event of some mishap to the insured property the insured must take all necessary steps to mitigate or minimize the loss just as any prudent person would do in those circumstances If he does not do so the insurer can avoid the payment of loss attributable to his negligence But it must be remembered that though the insured is bound to do his best for his insurer he is not bound to do so at the risk of his life

middot Subrogation - The doctrine of subrogation is a corollary to the principle of indemnity and applies only to fire and marine insurance According to it when an insured has received full indemnity in respect of his loss all rights and remedies

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

which he has against third person will pass on to the insurer and will be exercised for his benefit until he (the insurer) recoups the amount he has paid under the policy It must be clarified here that the insurers right of subrogation arises only when he has paid for the loss for which he is liable under the policy and this right extend only to the rights and remedies available to the insured in respect of the thing to which the contract of insurance relates

middot Contribution - Where there are two or more insurance on one risk the principle of contribution comes into play The aim of contribution is to distribute the actual amount of loss among the different insurers who are liable for the same risk under different policies in respect of the same subject matter Any one insurer may pay to the insured the full amount of the loss covered by the policy and then become entitled to contribution from his co-insurers in proportion to the amount which each has undertaken to pay in case of loss of the same subject-matter

In other words the right of contribution arises when (I) there are different policies which relate to the same subject-matter (ii) the policies cover the same peril which caused the loss and (iii) all the policies are in force at the time of the loss and (iv) one of the insurers has paid to the insured more than his share of the loss

History of Insurance

The concept of insurance is believed to have emerged almost 4500 years ago in the ancient land of Babylonia where traders used to bear risk of the carvan by giving loans which were later repaid with interest when the goods arrived safelyThe concept of insurance as we know today took shape in 1688 at a place called Lloydrsquos Coffee House in London where risk bearers used to meet to transact business This coffee house became so popular that Lloydrsquos becamethe one of the first modern insurance companies by the end of the eighteenth century Marine insurance companies came into existence by the end of the eighteenth century These companies were empowered to write fire and life insurance as well as marine The Great Fire of London in 1966 caused huge

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

loss of property and life With a view to providing fire insurance facilities Dr Nicholas Barbon set up in 1967 the first fire insurance company known as the Fire officeThe early history of insurance in India can be traced back to the Vedas The Sanskrit term lsquoYogakshemarsquo (meaning well being) the name of Life Insurance Corporation of Indiarsquos corporate headquarters is found in the Rig Veda The Aryans practiced some form of lsquocommunity insurancersquo around 1000 BCLife insurance in its modern form came to India from England in 1818 The Oriental Life Insurance Company was the first insurance company to be set up in India to help the widows of European community The insurance companies which came into existence between 1818 and 1869 treated Indian lives as subnormal and charged an extra premium of 15 to 20 percent The first Indian insurance company the Bombay Mutual Life Assurance Society came into existence in 1870 to cover Indian lives at normal ratesThe Insurance Act 1938 the first comprehensive legislation governing both life and non-life branches of insurance were enacted to provide strict state control over insurance business This amended insurance Act looked into investments expenditure and management of these companies By the mid- 1950s there were 154 Indian insurers 16 foreign insurers and75 provident societies carrying on life insurance business in India Insurance business flourished and so did scams irregularities and dubious investment practices by scores of companies As a result the government decided tonationalize the life assurance business in India The Life Insurance Corporation of India (LIC) was set up in 1956 The nationalization of life insurance was followed by general insurance in 1972

Time line in Insurance history

1818 British introduced the life insurance to India with the establishment of the Oriental Life Insurance Company in Calcutta

1850 Non life insurance started with Triton Insurance

Company

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1870 Bombay Mutual Life Assurance Society is the first India owned life insurer

1912 The Indian Life Assurance Company Act enacted to regulate the life insurance business

1938 The Insurance Act was enacted 1956 Nationalization took place Government took over 245 Indian and

foreign insurers and provident societies 1972 Non-life business nationalized General Insurance Corporation (GIC)

came into being 1993 Malhotra committee was constituted under the chairmanship of

former RBI chief R N Malhotra todraw a blue print for insurance sector reforms

1994 Malhotra committee recommended reentry of private players 1997 IRDA (Insurance Regulatory and Development Authority) was set up

as a regulator of the insurance market in India 2000 IRDA started giving license to private insurers ICICI Prudential HDFC

were first private players to sell insurance Policies 2001 Royal Sundaram was the first non-life private player to sell an

insurance policy 2002 Bank allowed to sell insurance plans as TPAs enter the scene insurers

start setting non-life claims in the cashless mode

Meaning of Life InsuranceIt insures the life of the person buying the Life Insurance Certificate Once a Life Insurance is sold by a company then the company remains legally entitled to make payment to the beneficiary after the death of the policy holder

There are three parties in a life insurance transaction the insurer the insured and the owner of the policy (policyholder) although the owner and 16 the insured are often the same person Another important person involved in a life insurance policy is the beneficiary The beneficiary is the person

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

or persons who will receive the policy proceeds upon the death of the insuredLife insurance may be divided into two basic classes ndash term and permanent

bull Term life insurance provides for life insurance coverage for aspecified term of years for a specified premium The policy does not accumulate cash value

bull Permanent life insurance is life insurance that remains in force until the policy matures unless the owner fails to pay the premium when due

bull Whole life insurance provides for a level premium and a cash value table included in the policy guaranteed by the company The primary advantages of whole life are guaranteed death benefits guaranteed cash values fixed and known annual premiums and mortality and expense charges will not reduce the cash value shown in the policy

bull Universal life insurance (UL) is a relatively new insurance product intended to provide permanent insurance coverage with greater flexibility in premium payment and the potential for a higher internal rate of return A universal life policy includes a cash account Premiums increase the cash account If you want insurance protection only and not a savings and investment product buy a term life insurance policy

If you want to buy a whole life universal life or other cash value policyplan to hold it for at least 15 years Canceling these policies after only a few years can more than double your

life insurance costs Check the National Association of Insurance Commissioners website (wwwnaicorgcis) or your local library for information on the financial soundness of insurance companies

History of Life Insurance

Risk protection has been a primary goal of humans and institutions throughout history Protecting against risk is what insurance is all about Over 5000 years ago in China insurance was seen as a preventative measure against piracy on the sea

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Piracy in fact was so prevalent that as a way of spreading the risk a number of ships would carry a portion of another ships cargo so that if one ship was captured the entire shipmentwould not be lostIn another part of the world nearly 4500 years ago in the ancient land of Babylonia traders used to bear risk of the caravan trade by giving loans that had to be later repaid with interest when the goods arrived safely In 2100BC the Code of Hammurabi granted legal status to the practice It formalized concepts of ldquobottomryrdquo referring to vessel bottoms and ldquorespondentiardquo referring to cargo These provided the underpinning for marine insurance contracts Such contracts contained three elements a loan on the vessel cargo or freight an interest rate and a surcharge to cover thepossibility of loss In effect ship owners were the insured and lenders were the under writers Life insurance came about a later in ancient Rome where burial clubs were formed to cover the funeral expenses of its members as well as help survivors monetarily With Romes fall around 450 AD most of theconcepts of insurance were abandoned but aspects of it did continue through the Middle Ages particularly with merchant and artisan guilds These provided forms of member insurance covering risks like fire flood theft disability death and even imprisonment During the feudal period early forms of insurance ebbed with the declineo f travel and long-distance trade But during the 14th to 16th centuries transportation commerce and insurance would again reemerge Insurance in India can be traced back to the Vedas For instance Yogakshema the name of Life Insurance Corporation of Indias corporate headquarters is derived from the Rig Veda The term suggests that a form of community insurance was prevalent around 1000 BC and practiced by the AryansAnd similar to ancient Rome burial societies were formed in the Buddhist period to help families build houses and to protect widows and children1048766 Modern InsuranceIllegal almost everywhere else in Europe life insurance in England was vigorously promoted in the three decades following the Glorious Revolution of 1688 The type of insurance we see today owes its roots to 17th centuryEngland Lloyds of London or as they were known then Lloyds Coffee House was the location where merchants ship owners and underwriters met to discuss and transact business deals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

While serving as a means of risk-avoidance life insurance also appealed strongly to the gambling instincts of Englands burgeoning middle class Gambling was so rampant in fact that when newspapers published names of prominent people who were seriously ill bets were placed at Lloydrsquos ontheir anticipated dates of death Reacting against such practices 79 merchant underwriters broke away in 1769 and two years later formed a ldquoNew Lloydrsquos Coffee Houserdquo that became known as the ldquoreal Lloydrsquosrdquo Making wagers onpeoples deaths ceased in 1774 when parliament forbade the practice1048766 Insurance moves to AmericaThe US insurance industry was built on the British model The year 1735 saw the birth of the first insurance company in the American colonies in Charleston SC The Presbyterian Synod of Philadelphia in 1759 sponsored the first life insurance corporation in America for the benefit of ministers and their dependents And the first life insurance policy for the generalpublic in the United States was issued in Philadelphia on May 22 1761 But it wasnt until 80 years later (after 1840) that life insurance really took off in a big way The key to its success was reducing the opposition from religious groupsIn 1835 the infamous New York fire drew peoples attention to the need to provide for sudden and large losses Two years later Massachusetts became the first state to require companies by law to maintain such reserves The great Chicago fire of 1871 further emphasized how fires can cause hugelosses in densely populated modern cities The practice of reinsurance wherein the risks are spread among several companies was devised specifically for such situationsWith the creation of the automobile public liability insurance which first made its appearance in the 1880s gained importance and acceptance More advancement was made to insurance during the process of industrialization In 1897 the British government passed the Workmens Compensation Act which made it mandatory for a company to insure itsemployees against industrial accidents During the 19th century many societies were founded to insure the life andhealth of their members while fraternal orders provided low-cost membersonly insurance Even today such fraternal orders continue to provide insurance coverage to members as do most labor organizations Many employers sponsor group insurance policies for their employees providing

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

not just life insurance but sickness and accident benefits and old-age pensions Employees contribute a certain percentage of the premium for these policies1048766 Final ThoughtsEven though the American insurance industry was greatly influenced by Britain the US market developed somewhat differently from that of the United Kingdom Contributing to that was Americas size land diversity and the overwhelming desire to be independent As America moved from acolonial outpost to an independent force from a farming country to an industrial nation the insurance business developed from a small number of companies to a large industry Insurance became more sophisticated offering new types of coverage and diversified services for an increasingly complex country

Key features of Life Insurance

1) Nomination -When one makes a nomination as the policyholder you continue to be the owner of the policy and the nominee does not have any right under the policy so long as you are alive The nominee has only the right to receive the policy monies in case of your death within the term of the policy

2) Assignment -If your intention is that your policy monies should go only to a particular person you need to assign the policy in favor of that person3) Death Benefit -The primary feature of a life insurance policy is the death benefit it providesPermanent policies provide a death benefit that is guaranteed for the life of the insured provided the premiums have been paid and the policy has notbeen surrendered4) Cash Value -The cash value of a permanent life insurance policy is accumulated throughout the life of the policy It equals the amount a policy owner would receive after any applicable surrender charges if the policy were surrendered before the insureds death5) Dividends -Many life insurance companies issue life insurance policies that entitle the policy owner to share in the companys divisible surplus6) Paid-Up Additions -Dividends paid to a policy owner of a participating policy can be used in numerous ways one of which is toward the purchase of additional coverage

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

called paid-up additions7) Policy Loans -Some life insurance policies allow a policy owner to apply for a loan against the value of their policy Either a fixed or variable rate of interest is chargedThis feature allows the policy owner an easily accessible loan in times of need or opportunity8) Conversion from Term to Permanent -When in need of temporary protection individuals often purchase term life insurance If one owns a term policy sometimes a provision is available that will allow her to convert her policy to a permanent one without providing additional proof of insurability9) Disability Waiver of Premium-Waiver of Premium is an option or benefit that can be attached to a life insurance policy at an additional cost It guarantees that coverage will stay inforce and continue to grow

Benefits of Life Insurance 1) Risk cover -Life Insurance contracts allow an individual to have a risk cover against any unfortunate event of the future2) Tax Deduction -Under section 80C of the Income Tax Act of 1961 one can get tax deductionon premiums up to one lakh rupees Life Insurance policies thus decrease the total taxable income of an individual3) Loans -An individual can easily access loans from different financial institutions by pledging his insurance policies4) Retirement Planning -What had provided protection against the financial consequences of premature death may now be used to help them enjoy their retirement years Moreover the cash value can be used as an additional income in the old age5) Educational Needs -Similar to retirement planning the cash values that flow from ones life insurance schemes can be utilized for educational needs of the insurer or his children

Role of Life Insurance in the growth of economy The Life Insurance Industry has an enviable track record among public sector units It has a Consistent profit and dividend paying record

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

accompanied by a steady growth in its financial resources Through investments in the Government sector and socially- oriented sectors the Industry has contributed immensely to the nations development The industry is recognized as one of the largest financial Institutions in the country The ventures initiated by the industry in the areas of Mutual Fund Housing Finance has done exceedingly well in recent years To protect the countrys foreign exchange reserves the reinsurance arrangement are so Organized that maximum retention is made possible within the country while at the same time protecting interests of the policy holders

Insurance Concept And History

The insurance plan was developed for modern day laws and as a means of providing individuals and businesses with protection against risks Prior to insurance being offered as a service and product when people ran into problems the community would come together to make repairs For instance before insurance was formally offered if a neighborrsquos home were to burn down other neighbors family members and friends would gather all the necessary materials and tools and together rebuild the home However as population grew this small community in most parts of the world changesInterestingly the insurance plan that we know of today was actually based on ancient traditions of the Babylonian and Chinese traders Historians tell us that during the second and third millennia BC merchants in China would have to travel over horrific rapids of the rivers as a means of distributing the things they made To accomplish this the wares were moved using several vessels because it was common for one to capsize

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Introduction of the Company

RELIANCE Life Insurance Limited

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

After many years of debate the government has decided to increase the foreign direct investment (FDI) limit in insurance firms from 26 percent to 49 percent The government will now introduce a bill in Parliament to effect this change The government however conceded that the bill might not be passed by the current Parliament for want of_time

Dhirubhai embarked on his first business venture he had a seed capital of barely US$ 300 (around Rs 14000) Over the next three and a half decades he converted this fledgling enterprise into a Rs 60000 crore colossusmdashan achievement which earned Reliance a place on the global Fortune 500 list the first ever Indian private company to do so Dhirubhai is widely regarded as the father of Indiarsquos capital markets In 1977 when Reliance Textile Industries Limited first went public the Indian stock market was a place patronised by a small club of elite investors which dabbled in a handful of stocks Dhirubhai managed to convince a large number of first-time retail investors to participate in the unfolding Reliance story and put their hard-earned money in the Reliance Textile IPO promising them in exchange for their trust substantial return on their investments It was to be the start of one of great stories of mutual respect and reciprocal gain in the Indian markets

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Under Dhirubhairsquos extraordinary vision and leadership Reliance scripted one of the greatest growth stories in corporate history anywhere in the world and went on to become Indiarsquos largest private sector enterprise Through out this amazing journey Dhirubhai always kept the interests of the ordinary shareholder uppermost in mind in the process making millionaires out of many of the initial investors in the Reliance stock and creating one of the worldrsquos largest shareholder families

About Reliance Life Insurance

Reliance Life Insurance offers you products that fulfill your savings and protection needs Our aim is to emerge as a transnational Life Insurer of global scale and standard

Reliance Life Insurance is an associate company of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indiarsquos leading private sector financial services companies and ranks among the top 3 private sector financial services and banking companies in terms of net worth Reliance Capital has interests in asset management and mutual funds stock broking life and general insurance proprietary investments private equity and other activities in financial services

Reliance - Anil Dhirubhai Ambani Group also has presence in Communications Energy Natural Resources Media Entertainment Healthcare and Infrastructure

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited

INSIDERS ON BOARD OF DIRECTORS

Name (Connections)

Relationships Title Age

R Nandagopal 12 RelationshipsChief Executive Officer and Director

50

Malay Ghosh 12 Relationships President and Director --

Saumen Ghosh 12 RelationshipsNon Executive Director and Group President of Reliance Capital Limited

--

S Krishnan 12 Relationships

Chief Risk Officer and Director

--

R Rangarajan 12 Relationships

Chief Investment Officer and Director

--

C Mohan 12 Relationships

Chief Technology Officer and Director

--

Saroj Panigrahi 12 Relationships

Head of Legal amp Compliance Company Secretary and Director

--

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Title Age

Maneesha Thakur

12 RelationshipsChief Human Resources Officer and Director

--

Other Board Members on Board of Directors

Name (Connections)

Relationships Primary Company Age

Gautam Doshi

61 Relationships

Reliance - Anil Dhirubhai Ambani Group

57

Rajesh Bahl 12 Relationships

University of Delhi --

Pournima Gupte

12 Relationships

Reliance Life Insurance Company Limited

--

S Talwar BA LLB CAIIB

77 Relationships

Housing Development and Infrastructure Limited

70

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Primary Company Age

Rajendra Chitale

63 Relationships

Ishaan Real Estate Plc

Company Profile

Reliance Life Insurance Company Limited provides life insurance products to individuals and corporates in India It offers solutions for individuals such as protection term credit guardian endowment wealth creation with health coverage cash flow savings and investment unit linked investment and insurance automatic investment market return retirement and child plans The company also provides solutions for groups which include employersrsquo liability group superannuation group gratuity group leave encashment employee protection group credit shield group term assurance and employee voluntary benefit plans It offers its products through agents The company was incorporated in 2001 and is based in Mumbai India As of October 22 2005 Reliance Life Insurance Company Limited operates as a subsidiary of Reliance Capital Ltd

Key Executives Mr R Nandagopal

Chief Executive Officer and Director

Age 50

Mr Malay Ghosh

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

President and Director

Mr Sunil Agrawal

Chief Financial Officer

Mr Saumen Ghosh

Non Executive Director and Group President of Reliance Capital Limited

Mr S V Sunder Krishnan Chief Risk Officer and Director

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indias leading private sector financial services companies which ranks among the top 3 private sector financial services and banking companies Reliance Life Insurance is not only one of Indias fastest growing life insurance companies but also counts among the top 4 private sector insurers In just 2 years the Company has crossed the markof_17Million_policies

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP) Given below is the list of the policies provided by Reliance Life Insurance Company

Protection Plans

Reliance Term Plan Reliance Simple Term Plan Reliance Special Term Plan Reliance Credit Guardian Plan Reliance Special Credit Guardian Plan Reliance Endowment Plan

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Special Endowment Plan Reliance Connect 2 Life Reliance Whole Life Plan Reliance Wealth + Health Plan Reliance Cash Flow Plan

Child Plans

Reliance Super Invest Assure Plan Reliance Child Plan Reliance Secure Child Plan Reliance Wealth + Health Plan

Savings amp Investment Plans

Reliance Savings Linked Insurance Plan Reliance Super Invest Assure Plus Plan Reliance Super Invest Assure Plan Total Investment Plan I - Insurance Reliance TIPS -Series I- Insurance Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan Reliance Cash Flow Plan Reliance Super Market Return Plan Reliance Endowment Plan Reliance Special Endowment Plan Reliance Whole Life Plan Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Connect 2 Life Plan Reliance Imaan Investment Plan

Retirement Plans

Total Investment Plan II - Pension

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan

Group Plans

Employers Liability Solutions Employee Protection Solutions Employee Voluntary Benefits

History

Yr 2001-2002 ( From 1st Jan 2001 to Dec 2002)

Insurance Industry in this year so far has 5new entrants namely

Life Insurers

SNo

RegistrationNumber

Date of Reg

Name of the Company

1 121 03012002

Reliance Life Insurance Company Limite d

Reliance Capital Limited announced the launch of its life insurance business on February 1 2006 This was after obtaining the required regulatory approvals from

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

the Registrar Of Companies and the Insurance Regulatory and Development Authority It was in August 2005 that the ball was set rolling when Reliance Capital Limited the financial arm of Reliance ndash Anil Dhirubhai Ambani Group (ADAG) ndash announced the requisition of 100 shareholding in AMP Sanmar Life Insurance Company Limited and the formal transfer of shares took place in October 2005 The company will issue all policy contracts under the Reliance Life Insurance Company limited name All the existing policy contracts also stand transferred to the Reliance Life Insurance entity with all the original contractual terms and commitments intact

Journey so far

Most organizations focus their energies on growth during early stages of the business-building exercise Over a period of time when the business reaches a critical mass the tiny leakages start looking fatal The overall extent of such inefficiencies and lack of control results in major erosion in the companys capital asset value as well as a leap in operational expenses If this phase coincides with an economic slump the companys leadership comes under the scanner Therefore right from the beginning we at Reliance Life Insurance built a mechanism to ensure an in-built IT governance track which remains invisible irrespective of the business dynamic nature

1048766 2005August Anil Dhirubhai Ambani Group (ADAG) announces theacquisition of 100 percent shareholding in AMP Sanmar Life InsuranceCo Ltd

1048766 2006January 17 Mr Nandgopal participates in a one-day conference on lsquoOptimising growth opportunities through Distribution Matrix lsquoEmerging Bancassurancersquo organized by the Asia Insurance Post at the Taj President MumbaiFebruary 1 Rliance Life Insurance officially launched

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

February 16 17 18 Strategy meet at the Reliance Management Institute Amongst those who participate are the CEO COO Functional Heads Regional Managers and Regional Sales ManagersFebruary 26 A Puja held at the Churchgate office situated in Express Building 4th Floor 14 lsquoErsquo Road MumbaiMarch 1 Churchgate office inaugurated by Mr AmitabhJhunjhunwala Mr Amitabh Chaturvedi and Mr NandgopalMarch 6 Shifting to the new premises at Churchgate commencesMarch 7 The new office at Chennai at the Trapezium First Floor 39 Nelson Manickam Road inaugurated by their CEO Mr Nandgopal Mr KV Srinivasan and Mr Sureshbabu also graced the occasion

Mission

The mission of Reliance Life Insurance Company Limited is to be the best in every sphere- business results customer care and employee focus The aim of the company is to Think Bigger and Think Better

Vision Mission amp Goal And Achievements

Vision

Empowering everyone live their dreams

Mission

Create unmatched value for everyone through dependable effective transparent and profitable life insurance and pension plans

Our Goal

Reliance Life Insurance would strive hard to achieve the 3 goals mentioned below

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Emerge as transnational Life Insurer of global scale and standard Create best value for Customers Shareholders and all Stake holders Achieve impeccable reputation and credentials through best business

practices

Achievements

3rd largest private player in a span of just 4 years moved from 11th position to 3rd

Amongst the fastest growing Companies for 4 years in a row

Continuous increase in market share over 4 years from 19 in 2005-06 to 1026 in 2009 -10

RLIC has achieved a growth rate of 21 while the private industry has grown at 13

Fastest to reach the 5 million policy mark

Largest private insurer in terms of policy count in 2009-10

1145 branches 195000 Advisors and over 16000 employees

RLIC continues to be amongst the foremost Life Insurance companies in India to be certified ISO 90012000 for all the processes

Awarded the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Certificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

The Company has also won the DL Shah Quality Council of India Commendation Award in the services category in feb 2008 for its work on promoting self help channels for service

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Future Plans

Forty-four new branches to be opened across the country in the coming months and a pan India presence with 162 branches in the coming year

1048766 A state-of-the-art customer care centre will provide continuous responsive services to the caller and promptly address queries collate feedback and suggestions from the caller who may be both prospective and existing clientele and from channel partners in Chennai and Mumbai

1048766 It will be launching additional products aimed at providingunparalleled service to its valued clientele

Head ndash Office

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998 Gautam is a qualified Chartered Accountant

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited Regd Office H Block 1st Floor Dhirubhai Ambani Knowledge City Navi MumbaiMaharashtra-400710India Reliance Life Insurance Company Limited is licensed life insurance company registered with the Insurance Regulatory and Development Authority (Registration No 121) in accordance with the provisions of the Insurance Act 1938

Branches

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

Given few Branches with Exact Location of Lucknow amp Kanpur in Uttar_Pradesh-

Given below are the branches located in Lucknow

Location

Branch Type Address Phone No

Vikar Nagar

Branch

Office

FF PLOT NO 12 SECTOR 9VIKAR NAGAR KK PALACE ABOVE BANK OF MAHARSHTRA LUCKNOW Uttar Pradesh- 226006

0522321388305223213881

Sector Branc 2ND FLOOR ANURAG 0522302027405223213

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1 LDA Colony

h Office

PLAZA CP 51SECTOR -1 LDA COLONY AASHIYANA LUCKNOW Uttar Pradesh- 226012

884

LucknowBranc

h Office

Reliance House 118 TCV Behind Wave Multiplex Vibhuti Khand Gomti Nagar Lucknow-226010

05223020300

LucknowArea

Office

Rohit Building 1st Floor No1 Opp to Sahara ComplexShahnajaf Road HajaratganjLucknowUttar Pradesh-226001

0522302025505223020240

Given below are the branches located in Kanpur

LocationBranch Type

Address Phone No

Pandu Nagar

Branch Office

Asthana Towers 117H1283 Pandu Nagar Kanpur Uttar

0512-3918861

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Pradesh - 208005

Civil linesBranch Office

14-113 Kn Chambers Civil Lines Kanpur- 208001

0512-39180953918117

Lal Bunglow

Branch Office

GF GROUND FLOOR5 PARADEVANPUR LAL BUNGLOW KANPUR Uttar Pradesh-208007

0512-3200889

Shastri Nagar

Branch Office

GF NILGIRI COMPLEX 12230SHASTRI NAGAR KANPUR Uttar Pradesh-208005

0512-3299981

KanpurBranch Office

OFFICE NO 3 GROUND FLR KAN CHAMBERS CIV IL LINES KANPUR KNPR UP 208002 INDIA WIRELINE KANPUR

5123918860 - 61

Values

Reliance Life Insurance Company Limited has some core values which are listed as follows

1) Result Oriented2) Performance Driven3) Customer Focused4) Learning and Development Oriented5) Employee Centric6) Informal and Fun

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Management

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998

Gautam is a qualified Chartered Accountant

Satya Pal Talwar Independent Director

Satya Pal is an Independent Director of Reliance Life Insurance Company Limited He holds an experience of more than 35 years in operations and policy formulation

Through his distinguished service in the financial industry Satya Pal has served as the lsquoChairman and Managing Directorrsquo of renowned organisations such as Bank of Baroda Union Bank of India and Oriental Bank of Commerce His in-depth knowledge of the sector has seen him rise quickly into pivotal positions at advisory and board levels in Indian and as well Global organisations such as SEBI

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 15: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Life_Insurance It insures the life of the person buying the Life Insurance Certificate Once a Life Insurance is sold by a company then the company remains legally entitled to make payment to the beneficiary after the death of the policy holder

Medical Insurance This is also known as mediclaim Here the policy holder is entitled to receive the amount spent for his health purposes from the insurance company

General Insurance This insurance type involves insuring the risks associated with the general life such as automobiles business related natural incidents commercial and residential properties etc

Importance of Insurance

One of my good friend had a small argument with me that she would not invest in Term Plan of Insurance because she will not get any ldquoreturnsrdquo out of it I believe investing in a term plan looked a very unprofitable thing to her as she never gets back the money she paid as ldquopremiumsrdquo if she survives

Endowment plans looked nice to her because they provide money if you are dead and even if you survive You get back money as the prize for not dying

With respect to Term insurance she understood the fact that her family will get the money from insurance company in case of her death but she was concentrating on the fact that she would not get back anything if she survives What is the return in that case Nothing and looked like some one is fooling

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

you with a product called ldquoTerm Insurancerdquo where you are ldquoinvestingrdquo premiums to get nothing at the end

Let me now tell why this happens and some give you some insight on this matter

I have already talked earlier in my last post ldquoLife Insurance and how to go about itrdquo about Term Insurance Let me now take more deep dive into it and talk about the reasoning part

I will first talk about fundamentals of Insurance and then talk about Endowment Policies and why are they popular and what people donrsquot realise about them and how Term insurance is the right thing for most of the people

Insurance constitutes one of the major segments of the financial market Insurance services play predominant role in the process of financial intermediary Today insurance industry is one of the most growing sectors in India There is lot of potential in the Indian Insurance IndustryThere are many issues which require study The scope of the study of insurance industry of India would be very great as there are ongoing developments in the industry after the opening of the sector The major issue right now is the hike in FDI (Foreign Direct Investment) limit from 26 to 49 in the insurance sector Government may in near future allow 49 FDI in Insurance This would lead to more capital inflowby foreign partnersAnother major issue is the effects on LIC after the entry of private players in the market Though market share of LIC has been affected it has improved in terms of efficiency There are number of other hot topics like penetration of Health Insurance Rural marketing of insurance new distribution channels new product ranges insurance brokersrsquo regulation incentive scheme of developmentofficers of LIC etc So it offers lot of scope for studying the insurance industry Right now the insurance industry has great opportunities in a country like India or China which huge population Also the penetration of insurance in

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

India is very low in both life and non-life segment so there is lot potential to be tapped Before starting the discussion on insurance industry and related issues we have to start with the basics of insurance So first we understand what is insurance How the word lsquoinsurancersquo is different from the word lsquoassurancersquo etc What happens in a average familyThere is someone who earns and his family comprises of wife kids parents if not all there is a subset of these family members The head of the family earns and his family lives happily All the expenses are met from the earnings of this main member most of the time the husband Now consider this person dies in an accident or for that matter because of any event What happens What happens to his family members other than the psychological trauma If they donrsquot have money to take care for them selves either some one from family have to take up the job and start working which may not be possible for them or They have to decrease their standard of life to maintain the expenses They are now totally unsecured from futurersquos point of view In short they are totally messed up which should not have happened I gave this detailed explanation for the circumstances because i wanted you to understand how bad can happen and proper measures must be taken care for this

Difference between Insurance and Assurance

Assurance is older in history and it was used to describe all types of insurances From 1826 the term assurance came to be used only for the risks covered by life insurance and the term insurance was exclusively used to denote the risks covered by marine fire etc The word assurance indicated certainty In life insurance there is an Assurance from the insurance company to make payment under the policy either on the maturity or at earlier death On the other hand the word Insurance was used to denote indemnity type of insurances where the Insurance company was liable to pay only in case of the loss damage theproperty The Insured event was bound to happen sooner or later under assurance but the event insured against may or may not happen under insurance

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

The principle of ldquoindemnityrdquo applies to ldquoinsurance contractsrdquo(non-life) only The scope of the word insurance is wider

Principles of Insurance

FUNDAMENTAL PRINCIPLES OF INSURANCE

Some useful terms in Insurance

INDEMNITY

A contract of insurance contained in a fire marine burglary or any other policy (excepting life assurance and personal accident and sickness insurance) is a contract of indemnity This means that the insured in case of loss against which the policy has been issued shall be paid the actual amount of loss not exceeding the amount of the policy ie he shall be fully indemnified The object of every contract of insurance is to place the insured in the same financial position as nearly as possible after the loss as if he loss had not taken place at all It would be against public policy to allow an insured to make a profit out of his loss or damage

UTMOST GOOD FAITH

Since insurance shifts risk from one party to another it is essential that there must be utmost good faith and mutual confidence between the insured and the insurer In a contract of insurance the insured knows more about the subject matter of the contract than the insurer Consequently he is duty bound to disclose accurately all material facts and nothing should be withheld or concealed Any fact is material which goes to the root of the contract of insurance and has a bearing on the risk involved It is only when the insurer knows the whole truth that he is in a position to judge (a) whether he should accept the risk and (b) what premium he should charge

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

If that were so the insured might be tempted to bring about the event insured against in order to get money

middot Insurable Interest - A contract of insurance effected without insurable interest is void It means that the insured must have an actual pecuniary interest and not a mere anxiety or sentimental interest in the subject matter of the insurance The insured must be so situated with regard to the thing insured that he would have benefit by its existence and loss from its destruction The owner of a ship run a risk of losing his ship the charterer of the ship runs a risk of losing his freight and the owner of the cargo incurs the risk of losing his goods and profit So all these persons have something at stake and all of them have insurable interest It is the existence of insurable interest in a contract of insurance which distinguishes it from a mere watering agreement

middot Causa Proxima - The rule of causa proxima means that the cause of the loss must be proximate or immediate and not remote If the proximate cause of the loss is a peril insured against the insured can recover When a loss has been brought about by two or more causes the question arises as to which is the causa proxima although the result could not have happened without the remote cause But if the loss is brought about by any cause attributable to the misconduct of the insured the insurer is not liable

middot Risk - In a contract of insurance the insurer undertakes to protect the insured from a specified loss and the insurer receive a premium for running the risk of such loss Thus risk must attach to a policy

middot Mitigation of Loss - In the event of some mishap to the insured property the insured must take all necessary steps to mitigate or minimize the loss just as any prudent person would do in those circumstances If he does not do so the insurer can avoid the payment of loss attributable to his negligence But it must be remembered that though the insured is bound to do his best for his insurer he is not bound to do so at the risk of his life

middot Subrogation - The doctrine of subrogation is a corollary to the principle of indemnity and applies only to fire and marine insurance According to it when an insured has received full indemnity in respect of his loss all rights and remedies

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

which he has against third person will pass on to the insurer and will be exercised for his benefit until he (the insurer) recoups the amount he has paid under the policy It must be clarified here that the insurers right of subrogation arises only when he has paid for the loss for which he is liable under the policy and this right extend only to the rights and remedies available to the insured in respect of the thing to which the contract of insurance relates

middot Contribution - Where there are two or more insurance on one risk the principle of contribution comes into play The aim of contribution is to distribute the actual amount of loss among the different insurers who are liable for the same risk under different policies in respect of the same subject matter Any one insurer may pay to the insured the full amount of the loss covered by the policy and then become entitled to contribution from his co-insurers in proportion to the amount which each has undertaken to pay in case of loss of the same subject-matter

In other words the right of contribution arises when (I) there are different policies which relate to the same subject-matter (ii) the policies cover the same peril which caused the loss and (iii) all the policies are in force at the time of the loss and (iv) one of the insurers has paid to the insured more than his share of the loss

History of Insurance

The concept of insurance is believed to have emerged almost 4500 years ago in the ancient land of Babylonia where traders used to bear risk of the carvan by giving loans which were later repaid with interest when the goods arrived safelyThe concept of insurance as we know today took shape in 1688 at a place called Lloydrsquos Coffee House in London where risk bearers used to meet to transact business This coffee house became so popular that Lloydrsquos becamethe one of the first modern insurance companies by the end of the eighteenth century Marine insurance companies came into existence by the end of the eighteenth century These companies were empowered to write fire and life insurance as well as marine The Great Fire of London in 1966 caused huge

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

loss of property and life With a view to providing fire insurance facilities Dr Nicholas Barbon set up in 1967 the first fire insurance company known as the Fire officeThe early history of insurance in India can be traced back to the Vedas The Sanskrit term lsquoYogakshemarsquo (meaning well being) the name of Life Insurance Corporation of Indiarsquos corporate headquarters is found in the Rig Veda The Aryans practiced some form of lsquocommunity insurancersquo around 1000 BCLife insurance in its modern form came to India from England in 1818 The Oriental Life Insurance Company was the first insurance company to be set up in India to help the widows of European community The insurance companies which came into existence between 1818 and 1869 treated Indian lives as subnormal and charged an extra premium of 15 to 20 percent The first Indian insurance company the Bombay Mutual Life Assurance Society came into existence in 1870 to cover Indian lives at normal ratesThe Insurance Act 1938 the first comprehensive legislation governing both life and non-life branches of insurance were enacted to provide strict state control over insurance business This amended insurance Act looked into investments expenditure and management of these companies By the mid- 1950s there were 154 Indian insurers 16 foreign insurers and75 provident societies carrying on life insurance business in India Insurance business flourished and so did scams irregularities and dubious investment practices by scores of companies As a result the government decided tonationalize the life assurance business in India The Life Insurance Corporation of India (LIC) was set up in 1956 The nationalization of life insurance was followed by general insurance in 1972

Time line in Insurance history

1818 British introduced the life insurance to India with the establishment of the Oriental Life Insurance Company in Calcutta

1850 Non life insurance started with Triton Insurance

Company

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1870 Bombay Mutual Life Assurance Society is the first India owned life insurer

1912 The Indian Life Assurance Company Act enacted to regulate the life insurance business

1938 The Insurance Act was enacted 1956 Nationalization took place Government took over 245 Indian and

foreign insurers and provident societies 1972 Non-life business nationalized General Insurance Corporation (GIC)

came into being 1993 Malhotra committee was constituted under the chairmanship of

former RBI chief R N Malhotra todraw a blue print for insurance sector reforms

1994 Malhotra committee recommended reentry of private players 1997 IRDA (Insurance Regulatory and Development Authority) was set up

as a regulator of the insurance market in India 2000 IRDA started giving license to private insurers ICICI Prudential HDFC

were first private players to sell insurance Policies 2001 Royal Sundaram was the first non-life private player to sell an

insurance policy 2002 Bank allowed to sell insurance plans as TPAs enter the scene insurers

start setting non-life claims in the cashless mode

Meaning of Life InsuranceIt insures the life of the person buying the Life Insurance Certificate Once a Life Insurance is sold by a company then the company remains legally entitled to make payment to the beneficiary after the death of the policy holder

There are three parties in a life insurance transaction the insurer the insured and the owner of the policy (policyholder) although the owner and 16 the insured are often the same person Another important person involved in a life insurance policy is the beneficiary The beneficiary is the person

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

or persons who will receive the policy proceeds upon the death of the insuredLife insurance may be divided into two basic classes ndash term and permanent

bull Term life insurance provides for life insurance coverage for aspecified term of years for a specified premium The policy does not accumulate cash value

bull Permanent life insurance is life insurance that remains in force until the policy matures unless the owner fails to pay the premium when due

bull Whole life insurance provides for a level premium and a cash value table included in the policy guaranteed by the company The primary advantages of whole life are guaranteed death benefits guaranteed cash values fixed and known annual premiums and mortality and expense charges will not reduce the cash value shown in the policy

bull Universal life insurance (UL) is a relatively new insurance product intended to provide permanent insurance coverage with greater flexibility in premium payment and the potential for a higher internal rate of return A universal life policy includes a cash account Premiums increase the cash account If you want insurance protection only and not a savings and investment product buy a term life insurance policy

If you want to buy a whole life universal life or other cash value policyplan to hold it for at least 15 years Canceling these policies after only a few years can more than double your

life insurance costs Check the National Association of Insurance Commissioners website (wwwnaicorgcis) or your local library for information on the financial soundness of insurance companies

History of Life Insurance

Risk protection has been a primary goal of humans and institutions throughout history Protecting against risk is what insurance is all about Over 5000 years ago in China insurance was seen as a preventative measure against piracy on the sea

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Piracy in fact was so prevalent that as a way of spreading the risk a number of ships would carry a portion of another ships cargo so that if one ship was captured the entire shipmentwould not be lostIn another part of the world nearly 4500 years ago in the ancient land of Babylonia traders used to bear risk of the caravan trade by giving loans that had to be later repaid with interest when the goods arrived safely In 2100BC the Code of Hammurabi granted legal status to the practice It formalized concepts of ldquobottomryrdquo referring to vessel bottoms and ldquorespondentiardquo referring to cargo These provided the underpinning for marine insurance contracts Such contracts contained three elements a loan on the vessel cargo or freight an interest rate and a surcharge to cover thepossibility of loss In effect ship owners were the insured and lenders were the under writers Life insurance came about a later in ancient Rome where burial clubs were formed to cover the funeral expenses of its members as well as help survivors monetarily With Romes fall around 450 AD most of theconcepts of insurance were abandoned but aspects of it did continue through the Middle Ages particularly with merchant and artisan guilds These provided forms of member insurance covering risks like fire flood theft disability death and even imprisonment During the feudal period early forms of insurance ebbed with the declineo f travel and long-distance trade But during the 14th to 16th centuries transportation commerce and insurance would again reemerge Insurance in India can be traced back to the Vedas For instance Yogakshema the name of Life Insurance Corporation of Indias corporate headquarters is derived from the Rig Veda The term suggests that a form of community insurance was prevalent around 1000 BC and practiced by the AryansAnd similar to ancient Rome burial societies were formed in the Buddhist period to help families build houses and to protect widows and children1048766 Modern InsuranceIllegal almost everywhere else in Europe life insurance in England was vigorously promoted in the three decades following the Glorious Revolution of 1688 The type of insurance we see today owes its roots to 17th centuryEngland Lloyds of London or as they were known then Lloyds Coffee House was the location where merchants ship owners and underwriters met to discuss and transact business deals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

While serving as a means of risk-avoidance life insurance also appealed strongly to the gambling instincts of Englands burgeoning middle class Gambling was so rampant in fact that when newspapers published names of prominent people who were seriously ill bets were placed at Lloydrsquos ontheir anticipated dates of death Reacting against such practices 79 merchant underwriters broke away in 1769 and two years later formed a ldquoNew Lloydrsquos Coffee Houserdquo that became known as the ldquoreal Lloydrsquosrdquo Making wagers onpeoples deaths ceased in 1774 when parliament forbade the practice1048766 Insurance moves to AmericaThe US insurance industry was built on the British model The year 1735 saw the birth of the first insurance company in the American colonies in Charleston SC The Presbyterian Synod of Philadelphia in 1759 sponsored the first life insurance corporation in America for the benefit of ministers and their dependents And the first life insurance policy for the generalpublic in the United States was issued in Philadelphia on May 22 1761 But it wasnt until 80 years later (after 1840) that life insurance really took off in a big way The key to its success was reducing the opposition from religious groupsIn 1835 the infamous New York fire drew peoples attention to the need to provide for sudden and large losses Two years later Massachusetts became the first state to require companies by law to maintain such reserves The great Chicago fire of 1871 further emphasized how fires can cause hugelosses in densely populated modern cities The practice of reinsurance wherein the risks are spread among several companies was devised specifically for such situationsWith the creation of the automobile public liability insurance which first made its appearance in the 1880s gained importance and acceptance More advancement was made to insurance during the process of industrialization In 1897 the British government passed the Workmens Compensation Act which made it mandatory for a company to insure itsemployees against industrial accidents During the 19th century many societies were founded to insure the life andhealth of their members while fraternal orders provided low-cost membersonly insurance Even today such fraternal orders continue to provide insurance coverage to members as do most labor organizations Many employers sponsor group insurance policies for their employees providing

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

not just life insurance but sickness and accident benefits and old-age pensions Employees contribute a certain percentage of the premium for these policies1048766 Final ThoughtsEven though the American insurance industry was greatly influenced by Britain the US market developed somewhat differently from that of the United Kingdom Contributing to that was Americas size land diversity and the overwhelming desire to be independent As America moved from acolonial outpost to an independent force from a farming country to an industrial nation the insurance business developed from a small number of companies to a large industry Insurance became more sophisticated offering new types of coverage and diversified services for an increasingly complex country

Key features of Life Insurance

1) Nomination -When one makes a nomination as the policyholder you continue to be the owner of the policy and the nominee does not have any right under the policy so long as you are alive The nominee has only the right to receive the policy monies in case of your death within the term of the policy

2) Assignment -If your intention is that your policy monies should go only to a particular person you need to assign the policy in favor of that person3) Death Benefit -The primary feature of a life insurance policy is the death benefit it providesPermanent policies provide a death benefit that is guaranteed for the life of the insured provided the premiums have been paid and the policy has notbeen surrendered4) Cash Value -The cash value of a permanent life insurance policy is accumulated throughout the life of the policy It equals the amount a policy owner would receive after any applicable surrender charges if the policy were surrendered before the insureds death5) Dividends -Many life insurance companies issue life insurance policies that entitle the policy owner to share in the companys divisible surplus6) Paid-Up Additions -Dividends paid to a policy owner of a participating policy can be used in numerous ways one of which is toward the purchase of additional coverage

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

called paid-up additions7) Policy Loans -Some life insurance policies allow a policy owner to apply for a loan against the value of their policy Either a fixed or variable rate of interest is chargedThis feature allows the policy owner an easily accessible loan in times of need or opportunity8) Conversion from Term to Permanent -When in need of temporary protection individuals often purchase term life insurance If one owns a term policy sometimes a provision is available that will allow her to convert her policy to a permanent one without providing additional proof of insurability9) Disability Waiver of Premium-Waiver of Premium is an option or benefit that can be attached to a life insurance policy at an additional cost It guarantees that coverage will stay inforce and continue to grow

Benefits of Life Insurance 1) Risk cover -Life Insurance contracts allow an individual to have a risk cover against any unfortunate event of the future2) Tax Deduction -Under section 80C of the Income Tax Act of 1961 one can get tax deductionon premiums up to one lakh rupees Life Insurance policies thus decrease the total taxable income of an individual3) Loans -An individual can easily access loans from different financial institutions by pledging his insurance policies4) Retirement Planning -What had provided protection against the financial consequences of premature death may now be used to help them enjoy their retirement years Moreover the cash value can be used as an additional income in the old age5) Educational Needs -Similar to retirement planning the cash values that flow from ones life insurance schemes can be utilized for educational needs of the insurer or his children

Role of Life Insurance in the growth of economy The Life Insurance Industry has an enviable track record among public sector units It has a Consistent profit and dividend paying record

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

accompanied by a steady growth in its financial resources Through investments in the Government sector and socially- oriented sectors the Industry has contributed immensely to the nations development The industry is recognized as one of the largest financial Institutions in the country The ventures initiated by the industry in the areas of Mutual Fund Housing Finance has done exceedingly well in recent years To protect the countrys foreign exchange reserves the reinsurance arrangement are so Organized that maximum retention is made possible within the country while at the same time protecting interests of the policy holders

Insurance Concept And History

The insurance plan was developed for modern day laws and as a means of providing individuals and businesses with protection against risks Prior to insurance being offered as a service and product when people ran into problems the community would come together to make repairs For instance before insurance was formally offered if a neighborrsquos home were to burn down other neighbors family members and friends would gather all the necessary materials and tools and together rebuild the home However as population grew this small community in most parts of the world changesInterestingly the insurance plan that we know of today was actually based on ancient traditions of the Babylonian and Chinese traders Historians tell us that during the second and third millennia BC merchants in China would have to travel over horrific rapids of the rivers as a means of distributing the things they made To accomplish this the wares were moved using several vessels because it was common for one to capsize

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Introduction of the Company

RELIANCE Life Insurance Limited

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

After many years of debate the government has decided to increase the foreign direct investment (FDI) limit in insurance firms from 26 percent to 49 percent The government will now introduce a bill in Parliament to effect this change The government however conceded that the bill might not be passed by the current Parliament for want of_time

Dhirubhai embarked on his first business venture he had a seed capital of barely US$ 300 (around Rs 14000) Over the next three and a half decades he converted this fledgling enterprise into a Rs 60000 crore colossusmdashan achievement which earned Reliance a place on the global Fortune 500 list the first ever Indian private company to do so Dhirubhai is widely regarded as the father of Indiarsquos capital markets In 1977 when Reliance Textile Industries Limited first went public the Indian stock market was a place patronised by a small club of elite investors which dabbled in a handful of stocks Dhirubhai managed to convince a large number of first-time retail investors to participate in the unfolding Reliance story and put their hard-earned money in the Reliance Textile IPO promising them in exchange for their trust substantial return on their investments It was to be the start of one of great stories of mutual respect and reciprocal gain in the Indian markets

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Under Dhirubhairsquos extraordinary vision and leadership Reliance scripted one of the greatest growth stories in corporate history anywhere in the world and went on to become Indiarsquos largest private sector enterprise Through out this amazing journey Dhirubhai always kept the interests of the ordinary shareholder uppermost in mind in the process making millionaires out of many of the initial investors in the Reliance stock and creating one of the worldrsquos largest shareholder families

About Reliance Life Insurance

Reliance Life Insurance offers you products that fulfill your savings and protection needs Our aim is to emerge as a transnational Life Insurer of global scale and standard

Reliance Life Insurance is an associate company of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indiarsquos leading private sector financial services companies and ranks among the top 3 private sector financial services and banking companies in terms of net worth Reliance Capital has interests in asset management and mutual funds stock broking life and general insurance proprietary investments private equity and other activities in financial services

Reliance - Anil Dhirubhai Ambani Group also has presence in Communications Energy Natural Resources Media Entertainment Healthcare and Infrastructure

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited

INSIDERS ON BOARD OF DIRECTORS

Name (Connections)

Relationships Title Age

R Nandagopal 12 RelationshipsChief Executive Officer and Director

50

Malay Ghosh 12 Relationships President and Director --

Saumen Ghosh 12 RelationshipsNon Executive Director and Group President of Reliance Capital Limited

--

S Krishnan 12 Relationships

Chief Risk Officer and Director

--

R Rangarajan 12 Relationships

Chief Investment Officer and Director

--

C Mohan 12 Relationships

Chief Technology Officer and Director

--

Saroj Panigrahi 12 Relationships

Head of Legal amp Compliance Company Secretary and Director

--

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Title Age

Maneesha Thakur

12 RelationshipsChief Human Resources Officer and Director

--

Other Board Members on Board of Directors

Name (Connections)

Relationships Primary Company Age

Gautam Doshi

61 Relationships

Reliance - Anil Dhirubhai Ambani Group

57

Rajesh Bahl 12 Relationships

University of Delhi --

Pournima Gupte

12 Relationships

Reliance Life Insurance Company Limited

--

S Talwar BA LLB CAIIB

77 Relationships

Housing Development and Infrastructure Limited

70

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Primary Company Age

Rajendra Chitale

63 Relationships

Ishaan Real Estate Plc

Company Profile

Reliance Life Insurance Company Limited provides life insurance products to individuals and corporates in India It offers solutions for individuals such as protection term credit guardian endowment wealth creation with health coverage cash flow savings and investment unit linked investment and insurance automatic investment market return retirement and child plans The company also provides solutions for groups which include employersrsquo liability group superannuation group gratuity group leave encashment employee protection group credit shield group term assurance and employee voluntary benefit plans It offers its products through agents The company was incorporated in 2001 and is based in Mumbai India As of October 22 2005 Reliance Life Insurance Company Limited operates as a subsidiary of Reliance Capital Ltd

Key Executives Mr R Nandagopal

Chief Executive Officer and Director

Age 50

Mr Malay Ghosh

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

President and Director

Mr Sunil Agrawal

Chief Financial Officer

Mr Saumen Ghosh

Non Executive Director and Group President of Reliance Capital Limited

Mr S V Sunder Krishnan Chief Risk Officer and Director

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indias leading private sector financial services companies which ranks among the top 3 private sector financial services and banking companies Reliance Life Insurance is not only one of Indias fastest growing life insurance companies but also counts among the top 4 private sector insurers In just 2 years the Company has crossed the markof_17Million_policies

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP) Given below is the list of the policies provided by Reliance Life Insurance Company

Protection Plans

Reliance Term Plan Reliance Simple Term Plan Reliance Special Term Plan Reliance Credit Guardian Plan Reliance Special Credit Guardian Plan Reliance Endowment Plan

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Special Endowment Plan Reliance Connect 2 Life Reliance Whole Life Plan Reliance Wealth + Health Plan Reliance Cash Flow Plan

Child Plans

Reliance Super Invest Assure Plan Reliance Child Plan Reliance Secure Child Plan Reliance Wealth + Health Plan

Savings amp Investment Plans

Reliance Savings Linked Insurance Plan Reliance Super Invest Assure Plus Plan Reliance Super Invest Assure Plan Total Investment Plan I - Insurance Reliance TIPS -Series I- Insurance Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan Reliance Cash Flow Plan Reliance Super Market Return Plan Reliance Endowment Plan Reliance Special Endowment Plan Reliance Whole Life Plan Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Connect 2 Life Plan Reliance Imaan Investment Plan

Retirement Plans

Total Investment Plan II - Pension

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan

Group Plans

Employers Liability Solutions Employee Protection Solutions Employee Voluntary Benefits

History

Yr 2001-2002 ( From 1st Jan 2001 to Dec 2002)

Insurance Industry in this year so far has 5new entrants namely

Life Insurers

SNo

RegistrationNumber

Date of Reg

Name of the Company

1 121 03012002

Reliance Life Insurance Company Limite d

Reliance Capital Limited announced the launch of its life insurance business on February 1 2006 This was after obtaining the required regulatory approvals from

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

the Registrar Of Companies and the Insurance Regulatory and Development Authority It was in August 2005 that the ball was set rolling when Reliance Capital Limited the financial arm of Reliance ndash Anil Dhirubhai Ambani Group (ADAG) ndash announced the requisition of 100 shareholding in AMP Sanmar Life Insurance Company Limited and the formal transfer of shares took place in October 2005 The company will issue all policy contracts under the Reliance Life Insurance Company limited name All the existing policy contracts also stand transferred to the Reliance Life Insurance entity with all the original contractual terms and commitments intact

Journey so far

Most organizations focus their energies on growth during early stages of the business-building exercise Over a period of time when the business reaches a critical mass the tiny leakages start looking fatal The overall extent of such inefficiencies and lack of control results in major erosion in the companys capital asset value as well as a leap in operational expenses If this phase coincides with an economic slump the companys leadership comes under the scanner Therefore right from the beginning we at Reliance Life Insurance built a mechanism to ensure an in-built IT governance track which remains invisible irrespective of the business dynamic nature

1048766 2005August Anil Dhirubhai Ambani Group (ADAG) announces theacquisition of 100 percent shareholding in AMP Sanmar Life InsuranceCo Ltd

1048766 2006January 17 Mr Nandgopal participates in a one-day conference on lsquoOptimising growth opportunities through Distribution Matrix lsquoEmerging Bancassurancersquo organized by the Asia Insurance Post at the Taj President MumbaiFebruary 1 Rliance Life Insurance officially launched

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

February 16 17 18 Strategy meet at the Reliance Management Institute Amongst those who participate are the CEO COO Functional Heads Regional Managers and Regional Sales ManagersFebruary 26 A Puja held at the Churchgate office situated in Express Building 4th Floor 14 lsquoErsquo Road MumbaiMarch 1 Churchgate office inaugurated by Mr AmitabhJhunjhunwala Mr Amitabh Chaturvedi and Mr NandgopalMarch 6 Shifting to the new premises at Churchgate commencesMarch 7 The new office at Chennai at the Trapezium First Floor 39 Nelson Manickam Road inaugurated by their CEO Mr Nandgopal Mr KV Srinivasan and Mr Sureshbabu also graced the occasion

Mission

The mission of Reliance Life Insurance Company Limited is to be the best in every sphere- business results customer care and employee focus The aim of the company is to Think Bigger and Think Better

Vision Mission amp Goal And Achievements

Vision

Empowering everyone live their dreams

Mission

Create unmatched value for everyone through dependable effective transparent and profitable life insurance and pension plans

Our Goal

Reliance Life Insurance would strive hard to achieve the 3 goals mentioned below

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Emerge as transnational Life Insurer of global scale and standard Create best value for Customers Shareholders and all Stake holders Achieve impeccable reputation and credentials through best business

practices

Achievements

3rd largest private player in a span of just 4 years moved from 11th position to 3rd

Amongst the fastest growing Companies for 4 years in a row

Continuous increase in market share over 4 years from 19 in 2005-06 to 1026 in 2009 -10

RLIC has achieved a growth rate of 21 while the private industry has grown at 13

Fastest to reach the 5 million policy mark

Largest private insurer in terms of policy count in 2009-10

1145 branches 195000 Advisors and over 16000 employees

RLIC continues to be amongst the foremost Life Insurance companies in India to be certified ISO 90012000 for all the processes

Awarded the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Certificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

The Company has also won the DL Shah Quality Council of India Commendation Award in the services category in feb 2008 for its work on promoting self help channels for service

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Future Plans

Forty-four new branches to be opened across the country in the coming months and a pan India presence with 162 branches in the coming year

1048766 A state-of-the-art customer care centre will provide continuous responsive services to the caller and promptly address queries collate feedback and suggestions from the caller who may be both prospective and existing clientele and from channel partners in Chennai and Mumbai

1048766 It will be launching additional products aimed at providingunparalleled service to its valued clientele

Head ndash Office

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998 Gautam is a qualified Chartered Accountant

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited Regd Office H Block 1st Floor Dhirubhai Ambani Knowledge City Navi MumbaiMaharashtra-400710India Reliance Life Insurance Company Limited is licensed life insurance company registered with the Insurance Regulatory and Development Authority (Registration No 121) in accordance with the provisions of the Insurance Act 1938

Branches

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

Given few Branches with Exact Location of Lucknow amp Kanpur in Uttar_Pradesh-

Given below are the branches located in Lucknow

Location

Branch Type Address Phone No

Vikar Nagar

Branch

Office

FF PLOT NO 12 SECTOR 9VIKAR NAGAR KK PALACE ABOVE BANK OF MAHARSHTRA LUCKNOW Uttar Pradesh- 226006

0522321388305223213881

Sector Branc 2ND FLOOR ANURAG 0522302027405223213

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1 LDA Colony

h Office

PLAZA CP 51SECTOR -1 LDA COLONY AASHIYANA LUCKNOW Uttar Pradesh- 226012

884

LucknowBranc

h Office

Reliance House 118 TCV Behind Wave Multiplex Vibhuti Khand Gomti Nagar Lucknow-226010

05223020300

LucknowArea

Office

Rohit Building 1st Floor No1 Opp to Sahara ComplexShahnajaf Road HajaratganjLucknowUttar Pradesh-226001

0522302025505223020240

Given below are the branches located in Kanpur

LocationBranch Type

Address Phone No

Pandu Nagar

Branch Office

Asthana Towers 117H1283 Pandu Nagar Kanpur Uttar

0512-3918861

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Pradesh - 208005

Civil linesBranch Office

14-113 Kn Chambers Civil Lines Kanpur- 208001

0512-39180953918117

Lal Bunglow

Branch Office

GF GROUND FLOOR5 PARADEVANPUR LAL BUNGLOW KANPUR Uttar Pradesh-208007

0512-3200889

Shastri Nagar

Branch Office

GF NILGIRI COMPLEX 12230SHASTRI NAGAR KANPUR Uttar Pradesh-208005

0512-3299981

KanpurBranch Office

OFFICE NO 3 GROUND FLR KAN CHAMBERS CIV IL LINES KANPUR KNPR UP 208002 INDIA WIRELINE KANPUR

5123918860 - 61

Values

Reliance Life Insurance Company Limited has some core values which are listed as follows

1) Result Oriented2) Performance Driven3) Customer Focused4) Learning and Development Oriented5) Employee Centric6) Informal and Fun

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Management

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998

Gautam is a qualified Chartered Accountant

Satya Pal Talwar Independent Director

Satya Pal is an Independent Director of Reliance Life Insurance Company Limited He holds an experience of more than 35 years in operations and policy formulation

Through his distinguished service in the financial industry Satya Pal has served as the lsquoChairman and Managing Directorrsquo of renowned organisations such as Bank of Baroda Union Bank of India and Oriental Bank of Commerce His in-depth knowledge of the sector has seen him rise quickly into pivotal positions at advisory and board levels in Indian and as well Global organisations such as SEBI

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 16: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

you with a product called ldquoTerm Insurancerdquo where you are ldquoinvestingrdquo premiums to get nothing at the end

Let me now tell why this happens and some give you some insight on this matter

I have already talked earlier in my last post ldquoLife Insurance and how to go about itrdquo about Term Insurance Let me now take more deep dive into it and talk about the reasoning part

I will first talk about fundamentals of Insurance and then talk about Endowment Policies and why are they popular and what people donrsquot realise about them and how Term insurance is the right thing for most of the people

Insurance constitutes one of the major segments of the financial market Insurance services play predominant role in the process of financial intermediary Today insurance industry is one of the most growing sectors in India There is lot of potential in the Indian Insurance IndustryThere are many issues which require study The scope of the study of insurance industry of India would be very great as there are ongoing developments in the industry after the opening of the sector The major issue right now is the hike in FDI (Foreign Direct Investment) limit from 26 to 49 in the insurance sector Government may in near future allow 49 FDI in Insurance This would lead to more capital inflowby foreign partnersAnother major issue is the effects on LIC after the entry of private players in the market Though market share of LIC has been affected it has improved in terms of efficiency There are number of other hot topics like penetration of Health Insurance Rural marketing of insurance new distribution channels new product ranges insurance brokersrsquo regulation incentive scheme of developmentofficers of LIC etc So it offers lot of scope for studying the insurance industry Right now the insurance industry has great opportunities in a country like India or China which huge population Also the penetration of insurance in

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

India is very low in both life and non-life segment so there is lot potential to be tapped Before starting the discussion on insurance industry and related issues we have to start with the basics of insurance So first we understand what is insurance How the word lsquoinsurancersquo is different from the word lsquoassurancersquo etc What happens in a average familyThere is someone who earns and his family comprises of wife kids parents if not all there is a subset of these family members The head of the family earns and his family lives happily All the expenses are met from the earnings of this main member most of the time the husband Now consider this person dies in an accident or for that matter because of any event What happens What happens to his family members other than the psychological trauma If they donrsquot have money to take care for them selves either some one from family have to take up the job and start working which may not be possible for them or They have to decrease their standard of life to maintain the expenses They are now totally unsecured from futurersquos point of view In short they are totally messed up which should not have happened I gave this detailed explanation for the circumstances because i wanted you to understand how bad can happen and proper measures must be taken care for this

Difference between Insurance and Assurance

Assurance is older in history and it was used to describe all types of insurances From 1826 the term assurance came to be used only for the risks covered by life insurance and the term insurance was exclusively used to denote the risks covered by marine fire etc The word assurance indicated certainty In life insurance there is an Assurance from the insurance company to make payment under the policy either on the maturity or at earlier death On the other hand the word Insurance was used to denote indemnity type of insurances where the Insurance company was liable to pay only in case of the loss damage theproperty The Insured event was bound to happen sooner or later under assurance but the event insured against may or may not happen under insurance

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

The principle of ldquoindemnityrdquo applies to ldquoinsurance contractsrdquo(non-life) only The scope of the word insurance is wider

Principles of Insurance

FUNDAMENTAL PRINCIPLES OF INSURANCE

Some useful terms in Insurance

INDEMNITY

A contract of insurance contained in a fire marine burglary or any other policy (excepting life assurance and personal accident and sickness insurance) is a contract of indemnity This means that the insured in case of loss against which the policy has been issued shall be paid the actual amount of loss not exceeding the amount of the policy ie he shall be fully indemnified The object of every contract of insurance is to place the insured in the same financial position as nearly as possible after the loss as if he loss had not taken place at all It would be against public policy to allow an insured to make a profit out of his loss or damage

UTMOST GOOD FAITH

Since insurance shifts risk from one party to another it is essential that there must be utmost good faith and mutual confidence between the insured and the insurer In a contract of insurance the insured knows more about the subject matter of the contract than the insurer Consequently he is duty bound to disclose accurately all material facts and nothing should be withheld or concealed Any fact is material which goes to the root of the contract of insurance and has a bearing on the risk involved It is only when the insurer knows the whole truth that he is in a position to judge (a) whether he should accept the risk and (b) what premium he should charge

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

If that were so the insured might be tempted to bring about the event insured against in order to get money

middot Insurable Interest - A contract of insurance effected without insurable interest is void It means that the insured must have an actual pecuniary interest and not a mere anxiety or sentimental interest in the subject matter of the insurance The insured must be so situated with regard to the thing insured that he would have benefit by its existence and loss from its destruction The owner of a ship run a risk of losing his ship the charterer of the ship runs a risk of losing his freight and the owner of the cargo incurs the risk of losing his goods and profit So all these persons have something at stake and all of them have insurable interest It is the existence of insurable interest in a contract of insurance which distinguishes it from a mere watering agreement

middot Causa Proxima - The rule of causa proxima means that the cause of the loss must be proximate or immediate and not remote If the proximate cause of the loss is a peril insured against the insured can recover When a loss has been brought about by two or more causes the question arises as to which is the causa proxima although the result could not have happened without the remote cause But if the loss is brought about by any cause attributable to the misconduct of the insured the insurer is not liable

middot Risk - In a contract of insurance the insurer undertakes to protect the insured from a specified loss and the insurer receive a premium for running the risk of such loss Thus risk must attach to a policy

middot Mitigation of Loss - In the event of some mishap to the insured property the insured must take all necessary steps to mitigate or minimize the loss just as any prudent person would do in those circumstances If he does not do so the insurer can avoid the payment of loss attributable to his negligence But it must be remembered that though the insured is bound to do his best for his insurer he is not bound to do so at the risk of his life

middot Subrogation - The doctrine of subrogation is a corollary to the principle of indemnity and applies only to fire and marine insurance According to it when an insured has received full indemnity in respect of his loss all rights and remedies

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

which he has against third person will pass on to the insurer and will be exercised for his benefit until he (the insurer) recoups the amount he has paid under the policy It must be clarified here that the insurers right of subrogation arises only when he has paid for the loss for which he is liable under the policy and this right extend only to the rights and remedies available to the insured in respect of the thing to which the contract of insurance relates

middot Contribution - Where there are two or more insurance on one risk the principle of contribution comes into play The aim of contribution is to distribute the actual amount of loss among the different insurers who are liable for the same risk under different policies in respect of the same subject matter Any one insurer may pay to the insured the full amount of the loss covered by the policy and then become entitled to contribution from his co-insurers in proportion to the amount which each has undertaken to pay in case of loss of the same subject-matter

In other words the right of contribution arises when (I) there are different policies which relate to the same subject-matter (ii) the policies cover the same peril which caused the loss and (iii) all the policies are in force at the time of the loss and (iv) one of the insurers has paid to the insured more than his share of the loss

History of Insurance

The concept of insurance is believed to have emerged almost 4500 years ago in the ancient land of Babylonia where traders used to bear risk of the carvan by giving loans which were later repaid with interest when the goods arrived safelyThe concept of insurance as we know today took shape in 1688 at a place called Lloydrsquos Coffee House in London where risk bearers used to meet to transact business This coffee house became so popular that Lloydrsquos becamethe one of the first modern insurance companies by the end of the eighteenth century Marine insurance companies came into existence by the end of the eighteenth century These companies were empowered to write fire and life insurance as well as marine The Great Fire of London in 1966 caused huge

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

loss of property and life With a view to providing fire insurance facilities Dr Nicholas Barbon set up in 1967 the first fire insurance company known as the Fire officeThe early history of insurance in India can be traced back to the Vedas The Sanskrit term lsquoYogakshemarsquo (meaning well being) the name of Life Insurance Corporation of Indiarsquos corporate headquarters is found in the Rig Veda The Aryans practiced some form of lsquocommunity insurancersquo around 1000 BCLife insurance in its modern form came to India from England in 1818 The Oriental Life Insurance Company was the first insurance company to be set up in India to help the widows of European community The insurance companies which came into existence between 1818 and 1869 treated Indian lives as subnormal and charged an extra premium of 15 to 20 percent The first Indian insurance company the Bombay Mutual Life Assurance Society came into existence in 1870 to cover Indian lives at normal ratesThe Insurance Act 1938 the first comprehensive legislation governing both life and non-life branches of insurance were enacted to provide strict state control over insurance business This amended insurance Act looked into investments expenditure and management of these companies By the mid- 1950s there were 154 Indian insurers 16 foreign insurers and75 provident societies carrying on life insurance business in India Insurance business flourished and so did scams irregularities and dubious investment practices by scores of companies As a result the government decided tonationalize the life assurance business in India The Life Insurance Corporation of India (LIC) was set up in 1956 The nationalization of life insurance was followed by general insurance in 1972

Time line in Insurance history

1818 British introduced the life insurance to India with the establishment of the Oriental Life Insurance Company in Calcutta

1850 Non life insurance started with Triton Insurance

Company

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1870 Bombay Mutual Life Assurance Society is the first India owned life insurer

1912 The Indian Life Assurance Company Act enacted to regulate the life insurance business

1938 The Insurance Act was enacted 1956 Nationalization took place Government took over 245 Indian and

foreign insurers and provident societies 1972 Non-life business nationalized General Insurance Corporation (GIC)

came into being 1993 Malhotra committee was constituted under the chairmanship of

former RBI chief R N Malhotra todraw a blue print for insurance sector reforms

1994 Malhotra committee recommended reentry of private players 1997 IRDA (Insurance Regulatory and Development Authority) was set up

as a regulator of the insurance market in India 2000 IRDA started giving license to private insurers ICICI Prudential HDFC

were first private players to sell insurance Policies 2001 Royal Sundaram was the first non-life private player to sell an

insurance policy 2002 Bank allowed to sell insurance plans as TPAs enter the scene insurers

start setting non-life claims in the cashless mode

Meaning of Life InsuranceIt insures the life of the person buying the Life Insurance Certificate Once a Life Insurance is sold by a company then the company remains legally entitled to make payment to the beneficiary after the death of the policy holder

There are three parties in a life insurance transaction the insurer the insured and the owner of the policy (policyholder) although the owner and 16 the insured are often the same person Another important person involved in a life insurance policy is the beneficiary The beneficiary is the person

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

or persons who will receive the policy proceeds upon the death of the insuredLife insurance may be divided into two basic classes ndash term and permanent

bull Term life insurance provides for life insurance coverage for aspecified term of years for a specified premium The policy does not accumulate cash value

bull Permanent life insurance is life insurance that remains in force until the policy matures unless the owner fails to pay the premium when due

bull Whole life insurance provides for a level premium and a cash value table included in the policy guaranteed by the company The primary advantages of whole life are guaranteed death benefits guaranteed cash values fixed and known annual premiums and mortality and expense charges will not reduce the cash value shown in the policy

bull Universal life insurance (UL) is a relatively new insurance product intended to provide permanent insurance coverage with greater flexibility in premium payment and the potential for a higher internal rate of return A universal life policy includes a cash account Premiums increase the cash account If you want insurance protection only and not a savings and investment product buy a term life insurance policy

If you want to buy a whole life universal life or other cash value policyplan to hold it for at least 15 years Canceling these policies after only a few years can more than double your

life insurance costs Check the National Association of Insurance Commissioners website (wwwnaicorgcis) or your local library for information on the financial soundness of insurance companies

History of Life Insurance

Risk protection has been a primary goal of humans and institutions throughout history Protecting against risk is what insurance is all about Over 5000 years ago in China insurance was seen as a preventative measure against piracy on the sea

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Piracy in fact was so prevalent that as a way of spreading the risk a number of ships would carry a portion of another ships cargo so that if one ship was captured the entire shipmentwould not be lostIn another part of the world nearly 4500 years ago in the ancient land of Babylonia traders used to bear risk of the caravan trade by giving loans that had to be later repaid with interest when the goods arrived safely In 2100BC the Code of Hammurabi granted legal status to the practice It formalized concepts of ldquobottomryrdquo referring to vessel bottoms and ldquorespondentiardquo referring to cargo These provided the underpinning for marine insurance contracts Such contracts contained three elements a loan on the vessel cargo or freight an interest rate and a surcharge to cover thepossibility of loss In effect ship owners were the insured and lenders were the under writers Life insurance came about a later in ancient Rome where burial clubs were formed to cover the funeral expenses of its members as well as help survivors monetarily With Romes fall around 450 AD most of theconcepts of insurance were abandoned but aspects of it did continue through the Middle Ages particularly with merchant and artisan guilds These provided forms of member insurance covering risks like fire flood theft disability death and even imprisonment During the feudal period early forms of insurance ebbed with the declineo f travel and long-distance trade But during the 14th to 16th centuries transportation commerce and insurance would again reemerge Insurance in India can be traced back to the Vedas For instance Yogakshema the name of Life Insurance Corporation of Indias corporate headquarters is derived from the Rig Veda The term suggests that a form of community insurance was prevalent around 1000 BC and practiced by the AryansAnd similar to ancient Rome burial societies were formed in the Buddhist period to help families build houses and to protect widows and children1048766 Modern InsuranceIllegal almost everywhere else in Europe life insurance in England was vigorously promoted in the three decades following the Glorious Revolution of 1688 The type of insurance we see today owes its roots to 17th centuryEngland Lloyds of London or as they were known then Lloyds Coffee House was the location where merchants ship owners and underwriters met to discuss and transact business deals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

While serving as a means of risk-avoidance life insurance also appealed strongly to the gambling instincts of Englands burgeoning middle class Gambling was so rampant in fact that when newspapers published names of prominent people who were seriously ill bets were placed at Lloydrsquos ontheir anticipated dates of death Reacting against such practices 79 merchant underwriters broke away in 1769 and two years later formed a ldquoNew Lloydrsquos Coffee Houserdquo that became known as the ldquoreal Lloydrsquosrdquo Making wagers onpeoples deaths ceased in 1774 when parliament forbade the practice1048766 Insurance moves to AmericaThe US insurance industry was built on the British model The year 1735 saw the birth of the first insurance company in the American colonies in Charleston SC The Presbyterian Synod of Philadelphia in 1759 sponsored the first life insurance corporation in America for the benefit of ministers and their dependents And the first life insurance policy for the generalpublic in the United States was issued in Philadelphia on May 22 1761 But it wasnt until 80 years later (after 1840) that life insurance really took off in a big way The key to its success was reducing the opposition from religious groupsIn 1835 the infamous New York fire drew peoples attention to the need to provide for sudden and large losses Two years later Massachusetts became the first state to require companies by law to maintain such reserves The great Chicago fire of 1871 further emphasized how fires can cause hugelosses in densely populated modern cities The practice of reinsurance wherein the risks are spread among several companies was devised specifically for such situationsWith the creation of the automobile public liability insurance which first made its appearance in the 1880s gained importance and acceptance More advancement was made to insurance during the process of industrialization In 1897 the British government passed the Workmens Compensation Act which made it mandatory for a company to insure itsemployees against industrial accidents During the 19th century many societies were founded to insure the life andhealth of their members while fraternal orders provided low-cost membersonly insurance Even today such fraternal orders continue to provide insurance coverage to members as do most labor organizations Many employers sponsor group insurance policies for their employees providing

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

not just life insurance but sickness and accident benefits and old-age pensions Employees contribute a certain percentage of the premium for these policies1048766 Final ThoughtsEven though the American insurance industry was greatly influenced by Britain the US market developed somewhat differently from that of the United Kingdom Contributing to that was Americas size land diversity and the overwhelming desire to be independent As America moved from acolonial outpost to an independent force from a farming country to an industrial nation the insurance business developed from a small number of companies to a large industry Insurance became more sophisticated offering new types of coverage and diversified services for an increasingly complex country

Key features of Life Insurance

1) Nomination -When one makes a nomination as the policyholder you continue to be the owner of the policy and the nominee does not have any right under the policy so long as you are alive The nominee has only the right to receive the policy monies in case of your death within the term of the policy

2) Assignment -If your intention is that your policy monies should go only to a particular person you need to assign the policy in favor of that person3) Death Benefit -The primary feature of a life insurance policy is the death benefit it providesPermanent policies provide a death benefit that is guaranteed for the life of the insured provided the premiums have been paid and the policy has notbeen surrendered4) Cash Value -The cash value of a permanent life insurance policy is accumulated throughout the life of the policy It equals the amount a policy owner would receive after any applicable surrender charges if the policy were surrendered before the insureds death5) Dividends -Many life insurance companies issue life insurance policies that entitle the policy owner to share in the companys divisible surplus6) Paid-Up Additions -Dividends paid to a policy owner of a participating policy can be used in numerous ways one of which is toward the purchase of additional coverage

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

called paid-up additions7) Policy Loans -Some life insurance policies allow a policy owner to apply for a loan against the value of their policy Either a fixed or variable rate of interest is chargedThis feature allows the policy owner an easily accessible loan in times of need or opportunity8) Conversion from Term to Permanent -When in need of temporary protection individuals often purchase term life insurance If one owns a term policy sometimes a provision is available that will allow her to convert her policy to a permanent one without providing additional proof of insurability9) Disability Waiver of Premium-Waiver of Premium is an option or benefit that can be attached to a life insurance policy at an additional cost It guarantees that coverage will stay inforce and continue to grow

Benefits of Life Insurance 1) Risk cover -Life Insurance contracts allow an individual to have a risk cover against any unfortunate event of the future2) Tax Deduction -Under section 80C of the Income Tax Act of 1961 one can get tax deductionon premiums up to one lakh rupees Life Insurance policies thus decrease the total taxable income of an individual3) Loans -An individual can easily access loans from different financial institutions by pledging his insurance policies4) Retirement Planning -What had provided protection against the financial consequences of premature death may now be used to help them enjoy their retirement years Moreover the cash value can be used as an additional income in the old age5) Educational Needs -Similar to retirement planning the cash values that flow from ones life insurance schemes can be utilized for educational needs of the insurer or his children

Role of Life Insurance in the growth of economy The Life Insurance Industry has an enviable track record among public sector units It has a Consistent profit and dividend paying record

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

accompanied by a steady growth in its financial resources Through investments in the Government sector and socially- oriented sectors the Industry has contributed immensely to the nations development The industry is recognized as one of the largest financial Institutions in the country The ventures initiated by the industry in the areas of Mutual Fund Housing Finance has done exceedingly well in recent years To protect the countrys foreign exchange reserves the reinsurance arrangement are so Organized that maximum retention is made possible within the country while at the same time protecting interests of the policy holders

Insurance Concept And History

The insurance plan was developed for modern day laws and as a means of providing individuals and businesses with protection against risks Prior to insurance being offered as a service and product when people ran into problems the community would come together to make repairs For instance before insurance was formally offered if a neighborrsquos home were to burn down other neighbors family members and friends would gather all the necessary materials and tools and together rebuild the home However as population grew this small community in most parts of the world changesInterestingly the insurance plan that we know of today was actually based on ancient traditions of the Babylonian and Chinese traders Historians tell us that during the second and third millennia BC merchants in China would have to travel over horrific rapids of the rivers as a means of distributing the things they made To accomplish this the wares were moved using several vessels because it was common for one to capsize

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Introduction of the Company

RELIANCE Life Insurance Limited

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

After many years of debate the government has decided to increase the foreign direct investment (FDI) limit in insurance firms from 26 percent to 49 percent The government will now introduce a bill in Parliament to effect this change The government however conceded that the bill might not be passed by the current Parliament for want of_time

Dhirubhai embarked on his first business venture he had a seed capital of barely US$ 300 (around Rs 14000) Over the next three and a half decades he converted this fledgling enterprise into a Rs 60000 crore colossusmdashan achievement which earned Reliance a place on the global Fortune 500 list the first ever Indian private company to do so Dhirubhai is widely regarded as the father of Indiarsquos capital markets In 1977 when Reliance Textile Industries Limited first went public the Indian stock market was a place patronised by a small club of elite investors which dabbled in a handful of stocks Dhirubhai managed to convince a large number of first-time retail investors to participate in the unfolding Reliance story and put their hard-earned money in the Reliance Textile IPO promising them in exchange for their trust substantial return on their investments It was to be the start of one of great stories of mutual respect and reciprocal gain in the Indian markets

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Under Dhirubhairsquos extraordinary vision and leadership Reliance scripted one of the greatest growth stories in corporate history anywhere in the world and went on to become Indiarsquos largest private sector enterprise Through out this amazing journey Dhirubhai always kept the interests of the ordinary shareholder uppermost in mind in the process making millionaires out of many of the initial investors in the Reliance stock and creating one of the worldrsquos largest shareholder families

About Reliance Life Insurance

Reliance Life Insurance offers you products that fulfill your savings and protection needs Our aim is to emerge as a transnational Life Insurer of global scale and standard

Reliance Life Insurance is an associate company of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indiarsquos leading private sector financial services companies and ranks among the top 3 private sector financial services and banking companies in terms of net worth Reliance Capital has interests in asset management and mutual funds stock broking life and general insurance proprietary investments private equity and other activities in financial services

Reliance - Anil Dhirubhai Ambani Group also has presence in Communications Energy Natural Resources Media Entertainment Healthcare and Infrastructure

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited

INSIDERS ON BOARD OF DIRECTORS

Name (Connections)

Relationships Title Age

R Nandagopal 12 RelationshipsChief Executive Officer and Director

50

Malay Ghosh 12 Relationships President and Director --

Saumen Ghosh 12 RelationshipsNon Executive Director and Group President of Reliance Capital Limited

--

S Krishnan 12 Relationships

Chief Risk Officer and Director

--

R Rangarajan 12 Relationships

Chief Investment Officer and Director

--

C Mohan 12 Relationships

Chief Technology Officer and Director

--

Saroj Panigrahi 12 Relationships

Head of Legal amp Compliance Company Secretary and Director

--

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Title Age

Maneesha Thakur

12 RelationshipsChief Human Resources Officer and Director

--

Other Board Members on Board of Directors

Name (Connections)

Relationships Primary Company Age

Gautam Doshi

61 Relationships

Reliance - Anil Dhirubhai Ambani Group

57

Rajesh Bahl 12 Relationships

University of Delhi --

Pournima Gupte

12 Relationships

Reliance Life Insurance Company Limited

--

S Talwar BA LLB CAIIB

77 Relationships

Housing Development and Infrastructure Limited

70

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Primary Company Age

Rajendra Chitale

63 Relationships

Ishaan Real Estate Plc

Company Profile

Reliance Life Insurance Company Limited provides life insurance products to individuals and corporates in India It offers solutions for individuals such as protection term credit guardian endowment wealth creation with health coverage cash flow savings and investment unit linked investment and insurance automatic investment market return retirement and child plans The company also provides solutions for groups which include employersrsquo liability group superannuation group gratuity group leave encashment employee protection group credit shield group term assurance and employee voluntary benefit plans It offers its products through agents The company was incorporated in 2001 and is based in Mumbai India As of October 22 2005 Reliance Life Insurance Company Limited operates as a subsidiary of Reliance Capital Ltd

Key Executives Mr R Nandagopal

Chief Executive Officer and Director

Age 50

Mr Malay Ghosh

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

President and Director

Mr Sunil Agrawal

Chief Financial Officer

Mr Saumen Ghosh

Non Executive Director and Group President of Reliance Capital Limited

Mr S V Sunder Krishnan Chief Risk Officer and Director

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indias leading private sector financial services companies which ranks among the top 3 private sector financial services and banking companies Reliance Life Insurance is not only one of Indias fastest growing life insurance companies but also counts among the top 4 private sector insurers In just 2 years the Company has crossed the markof_17Million_policies

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP) Given below is the list of the policies provided by Reliance Life Insurance Company

Protection Plans

Reliance Term Plan Reliance Simple Term Plan Reliance Special Term Plan Reliance Credit Guardian Plan Reliance Special Credit Guardian Plan Reliance Endowment Plan

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Special Endowment Plan Reliance Connect 2 Life Reliance Whole Life Plan Reliance Wealth + Health Plan Reliance Cash Flow Plan

Child Plans

Reliance Super Invest Assure Plan Reliance Child Plan Reliance Secure Child Plan Reliance Wealth + Health Plan

Savings amp Investment Plans

Reliance Savings Linked Insurance Plan Reliance Super Invest Assure Plus Plan Reliance Super Invest Assure Plan Total Investment Plan I - Insurance Reliance TIPS -Series I- Insurance Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan Reliance Cash Flow Plan Reliance Super Market Return Plan Reliance Endowment Plan Reliance Special Endowment Plan Reliance Whole Life Plan Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Connect 2 Life Plan Reliance Imaan Investment Plan

Retirement Plans

Total Investment Plan II - Pension

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan

Group Plans

Employers Liability Solutions Employee Protection Solutions Employee Voluntary Benefits

History

Yr 2001-2002 ( From 1st Jan 2001 to Dec 2002)

Insurance Industry in this year so far has 5new entrants namely

Life Insurers

SNo

RegistrationNumber

Date of Reg

Name of the Company

1 121 03012002

Reliance Life Insurance Company Limite d

Reliance Capital Limited announced the launch of its life insurance business on February 1 2006 This was after obtaining the required regulatory approvals from

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

the Registrar Of Companies and the Insurance Regulatory and Development Authority It was in August 2005 that the ball was set rolling when Reliance Capital Limited the financial arm of Reliance ndash Anil Dhirubhai Ambani Group (ADAG) ndash announced the requisition of 100 shareholding in AMP Sanmar Life Insurance Company Limited and the formal transfer of shares took place in October 2005 The company will issue all policy contracts under the Reliance Life Insurance Company limited name All the existing policy contracts also stand transferred to the Reliance Life Insurance entity with all the original contractual terms and commitments intact

Journey so far

Most organizations focus their energies on growth during early stages of the business-building exercise Over a period of time when the business reaches a critical mass the tiny leakages start looking fatal The overall extent of such inefficiencies and lack of control results in major erosion in the companys capital asset value as well as a leap in operational expenses If this phase coincides with an economic slump the companys leadership comes under the scanner Therefore right from the beginning we at Reliance Life Insurance built a mechanism to ensure an in-built IT governance track which remains invisible irrespective of the business dynamic nature

1048766 2005August Anil Dhirubhai Ambani Group (ADAG) announces theacquisition of 100 percent shareholding in AMP Sanmar Life InsuranceCo Ltd

1048766 2006January 17 Mr Nandgopal participates in a one-day conference on lsquoOptimising growth opportunities through Distribution Matrix lsquoEmerging Bancassurancersquo organized by the Asia Insurance Post at the Taj President MumbaiFebruary 1 Rliance Life Insurance officially launched

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

February 16 17 18 Strategy meet at the Reliance Management Institute Amongst those who participate are the CEO COO Functional Heads Regional Managers and Regional Sales ManagersFebruary 26 A Puja held at the Churchgate office situated in Express Building 4th Floor 14 lsquoErsquo Road MumbaiMarch 1 Churchgate office inaugurated by Mr AmitabhJhunjhunwala Mr Amitabh Chaturvedi and Mr NandgopalMarch 6 Shifting to the new premises at Churchgate commencesMarch 7 The new office at Chennai at the Trapezium First Floor 39 Nelson Manickam Road inaugurated by their CEO Mr Nandgopal Mr KV Srinivasan and Mr Sureshbabu also graced the occasion

Mission

The mission of Reliance Life Insurance Company Limited is to be the best in every sphere- business results customer care and employee focus The aim of the company is to Think Bigger and Think Better

Vision Mission amp Goal And Achievements

Vision

Empowering everyone live their dreams

Mission

Create unmatched value for everyone through dependable effective transparent and profitable life insurance and pension plans

Our Goal

Reliance Life Insurance would strive hard to achieve the 3 goals mentioned below

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Emerge as transnational Life Insurer of global scale and standard Create best value for Customers Shareholders and all Stake holders Achieve impeccable reputation and credentials through best business

practices

Achievements

3rd largest private player in a span of just 4 years moved from 11th position to 3rd

Amongst the fastest growing Companies for 4 years in a row

Continuous increase in market share over 4 years from 19 in 2005-06 to 1026 in 2009 -10

RLIC has achieved a growth rate of 21 while the private industry has grown at 13

Fastest to reach the 5 million policy mark

Largest private insurer in terms of policy count in 2009-10

1145 branches 195000 Advisors and over 16000 employees

RLIC continues to be amongst the foremost Life Insurance companies in India to be certified ISO 90012000 for all the processes

Awarded the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Certificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

The Company has also won the DL Shah Quality Council of India Commendation Award in the services category in feb 2008 for its work on promoting self help channels for service

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Future Plans

Forty-four new branches to be opened across the country in the coming months and a pan India presence with 162 branches in the coming year

1048766 A state-of-the-art customer care centre will provide continuous responsive services to the caller and promptly address queries collate feedback and suggestions from the caller who may be both prospective and existing clientele and from channel partners in Chennai and Mumbai

1048766 It will be launching additional products aimed at providingunparalleled service to its valued clientele

Head ndash Office

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998 Gautam is a qualified Chartered Accountant

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited Regd Office H Block 1st Floor Dhirubhai Ambani Knowledge City Navi MumbaiMaharashtra-400710India Reliance Life Insurance Company Limited is licensed life insurance company registered with the Insurance Regulatory and Development Authority (Registration No 121) in accordance with the provisions of the Insurance Act 1938

Branches

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

Given few Branches with Exact Location of Lucknow amp Kanpur in Uttar_Pradesh-

Given below are the branches located in Lucknow

Location

Branch Type Address Phone No

Vikar Nagar

Branch

Office

FF PLOT NO 12 SECTOR 9VIKAR NAGAR KK PALACE ABOVE BANK OF MAHARSHTRA LUCKNOW Uttar Pradesh- 226006

0522321388305223213881

Sector Branc 2ND FLOOR ANURAG 0522302027405223213

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1 LDA Colony

h Office

PLAZA CP 51SECTOR -1 LDA COLONY AASHIYANA LUCKNOW Uttar Pradesh- 226012

884

LucknowBranc

h Office

Reliance House 118 TCV Behind Wave Multiplex Vibhuti Khand Gomti Nagar Lucknow-226010

05223020300

LucknowArea

Office

Rohit Building 1st Floor No1 Opp to Sahara ComplexShahnajaf Road HajaratganjLucknowUttar Pradesh-226001

0522302025505223020240

Given below are the branches located in Kanpur

LocationBranch Type

Address Phone No

Pandu Nagar

Branch Office

Asthana Towers 117H1283 Pandu Nagar Kanpur Uttar

0512-3918861

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Pradesh - 208005

Civil linesBranch Office

14-113 Kn Chambers Civil Lines Kanpur- 208001

0512-39180953918117

Lal Bunglow

Branch Office

GF GROUND FLOOR5 PARADEVANPUR LAL BUNGLOW KANPUR Uttar Pradesh-208007

0512-3200889

Shastri Nagar

Branch Office

GF NILGIRI COMPLEX 12230SHASTRI NAGAR KANPUR Uttar Pradesh-208005

0512-3299981

KanpurBranch Office

OFFICE NO 3 GROUND FLR KAN CHAMBERS CIV IL LINES KANPUR KNPR UP 208002 INDIA WIRELINE KANPUR

5123918860 - 61

Values

Reliance Life Insurance Company Limited has some core values which are listed as follows

1) Result Oriented2) Performance Driven3) Customer Focused4) Learning and Development Oriented5) Employee Centric6) Informal and Fun

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Management

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998

Gautam is a qualified Chartered Accountant

Satya Pal Talwar Independent Director

Satya Pal is an Independent Director of Reliance Life Insurance Company Limited He holds an experience of more than 35 years in operations and policy formulation

Through his distinguished service in the financial industry Satya Pal has served as the lsquoChairman and Managing Directorrsquo of renowned organisations such as Bank of Baroda Union Bank of India and Oriental Bank of Commerce His in-depth knowledge of the sector has seen him rise quickly into pivotal positions at advisory and board levels in Indian and as well Global organisations such as SEBI

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 17: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

India is very low in both life and non-life segment so there is lot potential to be tapped Before starting the discussion on insurance industry and related issues we have to start with the basics of insurance So first we understand what is insurance How the word lsquoinsurancersquo is different from the word lsquoassurancersquo etc What happens in a average familyThere is someone who earns and his family comprises of wife kids parents if not all there is a subset of these family members The head of the family earns and his family lives happily All the expenses are met from the earnings of this main member most of the time the husband Now consider this person dies in an accident or for that matter because of any event What happens What happens to his family members other than the psychological trauma If they donrsquot have money to take care for them selves either some one from family have to take up the job and start working which may not be possible for them or They have to decrease their standard of life to maintain the expenses They are now totally unsecured from futurersquos point of view In short they are totally messed up which should not have happened I gave this detailed explanation for the circumstances because i wanted you to understand how bad can happen and proper measures must be taken care for this

Difference between Insurance and Assurance

Assurance is older in history and it was used to describe all types of insurances From 1826 the term assurance came to be used only for the risks covered by life insurance and the term insurance was exclusively used to denote the risks covered by marine fire etc The word assurance indicated certainty In life insurance there is an Assurance from the insurance company to make payment under the policy either on the maturity or at earlier death On the other hand the word Insurance was used to denote indemnity type of insurances where the Insurance company was liable to pay only in case of the loss damage theproperty The Insured event was bound to happen sooner or later under assurance but the event insured against may or may not happen under insurance

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

The principle of ldquoindemnityrdquo applies to ldquoinsurance contractsrdquo(non-life) only The scope of the word insurance is wider

Principles of Insurance

FUNDAMENTAL PRINCIPLES OF INSURANCE

Some useful terms in Insurance

INDEMNITY

A contract of insurance contained in a fire marine burglary or any other policy (excepting life assurance and personal accident and sickness insurance) is a contract of indemnity This means that the insured in case of loss against which the policy has been issued shall be paid the actual amount of loss not exceeding the amount of the policy ie he shall be fully indemnified The object of every contract of insurance is to place the insured in the same financial position as nearly as possible after the loss as if he loss had not taken place at all It would be against public policy to allow an insured to make a profit out of his loss or damage

UTMOST GOOD FAITH

Since insurance shifts risk from one party to another it is essential that there must be utmost good faith and mutual confidence between the insured and the insurer In a contract of insurance the insured knows more about the subject matter of the contract than the insurer Consequently he is duty bound to disclose accurately all material facts and nothing should be withheld or concealed Any fact is material which goes to the root of the contract of insurance and has a bearing on the risk involved It is only when the insurer knows the whole truth that he is in a position to judge (a) whether he should accept the risk and (b) what premium he should charge

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

If that were so the insured might be tempted to bring about the event insured against in order to get money

middot Insurable Interest - A contract of insurance effected without insurable interest is void It means that the insured must have an actual pecuniary interest and not a mere anxiety or sentimental interest in the subject matter of the insurance The insured must be so situated with regard to the thing insured that he would have benefit by its existence and loss from its destruction The owner of a ship run a risk of losing his ship the charterer of the ship runs a risk of losing his freight and the owner of the cargo incurs the risk of losing his goods and profit So all these persons have something at stake and all of them have insurable interest It is the existence of insurable interest in a contract of insurance which distinguishes it from a mere watering agreement

middot Causa Proxima - The rule of causa proxima means that the cause of the loss must be proximate or immediate and not remote If the proximate cause of the loss is a peril insured against the insured can recover When a loss has been brought about by two or more causes the question arises as to which is the causa proxima although the result could not have happened without the remote cause But if the loss is brought about by any cause attributable to the misconduct of the insured the insurer is not liable

middot Risk - In a contract of insurance the insurer undertakes to protect the insured from a specified loss and the insurer receive a premium for running the risk of such loss Thus risk must attach to a policy

middot Mitigation of Loss - In the event of some mishap to the insured property the insured must take all necessary steps to mitigate or minimize the loss just as any prudent person would do in those circumstances If he does not do so the insurer can avoid the payment of loss attributable to his negligence But it must be remembered that though the insured is bound to do his best for his insurer he is not bound to do so at the risk of his life

middot Subrogation - The doctrine of subrogation is a corollary to the principle of indemnity and applies only to fire and marine insurance According to it when an insured has received full indemnity in respect of his loss all rights and remedies

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

which he has against third person will pass on to the insurer and will be exercised for his benefit until he (the insurer) recoups the amount he has paid under the policy It must be clarified here that the insurers right of subrogation arises only when he has paid for the loss for which he is liable under the policy and this right extend only to the rights and remedies available to the insured in respect of the thing to which the contract of insurance relates

middot Contribution - Where there are two or more insurance on one risk the principle of contribution comes into play The aim of contribution is to distribute the actual amount of loss among the different insurers who are liable for the same risk under different policies in respect of the same subject matter Any one insurer may pay to the insured the full amount of the loss covered by the policy and then become entitled to contribution from his co-insurers in proportion to the amount which each has undertaken to pay in case of loss of the same subject-matter

In other words the right of contribution arises when (I) there are different policies which relate to the same subject-matter (ii) the policies cover the same peril which caused the loss and (iii) all the policies are in force at the time of the loss and (iv) one of the insurers has paid to the insured more than his share of the loss

History of Insurance

The concept of insurance is believed to have emerged almost 4500 years ago in the ancient land of Babylonia where traders used to bear risk of the carvan by giving loans which were later repaid with interest when the goods arrived safelyThe concept of insurance as we know today took shape in 1688 at a place called Lloydrsquos Coffee House in London where risk bearers used to meet to transact business This coffee house became so popular that Lloydrsquos becamethe one of the first modern insurance companies by the end of the eighteenth century Marine insurance companies came into existence by the end of the eighteenth century These companies were empowered to write fire and life insurance as well as marine The Great Fire of London in 1966 caused huge

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

loss of property and life With a view to providing fire insurance facilities Dr Nicholas Barbon set up in 1967 the first fire insurance company known as the Fire officeThe early history of insurance in India can be traced back to the Vedas The Sanskrit term lsquoYogakshemarsquo (meaning well being) the name of Life Insurance Corporation of Indiarsquos corporate headquarters is found in the Rig Veda The Aryans practiced some form of lsquocommunity insurancersquo around 1000 BCLife insurance in its modern form came to India from England in 1818 The Oriental Life Insurance Company was the first insurance company to be set up in India to help the widows of European community The insurance companies which came into existence between 1818 and 1869 treated Indian lives as subnormal and charged an extra premium of 15 to 20 percent The first Indian insurance company the Bombay Mutual Life Assurance Society came into existence in 1870 to cover Indian lives at normal ratesThe Insurance Act 1938 the first comprehensive legislation governing both life and non-life branches of insurance were enacted to provide strict state control over insurance business This amended insurance Act looked into investments expenditure and management of these companies By the mid- 1950s there were 154 Indian insurers 16 foreign insurers and75 provident societies carrying on life insurance business in India Insurance business flourished and so did scams irregularities and dubious investment practices by scores of companies As a result the government decided tonationalize the life assurance business in India The Life Insurance Corporation of India (LIC) was set up in 1956 The nationalization of life insurance was followed by general insurance in 1972

Time line in Insurance history

1818 British introduced the life insurance to India with the establishment of the Oriental Life Insurance Company in Calcutta

1850 Non life insurance started with Triton Insurance

Company

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1870 Bombay Mutual Life Assurance Society is the first India owned life insurer

1912 The Indian Life Assurance Company Act enacted to regulate the life insurance business

1938 The Insurance Act was enacted 1956 Nationalization took place Government took over 245 Indian and

foreign insurers and provident societies 1972 Non-life business nationalized General Insurance Corporation (GIC)

came into being 1993 Malhotra committee was constituted under the chairmanship of

former RBI chief R N Malhotra todraw a blue print for insurance sector reforms

1994 Malhotra committee recommended reentry of private players 1997 IRDA (Insurance Regulatory and Development Authority) was set up

as a regulator of the insurance market in India 2000 IRDA started giving license to private insurers ICICI Prudential HDFC

were first private players to sell insurance Policies 2001 Royal Sundaram was the first non-life private player to sell an

insurance policy 2002 Bank allowed to sell insurance plans as TPAs enter the scene insurers

start setting non-life claims in the cashless mode

Meaning of Life InsuranceIt insures the life of the person buying the Life Insurance Certificate Once a Life Insurance is sold by a company then the company remains legally entitled to make payment to the beneficiary after the death of the policy holder

There are three parties in a life insurance transaction the insurer the insured and the owner of the policy (policyholder) although the owner and 16 the insured are often the same person Another important person involved in a life insurance policy is the beneficiary The beneficiary is the person

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

or persons who will receive the policy proceeds upon the death of the insuredLife insurance may be divided into two basic classes ndash term and permanent

bull Term life insurance provides for life insurance coverage for aspecified term of years for a specified premium The policy does not accumulate cash value

bull Permanent life insurance is life insurance that remains in force until the policy matures unless the owner fails to pay the premium when due

bull Whole life insurance provides for a level premium and a cash value table included in the policy guaranteed by the company The primary advantages of whole life are guaranteed death benefits guaranteed cash values fixed and known annual premiums and mortality and expense charges will not reduce the cash value shown in the policy

bull Universal life insurance (UL) is a relatively new insurance product intended to provide permanent insurance coverage with greater flexibility in premium payment and the potential for a higher internal rate of return A universal life policy includes a cash account Premiums increase the cash account If you want insurance protection only and not a savings and investment product buy a term life insurance policy

If you want to buy a whole life universal life or other cash value policyplan to hold it for at least 15 years Canceling these policies after only a few years can more than double your

life insurance costs Check the National Association of Insurance Commissioners website (wwwnaicorgcis) or your local library for information on the financial soundness of insurance companies

History of Life Insurance

Risk protection has been a primary goal of humans and institutions throughout history Protecting against risk is what insurance is all about Over 5000 years ago in China insurance was seen as a preventative measure against piracy on the sea

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Piracy in fact was so prevalent that as a way of spreading the risk a number of ships would carry a portion of another ships cargo so that if one ship was captured the entire shipmentwould not be lostIn another part of the world nearly 4500 years ago in the ancient land of Babylonia traders used to bear risk of the caravan trade by giving loans that had to be later repaid with interest when the goods arrived safely In 2100BC the Code of Hammurabi granted legal status to the practice It formalized concepts of ldquobottomryrdquo referring to vessel bottoms and ldquorespondentiardquo referring to cargo These provided the underpinning for marine insurance contracts Such contracts contained three elements a loan on the vessel cargo or freight an interest rate and a surcharge to cover thepossibility of loss In effect ship owners were the insured and lenders were the under writers Life insurance came about a later in ancient Rome where burial clubs were formed to cover the funeral expenses of its members as well as help survivors monetarily With Romes fall around 450 AD most of theconcepts of insurance were abandoned but aspects of it did continue through the Middle Ages particularly with merchant and artisan guilds These provided forms of member insurance covering risks like fire flood theft disability death and even imprisonment During the feudal period early forms of insurance ebbed with the declineo f travel and long-distance trade But during the 14th to 16th centuries transportation commerce and insurance would again reemerge Insurance in India can be traced back to the Vedas For instance Yogakshema the name of Life Insurance Corporation of Indias corporate headquarters is derived from the Rig Veda The term suggests that a form of community insurance was prevalent around 1000 BC and practiced by the AryansAnd similar to ancient Rome burial societies were formed in the Buddhist period to help families build houses and to protect widows and children1048766 Modern InsuranceIllegal almost everywhere else in Europe life insurance in England was vigorously promoted in the three decades following the Glorious Revolution of 1688 The type of insurance we see today owes its roots to 17th centuryEngland Lloyds of London or as they were known then Lloyds Coffee House was the location where merchants ship owners and underwriters met to discuss and transact business deals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

While serving as a means of risk-avoidance life insurance also appealed strongly to the gambling instincts of Englands burgeoning middle class Gambling was so rampant in fact that when newspapers published names of prominent people who were seriously ill bets were placed at Lloydrsquos ontheir anticipated dates of death Reacting against such practices 79 merchant underwriters broke away in 1769 and two years later formed a ldquoNew Lloydrsquos Coffee Houserdquo that became known as the ldquoreal Lloydrsquosrdquo Making wagers onpeoples deaths ceased in 1774 when parliament forbade the practice1048766 Insurance moves to AmericaThe US insurance industry was built on the British model The year 1735 saw the birth of the first insurance company in the American colonies in Charleston SC The Presbyterian Synod of Philadelphia in 1759 sponsored the first life insurance corporation in America for the benefit of ministers and their dependents And the first life insurance policy for the generalpublic in the United States was issued in Philadelphia on May 22 1761 But it wasnt until 80 years later (after 1840) that life insurance really took off in a big way The key to its success was reducing the opposition from religious groupsIn 1835 the infamous New York fire drew peoples attention to the need to provide for sudden and large losses Two years later Massachusetts became the first state to require companies by law to maintain such reserves The great Chicago fire of 1871 further emphasized how fires can cause hugelosses in densely populated modern cities The practice of reinsurance wherein the risks are spread among several companies was devised specifically for such situationsWith the creation of the automobile public liability insurance which first made its appearance in the 1880s gained importance and acceptance More advancement was made to insurance during the process of industrialization In 1897 the British government passed the Workmens Compensation Act which made it mandatory for a company to insure itsemployees against industrial accidents During the 19th century many societies were founded to insure the life andhealth of their members while fraternal orders provided low-cost membersonly insurance Even today such fraternal orders continue to provide insurance coverage to members as do most labor organizations Many employers sponsor group insurance policies for their employees providing

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

not just life insurance but sickness and accident benefits and old-age pensions Employees contribute a certain percentage of the premium for these policies1048766 Final ThoughtsEven though the American insurance industry was greatly influenced by Britain the US market developed somewhat differently from that of the United Kingdom Contributing to that was Americas size land diversity and the overwhelming desire to be independent As America moved from acolonial outpost to an independent force from a farming country to an industrial nation the insurance business developed from a small number of companies to a large industry Insurance became more sophisticated offering new types of coverage and diversified services for an increasingly complex country

Key features of Life Insurance

1) Nomination -When one makes a nomination as the policyholder you continue to be the owner of the policy and the nominee does not have any right under the policy so long as you are alive The nominee has only the right to receive the policy monies in case of your death within the term of the policy

2) Assignment -If your intention is that your policy monies should go only to a particular person you need to assign the policy in favor of that person3) Death Benefit -The primary feature of a life insurance policy is the death benefit it providesPermanent policies provide a death benefit that is guaranteed for the life of the insured provided the premiums have been paid and the policy has notbeen surrendered4) Cash Value -The cash value of a permanent life insurance policy is accumulated throughout the life of the policy It equals the amount a policy owner would receive after any applicable surrender charges if the policy were surrendered before the insureds death5) Dividends -Many life insurance companies issue life insurance policies that entitle the policy owner to share in the companys divisible surplus6) Paid-Up Additions -Dividends paid to a policy owner of a participating policy can be used in numerous ways one of which is toward the purchase of additional coverage

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

called paid-up additions7) Policy Loans -Some life insurance policies allow a policy owner to apply for a loan against the value of their policy Either a fixed or variable rate of interest is chargedThis feature allows the policy owner an easily accessible loan in times of need or opportunity8) Conversion from Term to Permanent -When in need of temporary protection individuals often purchase term life insurance If one owns a term policy sometimes a provision is available that will allow her to convert her policy to a permanent one without providing additional proof of insurability9) Disability Waiver of Premium-Waiver of Premium is an option or benefit that can be attached to a life insurance policy at an additional cost It guarantees that coverage will stay inforce and continue to grow

Benefits of Life Insurance 1) Risk cover -Life Insurance contracts allow an individual to have a risk cover against any unfortunate event of the future2) Tax Deduction -Under section 80C of the Income Tax Act of 1961 one can get tax deductionon premiums up to one lakh rupees Life Insurance policies thus decrease the total taxable income of an individual3) Loans -An individual can easily access loans from different financial institutions by pledging his insurance policies4) Retirement Planning -What had provided protection against the financial consequences of premature death may now be used to help them enjoy their retirement years Moreover the cash value can be used as an additional income in the old age5) Educational Needs -Similar to retirement planning the cash values that flow from ones life insurance schemes can be utilized for educational needs of the insurer or his children

Role of Life Insurance in the growth of economy The Life Insurance Industry has an enviable track record among public sector units It has a Consistent profit and dividend paying record

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

accompanied by a steady growth in its financial resources Through investments in the Government sector and socially- oriented sectors the Industry has contributed immensely to the nations development The industry is recognized as one of the largest financial Institutions in the country The ventures initiated by the industry in the areas of Mutual Fund Housing Finance has done exceedingly well in recent years To protect the countrys foreign exchange reserves the reinsurance arrangement are so Organized that maximum retention is made possible within the country while at the same time protecting interests of the policy holders

Insurance Concept And History

The insurance plan was developed for modern day laws and as a means of providing individuals and businesses with protection against risks Prior to insurance being offered as a service and product when people ran into problems the community would come together to make repairs For instance before insurance was formally offered if a neighborrsquos home were to burn down other neighbors family members and friends would gather all the necessary materials and tools and together rebuild the home However as population grew this small community in most parts of the world changesInterestingly the insurance plan that we know of today was actually based on ancient traditions of the Babylonian and Chinese traders Historians tell us that during the second and third millennia BC merchants in China would have to travel over horrific rapids of the rivers as a means of distributing the things they made To accomplish this the wares were moved using several vessels because it was common for one to capsize

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Introduction of the Company

RELIANCE Life Insurance Limited

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

After many years of debate the government has decided to increase the foreign direct investment (FDI) limit in insurance firms from 26 percent to 49 percent The government will now introduce a bill in Parliament to effect this change The government however conceded that the bill might not be passed by the current Parliament for want of_time

Dhirubhai embarked on his first business venture he had a seed capital of barely US$ 300 (around Rs 14000) Over the next three and a half decades he converted this fledgling enterprise into a Rs 60000 crore colossusmdashan achievement which earned Reliance a place on the global Fortune 500 list the first ever Indian private company to do so Dhirubhai is widely regarded as the father of Indiarsquos capital markets In 1977 when Reliance Textile Industries Limited first went public the Indian stock market was a place patronised by a small club of elite investors which dabbled in a handful of stocks Dhirubhai managed to convince a large number of first-time retail investors to participate in the unfolding Reliance story and put their hard-earned money in the Reliance Textile IPO promising them in exchange for their trust substantial return on their investments It was to be the start of one of great stories of mutual respect and reciprocal gain in the Indian markets

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Under Dhirubhairsquos extraordinary vision and leadership Reliance scripted one of the greatest growth stories in corporate history anywhere in the world and went on to become Indiarsquos largest private sector enterprise Through out this amazing journey Dhirubhai always kept the interests of the ordinary shareholder uppermost in mind in the process making millionaires out of many of the initial investors in the Reliance stock and creating one of the worldrsquos largest shareholder families

About Reliance Life Insurance

Reliance Life Insurance offers you products that fulfill your savings and protection needs Our aim is to emerge as a transnational Life Insurer of global scale and standard

Reliance Life Insurance is an associate company of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indiarsquos leading private sector financial services companies and ranks among the top 3 private sector financial services and banking companies in terms of net worth Reliance Capital has interests in asset management and mutual funds stock broking life and general insurance proprietary investments private equity and other activities in financial services

Reliance - Anil Dhirubhai Ambani Group also has presence in Communications Energy Natural Resources Media Entertainment Healthcare and Infrastructure

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited

INSIDERS ON BOARD OF DIRECTORS

Name (Connections)

Relationships Title Age

R Nandagopal 12 RelationshipsChief Executive Officer and Director

50

Malay Ghosh 12 Relationships President and Director --

Saumen Ghosh 12 RelationshipsNon Executive Director and Group President of Reliance Capital Limited

--

S Krishnan 12 Relationships

Chief Risk Officer and Director

--

R Rangarajan 12 Relationships

Chief Investment Officer and Director

--

C Mohan 12 Relationships

Chief Technology Officer and Director

--

Saroj Panigrahi 12 Relationships

Head of Legal amp Compliance Company Secretary and Director

--

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Title Age

Maneesha Thakur

12 RelationshipsChief Human Resources Officer and Director

--

Other Board Members on Board of Directors

Name (Connections)

Relationships Primary Company Age

Gautam Doshi

61 Relationships

Reliance - Anil Dhirubhai Ambani Group

57

Rajesh Bahl 12 Relationships

University of Delhi --

Pournima Gupte

12 Relationships

Reliance Life Insurance Company Limited

--

S Talwar BA LLB CAIIB

77 Relationships

Housing Development and Infrastructure Limited

70

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Primary Company Age

Rajendra Chitale

63 Relationships

Ishaan Real Estate Plc

Company Profile

Reliance Life Insurance Company Limited provides life insurance products to individuals and corporates in India It offers solutions for individuals such as protection term credit guardian endowment wealth creation with health coverage cash flow savings and investment unit linked investment and insurance automatic investment market return retirement and child plans The company also provides solutions for groups which include employersrsquo liability group superannuation group gratuity group leave encashment employee protection group credit shield group term assurance and employee voluntary benefit plans It offers its products through agents The company was incorporated in 2001 and is based in Mumbai India As of October 22 2005 Reliance Life Insurance Company Limited operates as a subsidiary of Reliance Capital Ltd

Key Executives Mr R Nandagopal

Chief Executive Officer and Director

Age 50

Mr Malay Ghosh

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

President and Director

Mr Sunil Agrawal

Chief Financial Officer

Mr Saumen Ghosh

Non Executive Director and Group President of Reliance Capital Limited

Mr S V Sunder Krishnan Chief Risk Officer and Director

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indias leading private sector financial services companies which ranks among the top 3 private sector financial services and banking companies Reliance Life Insurance is not only one of Indias fastest growing life insurance companies but also counts among the top 4 private sector insurers In just 2 years the Company has crossed the markof_17Million_policies

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP) Given below is the list of the policies provided by Reliance Life Insurance Company

Protection Plans

Reliance Term Plan Reliance Simple Term Plan Reliance Special Term Plan Reliance Credit Guardian Plan Reliance Special Credit Guardian Plan Reliance Endowment Plan

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Special Endowment Plan Reliance Connect 2 Life Reliance Whole Life Plan Reliance Wealth + Health Plan Reliance Cash Flow Plan

Child Plans

Reliance Super Invest Assure Plan Reliance Child Plan Reliance Secure Child Plan Reliance Wealth + Health Plan

Savings amp Investment Plans

Reliance Savings Linked Insurance Plan Reliance Super Invest Assure Plus Plan Reliance Super Invest Assure Plan Total Investment Plan I - Insurance Reliance TIPS -Series I- Insurance Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan Reliance Cash Flow Plan Reliance Super Market Return Plan Reliance Endowment Plan Reliance Special Endowment Plan Reliance Whole Life Plan Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Connect 2 Life Plan Reliance Imaan Investment Plan

Retirement Plans

Total Investment Plan II - Pension

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan

Group Plans

Employers Liability Solutions Employee Protection Solutions Employee Voluntary Benefits

History

Yr 2001-2002 ( From 1st Jan 2001 to Dec 2002)

Insurance Industry in this year so far has 5new entrants namely

Life Insurers

SNo

RegistrationNumber

Date of Reg

Name of the Company

1 121 03012002

Reliance Life Insurance Company Limite d

Reliance Capital Limited announced the launch of its life insurance business on February 1 2006 This was after obtaining the required regulatory approvals from

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

the Registrar Of Companies and the Insurance Regulatory and Development Authority It was in August 2005 that the ball was set rolling when Reliance Capital Limited the financial arm of Reliance ndash Anil Dhirubhai Ambani Group (ADAG) ndash announced the requisition of 100 shareholding in AMP Sanmar Life Insurance Company Limited and the formal transfer of shares took place in October 2005 The company will issue all policy contracts under the Reliance Life Insurance Company limited name All the existing policy contracts also stand transferred to the Reliance Life Insurance entity with all the original contractual terms and commitments intact

Journey so far

Most organizations focus their energies on growth during early stages of the business-building exercise Over a period of time when the business reaches a critical mass the tiny leakages start looking fatal The overall extent of such inefficiencies and lack of control results in major erosion in the companys capital asset value as well as a leap in operational expenses If this phase coincides with an economic slump the companys leadership comes under the scanner Therefore right from the beginning we at Reliance Life Insurance built a mechanism to ensure an in-built IT governance track which remains invisible irrespective of the business dynamic nature

1048766 2005August Anil Dhirubhai Ambani Group (ADAG) announces theacquisition of 100 percent shareholding in AMP Sanmar Life InsuranceCo Ltd

1048766 2006January 17 Mr Nandgopal participates in a one-day conference on lsquoOptimising growth opportunities through Distribution Matrix lsquoEmerging Bancassurancersquo organized by the Asia Insurance Post at the Taj President MumbaiFebruary 1 Rliance Life Insurance officially launched

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

February 16 17 18 Strategy meet at the Reliance Management Institute Amongst those who participate are the CEO COO Functional Heads Regional Managers and Regional Sales ManagersFebruary 26 A Puja held at the Churchgate office situated in Express Building 4th Floor 14 lsquoErsquo Road MumbaiMarch 1 Churchgate office inaugurated by Mr AmitabhJhunjhunwala Mr Amitabh Chaturvedi and Mr NandgopalMarch 6 Shifting to the new premises at Churchgate commencesMarch 7 The new office at Chennai at the Trapezium First Floor 39 Nelson Manickam Road inaugurated by their CEO Mr Nandgopal Mr KV Srinivasan and Mr Sureshbabu also graced the occasion

Mission

The mission of Reliance Life Insurance Company Limited is to be the best in every sphere- business results customer care and employee focus The aim of the company is to Think Bigger and Think Better

Vision Mission amp Goal And Achievements

Vision

Empowering everyone live their dreams

Mission

Create unmatched value for everyone through dependable effective transparent and profitable life insurance and pension plans

Our Goal

Reliance Life Insurance would strive hard to achieve the 3 goals mentioned below

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Emerge as transnational Life Insurer of global scale and standard Create best value for Customers Shareholders and all Stake holders Achieve impeccable reputation and credentials through best business

practices

Achievements

3rd largest private player in a span of just 4 years moved from 11th position to 3rd

Amongst the fastest growing Companies for 4 years in a row

Continuous increase in market share over 4 years from 19 in 2005-06 to 1026 in 2009 -10

RLIC has achieved a growth rate of 21 while the private industry has grown at 13

Fastest to reach the 5 million policy mark

Largest private insurer in terms of policy count in 2009-10

1145 branches 195000 Advisors and over 16000 employees

RLIC continues to be amongst the foremost Life Insurance companies in India to be certified ISO 90012000 for all the processes

Awarded the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Certificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

The Company has also won the DL Shah Quality Council of India Commendation Award in the services category in feb 2008 for its work on promoting self help channels for service

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Future Plans

Forty-four new branches to be opened across the country in the coming months and a pan India presence with 162 branches in the coming year

1048766 A state-of-the-art customer care centre will provide continuous responsive services to the caller and promptly address queries collate feedback and suggestions from the caller who may be both prospective and existing clientele and from channel partners in Chennai and Mumbai

1048766 It will be launching additional products aimed at providingunparalleled service to its valued clientele

Head ndash Office

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998 Gautam is a qualified Chartered Accountant

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited Regd Office H Block 1st Floor Dhirubhai Ambani Knowledge City Navi MumbaiMaharashtra-400710India Reliance Life Insurance Company Limited is licensed life insurance company registered with the Insurance Regulatory and Development Authority (Registration No 121) in accordance with the provisions of the Insurance Act 1938

Branches

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

Given few Branches with Exact Location of Lucknow amp Kanpur in Uttar_Pradesh-

Given below are the branches located in Lucknow

Location

Branch Type Address Phone No

Vikar Nagar

Branch

Office

FF PLOT NO 12 SECTOR 9VIKAR NAGAR KK PALACE ABOVE BANK OF MAHARSHTRA LUCKNOW Uttar Pradesh- 226006

0522321388305223213881

Sector Branc 2ND FLOOR ANURAG 0522302027405223213

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1 LDA Colony

h Office

PLAZA CP 51SECTOR -1 LDA COLONY AASHIYANA LUCKNOW Uttar Pradesh- 226012

884

LucknowBranc

h Office

Reliance House 118 TCV Behind Wave Multiplex Vibhuti Khand Gomti Nagar Lucknow-226010

05223020300

LucknowArea

Office

Rohit Building 1st Floor No1 Opp to Sahara ComplexShahnajaf Road HajaratganjLucknowUttar Pradesh-226001

0522302025505223020240

Given below are the branches located in Kanpur

LocationBranch Type

Address Phone No

Pandu Nagar

Branch Office

Asthana Towers 117H1283 Pandu Nagar Kanpur Uttar

0512-3918861

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Pradesh - 208005

Civil linesBranch Office

14-113 Kn Chambers Civil Lines Kanpur- 208001

0512-39180953918117

Lal Bunglow

Branch Office

GF GROUND FLOOR5 PARADEVANPUR LAL BUNGLOW KANPUR Uttar Pradesh-208007

0512-3200889

Shastri Nagar

Branch Office

GF NILGIRI COMPLEX 12230SHASTRI NAGAR KANPUR Uttar Pradesh-208005

0512-3299981

KanpurBranch Office

OFFICE NO 3 GROUND FLR KAN CHAMBERS CIV IL LINES KANPUR KNPR UP 208002 INDIA WIRELINE KANPUR

5123918860 - 61

Values

Reliance Life Insurance Company Limited has some core values which are listed as follows

1) Result Oriented2) Performance Driven3) Customer Focused4) Learning and Development Oriented5) Employee Centric6) Informal and Fun

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Management

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998

Gautam is a qualified Chartered Accountant

Satya Pal Talwar Independent Director

Satya Pal is an Independent Director of Reliance Life Insurance Company Limited He holds an experience of more than 35 years in operations and policy formulation

Through his distinguished service in the financial industry Satya Pal has served as the lsquoChairman and Managing Directorrsquo of renowned organisations such as Bank of Baroda Union Bank of India and Oriental Bank of Commerce His in-depth knowledge of the sector has seen him rise quickly into pivotal positions at advisory and board levels in Indian and as well Global organisations such as SEBI

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 18: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

The principle of ldquoindemnityrdquo applies to ldquoinsurance contractsrdquo(non-life) only The scope of the word insurance is wider

Principles of Insurance

FUNDAMENTAL PRINCIPLES OF INSURANCE

Some useful terms in Insurance

INDEMNITY

A contract of insurance contained in a fire marine burglary or any other policy (excepting life assurance and personal accident and sickness insurance) is a contract of indemnity This means that the insured in case of loss against which the policy has been issued shall be paid the actual amount of loss not exceeding the amount of the policy ie he shall be fully indemnified The object of every contract of insurance is to place the insured in the same financial position as nearly as possible after the loss as if he loss had not taken place at all It would be against public policy to allow an insured to make a profit out of his loss or damage

UTMOST GOOD FAITH

Since insurance shifts risk from one party to another it is essential that there must be utmost good faith and mutual confidence between the insured and the insurer In a contract of insurance the insured knows more about the subject matter of the contract than the insurer Consequently he is duty bound to disclose accurately all material facts and nothing should be withheld or concealed Any fact is material which goes to the root of the contract of insurance and has a bearing on the risk involved It is only when the insurer knows the whole truth that he is in a position to judge (a) whether he should accept the risk and (b) what premium he should charge

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

If that were so the insured might be tempted to bring about the event insured against in order to get money

middot Insurable Interest - A contract of insurance effected without insurable interest is void It means that the insured must have an actual pecuniary interest and not a mere anxiety or sentimental interest in the subject matter of the insurance The insured must be so situated with regard to the thing insured that he would have benefit by its existence and loss from its destruction The owner of a ship run a risk of losing his ship the charterer of the ship runs a risk of losing his freight and the owner of the cargo incurs the risk of losing his goods and profit So all these persons have something at stake and all of them have insurable interest It is the existence of insurable interest in a contract of insurance which distinguishes it from a mere watering agreement

middot Causa Proxima - The rule of causa proxima means that the cause of the loss must be proximate or immediate and not remote If the proximate cause of the loss is a peril insured against the insured can recover When a loss has been brought about by two or more causes the question arises as to which is the causa proxima although the result could not have happened without the remote cause But if the loss is brought about by any cause attributable to the misconduct of the insured the insurer is not liable

middot Risk - In a contract of insurance the insurer undertakes to protect the insured from a specified loss and the insurer receive a premium for running the risk of such loss Thus risk must attach to a policy

middot Mitigation of Loss - In the event of some mishap to the insured property the insured must take all necessary steps to mitigate or minimize the loss just as any prudent person would do in those circumstances If he does not do so the insurer can avoid the payment of loss attributable to his negligence But it must be remembered that though the insured is bound to do his best for his insurer he is not bound to do so at the risk of his life

middot Subrogation - The doctrine of subrogation is a corollary to the principle of indemnity and applies only to fire and marine insurance According to it when an insured has received full indemnity in respect of his loss all rights and remedies

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

which he has against third person will pass on to the insurer and will be exercised for his benefit until he (the insurer) recoups the amount he has paid under the policy It must be clarified here that the insurers right of subrogation arises only when he has paid for the loss for which he is liable under the policy and this right extend only to the rights and remedies available to the insured in respect of the thing to which the contract of insurance relates

middot Contribution - Where there are two or more insurance on one risk the principle of contribution comes into play The aim of contribution is to distribute the actual amount of loss among the different insurers who are liable for the same risk under different policies in respect of the same subject matter Any one insurer may pay to the insured the full amount of the loss covered by the policy and then become entitled to contribution from his co-insurers in proportion to the amount which each has undertaken to pay in case of loss of the same subject-matter

In other words the right of contribution arises when (I) there are different policies which relate to the same subject-matter (ii) the policies cover the same peril which caused the loss and (iii) all the policies are in force at the time of the loss and (iv) one of the insurers has paid to the insured more than his share of the loss

History of Insurance

The concept of insurance is believed to have emerged almost 4500 years ago in the ancient land of Babylonia where traders used to bear risk of the carvan by giving loans which were later repaid with interest when the goods arrived safelyThe concept of insurance as we know today took shape in 1688 at a place called Lloydrsquos Coffee House in London where risk bearers used to meet to transact business This coffee house became so popular that Lloydrsquos becamethe one of the first modern insurance companies by the end of the eighteenth century Marine insurance companies came into existence by the end of the eighteenth century These companies were empowered to write fire and life insurance as well as marine The Great Fire of London in 1966 caused huge

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

loss of property and life With a view to providing fire insurance facilities Dr Nicholas Barbon set up in 1967 the first fire insurance company known as the Fire officeThe early history of insurance in India can be traced back to the Vedas The Sanskrit term lsquoYogakshemarsquo (meaning well being) the name of Life Insurance Corporation of Indiarsquos corporate headquarters is found in the Rig Veda The Aryans practiced some form of lsquocommunity insurancersquo around 1000 BCLife insurance in its modern form came to India from England in 1818 The Oriental Life Insurance Company was the first insurance company to be set up in India to help the widows of European community The insurance companies which came into existence between 1818 and 1869 treated Indian lives as subnormal and charged an extra premium of 15 to 20 percent The first Indian insurance company the Bombay Mutual Life Assurance Society came into existence in 1870 to cover Indian lives at normal ratesThe Insurance Act 1938 the first comprehensive legislation governing both life and non-life branches of insurance were enacted to provide strict state control over insurance business This amended insurance Act looked into investments expenditure and management of these companies By the mid- 1950s there were 154 Indian insurers 16 foreign insurers and75 provident societies carrying on life insurance business in India Insurance business flourished and so did scams irregularities and dubious investment practices by scores of companies As a result the government decided tonationalize the life assurance business in India The Life Insurance Corporation of India (LIC) was set up in 1956 The nationalization of life insurance was followed by general insurance in 1972

Time line in Insurance history

1818 British introduced the life insurance to India with the establishment of the Oriental Life Insurance Company in Calcutta

1850 Non life insurance started with Triton Insurance

Company

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1870 Bombay Mutual Life Assurance Society is the first India owned life insurer

1912 The Indian Life Assurance Company Act enacted to regulate the life insurance business

1938 The Insurance Act was enacted 1956 Nationalization took place Government took over 245 Indian and

foreign insurers and provident societies 1972 Non-life business nationalized General Insurance Corporation (GIC)

came into being 1993 Malhotra committee was constituted under the chairmanship of

former RBI chief R N Malhotra todraw a blue print for insurance sector reforms

1994 Malhotra committee recommended reentry of private players 1997 IRDA (Insurance Regulatory and Development Authority) was set up

as a regulator of the insurance market in India 2000 IRDA started giving license to private insurers ICICI Prudential HDFC

were first private players to sell insurance Policies 2001 Royal Sundaram was the first non-life private player to sell an

insurance policy 2002 Bank allowed to sell insurance plans as TPAs enter the scene insurers

start setting non-life claims in the cashless mode

Meaning of Life InsuranceIt insures the life of the person buying the Life Insurance Certificate Once a Life Insurance is sold by a company then the company remains legally entitled to make payment to the beneficiary after the death of the policy holder

There are three parties in a life insurance transaction the insurer the insured and the owner of the policy (policyholder) although the owner and 16 the insured are often the same person Another important person involved in a life insurance policy is the beneficiary The beneficiary is the person

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

or persons who will receive the policy proceeds upon the death of the insuredLife insurance may be divided into two basic classes ndash term and permanent

bull Term life insurance provides for life insurance coverage for aspecified term of years for a specified premium The policy does not accumulate cash value

bull Permanent life insurance is life insurance that remains in force until the policy matures unless the owner fails to pay the premium when due

bull Whole life insurance provides for a level premium and a cash value table included in the policy guaranteed by the company The primary advantages of whole life are guaranteed death benefits guaranteed cash values fixed and known annual premiums and mortality and expense charges will not reduce the cash value shown in the policy

bull Universal life insurance (UL) is a relatively new insurance product intended to provide permanent insurance coverage with greater flexibility in premium payment and the potential for a higher internal rate of return A universal life policy includes a cash account Premiums increase the cash account If you want insurance protection only and not a savings and investment product buy a term life insurance policy

If you want to buy a whole life universal life or other cash value policyplan to hold it for at least 15 years Canceling these policies after only a few years can more than double your

life insurance costs Check the National Association of Insurance Commissioners website (wwwnaicorgcis) or your local library for information on the financial soundness of insurance companies

History of Life Insurance

Risk protection has been a primary goal of humans and institutions throughout history Protecting against risk is what insurance is all about Over 5000 years ago in China insurance was seen as a preventative measure against piracy on the sea

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Piracy in fact was so prevalent that as a way of spreading the risk a number of ships would carry a portion of another ships cargo so that if one ship was captured the entire shipmentwould not be lostIn another part of the world nearly 4500 years ago in the ancient land of Babylonia traders used to bear risk of the caravan trade by giving loans that had to be later repaid with interest when the goods arrived safely In 2100BC the Code of Hammurabi granted legal status to the practice It formalized concepts of ldquobottomryrdquo referring to vessel bottoms and ldquorespondentiardquo referring to cargo These provided the underpinning for marine insurance contracts Such contracts contained three elements a loan on the vessel cargo or freight an interest rate and a surcharge to cover thepossibility of loss In effect ship owners were the insured and lenders were the under writers Life insurance came about a later in ancient Rome where burial clubs were formed to cover the funeral expenses of its members as well as help survivors monetarily With Romes fall around 450 AD most of theconcepts of insurance were abandoned but aspects of it did continue through the Middle Ages particularly with merchant and artisan guilds These provided forms of member insurance covering risks like fire flood theft disability death and even imprisonment During the feudal period early forms of insurance ebbed with the declineo f travel and long-distance trade But during the 14th to 16th centuries transportation commerce and insurance would again reemerge Insurance in India can be traced back to the Vedas For instance Yogakshema the name of Life Insurance Corporation of Indias corporate headquarters is derived from the Rig Veda The term suggests that a form of community insurance was prevalent around 1000 BC and practiced by the AryansAnd similar to ancient Rome burial societies were formed in the Buddhist period to help families build houses and to protect widows and children1048766 Modern InsuranceIllegal almost everywhere else in Europe life insurance in England was vigorously promoted in the three decades following the Glorious Revolution of 1688 The type of insurance we see today owes its roots to 17th centuryEngland Lloyds of London or as they were known then Lloyds Coffee House was the location where merchants ship owners and underwriters met to discuss and transact business deals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

While serving as a means of risk-avoidance life insurance also appealed strongly to the gambling instincts of Englands burgeoning middle class Gambling was so rampant in fact that when newspapers published names of prominent people who were seriously ill bets were placed at Lloydrsquos ontheir anticipated dates of death Reacting against such practices 79 merchant underwriters broke away in 1769 and two years later formed a ldquoNew Lloydrsquos Coffee Houserdquo that became known as the ldquoreal Lloydrsquosrdquo Making wagers onpeoples deaths ceased in 1774 when parliament forbade the practice1048766 Insurance moves to AmericaThe US insurance industry was built on the British model The year 1735 saw the birth of the first insurance company in the American colonies in Charleston SC The Presbyterian Synod of Philadelphia in 1759 sponsored the first life insurance corporation in America for the benefit of ministers and their dependents And the first life insurance policy for the generalpublic in the United States was issued in Philadelphia on May 22 1761 But it wasnt until 80 years later (after 1840) that life insurance really took off in a big way The key to its success was reducing the opposition from religious groupsIn 1835 the infamous New York fire drew peoples attention to the need to provide for sudden and large losses Two years later Massachusetts became the first state to require companies by law to maintain such reserves The great Chicago fire of 1871 further emphasized how fires can cause hugelosses in densely populated modern cities The practice of reinsurance wherein the risks are spread among several companies was devised specifically for such situationsWith the creation of the automobile public liability insurance which first made its appearance in the 1880s gained importance and acceptance More advancement was made to insurance during the process of industrialization In 1897 the British government passed the Workmens Compensation Act which made it mandatory for a company to insure itsemployees against industrial accidents During the 19th century many societies were founded to insure the life andhealth of their members while fraternal orders provided low-cost membersonly insurance Even today such fraternal orders continue to provide insurance coverage to members as do most labor organizations Many employers sponsor group insurance policies for their employees providing

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

not just life insurance but sickness and accident benefits and old-age pensions Employees contribute a certain percentage of the premium for these policies1048766 Final ThoughtsEven though the American insurance industry was greatly influenced by Britain the US market developed somewhat differently from that of the United Kingdom Contributing to that was Americas size land diversity and the overwhelming desire to be independent As America moved from acolonial outpost to an independent force from a farming country to an industrial nation the insurance business developed from a small number of companies to a large industry Insurance became more sophisticated offering new types of coverage and diversified services for an increasingly complex country

Key features of Life Insurance

1) Nomination -When one makes a nomination as the policyholder you continue to be the owner of the policy and the nominee does not have any right under the policy so long as you are alive The nominee has only the right to receive the policy monies in case of your death within the term of the policy

2) Assignment -If your intention is that your policy monies should go only to a particular person you need to assign the policy in favor of that person3) Death Benefit -The primary feature of a life insurance policy is the death benefit it providesPermanent policies provide a death benefit that is guaranteed for the life of the insured provided the premiums have been paid and the policy has notbeen surrendered4) Cash Value -The cash value of a permanent life insurance policy is accumulated throughout the life of the policy It equals the amount a policy owner would receive after any applicable surrender charges if the policy were surrendered before the insureds death5) Dividends -Many life insurance companies issue life insurance policies that entitle the policy owner to share in the companys divisible surplus6) Paid-Up Additions -Dividends paid to a policy owner of a participating policy can be used in numerous ways one of which is toward the purchase of additional coverage

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

called paid-up additions7) Policy Loans -Some life insurance policies allow a policy owner to apply for a loan against the value of their policy Either a fixed or variable rate of interest is chargedThis feature allows the policy owner an easily accessible loan in times of need or opportunity8) Conversion from Term to Permanent -When in need of temporary protection individuals often purchase term life insurance If one owns a term policy sometimes a provision is available that will allow her to convert her policy to a permanent one without providing additional proof of insurability9) Disability Waiver of Premium-Waiver of Premium is an option or benefit that can be attached to a life insurance policy at an additional cost It guarantees that coverage will stay inforce and continue to grow

Benefits of Life Insurance 1) Risk cover -Life Insurance contracts allow an individual to have a risk cover against any unfortunate event of the future2) Tax Deduction -Under section 80C of the Income Tax Act of 1961 one can get tax deductionon premiums up to one lakh rupees Life Insurance policies thus decrease the total taxable income of an individual3) Loans -An individual can easily access loans from different financial institutions by pledging his insurance policies4) Retirement Planning -What had provided protection against the financial consequences of premature death may now be used to help them enjoy their retirement years Moreover the cash value can be used as an additional income in the old age5) Educational Needs -Similar to retirement planning the cash values that flow from ones life insurance schemes can be utilized for educational needs of the insurer or his children

Role of Life Insurance in the growth of economy The Life Insurance Industry has an enviable track record among public sector units It has a Consistent profit and dividend paying record

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

accompanied by a steady growth in its financial resources Through investments in the Government sector and socially- oriented sectors the Industry has contributed immensely to the nations development The industry is recognized as one of the largest financial Institutions in the country The ventures initiated by the industry in the areas of Mutual Fund Housing Finance has done exceedingly well in recent years To protect the countrys foreign exchange reserves the reinsurance arrangement are so Organized that maximum retention is made possible within the country while at the same time protecting interests of the policy holders

Insurance Concept And History

The insurance plan was developed for modern day laws and as a means of providing individuals and businesses with protection against risks Prior to insurance being offered as a service and product when people ran into problems the community would come together to make repairs For instance before insurance was formally offered if a neighborrsquos home were to burn down other neighbors family members and friends would gather all the necessary materials and tools and together rebuild the home However as population grew this small community in most parts of the world changesInterestingly the insurance plan that we know of today was actually based on ancient traditions of the Babylonian and Chinese traders Historians tell us that during the second and third millennia BC merchants in China would have to travel over horrific rapids of the rivers as a means of distributing the things they made To accomplish this the wares were moved using several vessels because it was common for one to capsize

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Introduction of the Company

RELIANCE Life Insurance Limited

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

After many years of debate the government has decided to increase the foreign direct investment (FDI) limit in insurance firms from 26 percent to 49 percent The government will now introduce a bill in Parliament to effect this change The government however conceded that the bill might not be passed by the current Parliament for want of_time

Dhirubhai embarked on his first business venture he had a seed capital of barely US$ 300 (around Rs 14000) Over the next three and a half decades he converted this fledgling enterprise into a Rs 60000 crore colossusmdashan achievement which earned Reliance a place on the global Fortune 500 list the first ever Indian private company to do so Dhirubhai is widely regarded as the father of Indiarsquos capital markets In 1977 when Reliance Textile Industries Limited first went public the Indian stock market was a place patronised by a small club of elite investors which dabbled in a handful of stocks Dhirubhai managed to convince a large number of first-time retail investors to participate in the unfolding Reliance story and put their hard-earned money in the Reliance Textile IPO promising them in exchange for their trust substantial return on their investments It was to be the start of one of great stories of mutual respect and reciprocal gain in the Indian markets

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Under Dhirubhairsquos extraordinary vision and leadership Reliance scripted one of the greatest growth stories in corporate history anywhere in the world and went on to become Indiarsquos largest private sector enterprise Through out this amazing journey Dhirubhai always kept the interests of the ordinary shareholder uppermost in mind in the process making millionaires out of many of the initial investors in the Reliance stock and creating one of the worldrsquos largest shareholder families

About Reliance Life Insurance

Reliance Life Insurance offers you products that fulfill your savings and protection needs Our aim is to emerge as a transnational Life Insurer of global scale and standard

Reliance Life Insurance is an associate company of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indiarsquos leading private sector financial services companies and ranks among the top 3 private sector financial services and banking companies in terms of net worth Reliance Capital has interests in asset management and mutual funds stock broking life and general insurance proprietary investments private equity and other activities in financial services

Reliance - Anil Dhirubhai Ambani Group also has presence in Communications Energy Natural Resources Media Entertainment Healthcare and Infrastructure

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited

INSIDERS ON BOARD OF DIRECTORS

Name (Connections)

Relationships Title Age

R Nandagopal 12 RelationshipsChief Executive Officer and Director

50

Malay Ghosh 12 Relationships President and Director --

Saumen Ghosh 12 RelationshipsNon Executive Director and Group President of Reliance Capital Limited

--

S Krishnan 12 Relationships

Chief Risk Officer and Director

--

R Rangarajan 12 Relationships

Chief Investment Officer and Director

--

C Mohan 12 Relationships

Chief Technology Officer and Director

--

Saroj Panigrahi 12 Relationships

Head of Legal amp Compliance Company Secretary and Director

--

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Title Age

Maneesha Thakur

12 RelationshipsChief Human Resources Officer and Director

--

Other Board Members on Board of Directors

Name (Connections)

Relationships Primary Company Age

Gautam Doshi

61 Relationships

Reliance - Anil Dhirubhai Ambani Group

57

Rajesh Bahl 12 Relationships

University of Delhi --

Pournima Gupte

12 Relationships

Reliance Life Insurance Company Limited

--

S Talwar BA LLB CAIIB

77 Relationships

Housing Development and Infrastructure Limited

70

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Primary Company Age

Rajendra Chitale

63 Relationships

Ishaan Real Estate Plc

Company Profile

Reliance Life Insurance Company Limited provides life insurance products to individuals and corporates in India It offers solutions for individuals such as protection term credit guardian endowment wealth creation with health coverage cash flow savings and investment unit linked investment and insurance automatic investment market return retirement and child plans The company also provides solutions for groups which include employersrsquo liability group superannuation group gratuity group leave encashment employee protection group credit shield group term assurance and employee voluntary benefit plans It offers its products through agents The company was incorporated in 2001 and is based in Mumbai India As of October 22 2005 Reliance Life Insurance Company Limited operates as a subsidiary of Reliance Capital Ltd

Key Executives Mr R Nandagopal

Chief Executive Officer and Director

Age 50

Mr Malay Ghosh

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

President and Director

Mr Sunil Agrawal

Chief Financial Officer

Mr Saumen Ghosh

Non Executive Director and Group President of Reliance Capital Limited

Mr S V Sunder Krishnan Chief Risk Officer and Director

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indias leading private sector financial services companies which ranks among the top 3 private sector financial services and banking companies Reliance Life Insurance is not only one of Indias fastest growing life insurance companies but also counts among the top 4 private sector insurers In just 2 years the Company has crossed the markof_17Million_policies

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP) Given below is the list of the policies provided by Reliance Life Insurance Company

Protection Plans

Reliance Term Plan Reliance Simple Term Plan Reliance Special Term Plan Reliance Credit Guardian Plan Reliance Special Credit Guardian Plan Reliance Endowment Plan

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Special Endowment Plan Reliance Connect 2 Life Reliance Whole Life Plan Reliance Wealth + Health Plan Reliance Cash Flow Plan

Child Plans

Reliance Super Invest Assure Plan Reliance Child Plan Reliance Secure Child Plan Reliance Wealth + Health Plan

Savings amp Investment Plans

Reliance Savings Linked Insurance Plan Reliance Super Invest Assure Plus Plan Reliance Super Invest Assure Plan Total Investment Plan I - Insurance Reliance TIPS -Series I- Insurance Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan Reliance Cash Flow Plan Reliance Super Market Return Plan Reliance Endowment Plan Reliance Special Endowment Plan Reliance Whole Life Plan Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Connect 2 Life Plan Reliance Imaan Investment Plan

Retirement Plans

Total Investment Plan II - Pension

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan

Group Plans

Employers Liability Solutions Employee Protection Solutions Employee Voluntary Benefits

History

Yr 2001-2002 ( From 1st Jan 2001 to Dec 2002)

Insurance Industry in this year so far has 5new entrants namely

Life Insurers

SNo

RegistrationNumber

Date of Reg

Name of the Company

1 121 03012002

Reliance Life Insurance Company Limite d

Reliance Capital Limited announced the launch of its life insurance business on February 1 2006 This was after obtaining the required regulatory approvals from

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

the Registrar Of Companies and the Insurance Regulatory and Development Authority It was in August 2005 that the ball was set rolling when Reliance Capital Limited the financial arm of Reliance ndash Anil Dhirubhai Ambani Group (ADAG) ndash announced the requisition of 100 shareholding in AMP Sanmar Life Insurance Company Limited and the formal transfer of shares took place in October 2005 The company will issue all policy contracts under the Reliance Life Insurance Company limited name All the existing policy contracts also stand transferred to the Reliance Life Insurance entity with all the original contractual terms and commitments intact

Journey so far

Most organizations focus their energies on growth during early stages of the business-building exercise Over a period of time when the business reaches a critical mass the tiny leakages start looking fatal The overall extent of such inefficiencies and lack of control results in major erosion in the companys capital asset value as well as a leap in operational expenses If this phase coincides with an economic slump the companys leadership comes under the scanner Therefore right from the beginning we at Reliance Life Insurance built a mechanism to ensure an in-built IT governance track which remains invisible irrespective of the business dynamic nature

1048766 2005August Anil Dhirubhai Ambani Group (ADAG) announces theacquisition of 100 percent shareholding in AMP Sanmar Life InsuranceCo Ltd

1048766 2006January 17 Mr Nandgopal participates in a one-day conference on lsquoOptimising growth opportunities through Distribution Matrix lsquoEmerging Bancassurancersquo organized by the Asia Insurance Post at the Taj President MumbaiFebruary 1 Rliance Life Insurance officially launched

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

February 16 17 18 Strategy meet at the Reliance Management Institute Amongst those who participate are the CEO COO Functional Heads Regional Managers and Regional Sales ManagersFebruary 26 A Puja held at the Churchgate office situated in Express Building 4th Floor 14 lsquoErsquo Road MumbaiMarch 1 Churchgate office inaugurated by Mr AmitabhJhunjhunwala Mr Amitabh Chaturvedi and Mr NandgopalMarch 6 Shifting to the new premises at Churchgate commencesMarch 7 The new office at Chennai at the Trapezium First Floor 39 Nelson Manickam Road inaugurated by their CEO Mr Nandgopal Mr KV Srinivasan and Mr Sureshbabu also graced the occasion

Mission

The mission of Reliance Life Insurance Company Limited is to be the best in every sphere- business results customer care and employee focus The aim of the company is to Think Bigger and Think Better

Vision Mission amp Goal And Achievements

Vision

Empowering everyone live their dreams

Mission

Create unmatched value for everyone through dependable effective transparent and profitable life insurance and pension plans

Our Goal

Reliance Life Insurance would strive hard to achieve the 3 goals mentioned below

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Emerge as transnational Life Insurer of global scale and standard Create best value for Customers Shareholders and all Stake holders Achieve impeccable reputation and credentials through best business

practices

Achievements

3rd largest private player in a span of just 4 years moved from 11th position to 3rd

Amongst the fastest growing Companies for 4 years in a row

Continuous increase in market share over 4 years from 19 in 2005-06 to 1026 in 2009 -10

RLIC has achieved a growth rate of 21 while the private industry has grown at 13

Fastest to reach the 5 million policy mark

Largest private insurer in terms of policy count in 2009-10

1145 branches 195000 Advisors and over 16000 employees

RLIC continues to be amongst the foremost Life Insurance companies in India to be certified ISO 90012000 for all the processes

Awarded the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Certificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

The Company has also won the DL Shah Quality Council of India Commendation Award in the services category in feb 2008 for its work on promoting self help channels for service

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Future Plans

Forty-four new branches to be opened across the country in the coming months and a pan India presence with 162 branches in the coming year

1048766 A state-of-the-art customer care centre will provide continuous responsive services to the caller and promptly address queries collate feedback and suggestions from the caller who may be both prospective and existing clientele and from channel partners in Chennai and Mumbai

1048766 It will be launching additional products aimed at providingunparalleled service to its valued clientele

Head ndash Office

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998 Gautam is a qualified Chartered Accountant

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited Regd Office H Block 1st Floor Dhirubhai Ambani Knowledge City Navi MumbaiMaharashtra-400710India Reliance Life Insurance Company Limited is licensed life insurance company registered with the Insurance Regulatory and Development Authority (Registration No 121) in accordance with the provisions of the Insurance Act 1938

Branches

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

Given few Branches with Exact Location of Lucknow amp Kanpur in Uttar_Pradesh-

Given below are the branches located in Lucknow

Location

Branch Type Address Phone No

Vikar Nagar

Branch

Office

FF PLOT NO 12 SECTOR 9VIKAR NAGAR KK PALACE ABOVE BANK OF MAHARSHTRA LUCKNOW Uttar Pradesh- 226006

0522321388305223213881

Sector Branc 2ND FLOOR ANURAG 0522302027405223213

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1 LDA Colony

h Office

PLAZA CP 51SECTOR -1 LDA COLONY AASHIYANA LUCKNOW Uttar Pradesh- 226012

884

LucknowBranc

h Office

Reliance House 118 TCV Behind Wave Multiplex Vibhuti Khand Gomti Nagar Lucknow-226010

05223020300

LucknowArea

Office

Rohit Building 1st Floor No1 Opp to Sahara ComplexShahnajaf Road HajaratganjLucknowUttar Pradesh-226001

0522302025505223020240

Given below are the branches located in Kanpur

LocationBranch Type

Address Phone No

Pandu Nagar

Branch Office

Asthana Towers 117H1283 Pandu Nagar Kanpur Uttar

0512-3918861

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Pradesh - 208005

Civil linesBranch Office

14-113 Kn Chambers Civil Lines Kanpur- 208001

0512-39180953918117

Lal Bunglow

Branch Office

GF GROUND FLOOR5 PARADEVANPUR LAL BUNGLOW KANPUR Uttar Pradesh-208007

0512-3200889

Shastri Nagar

Branch Office

GF NILGIRI COMPLEX 12230SHASTRI NAGAR KANPUR Uttar Pradesh-208005

0512-3299981

KanpurBranch Office

OFFICE NO 3 GROUND FLR KAN CHAMBERS CIV IL LINES KANPUR KNPR UP 208002 INDIA WIRELINE KANPUR

5123918860 - 61

Values

Reliance Life Insurance Company Limited has some core values which are listed as follows

1) Result Oriented2) Performance Driven3) Customer Focused4) Learning and Development Oriented5) Employee Centric6) Informal and Fun

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Management

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998

Gautam is a qualified Chartered Accountant

Satya Pal Talwar Independent Director

Satya Pal is an Independent Director of Reliance Life Insurance Company Limited He holds an experience of more than 35 years in operations and policy formulation

Through his distinguished service in the financial industry Satya Pal has served as the lsquoChairman and Managing Directorrsquo of renowned organisations such as Bank of Baroda Union Bank of India and Oriental Bank of Commerce His in-depth knowledge of the sector has seen him rise quickly into pivotal positions at advisory and board levels in Indian and as well Global organisations such as SEBI

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 19: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

If that were so the insured might be tempted to bring about the event insured against in order to get money

middot Insurable Interest - A contract of insurance effected without insurable interest is void It means that the insured must have an actual pecuniary interest and not a mere anxiety or sentimental interest in the subject matter of the insurance The insured must be so situated with regard to the thing insured that he would have benefit by its existence and loss from its destruction The owner of a ship run a risk of losing his ship the charterer of the ship runs a risk of losing his freight and the owner of the cargo incurs the risk of losing his goods and profit So all these persons have something at stake and all of them have insurable interest It is the existence of insurable interest in a contract of insurance which distinguishes it from a mere watering agreement

middot Causa Proxima - The rule of causa proxima means that the cause of the loss must be proximate or immediate and not remote If the proximate cause of the loss is a peril insured against the insured can recover When a loss has been brought about by two or more causes the question arises as to which is the causa proxima although the result could not have happened without the remote cause But if the loss is brought about by any cause attributable to the misconduct of the insured the insurer is not liable

middot Risk - In a contract of insurance the insurer undertakes to protect the insured from a specified loss and the insurer receive a premium for running the risk of such loss Thus risk must attach to a policy

middot Mitigation of Loss - In the event of some mishap to the insured property the insured must take all necessary steps to mitigate or minimize the loss just as any prudent person would do in those circumstances If he does not do so the insurer can avoid the payment of loss attributable to his negligence But it must be remembered that though the insured is bound to do his best for his insurer he is not bound to do so at the risk of his life

middot Subrogation - The doctrine of subrogation is a corollary to the principle of indemnity and applies only to fire and marine insurance According to it when an insured has received full indemnity in respect of his loss all rights and remedies

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

which he has against third person will pass on to the insurer and will be exercised for his benefit until he (the insurer) recoups the amount he has paid under the policy It must be clarified here that the insurers right of subrogation arises only when he has paid for the loss for which he is liable under the policy and this right extend only to the rights and remedies available to the insured in respect of the thing to which the contract of insurance relates

middot Contribution - Where there are two or more insurance on one risk the principle of contribution comes into play The aim of contribution is to distribute the actual amount of loss among the different insurers who are liable for the same risk under different policies in respect of the same subject matter Any one insurer may pay to the insured the full amount of the loss covered by the policy and then become entitled to contribution from his co-insurers in proportion to the amount which each has undertaken to pay in case of loss of the same subject-matter

In other words the right of contribution arises when (I) there are different policies which relate to the same subject-matter (ii) the policies cover the same peril which caused the loss and (iii) all the policies are in force at the time of the loss and (iv) one of the insurers has paid to the insured more than his share of the loss

History of Insurance

The concept of insurance is believed to have emerged almost 4500 years ago in the ancient land of Babylonia where traders used to bear risk of the carvan by giving loans which were later repaid with interest when the goods arrived safelyThe concept of insurance as we know today took shape in 1688 at a place called Lloydrsquos Coffee House in London where risk bearers used to meet to transact business This coffee house became so popular that Lloydrsquos becamethe one of the first modern insurance companies by the end of the eighteenth century Marine insurance companies came into existence by the end of the eighteenth century These companies were empowered to write fire and life insurance as well as marine The Great Fire of London in 1966 caused huge

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

loss of property and life With a view to providing fire insurance facilities Dr Nicholas Barbon set up in 1967 the first fire insurance company known as the Fire officeThe early history of insurance in India can be traced back to the Vedas The Sanskrit term lsquoYogakshemarsquo (meaning well being) the name of Life Insurance Corporation of Indiarsquos corporate headquarters is found in the Rig Veda The Aryans practiced some form of lsquocommunity insurancersquo around 1000 BCLife insurance in its modern form came to India from England in 1818 The Oriental Life Insurance Company was the first insurance company to be set up in India to help the widows of European community The insurance companies which came into existence between 1818 and 1869 treated Indian lives as subnormal and charged an extra premium of 15 to 20 percent The first Indian insurance company the Bombay Mutual Life Assurance Society came into existence in 1870 to cover Indian lives at normal ratesThe Insurance Act 1938 the first comprehensive legislation governing both life and non-life branches of insurance were enacted to provide strict state control over insurance business This amended insurance Act looked into investments expenditure and management of these companies By the mid- 1950s there were 154 Indian insurers 16 foreign insurers and75 provident societies carrying on life insurance business in India Insurance business flourished and so did scams irregularities and dubious investment practices by scores of companies As a result the government decided tonationalize the life assurance business in India The Life Insurance Corporation of India (LIC) was set up in 1956 The nationalization of life insurance was followed by general insurance in 1972

Time line in Insurance history

1818 British introduced the life insurance to India with the establishment of the Oriental Life Insurance Company in Calcutta

1850 Non life insurance started with Triton Insurance

Company

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1870 Bombay Mutual Life Assurance Society is the first India owned life insurer

1912 The Indian Life Assurance Company Act enacted to regulate the life insurance business

1938 The Insurance Act was enacted 1956 Nationalization took place Government took over 245 Indian and

foreign insurers and provident societies 1972 Non-life business nationalized General Insurance Corporation (GIC)

came into being 1993 Malhotra committee was constituted under the chairmanship of

former RBI chief R N Malhotra todraw a blue print for insurance sector reforms

1994 Malhotra committee recommended reentry of private players 1997 IRDA (Insurance Regulatory and Development Authority) was set up

as a regulator of the insurance market in India 2000 IRDA started giving license to private insurers ICICI Prudential HDFC

were first private players to sell insurance Policies 2001 Royal Sundaram was the first non-life private player to sell an

insurance policy 2002 Bank allowed to sell insurance plans as TPAs enter the scene insurers

start setting non-life claims in the cashless mode

Meaning of Life InsuranceIt insures the life of the person buying the Life Insurance Certificate Once a Life Insurance is sold by a company then the company remains legally entitled to make payment to the beneficiary after the death of the policy holder

There are three parties in a life insurance transaction the insurer the insured and the owner of the policy (policyholder) although the owner and 16 the insured are often the same person Another important person involved in a life insurance policy is the beneficiary The beneficiary is the person

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

or persons who will receive the policy proceeds upon the death of the insuredLife insurance may be divided into two basic classes ndash term and permanent

bull Term life insurance provides for life insurance coverage for aspecified term of years for a specified premium The policy does not accumulate cash value

bull Permanent life insurance is life insurance that remains in force until the policy matures unless the owner fails to pay the premium when due

bull Whole life insurance provides for a level premium and a cash value table included in the policy guaranteed by the company The primary advantages of whole life are guaranteed death benefits guaranteed cash values fixed and known annual premiums and mortality and expense charges will not reduce the cash value shown in the policy

bull Universal life insurance (UL) is a relatively new insurance product intended to provide permanent insurance coverage with greater flexibility in premium payment and the potential for a higher internal rate of return A universal life policy includes a cash account Premiums increase the cash account If you want insurance protection only and not a savings and investment product buy a term life insurance policy

If you want to buy a whole life universal life or other cash value policyplan to hold it for at least 15 years Canceling these policies after only a few years can more than double your

life insurance costs Check the National Association of Insurance Commissioners website (wwwnaicorgcis) or your local library for information on the financial soundness of insurance companies

History of Life Insurance

Risk protection has been a primary goal of humans and institutions throughout history Protecting against risk is what insurance is all about Over 5000 years ago in China insurance was seen as a preventative measure against piracy on the sea

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Piracy in fact was so prevalent that as a way of spreading the risk a number of ships would carry a portion of another ships cargo so that if one ship was captured the entire shipmentwould not be lostIn another part of the world nearly 4500 years ago in the ancient land of Babylonia traders used to bear risk of the caravan trade by giving loans that had to be later repaid with interest when the goods arrived safely In 2100BC the Code of Hammurabi granted legal status to the practice It formalized concepts of ldquobottomryrdquo referring to vessel bottoms and ldquorespondentiardquo referring to cargo These provided the underpinning for marine insurance contracts Such contracts contained three elements a loan on the vessel cargo or freight an interest rate and a surcharge to cover thepossibility of loss In effect ship owners were the insured and lenders were the under writers Life insurance came about a later in ancient Rome where burial clubs were formed to cover the funeral expenses of its members as well as help survivors monetarily With Romes fall around 450 AD most of theconcepts of insurance were abandoned but aspects of it did continue through the Middle Ages particularly with merchant and artisan guilds These provided forms of member insurance covering risks like fire flood theft disability death and even imprisonment During the feudal period early forms of insurance ebbed with the declineo f travel and long-distance trade But during the 14th to 16th centuries transportation commerce and insurance would again reemerge Insurance in India can be traced back to the Vedas For instance Yogakshema the name of Life Insurance Corporation of Indias corporate headquarters is derived from the Rig Veda The term suggests that a form of community insurance was prevalent around 1000 BC and practiced by the AryansAnd similar to ancient Rome burial societies were formed in the Buddhist period to help families build houses and to protect widows and children1048766 Modern InsuranceIllegal almost everywhere else in Europe life insurance in England was vigorously promoted in the three decades following the Glorious Revolution of 1688 The type of insurance we see today owes its roots to 17th centuryEngland Lloyds of London or as they were known then Lloyds Coffee House was the location where merchants ship owners and underwriters met to discuss and transact business deals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

While serving as a means of risk-avoidance life insurance also appealed strongly to the gambling instincts of Englands burgeoning middle class Gambling was so rampant in fact that when newspapers published names of prominent people who were seriously ill bets were placed at Lloydrsquos ontheir anticipated dates of death Reacting against such practices 79 merchant underwriters broke away in 1769 and two years later formed a ldquoNew Lloydrsquos Coffee Houserdquo that became known as the ldquoreal Lloydrsquosrdquo Making wagers onpeoples deaths ceased in 1774 when parliament forbade the practice1048766 Insurance moves to AmericaThe US insurance industry was built on the British model The year 1735 saw the birth of the first insurance company in the American colonies in Charleston SC The Presbyterian Synod of Philadelphia in 1759 sponsored the first life insurance corporation in America for the benefit of ministers and their dependents And the first life insurance policy for the generalpublic in the United States was issued in Philadelphia on May 22 1761 But it wasnt until 80 years later (after 1840) that life insurance really took off in a big way The key to its success was reducing the opposition from religious groupsIn 1835 the infamous New York fire drew peoples attention to the need to provide for sudden and large losses Two years later Massachusetts became the first state to require companies by law to maintain such reserves The great Chicago fire of 1871 further emphasized how fires can cause hugelosses in densely populated modern cities The practice of reinsurance wherein the risks are spread among several companies was devised specifically for such situationsWith the creation of the automobile public liability insurance which first made its appearance in the 1880s gained importance and acceptance More advancement was made to insurance during the process of industrialization In 1897 the British government passed the Workmens Compensation Act which made it mandatory for a company to insure itsemployees against industrial accidents During the 19th century many societies were founded to insure the life andhealth of their members while fraternal orders provided low-cost membersonly insurance Even today such fraternal orders continue to provide insurance coverage to members as do most labor organizations Many employers sponsor group insurance policies for their employees providing

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

not just life insurance but sickness and accident benefits and old-age pensions Employees contribute a certain percentage of the premium for these policies1048766 Final ThoughtsEven though the American insurance industry was greatly influenced by Britain the US market developed somewhat differently from that of the United Kingdom Contributing to that was Americas size land diversity and the overwhelming desire to be independent As America moved from acolonial outpost to an independent force from a farming country to an industrial nation the insurance business developed from a small number of companies to a large industry Insurance became more sophisticated offering new types of coverage and diversified services for an increasingly complex country

Key features of Life Insurance

1) Nomination -When one makes a nomination as the policyholder you continue to be the owner of the policy and the nominee does not have any right under the policy so long as you are alive The nominee has only the right to receive the policy monies in case of your death within the term of the policy

2) Assignment -If your intention is that your policy monies should go only to a particular person you need to assign the policy in favor of that person3) Death Benefit -The primary feature of a life insurance policy is the death benefit it providesPermanent policies provide a death benefit that is guaranteed for the life of the insured provided the premiums have been paid and the policy has notbeen surrendered4) Cash Value -The cash value of a permanent life insurance policy is accumulated throughout the life of the policy It equals the amount a policy owner would receive after any applicable surrender charges if the policy were surrendered before the insureds death5) Dividends -Many life insurance companies issue life insurance policies that entitle the policy owner to share in the companys divisible surplus6) Paid-Up Additions -Dividends paid to a policy owner of a participating policy can be used in numerous ways one of which is toward the purchase of additional coverage

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

called paid-up additions7) Policy Loans -Some life insurance policies allow a policy owner to apply for a loan against the value of their policy Either a fixed or variable rate of interest is chargedThis feature allows the policy owner an easily accessible loan in times of need or opportunity8) Conversion from Term to Permanent -When in need of temporary protection individuals often purchase term life insurance If one owns a term policy sometimes a provision is available that will allow her to convert her policy to a permanent one without providing additional proof of insurability9) Disability Waiver of Premium-Waiver of Premium is an option or benefit that can be attached to a life insurance policy at an additional cost It guarantees that coverage will stay inforce and continue to grow

Benefits of Life Insurance 1) Risk cover -Life Insurance contracts allow an individual to have a risk cover against any unfortunate event of the future2) Tax Deduction -Under section 80C of the Income Tax Act of 1961 one can get tax deductionon premiums up to one lakh rupees Life Insurance policies thus decrease the total taxable income of an individual3) Loans -An individual can easily access loans from different financial institutions by pledging his insurance policies4) Retirement Planning -What had provided protection against the financial consequences of premature death may now be used to help them enjoy their retirement years Moreover the cash value can be used as an additional income in the old age5) Educational Needs -Similar to retirement planning the cash values that flow from ones life insurance schemes can be utilized for educational needs of the insurer or his children

Role of Life Insurance in the growth of economy The Life Insurance Industry has an enviable track record among public sector units It has a Consistent profit and dividend paying record

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

accompanied by a steady growth in its financial resources Through investments in the Government sector and socially- oriented sectors the Industry has contributed immensely to the nations development The industry is recognized as one of the largest financial Institutions in the country The ventures initiated by the industry in the areas of Mutual Fund Housing Finance has done exceedingly well in recent years To protect the countrys foreign exchange reserves the reinsurance arrangement are so Organized that maximum retention is made possible within the country while at the same time protecting interests of the policy holders

Insurance Concept And History

The insurance plan was developed for modern day laws and as a means of providing individuals and businesses with protection against risks Prior to insurance being offered as a service and product when people ran into problems the community would come together to make repairs For instance before insurance was formally offered if a neighborrsquos home were to burn down other neighbors family members and friends would gather all the necessary materials and tools and together rebuild the home However as population grew this small community in most parts of the world changesInterestingly the insurance plan that we know of today was actually based on ancient traditions of the Babylonian and Chinese traders Historians tell us that during the second and third millennia BC merchants in China would have to travel over horrific rapids of the rivers as a means of distributing the things they made To accomplish this the wares were moved using several vessels because it was common for one to capsize

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Introduction of the Company

RELIANCE Life Insurance Limited

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

After many years of debate the government has decided to increase the foreign direct investment (FDI) limit in insurance firms from 26 percent to 49 percent The government will now introduce a bill in Parliament to effect this change The government however conceded that the bill might not be passed by the current Parliament for want of_time

Dhirubhai embarked on his first business venture he had a seed capital of barely US$ 300 (around Rs 14000) Over the next three and a half decades he converted this fledgling enterprise into a Rs 60000 crore colossusmdashan achievement which earned Reliance a place on the global Fortune 500 list the first ever Indian private company to do so Dhirubhai is widely regarded as the father of Indiarsquos capital markets In 1977 when Reliance Textile Industries Limited first went public the Indian stock market was a place patronised by a small club of elite investors which dabbled in a handful of stocks Dhirubhai managed to convince a large number of first-time retail investors to participate in the unfolding Reliance story and put their hard-earned money in the Reliance Textile IPO promising them in exchange for their trust substantial return on their investments It was to be the start of one of great stories of mutual respect and reciprocal gain in the Indian markets

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Under Dhirubhairsquos extraordinary vision and leadership Reliance scripted one of the greatest growth stories in corporate history anywhere in the world and went on to become Indiarsquos largest private sector enterprise Through out this amazing journey Dhirubhai always kept the interests of the ordinary shareholder uppermost in mind in the process making millionaires out of many of the initial investors in the Reliance stock and creating one of the worldrsquos largest shareholder families

About Reliance Life Insurance

Reliance Life Insurance offers you products that fulfill your savings and protection needs Our aim is to emerge as a transnational Life Insurer of global scale and standard

Reliance Life Insurance is an associate company of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indiarsquos leading private sector financial services companies and ranks among the top 3 private sector financial services and banking companies in terms of net worth Reliance Capital has interests in asset management and mutual funds stock broking life and general insurance proprietary investments private equity and other activities in financial services

Reliance - Anil Dhirubhai Ambani Group also has presence in Communications Energy Natural Resources Media Entertainment Healthcare and Infrastructure

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited

INSIDERS ON BOARD OF DIRECTORS

Name (Connections)

Relationships Title Age

R Nandagopal 12 RelationshipsChief Executive Officer and Director

50

Malay Ghosh 12 Relationships President and Director --

Saumen Ghosh 12 RelationshipsNon Executive Director and Group President of Reliance Capital Limited

--

S Krishnan 12 Relationships

Chief Risk Officer and Director

--

R Rangarajan 12 Relationships

Chief Investment Officer and Director

--

C Mohan 12 Relationships

Chief Technology Officer and Director

--

Saroj Panigrahi 12 Relationships

Head of Legal amp Compliance Company Secretary and Director

--

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Title Age

Maneesha Thakur

12 RelationshipsChief Human Resources Officer and Director

--

Other Board Members on Board of Directors

Name (Connections)

Relationships Primary Company Age

Gautam Doshi

61 Relationships

Reliance - Anil Dhirubhai Ambani Group

57

Rajesh Bahl 12 Relationships

University of Delhi --

Pournima Gupte

12 Relationships

Reliance Life Insurance Company Limited

--

S Talwar BA LLB CAIIB

77 Relationships

Housing Development and Infrastructure Limited

70

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Primary Company Age

Rajendra Chitale

63 Relationships

Ishaan Real Estate Plc

Company Profile

Reliance Life Insurance Company Limited provides life insurance products to individuals and corporates in India It offers solutions for individuals such as protection term credit guardian endowment wealth creation with health coverage cash flow savings and investment unit linked investment and insurance automatic investment market return retirement and child plans The company also provides solutions for groups which include employersrsquo liability group superannuation group gratuity group leave encashment employee protection group credit shield group term assurance and employee voluntary benefit plans It offers its products through agents The company was incorporated in 2001 and is based in Mumbai India As of October 22 2005 Reliance Life Insurance Company Limited operates as a subsidiary of Reliance Capital Ltd

Key Executives Mr R Nandagopal

Chief Executive Officer and Director

Age 50

Mr Malay Ghosh

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

President and Director

Mr Sunil Agrawal

Chief Financial Officer

Mr Saumen Ghosh

Non Executive Director and Group President of Reliance Capital Limited

Mr S V Sunder Krishnan Chief Risk Officer and Director

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indias leading private sector financial services companies which ranks among the top 3 private sector financial services and banking companies Reliance Life Insurance is not only one of Indias fastest growing life insurance companies but also counts among the top 4 private sector insurers In just 2 years the Company has crossed the markof_17Million_policies

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP) Given below is the list of the policies provided by Reliance Life Insurance Company

Protection Plans

Reliance Term Plan Reliance Simple Term Plan Reliance Special Term Plan Reliance Credit Guardian Plan Reliance Special Credit Guardian Plan Reliance Endowment Plan

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Special Endowment Plan Reliance Connect 2 Life Reliance Whole Life Plan Reliance Wealth + Health Plan Reliance Cash Flow Plan

Child Plans

Reliance Super Invest Assure Plan Reliance Child Plan Reliance Secure Child Plan Reliance Wealth + Health Plan

Savings amp Investment Plans

Reliance Savings Linked Insurance Plan Reliance Super Invest Assure Plus Plan Reliance Super Invest Assure Plan Total Investment Plan I - Insurance Reliance TIPS -Series I- Insurance Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan Reliance Cash Flow Plan Reliance Super Market Return Plan Reliance Endowment Plan Reliance Special Endowment Plan Reliance Whole Life Plan Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Connect 2 Life Plan Reliance Imaan Investment Plan

Retirement Plans

Total Investment Plan II - Pension

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan

Group Plans

Employers Liability Solutions Employee Protection Solutions Employee Voluntary Benefits

History

Yr 2001-2002 ( From 1st Jan 2001 to Dec 2002)

Insurance Industry in this year so far has 5new entrants namely

Life Insurers

SNo

RegistrationNumber

Date of Reg

Name of the Company

1 121 03012002

Reliance Life Insurance Company Limite d

Reliance Capital Limited announced the launch of its life insurance business on February 1 2006 This was after obtaining the required regulatory approvals from

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

the Registrar Of Companies and the Insurance Regulatory and Development Authority It was in August 2005 that the ball was set rolling when Reliance Capital Limited the financial arm of Reliance ndash Anil Dhirubhai Ambani Group (ADAG) ndash announced the requisition of 100 shareholding in AMP Sanmar Life Insurance Company Limited and the formal transfer of shares took place in October 2005 The company will issue all policy contracts under the Reliance Life Insurance Company limited name All the existing policy contracts also stand transferred to the Reliance Life Insurance entity with all the original contractual terms and commitments intact

Journey so far

Most organizations focus their energies on growth during early stages of the business-building exercise Over a period of time when the business reaches a critical mass the tiny leakages start looking fatal The overall extent of such inefficiencies and lack of control results in major erosion in the companys capital asset value as well as a leap in operational expenses If this phase coincides with an economic slump the companys leadership comes under the scanner Therefore right from the beginning we at Reliance Life Insurance built a mechanism to ensure an in-built IT governance track which remains invisible irrespective of the business dynamic nature

1048766 2005August Anil Dhirubhai Ambani Group (ADAG) announces theacquisition of 100 percent shareholding in AMP Sanmar Life InsuranceCo Ltd

1048766 2006January 17 Mr Nandgopal participates in a one-day conference on lsquoOptimising growth opportunities through Distribution Matrix lsquoEmerging Bancassurancersquo organized by the Asia Insurance Post at the Taj President MumbaiFebruary 1 Rliance Life Insurance officially launched

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

February 16 17 18 Strategy meet at the Reliance Management Institute Amongst those who participate are the CEO COO Functional Heads Regional Managers and Regional Sales ManagersFebruary 26 A Puja held at the Churchgate office situated in Express Building 4th Floor 14 lsquoErsquo Road MumbaiMarch 1 Churchgate office inaugurated by Mr AmitabhJhunjhunwala Mr Amitabh Chaturvedi and Mr NandgopalMarch 6 Shifting to the new premises at Churchgate commencesMarch 7 The new office at Chennai at the Trapezium First Floor 39 Nelson Manickam Road inaugurated by their CEO Mr Nandgopal Mr KV Srinivasan and Mr Sureshbabu also graced the occasion

Mission

The mission of Reliance Life Insurance Company Limited is to be the best in every sphere- business results customer care and employee focus The aim of the company is to Think Bigger and Think Better

Vision Mission amp Goal And Achievements

Vision

Empowering everyone live their dreams

Mission

Create unmatched value for everyone through dependable effective transparent and profitable life insurance and pension plans

Our Goal

Reliance Life Insurance would strive hard to achieve the 3 goals mentioned below

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Emerge as transnational Life Insurer of global scale and standard Create best value for Customers Shareholders and all Stake holders Achieve impeccable reputation and credentials through best business

practices

Achievements

3rd largest private player in a span of just 4 years moved from 11th position to 3rd

Amongst the fastest growing Companies for 4 years in a row

Continuous increase in market share over 4 years from 19 in 2005-06 to 1026 in 2009 -10

RLIC has achieved a growth rate of 21 while the private industry has grown at 13

Fastest to reach the 5 million policy mark

Largest private insurer in terms of policy count in 2009-10

1145 branches 195000 Advisors and over 16000 employees

RLIC continues to be amongst the foremost Life Insurance companies in India to be certified ISO 90012000 for all the processes

Awarded the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Certificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

The Company has also won the DL Shah Quality Council of India Commendation Award in the services category in feb 2008 for its work on promoting self help channels for service

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Future Plans

Forty-four new branches to be opened across the country in the coming months and a pan India presence with 162 branches in the coming year

1048766 A state-of-the-art customer care centre will provide continuous responsive services to the caller and promptly address queries collate feedback and suggestions from the caller who may be both prospective and existing clientele and from channel partners in Chennai and Mumbai

1048766 It will be launching additional products aimed at providingunparalleled service to its valued clientele

Head ndash Office

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998 Gautam is a qualified Chartered Accountant

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited Regd Office H Block 1st Floor Dhirubhai Ambani Knowledge City Navi MumbaiMaharashtra-400710India Reliance Life Insurance Company Limited is licensed life insurance company registered with the Insurance Regulatory and Development Authority (Registration No 121) in accordance with the provisions of the Insurance Act 1938

Branches

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

Given few Branches with Exact Location of Lucknow amp Kanpur in Uttar_Pradesh-

Given below are the branches located in Lucknow

Location

Branch Type Address Phone No

Vikar Nagar

Branch

Office

FF PLOT NO 12 SECTOR 9VIKAR NAGAR KK PALACE ABOVE BANK OF MAHARSHTRA LUCKNOW Uttar Pradesh- 226006

0522321388305223213881

Sector Branc 2ND FLOOR ANURAG 0522302027405223213

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1 LDA Colony

h Office

PLAZA CP 51SECTOR -1 LDA COLONY AASHIYANA LUCKNOW Uttar Pradesh- 226012

884

LucknowBranc

h Office

Reliance House 118 TCV Behind Wave Multiplex Vibhuti Khand Gomti Nagar Lucknow-226010

05223020300

LucknowArea

Office

Rohit Building 1st Floor No1 Opp to Sahara ComplexShahnajaf Road HajaratganjLucknowUttar Pradesh-226001

0522302025505223020240

Given below are the branches located in Kanpur

LocationBranch Type

Address Phone No

Pandu Nagar

Branch Office

Asthana Towers 117H1283 Pandu Nagar Kanpur Uttar

0512-3918861

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Pradesh - 208005

Civil linesBranch Office

14-113 Kn Chambers Civil Lines Kanpur- 208001

0512-39180953918117

Lal Bunglow

Branch Office

GF GROUND FLOOR5 PARADEVANPUR LAL BUNGLOW KANPUR Uttar Pradesh-208007

0512-3200889

Shastri Nagar

Branch Office

GF NILGIRI COMPLEX 12230SHASTRI NAGAR KANPUR Uttar Pradesh-208005

0512-3299981

KanpurBranch Office

OFFICE NO 3 GROUND FLR KAN CHAMBERS CIV IL LINES KANPUR KNPR UP 208002 INDIA WIRELINE KANPUR

5123918860 - 61

Values

Reliance Life Insurance Company Limited has some core values which are listed as follows

1) Result Oriented2) Performance Driven3) Customer Focused4) Learning and Development Oriented5) Employee Centric6) Informal and Fun

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Management

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998

Gautam is a qualified Chartered Accountant

Satya Pal Talwar Independent Director

Satya Pal is an Independent Director of Reliance Life Insurance Company Limited He holds an experience of more than 35 years in operations and policy formulation

Through his distinguished service in the financial industry Satya Pal has served as the lsquoChairman and Managing Directorrsquo of renowned organisations such as Bank of Baroda Union Bank of India and Oriental Bank of Commerce His in-depth knowledge of the sector has seen him rise quickly into pivotal positions at advisory and board levels in Indian and as well Global organisations such as SEBI

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 20: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

which he has against third person will pass on to the insurer and will be exercised for his benefit until he (the insurer) recoups the amount he has paid under the policy It must be clarified here that the insurers right of subrogation arises only when he has paid for the loss for which he is liable under the policy and this right extend only to the rights and remedies available to the insured in respect of the thing to which the contract of insurance relates

middot Contribution - Where there are two or more insurance on one risk the principle of contribution comes into play The aim of contribution is to distribute the actual amount of loss among the different insurers who are liable for the same risk under different policies in respect of the same subject matter Any one insurer may pay to the insured the full amount of the loss covered by the policy and then become entitled to contribution from his co-insurers in proportion to the amount which each has undertaken to pay in case of loss of the same subject-matter

In other words the right of contribution arises when (I) there are different policies which relate to the same subject-matter (ii) the policies cover the same peril which caused the loss and (iii) all the policies are in force at the time of the loss and (iv) one of the insurers has paid to the insured more than his share of the loss

History of Insurance

The concept of insurance is believed to have emerged almost 4500 years ago in the ancient land of Babylonia where traders used to bear risk of the carvan by giving loans which were later repaid with interest when the goods arrived safelyThe concept of insurance as we know today took shape in 1688 at a place called Lloydrsquos Coffee House in London where risk bearers used to meet to transact business This coffee house became so popular that Lloydrsquos becamethe one of the first modern insurance companies by the end of the eighteenth century Marine insurance companies came into existence by the end of the eighteenth century These companies were empowered to write fire and life insurance as well as marine The Great Fire of London in 1966 caused huge

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

loss of property and life With a view to providing fire insurance facilities Dr Nicholas Barbon set up in 1967 the first fire insurance company known as the Fire officeThe early history of insurance in India can be traced back to the Vedas The Sanskrit term lsquoYogakshemarsquo (meaning well being) the name of Life Insurance Corporation of Indiarsquos corporate headquarters is found in the Rig Veda The Aryans practiced some form of lsquocommunity insurancersquo around 1000 BCLife insurance in its modern form came to India from England in 1818 The Oriental Life Insurance Company was the first insurance company to be set up in India to help the widows of European community The insurance companies which came into existence between 1818 and 1869 treated Indian lives as subnormal and charged an extra premium of 15 to 20 percent The first Indian insurance company the Bombay Mutual Life Assurance Society came into existence in 1870 to cover Indian lives at normal ratesThe Insurance Act 1938 the first comprehensive legislation governing both life and non-life branches of insurance were enacted to provide strict state control over insurance business This amended insurance Act looked into investments expenditure and management of these companies By the mid- 1950s there were 154 Indian insurers 16 foreign insurers and75 provident societies carrying on life insurance business in India Insurance business flourished and so did scams irregularities and dubious investment practices by scores of companies As a result the government decided tonationalize the life assurance business in India The Life Insurance Corporation of India (LIC) was set up in 1956 The nationalization of life insurance was followed by general insurance in 1972

Time line in Insurance history

1818 British introduced the life insurance to India with the establishment of the Oriental Life Insurance Company in Calcutta

1850 Non life insurance started with Triton Insurance

Company

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1870 Bombay Mutual Life Assurance Society is the first India owned life insurer

1912 The Indian Life Assurance Company Act enacted to regulate the life insurance business

1938 The Insurance Act was enacted 1956 Nationalization took place Government took over 245 Indian and

foreign insurers and provident societies 1972 Non-life business nationalized General Insurance Corporation (GIC)

came into being 1993 Malhotra committee was constituted under the chairmanship of

former RBI chief R N Malhotra todraw a blue print for insurance sector reforms

1994 Malhotra committee recommended reentry of private players 1997 IRDA (Insurance Regulatory and Development Authority) was set up

as a regulator of the insurance market in India 2000 IRDA started giving license to private insurers ICICI Prudential HDFC

were first private players to sell insurance Policies 2001 Royal Sundaram was the first non-life private player to sell an

insurance policy 2002 Bank allowed to sell insurance plans as TPAs enter the scene insurers

start setting non-life claims in the cashless mode

Meaning of Life InsuranceIt insures the life of the person buying the Life Insurance Certificate Once a Life Insurance is sold by a company then the company remains legally entitled to make payment to the beneficiary after the death of the policy holder

There are three parties in a life insurance transaction the insurer the insured and the owner of the policy (policyholder) although the owner and 16 the insured are often the same person Another important person involved in a life insurance policy is the beneficiary The beneficiary is the person

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

or persons who will receive the policy proceeds upon the death of the insuredLife insurance may be divided into two basic classes ndash term and permanent

bull Term life insurance provides for life insurance coverage for aspecified term of years for a specified premium The policy does not accumulate cash value

bull Permanent life insurance is life insurance that remains in force until the policy matures unless the owner fails to pay the premium when due

bull Whole life insurance provides for a level premium and a cash value table included in the policy guaranteed by the company The primary advantages of whole life are guaranteed death benefits guaranteed cash values fixed and known annual premiums and mortality and expense charges will not reduce the cash value shown in the policy

bull Universal life insurance (UL) is a relatively new insurance product intended to provide permanent insurance coverage with greater flexibility in premium payment and the potential for a higher internal rate of return A universal life policy includes a cash account Premiums increase the cash account If you want insurance protection only and not a savings and investment product buy a term life insurance policy

If you want to buy a whole life universal life or other cash value policyplan to hold it for at least 15 years Canceling these policies after only a few years can more than double your

life insurance costs Check the National Association of Insurance Commissioners website (wwwnaicorgcis) or your local library for information on the financial soundness of insurance companies

History of Life Insurance

Risk protection has been a primary goal of humans and institutions throughout history Protecting against risk is what insurance is all about Over 5000 years ago in China insurance was seen as a preventative measure against piracy on the sea

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Piracy in fact was so prevalent that as a way of spreading the risk a number of ships would carry a portion of another ships cargo so that if one ship was captured the entire shipmentwould not be lostIn another part of the world nearly 4500 years ago in the ancient land of Babylonia traders used to bear risk of the caravan trade by giving loans that had to be later repaid with interest when the goods arrived safely In 2100BC the Code of Hammurabi granted legal status to the practice It formalized concepts of ldquobottomryrdquo referring to vessel bottoms and ldquorespondentiardquo referring to cargo These provided the underpinning for marine insurance contracts Such contracts contained three elements a loan on the vessel cargo or freight an interest rate and a surcharge to cover thepossibility of loss In effect ship owners were the insured and lenders were the under writers Life insurance came about a later in ancient Rome where burial clubs were formed to cover the funeral expenses of its members as well as help survivors monetarily With Romes fall around 450 AD most of theconcepts of insurance were abandoned but aspects of it did continue through the Middle Ages particularly with merchant and artisan guilds These provided forms of member insurance covering risks like fire flood theft disability death and even imprisonment During the feudal period early forms of insurance ebbed with the declineo f travel and long-distance trade But during the 14th to 16th centuries transportation commerce and insurance would again reemerge Insurance in India can be traced back to the Vedas For instance Yogakshema the name of Life Insurance Corporation of Indias corporate headquarters is derived from the Rig Veda The term suggests that a form of community insurance was prevalent around 1000 BC and practiced by the AryansAnd similar to ancient Rome burial societies were formed in the Buddhist period to help families build houses and to protect widows and children1048766 Modern InsuranceIllegal almost everywhere else in Europe life insurance in England was vigorously promoted in the three decades following the Glorious Revolution of 1688 The type of insurance we see today owes its roots to 17th centuryEngland Lloyds of London or as they were known then Lloyds Coffee House was the location where merchants ship owners and underwriters met to discuss and transact business deals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

While serving as a means of risk-avoidance life insurance also appealed strongly to the gambling instincts of Englands burgeoning middle class Gambling was so rampant in fact that when newspapers published names of prominent people who were seriously ill bets were placed at Lloydrsquos ontheir anticipated dates of death Reacting against such practices 79 merchant underwriters broke away in 1769 and two years later formed a ldquoNew Lloydrsquos Coffee Houserdquo that became known as the ldquoreal Lloydrsquosrdquo Making wagers onpeoples deaths ceased in 1774 when parliament forbade the practice1048766 Insurance moves to AmericaThe US insurance industry was built on the British model The year 1735 saw the birth of the first insurance company in the American colonies in Charleston SC The Presbyterian Synod of Philadelphia in 1759 sponsored the first life insurance corporation in America for the benefit of ministers and their dependents And the first life insurance policy for the generalpublic in the United States was issued in Philadelphia on May 22 1761 But it wasnt until 80 years later (after 1840) that life insurance really took off in a big way The key to its success was reducing the opposition from religious groupsIn 1835 the infamous New York fire drew peoples attention to the need to provide for sudden and large losses Two years later Massachusetts became the first state to require companies by law to maintain such reserves The great Chicago fire of 1871 further emphasized how fires can cause hugelosses in densely populated modern cities The practice of reinsurance wherein the risks are spread among several companies was devised specifically for such situationsWith the creation of the automobile public liability insurance which first made its appearance in the 1880s gained importance and acceptance More advancement was made to insurance during the process of industrialization In 1897 the British government passed the Workmens Compensation Act which made it mandatory for a company to insure itsemployees against industrial accidents During the 19th century many societies were founded to insure the life andhealth of their members while fraternal orders provided low-cost membersonly insurance Even today such fraternal orders continue to provide insurance coverage to members as do most labor organizations Many employers sponsor group insurance policies for their employees providing

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

not just life insurance but sickness and accident benefits and old-age pensions Employees contribute a certain percentage of the premium for these policies1048766 Final ThoughtsEven though the American insurance industry was greatly influenced by Britain the US market developed somewhat differently from that of the United Kingdom Contributing to that was Americas size land diversity and the overwhelming desire to be independent As America moved from acolonial outpost to an independent force from a farming country to an industrial nation the insurance business developed from a small number of companies to a large industry Insurance became more sophisticated offering new types of coverage and diversified services for an increasingly complex country

Key features of Life Insurance

1) Nomination -When one makes a nomination as the policyholder you continue to be the owner of the policy and the nominee does not have any right under the policy so long as you are alive The nominee has only the right to receive the policy monies in case of your death within the term of the policy

2) Assignment -If your intention is that your policy monies should go only to a particular person you need to assign the policy in favor of that person3) Death Benefit -The primary feature of a life insurance policy is the death benefit it providesPermanent policies provide a death benefit that is guaranteed for the life of the insured provided the premiums have been paid and the policy has notbeen surrendered4) Cash Value -The cash value of a permanent life insurance policy is accumulated throughout the life of the policy It equals the amount a policy owner would receive after any applicable surrender charges if the policy were surrendered before the insureds death5) Dividends -Many life insurance companies issue life insurance policies that entitle the policy owner to share in the companys divisible surplus6) Paid-Up Additions -Dividends paid to a policy owner of a participating policy can be used in numerous ways one of which is toward the purchase of additional coverage

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

called paid-up additions7) Policy Loans -Some life insurance policies allow a policy owner to apply for a loan against the value of their policy Either a fixed or variable rate of interest is chargedThis feature allows the policy owner an easily accessible loan in times of need or opportunity8) Conversion from Term to Permanent -When in need of temporary protection individuals often purchase term life insurance If one owns a term policy sometimes a provision is available that will allow her to convert her policy to a permanent one without providing additional proof of insurability9) Disability Waiver of Premium-Waiver of Premium is an option or benefit that can be attached to a life insurance policy at an additional cost It guarantees that coverage will stay inforce and continue to grow

Benefits of Life Insurance 1) Risk cover -Life Insurance contracts allow an individual to have a risk cover against any unfortunate event of the future2) Tax Deduction -Under section 80C of the Income Tax Act of 1961 one can get tax deductionon premiums up to one lakh rupees Life Insurance policies thus decrease the total taxable income of an individual3) Loans -An individual can easily access loans from different financial institutions by pledging his insurance policies4) Retirement Planning -What had provided protection against the financial consequences of premature death may now be used to help them enjoy their retirement years Moreover the cash value can be used as an additional income in the old age5) Educational Needs -Similar to retirement planning the cash values that flow from ones life insurance schemes can be utilized for educational needs of the insurer or his children

Role of Life Insurance in the growth of economy The Life Insurance Industry has an enviable track record among public sector units It has a Consistent profit and dividend paying record

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

accompanied by a steady growth in its financial resources Through investments in the Government sector and socially- oriented sectors the Industry has contributed immensely to the nations development The industry is recognized as one of the largest financial Institutions in the country The ventures initiated by the industry in the areas of Mutual Fund Housing Finance has done exceedingly well in recent years To protect the countrys foreign exchange reserves the reinsurance arrangement are so Organized that maximum retention is made possible within the country while at the same time protecting interests of the policy holders

Insurance Concept And History

The insurance plan was developed for modern day laws and as a means of providing individuals and businesses with protection against risks Prior to insurance being offered as a service and product when people ran into problems the community would come together to make repairs For instance before insurance was formally offered if a neighborrsquos home were to burn down other neighbors family members and friends would gather all the necessary materials and tools and together rebuild the home However as population grew this small community in most parts of the world changesInterestingly the insurance plan that we know of today was actually based on ancient traditions of the Babylonian and Chinese traders Historians tell us that during the second and third millennia BC merchants in China would have to travel over horrific rapids of the rivers as a means of distributing the things they made To accomplish this the wares were moved using several vessels because it was common for one to capsize

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Introduction of the Company

RELIANCE Life Insurance Limited

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

After many years of debate the government has decided to increase the foreign direct investment (FDI) limit in insurance firms from 26 percent to 49 percent The government will now introduce a bill in Parliament to effect this change The government however conceded that the bill might not be passed by the current Parliament for want of_time

Dhirubhai embarked on his first business venture he had a seed capital of barely US$ 300 (around Rs 14000) Over the next three and a half decades he converted this fledgling enterprise into a Rs 60000 crore colossusmdashan achievement which earned Reliance a place on the global Fortune 500 list the first ever Indian private company to do so Dhirubhai is widely regarded as the father of Indiarsquos capital markets In 1977 when Reliance Textile Industries Limited first went public the Indian stock market was a place patronised by a small club of elite investors which dabbled in a handful of stocks Dhirubhai managed to convince a large number of first-time retail investors to participate in the unfolding Reliance story and put their hard-earned money in the Reliance Textile IPO promising them in exchange for their trust substantial return on their investments It was to be the start of one of great stories of mutual respect and reciprocal gain in the Indian markets

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Under Dhirubhairsquos extraordinary vision and leadership Reliance scripted one of the greatest growth stories in corporate history anywhere in the world and went on to become Indiarsquos largest private sector enterprise Through out this amazing journey Dhirubhai always kept the interests of the ordinary shareholder uppermost in mind in the process making millionaires out of many of the initial investors in the Reliance stock and creating one of the worldrsquos largest shareholder families

About Reliance Life Insurance

Reliance Life Insurance offers you products that fulfill your savings and protection needs Our aim is to emerge as a transnational Life Insurer of global scale and standard

Reliance Life Insurance is an associate company of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indiarsquos leading private sector financial services companies and ranks among the top 3 private sector financial services and banking companies in terms of net worth Reliance Capital has interests in asset management and mutual funds stock broking life and general insurance proprietary investments private equity and other activities in financial services

Reliance - Anil Dhirubhai Ambani Group also has presence in Communications Energy Natural Resources Media Entertainment Healthcare and Infrastructure

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited

INSIDERS ON BOARD OF DIRECTORS

Name (Connections)

Relationships Title Age

R Nandagopal 12 RelationshipsChief Executive Officer and Director

50

Malay Ghosh 12 Relationships President and Director --

Saumen Ghosh 12 RelationshipsNon Executive Director and Group President of Reliance Capital Limited

--

S Krishnan 12 Relationships

Chief Risk Officer and Director

--

R Rangarajan 12 Relationships

Chief Investment Officer and Director

--

C Mohan 12 Relationships

Chief Technology Officer and Director

--

Saroj Panigrahi 12 Relationships

Head of Legal amp Compliance Company Secretary and Director

--

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Title Age

Maneesha Thakur

12 RelationshipsChief Human Resources Officer and Director

--

Other Board Members on Board of Directors

Name (Connections)

Relationships Primary Company Age

Gautam Doshi

61 Relationships

Reliance - Anil Dhirubhai Ambani Group

57

Rajesh Bahl 12 Relationships

University of Delhi --

Pournima Gupte

12 Relationships

Reliance Life Insurance Company Limited

--

S Talwar BA LLB CAIIB

77 Relationships

Housing Development and Infrastructure Limited

70

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Primary Company Age

Rajendra Chitale

63 Relationships

Ishaan Real Estate Plc

Company Profile

Reliance Life Insurance Company Limited provides life insurance products to individuals and corporates in India It offers solutions for individuals such as protection term credit guardian endowment wealth creation with health coverage cash flow savings and investment unit linked investment and insurance automatic investment market return retirement and child plans The company also provides solutions for groups which include employersrsquo liability group superannuation group gratuity group leave encashment employee protection group credit shield group term assurance and employee voluntary benefit plans It offers its products through agents The company was incorporated in 2001 and is based in Mumbai India As of October 22 2005 Reliance Life Insurance Company Limited operates as a subsidiary of Reliance Capital Ltd

Key Executives Mr R Nandagopal

Chief Executive Officer and Director

Age 50

Mr Malay Ghosh

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

President and Director

Mr Sunil Agrawal

Chief Financial Officer

Mr Saumen Ghosh

Non Executive Director and Group President of Reliance Capital Limited

Mr S V Sunder Krishnan Chief Risk Officer and Director

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indias leading private sector financial services companies which ranks among the top 3 private sector financial services and banking companies Reliance Life Insurance is not only one of Indias fastest growing life insurance companies but also counts among the top 4 private sector insurers In just 2 years the Company has crossed the markof_17Million_policies

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP) Given below is the list of the policies provided by Reliance Life Insurance Company

Protection Plans

Reliance Term Plan Reliance Simple Term Plan Reliance Special Term Plan Reliance Credit Guardian Plan Reliance Special Credit Guardian Plan Reliance Endowment Plan

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Special Endowment Plan Reliance Connect 2 Life Reliance Whole Life Plan Reliance Wealth + Health Plan Reliance Cash Flow Plan

Child Plans

Reliance Super Invest Assure Plan Reliance Child Plan Reliance Secure Child Plan Reliance Wealth + Health Plan

Savings amp Investment Plans

Reliance Savings Linked Insurance Plan Reliance Super Invest Assure Plus Plan Reliance Super Invest Assure Plan Total Investment Plan I - Insurance Reliance TIPS -Series I- Insurance Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan Reliance Cash Flow Plan Reliance Super Market Return Plan Reliance Endowment Plan Reliance Special Endowment Plan Reliance Whole Life Plan Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Connect 2 Life Plan Reliance Imaan Investment Plan

Retirement Plans

Total Investment Plan II - Pension

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan

Group Plans

Employers Liability Solutions Employee Protection Solutions Employee Voluntary Benefits

History

Yr 2001-2002 ( From 1st Jan 2001 to Dec 2002)

Insurance Industry in this year so far has 5new entrants namely

Life Insurers

SNo

RegistrationNumber

Date of Reg

Name of the Company

1 121 03012002

Reliance Life Insurance Company Limite d

Reliance Capital Limited announced the launch of its life insurance business on February 1 2006 This was after obtaining the required regulatory approvals from

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

the Registrar Of Companies and the Insurance Regulatory and Development Authority It was in August 2005 that the ball was set rolling when Reliance Capital Limited the financial arm of Reliance ndash Anil Dhirubhai Ambani Group (ADAG) ndash announced the requisition of 100 shareholding in AMP Sanmar Life Insurance Company Limited and the formal transfer of shares took place in October 2005 The company will issue all policy contracts under the Reliance Life Insurance Company limited name All the existing policy contracts also stand transferred to the Reliance Life Insurance entity with all the original contractual terms and commitments intact

Journey so far

Most organizations focus their energies on growth during early stages of the business-building exercise Over a period of time when the business reaches a critical mass the tiny leakages start looking fatal The overall extent of such inefficiencies and lack of control results in major erosion in the companys capital asset value as well as a leap in operational expenses If this phase coincides with an economic slump the companys leadership comes under the scanner Therefore right from the beginning we at Reliance Life Insurance built a mechanism to ensure an in-built IT governance track which remains invisible irrespective of the business dynamic nature

1048766 2005August Anil Dhirubhai Ambani Group (ADAG) announces theacquisition of 100 percent shareholding in AMP Sanmar Life InsuranceCo Ltd

1048766 2006January 17 Mr Nandgopal participates in a one-day conference on lsquoOptimising growth opportunities through Distribution Matrix lsquoEmerging Bancassurancersquo organized by the Asia Insurance Post at the Taj President MumbaiFebruary 1 Rliance Life Insurance officially launched

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

February 16 17 18 Strategy meet at the Reliance Management Institute Amongst those who participate are the CEO COO Functional Heads Regional Managers and Regional Sales ManagersFebruary 26 A Puja held at the Churchgate office situated in Express Building 4th Floor 14 lsquoErsquo Road MumbaiMarch 1 Churchgate office inaugurated by Mr AmitabhJhunjhunwala Mr Amitabh Chaturvedi and Mr NandgopalMarch 6 Shifting to the new premises at Churchgate commencesMarch 7 The new office at Chennai at the Trapezium First Floor 39 Nelson Manickam Road inaugurated by their CEO Mr Nandgopal Mr KV Srinivasan and Mr Sureshbabu also graced the occasion

Mission

The mission of Reliance Life Insurance Company Limited is to be the best in every sphere- business results customer care and employee focus The aim of the company is to Think Bigger and Think Better

Vision Mission amp Goal And Achievements

Vision

Empowering everyone live their dreams

Mission

Create unmatched value for everyone through dependable effective transparent and profitable life insurance and pension plans

Our Goal

Reliance Life Insurance would strive hard to achieve the 3 goals mentioned below

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Emerge as transnational Life Insurer of global scale and standard Create best value for Customers Shareholders and all Stake holders Achieve impeccable reputation and credentials through best business

practices

Achievements

3rd largest private player in a span of just 4 years moved from 11th position to 3rd

Amongst the fastest growing Companies for 4 years in a row

Continuous increase in market share over 4 years from 19 in 2005-06 to 1026 in 2009 -10

RLIC has achieved a growth rate of 21 while the private industry has grown at 13

Fastest to reach the 5 million policy mark

Largest private insurer in terms of policy count in 2009-10

1145 branches 195000 Advisors and over 16000 employees

RLIC continues to be amongst the foremost Life Insurance companies in India to be certified ISO 90012000 for all the processes

Awarded the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Certificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

The Company has also won the DL Shah Quality Council of India Commendation Award in the services category in feb 2008 for its work on promoting self help channels for service

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Future Plans

Forty-four new branches to be opened across the country in the coming months and a pan India presence with 162 branches in the coming year

1048766 A state-of-the-art customer care centre will provide continuous responsive services to the caller and promptly address queries collate feedback and suggestions from the caller who may be both prospective and existing clientele and from channel partners in Chennai and Mumbai

1048766 It will be launching additional products aimed at providingunparalleled service to its valued clientele

Head ndash Office

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998 Gautam is a qualified Chartered Accountant

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited Regd Office H Block 1st Floor Dhirubhai Ambani Knowledge City Navi MumbaiMaharashtra-400710India Reliance Life Insurance Company Limited is licensed life insurance company registered with the Insurance Regulatory and Development Authority (Registration No 121) in accordance with the provisions of the Insurance Act 1938

Branches

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

Given few Branches with Exact Location of Lucknow amp Kanpur in Uttar_Pradesh-

Given below are the branches located in Lucknow

Location

Branch Type Address Phone No

Vikar Nagar

Branch

Office

FF PLOT NO 12 SECTOR 9VIKAR NAGAR KK PALACE ABOVE BANK OF MAHARSHTRA LUCKNOW Uttar Pradesh- 226006

0522321388305223213881

Sector Branc 2ND FLOOR ANURAG 0522302027405223213

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1 LDA Colony

h Office

PLAZA CP 51SECTOR -1 LDA COLONY AASHIYANA LUCKNOW Uttar Pradesh- 226012

884

LucknowBranc

h Office

Reliance House 118 TCV Behind Wave Multiplex Vibhuti Khand Gomti Nagar Lucknow-226010

05223020300

LucknowArea

Office

Rohit Building 1st Floor No1 Opp to Sahara ComplexShahnajaf Road HajaratganjLucknowUttar Pradesh-226001

0522302025505223020240

Given below are the branches located in Kanpur

LocationBranch Type

Address Phone No

Pandu Nagar

Branch Office

Asthana Towers 117H1283 Pandu Nagar Kanpur Uttar

0512-3918861

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Pradesh - 208005

Civil linesBranch Office

14-113 Kn Chambers Civil Lines Kanpur- 208001

0512-39180953918117

Lal Bunglow

Branch Office

GF GROUND FLOOR5 PARADEVANPUR LAL BUNGLOW KANPUR Uttar Pradesh-208007

0512-3200889

Shastri Nagar

Branch Office

GF NILGIRI COMPLEX 12230SHASTRI NAGAR KANPUR Uttar Pradesh-208005

0512-3299981

KanpurBranch Office

OFFICE NO 3 GROUND FLR KAN CHAMBERS CIV IL LINES KANPUR KNPR UP 208002 INDIA WIRELINE KANPUR

5123918860 - 61

Values

Reliance Life Insurance Company Limited has some core values which are listed as follows

1) Result Oriented2) Performance Driven3) Customer Focused4) Learning and Development Oriented5) Employee Centric6) Informal and Fun

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Management

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998

Gautam is a qualified Chartered Accountant

Satya Pal Talwar Independent Director

Satya Pal is an Independent Director of Reliance Life Insurance Company Limited He holds an experience of more than 35 years in operations and policy formulation

Through his distinguished service in the financial industry Satya Pal has served as the lsquoChairman and Managing Directorrsquo of renowned organisations such as Bank of Baroda Union Bank of India and Oriental Bank of Commerce His in-depth knowledge of the sector has seen him rise quickly into pivotal positions at advisory and board levels in Indian and as well Global organisations such as SEBI

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 21: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

loss of property and life With a view to providing fire insurance facilities Dr Nicholas Barbon set up in 1967 the first fire insurance company known as the Fire officeThe early history of insurance in India can be traced back to the Vedas The Sanskrit term lsquoYogakshemarsquo (meaning well being) the name of Life Insurance Corporation of Indiarsquos corporate headquarters is found in the Rig Veda The Aryans practiced some form of lsquocommunity insurancersquo around 1000 BCLife insurance in its modern form came to India from England in 1818 The Oriental Life Insurance Company was the first insurance company to be set up in India to help the widows of European community The insurance companies which came into existence between 1818 and 1869 treated Indian lives as subnormal and charged an extra premium of 15 to 20 percent The first Indian insurance company the Bombay Mutual Life Assurance Society came into existence in 1870 to cover Indian lives at normal ratesThe Insurance Act 1938 the first comprehensive legislation governing both life and non-life branches of insurance were enacted to provide strict state control over insurance business This amended insurance Act looked into investments expenditure and management of these companies By the mid- 1950s there were 154 Indian insurers 16 foreign insurers and75 provident societies carrying on life insurance business in India Insurance business flourished and so did scams irregularities and dubious investment practices by scores of companies As a result the government decided tonationalize the life assurance business in India The Life Insurance Corporation of India (LIC) was set up in 1956 The nationalization of life insurance was followed by general insurance in 1972

Time line in Insurance history

1818 British introduced the life insurance to India with the establishment of the Oriental Life Insurance Company in Calcutta

1850 Non life insurance started with Triton Insurance

Company

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1870 Bombay Mutual Life Assurance Society is the first India owned life insurer

1912 The Indian Life Assurance Company Act enacted to regulate the life insurance business

1938 The Insurance Act was enacted 1956 Nationalization took place Government took over 245 Indian and

foreign insurers and provident societies 1972 Non-life business nationalized General Insurance Corporation (GIC)

came into being 1993 Malhotra committee was constituted under the chairmanship of

former RBI chief R N Malhotra todraw a blue print for insurance sector reforms

1994 Malhotra committee recommended reentry of private players 1997 IRDA (Insurance Regulatory and Development Authority) was set up

as a regulator of the insurance market in India 2000 IRDA started giving license to private insurers ICICI Prudential HDFC

were first private players to sell insurance Policies 2001 Royal Sundaram was the first non-life private player to sell an

insurance policy 2002 Bank allowed to sell insurance plans as TPAs enter the scene insurers

start setting non-life claims in the cashless mode

Meaning of Life InsuranceIt insures the life of the person buying the Life Insurance Certificate Once a Life Insurance is sold by a company then the company remains legally entitled to make payment to the beneficiary after the death of the policy holder

There are three parties in a life insurance transaction the insurer the insured and the owner of the policy (policyholder) although the owner and 16 the insured are often the same person Another important person involved in a life insurance policy is the beneficiary The beneficiary is the person

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

or persons who will receive the policy proceeds upon the death of the insuredLife insurance may be divided into two basic classes ndash term and permanent

bull Term life insurance provides for life insurance coverage for aspecified term of years for a specified premium The policy does not accumulate cash value

bull Permanent life insurance is life insurance that remains in force until the policy matures unless the owner fails to pay the premium when due

bull Whole life insurance provides for a level premium and a cash value table included in the policy guaranteed by the company The primary advantages of whole life are guaranteed death benefits guaranteed cash values fixed and known annual premiums and mortality and expense charges will not reduce the cash value shown in the policy

bull Universal life insurance (UL) is a relatively new insurance product intended to provide permanent insurance coverage with greater flexibility in premium payment and the potential for a higher internal rate of return A universal life policy includes a cash account Premiums increase the cash account If you want insurance protection only and not a savings and investment product buy a term life insurance policy

If you want to buy a whole life universal life or other cash value policyplan to hold it for at least 15 years Canceling these policies after only a few years can more than double your

life insurance costs Check the National Association of Insurance Commissioners website (wwwnaicorgcis) or your local library for information on the financial soundness of insurance companies

History of Life Insurance

Risk protection has been a primary goal of humans and institutions throughout history Protecting against risk is what insurance is all about Over 5000 years ago in China insurance was seen as a preventative measure against piracy on the sea

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Piracy in fact was so prevalent that as a way of spreading the risk a number of ships would carry a portion of another ships cargo so that if one ship was captured the entire shipmentwould not be lostIn another part of the world nearly 4500 years ago in the ancient land of Babylonia traders used to bear risk of the caravan trade by giving loans that had to be later repaid with interest when the goods arrived safely In 2100BC the Code of Hammurabi granted legal status to the practice It formalized concepts of ldquobottomryrdquo referring to vessel bottoms and ldquorespondentiardquo referring to cargo These provided the underpinning for marine insurance contracts Such contracts contained three elements a loan on the vessel cargo or freight an interest rate and a surcharge to cover thepossibility of loss In effect ship owners were the insured and lenders were the under writers Life insurance came about a later in ancient Rome where burial clubs were formed to cover the funeral expenses of its members as well as help survivors monetarily With Romes fall around 450 AD most of theconcepts of insurance were abandoned but aspects of it did continue through the Middle Ages particularly with merchant and artisan guilds These provided forms of member insurance covering risks like fire flood theft disability death and even imprisonment During the feudal period early forms of insurance ebbed with the declineo f travel and long-distance trade But during the 14th to 16th centuries transportation commerce and insurance would again reemerge Insurance in India can be traced back to the Vedas For instance Yogakshema the name of Life Insurance Corporation of Indias corporate headquarters is derived from the Rig Veda The term suggests that a form of community insurance was prevalent around 1000 BC and practiced by the AryansAnd similar to ancient Rome burial societies were formed in the Buddhist period to help families build houses and to protect widows and children1048766 Modern InsuranceIllegal almost everywhere else in Europe life insurance in England was vigorously promoted in the three decades following the Glorious Revolution of 1688 The type of insurance we see today owes its roots to 17th centuryEngland Lloyds of London or as they were known then Lloyds Coffee House was the location where merchants ship owners and underwriters met to discuss and transact business deals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

While serving as a means of risk-avoidance life insurance also appealed strongly to the gambling instincts of Englands burgeoning middle class Gambling was so rampant in fact that when newspapers published names of prominent people who were seriously ill bets were placed at Lloydrsquos ontheir anticipated dates of death Reacting against such practices 79 merchant underwriters broke away in 1769 and two years later formed a ldquoNew Lloydrsquos Coffee Houserdquo that became known as the ldquoreal Lloydrsquosrdquo Making wagers onpeoples deaths ceased in 1774 when parliament forbade the practice1048766 Insurance moves to AmericaThe US insurance industry was built on the British model The year 1735 saw the birth of the first insurance company in the American colonies in Charleston SC The Presbyterian Synod of Philadelphia in 1759 sponsored the first life insurance corporation in America for the benefit of ministers and their dependents And the first life insurance policy for the generalpublic in the United States was issued in Philadelphia on May 22 1761 But it wasnt until 80 years later (after 1840) that life insurance really took off in a big way The key to its success was reducing the opposition from religious groupsIn 1835 the infamous New York fire drew peoples attention to the need to provide for sudden and large losses Two years later Massachusetts became the first state to require companies by law to maintain such reserves The great Chicago fire of 1871 further emphasized how fires can cause hugelosses in densely populated modern cities The practice of reinsurance wherein the risks are spread among several companies was devised specifically for such situationsWith the creation of the automobile public liability insurance which first made its appearance in the 1880s gained importance and acceptance More advancement was made to insurance during the process of industrialization In 1897 the British government passed the Workmens Compensation Act which made it mandatory for a company to insure itsemployees against industrial accidents During the 19th century many societies were founded to insure the life andhealth of their members while fraternal orders provided low-cost membersonly insurance Even today such fraternal orders continue to provide insurance coverage to members as do most labor organizations Many employers sponsor group insurance policies for their employees providing

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

not just life insurance but sickness and accident benefits and old-age pensions Employees contribute a certain percentage of the premium for these policies1048766 Final ThoughtsEven though the American insurance industry was greatly influenced by Britain the US market developed somewhat differently from that of the United Kingdom Contributing to that was Americas size land diversity and the overwhelming desire to be independent As America moved from acolonial outpost to an independent force from a farming country to an industrial nation the insurance business developed from a small number of companies to a large industry Insurance became more sophisticated offering new types of coverage and diversified services for an increasingly complex country

Key features of Life Insurance

1) Nomination -When one makes a nomination as the policyholder you continue to be the owner of the policy and the nominee does not have any right under the policy so long as you are alive The nominee has only the right to receive the policy monies in case of your death within the term of the policy

2) Assignment -If your intention is that your policy monies should go only to a particular person you need to assign the policy in favor of that person3) Death Benefit -The primary feature of a life insurance policy is the death benefit it providesPermanent policies provide a death benefit that is guaranteed for the life of the insured provided the premiums have been paid and the policy has notbeen surrendered4) Cash Value -The cash value of a permanent life insurance policy is accumulated throughout the life of the policy It equals the amount a policy owner would receive after any applicable surrender charges if the policy were surrendered before the insureds death5) Dividends -Many life insurance companies issue life insurance policies that entitle the policy owner to share in the companys divisible surplus6) Paid-Up Additions -Dividends paid to a policy owner of a participating policy can be used in numerous ways one of which is toward the purchase of additional coverage

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

called paid-up additions7) Policy Loans -Some life insurance policies allow a policy owner to apply for a loan against the value of their policy Either a fixed or variable rate of interest is chargedThis feature allows the policy owner an easily accessible loan in times of need or opportunity8) Conversion from Term to Permanent -When in need of temporary protection individuals often purchase term life insurance If one owns a term policy sometimes a provision is available that will allow her to convert her policy to a permanent one without providing additional proof of insurability9) Disability Waiver of Premium-Waiver of Premium is an option or benefit that can be attached to a life insurance policy at an additional cost It guarantees that coverage will stay inforce and continue to grow

Benefits of Life Insurance 1) Risk cover -Life Insurance contracts allow an individual to have a risk cover against any unfortunate event of the future2) Tax Deduction -Under section 80C of the Income Tax Act of 1961 one can get tax deductionon premiums up to one lakh rupees Life Insurance policies thus decrease the total taxable income of an individual3) Loans -An individual can easily access loans from different financial institutions by pledging his insurance policies4) Retirement Planning -What had provided protection against the financial consequences of premature death may now be used to help them enjoy their retirement years Moreover the cash value can be used as an additional income in the old age5) Educational Needs -Similar to retirement planning the cash values that flow from ones life insurance schemes can be utilized for educational needs of the insurer or his children

Role of Life Insurance in the growth of economy The Life Insurance Industry has an enviable track record among public sector units It has a Consistent profit and dividend paying record

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

accompanied by a steady growth in its financial resources Through investments in the Government sector and socially- oriented sectors the Industry has contributed immensely to the nations development The industry is recognized as one of the largest financial Institutions in the country The ventures initiated by the industry in the areas of Mutual Fund Housing Finance has done exceedingly well in recent years To protect the countrys foreign exchange reserves the reinsurance arrangement are so Organized that maximum retention is made possible within the country while at the same time protecting interests of the policy holders

Insurance Concept And History

The insurance plan was developed for modern day laws and as a means of providing individuals and businesses with protection against risks Prior to insurance being offered as a service and product when people ran into problems the community would come together to make repairs For instance before insurance was formally offered if a neighborrsquos home were to burn down other neighbors family members and friends would gather all the necessary materials and tools and together rebuild the home However as population grew this small community in most parts of the world changesInterestingly the insurance plan that we know of today was actually based on ancient traditions of the Babylonian and Chinese traders Historians tell us that during the second and third millennia BC merchants in China would have to travel over horrific rapids of the rivers as a means of distributing the things they made To accomplish this the wares were moved using several vessels because it was common for one to capsize

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Introduction of the Company

RELIANCE Life Insurance Limited

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

After many years of debate the government has decided to increase the foreign direct investment (FDI) limit in insurance firms from 26 percent to 49 percent The government will now introduce a bill in Parliament to effect this change The government however conceded that the bill might not be passed by the current Parliament for want of_time

Dhirubhai embarked on his first business venture he had a seed capital of barely US$ 300 (around Rs 14000) Over the next three and a half decades he converted this fledgling enterprise into a Rs 60000 crore colossusmdashan achievement which earned Reliance a place on the global Fortune 500 list the first ever Indian private company to do so Dhirubhai is widely regarded as the father of Indiarsquos capital markets In 1977 when Reliance Textile Industries Limited first went public the Indian stock market was a place patronised by a small club of elite investors which dabbled in a handful of stocks Dhirubhai managed to convince a large number of first-time retail investors to participate in the unfolding Reliance story and put their hard-earned money in the Reliance Textile IPO promising them in exchange for their trust substantial return on their investments It was to be the start of one of great stories of mutual respect and reciprocal gain in the Indian markets

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Under Dhirubhairsquos extraordinary vision and leadership Reliance scripted one of the greatest growth stories in corporate history anywhere in the world and went on to become Indiarsquos largest private sector enterprise Through out this amazing journey Dhirubhai always kept the interests of the ordinary shareholder uppermost in mind in the process making millionaires out of many of the initial investors in the Reliance stock and creating one of the worldrsquos largest shareholder families

About Reliance Life Insurance

Reliance Life Insurance offers you products that fulfill your savings and protection needs Our aim is to emerge as a transnational Life Insurer of global scale and standard

Reliance Life Insurance is an associate company of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indiarsquos leading private sector financial services companies and ranks among the top 3 private sector financial services and banking companies in terms of net worth Reliance Capital has interests in asset management and mutual funds stock broking life and general insurance proprietary investments private equity and other activities in financial services

Reliance - Anil Dhirubhai Ambani Group also has presence in Communications Energy Natural Resources Media Entertainment Healthcare and Infrastructure

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited

INSIDERS ON BOARD OF DIRECTORS

Name (Connections)

Relationships Title Age

R Nandagopal 12 RelationshipsChief Executive Officer and Director

50

Malay Ghosh 12 Relationships President and Director --

Saumen Ghosh 12 RelationshipsNon Executive Director and Group President of Reliance Capital Limited

--

S Krishnan 12 Relationships

Chief Risk Officer and Director

--

R Rangarajan 12 Relationships

Chief Investment Officer and Director

--

C Mohan 12 Relationships

Chief Technology Officer and Director

--

Saroj Panigrahi 12 Relationships

Head of Legal amp Compliance Company Secretary and Director

--

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Title Age

Maneesha Thakur

12 RelationshipsChief Human Resources Officer and Director

--

Other Board Members on Board of Directors

Name (Connections)

Relationships Primary Company Age

Gautam Doshi

61 Relationships

Reliance - Anil Dhirubhai Ambani Group

57

Rajesh Bahl 12 Relationships

University of Delhi --

Pournima Gupte

12 Relationships

Reliance Life Insurance Company Limited

--

S Talwar BA LLB CAIIB

77 Relationships

Housing Development and Infrastructure Limited

70

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Primary Company Age

Rajendra Chitale

63 Relationships

Ishaan Real Estate Plc

Company Profile

Reliance Life Insurance Company Limited provides life insurance products to individuals and corporates in India It offers solutions for individuals such as protection term credit guardian endowment wealth creation with health coverage cash flow savings and investment unit linked investment and insurance automatic investment market return retirement and child plans The company also provides solutions for groups which include employersrsquo liability group superannuation group gratuity group leave encashment employee protection group credit shield group term assurance and employee voluntary benefit plans It offers its products through agents The company was incorporated in 2001 and is based in Mumbai India As of October 22 2005 Reliance Life Insurance Company Limited operates as a subsidiary of Reliance Capital Ltd

Key Executives Mr R Nandagopal

Chief Executive Officer and Director

Age 50

Mr Malay Ghosh

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

President and Director

Mr Sunil Agrawal

Chief Financial Officer

Mr Saumen Ghosh

Non Executive Director and Group President of Reliance Capital Limited

Mr S V Sunder Krishnan Chief Risk Officer and Director

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indias leading private sector financial services companies which ranks among the top 3 private sector financial services and banking companies Reliance Life Insurance is not only one of Indias fastest growing life insurance companies but also counts among the top 4 private sector insurers In just 2 years the Company has crossed the markof_17Million_policies

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP) Given below is the list of the policies provided by Reliance Life Insurance Company

Protection Plans

Reliance Term Plan Reliance Simple Term Plan Reliance Special Term Plan Reliance Credit Guardian Plan Reliance Special Credit Guardian Plan Reliance Endowment Plan

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Special Endowment Plan Reliance Connect 2 Life Reliance Whole Life Plan Reliance Wealth + Health Plan Reliance Cash Flow Plan

Child Plans

Reliance Super Invest Assure Plan Reliance Child Plan Reliance Secure Child Plan Reliance Wealth + Health Plan

Savings amp Investment Plans

Reliance Savings Linked Insurance Plan Reliance Super Invest Assure Plus Plan Reliance Super Invest Assure Plan Total Investment Plan I - Insurance Reliance TIPS -Series I- Insurance Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan Reliance Cash Flow Plan Reliance Super Market Return Plan Reliance Endowment Plan Reliance Special Endowment Plan Reliance Whole Life Plan Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Connect 2 Life Plan Reliance Imaan Investment Plan

Retirement Plans

Total Investment Plan II - Pension

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan

Group Plans

Employers Liability Solutions Employee Protection Solutions Employee Voluntary Benefits

History

Yr 2001-2002 ( From 1st Jan 2001 to Dec 2002)

Insurance Industry in this year so far has 5new entrants namely

Life Insurers

SNo

RegistrationNumber

Date of Reg

Name of the Company

1 121 03012002

Reliance Life Insurance Company Limite d

Reliance Capital Limited announced the launch of its life insurance business on February 1 2006 This was after obtaining the required regulatory approvals from

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

the Registrar Of Companies and the Insurance Regulatory and Development Authority It was in August 2005 that the ball was set rolling when Reliance Capital Limited the financial arm of Reliance ndash Anil Dhirubhai Ambani Group (ADAG) ndash announced the requisition of 100 shareholding in AMP Sanmar Life Insurance Company Limited and the formal transfer of shares took place in October 2005 The company will issue all policy contracts under the Reliance Life Insurance Company limited name All the existing policy contracts also stand transferred to the Reliance Life Insurance entity with all the original contractual terms and commitments intact

Journey so far

Most organizations focus their energies on growth during early stages of the business-building exercise Over a period of time when the business reaches a critical mass the tiny leakages start looking fatal The overall extent of such inefficiencies and lack of control results in major erosion in the companys capital asset value as well as a leap in operational expenses If this phase coincides with an economic slump the companys leadership comes under the scanner Therefore right from the beginning we at Reliance Life Insurance built a mechanism to ensure an in-built IT governance track which remains invisible irrespective of the business dynamic nature

1048766 2005August Anil Dhirubhai Ambani Group (ADAG) announces theacquisition of 100 percent shareholding in AMP Sanmar Life InsuranceCo Ltd

1048766 2006January 17 Mr Nandgopal participates in a one-day conference on lsquoOptimising growth opportunities through Distribution Matrix lsquoEmerging Bancassurancersquo organized by the Asia Insurance Post at the Taj President MumbaiFebruary 1 Rliance Life Insurance officially launched

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

February 16 17 18 Strategy meet at the Reliance Management Institute Amongst those who participate are the CEO COO Functional Heads Regional Managers and Regional Sales ManagersFebruary 26 A Puja held at the Churchgate office situated in Express Building 4th Floor 14 lsquoErsquo Road MumbaiMarch 1 Churchgate office inaugurated by Mr AmitabhJhunjhunwala Mr Amitabh Chaturvedi and Mr NandgopalMarch 6 Shifting to the new premises at Churchgate commencesMarch 7 The new office at Chennai at the Trapezium First Floor 39 Nelson Manickam Road inaugurated by their CEO Mr Nandgopal Mr KV Srinivasan and Mr Sureshbabu also graced the occasion

Mission

The mission of Reliance Life Insurance Company Limited is to be the best in every sphere- business results customer care and employee focus The aim of the company is to Think Bigger and Think Better

Vision Mission amp Goal And Achievements

Vision

Empowering everyone live their dreams

Mission

Create unmatched value for everyone through dependable effective transparent and profitable life insurance and pension plans

Our Goal

Reliance Life Insurance would strive hard to achieve the 3 goals mentioned below

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Emerge as transnational Life Insurer of global scale and standard Create best value for Customers Shareholders and all Stake holders Achieve impeccable reputation and credentials through best business

practices

Achievements

3rd largest private player in a span of just 4 years moved from 11th position to 3rd

Amongst the fastest growing Companies for 4 years in a row

Continuous increase in market share over 4 years from 19 in 2005-06 to 1026 in 2009 -10

RLIC has achieved a growth rate of 21 while the private industry has grown at 13

Fastest to reach the 5 million policy mark

Largest private insurer in terms of policy count in 2009-10

1145 branches 195000 Advisors and over 16000 employees

RLIC continues to be amongst the foremost Life Insurance companies in India to be certified ISO 90012000 for all the processes

Awarded the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Certificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

The Company has also won the DL Shah Quality Council of India Commendation Award in the services category in feb 2008 for its work on promoting self help channels for service

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Future Plans

Forty-four new branches to be opened across the country in the coming months and a pan India presence with 162 branches in the coming year

1048766 A state-of-the-art customer care centre will provide continuous responsive services to the caller and promptly address queries collate feedback and suggestions from the caller who may be both prospective and existing clientele and from channel partners in Chennai and Mumbai

1048766 It will be launching additional products aimed at providingunparalleled service to its valued clientele

Head ndash Office

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998 Gautam is a qualified Chartered Accountant

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited Regd Office H Block 1st Floor Dhirubhai Ambani Knowledge City Navi MumbaiMaharashtra-400710India Reliance Life Insurance Company Limited is licensed life insurance company registered with the Insurance Regulatory and Development Authority (Registration No 121) in accordance with the provisions of the Insurance Act 1938

Branches

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

Given few Branches with Exact Location of Lucknow amp Kanpur in Uttar_Pradesh-

Given below are the branches located in Lucknow

Location

Branch Type Address Phone No

Vikar Nagar

Branch

Office

FF PLOT NO 12 SECTOR 9VIKAR NAGAR KK PALACE ABOVE BANK OF MAHARSHTRA LUCKNOW Uttar Pradesh- 226006

0522321388305223213881

Sector Branc 2ND FLOOR ANURAG 0522302027405223213

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1 LDA Colony

h Office

PLAZA CP 51SECTOR -1 LDA COLONY AASHIYANA LUCKNOW Uttar Pradesh- 226012

884

LucknowBranc

h Office

Reliance House 118 TCV Behind Wave Multiplex Vibhuti Khand Gomti Nagar Lucknow-226010

05223020300

LucknowArea

Office

Rohit Building 1st Floor No1 Opp to Sahara ComplexShahnajaf Road HajaratganjLucknowUttar Pradesh-226001

0522302025505223020240

Given below are the branches located in Kanpur

LocationBranch Type

Address Phone No

Pandu Nagar

Branch Office

Asthana Towers 117H1283 Pandu Nagar Kanpur Uttar

0512-3918861

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Pradesh - 208005

Civil linesBranch Office

14-113 Kn Chambers Civil Lines Kanpur- 208001

0512-39180953918117

Lal Bunglow

Branch Office

GF GROUND FLOOR5 PARADEVANPUR LAL BUNGLOW KANPUR Uttar Pradesh-208007

0512-3200889

Shastri Nagar

Branch Office

GF NILGIRI COMPLEX 12230SHASTRI NAGAR KANPUR Uttar Pradesh-208005

0512-3299981

KanpurBranch Office

OFFICE NO 3 GROUND FLR KAN CHAMBERS CIV IL LINES KANPUR KNPR UP 208002 INDIA WIRELINE KANPUR

5123918860 - 61

Values

Reliance Life Insurance Company Limited has some core values which are listed as follows

1) Result Oriented2) Performance Driven3) Customer Focused4) Learning and Development Oriented5) Employee Centric6) Informal and Fun

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Management

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998

Gautam is a qualified Chartered Accountant

Satya Pal Talwar Independent Director

Satya Pal is an Independent Director of Reliance Life Insurance Company Limited He holds an experience of more than 35 years in operations and policy formulation

Through his distinguished service in the financial industry Satya Pal has served as the lsquoChairman and Managing Directorrsquo of renowned organisations such as Bank of Baroda Union Bank of India and Oriental Bank of Commerce His in-depth knowledge of the sector has seen him rise quickly into pivotal positions at advisory and board levels in Indian and as well Global organisations such as SEBI

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 22: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1870 Bombay Mutual Life Assurance Society is the first India owned life insurer

1912 The Indian Life Assurance Company Act enacted to regulate the life insurance business

1938 The Insurance Act was enacted 1956 Nationalization took place Government took over 245 Indian and

foreign insurers and provident societies 1972 Non-life business nationalized General Insurance Corporation (GIC)

came into being 1993 Malhotra committee was constituted under the chairmanship of

former RBI chief R N Malhotra todraw a blue print for insurance sector reforms

1994 Malhotra committee recommended reentry of private players 1997 IRDA (Insurance Regulatory and Development Authority) was set up

as a regulator of the insurance market in India 2000 IRDA started giving license to private insurers ICICI Prudential HDFC

were first private players to sell insurance Policies 2001 Royal Sundaram was the first non-life private player to sell an

insurance policy 2002 Bank allowed to sell insurance plans as TPAs enter the scene insurers

start setting non-life claims in the cashless mode

Meaning of Life InsuranceIt insures the life of the person buying the Life Insurance Certificate Once a Life Insurance is sold by a company then the company remains legally entitled to make payment to the beneficiary after the death of the policy holder

There are three parties in a life insurance transaction the insurer the insured and the owner of the policy (policyholder) although the owner and 16 the insured are often the same person Another important person involved in a life insurance policy is the beneficiary The beneficiary is the person

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

or persons who will receive the policy proceeds upon the death of the insuredLife insurance may be divided into two basic classes ndash term and permanent

bull Term life insurance provides for life insurance coverage for aspecified term of years for a specified premium The policy does not accumulate cash value

bull Permanent life insurance is life insurance that remains in force until the policy matures unless the owner fails to pay the premium when due

bull Whole life insurance provides for a level premium and a cash value table included in the policy guaranteed by the company The primary advantages of whole life are guaranteed death benefits guaranteed cash values fixed and known annual premiums and mortality and expense charges will not reduce the cash value shown in the policy

bull Universal life insurance (UL) is a relatively new insurance product intended to provide permanent insurance coverage with greater flexibility in premium payment and the potential for a higher internal rate of return A universal life policy includes a cash account Premiums increase the cash account If you want insurance protection only and not a savings and investment product buy a term life insurance policy

If you want to buy a whole life universal life or other cash value policyplan to hold it for at least 15 years Canceling these policies after only a few years can more than double your

life insurance costs Check the National Association of Insurance Commissioners website (wwwnaicorgcis) or your local library for information on the financial soundness of insurance companies

History of Life Insurance

Risk protection has been a primary goal of humans and institutions throughout history Protecting against risk is what insurance is all about Over 5000 years ago in China insurance was seen as a preventative measure against piracy on the sea

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Piracy in fact was so prevalent that as a way of spreading the risk a number of ships would carry a portion of another ships cargo so that if one ship was captured the entire shipmentwould not be lostIn another part of the world nearly 4500 years ago in the ancient land of Babylonia traders used to bear risk of the caravan trade by giving loans that had to be later repaid with interest when the goods arrived safely In 2100BC the Code of Hammurabi granted legal status to the practice It formalized concepts of ldquobottomryrdquo referring to vessel bottoms and ldquorespondentiardquo referring to cargo These provided the underpinning for marine insurance contracts Such contracts contained three elements a loan on the vessel cargo or freight an interest rate and a surcharge to cover thepossibility of loss In effect ship owners were the insured and lenders were the under writers Life insurance came about a later in ancient Rome where burial clubs were formed to cover the funeral expenses of its members as well as help survivors monetarily With Romes fall around 450 AD most of theconcepts of insurance were abandoned but aspects of it did continue through the Middle Ages particularly with merchant and artisan guilds These provided forms of member insurance covering risks like fire flood theft disability death and even imprisonment During the feudal period early forms of insurance ebbed with the declineo f travel and long-distance trade But during the 14th to 16th centuries transportation commerce and insurance would again reemerge Insurance in India can be traced back to the Vedas For instance Yogakshema the name of Life Insurance Corporation of Indias corporate headquarters is derived from the Rig Veda The term suggests that a form of community insurance was prevalent around 1000 BC and practiced by the AryansAnd similar to ancient Rome burial societies were formed in the Buddhist period to help families build houses and to protect widows and children1048766 Modern InsuranceIllegal almost everywhere else in Europe life insurance in England was vigorously promoted in the three decades following the Glorious Revolution of 1688 The type of insurance we see today owes its roots to 17th centuryEngland Lloyds of London or as they were known then Lloyds Coffee House was the location where merchants ship owners and underwriters met to discuss and transact business deals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

While serving as a means of risk-avoidance life insurance also appealed strongly to the gambling instincts of Englands burgeoning middle class Gambling was so rampant in fact that when newspapers published names of prominent people who were seriously ill bets were placed at Lloydrsquos ontheir anticipated dates of death Reacting against such practices 79 merchant underwriters broke away in 1769 and two years later formed a ldquoNew Lloydrsquos Coffee Houserdquo that became known as the ldquoreal Lloydrsquosrdquo Making wagers onpeoples deaths ceased in 1774 when parliament forbade the practice1048766 Insurance moves to AmericaThe US insurance industry was built on the British model The year 1735 saw the birth of the first insurance company in the American colonies in Charleston SC The Presbyterian Synod of Philadelphia in 1759 sponsored the first life insurance corporation in America for the benefit of ministers and their dependents And the first life insurance policy for the generalpublic in the United States was issued in Philadelphia on May 22 1761 But it wasnt until 80 years later (after 1840) that life insurance really took off in a big way The key to its success was reducing the opposition from religious groupsIn 1835 the infamous New York fire drew peoples attention to the need to provide for sudden and large losses Two years later Massachusetts became the first state to require companies by law to maintain such reserves The great Chicago fire of 1871 further emphasized how fires can cause hugelosses in densely populated modern cities The practice of reinsurance wherein the risks are spread among several companies was devised specifically for such situationsWith the creation of the automobile public liability insurance which first made its appearance in the 1880s gained importance and acceptance More advancement was made to insurance during the process of industrialization In 1897 the British government passed the Workmens Compensation Act which made it mandatory for a company to insure itsemployees against industrial accidents During the 19th century many societies were founded to insure the life andhealth of their members while fraternal orders provided low-cost membersonly insurance Even today such fraternal orders continue to provide insurance coverage to members as do most labor organizations Many employers sponsor group insurance policies for their employees providing

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

not just life insurance but sickness and accident benefits and old-age pensions Employees contribute a certain percentage of the premium for these policies1048766 Final ThoughtsEven though the American insurance industry was greatly influenced by Britain the US market developed somewhat differently from that of the United Kingdom Contributing to that was Americas size land diversity and the overwhelming desire to be independent As America moved from acolonial outpost to an independent force from a farming country to an industrial nation the insurance business developed from a small number of companies to a large industry Insurance became more sophisticated offering new types of coverage and diversified services for an increasingly complex country

Key features of Life Insurance

1) Nomination -When one makes a nomination as the policyholder you continue to be the owner of the policy and the nominee does not have any right under the policy so long as you are alive The nominee has only the right to receive the policy monies in case of your death within the term of the policy

2) Assignment -If your intention is that your policy monies should go only to a particular person you need to assign the policy in favor of that person3) Death Benefit -The primary feature of a life insurance policy is the death benefit it providesPermanent policies provide a death benefit that is guaranteed for the life of the insured provided the premiums have been paid and the policy has notbeen surrendered4) Cash Value -The cash value of a permanent life insurance policy is accumulated throughout the life of the policy It equals the amount a policy owner would receive after any applicable surrender charges if the policy were surrendered before the insureds death5) Dividends -Many life insurance companies issue life insurance policies that entitle the policy owner to share in the companys divisible surplus6) Paid-Up Additions -Dividends paid to a policy owner of a participating policy can be used in numerous ways one of which is toward the purchase of additional coverage

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

called paid-up additions7) Policy Loans -Some life insurance policies allow a policy owner to apply for a loan against the value of their policy Either a fixed or variable rate of interest is chargedThis feature allows the policy owner an easily accessible loan in times of need or opportunity8) Conversion from Term to Permanent -When in need of temporary protection individuals often purchase term life insurance If one owns a term policy sometimes a provision is available that will allow her to convert her policy to a permanent one without providing additional proof of insurability9) Disability Waiver of Premium-Waiver of Premium is an option or benefit that can be attached to a life insurance policy at an additional cost It guarantees that coverage will stay inforce and continue to grow

Benefits of Life Insurance 1) Risk cover -Life Insurance contracts allow an individual to have a risk cover against any unfortunate event of the future2) Tax Deduction -Under section 80C of the Income Tax Act of 1961 one can get tax deductionon premiums up to one lakh rupees Life Insurance policies thus decrease the total taxable income of an individual3) Loans -An individual can easily access loans from different financial institutions by pledging his insurance policies4) Retirement Planning -What had provided protection against the financial consequences of premature death may now be used to help them enjoy their retirement years Moreover the cash value can be used as an additional income in the old age5) Educational Needs -Similar to retirement planning the cash values that flow from ones life insurance schemes can be utilized for educational needs of the insurer or his children

Role of Life Insurance in the growth of economy The Life Insurance Industry has an enviable track record among public sector units It has a Consistent profit and dividend paying record

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

accompanied by a steady growth in its financial resources Through investments in the Government sector and socially- oriented sectors the Industry has contributed immensely to the nations development The industry is recognized as one of the largest financial Institutions in the country The ventures initiated by the industry in the areas of Mutual Fund Housing Finance has done exceedingly well in recent years To protect the countrys foreign exchange reserves the reinsurance arrangement are so Organized that maximum retention is made possible within the country while at the same time protecting interests of the policy holders

Insurance Concept And History

The insurance plan was developed for modern day laws and as a means of providing individuals and businesses with protection against risks Prior to insurance being offered as a service and product when people ran into problems the community would come together to make repairs For instance before insurance was formally offered if a neighborrsquos home were to burn down other neighbors family members and friends would gather all the necessary materials and tools and together rebuild the home However as population grew this small community in most parts of the world changesInterestingly the insurance plan that we know of today was actually based on ancient traditions of the Babylonian and Chinese traders Historians tell us that during the second and third millennia BC merchants in China would have to travel over horrific rapids of the rivers as a means of distributing the things they made To accomplish this the wares were moved using several vessels because it was common for one to capsize

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Introduction of the Company

RELIANCE Life Insurance Limited

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

After many years of debate the government has decided to increase the foreign direct investment (FDI) limit in insurance firms from 26 percent to 49 percent The government will now introduce a bill in Parliament to effect this change The government however conceded that the bill might not be passed by the current Parliament for want of_time

Dhirubhai embarked on his first business venture he had a seed capital of barely US$ 300 (around Rs 14000) Over the next three and a half decades he converted this fledgling enterprise into a Rs 60000 crore colossusmdashan achievement which earned Reliance a place on the global Fortune 500 list the first ever Indian private company to do so Dhirubhai is widely regarded as the father of Indiarsquos capital markets In 1977 when Reliance Textile Industries Limited first went public the Indian stock market was a place patronised by a small club of elite investors which dabbled in a handful of stocks Dhirubhai managed to convince a large number of first-time retail investors to participate in the unfolding Reliance story and put their hard-earned money in the Reliance Textile IPO promising them in exchange for their trust substantial return on their investments It was to be the start of one of great stories of mutual respect and reciprocal gain in the Indian markets

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Under Dhirubhairsquos extraordinary vision and leadership Reliance scripted one of the greatest growth stories in corporate history anywhere in the world and went on to become Indiarsquos largest private sector enterprise Through out this amazing journey Dhirubhai always kept the interests of the ordinary shareholder uppermost in mind in the process making millionaires out of many of the initial investors in the Reliance stock and creating one of the worldrsquos largest shareholder families

About Reliance Life Insurance

Reliance Life Insurance offers you products that fulfill your savings and protection needs Our aim is to emerge as a transnational Life Insurer of global scale and standard

Reliance Life Insurance is an associate company of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indiarsquos leading private sector financial services companies and ranks among the top 3 private sector financial services and banking companies in terms of net worth Reliance Capital has interests in asset management and mutual funds stock broking life and general insurance proprietary investments private equity and other activities in financial services

Reliance - Anil Dhirubhai Ambani Group also has presence in Communications Energy Natural Resources Media Entertainment Healthcare and Infrastructure

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited

INSIDERS ON BOARD OF DIRECTORS

Name (Connections)

Relationships Title Age

R Nandagopal 12 RelationshipsChief Executive Officer and Director

50

Malay Ghosh 12 Relationships President and Director --

Saumen Ghosh 12 RelationshipsNon Executive Director and Group President of Reliance Capital Limited

--

S Krishnan 12 Relationships

Chief Risk Officer and Director

--

R Rangarajan 12 Relationships

Chief Investment Officer and Director

--

C Mohan 12 Relationships

Chief Technology Officer and Director

--

Saroj Panigrahi 12 Relationships

Head of Legal amp Compliance Company Secretary and Director

--

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Title Age

Maneesha Thakur

12 RelationshipsChief Human Resources Officer and Director

--

Other Board Members on Board of Directors

Name (Connections)

Relationships Primary Company Age

Gautam Doshi

61 Relationships

Reliance - Anil Dhirubhai Ambani Group

57

Rajesh Bahl 12 Relationships

University of Delhi --

Pournima Gupte

12 Relationships

Reliance Life Insurance Company Limited

--

S Talwar BA LLB CAIIB

77 Relationships

Housing Development and Infrastructure Limited

70

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Primary Company Age

Rajendra Chitale

63 Relationships

Ishaan Real Estate Plc

Company Profile

Reliance Life Insurance Company Limited provides life insurance products to individuals and corporates in India It offers solutions for individuals such as protection term credit guardian endowment wealth creation with health coverage cash flow savings and investment unit linked investment and insurance automatic investment market return retirement and child plans The company also provides solutions for groups which include employersrsquo liability group superannuation group gratuity group leave encashment employee protection group credit shield group term assurance and employee voluntary benefit plans It offers its products through agents The company was incorporated in 2001 and is based in Mumbai India As of October 22 2005 Reliance Life Insurance Company Limited operates as a subsidiary of Reliance Capital Ltd

Key Executives Mr R Nandagopal

Chief Executive Officer and Director

Age 50

Mr Malay Ghosh

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

President and Director

Mr Sunil Agrawal

Chief Financial Officer

Mr Saumen Ghosh

Non Executive Director and Group President of Reliance Capital Limited

Mr S V Sunder Krishnan Chief Risk Officer and Director

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indias leading private sector financial services companies which ranks among the top 3 private sector financial services and banking companies Reliance Life Insurance is not only one of Indias fastest growing life insurance companies but also counts among the top 4 private sector insurers In just 2 years the Company has crossed the markof_17Million_policies

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP) Given below is the list of the policies provided by Reliance Life Insurance Company

Protection Plans

Reliance Term Plan Reliance Simple Term Plan Reliance Special Term Plan Reliance Credit Guardian Plan Reliance Special Credit Guardian Plan Reliance Endowment Plan

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Special Endowment Plan Reliance Connect 2 Life Reliance Whole Life Plan Reliance Wealth + Health Plan Reliance Cash Flow Plan

Child Plans

Reliance Super Invest Assure Plan Reliance Child Plan Reliance Secure Child Plan Reliance Wealth + Health Plan

Savings amp Investment Plans

Reliance Savings Linked Insurance Plan Reliance Super Invest Assure Plus Plan Reliance Super Invest Assure Plan Total Investment Plan I - Insurance Reliance TIPS -Series I- Insurance Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan Reliance Cash Flow Plan Reliance Super Market Return Plan Reliance Endowment Plan Reliance Special Endowment Plan Reliance Whole Life Plan Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Connect 2 Life Plan Reliance Imaan Investment Plan

Retirement Plans

Total Investment Plan II - Pension

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan

Group Plans

Employers Liability Solutions Employee Protection Solutions Employee Voluntary Benefits

History

Yr 2001-2002 ( From 1st Jan 2001 to Dec 2002)

Insurance Industry in this year so far has 5new entrants namely

Life Insurers

SNo

RegistrationNumber

Date of Reg

Name of the Company

1 121 03012002

Reliance Life Insurance Company Limite d

Reliance Capital Limited announced the launch of its life insurance business on February 1 2006 This was after obtaining the required regulatory approvals from

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

the Registrar Of Companies and the Insurance Regulatory and Development Authority It was in August 2005 that the ball was set rolling when Reliance Capital Limited the financial arm of Reliance ndash Anil Dhirubhai Ambani Group (ADAG) ndash announced the requisition of 100 shareholding in AMP Sanmar Life Insurance Company Limited and the formal transfer of shares took place in October 2005 The company will issue all policy contracts under the Reliance Life Insurance Company limited name All the existing policy contracts also stand transferred to the Reliance Life Insurance entity with all the original contractual terms and commitments intact

Journey so far

Most organizations focus their energies on growth during early stages of the business-building exercise Over a period of time when the business reaches a critical mass the tiny leakages start looking fatal The overall extent of such inefficiencies and lack of control results in major erosion in the companys capital asset value as well as a leap in operational expenses If this phase coincides with an economic slump the companys leadership comes under the scanner Therefore right from the beginning we at Reliance Life Insurance built a mechanism to ensure an in-built IT governance track which remains invisible irrespective of the business dynamic nature

1048766 2005August Anil Dhirubhai Ambani Group (ADAG) announces theacquisition of 100 percent shareholding in AMP Sanmar Life InsuranceCo Ltd

1048766 2006January 17 Mr Nandgopal participates in a one-day conference on lsquoOptimising growth opportunities through Distribution Matrix lsquoEmerging Bancassurancersquo organized by the Asia Insurance Post at the Taj President MumbaiFebruary 1 Rliance Life Insurance officially launched

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

February 16 17 18 Strategy meet at the Reliance Management Institute Amongst those who participate are the CEO COO Functional Heads Regional Managers and Regional Sales ManagersFebruary 26 A Puja held at the Churchgate office situated in Express Building 4th Floor 14 lsquoErsquo Road MumbaiMarch 1 Churchgate office inaugurated by Mr AmitabhJhunjhunwala Mr Amitabh Chaturvedi and Mr NandgopalMarch 6 Shifting to the new premises at Churchgate commencesMarch 7 The new office at Chennai at the Trapezium First Floor 39 Nelson Manickam Road inaugurated by their CEO Mr Nandgopal Mr KV Srinivasan and Mr Sureshbabu also graced the occasion

Mission

The mission of Reliance Life Insurance Company Limited is to be the best in every sphere- business results customer care and employee focus The aim of the company is to Think Bigger and Think Better

Vision Mission amp Goal And Achievements

Vision

Empowering everyone live their dreams

Mission

Create unmatched value for everyone through dependable effective transparent and profitable life insurance and pension plans

Our Goal

Reliance Life Insurance would strive hard to achieve the 3 goals mentioned below

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Emerge as transnational Life Insurer of global scale and standard Create best value for Customers Shareholders and all Stake holders Achieve impeccable reputation and credentials through best business

practices

Achievements

3rd largest private player in a span of just 4 years moved from 11th position to 3rd

Amongst the fastest growing Companies for 4 years in a row

Continuous increase in market share over 4 years from 19 in 2005-06 to 1026 in 2009 -10

RLIC has achieved a growth rate of 21 while the private industry has grown at 13

Fastest to reach the 5 million policy mark

Largest private insurer in terms of policy count in 2009-10

1145 branches 195000 Advisors and over 16000 employees

RLIC continues to be amongst the foremost Life Insurance companies in India to be certified ISO 90012000 for all the processes

Awarded the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Certificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

The Company has also won the DL Shah Quality Council of India Commendation Award in the services category in feb 2008 for its work on promoting self help channels for service

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Future Plans

Forty-four new branches to be opened across the country in the coming months and a pan India presence with 162 branches in the coming year

1048766 A state-of-the-art customer care centre will provide continuous responsive services to the caller and promptly address queries collate feedback and suggestions from the caller who may be both prospective and existing clientele and from channel partners in Chennai and Mumbai

1048766 It will be launching additional products aimed at providingunparalleled service to its valued clientele

Head ndash Office

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998 Gautam is a qualified Chartered Accountant

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited Regd Office H Block 1st Floor Dhirubhai Ambani Knowledge City Navi MumbaiMaharashtra-400710India Reliance Life Insurance Company Limited is licensed life insurance company registered with the Insurance Regulatory and Development Authority (Registration No 121) in accordance with the provisions of the Insurance Act 1938

Branches

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

Given few Branches with Exact Location of Lucknow amp Kanpur in Uttar_Pradesh-

Given below are the branches located in Lucknow

Location

Branch Type Address Phone No

Vikar Nagar

Branch

Office

FF PLOT NO 12 SECTOR 9VIKAR NAGAR KK PALACE ABOVE BANK OF MAHARSHTRA LUCKNOW Uttar Pradesh- 226006

0522321388305223213881

Sector Branc 2ND FLOOR ANURAG 0522302027405223213

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1 LDA Colony

h Office

PLAZA CP 51SECTOR -1 LDA COLONY AASHIYANA LUCKNOW Uttar Pradesh- 226012

884

LucknowBranc

h Office

Reliance House 118 TCV Behind Wave Multiplex Vibhuti Khand Gomti Nagar Lucknow-226010

05223020300

LucknowArea

Office

Rohit Building 1st Floor No1 Opp to Sahara ComplexShahnajaf Road HajaratganjLucknowUttar Pradesh-226001

0522302025505223020240

Given below are the branches located in Kanpur

LocationBranch Type

Address Phone No

Pandu Nagar

Branch Office

Asthana Towers 117H1283 Pandu Nagar Kanpur Uttar

0512-3918861

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Pradesh - 208005

Civil linesBranch Office

14-113 Kn Chambers Civil Lines Kanpur- 208001

0512-39180953918117

Lal Bunglow

Branch Office

GF GROUND FLOOR5 PARADEVANPUR LAL BUNGLOW KANPUR Uttar Pradesh-208007

0512-3200889

Shastri Nagar

Branch Office

GF NILGIRI COMPLEX 12230SHASTRI NAGAR KANPUR Uttar Pradesh-208005

0512-3299981

KanpurBranch Office

OFFICE NO 3 GROUND FLR KAN CHAMBERS CIV IL LINES KANPUR KNPR UP 208002 INDIA WIRELINE KANPUR

5123918860 - 61

Values

Reliance Life Insurance Company Limited has some core values which are listed as follows

1) Result Oriented2) Performance Driven3) Customer Focused4) Learning and Development Oriented5) Employee Centric6) Informal and Fun

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Management

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998

Gautam is a qualified Chartered Accountant

Satya Pal Talwar Independent Director

Satya Pal is an Independent Director of Reliance Life Insurance Company Limited He holds an experience of more than 35 years in operations and policy formulation

Through his distinguished service in the financial industry Satya Pal has served as the lsquoChairman and Managing Directorrsquo of renowned organisations such as Bank of Baroda Union Bank of India and Oriental Bank of Commerce His in-depth knowledge of the sector has seen him rise quickly into pivotal positions at advisory and board levels in Indian and as well Global organisations such as SEBI

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

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QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

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b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 23: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

or persons who will receive the policy proceeds upon the death of the insuredLife insurance may be divided into two basic classes ndash term and permanent

bull Term life insurance provides for life insurance coverage for aspecified term of years for a specified premium The policy does not accumulate cash value

bull Permanent life insurance is life insurance that remains in force until the policy matures unless the owner fails to pay the premium when due

bull Whole life insurance provides for a level premium and a cash value table included in the policy guaranteed by the company The primary advantages of whole life are guaranteed death benefits guaranteed cash values fixed and known annual premiums and mortality and expense charges will not reduce the cash value shown in the policy

bull Universal life insurance (UL) is a relatively new insurance product intended to provide permanent insurance coverage with greater flexibility in premium payment and the potential for a higher internal rate of return A universal life policy includes a cash account Premiums increase the cash account If you want insurance protection only and not a savings and investment product buy a term life insurance policy

If you want to buy a whole life universal life or other cash value policyplan to hold it for at least 15 years Canceling these policies after only a few years can more than double your

life insurance costs Check the National Association of Insurance Commissioners website (wwwnaicorgcis) or your local library for information on the financial soundness of insurance companies

History of Life Insurance

Risk protection has been a primary goal of humans and institutions throughout history Protecting against risk is what insurance is all about Over 5000 years ago in China insurance was seen as a preventative measure against piracy on the sea

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Piracy in fact was so prevalent that as a way of spreading the risk a number of ships would carry a portion of another ships cargo so that if one ship was captured the entire shipmentwould not be lostIn another part of the world nearly 4500 years ago in the ancient land of Babylonia traders used to bear risk of the caravan trade by giving loans that had to be later repaid with interest when the goods arrived safely In 2100BC the Code of Hammurabi granted legal status to the practice It formalized concepts of ldquobottomryrdquo referring to vessel bottoms and ldquorespondentiardquo referring to cargo These provided the underpinning for marine insurance contracts Such contracts contained three elements a loan on the vessel cargo or freight an interest rate and a surcharge to cover thepossibility of loss In effect ship owners were the insured and lenders were the under writers Life insurance came about a later in ancient Rome where burial clubs were formed to cover the funeral expenses of its members as well as help survivors monetarily With Romes fall around 450 AD most of theconcepts of insurance were abandoned but aspects of it did continue through the Middle Ages particularly with merchant and artisan guilds These provided forms of member insurance covering risks like fire flood theft disability death and even imprisonment During the feudal period early forms of insurance ebbed with the declineo f travel and long-distance trade But during the 14th to 16th centuries transportation commerce and insurance would again reemerge Insurance in India can be traced back to the Vedas For instance Yogakshema the name of Life Insurance Corporation of Indias corporate headquarters is derived from the Rig Veda The term suggests that a form of community insurance was prevalent around 1000 BC and practiced by the AryansAnd similar to ancient Rome burial societies were formed in the Buddhist period to help families build houses and to protect widows and children1048766 Modern InsuranceIllegal almost everywhere else in Europe life insurance in England was vigorously promoted in the three decades following the Glorious Revolution of 1688 The type of insurance we see today owes its roots to 17th centuryEngland Lloyds of London or as they were known then Lloyds Coffee House was the location where merchants ship owners and underwriters met to discuss and transact business deals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

While serving as a means of risk-avoidance life insurance also appealed strongly to the gambling instincts of Englands burgeoning middle class Gambling was so rampant in fact that when newspapers published names of prominent people who were seriously ill bets were placed at Lloydrsquos ontheir anticipated dates of death Reacting against such practices 79 merchant underwriters broke away in 1769 and two years later formed a ldquoNew Lloydrsquos Coffee Houserdquo that became known as the ldquoreal Lloydrsquosrdquo Making wagers onpeoples deaths ceased in 1774 when parliament forbade the practice1048766 Insurance moves to AmericaThe US insurance industry was built on the British model The year 1735 saw the birth of the first insurance company in the American colonies in Charleston SC The Presbyterian Synod of Philadelphia in 1759 sponsored the first life insurance corporation in America for the benefit of ministers and their dependents And the first life insurance policy for the generalpublic in the United States was issued in Philadelphia on May 22 1761 But it wasnt until 80 years later (after 1840) that life insurance really took off in a big way The key to its success was reducing the opposition from religious groupsIn 1835 the infamous New York fire drew peoples attention to the need to provide for sudden and large losses Two years later Massachusetts became the first state to require companies by law to maintain such reserves The great Chicago fire of 1871 further emphasized how fires can cause hugelosses in densely populated modern cities The practice of reinsurance wherein the risks are spread among several companies was devised specifically for such situationsWith the creation of the automobile public liability insurance which first made its appearance in the 1880s gained importance and acceptance More advancement was made to insurance during the process of industrialization In 1897 the British government passed the Workmens Compensation Act which made it mandatory for a company to insure itsemployees against industrial accidents During the 19th century many societies were founded to insure the life andhealth of their members while fraternal orders provided low-cost membersonly insurance Even today such fraternal orders continue to provide insurance coverage to members as do most labor organizations Many employers sponsor group insurance policies for their employees providing

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

not just life insurance but sickness and accident benefits and old-age pensions Employees contribute a certain percentage of the premium for these policies1048766 Final ThoughtsEven though the American insurance industry was greatly influenced by Britain the US market developed somewhat differently from that of the United Kingdom Contributing to that was Americas size land diversity and the overwhelming desire to be independent As America moved from acolonial outpost to an independent force from a farming country to an industrial nation the insurance business developed from a small number of companies to a large industry Insurance became more sophisticated offering new types of coverage and diversified services for an increasingly complex country

Key features of Life Insurance

1) Nomination -When one makes a nomination as the policyholder you continue to be the owner of the policy and the nominee does not have any right under the policy so long as you are alive The nominee has only the right to receive the policy monies in case of your death within the term of the policy

2) Assignment -If your intention is that your policy monies should go only to a particular person you need to assign the policy in favor of that person3) Death Benefit -The primary feature of a life insurance policy is the death benefit it providesPermanent policies provide a death benefit that is guaranteed for the life of the insured provided the premiums have been paid and the policy has notbeen surrendered4) Cash Value -The cash value of a permanent life insurance policy is accumulated throughout the life of the policy It equals the amount a policy owner would receive after any applicable surrender charges if the policy were surrendered before the insureds death5) Dividends -Many life insurance companies issue life insurance policies that entitle the policy owner to share in the companys divisible surplus6) Paid-Up Additions -Dividends paid to a policy owner of a participating policy can be used in numerous ways one of which is toward the purchase of additional coverage

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

called paid-up additions7) Policy Loans -Some life insurance policies allow a policy owner to apply for a loan against the value of their policy Either a fixed or variable rate of interest is chargedThis feature allows the policy owner an easily accessible loan in times of need or opportunity8) Conversion from Term to Permanent -When in need of temporary protection individuals often purchase term life insurance If one owns a term policy sometimes a provision is available that will allow her to convert her policy to a permanent one without providing additional proof of insurability9) Disability Waiver of Premium-Waiver of Premium is an option or benefit that can be attached to a life insurance policy at an additional cost It guarantees that coverage will stay inforce and continue to grow

Benefits of Life Insurance 1) Risk cover -Life Insurance contracts allow an individual to have a risk cover against any unfortunate event of the future2) Tax Deduction -Under section 80C of the Income Tax Act of 1961 one can get tax deductionon premiums up to one lakh rupees Life Insurance policies thus decrease the total taxable income of an individual3) Loans -An individual can easily access loans from different financial institutions by pledging his insurance policies4) Retirement Planning -What had provided protection against the financial consequences of premature death may now be used to help them enjoy their retirement years Moreover the cash value can be used as an additional income in the old age5) Educational Needs -Similar to retirement planning the cash values that flow from ones life insurance schemes can be utilized for educational needs of the insurer or his children

Role of Life Insurance in the growth of economy The Life Insurance Industry has an enviable track record among public sector units It has a Consistent profit and dividend paying record

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

accompanied by a steady growth in its financial resources Through investments in the Government sector and socially- oriented sectors the Industry has contributed immensely to the nations development The industry is recognized as one of the largest financial Institutions in the country The ventures initiated by the industry in the areas of Mutual Fund Housing Finance has done exceedingly well in recent years To protect the countrys foreign exchange reserves the reinsurance arrangement are so Organized that maximum retention is made possible within the country while at the same time protecting interests of the policy holders

Insurance Concept And History

The insurance plan was developed for modern day laws and as a means of providing individuals and businesses with protection against risks Prior to insurance being offered as a service and product when people ran into problems the community would come together to make repairs For instance before insurance was formally offered if a neighborrsquos home were to burn down other neighbors family members and friends would gather all the necessary materials and tools and together rebuild the home However as population grew this small community in most parts of the world changesInterestingly the insurance plan that we know of today was actually based on ancient traditions of the Babylonian and Chinese traders Historians tell us that during the second and third millennia BC merchants in China would have to travel over horrific rapids of the rivers as a means of distributing the things they made To accomplish this the wares were moved using several vessels because it was common for one to capsize

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Introduction of the Company

RELIANCE Life Insurance Limited

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

After many years of debate the government has decided to increase the foreign direct investment (FDI) limit in insurance firms from 26 percent to 49 percent The government will now introduce a bill in Parliament to effect this change The government however conceded that the bill might not be passed by the current Parliament for want of_time

Dhirubhai embarked on his first business venture he had a seed capital of barely US$ 300 (around Rs 14000) Over the next three and a half decades he converted this fledgling enterprise into a Rs 60000 crore colossusmdashan achievement which earned Reliance a place on the global Fortune 500 list the first ever Indian private company to do so Dhirubhai is widely regarded as the father of Indiarsquos capital markets In 1977 when Reliance Textile Industries Limited first went public the Indian stock market was a place patronised by a small club of elite investors which dabbled in a handful of stocks Dhirubhai managed to convince a large number of first-time retail investors to participate in the unfolding Reliance story and put their hard-earned money in the Reliance Textile IPO promising them in exchange for their trust substantial return on their investments It was to be the start of one of great stories of mutual respect and reciprocal gain in the Indian markets

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Under Dhirubhairsquos extraordinary vision and leadership Reliance scripted one of the greatest growth stories in corporate history anywhere in the world and went on to become Indiarsquos largest private sector enterprise Through out this amazing journey Dhirubhai always kept the interests of the ordinary shareholder uppermost in mind in the process making millionaires out of many of the initial investors in the Reliance stock and creating one of the worldrsquos largest shareholder families

About Reliance Life Insurance

Reliance Life Insurance offers you products that fulfill your savings and protection needs Our aim is to emerge as a transnational Life Insurer of global scale and standard

Reliance Life Insurance is an associate company of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indiarsquos leading private sector financial services companies and ranks among the top 3 private sector financial services and banking companies in terms of net worth Reliance Capital has interests in asset management and mutual funds stock broking life and general insurance proprietary investments private equity and other activities in financial services

Reliance - Anil Dhirubhai Ambani Group also has presence in Communications Energy Natural Resources Media Entertainment Healthcare and Infrastructure

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Reliance Life Insurance Company Limited

INSIDERS ON BOARD OF DIRECTORS

Name (Connections)

Relationships Title Age

R Nandagopal 12 RelationshipsChief Executive Officer and Director

50

Malay Ghosh 12 Relationships President and Director --

Saumen Ghosh 12 RelationshipsNon Executive Director and Group President of Reliance Capital Limited

--

S Krishnan 12 Relationships

Chief Risk Officer and Director

--

R Rangarajan 12 Relationships

Chief Investment Officer and Director

--

C Mohan 12 Relationships

Chief Technology Officer and Director

--

Saroj Panigrahi 12 Relationships

Head of Legal amp Compliance Company Secretary and Director

--

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Title Age

Maneesha Thakur

12 RelationshipsChief Human Resources Officer and Director

--

Other Board Members on Board of Directors

Name (Connections)

Relationships Primary Company Age

Gautam Doshi

61 Relationships

Reliance - Anil Dhirubhai Ambani Group

57

Rajesh Bahl 12 Relationships

University of Delhi --

Pournima Gupte

12 Relationships

Reliance Life Insurance Company Limited

--

S Talwar BA LLB CAIIB

77 Relationships

Housing Development and Infrastructure Limited

70

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Primary Company Age

Rajendra Chitale

63 Relationships

Ishaan Real Estate Plc

Company Profile

Reliance Life Insurance Company Limited provides life insurance products to individuals and corporates in India It offers solutions for individuals such as protection term credit guardian endowment wealth creation with health coverage cash flow savings and investment unit linked investment and insurance automatic investment market return retirement and child plans The company also provides solutions for groups which include employersrsquo liability group superannuation group gratuity group leave encashment employee protection group credit shield group term assurance and employee voluntary benefit plans It offers its products through agents The company was incorporated in 2001 and is based in Mumbai India As of October 22 2005 Reliance Life Insurance Company Limited operates as a subsidiary of Reliance Capital Ltd

Key Executives Mr R Nandagopal

Chief Executive Officer and Director

Age 50

Mr Malay Ghosh

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

President and Director

Mr Sunil Agrawal

Chief Financial Officer

Mr Saumen Ghosh

Non Executive Director and Group President of Reliance Capital Limited

Mr S V Sunder Krishnan Chief Risk Officer and Director

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indias leading private sector financial services companies which ranks among the top 3 private sector financial services and banking companies Reliance Life Insurance is not only one of Indias fastest growing life insurance companies but also counts among the top 4 private sector insurers In just 2 years the Company has crossed the markof_17Million_policies

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP) Given below is the list of the policies provided by Reliance Life Insurance Company

Protection Plans

Reliance Term Plan Reliance Simple Term Plan Reliance Special Term Plan Reliance Credit Guardian Plan Reliance Special Credit Guardian Plan Reliance Endowment Plan

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Reliance Special Endowment Plan Reliance Connect 2 Life Reliance Whole Life Plan Reliance Wealth + Health Plan Reliance Cash Flow Plan

Child Plans

Reliance Super Invest Assure Plan Reliance Child Plan Reliance Secure Child Plan Reliance Wealth + Health Plan

Savings amp Investment Plans

Reliance Savings Linked Insurance Plan Reliance Super Invest Assure Plus Plan Reliance Super Invest Assure Plan Total Investment Plan I - Insurance Reliance TIPS -Series I- Insurance Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan Reliance Cash Flow Plan Reliance Super Market Return Plan Reliance Endowment Plan Reliance Special Endowment Plan Reliance Whole Life Plan Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Connect 2 Life Plan Reliance Imaan Investment Plan

Retirement Plans

Total Investment Plan II - Pension

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan

Group Plans

Employers Liability Solutions Employee Protection Solutions Employee Voluntary Benefits

History

Yr 2001-2002 ( From 1st Jan 2001 to Dec 2002)

Insurance Industry in this year so far has 5new entrants namely

Life Insurers

SNo

RegistrationNumber

Date of Reg

Name of the Company

1 121 03012002

Reliance Life Insurance Company Limite d

Reliance Capital Limited announced the launch of its life insurance business on February 1 2006 This was after obtaining the required regulatory approvals from

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

the Registrar Of Companies and the Insurance Regulatory and Development Authority It was in August 2005 that the ball was set rolling when Reliance Capital Limited the financial arm of Reliance ndash Anil Dhirubhai Ambani Group (ADAG) ndash announced the requisition of 100 shareholding in AMP Sanmar Life Insurance Company Limited and the formal transfer of shares took place in October 2005 The company will issue all policy contracts under the Reliance Life Insurance Company limited name All the existing policy contracts also stand transferred to the Reliance Life Insurance entity with all the original contractual terms and commitments intact

Journey so far

Most organizations focus their energies on growth during early stages of the business-building exercise Over a period of time when the business reaches a critical mass the tiny leakages start looking fatal The overall extent of such inefficiencies and lack of control results in major erosion in the companys capital asset value as well as a leap in operational expenses If this phase coincides with an economic slump the companys leadership comes under the scanner Therefore right from the beginning we at Reliance Life Insurance built a mechanism to ensure an in-built IT governance track which remains invisible irrespective of the business dynamic nature

1048766 2005August Anil Dhirubhai Ambani Group (ADAG) announces theacquisition of 100 percent shareholding in AMP Sanmar Life InsuranceCo Ltd

1048766 2006January 17 Mr Nandgopal participates in a one-day conference on lsquoOptimising growth opportunities through Distribution Matrix lsquoEmerging Bancassurancersquo organized by the Asia Insurance Post at the Taj President MumbaiFebruary 1 Rliance Life Insurance officially launched

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February 16 17 18 Strategy meet at the Reliance Management Institute Amongst those who participate are the CEO COO Functional Heads Regional Managers and Regional Sales ManagersFebruary 26 A Puja held at the Churchgate office situated in Express Building 4th Floor 14 lsquoErsquo Road MumbaiMarch 1 Churchgate office inaugurated by Mr AmitabhJhunjhunwala Mr Amitabh Chaturvedi and Mr NandgopalMarch 6 Shifting to the new premises at Churchgate commencesMarch 7 The new office at Chennai at the Trapezium First Floor 39 Nelson Manickam Road inaugurated by their CEO Mr Nandgopal Mr KV Srinivasan and Mr Sureshbabu also graced the occasion

Mission

The mission of Reliance Life Insurance Company Limited is to be the best in every sphere- business results customer care and employee focus The aim of the company is to Think Bigger and Think Better

Vision Mission amp Goal And Achievements

Vision

Empowering everyone live their dreams

Mission

Create unmatched value for everyone through dependable effective transparent and profitable life insurance and pension plans

Our Goal

Reliance Life Insurance would strive hard to achieve the 3 goals mentioned below

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Emerge as transnational Life Insurer of global scale and standard Create best value for Customers Shareholders and all Stake holders Achieve impeccable reputation and credentials through best business

practices

Achievements

3rd largest private player in a span of just 4 years moved from 11th position to 3rd

Amongst the fastest growing Companies for 4 years in a row

Continuous increase in market share over 4 years from 19 in 2005-06 to 1026 in 2009 -10

RLIC has achieved a growth rate of 21 while the private industry has grown at 13

Fastest to reach the 5 million policy mark

Largest private insurer in terms of policy count in 2009-10

1145 branches 195000 Advisors and over 16000 employees

RLIC continues to be amongst the foremost Life Insurance companies in India to be certified ISO 90012000 for all the processes

Awarded the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Certificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

The Company has also won the DL Shah Quality Council of India Commendation Award in the services category in feb 2008 for its work on promoting self help channels for service

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Future Plans

Forty-four new branches to be opened across the country in the coming months and a pan India presence with 162 branches in the coming year

1048766 A state-of-the-art customer care centre will provide continuous responsive services to the caller and promptly address queries collate feedback and suggestions from the caller who may be both prospective and existing clientele and from channel partners in Chennai and Mumbai

1048766 It will be launching additional products aimed at providingunparalleled service to its valued clientele

Head ndash Office

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998 Gautam is a qualified Chartered Accountant

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Reliance Life Insurance Company Limited Regd Office H Block 1st Floor Dhirubhai Ambani Knowledge City Navi MumbaiMaharashtra-400710India Reliance Life Insurance Company Limited is licensed life insurance company registered with the Insurance Regulatory and Development Authority (Registration No 121) in accordance with the provisions of the Insurance Act 1938

Branches

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

Given few Branches with Exact Location of Lucknow amp Kanpur in Uttar_Pradesh-

Given below are the branches located in Lucknow

Location

Branch Type Address Phone No

Vikar Nagar

Branch

Office

FF PLOT NO 12 SECTOR 9VIKAR NAGAR KK PALACE ABOVE BANK OF MAHARSHTRA LUCKNOW Uttar Pradesh- 226006

0522321388305223213881

Sector Branc 2ND FLOOR ANURAG 0522302027405223213

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1 LDA Colony

h Office

PLAZA CP 51SECTOR -1 LDA COLONY AASHIYANA LUCKNOW Uttar Pradesh- 226012

884

LucknowBranc

h Office

Reliance House 118 TCV Behind Wave Multiplex Vibhuti Khand Gomti Nagar Lucknow-226010

05223020300

LucknowArea

Office

Rohit Building 1st Floor No1 Opp to Sahara ComplexShahnajaf Road HajaratganjLucknowUttar Pradesh-226001

0522302025505223020240

Given below are the branches located in Kanpur

LocationBranch Type

Address Phone No

Pandu Nagar

Branch Office

Asthana Towers 117H1283 Pandu Nagar Kanpur Uttar

0512-3918861

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Pradesh - 208005

Civil linesBranch Office

14-113 Kn Chambers Civil Lines Kanpur- 208001

0512-39180953918117

Lal Bunglow

Branch Office

GF GROUND FLOOR5 PARADEVANPUR LAL BUNGLOW KANPUR Uttar Pradesh-208007

0512-3200889

Shastri Nagar

Branch Office

GF NILGIRI COMPLEX 12230SHASTRI NAGAR KANPUR Uttar Pradesh-208005

0512-3299981

KanpurBranch Office

OFFICE NO 3 GROUND FLR KAN CHAMBERS CIV IL LINES KANPUR KNPR UP 208002 INDIA WIRELINE KANPUR

5123918860 - 61

Values

Reliance Life Insurance Company Limited has some core values which are listed as follows

1) Result Oriented2) Performance Driven3) Customer Focused4) Learning and Development Oriented5) Employee Centric6) Informal and Fun

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Management

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998

Gautam is a qualified Chartered Accountant

Satya Pal Talwar Independent Director

Satya Pal is an Independent Director of Reliance Life Insurance Company Limited He holds an experience of more than 35 years in operations and policy formulation

Through his distinguished service in the financial industry Satya Pal has served as the lsquoChairman and Managing Directorrsquo of renowned organisations such as Bank of Baroda Union Bank of India and Oriental Bank of Commerce His in-depth knowledge of the sector has seen him rise quickly into pivotal positions at advisory and board levels in Indian and as well Global organisations such as SEBI

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IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 24: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Piracy in fact was so prevalent that as a way of spreading the risk a number of ships would carry a portion of another ships cargo so that if one ship was captured the entire shipmentwould not be lostIn another part of the world nearly 4500 years ago in the ancient land of Babylonia traders used to bear risk of the caravan trade by giving loans that had to be later repaid with interest when the goods arrived safely In 2100BC the Code of Hammurabi granted legal status to the practice It formalized concepts of ldquobottomryrdquo referring to vessel bottoms and ldquorespondentiardquo referring to cargo These provided the underpinning for marine insurance contracts Such contracts contained three elements a loan on the vessel cargo or freight an interest rate and a surcharge to cover thepossibility of loss In effect ship owners were the insured and lenders were the under writers Life insurance came about a later in ancient Rome where burial clubs were formed to cover the funeral expenses of its members as well as help survivors monetarily With Romes fall around 450 AD most of theconcepts of insurance were abandoned but aspects of it did continue through the Middle Ages particularly with merchant and artisan guilds These provided forms of member insurance covering risks like fire flood theft disability death and even imprisonment During the feudal period early forms of insurance ebbed with the declineo f travel and long-distance trade But during the 14th to 16th centuries transportation commerce and insurance would again reemerge Insurance in India can be traced back to the Vedas For instance Yogakshema the name of Life Insurance Corporation of Indias corporate headquarters is derived from the Rig Veda The term suggests that a form of community insurance was prevalent around 1000 BC and practiced by the AryansAnd similar to ancient Rome burial societies were formed in the Buddhist period to help families build houses and to protect widows and children1048766 Modern InsuranceIllegal almost everywhere else in Europe life insurance in England was vigorously promoted in the three decades following the Glorious Revolution of 1688 The type of insurance we see today owes its roots to 17th centuryEngland Lloyds of London or as they were known then Lloyds Coffee House was the location where merchants ship owners and underwriters met to discuss and transact business deals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

While serving as a means of risk-avoidance life insurance also appealed strongly to the gambling instincts of Englands burgeoning middle class Gambling was so rampant in fact that when newspapers published names of prominent people who were seriously ill bets were placed at Lloydrsquos ontheir anticipated dates of death Reacting against such practices 79 merchant underwriters broke away in 1769 and two years later formed a ldquoNew Lloydrsquos Coffee Houserdquo that became known as the ldquoreal Lloydrsquosrdquo Making wagers onpeoples deaths ceased in 1774 when parliament forbade the practice1048766 Insurance moves to AmericaThe US insurance industry was built on the British model The year 1735 saw the birth of the first insurance company in the American colonies in Charleston SC The Presbyterian Synod of Philadelphia in 1759 sponsored the first life insurance corporation in America for the benefit of ministers and their dependents And the first life insurance policy for the generalpublic in the United States was issued in Philadelphia on May 22 1761 But it wasnt until 80 years later (after 1840) that life insurance really took off in a big way The key to its success was reducing the opposition from religious groupsIn 1835 the infamous New York fire drew peoples attention to the need to provide for sudden and large losses Two years later Massachusetts became the first state to require companies by law to maintain such reserves The great Chicago fire of 1871 further emphasized how fires can cause hugelosses in densely populated modern cities The practice of reinsurance wherein the risks are spread among several companies was devised specifically for such situationsWith the creation of the automobile public liability insurance which first made its appearance in the 1880s gained importance and acceptance More advancement was made to insurance during the process of industrialization In 1897 the British government passed the Workmens Compensation Act which made it mandatory for a company to insure itsemployees against industrial accidents During the 19th century many societies were founded to insure the life andhealth of their members while fraternal orders provided low-cost membersonly insurance Even today such fraternal orders continue to provide insurance coverage to members as do most labor organizations Many employers sponsor group insurance policies for their employees providing

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

not just life insurance but sickness and accident benefits and old-age pensions Employees contribute a certain percentage of the premium for these policies1048766 Final ThoughtsEven though the American insurance industry was greatly influenced by Britain the US market developed somewhat differently from that of the United Kingdom Contributing to that was Americas size land diversity and the overwhelming desire to be independent As America moved from acolonial outpost to an independent force from a farming country to an industrial nation the insurance business developed from a small number of companies to a large industry Insurance became more sophisticated offering new types of coverage and diversified services for an increasingly complex country

Key features of Life Insurance

1) Nomination -When one makes a nomination as the policyholder you continue to be the owner of the policy and the nominee does not have any right under the policy so long as you are alive The nominee has only the right to receive the policy monies in case of your death within the term of the policy

2) Assignment -If your intention is that your policy monies should go only to a particular person you need to assign the policy in favor of that person3) Death Benefit -The primary feature of a life insurance policy is the death benefit it providesPermanent policies provide a death benefit that is guaranteed for the life of the insured provided the premiums have been paid and the policy has notbeen surrendered4) Cash Value -The cash value of a permanent life insurance policy is accumulated throughout the life of the policy It equals the amount a policy owner would receive after any applicable surrender charges if the policy were surrendered before the insureds death5) Dividends -Many life insurance companies issue life insurance policies that entitle the policy owner to share in the companys divisible surplus6) Paid-Up Additions -Dividends paid to a policy owner of a participating policy can be used in numerous ways one of which is toward the purchase of additional coverage

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

called paid-up additions7) Policy Loans -Some life insurance policies allow a policy owner to apply for a loan against the value of their policy Either a fixed or variable rate of interest is chargedThis feature allows the policy owner an easily accessible loan in times of need or opportunity8) Conversion from Term to Permanent -When in need of temporary protection individuals often purchase term life insurance If one owns a term policy sometimes a provision is available that will allow her to convert her policy to a permanent one without providing additional proof of insurability9) Disability Waiver of Premium-Waiver of Premium is an option or benefit that can be attached to a life insurance policy at an additional cost It guarantees that coverage will stay inforce and continue to grow

Benefits of Life Insurance 1) Risk cover -Life Insurance contracts allow an individual to have a risk cover against any unfortunate event of the future2) Tax Deduction -Under section 80C of the Income Tax Act of 1961 one can get tax deductionon premiums up to one lakh rupees Life Insurance policies thus decrease the total taxable income of an individual3) Loans -An individual can easily access loans from different financial institutions by pledging his insurance policies4) Retirement Planning -What had provided protection against the financial consequences of premature death may now be used to help them enjoy their retirement years Moreover the cash value can be used as an additional income in the old age5) Educational Needs -Similar to retirement planning the cash values that flow from ones life insurance schemes can be utilized for educational needs of the insurer or his children

Role of Life Insurance in the growth of economy The Life Insurance Industry has an enviable track record among public sector units It has a Consistent profit and dividend paying record

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

accompanied by a steady growth in its financial resources Through investments in the Government sector and socially- oriented sectors the Industry has contributed immensely to the nations development The industry is recognized as one of the largest financial Institutions in the country The ventures initiated by the industry in the areas of Mutual Fund Housing Finance has done exceedingly well in recent years To protect the countrys foreign exchange reserves the reinsurance arrangement are so Organized that maximum retention is made possible within the country while at the same time protecting interests of the policy holders

Insurance Concept And History

The insurance plan was developed for modern day laws and as a means of providing individuals and businesses with protection against risks Prior to insurance being offered as a service and product when people ran into problems the community would come together to make repairs For instance before insurance was formally offered if a neighborrsquos home were to burn down other neighbors family members and friends would gather all the necessary materials and tools and together rebuild the home However as population grew this small community in most parts of the world changesInterestingly the insurance plan that we know of today was actually based on ancient traditions of the Babylonian and Chinese traders Historians tell us that during the second and third millennia BC merchants in China would have to travel over horrific rapids of the rivers as a means of distributing the things they made To accomplish this the wares were moved using several vessels because it was common for one to capsize

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Introduction of the Company

RELIANCE Life Insurance Limited

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

After many years of debate the government has decided to increase the foreign direct investment (FDI) limit in insurance firms from 26 percent to 49 percent The government will now introduce a bill in Parliament to effect this change The government however conceded that the bill might not be passed by the current Parliament for want of_time

Dhirubhai embarked on his first business venture he had a seed capital of barely US$ 300 (around Rs 14000) Over the next three and a half decades he converted this fledgling enterprise into a Rs 60000 crore colossusmdashan achievement which earned Reliance a place on the global Fortune 500 list the first ever Indian private company to do so Dhirubhai is widely regarded as the father of Indiarsquos capital markets In 1977 when Reliance Textile Industries Limited first went public the Indian stock market was a place patronised by a small club of elite investors which dabbled in a handful of stocks Dhirubhai managed to convince a large number of first-time retail investors to participate in the unfolding Reliance story and put their hard-earned money in the Reliance Textile IPO promising them in exchange for their trust substantial return on their investments It was to be the start of one of great stories of mutual respect and reciprocal gain in the Indian markets

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Under Dhirubhairsquos extraordinary vision and leadership Reliance scripted one of the greatest growth stories in corporate history anywhere in the world and went on to become Indiarsquos largest private sector enterprise Through out this amazing journey Dhirubhai always kept the interests of the ordinary shareholder uppermost in mind in the process making millionaires out of many of the initial investors in the Reliance stock and creating one of the worldrsquos largest shareholder families

About Reliance Life Insurance

Reliance Life Insurance offers you products that fulfill your savings and protection needs Our aim is to emerge as a transnational Life Insurer of global scale and standard

Reliance Life Insurance is an associate company of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indiarsquos leading private sector financial services companies and ranks among the top 3 private sector financial services and banking companies in terms of net worth Reliance Capital has interests in asset management and mutual funds stock broking life and general insurance proprietary investments private equity and other activities in financial services

Reliance - Anil Dhirubhai Ambani Group also has presence in Communications Energy Natural Resources Media Entertainment Healthcare and Infrastructure

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited

INSIDERS ON BOARD OF DIRECTORS

Name (Connections)

Relationships Title Age

R Nandagopal 12 RelationshipsChief Executive Officer and Director

50

Malay Ghosh 12 Relationships President and Director --

Saumen Ghosh 12 RelationshipsNon Executive Director and Group President of Reliance Capital Limited

--

S Krishnan 12 Relationships

Chief Risk Officer and Director

--

R Rangarajan 12 Relationships

Chief Investment Officer and Director

--

C Mohan 12 Relationships

Chief Technology Officer and Director

--

Saroj Panigrahi 12 Relationships

Head of Legal amp Compliance Company Secretary and Director

--

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Title Age

Maneesha Thakur

12 RelationshipsChief Human Resources Officer and Director

--

Other Board Members on Board of Directors

Name (Connections)

Relationships Primary Company Age

Gautam Doshi

61 Relationships

Reliance - Anil Dhirubhai Ambani Group

57

Rajesh Bahl 12 Relationships

University of Delhi --

Pournima Gupte

12 Relationships

Reliance Life Insurance Company Limited

--

S Talwar BA LLB CAIIB

77 Relationships

Housing Development and Infrastructure Limited

70

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Primary Company Age

Rajendra Chitale

63 Relationships

Ishaan Real Estate Plc

Company Profile

Reliance Life Insurance Company Limited provides life insurance products to individuals and corporates in India It offers solutions for individuals such as protection term credit guardian endowment wealth creation with health coverage cash flow savings and investment unit linked investment and insurance automatic investment market return retirement and child plans The company also provides solutions for groups which include employersrsquo liability group superannuation group gratuity group leave encashment employee protection group credit shield group term assurance and employee voluntary benefit plans It offers its products through agents The company was incorporated in 2001 and is based in Mumbai India As of October 22 2005 Reliance Life Insurance Company Limited operates as a subsidiary of Reliance Capital Ltd

Key Executives Mr R Nandagopal

Chief Executive Officer and Director

Age 50

Mr Malay Ghosh

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

President and Director

Mr Sunil Agrawal

Chief Financial Officer

Mr Saumen Ghosh

Non Executive Director and Group President of Reliance Capital Limited

Mr S V Sunder Krishnan Chief Risk Officer and Director

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indias leading private sector financial services companies which ranks among the top 3 private sector financial services and banking companies Reliance Life Insurance is not only one of Indias fastest growing life insurance companies but also counts among the top 4 private sector insurers In just 2 years the Company has crossed the markof_17Million_policies

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP) Given below is the list of the policies provided by Reliance Life Insurance Company

Protection Plans

Reliance Term Plan Reliance Simple Term Plan Reliance Special Term Plan Reliance Credit Guardian Plan Reliance Special Credit Guardian Plan Reliance Endowment Plan

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Special Endowment Plan Reliance Connect 2 Life Reliance Whole Life Plan Reliance Wealth + Health Plan Reliance Cash Flow Plan

Child Plans

Reliance Super Invest Assure Plan Reliance Child Plan Reliance Secure Child Plan Reliance Wealth + Health Plan

Savings amp Investment Plans

Reliance Savings Linked Insurance Plan Reliance Super Invest Assure Plus Plan Reliance Super Invest Assure Plan Total Investment Plan I - Insurance Reliance TIPS -Series I- Insurance Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan Reliance Cash Flow Plan Reliance Super Market Return Plan Reliance Endowment Plan Reliance Special Endowment Plan Reliance Whole Life Plan Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Connect 2 Life Plan Reliance Imaan Investment Plan

Retirement Plans

Total Investment Plan II - Pension

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan

Group Plans

Employers Liability Solutions Employee Protection Solutions Employee Voluntary Benefits

History

Yr 2001-2002 ( From 1st Jan 2001 to Dec 2002)

Insurance Industry in this year so far has 5new entrants namely

Life Insurers

SNo

RegistrationNumber

Date of Reg

Name of the Company

1 121 03012002

Reliance Life Insurance Company Limite d

Reliance Capital Limited announced the launch of its life insurance business on February 1 2006 This was after obtaining the required regulatory approvals from

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

the Registrar Of Companies and the Insurance Regulatory and Development Authority It was in August 2005 that the ball was set rolling when Reliance Capital Limited the financial arm of Reliance ndash Anil Dhirubhai Ambani Group (ADAG) ndash announced the requisition of 100 shareholding in AMP Sanmar Life Insurance Company Limited and the formal transfer of shares took place in October 2005 The company will issue all policy contracts under the Reliance Life Insurance Company limited name All the existing policy contracts also stand transferred to the Reliance Life Insurance entity with all the original contractual terms and commitments intact

Journey so far

Most organizations focus their energies on growth during early stages of the business-building exercise Over a period of time when the business reaches a critical mass the tiny leakages start looking fatal The overall extent of such inefficiencies and lack of control results in major erosion in the companys capital asset value as well as a leap in operational expenses If this phase coincides with an economic slump the companys leadership comes under the scanner Therefore right from the beginning we at Reliance Life Insurance built a mechanism to ensure an in-built IT governance track which remains invisible irrespective of the business dynamic nature

1048766 2005August Anil Dhirubhai Ambani Group (ADAG) announces theacquisition of 100 percent shareholding in AMP Sanmar Life InsuranceCo Ltd

1048766 2006January 17 Mr Nandgopal participates in a one-day conference on lsquoOptimising growth opportunities through Distribution Matrix lsquoEmerging Bancassurancersquo organized by the Asia Insurance Post at the Taj President MumbaiFebruary 1 Rliance Life Insurance officially launched

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

February 16 17 18 Strategy meet at the Reliance Management Institute Amongst those who participate are the CEO COO Functional Heads Regional Managers and Regional Sales ManagersFebruary 26 A Puja held at the Churchgate office situated in Express Building 4th Floor 14 lsquoErsquo Road MumbaiMarch 1 Churchgate office inaugurated by Mr AmitabhJhunjhunwala Mr Amitabh Chaturvedi and Mr NandgopalMarch 6 Shifting to the new premises at Churchgate commencesMarch 7 The new office at Chennai at the Trapezium First Floor 39 Nelson Manickam Road inaugurated by their CEO Mr Nandgopal Mr KV Srinivasan and Mr Sureshbabu also graced the occasion

Mission

The mission of Reliance Life Insurance Company Limited is to be the best in every sphere- business results customer care and employee focus The aim of the company is to Think Bigger and Think Better

Vision Mission amp Goal And Achievements

Vision

Empowering everyone live their dreams

Mission

Create unmatched value for everyone through dependable effective transparent and profitable life insurance and pension plans

Our Goal

Reliance Life Insurance would strive hard to achieve the 3 goals mentioned below

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Emerge as transnational Life Insurer of global scale and standard Create best value for Customers Shareholders and all Stake holders Achieve impeccable reputation and credentials through best business

practices

Achievements

3rd largest private player in a span of just 4 years moved from 11th position to 3rd

Amongst the fastest growing Companies for 4 years in a row

Continuous increase in market share over 4 years from 19 in 2005-06 to 1026 in 2009 -10

RLIC has achieved a growth rate of 21 while the private industry has grown at 13

Fastest to reach the 5 million policy mark

Largest private insurer in terms of policy count in 2009-10

1145 branches 195000 Advisors and over 16000 employees

RLIC continues to be amongst the foremost Life Insurance companies in India to be certified ISO 90012000 for all the processes

Awarded the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Certificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

The Company has also won the DL Shah Quality Council of India Commendation Award in the services category in feb 2008 for its work on promoting self help channels for service

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Future Plans

Forty-four new branches to be opened across the country in the coming months and a pan India presence with 162 branches in the coming year

1048766 A state-of-the-art customer care centre will provide continuous responsive services to the caller and promptly address queries collate feedback and suggestions from the caller who may be both prospective and existing clientele and from channel partners in Chennai and Mumbai

1048766 It will be launching additional products aimed at providingunparalleled service to its valued clientele

Head ndash Office

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998 Gautam is a qualified Chartered Accountant

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited Regd Office H Block 1st Floor Dhirubhai Ambani Knowledge City Navi MumbaiMaharashtra-400710India Reliance Life Insurance Company Limited is licensed life insurance company registered with the Insurance Regulatory and Development Authority (Registration No 121) in accordance with the provisions of the Insurance Act 1938

Branches

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

Given few Branches with Exact Location of Lucknow amp Kanpur in Uttar_Pradesh-

Given below are the branches located in Lucknow

Location

Branch Type Address Phone No

Vikar Nagar

Branch

Office

FF PLOT NO 12 SECTOR 9VIKAR NAGAR KK PALACE ABOVE BANK OF MAHARSHTRA LUCKNOW Uttar Pradesh- 226006

0522321388305223213881

Sector Branc 2ND FLOOR ANURAG 0522302027405223213

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1 LDA Colony

h Office

PLAZA CP 51SECTOR -1 LDA COLONY AASHIYANA LUCKNOW Uttar Pradesh- 226012

884

LucknowBranc

h Office

Reliance House 118 TCV Behind Wave Multiplex Vibhuti Khand Gomti Nagar Lucknow-226010

05223020300

LucknowArea

Office

Rohit Building 1st Floor No1 Opp to Sahara ComplexShahnajaf Road HajaratganjLucknowUttar Pradesh-226001

0522302025505223020240

Given below are the branches located in Kanpur

LocationBranch Type

Address Phone No

Pandu Nagar

Branch Office

Asthana Towers 117H1283 Pandu Nagar Kanpur Uttar

0512-3918861

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Pradesh - 208005

Civil linesBranch Office

14-113 Kn Chambers Civil Lines Kanpur- 208001

0512-39180953918117

Lal Bunglow

Branch Office

GF GROUND FLOOR5 PARADEVANPUR LAL BUNGLOW KANPUR Uttar Pradesh-208007

0512-3200889

Shastri Nagar

Branch Office

GF NILGIRI COMPLEX 12230SHASTRI NAGAR KANPUR Uttar Pradesh-208005

0512-3299981

KanpurBranch Office

OFFICE NO 3 GROUND FLR KAN CHAMBERS CIV IL LINES KANPUR KNPR UP 208002 INDIA WIRELINE KANPUR

5123918860 - 61

Values

Reliance Life Insurance Company Limited has some core values which are listed as follows

1) Result Oriented2) Performance Driven3) Customer Focused4) Learning and Development Oriented5) Employee Centric6) Informal and Fun

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Management

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998

Gautam is a qualified Chartered Accountant

Satya Pal Talwar Independent Director

Satya Pal is an Independent Director of Reliance Life Insurance Company Limited He holds an experience of more than 35 years in operations and policy formulation

Through his distinguished service in the financial industry Satya Pal has served as the lsquoChairman and Managing Directorrsquo of renowned organisations such as Bank of Baroda Union Bank of India and Oriental Bank of Commerce His in-depth knowledge of the sector has seen him rise quickly into pivotal positions at advisory and board levels in Indian and as well Global organisations such as SEBI

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 25: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

While serving as a means of risk-avoidance life insurance also appealed strongly to the gambling instincts of Englands burgeoning middle class Gambling was so rampant in fact that when newspapers published names of prominent people who were seriously ill bets were placed at Lloydrsquos ontheir anticipated dates of death Reacting against such practices 79 merchant underwriters broke away in 1769 and two years later formed a ldquoNew Lloydrsquos Coffee Houserdquo that became known as the ldquoreal Lloydrsquosrdquo Making wagers onpeoples deaths ceased in 1774 when parliament forbade the practice1048766 Insurance moves to AmericaThe US insurance industry was built on the British model The year 1735 saw the birth of the first insurance company in the American colonies in Charleston SC The Presbyterian Synod of Philadelphia in 1759 sponsored the first life insurance corporation in America for the benefit of ministers and their dependents And the first life insurance policy for the generalpublic in the United States was issued in Philadelphia on May 22 1761 But it wasnt until 80 years later (after 1840) that life insurance really took off in a big way The key to its success was reducing the opposition from religious groupsIn 1835 the infamous New York fire drew peoples attention to the need to provide for sudden and large losses Two years later Massachusetts became the first state to require companies by law to maintain such reserves The great Chicago fire of 1871 further emphasized how fires can cause hugelosses in densely populated modern cities The practice of reinsurance wherein the risks are spread among several companies was devised specifically for such situationsWith the creation of the automobile public liability insurance which first made its appearance in the 1880s gained importance and acceptance More advancement was made to insurance during the process of industrialization In 1897 the British government passed the Workmens Compensation Act which made it mandatory for a company to insure itsemployees against industrial accidents During the 19th century many societies were founded to insure the life andhealth of their members while fraternal orders provided low-cost membersonly insurance Even today such fraternal orders continue to provide insurance coverage to members as do most labor organizations Many employers sponsor group insurance policies for their employees providing

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

not just life insurance but sickness and accident benefits and old-age pensions Employees contribute a certain percentage of the premium for these policies1048766 Final ThoughtsEven though the American insurance industry was greatly influenced by Britain the US market developed somewhat differently from that of the United Kingdom Contributing to that was Americas size land diversity and the overwhelming desire to be independent As America moved from acolonial outpost to an independent force from a farming country to an industrial nation the insurance business developed from a small number of companies to a large industry Insurance became more sophisticated offering new types of coverage and diversified services for an increasingly complex country

Key features of Life Insurance

1) Nomination -When one makes a nomination as the policyholder you continue to be the owner of the policy and the nominee does not have any right under the policy so long as you are alive The nominee has only the right to receive the policy monies in case of your death within the term of the policy

2) Assignment -If your intention is that your policy monies should go only to a particular person you need to assign the policy in favor of that person3) Death Benefit -The primary feature of a life insurance policy is the death benefit it providesPermanent policies provide a death benefit that is guaranteed for the life of the insured provided the premiums have been paid and the policy has notbeen surrendered4) Cash Value -The cash value of a permanent life insurance policy is accumulated throughout the life of the policy It equals the amount a policy owner would receive after any applicable surrender charges if the policy were surrendered before the insureds death5) Dividends -Many life insurance companies issue life insurance policies that entitle the policy owner to share in the companys divisible surplus6) Paid-Up Additions -Dividends paid to a policy owner of a participating policy can be used in numerous ways one of which is toward the purchase of additional coverage

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

called paid-up additions7) Policy Loans -Some life insurance policies allow a policy owner to apply for a loan against the value of their policy Either a fixed or variable rate of interest is chargedThis feature allows the policy owner an easily accessible loan in times of need or opportunity8) Conversion from Term to Permanent -When in need of temporary protection individuals often purchase term life insurance If one owns a term policy sometimes a provision is available that will allow her to convert her policy to a permanent one without providing additional proof of insurability9) Disability Waiver of Premium-Waiver of Premium is an option or benefit that can be attached to a life insurance policy at an additional cost It guarantees that coverage will stay inforce and continue to grow

Benefits of Life Insurance 1) Risk cover -Life Insurance contracts allow an individual to have a risk cover against any unfortunate event of the future2) Tax Deduction -Under section 80C of the Income Tax Act of 1961 one can get tax deductionon premiums up to one lakh rupees Life Insurance policies thus decrease the total taxable income of an individual3) Loans -An individual can easily access loans from different financial institutions by pledging his insurance policies4) Retirement Planning -What had provided protection against the financial consequences of premature death may now be used to help them enjoy their retirement years Moreover the cash value can be used as an additional income in the old age5) Educational Needs -Similar to retirement planning the cash values that flow from ones life insurance schemes can be utilized for educational needs of the insurer or his children

Role of Life Insurance in the growth of economy The Life Insurance Industry has an enviable track record among public sector units It has a Consistent profit and dividend paying record

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

accompanied by a steady growth in its financial resources Through investments in the Government sector and socially- oriented sectors the Industry has contributed immensely to the nations development The industry is recognized as one of the largest financial Institutions in the country The ventures initiated by the industry in the areas of Mutual Fund Housing Finance has done exceedingly well in recent years To protect the countrys foreign exchange reserves the reinsurance arrangement are so Organized that maximum retention is made possible within the country while at the same time protecting interests of the policy holders

Insurance Concept And History

The insurance plan was developed for modern day laws and as a means of providing individuals and businesses with protection against risks Prior to insurance being offered as a service and product when people ran into problems the community would come together to make repairs For instance before insurance was formally offered if a neighborrsquos home were to burn down other neighbors family members and friends would gather all the necessary materials and tools and together rebuild the home However as population grew this small community in most parts of the world changesInterestingly the insurance plan that we know of today was actually based on ancient traditions of the Babylonian and Chinese traders Historians tell us that during the second and third millennia BC merchants in China would have to travel over horrific rapids of the rivers as a means of distributing the things they made To accomplish this the wares were moved using several vessels because it was common for one to capsize

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Introduction of the Company

RELIANCE Life Insurance Limited

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

After many years of debate the government has decided to increase the foreign direct investment (FDI) limit in insurance firms from 26 percent to 49 percent The government will now introduce a bill in Parliament to effect this change The government however conceded that the bill might not be passed by the current Parliament for want of_time

Dhirubhai embarked on his first business venture he had a seed capital of barely US$ 300 (around Rs 14000) Over the next three and a half decades he converted this fledgling enterprise into a Rs 60000 crore colossusmdashan achievement which earned Reliance a place on the global Fortune 500 list the first ever Indian private company to do so Dhirubhai is widely regarded as the father of Indiarsquos capital markets In 1977 when Reliance Textile Industries Limited first went public the Indian stock market was a place patronised by a small club of elite investors which dabbled in a handful of stocks Dhirubhai managed to convince a large number of first-time retail investors to participate in the unfolding Reliance story and put their hard-earned money in the Reliance Textile IPO promising them in exchange for their trust substantial return on their investments It was to be the start of one of great stories of mutual respect and reciprocal gain in the Indian markets

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Under Dhirubhairsquos extraordinary vision and leadership Reliance scripted one of the greatest growth stories in corporate history anywhere in the world and went on to become Indiarsquos largest private sector enterprise Through out this amazing journey Dhirubhai always kept the interests of the ordinary shareholder uppermost in mind in the process making millionaires out of many of the initial investors in the Reliance stock and creating one of the worldrsquos largest shareholder families

About Reliance Life Insurance

Reliance Life Insurance offers you products that fulfill your savings and protection needs Our aim is to emerge as a transnational Life Insurer of global scale and standard

Reliance Life Insurance is an associate company of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indiarsquos leading private sector financial services companies and ranks among the top 3 private sector financial services and banking companies in terms of net worth Reliance Capital has interests in asset management and mutual funds stock broking life and general insurance proprietary investments private equity and other activities in financial services

Reliance - Anil Dhirubhai Ambani Group also has presence in Communications Energy Natural Resources Media Entertainment Healthcare and Infrastructure

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited

INSIDERS ON BOARD OF DIRECTORS

Name (Connections)

Relationships Title Age

R Nandagopal 12 RelationshipsChief Executive Officer and Director

50

Malay Ghosh 12 Relationships President and Director --

Saumen Ghosh 12 RelationshipsNon Executive Director and Group President of Reliance Capital Limited

--

S Krishnan 12 Relationships

Chief Risk Officer and Director

--

R Rangarajan 12 Relationships

Chief Investment Officer and Director

--

C Mohan 12 Relationships

Chief Technology Officer and Director

--

Saroj Panigrahi 12 Relationships

Head of Legal amp Compliance Company Secretary and Director

--

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Title Age

Maneesha Thakur

12 RelationshipsChief Human Resources Officer and Director

--

Other Board Members on Board of Directors

Name (Connections)

Relationships Primary Company Age

Gautam Doshi

61 Relationships

Reliance - Anil Dhirubhai Ambani Group

57

Rajesh Bahl 12 Relationships

University of Delhi --

Pournima Gupte

12 Relationships

Reliance Life Insurance Company Limited

--

S Talwar BA LLB CAIIB

77 Relationships

Housing Development and Infrastructure Limited

70

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Primary Company Age

Rajendra Chitale

63 Relationships

Ishaan Real Estate Plc

Company Profile

Reliance Life Insurance Company Limited provides life insurance products to individuals and corporates in India It offers solutions for individuals such as protection term credit guardian endowment wealth creation with health coverage cash flow savings and investment unit linked investment and insurance automatic investment market return retirement and child plans The company also provides solutions for groups which include employersrsquo liability group superannuation group gratuity group leave encashment employee protection group credit shield group term assurance and employee voluntary benefit plans It offers its products through agents The company was incorporated in 2001 and is based in Mumbai India As of October 22 2005 Reliance Life Insurance Company Limited operates as a subsidiary of Reliance Capital Ltd

Key Executives Mr R Nandagopal

Chief Executive Officer and Director

Age 50

Mr Malay Ghosh

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

President and Director

Mr Sunil Agrawal

Chief Financial Officer

Mr Saumen Ghosh

Non Executive Director and Group President of Reliance Capital Limited

Mr S V Sunder Krishnan Chief Risk Officer and Director

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indias leading private sector financial services companies which ranks among the top 3 private sector financial services and banking companies Reliance Life Insurance is not only one of Indias fastest growing life insurance companies but also counts among the top 4 private sector insurers In just 2 years the Company has crossed the markof_17Million_policies

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP) Given below is the list of the policies provided by Reliance Life Insurance Company

Protection Plans

Reliance Term Plan Reliance Simple Term Plan Reliance Special Term Plan Reliance Credit Guardian Plan Reliance Special Credit Guardian Plan Reliance Endowment Plan

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Special Endowment Plan Reliance Connect 2 Life Reliance Whole Life Plan Reliance Wealth + Health Plan Reliance Cash Flow Plan

Child Plans

Reliance Super Invest Assure Plan Reliance Child Plan Reliance Secure Child Plan Reliance Wealth + Health Plan

Savings amp Investment Plans

Reliance Savings Linked Insurance Plan Reliance Super Invest Assure Plus Plan Reliance Super Invest Assure Plan Total Investment Plan I - Insurance Reliance TIPS -Series I- Insurance Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan Reliance Cash Flow Plan Reliance Super Market Return Plan Reliance Endowment Plan Reliance Special Endowment Plan Reliance Whole Life Plan Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Connect 2 Life Plan Reliance Imaan Investment Plan

Retirement Plans

Total Investment Plan II - Pension

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan

Group Plans

Employers Liability Solutions Employee Protection Solutions Employee Voluntary Benefits

History

Yr 2001-2002 ( From 1st Jan 2001 to Dec 2002)

Insurance Industry in this year so far has 5new entrants namely

Life Insurers

SNo

RegistrationNumber

Date of Reg

Name of the Company

1 121 03012002

Reliance Life Insurance Company Limite d

Reliance Capital Limited announced the launch of its life insurance business on February 1 2006 This was after obtaining the required regulatory approvals from

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

the Registrar Of Companies and the Insurance Regulatory and Development Authority It was in August 2005 that the ball was set rolling when Reliance Capital Limited the financial arm of Reliance ndash Anil Dhirubhai Ambani Group (ADAG) ndash announced the requisition of 100 shareholding in AMP Sanmar Life Insurance Company Limited and the formal transfer of shares took place in October 2005 The company will issue all policy contracts under the Reliance Life Insurance Company limited name All the existing policy contracts also stand transferred to the Reliance Life Insurance entity with all the original contractual terms and commitments intact

Journey so far

Most organizations focus their energies on growth during early stages of the business-building exercise Over a period of time when the business reaches a critical mass the tiny leakages start looking fatal The overall extent of such inefficiencies and lack of control results in major erosion in the companys capital asset value as well as a leap in operational expenses If this phase coincides with an economic slump the companys leadership comes under the scanner Therefore right from the beginning we at Reliance Life Insurance built a mechanism to ensure an in-built IT governance track which remains invisible irrespective of the business dynamic nature

1048766 2005August Anil Dhirubhai Ambani Group (ADAG) announces theacquisition of 100 percent shareholding in AMP Sanmar Life InsuranceCo Ltd

1048766 2006January 17 Mr Nandgopal participates in a one-day conference on lsquoOptimising growth opportunities through Distribution Matrix lsquoEmerging Bancassurancersquo organized by the Asia Insurance Post at the Taj President MumbaiFebruary 1 Rliance Life Insurance officially launched

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

February 16 17 18 Strategy meet at the Reliance Management Institute Amongst those who participate are the CEO COO Functional Heads Regional Managers and Regional Sales ManagersFebruary 26 A Puja held at the Churchgate office situated in Express Building 4th Floor 14 lsquoErsquo Road MumbaiMarch 1 Churchgate office inaugurated by Mr AmitabhJhunjhunwala Mr Amitabh Chaturvedi and Mr NandgopalMarch 6 Shifting to the new premises at Churchgate commencesMarch 7 The new office at Chennai at the Trapezium First Floor 39 Nelson Manickam Road inaugurated by their CEO Mr Nandgopal Mr KV Srinivasan and Mr Sureshbabu also graced the occasion

Mission

The mission of Reliance Life Insurance Company Limited is to be the best in every sphere- business results customer care and employee focus The aim of the company is to Think Bigger and Think Better

Vision Mission amp Goal And Achievements

Vision

Empowering everyone live their dreams

Mission

Create unmatched value for everyone through dependable effective transparent and profitable life insurance and pension plans

Our Goal

Reliance Life Insurance would strive hard to achieve the 3 goals mentioned below

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Emerge as transnational Life Insurer of global scale and standard Create best value for Customers Shareholders and all Stake holders Achieve impeccable reputation and credentials through best business

practices

Achievements

3rd largest private player in a span of just 4 years moved from 11th position to 3rd

Amongst the fastest growing Companies for 4 years in a row

Continuous increase in market share over 4 years from 19 in 2005-06 to 1026 in 2009 -10

RLIC has achieved a growth rate of 21 while the private industry has grown at 13

Fastest to reach the 5 million policy mark

Largest private insurer in terms of policy count in 2009-10

1145 branches 195000 Advisors and over 16000 employees

RLIC continues to be amongst the foremost Life Insurance companies in India to be certified ISO 90012000 for all the processes

Awarded the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Certificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

The Company has also won the DL Shah Quality Council of India Commendation Award in the services category in feb 2008 for its work on promoting self help channels for service

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Future Plans

Forty-four new branches to be opened across the country in the coming months and a pan India presence with 162 branches in the coming year

1048766 A state-of-the-art customer care centre will provide continuous responsive services to the caller and promptly address queries collate feedback and suggestions from the caller who may be both prospective and existing clientele and from channel partners in Chennai and Mumbai

1048766 It will be launching additional products aimed at providingunparalleled service to its valued clientele

Head ndash Office

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998 Gautam is a qualified Chartered Accountant

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited Regd Office H Block 1st Floor Dhirubhai Ambani Knowledge City Navi MumbaiMaharashtra-400710India Reliance Life Insurance Company Limited is licensed life insurance company registered with the Insurance Regulatory and Development Authority (Registration No 121) in accordance with the provisions of the Insurance Act 1938

Branches

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

Given few Branches with Exact Location of Lucknow amp Kanpur in Uttar_Pradesh-

Given below are the branches located in Lucknow

Location

Branch Type Address Phone No

Vikar Nagar

Branch

Office

FF PLOT NO 12 SECTOR 9VIKAR NAGAR KK PALACE ABOVE BANK OF MAHARSHTRA LUCKNOW Uttar Pradesh- 226006

0522321388305223213881

Sector Branc 2ND FLOOR ANURAG 0522302027405223213

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1 LDA Colony

h Office

PLAZA CP 51SECTOR -1 LDA COLONY AASHIYANA LUCKNOW Uttar Pradesh- 226012

884

LucknowBranc

h Office

Reliance House 118 TCV Behind Wave Multiplex Vibhuti Khand Gomti Nagar Lucknow-226010

05223020300

LucknowArea

Office

Rohit Building 1st Floor No1 Opp to Sahara ComplexShahnajaf Road HajaratganjLucknowUttar Pradesh-226001

0522302025505223020240

Given below are the branches located in Kanpur

LocationBranch Type

Address Phone No

Pandu Nagar

Branch Office

Asthana Towers 117H1283 Pandu Nagar Kanpur Uttar

0512-3918861

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Pradesh - 208005

Civil linesBranch Office

14-113 Kn Chambers Civil Lines Kanpur- 208001

0512-39180953918117

Lal Bunglow

Branch Office

GF GROUND FLOOR5 PARADEVANPUR LAL BUNGLOW KANPUR Uttar Pradesh-208007

0512-3200889

Shastri Nagar

Branch Office

GF NILGIRI COMPLEX 12230SHASTRI NAGAR KANPUR Uttar Pradesh-208005

0512-3299981

KanpurBranch Office

OFFICE NO 3 GROUND FLR KAN CHAMBERS CIV IL LINES KANPUR KNPR UP 208002 INDIA WIRELINE KANPUR

5123918860 - 61

Values

Reliance Life Insurance Company Limited has some core values which are listed as follows

1) Result Oriented2) Performance Driven3) Customer Focused4) Learning and Development Oriented5) Employee Centric6) Informal and Fun

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Management

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998

Gautam is a qualified Chartered Accountant

Satya Pal Talwar Independent Director

Satya Pal is an Independent Director of Reliance Life Insurance Company Limited He holds an experience of more than 35 years in operations and policy formulation

Through his distinguished service in the financial industry Satya Pal has served as the lsquoChairman and Managing Directorrsquo of renowned organisations such as Bank of Baroda Union Bank of India and Oriental Bank of Commerce His in-depth knowledge of the sector has seen him rise quickly into pivotal positions at advisory and board levels in Indian and as well Global organisations such as SEBI

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 26: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

not just life insurance but sickness and accident benefits and old-age pensions Employees contribute a certain percentage of the premium for these policies1048766 Final ThoughtsEven though the American insurance industry was greatly influenced by Britain the US market developed somewhat differently from that of the United Kingdom Contributing to that was Americas size land diversity and the overwhelming desire to be independent As America moved from acolonial outpost to an independent force from a farming country to an industrial nation the insurance business developed from a small number of companies to a large industry Insurance became more sophisticated offering new types of coverage and diversified services for an increasingly complex country

Key features of Life Insurance

1) Nomination -When one makes a nomination as the policyholder you continue to be the owner of the policy and the nominee does not have any right under the policy so long as you are alive The nominee has only the right to receive the policy monies in case of your death within the term of the policy

2) Assignment -If your intention is that your policy monies should go only to a particular person you need to assign the policy in favor of that person3) Death Benefit -The primary feature of a life insurance policy is the death benefit it providesPermanent policies provide a death benefit that is guaranteed for the life of the insured provided the premiums have been paid and the policy has notbeen surrendered4) Cash Value -The cash value of a permanent life insurance policy is accumulated throughout the life of the policy It equals the amount a policy owner would receive after any applicable surrender charges if the policy were surrendered before the insureds death5) Dividends -Many life insurance companies issue life insurance policies that entitle the policy owner to share in the companys divisible surplus6) Paid-Up Additions -Dividends paid to a policy owner of a participating policy can be used in numerous ways one of which is toward the purchase of additional coverage

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

called paid-up additions7) Policy Loans -Some life insurance policies allow a policy owner to apply for a loan against the value of their policy Either a fixed or variable rate of interest is chargedThis feature allows the policy owner an easily accessible loan in times of need or opportunity8) Conversion from Term to Permanent -When in need of temporary protection individuals often purchase term life insurance If one owns a term policy sometimes a provision is available that will allow her to convert her policy to a permanent one without providing additional proof of insurability9) Disability Waiver of Premium-Waiver of Premium is an option or benefit that can be attached to a life insurance policy at an additional cost It guarantees that coverage will stay inforce and continue to grow

Benefits of Life Insurance 1) Risk cover -Life Insurance contracts allow an individual to have a risk cover against any unfortunate event of the future2) Tax Deduction -Under section 80C of the Income Tax Act of 1961 one can get tax deductionon premiums up to one lakh rupees Life Insurance policies thus decrease the total taxable income of an individual3) Loans -An individual can easily access loans from different financial institutions by pledging his insurance policies4) Retirement Planning -What had provided protection against the financial consequences of premature death may now be used to help them enjoy their retirement years Moreover the cash value can be used as an additional income in the old age5) Educational Needs -Similar to retirement planning the cash values that flow from ones life insurance schemes can be utilized for educational needs of the insurer or his children

Role of Life Insurance in the growth of economy The Life Insurance Industry has an enviable track record among public sector units It has a Consistent profit and dividend paying record

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

accompanied by a steady growth in its financial resources Through investments in the Government sector and socially- oriented sectors the Industry has contributed immensely to the nations development The industry is recognized as one of the largest financial Institutions in the country The ventures initiated by the industry in the areas of Mutual Fund Housing Finance has done exceedingly well in recent years To protect the countrys foreign exchange reserves the reinsurance arrangement are so Organized that maximum retention is made possible within the country while at the same time protecting interests of the policy holders

Insurance Concept And History

The insurance plan was developed for modern day laws and as a means of providing individuals and businesses with protection against risks Prior to insurance being offered as a service and product when people ran into problems the community would come together to make repairs For instance before insurance was formally offered if a neighborrsquos home were to burn down other neighbors family members and friends would gather all the necessary materials and tools and together rebuild the home However as population grew this small community in most parts of the world changesInterestingly the insurance plan that we know of today was actually based on ancient traditions of the Babylonian and Chinese traders Historians tell us that during the second and third millennia BC merchants in China would have to travel over horrific rapids of the rivers as a means of distributing the things they made To accomplish this the wares were moved using several vessels because it was common for one to capsize

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Introduction of the Company

RELIANCE Life Insurance Limited

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

After many years of debate the government has decided to increase the foreign direct investment (FDI) limit in insurance firms from 26 percent to 49 percent The government will now introduce a bill in Parliament to effect this change The government however conceded that the bill might not be passed by the current Parliament for want of_time

Dhirubhai embarked on his first business venture he had a seed capital of barely US$ 300 (around Rs 14000) Over the next three and a half decades he converted this fledgling enterprise into a Rs 60000 crore colossusmdashan achievement which earned Reliance a place on the global Fortune 500 list the first ever Indian private company to do so Dhirubhai is widely regarded as the father of Indiarsquos capital markets In 1977 when Reliance Textile Industries Limited first went public the Indian stock market was a place patronised by a small club of elite investors which dabbled in a handful of stocks Dhirubhai managed to convince a large number of first-time retail investors to participate in the unfolding Reliance story and put their hard-earned money in the Reliance Textile IPO promising them in exchange for their trust substantial return on their investments It was to be the start of one of great stories of mutual respect and reciprocal gain in the Indian markets

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Under Dhirubhairsquos extraordinary vision and leadership Reliance scripted one of the greatest growth stories in corporate history anywhere in the world and went on to become Indiarsquos largest private sector enterprise Through out this amazing journey Dhirubhai always kept the interests of the ordinary shareholder uppermost in mind in the process making millionaires out of many of the initial investors in the Reliance stock and creating one of the worldrsquos largest shareholder families

About Reliance Life Insurance

Reliance Life Insurance offers you products that fulfill your savings and protection needs Our aim is to emerge as a transnational Life Insurer of global scale and standard

Reliance Life Insurance is an associate company of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indiarsquos leading private sector financial services companies and ranks among the top 3 private sector financial services and banking companies in terms of net worth Reliance Capital has interests in asset management and mutual funds stock broking life and general insurance proprietary investments private equity and other activities in financial services

Reliance - Anil Dhirubhai Ambani Group also has presence in Communications Energy Natural Resources Media Entertainment Healthcare and Infrastructure

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited

INSIDERS ON BOARD OF DIRECTORS

Name (Connections)

Relationships Title Age

R Nandagopal 12 RelationshipsChief Executive Officer and Director

50

Malay Ghosh 12 Relationships President and Director --

Saumen Ghosh 12 RelationshipsNon Executive Director and Group President of Reliance Capital Limited

--

S Krishnan 12 Relationships

Chief Risk Officer and Director

--

R Rangarajan 12 Relationships

Chief Investment Officer and Director

--

C Mohan 12 Relationships

Chief Technology Officer and Director

--

Saroj Panigrahi 12 Relationships

Head of Legal amp Compliance Company Secretary and Director

--

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Title Age

Maneesha Thakur

12 RelationshipsChief Human Resources Officer and Director

--

Other Board Members on Board of Directors

Name (Connections)

Relationships Primary Company Age

Gautam Doshi

61 Relationships

Reliance - Anil Dhirubhai Ambani Group

57

Rajesh Bahl 12 Relationships

University of Delhi --

Pournima Gupte

12 Relationships

Reliance Life Insurance Company Limited

--

S Talwar BA LLB CAIIB

77 Relationships

Housing Development and Infrastructure Limited

70

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Primary Company Age

Rajendra Chitale

63 Relationships

Ishaan Real Estate Plc

Company Profile

Reliance Life Insurance Company Limited provides life insurance products to individuals and corporates in India It offers solutions for individuals such as protection term credit guardian endowment wealth creation with health coverage cash flow savings and investment unit linked investment and insurance automatic investment market return retirement and child plans The company also provides solutions for groups which include employersrsquo liability group superannuation group gratuity group leave encashment employee protection group credit shield group term assurance and employee voluntary benefit plans It offers its products through agents The company was incorporated in 2001 and is based in Mumbai India As of October 22 2005 Reliance Life Insurance Company Limited operates as a subsidiary of Reliance Capital Ltd

Key Executives Mr R Nandagopal

Chief Executive Officer and Director

Age 50

Mr Malay Ghosh

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

President and Director

Mr Sunil Agrawal

Chief Financial Officer

Mr Saumen Ghosh

Non Executive Director and Group President of Reliance Capital Limited

Mr S V Sunder Krishnan Chief Risk Officer and Director

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indias leading private sector financial services companies which ranks among the top 3 private sector financial services and banking companies Reliance Life Insurance is not only one of Indias fastest growing life insurance companies but also counts among the top 4 private sector insurers In just 2 years the Company has crossed the markof_17Million_policies

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP) Given below is the list of the policies provided by Reliance Life Insurance Company

Protection Plans

Reliance Term Plan Reliance Simple Term Plan Reliance Special Term Plan Reliance Credit Guardian Plan Reliance Special Credit Guardian Plan Reliance Endowment Plan

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Special Endowment Plan Reliance Connect 2 Life Reliance Whole Life Plan Reliance Wealth + Health Plan Reliance Cash Flow Plan

Child Plans

Reliance Super Invest Assure Plan Reliance Child Plan Reliance Secure Child Plan Reliance Wealth + Health Plan

Savings amp Investment Plans

Reliance Savings Linked Insurance Plan Reliance Super Invest Assure Plus Plan Reliance Super Invest Assure Plan Total Investment Plan I - Insurance Reliance TIPS -Series I- Insurance Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan Reliance Cash Flow Plan Reliance Super Market Return Plan Reliance Endowment Plan Reliance Special Endowment Plan Reliance Whole Life Plan Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Connect 2 Life Plan Reliance Imaan Investment Plan

Retirement Plans

Total Investment Plan II - Pension

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan

Group Plans

Employers Liability Solutions Employee Protection Solutions Employee Voluntary Benefits

History

Yr 2001-2002 ( From 1st Jan 2001 to Dec 2002)

Insurance Industry in this year so far has 5new entrants namely

Life Insurers

SNo

RegistrationNumber

Date of Reg

Name of the Company

1 121 03012002

Reliance Life Insurance Company Limite d

Reliance Capital Limited announced the launch of its life insurance business on February 1 2006 This was after obtaining the required regulatory approvals from

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

the Registrar Of Companies and the Insurance Regulatory and Development Authority It was in August 2005 that the ball was set rolling when Reliance Capital Limited the financial arm of Reliance ndash Anil Dhirubhai Ambani Group (ADAG) ndash announced the requisition of 100 shareholding in AMP Sanmar Life Insurance Company Limited and the formal transfer of shares took place in October 2005 The company will issue all policy contracts under the Reliance Life Insurance Company limited name All the existing policy contracts also stand transferred to the Reliance Life Insurance entity with all the original contractual terms and commitments intact

Journey so far

Most organizations focus their energies on growth during early stages of the business-building exercise Over a period of time when the business reaches a critical mass the tiny leakages start looking fatal The overall extent of such inefficiencies and lack of control results in major erosion in the companys capital asset value as well as a leap in operational expenses If this phase coincides with an economic slump the companys leadership comes under the scanner Therefore right from the beginning we at Reliance Life Insurance built a mechanism to ensure an in-built IT governance track which remains invisible irrespective of the business dynamic nature

1048766 2005August Anil Dhirubhai Ambani Group (ADAG) announces theacquisition of 100 percent shareholding in AMP Sanmar Life InsuranceCo Ltd

1048766 2006January 17 Mr Nandgopal participates in a one-day conference on lsquoOptimising growth opportunities through Distribution Matrix lsquoEmerging Bancassurancersquo organized by the Asia Insurance Post at the Taj President MumbaiFebruary 1 Rliance Life Insurance officially launched

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

February 16 17 18 Strategy meet at the Reliance Management Institute Amongst those who participate are the CEO COO Functional Heads Regional Managers and Regional Sales ManagersFebruary 26 A Puja held at the Churchgate office situated in Express Building 4th Floor 14 lsquoErsquo Road MumbaiMarch 1 Churchgate office inaugurated by Mr AmitabhJhunjhunwala Mr Amitabh Chaturvedi and Mr NandgopalMarch 6 Shifting to the new premises at Churchgate commencesMarch 7 The new office at Chennai at the Trapezium First Floor 39 Nelson Manickam Road inaugurated by their CEO Mr Nandgopal Mr KV Srinivasan and Mr Sureshbabu also graced the occasion

Mission

The mission of Reliance Life Insurance Company Limited is to be the best in every sphere- business results customer care and employee focus The aim of the company is to Think Bigger and Think Better

Vision Mission amp Goal And Achievements

Vision

Empowering everyone live their dreams

Mission

Create unmatched value for everyone through dependable effective transparent and profitable life insurance and pension plans

Our Goal

Reliance Life Insurance would strive hard to achieve the 3 goals mentioned below

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Emerge as transnational Life Insurer of global scale and standard Create best value for Customers Shareholders and all Stake holders Achieve impeccable reputation and credentials through best business

practices

Achievements

3rd largest private player in a span of just 4 years moved from 11th position to 3rd

Amongst the fastest growing Companies for 4 years in a row

Continuous increase in market share over 4 years from 19 in 2005-06 to 1026 in 2009 -10

RLIC has achieved a growth rate of 21 while the private industry has grown at 13

Fastest to reach the 5 million policy mark

Largest private insurer in terms of policy count in 2009-10

1145 branches 195000 Advisors and over 16000 employees

RLIC continues to be amongst the foremost Life Insurance companies in India to be certified ISO 90012000 for all the processes

Awarded the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Certificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

The Company has also won the DL Shah Quality Council of India Commendation Award in the services category in feb 2008 for its work on promoting self help channels for service

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Future Plans

Forty-four new branches to be opened across the country in the coming months and a pan India presence with 162 branches in the coming year

1048766 A state-of-the-art customer care centre will provide continuous responsive services to the caller and promptly address queries collate feedback and suggestions from the caller who may be both prospective and existing clientele and from channel partners in Chennai and Mumbai

1048766 It will be launching additional products aimed at providingunparalleled service to its valued clientele

Head ndash Office

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998 Gautam is a qualified Chartered Accountant

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited Regd Office H Block 1st Floor Dhirubhai Ambani Knowledge City Navi MumbaiMaharashtra-400710India Reliance Life Insurance Company Limited is licensed life insurance company registered with the Insurance Regulatory and Development Authority (Registration No 121) in accordance with the provisions of the Insurance Act 1938

Branches

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

Given few Branches with Exact Location of Lucknow amp Kanpur in Uttar_Pradesh-

Given below are the branches located in Lucknow

Location

Branch Type Address Phone No

Vikar Nagar

Branch

Office

FF PLOT NO 12 SECTOR 9VIKAR NAGAR KK PALACE ABOVE BANK OF MAHARSHTRA LUCKNOW Uttar Pradesh- 226006

0522321388305223213881

Sector Branc 2ND FLOOR ANURAG 0522302027405223213

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1 LDA Colony

h Office

PLAZA CP 51SECTOR -1 LDA COLONY AASHIYANA LUCKNOW Uttar Pradesh- 226012

884

LucknowBranc

h Office

Reliance House 118 TCV Behind Wave Multiplex Vibhuti Khand Gomti Nagar Lucknow-226010

05223020300

LucknowArea

Office

Rohit Building 1st Floor No1 Opp to Sahara ComplexShahnajaf Road HajaratganjLucknowUttar Pradesh-226001

0522302025505223020240

Given below are the branches located in Kanpur

LocationBranch Type

Address Phone No

Pandu Nagar

Branch Office

Asthana Towers 117H1283 Pandu Nagar Kanpur Uttar

0512-3918861

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Pradesh - 208005

Civil linesBranch Office

14-113 Kn Chambers Civil Lines Kanpur- 208001

0512-39180953918117

Lal Bunglow

Branch Office

GF GROUND FLOOR5 PARADEVANPUR LAL BUNGLOW KANPUR Uttar Pradesh-208007

0512-3200889

Shastri Nagar

Branch Office

GF NILGIRI COMPLEX 12230SHASTRI NAGAR KANPUR Uttar Pradesh-208005

0512-3299981

KanpurBranch Office

OFFICE NO 3 GROUND FLR KAN CHAMBERS CIV IL LINES KANPUR KNPR UP 208002 INDIA WIRELINE KANPUR

5123918860 - 61

Values

Reliance Life Insurance Company Limited has some core values which are listed as follows

1) Result Oriented2) Performance Driven3) Customer Focused4) Learning and Development Oriented5) Employee Centric6) Informal and Fun

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Management

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998

Gautam is a qualified Chartered Accountant

Satya Pal Talwar Independent Director

Satya Pal is an Independent Director of Reliance Life Insurance Company Limited He holds an experience of more than 35 years in operations and policy formulation

Through his distinguished service in the financial industry Satya Pal has served as the lsquoChairman and Managing Directorrsquo of renowned organisations such as Bank of Baroda Union Bank of India and Oriental Bank of Commerce His in-depth knowledge of the sector has seen him rise quickly into pivotal positions at advisory and board levels in Indian and as well Global organisations such as SEBI

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 27: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

called paid-up additions7) Policy Loans -Some life insurance policies allow a policy owner to apply for a loan against the value of their policy Either a fixed or variable rate of interest is chargedThis feature allows the policy owner an easily accessible loan in times of need or opportunity8) Conversion from Term to Permanent -When in need of temporary protection individuals often purchase term life insurance If one owns a term policy sometimes a provision is available that will allow her to convert her policy to a permanent one without providing additional proof of insurability9) Disability Waiver of Premium-Waiver of Premium is an option or benefit that can be attached to a life insurance policy at an additional cost It guarantees that coverage will stay inforce and continue to grow

Benefits of Life Insurance 1) Risk cover -Life Insurance contracts allow an individual to have a risk cover against any unfortunate event of the future2) Tax Deduction -Under section 80C of the Income Tax Act of 1961 one can get tax deductionon premiums up to one lakh rupees Life Insurance policies thus decrease the total taxable income of an individual3) Loans -An individual can easily access loans from different financial institutions by pledging his insurance policies4) Retirement Planning -What had provided protection against the financial consequences of premature death may now be used to help them enjoy their retirement years Moreover the cash value can be used as an additional income in the old age5) Educational Needs -Similar to retirement planning the cash values that flow from ones life insurance schemes can be utilized for educational needs of the insurer or his children

Role of Life Insurance in the growth of economy The Life Insurance Industry has an enviable track record among public sector units It has a Consistent profit and dividend paying record

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

accompanied by a steady growth in its financial resources Through investments in the Government sector and socially- oriented sectors the Industry has contributed immensely to the nations development The industry is recognized as one of the largest financial Institutions in the country The ventures initiated by the industry in the areas of Mutual Fund Housing Finance has done exceedingly well in recent years To protect the countrys foreign exchange reserves the reinsurance arrangement are so Organized that maximum retention is made possible within the country while at the same time protecting interests of the policy holders

Insurance Concept And History

The insurance plan was developed for modern day laws and as a means of providing individuals and businesses with protection against risks Prior to insurance being offered as a service and product when people ran into problems the community would come together to make repairs For instance before insurance was formally offered if a neighborrsquos home were to burn down other neighbors family members and friends would gather all the necessary materials and tools and together rebuild the home However as population grew this small community in most parts of the world changesInterestingly the insurance plan that we know of today was actually based on ancient traditions of the Babylonian and Chinese traders Historians tell us that during the second and third millennia BC merchants in China would have to travel over horrific rapids of the rivers as a means of distributing the things they made To accomplish this the wares were moved using several vessels because it was common for one to capsize

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Introduction of the Company

RELIANCE Life Insurance Limited

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

After many years of debate the government has decided to increase the foreign direct investment (FDI) limit in insurance firms from 26 percent to 49 percent The government will now introduce a bill in Parliament to effect this change The government however conceded that the bill might not be passed by the current Parliament for want of_time

Dhirubhai embarked on his first business venture he had a seed capital of barely US$ 300 (around Rs 14000) Over the next three and a half decades he converted this fledgling enterprise into a Rs 60000 crore colossusmdashan achievement which earned Reliance a place on the global Fortune 500 list the first ever Indian private company to do so Dhirubhai is widely regarded as the father of Indiarsquos capital markets In 1977 when Reliance Textile Industries Limited first went public the Indian stock market was a place patronised by a small club of elite investors which dabbled in a handful of stocks Dhirubhai managed to convince a large number of first-time retail investors to participate in the unfolding Reliance story and put their hard-earned money in the Reliance Textile IPO promising them in exchange for their trust substantial return on their investments It was to be the start of one of great stories of mutual respect and reciprocal gain in the Indian markets

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Under Dhirubhairsquos extraordinary vision and leadership Reliance scripted one of the greatest growth stories in corporate history anywhere in the world and went on to become Indiarsquos largest private sector enterprise Through out this amazing journey Dhirubhai always kept the interests of the ordinary shareholder uppermost in mind in the process making millionaires out of many of the initial investors in the Reliance stock and creating one of the worldrsquos largest shareholder families

About Reliance Life Insurance

Reliance Life Insurance offers you products that fulfill your savings and protection needs Our aim is to emerge as a transnational Life Insurer of global scale and standard

Reliance Life Insurance is an associate company of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indiarsquos leading private sector financial services companies and ranks among the top 3 private sector financial services and banking companies in terms of net worth Reliance Capital has interests in asset management and mutual funds stock broking life and general insurance proprietary investments private equity and other activities in financial services

Reliance - Anil Dhirubhai Ambani Group also has presence in Communications Energy Natural Resources Media Entertainment Healthcare and Infrastructure

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited

INSIDERS ON BOARD OF DIRECTORS

Name (Connections)

Relationships Title Age

R Nandagopal 12 RelationshipsChief Executive Officer and Director

50

Malay Ghosh 12 Relationships President and Director --

Saumen Ghosh 12 RelationshipsNon Executive Director and Group President of Reliance Capital Limited

--

S Krishnan 12 Relationships

Chief Risk Officer and Director

--

R Rangarajan 12 Relationships

Chief Investment Officer and Director

--

C Mohan 12 Relationships

Chief Technology Officer and Director

--

Saroj Panigrahi 12 Relationships

Head of Legal amp Compliance Company Secretary and Director

--

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Title Age

Maneesha Thakur

12 RelationshipsChief Human Resources Officer and Director

--

Other Board Members on Board of Directors

Name (Connections)

Relationships Primary Company Age

Gautam Doshi

61 Relationships

Reliance - Anil Dhirubhai Ambani Group

57

Rajesh Bahl 12 Relationships

University of Delhi --

Pournima Gupte

12 Relationships

Reliance Life Insurance Company Limited

--

S Talwar BA LLB CAIIB

77 Relationships

Housing Development and Infrastructure Limited

70

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Primary Company Age

Rajendra Chitale

63 Relationships

Ishaan Real Estate Plc

Company Profile

Reliance Life Insurance Company Limited provides life insurance products to individuals and corporates in India It offers solutions for individuals such as protection term credit guardian endowment wealth creation with health coverage cash flow savings and investment unit linked investment and insurance automatic investment market return retirement and child plans The company also provides solutions for groups which include employersrsquo liability group superannuation group gratuity group leave encashment employee protection group credit shield group term assurance and employee voluntary benefit plans It offers its products through agents The company was incorporated in 2001 and is based in Mumbai India As of October 22 2005 Reliance Life Insurance Company Limited operates as a subsidiary of Reliance Capital Ltd

Key Executives Mr R Nandagopal

Chief Executive Officer and Director

Age 50

Mr Malay Ghosh

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

President and Director

Mr Sunil Agrawal

Chief Financial Officer

Mr Saumen Ghosh

Non Executive Director and Group President of Reliance Capital Limited

Mr S V Sunder Krishnan Chief Risk Officer and Director

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indias leading private sector financial services companies which ranks among the top 3 private sector financial services and banking companies Reliance Life Insurance is not only one of Indias fastest growing life insurance companies but also counts among the top 4 private sector insurers In just 2 years the Company has crossed the markof_17Million_policies

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP) Given below is the list of the policies provided by Reliance Life Insurance Company

Protection Plans

Reliance Term Plan Reliance Simple Term Plan Reliance Special Term Plan Reliance Credit Guardian Plan Reliance Special Credit Guardian Plan Reliance Endowment Plan

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Special Endowment Plan Reliance Connect 2 Life Reliance Whole Life Plan Reliance Wealth + Health Plan Reliance Cash Flow Plan

Child Plans

Reliance Super Invest Assure Plan Reliance Child Plan Reliance Secure Child Plan Reliance Wealth + Health Plan

Savings amp Investment Plans

Reliance Savings Linked Insurance Plan Reliance Super Invest Assure Plus Plan Reliance Super Invest Assure Plan Total Investment Plan I - Insurance Reliance TIPS -Series I- Insurance Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan Reliance Cash Flow Plan Reliance Super Market Return Plan Reliance Endowment Plan Reliance Special Endowment Plan Reliance Whole Life Plan Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Connect 2 Life Plan Reliance Imaan Investment Plan

Retirement Plans

Total Investment Plan II - Pension

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan

Group Plans

Employers Liability Solutions Employee Protection Solutions Employee Voluntary Benefits

History

Yr 2001-2002 ( From 1st Jan 2001 to Dec 2002)

Insurance Industry in this year so far has 5new entrants namely

Life Insurers

SNo

RegistrationNumber

Date of Reg

Name of the Company

1 121 03012002

Reliance Life Insurance Company Limite d

Reliance Capital Limited announced the launch of its life insurance business on February 1 2006 This was after obtaining the required regulatory approvals from

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

the Registrar Of Companies and the Insurance Regulatory and Development Authority It was in August 2005 that the ball was set rolling when Reliance Capital Limited the financial arm of Reliance ndash Anil Dhirubhai Ambani Group (ADAG) ndash announced the requisition of 100 shareholding in AMP Sanmar Life Insurance Company Limited and the formal transfer of shares took place in October 2005 The company will issue all policy contracts under the Reliance Life Insurance Company limited name All the existing policy contracts also stand transferred to the Reliance Life Insurance entity with all the original contractual terms and commitments intact

Journey so far

Most organizations focus their energies on growth during early stages of the business-building exercise Over a period of time when the business reaches a critical mass the tiny leakages start looking fatal The overall extent of such inefficiencies and lack of control results in major erosion in the companys capital asset value as well as a leap in operational expenses If this phase coincides with an economic slump the companys leadership comes under the scanner Therefore right from the beginning we at Reliance Life Insurance built a mechanism to ensure an in-built IT governance track which remains invisible irrespective of the business dynamic nature

1048766 2005August Anil Dhirubhai Ambani Group (ADAG) announces theacquisition of 100 percent shareholding in AMP Sanmar Life InsuranceCo Ltd

1048766 2006January 17 Mr Nandgopal participates in a one-day conference on lsquoOptimising growth opportunities through Distribution Matrix lsquoEmerging Bancassurancersquo organized by the Asia Insurance Post at the Taj President MumbaiFebruary 1 Rliance Life Insurance officially launched

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

February 16 17 18 Strategy meet at the Reliance Management Institute Amongst those who participate are the CEO COO Functional Heads Regional Managers and Regional Sales ManagersFebruary 26 A Puja held at the Churchgate office situated in Express Building 4th Floor 14 lsquoErsquo Road MumbaiMarch 1 Churchgate office inaugurated by Mr AmitabhJhunjhunwala Mr Amitabh Chaturvedi and Mr NandgopalMarch 6 Shifting to the new premises at Churchgate commencesMarch 7 The new office at Chennai at the Trapezium First Floor 39 Nelson Manickam Road inaugurated by their CEO Mr Nandgopal Mr KV Srinivasan and Mr Sureshbabu also graced the occasion

Mission

The mission of Reliance Life Insurance Company Limited is to be the best in every sphere- business results customer care and employee focus The aim of the company is to Think Bigger and Think Better

Vision Mission amp Goal And Achievements

Vision

Empowering everyone live their dreams

Mission

Create unmatched value for everyone through dependable effective transparent and profitable life insurance and pension plans

Our Goal

Reliance Life Insurance would strive hard to achieve the 3 goals mentioned below

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Emerge as transnational Life Insurer of global scale and standard Create best value for Customers Shareholders and all Stake holders Achieve impeccable reputation and credentials through best business

practices

Achievements

3rd largest private player in a span of just 4 years moved from 11th position to 3rd

Amongst the fastest growing Companies for 4 years in a row

Continuous increase in market share over 4 years from 19 in 2005-06 to 1026 in 2009 -10

RLIC has achieved a growth rate of 21 while the private industry has grown at 13

Fastest to reach the 5 million policy mark

Largest private insurer in terms of policy count in 2009-10

1145 branches 195000 Advisors and over 16000 employees

RLIC continues to be amongst the foremost Life Insurance companies in India to be certified ISO 90012000 for all the processes

Awarded the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Certificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

The Company has also won the DL Shah Quality Council of India Commendation Award in the services category in feb 2008 for its work on promoting self help channels for service

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Future Plans

Forty-four new branches to be opened across the country in the coming months and a pan India presence with 162 branches in the coming year

1048766 A state-of-the-art customer care centre will provide continuous responsive services to the caller and promptly address queries collate feedback and suggestions from the caller who may be both prospective and existing clientele and from channel partners in Chennai and Mumbai

1048766 It will be launching additional products aimed at providingunparalleled service to its valued clientele

Head ndash Office

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998 Gautam is a qualified Chartered Accountant

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited Regd Office H Block 1st Floor Dhirubhai Ambani Knowledge City Navi MumbaiMaharashtra-400710India Reliance Life Insurance Company Limited is licensed life insurance company registered with the Insurance Regulatory and Development Authority (Registration No 121) in accordance with the provisions of the Insurance Act 1938

Branches

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

Given few Branches with Exact Location of Lucknow amp Kanpur in Uttar_Pradesh-

Given below are the branches located in Lucknow

Location

Branch Type Address Phone No

Vikar Nagar

Branch

Office

FF PLOT NO 12 SECTOR 9VIKAR NAGAR KK PALACE ABOVE BANK OF MAHARSHTRA LUCKNOW Uttar Pradesh- 226006

0522321388305223213881

Sector Branc 2ND FLOOR ANURAG 0522302027405223213

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1 LDA Colony

h Office

PLAZA CP 51SECTOR -1 LDA COLONY AASHIYANA LUCKNOW Uttar Pradesh- 226012

884

LucknowBranc

h Office

Reliance House 118 TCV Behind Wave Multiplex Vibhuti Khand Gomti Nagar Lucknow-226010

05223020300

LucknowArea

Office

Rohit Building 1st Floor No1 Opp to Sahara ComplexShahnajaf Road HajaratganjLucknowUttar Pradesh-226001

0522302025505223020240

Given below are the branches located in Kanpur

LocationBranch Type

Address Phone No

Pandu Nagar

Branch Office

Asthana Towers 117H1283 Pandu Nagar Kanpur Uttar

0512-3918861

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Pradesh - 208005

Civil linesBranch Office

14-113 Kn Chambers Civil Lines Kanpur- 208001

0512-39180953918117

Lal Bunglow

Branch Office

GF GROUND FLOOR5 PARADEVANPUR LAL BUNGLOW KANPUR Uttar Pradesh-208007

0512-3200889

Shastri Nagar

Branch Office

GF NILGIRI COMPLEX 12230SHASTRI NAGAR KANPUR Uttar Pradesh-208005

0512-3299981

KanpurBranch Office

OFFICE NO 3 GROUND FLR KAN CHAMBERS CIV IL LINES KANPUR KNPR UP 208002 INDIA WIRELINE KANPUR

5123918860 - 61

Values

Reliance Life Insurance Company Limited has some core values which are listed as follows

1) Result Oriented2) Performance Driven3) Customer Focused4) Learning and Development Oriented5) Employee Centric6) Informal and Fun

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Management

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998

Gautam is a qualified Chartered Accountant

Satya Pal Talwar Independent Director

Satya Pal is an Independent Director of Reliance Life Insurance Company Limited He holds an experience of more than 35 years in operations and policy formulation

Through his distinguished service in the financial industry Satya Pal has served as the lsquoChairman and Managing Directorrsquo of renowned organisations such as Bank of Baroda Union Bank of India and Oriental Bank of Commerce His in-depth knowledge of the sector has seen him rise quickly into pivotal positions at advisory and board levels in Indian and as well Global organisations such as SEBI

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 28: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

accompanied by a steady growth in its financial resources Through investments in the Government sector and socially- oriented sectors the Industry has contributed immensely to the nations development The industry is recognized as one of the largest financial Institutions in the country The ventures initiated by the industry in the areas of Mutual Fund Housing Finance has done exceedingly well in recent years To protect the countrys foreign exchange reserves the reinsurance arrangement are so Organized that maximum retention is made possible within the country while at the same time protecting interests of the policy holders

Insurance Concept And History

The insurance plan was developed for modern day laws and as a means of providing individuals and businesses with protection against risks Prior to insurance being offered as a service and product when people ran into problems the community would come together to make repairs For instance before insurance was formally offered if a neighborrsquos home were to burn down other neighbors family members and friends would gather all the necessary materials and tools and together rebuild the home However as population grew this small community in most parts of the world changesInterestingly the insurance plan that we know of today was actually based on ancient traditions of the Babylonian and Chinese traders Historians tell us that during the second and third millennia BC merchants in China would have to travel over horrific rapids of the rivers as a means of distributing the things they made To accomplish this the wares were moved using several vessels because it was common for one to capsize

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Introduction of the Company

RELIANCE Life Insurance Limited

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

After many years of debate the government has decided to increase the foreign direct investment (FDI) limit in insurance firms from 26 percent to 49 percent The government will now introduce a bill in Parliament to effect this change The government however conceded that the bill might not be passed by the current Parliament for want of_time

Dhirubhai embarked on his first business venture he had a seed capital of barely US$ 300 (around Rs 14000) Over the next three and a half decades he converted this fledgling enterprise into a Rs 60000 crore colossusmdashan achievement which earned Reliance a place on the global Fortune 500 list the first ever Indian private company to do so Dhirubhai is widely regarded as the father of Indiarsquos capital markets In 1977 when Reliance Textile Industries Limited first went public the Indian stock market was a place patronised by a small club of elite investors which dabbled in a handful of stocks Dhirubhai managed to convince a large number of first-time retail investors to participate in the unfolding Reliance story and put their hard-earned money in the Reliance Textile IPO promising them in exchange for their trust substantial return on their investments It was to be the start of one of great stories of mutual respect and reciprocal gain in the Indian markets

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Under Dhirubhairsquos extraordinary vision and leadership Reliance scripted one of the greatest growth stories in corporate history anywhere in the world and went on to become Indiarsquos largest private sector enterprise Through out this amazing journey Dhirubhai always kept the interests of the ordinary shareholder uppermost in mind in the process making millionaires out of many of the initial investors in the Reliance stock and creating one of the worldrsquos largest shareholder families

About Reliance Life Insurance

Reliance Life Insurance offers you products that fulfill your savings and protection needs Our aim is to emerge as a transnational Life Insurer of global scale and standard

Reliance Life Insurance is an associate company of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indiarsquos leading private sector financial services companies and ranks among the top 3 private sector financial services and banking companies in terms of net worth Reliance Capital has interests in asset management and mutual funds stock broking life and general insurance proprietary investments private equity and other activities in financial services

Reliance - Anil Dhirubhai Ambani Group also has presence in Communications Energy Natural Resources Media Entertainment Healthcare and Infrastructure

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited

INSIDERS ON BOARD OF DIRECTORS

Name (Connections)

Relationships Title Age

R Nandagopal 12 RelationshipsChief Executive Officer and Director

50

Malay Ghosh 12 Relationships President and Director --

Saumen Ghosh 12 RelationshipsNon Executive Director and Group President of Reliance Capital Limited

--

S Krishnan 12 Relationships

Chief Risk Officer and Director

--

R Rangarajan 12 Relationships

Chief Investment Officer and Director

--

C Mohan 12 Relationships

Chief Technology Officer and Director

--

Saroj Panigrahi 12 Relationships

Head of Legal amp Compliance Company Secretary and Director

--

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Title Age

Maneesha Thakur

12 RelationshipsChief Human Resources Officer and Director

--

Other Board Members on Board of Directors

Name (Connections)

Relationships Primary Company Age

Gautam Doshi

61 Relationships

Reliance - Anil Dhirubhai Ambani Group

57

Rajesh Bahl 12 Relationships

University of Delhi --

Pournima Gupte

12 Relationships

Reliance Life Insurance Company Limited

--

S Talwar BA LLB CAIIB

77 Relationships

Housing Development and Infrastructure Limited

70

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Primary Company Age

Rajendra Chitale

63 Relationships

Ishaan Real Estate Plc

Company Profile

Reliance Life Insurance Company Limited provides life insurance products to individuals and corporates in India It offers solutions for individuals such as protection term credit guardian endowment wealth creation with health coverage cash flow savings and investment unit linked investment and insurance automatic investment market return retirement and child plans The company also provides solutions for groups which include employersrsquo liability group superannuation group gratuity group leave encashment employee protection group credit shield group term assurance and employee voluntary benefit plans It offers its products through agents The company was incorporated in 2001 and is based in Mumbai India As of October 22 2005 Reliance Life Insurance Company Limited operates as a subsidiary of Reliance Capital Ltd

Key Executives Mr R Nandagopal

Chief Executive Officer and Director

Age 50

Mr Malay Ghosh

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

President and Director

Mr Sunil Agrawal

Chief Financial Officer

Mr Saumen Ghosh

Non Executive Director and Group President of Reliance Capital Limited

Mr S V Sunder Krishnan Chief Risk Officer and Director

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indias leading private sector financial services companies which ranks among the top 3 private sector financial services and banking companies Reliance Life Insurance is not only one of Indias fastest growing life insurance companies but also counts among the top 4 private sector insurers In just 2 years the Company has crossed the markof_17Million_policies

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP) Given below is the list of the policies provided by Reliance Life Insurance Company

Protection Plans

Reliance Term Plan Reliance Simple Term Plan Reliance Special Term Plan Reliance Credit Guardian Plan Reliance Special Credit Guardian Plan Reliance Endowment Plan

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Special Endowment Plan Reliance Connect 2 Life Reliance Whole Life Plan Reliance Wealth + Health Plan Reliance Cash Flow Plan

Child Plans

Reliance Super Invest Assure Plan Reliance Child Plan Reliance Secure Child Plan Reliance Wealth + Health Plan

Savings amp Investment Plans

Reliance Savings Linked Insurance Plan Reliance Super Invest Assure Plus Plan Reliance Super Invest Assure Plan Total Investment Plan I - Insurance Reliance TIPS -Series I- Insurance Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan Reliance Cash Flow Plan Reliance Super Market Return Plan Reliance Endowment Plan Reliance Special Endowment Plan Reliance Whole Life Plan Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Connect 2 Life Plan Reliance Imaan Investment Plan

Retirement Plans

Total Investment Plan II - Pension

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan

Group Plans

Employers Liability Solutions Employee Protection Solutions Employee Voluntary Benefits

History

Yr 2001-2002 ( From 1st Jan 2001 to Dec 2002)

Insurance Industry in this year so far has 5new entrants namely

Life Insurers

SNo

RegistrationNumber

Date of Reg

Name of the Company

1 121 03012002

Reliance Life Insurance Company Limite d

Reliance Capital Limited announced the launch of its life insurance business on February 1 2006 This was after obtaining the required regulatory approvals from

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

the Registrar Of Companies and the Insurance Regulatory and Development Authority It was in August 2005 that the ball was set rolling when Reliance Capital Limited the financial arm of Reliance ndash Anil Dhirubhai Ambani Group (ADAG) ndash announced the requisition of 100 shareholding in AMP Sanmar Life Insurance Company Limited and the formal transfer of shares took place in October 2005 The company will issue all policy contracts under the Reliance Life Insurance Company limited name All the existing policy contracts also stand transferred to the Reliance Life Insurance entity with all the original contractual terms and commitments intact

Journey so far

Most organizations focus their energies on growth during early stages of the business-building exercise Over a period of time when the business reaches a critical mass the tiny leakages start looking fatal The overall extent of such inefficiencies and lack of control results in major erosion in the companys capital asset value as well as a leap in operational expenses If this phase coincides with an economic slump the companys leadership comes under the scanner Therefore right from the beginning we at Reliance Life Insurance built a mechanism to ensure an in-built IT governance track which remains invisible irrespective of the business dynamic nature

1048766 2005August Anil Dhirubhai Ambani Group (ADAG) announces theacquisition of 100 percent shareholding in AMP Sanmar Life InsuranceCo Ltd

1048766 2006January 17 Mr Nandgopal participates in a one-day conference on lsquoOptimising growth opportunities through Distribution Matrix lsquoEmerging Bancassurancersquo organized by the Asia Insurance Post at the Taj President MumbaiFebruary 1 Rliance Life Insurance officially launched

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

February 16 17 18 Strategy meet at the Reliance Management Institute Amongst those who participate are the CEO COO Functional Heads Regional Managers and Regional Sales ManagersFebruary 26 A Puja held at the Churchgate office situated in Express Building 4th Floor 14 lsquoErsquo Road MumbaiMarch 1 Churchgate office inaugurated by Mr AmitabhJhunjhunwala Mr Amitabh Chaturvedi and Mr NandgopalMarch 6 Shifting to the new premises at Churchgate commencesMarch 7 The new office at Chennai at the Trapezium First Floor 39 Nelson Manickam Road inaugurated by their CEO Mr Nandgopal Mr KV Srinivasan and Mr Sureshbabu also graced the occasion

Mission

The mission of Reliance Life Insurance Company Limited is to be the best in every sphere- business results customer care and employee focus The aim of the company is to Think Bigger and Think Better

Vision Mission amp Goal And Achievements

Vision

Empowering everyone live their dreams

Mission

Create unmatched value for everyone through dependable effective transparent and profitable life insurance and pension plans

Our Goal

Reliance Life Insurance would strive hard to achieve the 3 goals mentioned below

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Emerge as transnational Life Insurer of global scale and standard Create best value for Customers Shareholders and all Stake holders Achieve impeccable reputation and credentials through best business

practices

Achievements

3rd largest private player in a span of just 4 years moved from 11th position to 3rd

Amongst the fastest growing Companies for 4 years in a row

Continuous increase in market share over 4 years from 19 in 2005-06 to 1026 in 2009 -10

RLIC has achieved a growth rate of 21 while the private industry has grown at 13

Fastest to reach the 5 million policy mark

Largest private insurer in terms of policy count in 2009-10

1145 branches 195000 Advisors and over 16000 employees

RLIC continues to be amongst the foremost Life Insurance companies in India to be certified ISO 90012000 for all the processes

Awarded the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Certificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

The Company has also won the DL Shah Quality Council of India Commendation Award in the services category in feb 2008 for its work on promoting self help channels for service

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Future Plans

Forty-four new branches to be opened across the country in the coming months and a pan India presence with 162 branches in the coming year

1048766 A state-of-the-art customer care centre will provide continuous responsive services to the caller and promptly address queries collate feedback and suggestions from the caller who may be both prospective and existing clientele and from channel partners in Chennai and Mumbai

1048766 It will be launching additional products aimed at providingunparalleled service to its valued clientele

Head ndash Office

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998 Gautam is a qualified Chartered Accountant

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited Regd Office H Block 1st Floor Dhirubhai Ambani Knowledge City Navi MumbaiMaharashtra-400710India Reliance Life Insurance Company Limited is licensed life insurance company registered with the Insurance Regulatory and Development Authority (Registration No 121) in accordance with the provisions of the Insurance Act 1938

Branches

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

Given few Branches with Exact Location of Lucknow amp Kanpur in Uttar_Pradesh-

Given below are the branches located in Lucknow

Location

Branch Type Address Phone No

Vikar Nagar

Branch

Office

FF PLOT NO 12 SECTOR 9VIKAR NAGAR KK PALACE ABOVE BANK OF MAHARSHTRA LUCKNOW Uttar Pradesh- 226006

0522321388305223213881

Sector Branc 2ND FLOOR ANURAG 0522302027405223213

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1 LDA Colony

h Office

PLAZA CP 51SECTOR -1 LDA COLONY AASHIYANA LUCKNOW Uttar Pradesh- 226012

884

LucknowBranc

h Office

Reliance House 118 TCV Behind Wave Multiplex Vibhuti Khand Gomti Nagar Lucknow-226010

05223020300

LucknowArea

Office

Rohit Building 1st Floor No1 Opp to Sahara ComplexShahnajaf Road HajaratganjLucknowUttar Pradesh-226001

0522302025505223020240

Given below are the branches located in Kanpur

LocationBranch Type

Address Phone No

Pandu Nagar

Branch Office

Asthana Towers 117H1283 Pandu Nagar Kanpur Uttar

0512-3918861

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Pradesh - 208005

Civil linesBranch Office

14-113 Kn Chambers Civil Lines Kanpur- 208001

0512-39180953918117

Lal Bunglow

Branch Office

GF GROUND FLOOR5 PARADEVANPUR LAL BUNGLOW KANPUR Uttar Pradesh-208007

0512-3200889

Shastri Nagar

Branch Office

GF NILGIRI COMPLEX 12230SHASTRI NAGAR KANPUR Uttar Pradesh-208005

0512-3299981

KanpurBranch Office

OFFICE NO 3 GROUND FLR KAN CHAMBERS CIV IL LINES KANPUR KNPR UP 208002 INDIA WIRELINE KANPUR

5123918860 - 61

Values

Reliance Life Insurance Company Limited has some core values which are listed as follows

1) Result Oriented2) Performance Driven3) Customer Focused4) Learning and Development Oriented5) Employee Centric6) Informal and Fun

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Management

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998

Gautam is a qualified Chartered Accountant

Satya Pal Talwar Independent Director

Satya Pal is an Independent Director of Reliance Life Insurance Company Limited He holds an experience of more than 35 years in operations and policy formulation

Through his distinguished service in the financial industry Satya Pal has served as the lsquoChairman and Managing Directorrsquo of renowned organisations such as Bank of Baroda Union Bank of India and Oriental Bank of Commerce His in-depth knowledge of the sector has seen him rise quickly into pivotal positions at advisory and board levels in Indian and as well Global organisations such as SEBI

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 29: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Introduction of the Company

RELIANCE Life Insurance Limited

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

After many years of debate the government has decided to increase the foreign direct investment (FDI) limit in insurance firms from 26 percent to 49 percent The government will now introduce a bill in Parliament to effect this change The government however conceded that the bill might not be passed by the current Parliament for want of_time

Dhirubhai embarked on his first business venture he had a seed capital of barely US$ 300 (around Rs 14000) Over the next three and a half decades he converted this fledgling enterprise into a Rs 60000 crore colossusmdashan achievement which earned Reliance a place on the global Fortune 500 list the first ever Indian private company to do so Dhirubhai is widely regarded as the father of Indiarsquos capital markets In 1977 when Reliance Textile Industries Limited first went public the Indian stock market was a place patronised by a small club of elite investors which dabbled in a handful of stocks Dhirubhai managed to convince a large number of first-time retail investors to participate in the unfolding Reliance story and put their hard-earned money in the Reliance Textile IPO promising them in exchange for their trust substantial return on their investments It was to be the start of one of great stories of mutual respect and reciprocal gain in the Indian markets

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Under Dhirubhairsquos extraordinary vision and leadership Reliance scripted one of the greatest growth stories in corporate history anywhere in the world and went on to become Indiarsquos largest private sector enterprise Through out this amazing journey Dhirubhai always kept the interests of the ordinary shareholder uppermost in mind in the process making millionaires out of many of the initial investors in the Reliance stock and creating one of the worldrsquos largest shareholder families

About Reliance Life Insurance

Reliance Life Insurance offers you products that fulfill your savings and protection needs Our aim is to emerge as a transnational Life Insurer of global scale and standard

Reliance Life Insurance is an associate company of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indiarsquos leading private sector financial services companies and ranks among the top 3 private sector financial services and banking companies in terms of net worth Reliance Capital has interests in asset management and mutual funds stock broking life and general insurance proprietary investments private equity and other activities in financial services

Reliance - Anil Dhirubhai Ambani Group also has presence in Communications Energy Natural Resources Media Entertainment Healthcare and Infrastructure

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited

INSIDERS ON BOARD OF DIRECTORS

Name (Connections)

Relationships Title Age

R Nandagopal 12 RelationshipsChief Executive Officer and Director

50

Malay Ghosh 12 Relationships President and Director --

Saumen Ghosh 12 RelationshipsNon Executive Director and Group President of Reliance Capital Limited

--

S Krishnan 12 Relationships

Chief Risk Officer and Director

--

R Rangarajan 12 Relationships

Chief Investment Officer and Director

--

C Mohan 12 Relationships

Chief Technology Officer and Director

--

Saroj Panigrahi 12 Relationships

Head of Legal amp Compliance Company Secretary and Director

--

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Title Age

Maneesha Thakur

12 RelationshipsChief Human Resources Officer and Director

--

Other Board Members on Board of Directors

Name (Connections)

Relationships Primary Company Age

Gautam Doshi

61 Relationships

Reliance - Anil Dhirubhai Ambani Group

57

Rajesh Bahl 12 Relationships

University of Delhi --

Pournima Gupte

12 Relationships

Reliance Life Insurance Company Limited

--

S Talwar BA LLB CAIIB

77 Relationships

Housing Development and Infrastructure Limited

70

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Primary Company Age

Rajendra Chitale

63 Relationships

Ishaan Real Estate Plc

Company Profile

Reliance Life Insurance Company Limited provides life insurance products to individuals and corporates in India It offers solutions for individuals such as protection term credit guardian endowment wealth creation with health coverage cash flow savings and investment unit linked investment and insurance automatic investment market return retirement and child plans The company also provides solutions for groups which include employersrsquo liability group superannuation group gratuity group leave encashment employee protection group credit shield group term assurance and employee voluntary benefit plans It offers its products through agents The company was incorporated in 2001 and is based in Mumbai India As of October 22 2005 Reliance Life Insurance Company Limited operates as a subsidiary of Reliance Capital Ltd

Key Executives Mr R Nandagopal

Chief Executive Officer and Director

Age 50

Mr Malay Ghosh

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

President and Director

Mr Sunil Agrawal

Chief Financial Officer

Mr Saumen Ghosh

Non Executive Director and Group President of Reliance Capital Limited

Mr S V Sunder Krishnan Chief Risk Officer and Director

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indias leading private sector financial services companies which ranks among the top 3 private sector financial services and banking companies Reliance Life Insurance is not only one of Indias fastest growing life insurance companies but also counts among the top 4 private sector insurers In just 2 years the Company has crossed the markof_17Million_policies

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP) Given below is the list of the policies provided by Reliance Life Insurance Company

Protection Plans

Reliance Term Plan Reliance Simple Term Plan Reliance Special Term Plan Reliance Credit Guardian Plan Reliance Special Credit Guardian Plan Reliance Endowment Plan

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Special Endowment Plan Reliance Connect 2 Life Reliance Whole Life Plan Reliance Wealth + Health Plan Reliance Cash Flow Plan

Child Plans

Reliance Super Invest Assure Plan Reliance Child Plan Reliance Secure Child Plan Reliance Wealth + Health Plan

Savings amp Investment Plans

Reliance Savings Linked Insurance Plan Reliance Super Invest Assure Plus Plan Reliance Super Invest Assure Plan Total Investment Plan I - Insurance Reliance TIPS -Series I- Insurance Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan Reliance Cash Flow Plan Reliance Super Market Return Plan Reliance Endowment Plan Reliance Special Endowment Plan Reliance Whole Life Plan Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Connect 2 Life Plan Reliance Imaan Investment Plan

Retirement Plans

Total Investment Plan II - Pension

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan

Group Plans

Employers Liability Solutions Employee Protection Solutions Employee Voluntary Benefits

History

Yr 2001-2002 ( From 1st Jan 2001 to Dec 2002)

Insurance Industry in this year so far has 5new entrants namely

Life Insurers

SNo

RegistrationNumber

Date of Reg

Name of the Company

1 121 03012002

Reliance Life Insurance Company Limite d

Reliance Capital Limited announced the launch of its life insurance business on February 1 2006 This was after obtaining the required regulatory approvals from

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

the Registrar Of Companies and the Insurance Regulatory and Development Authority It was in August 2005 that the ball was set rolling when Reliance Capital Limited the financial arm of Reliance ndash Anil Dhirubhai Ambani Group (ADAG) ndash announced the requisition of 100 shareholding in AMP Sanmar Life Insurance Company Limited and the formal transfer of shares took place in October 2005 The company will issue all policy contracts under the Reliance Life Insurance Company limited name All the existing policy contracts also stand transferred to the Reliance Life Insurance entity with all the original contractual terms and commitments intact

Journey so far

Most organizations focus their energies on growth during early stages of the business-building exercise Over a period of time when the business reaches a critical mass the tiny leakages start looking fatal The overall extent of such inefficiencies and lack of control results in major erosion in the companys capital asset value as well as a leap in operational expenses If this phase coincides with an economic slump the companys leadership comes under the scanner Therefore right from the beginning we at Reliance Life Insurance built a mechanism to ensure an in-built IT governance track which remains invisible irrespective of the business dynamic nature

1048766 2005August Anil Dhirubhai Ambani Group (ADAG) announces theacquisition of 100 percent shareholding in AMP Sanmar Life InsuranceCo Ltd

1048766 2006January 17 Mr Nandgopal participates in a one-day conference on lsquoOptimising growth opportunities through Distribution Matrix lsquoEmerging Bancassurancersquo organized by the Asia Insurance Post at the Taj President MumbaiFebruary 1 Rliance Life Insurance officially launched

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

February 16 17 18 Strategy meet at the Reliance Management Institute Amongst those who participate are the CEO COO Functional Heads Regional Managers and Regional Sales ManagersFebruary 26 A Puja held at the Churchgate office situated in Express Building 4th Floor 14 lsquoErsquo Road MumbaiMarch 1 Churchgate office inaugurated by Mr AmitabhJhunjhunwala Mr Amitabh Chaturvedi and Mr NandgopalMarch 6 Shifting to the new premises at Churchgate commencesMarch 7 The new office at Chennai at the Trapezium First Floor 39 Nelson Manickam Road inaugurated by their CEO Mr Nandgopal Mr KV Srinivasan and Mr Sureshbabu also graced the occasion

Mission

The mission of Reliance Life Insurance Company Limited is to be the best in every sphere- business results customer care and employee focus The aim of the company is to Think Bigger and Think Better

Vision Mission amp Goal And Achievements

Vision

Empowering everyone live their dreams

Mission

Create unmatched value for everyone through dependable effective transparent and profitable life insurance and pension plans

Our Goal

Reliance Life Insurance would strive hard to achieve the 3 goals mentioned below

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Emerge as transnational Life Insurer of global scale and standard Create best value for Customers Shareholders and all Stake holders Achieve impeccable reputation and credentials through best business

practices

Achievements

3rd largest private player in a span of just 4 years moved from 11th position to 3rd

Amongst the fastest growing Companies for 4 years in a row

Continuous increase in market share over 4 years from 19 in 2005-06 to 1026 in 2009 -10

RLIC has achieved a growth rate of 21 while the private industry has grown at 13

Fastest to reach the 5 million policy mark

Largest private insurer in terms of policy count in 2009-10

1145 branches 195000 Advisors and over 16000 employees

RLIC continues to be amongst the foremost Life Insurance companies in India to be certified ISO 90012000 for all the processes

Awarded the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Certificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

The Company has also won the DL Shah Quality Council of India Commendation Award in the services category in feb 2008 for its work on promoting self help channels for service

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Future Plans

Forty-four new branches to be opened across the country in the coming months and a pan India presence with 162 branches in the coming year

1048766 A state-of-the-art customer care centre will provide continuous responsive services to the caller and promptly address queries collate feedback and suggestions from the caller who may be both prospective and existing clientele and from channel partners in Chennai and Mumbai

1048766 It will be launching additional products aimed at providingunparalleled service to its valued clientele

Head ndash Office

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998 Gautam is a qualified Chartered Accountant

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited Regd Office H Block 1st Floor Dhirubhai Ambani Knowledge City Navi MumbaiMaharashtra-400710India Reliance Life Insurance Company Limited is licensed life insurance company registered with the Insurance Regulatory and Development Authority (Registration No 121) in accordance with the provisions of the Insurance Act 1938

Branches

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

Given few Branches with Exact Location of Lucknow amp Kanpur in Uttar_Pradesh-

Given below are the branches located in Lucknow

Location

Branch Type Address Phone No

Vikar Nagar

Branch

Office

FF PLOT NO 12 SECTOR 9VIKAR NAGAR KK PALACE ABOVE BANK OF MAHARSHTRA LUCKNOW Uttar Pradesh- 226006

0522321388305223213881

Sector Branc 2ND FLOOR ANURAG 0522302027405223213

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1 LDA Colony

h Office

PLAZA CP 51SECTOR -1 LDA COLONY AASHIYANA LUCKNOW Uttar Pradesh- 226012

884

LucknowBranc

h Office

Reliance House 118 TCV Behind Wave Multiplex Vibhuti Khand Gomti Nagar Lucknow-226010

05223020300

LucknowArea

Office

Rohit Building 1st Floor No1 Opp to Sahara ComplexShahnajaf Road HajaratganjLucknowUttar Pradesh-226001

0522302025505223020240

Given below are the branches located in Kanpur

LocationBranch Type

Address Phone No

Pandu Nagar

Branch Office

Asthana Towers 117H1283 Pandu Nagar Kanpur Uttar

0512-3918861

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Pradesh - 208005

Civil linesBranch Office

14-113 Kn Chambers Civil Lines Kanpur- 208001

0512-39180953918117

Lal Bunglow

Branch Office

GF GROUND FLOOR5 PARADEVANPUR LAL BUNGLOW KANPUR Uttar Pradesh-208007

0512-3200889

Shastri Nagar

Branch Office

GF NILGIRI COMPLEX 12230SHASTRI NAGAR KANPUR Uttar Pradesh-208005

0512-3299981

KanpurBranch Office

OFFICE NO 3 GROUND FLR KAN CHAMBERS CIV IL LINES KANPUR KNPR UP 208002 INDIA WIRELINE KANPUR

5123918860 - 61

Values

Reliance Life Insurance Company Limited has some core values which are listed as follows

1) Result Oriented2) Performance Driven3) Customer Focused4) Learning and Development Oriented5) Employee Centric6) Informal and Fun

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Management

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998

Gautam is a qualified Chartered Accountant

Satya Pal Talwar Independent Director

Satya Pal is an Independent Director of Reliance Life Insurance Company Limited He holds an experience of more than 35 years in operations and policy formulation

Through his distinguished service in the financial industry Satya Pal has served as the lsquoChairman and Managing Directorrsquo of renowned organisations such as Bank of Baroda Union Bank of India and Oriental Bank of Commerce His in-depth knowledge of the sector has seen him rise quickly into pivotal positions at advisory and board levels in Indian and as well Global organisations such as SEBI

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 30: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

After many years of debate the government has decided to increase the foreign direct investment (FDI) limit in insurance firms from 26 percent to 49 percent The government will now introduce a bill in Parliament to effect this change The government however conceded that the bill might not be passed by the current Parliament for want of_time

Dhirubhai embarked on his first business venture he had a seed capital of barely US$ 300 (around Rs 14000) Over the next three and a half decades he converted this fledgling enterprise into a Rs 60000 crore colossusmdashan achievement which earned Reliance a place on the global Fortune 500 list the first ever Indian private company to do so Dhirubhai is widely regarded as the father of Indiarsquos capital markets In 1977 when Reliance Textile Industries Limited first went public the Indian stock market was a place patronised by a small club of elite investors which dabbled in a handful of stocks Dhirubhai managed to convince a large number of first-time retail investors to participate in the unfolding Reliance story and put their hard-earned money in the Reliance Textile IPO promising them in exchange for their trust substantial return on their investments It was to be the start of one of great stories of mutual respect and reciprocal gain in the Indian markets

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Under Dhirubhairsquos extraordinary vision and leadership Reliance scripted one of the greatest growth stories in corporate history anywhere in the world and went on to become Indiarsquos largest private sector enterprise Through out this amazing journey Dhirubhai always kept the interests of the ordinary shareholder uppermost in mind in the process making millionaires out of many of the initial investors in the Reliance stock and creating one of the worldrsquos largest shareholder families

About Reliance Life Insurance

Reliance Life Insurance offers you products that fulfill your savings and protection needs Our aim is to emerge as a transnational Life Insurer of global scale and standard

Reliance Life Insurance is an associate company of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indiarsquos leading private sector financial services companies and ranks among the top 3 private sector financial services and banking companies in terms of net worth Reliance Capital has interests in asset management and mutual funds stock broking life and general insurance proprietary investments private equity and other activities in financial services

Reliance - Anil Dhirubhai Ambani Group also has presence in Communications Energy Natural Resources Media Entertainment Healthcare and Infrastructure

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited

INSIDERS ON BOARD OF DIRECTORS

Name (Connections)

Relationships Title Age

R Nandagopal 12 RelationshipsChief Executive Officer and Director

50

Malay Ghosh 12 Relationships President and Director --

Saumen Ghosh 12 RelationshipsNon Executive Director and Group President of Reliance Capital Limited

--

S Krishnan 12 Relationships

Chief Risk Officer and Director

--

R Rangarajan 12 Relationships

Chief Investment Officer and Director

--

C Mohan 12 Relationships

Chief Technology Officer and Director

--

Saroj Panigrahi 12 Relationships

Head of Legal amp Compliance Company Secretary and Director

--

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Title Age

Maneesha Thakur

12 RelationshipsChief Human Resources Officer and Director

--

Other Board Members on Board of Directors

Name (Connections)

Relationships Primary Company Age

Gautam Doshi

61 Relationships

Reliance - Anil Dhirubhai Ambani Group

57

Rajesh Bahl 12 Relationships

University of Delhi --

Pournima Gupte

12 Relationships

Reliance Life Insurance Company Limited

--

S Talwar BA LLB CAIIB

77 Relationships

Housing Development and Infrastructure Limited

70

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Primary Company Age

Rajendra Chitale

63 Relationships

Ishaan Real Estate Plc

Company Profile

Reliance Life Insurance Company Limited provides life insurance products to individuals and corporates in India It offers solutions for individuals such as protection term credit guardian endowment wealth creation with health coverage cash flow savings and investment unit linked investment and insurance automatic investment market return retirement and child plans The company also provides solutions for groups which include employersrsquo liability group superannuation group gratuity group leave encashment employee protection group credit shield group term assurance and employee voluntary benefit plans It offers its products through agents The company was incorporated in 2001 and is based in Mumbai India As of October 22 2005 Reliance Life Insurance Company Limited operates as a subsidiary of Reliance Capital Ltd

Key Executives Mr R Nandagopal

Chief Executive Officer and Director

Age 50

Mr Malay Ghosh

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

President and Director

Mr Sunil Agrawal

Chief Financial Officer

Mr Saumen Ghosh

Non Executive Director and Group President of Reliance Capital Limited

Mr S V Sunder Krishnan Chief Risk Officer and Director

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indias leading private sector financial services companies which ranks among the top 3 private sector financial services and banking companies Reliance Life Insurance is not only one of Indias fastest growing life insurance companies but also counts among the top 4 private sector insurers In just 2 years the Company has crossed the markof_17Million_policies

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP) Given below is the list of the policies provided by Reliance Life Insurance Company

Protection Plans

Reliance Term Plan Reliance Simple Term Plan Reliance Special Term Plan Reliance Credit Guardian Plan Reliance Special Credit Guardian Plan Reliance Endowment Plan

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Special Endowment Plan Reliance Connect 2 Life Reliance Whole Life Plan Reliance Wealth + Health Plan Reliance Cash Flow Plan

Child Plans

Reliance Super Invest Assure Plan Reliance Child Plan Reliance Secure Child Plan Reliance Wealth + Health Plan

Savings amp Investment Plans

Reliance Savings Linked Insurance Plan Reliance Super Invest Assure Plus Plan Reliance Super Invest Assure Plan Total Investment Plan I - Insurance Reliance TIPS -Series I- Insurance Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan Reliance Cash Flow Plan Reliance Super Market Return Plan Reliance Endowment Plan Reliance Special Endowment Plan Reliance Whole Life Plan Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Connect 2 Life Plan Reliance Imaan Investment Plan

Retirement Plans

Total Investment Plan II - Pension

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan

Group Plans

Employers Liability Solutions Employee Protection Solutions Employee Voluntary Benefits

History

Yr 2001-2002 ( From 1st Jan 2001 to Dec 2002)

Insurance Industry in this year so far has 5new entrants namely

Life Insurers

SNo

RegistrationNumber

Date of Reg

Name of the Company

1 121 03012002

Reliance Life Insurance Company Limite d

Reliance Capital Limited announced the launch of its life insurance business on February 1 2006 This was after obtaining the required regulatory approvals from

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

the Registrar Of Companies and the Insurance Regulatory and Development Authority It was in August 2005 that the ball was set rolling when Reliance Capital Limited the financial arm of Reliance ndash Anil Dhirubhai Ambani Group (ADAG) ndash announced the requisition of 100 shareholding in AMP Sanmar Life Insurance Company Limited and the formal transfer of shares took place in October 2005 The company will issue all policy contracts under the Reliance Life Insurance Company limited name All the existing policy contracts also stand transferred to the Reliance Life Insurance entity with all the original contractual terms and commitments intact

Journey so far

Most organizations focus their energies on growth during early stages of the business-building exercise Over a period of time when the business reaches a critical mass the tiny leakages start looking fatal The overall extent of such inefficiencies and lack of control results in major erosion in the companys capital asset value as well as a leap in operational expenses If this phase coincides with an economic slump the companys leadership comes under the scanner Therefore right from the beginning we at Reliance Life Insurance built a mechanism to ensure an in-built IT governance track which remains invisible irrespective of the business dynamic nature

1048766 2005August Anil Dhirubhai Ambani Group (ADAG) announces theacquisition of 100 percent shareholding in AMP Sanmar Life InsuranceCo Ltd

1048766 2006January 17 Mr Nandgopal participates in a one-day conference on lsquoOptimising growth opportunities through Distribution Matrix lsquoEmerging Bancassurancersquo organized by the Asia Insurance Post at the Taj President MumbaiFebruary 1 Rliance Life Insurance officially launched

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

February 16 17 18 Strategy meet at the Reliance Management Institute Amongst those who participate are the CEO COO Functional Heads Regional Managers and Regional Sales ManagersFebruary 26 A Puja held at the Churchgate office situated in Express Building 4th Floor 14 lsquoErsquo Road MumbaiMarch 1 Churchgate office inaugurated by Mr AmitabhJhunjhunwala Mr Amitabh Chaturvedi and Mr NandgopalMarch 6 Shifting to the new premises at Churchgate commencesMarch 7 The new office at Chennai at the Trapezium First Floor 39 Nelson Manickam Road inaugurated by their CEO Mr Nandgopal Mr KV Srinivasan and Mr Sureshbabu also graced the occasion

Mission

The mission of Reliance Life Insurance Company Limited is to be the best in every sphere- business results customer care and employee focus The aim of the company is to Think Bigger and Think Better

Vision Mission amp Goal And Achievements

Vision

Empowering everyone live their dreams

Mission

Create unmatched value for everyone through dependable effective transparent and profitable life insurance and pension plans

Our Goal

Reliance Life Insurance would strive hard to achieve the 3 goals mentioned below

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Emerge as transnational Life Insurer of global scale and standard Create best value for Customers Shareholders and all Stake holders Achieve impeccable reputation and credentials through best business

practices

Achievements

3rd largest private player in a span of just 4 years moved from 11th position to 3rd

Amongst the fastest growing Companies for 4 years in a row

Continuous increase in market share over 4 years from 19 in 2005-06 to 1026 in 2009 -10

RLIC has achieved a growth rate of 21 while the private industry has grown at 13

Fastest to reach the 5 million policy mark

Largest private insurer in terms of policy count in 2009-10

1145 branches 195000 Advisors and over 16000 employees

RLIC continues to be amongst the foremost Life Insurance companies in India to be certified ISO 90012000 for all the processes

Awarded the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Certificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

The Company has also won the DL Shah Quality Council of India Commendation Award in the services category in feb 2008 for its work on promoting self help channels for service

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Future Plans

Forty-four new branches to be opened across the country in the coming months and a pan India presence with 162 branches in the coming year

1048766 A state-of-the-art customer care centre will provide continuous responsive services to the caller and promptly address queries collate feedback and suggestions from the caller who may be both prospective and existing clientele and from channel partners in Chennai and Mumbai

1048766 It will be launching additional products aimed at providingunparalleled service to its valued clientele

Head ndash Office

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998 Gautam is a qualified Chartered Accountant

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited Regd Office H Block 1st Floor Dhirubhai Ambani Knowledge City Navi MumbaiMaharashtra-400710India Reliance Life Insurance Company Limited is licensed life insurance company registered with the Insurance Regulatory and Development Authority (Registration No 121) in accordance with the provisions of the Insurance Act 1938

Branches

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

Given few Branches with Exact Location of Lucknow amp Kanpur in Uttar_Pradesh-

Given below are the branches located in Lucknow

Location

Branch Type Address Phone No

Vikar Nagar

Branch

Office

FF PLOT NO 12 SECTOR 9VIKAR NAGAR KK PALACE ABOVE BANK OF MAHARSHTRA LUCKNOW Uttar Pradesh- 226006

0522321388305223213881

Sector Branc 2ND FLOOR ANURAG 0522302027405223213

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1 LDA Colony

h Office

PLAZA CP 51SECTOR -1 LDA COLONY AASHIYANA LUCKNOW Uttar Pradesh- 226012

884

LucknowBranc

h Office

Reliance House 118 TCV Behind Wave Multiplex Vibhuti Khand Gomti Nagar Lucknow-226010

05223020300

LucknowArea

Office

Rohit Building 1st Floor No1 Opp to Sahara ComplexShahnajaf Road HajaratganjLucknowUttar Pradesh-226001

0522302025505223020240

Given below are the branches located in Kanpur

LocationBranch Type

Address Phone No

Pandu Nagar

Branch Office

Asthana Towers 117H1283 Pandu Nagar Kanpur Uttar

0512-3918861

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Pradesh - 208005

Civil linesBranch Office

14-113 Kn Chambers Civil Lines Kanpur- 208001

0512-39180953918117

Lal Bunglow

Branch Office

GF GROUND FLOOR5 PARADEVANPUR LAL BUNGLOW KANPUR Uttar Pradesh-208007

0512-3200889

Shastri Nagar

Branch Office

GF NILGIRI COMPLEX 12230SHASTRI NAGAR KANPUR Uttar Pradesh-208005

0512-3299981

KanpurBranch Office

OFFICE NO 3 GROUND FLR KAN CHAMBERS CIV IL LINES KANPUR KNPR UP 208002 INDIA WIRELINE KANPUR

5123918860 - 61

Values

Reliance Life Insurance Company Limited has some core values which are listed as follows

1) Result Oriented2) Performance Driven3) Customer Focused4) Learning and Development Oriented5) Employee Centric6) Informal and Fun

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Management

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998

Gautam is a qualified Chartered Accountant

Satya Pal Talwar Independent Director

Satya Pal is an Independent Director of Reliance Life Insurance Company Limited He holds an experience of more than 35 years in operations and policy formulation

Through his distinguished service in the financial industry Satya Pal has served as the lsquoChairman and Managing Directorrsquo of renowned organisations such as Bank of Baroda Union Bank of India and Oriental Bank of Commerce His in-depth knowledge of the sector has seen him rise quickly into pivotal positions at advisory and board levels in Indian and as well Global organisations such as SEBI

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 31: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Under Dhirubhairsquos extraordinary vision and leadership Reliance scripted one of the greatest growth stories in corporate history anywhere in the world and went on to become Indiarsquos largest private sector enterprise Through out this amazing journey Dhirubhai always kept the interests of the ordinary shareholder uppermost in mind in the process making millionaires out of many of the initial investors in the Reliance stock and creating one of the worldrsquos largest shareholder families

About Reliance Life Insurance

Reliance Life Insurance offers you products that fulfill your savings and protection needs Our aim is to emerge as a transnational Life Insurer of global scale and standard

Reliance Life Insurance is an associate company of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indiarsquos leading private sector financial services companies and ranks among the top 3 private sector financial services and banking companies in terms of net worth Reliance Capital has interests in asset management and mutual funds stock broking life and general insurance proprietary investments private equity and other activities in financial services

Reliance - Anil Dhirubhai Ambani Group also has presence in Communications Energy Natural Resources Media Entertainment Healthcare and Infrastructure

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited

INSIDERS ON BOARD OF DIRECTORS

Name (Connections)

Relationships Title Age

R Nandagopal 12 RelationshipsChief Executive Officer and Director

50

Malay Ghosh 12 Relationships President and Director --

Saumen Ghosh 12 RelationshipsNon Executive Director and Group President of Reliance Capital Limited

--

S Krishnan 12 Relationships

Chief Risk Officer and Director

--

R Rangarajan 12 Relationships

Chief Investment Officer and Director

--

C Mohan 12 Relationships

Chief Technology Officer and Director

--

Saroj Panigrahi 12 Relationships

Head of Legal amp Compliance Company Secretary and Director

--

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Title Age

Maneesha Thakur

12 RelationshipsChief Human Resources Officer and Director

--

Other Board Members on Board of Directors

Name (Connections)

Relationships Primary Company Age

Gautam Doshi

61 Relationships

Reliance - Anil Dhirubhai Ambani Group

57

Rajesh Bahl 12 Relationships

University of Delhi --

Pournima Gupte

12 Relationships

Reliance Life Insurance Company Limited

--

S Talwar BA LLB CAIIB

77 Relationships

Housing Development and Infrastructure Limited

70

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Primary Company Age

Rajendra Chitale

63 Relationships

Ishaan Real Estate Plc

Company Profile

Reliance Life Insurance Company Limited provides life insurance products to individuals and corporates in India It offers solutions for individuals such as protection term credit guardian endowment wealth creation with health coverage cash flow savings and investment unit linked investment and insurance automatic investment market return retirement and child plans The company also provides solutions for groups which include employersrsquo liability group superannuation group gratuity group leave encashment employee protection group credit shield group term assurance and employee voluntary benefit plans It offers its products through agents The company was incorporated in 2001 and is based in Mumbai India As of October 22 2005 Reliance Life Insurance Company Limited operates as a subsidiary of Reliance Capital Ltd

Key Executives Mr R Nandagopal

Chief Executive Officer and Director

Age 50

Mr Malay Ghosh

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

President and Director

Mr Sunil Agrawal

Chief Financial Officer

Mr Saumen Ghosh

Non Executive Director and Group President of Reliance Capital Limited

Mr S V Sunder Krishnan Chief Risk Officer and Director

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indias leading private sector financial services companies which ranks among the top 3 private sector financial services and banking companies Reliance Life Insurance is not only one of Indias fastest growing life insurance companies but also counts among the top 4 private sector insurers In just 2 years the Company has crossed the markof_17Million_policies

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP) Given below is the list of the policies provided by Reliance Life Insurance Company

Protection Plans

Reliance Term Plan Reliance Simple Term Plan Reliance Special Term Plan Reliance Credit Guardian Plan Reliance Special Credit Guardian Plan Reliance Endowment Plan

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Special Endowment Plan Reliance Connect 2 Life Reliance Whole Life Plan Reliance Wealth + Health Plan Reliance Cash Flow Plan

Child Plans

Reliance Super Invest Assure Plan Reliance Child Plan Reliance Secure Child Plan Reliance Wealth + Health Plan

Savings amp Investment Plans

Reliance Savings Linked Insurance Plan Reliance Super Invest Assure Plus Plan Reliance Super Invest Assure Plan Total Investment Plan I - Insurance Reliance TIPS -Series I- Insurance Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan Reliance Cash Flow Plan Reliance Super Market Return Plan Reliance Endowment Plan Reliance Special Endowment Plan Reliance Whole Life Plan Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Connect 2 Life Plan Reliance Imaan Investment Plan

Retirement Plans

Total Investment Plan II - Pension

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan

Group Plans

Employers Liability Solutions Employee Protection Solutions Employee Voluntary Benefits

History

Yr 2001-2002 ( From 1st Jan 2001 to Dec 2002)

Insurance Industry in this year so far has 5new entrants namely

Life Insurers

SNo

RegistrationNumber

Date of Reg

Name of the Company

1 121 03012002

Reliance Life Insurance Company Limite d

Reliance Capital Limited announced the launch of its life insurance business on February 1 2006 This was after obtaining the required regulatory approvals from

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

the Registrar Of Companies and the Insurance Regulatory and Development Authority It was in August 2005 that the ball was set rolling when Reliance Capital Limited the financial arm of Reliance ndash Anil Dhirubhai Ambani Group (ADAG) ndash announced the requisition of 100 shareholding in AMP Sanmar Life Insurance Company Limited and the formal transfer of shares took place in October 2005 The company will issue all policy contracts under the Reliance Life Insurance Company limited name All the existing policy contracts also stand transferred to the Reliance Life Insurance entity with all the original contractual terms and commitments intact

Journey so far

Most organizations focus their energies on growth during early stages of the business-building exercise Over a period of time when the business reaches a critical mass the tiny leakages start looking fatal The overall extent of such inefficiencies and lack of control results in major erosion in the companys capital asset value as well as a leap in operational expenses If this phase coincides with an economic slump the companys leadership comes under the scanner Therefore right from the beginning we at Reliance Life Insurance built a mechanism to ensure an in-built IT governance track which remains invisible irrespective of the business dynamic nature

1048766 2005August Anil Dhirubhai Ambani Group (ADAG) announces theacquisition of 100 percent shareholding in AMP Sanmar Life InsuranceCo Ltd

1048766 2006January 17 Mr Nandgopal participates in a one-day conference on lsquoOptimising growth opportunities through Distribution Matrix lsquoEmerging Bancassurancersquo organized by the Asia Insurance Post at the Taj President MumbaiFebruary 1 Rliance Life Insurance officially launched

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

February 16 17 18 Strategy meet at the Reliance Management Institute Amongst those who participate are the CEO COO Functional Heads Regional Managers and Regional Sales ManagersFebruary 26 A Puja held at the Churchgate office situated in Express Building 4th Floor 14 lsquoErsquo Road MumbaiMarch 1 Churchgate office inaugurated by Mr AmitabhJhunjhunwala Mr Amitabh Chaturvedi and Mr NandgopalMarch 6 Shifting to the new premises at Churchgate commencesMarch 7 The new office at Chennai at the Trapezium First Floor 39 Nelson Manickam Road inaugurated by their CEO Mr Nandgopal Mr KV Srinivasan and Mr Sureshbabu also graced the occasion

Mission

The mission of Reliance Life Insurance Company Limited is to be the best in every sphere- business results customer care and employee focus The aim of the company is to Think Bigger and Think Better

Vision Mission amp Goal And Achievements

Vision

Empowering everyone live their dreams

Mission

Create unmatched value for everyone through dependable effective transparent and profitable life insurance and pension plans

Our Goal

Reliance Life Insurance would strive hard to achieve the 3 goals mentioned below

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Emerge as transnational Life Insurer of global scale and standard Create best value for Customers Shareholders and all Stake holders Achieve impeccable reputation and credentials through best business

practices

Achievements

3rd largest private player in a span of just 4 years moved from 11th position to 3rd

Amongst the fastest growing Companies for 4 years in a row

Continuous increase in market share over 4 years from 19 in 2005-06 to 1026 in 2009 -10

RLIC has achieved a growth rate of 21 while the private industry has grown at 13

Fastest to reach the 5 million policy mark

Largest private insurer in terms of policy count in 2009-10

1145 branches 195000 Advisors and over 16000 employees

RLIC continues to be amongst the foremost Life Insurance companies in India to be certified ISO 90012000 for all the processes

Awarded the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Certificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

The Company has also won the DL Shah Quality Council of India Commendation Award in the services category in feb 2008 for its work on promoting self help channels for service

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Future Plans

Forty-four new branches to be opened across the country in the coming months and a pan India presence with 162 branches in the coming year

1048766 A state-of-the-art customer care centre will provide continuous responsive services to the caller and promptly address queries collate feedback and suggestions from the caller who may be both prospective and existing clientele and from channel partners in Chennai and Mumbai

1048766 It will be launching additional products aimed at providingunparalleled service to its valued clientele

Head ndash Office

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998 Gautam is a qualified Chartered Accountant

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited Regd Office H Block 1st Floor Dhirubhai Ambani Knowledge City Navi MumbaiMaharashtra-400710India Reliance Life Insurance Company Limited is licensed life insurance company registered with the Insurance Regulatory and Development Authority (Registration No 121) in accordance with the provisions of the Insurance Act 1938

Branches

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

Given few Branches with Exact Location of Lucknow amp Kanpur in Uttar_Pradesh-

Given below are the branches located in Lucknow

Location

Branch Type Address Phone No

Vikar Nagar

Branch

Office

FF PLOT NO 12 SECTOR 9VIKAR NAGAR KK PALACE ABOVE BANK OF MAHARSHTRA LUCKNOW Uttar Pradesh- 226006

0522321388305223213881

Sector Branc 2ND FLOOR ANURAG 0522302027405223213

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1 LDA Colony

h Office

PLAZA CP 51SECTOR -1 LDA COLONY AASHIYANA LUCKNOW Uttar Pradesh- 226012

884

LucknowBranc

h Office

Reliance House 118 TCV Behind Wave Multiplex Vibhuti Khand Gomti Nagar Lucknow-226010

05223020300

LucknowArea

Office

Rohit Building 1st Floor No1 Opp to Sahara ComplexShahnajaf Road HajaratganjLucknowUttar Pradesh-226001

0522302025505223020240

Given below are the branches located in Kanpur

LocationBranch Type

Address Phone No

Pandu Nagar

Branch Office

Asthana Towers 117H1283 Pandu Nagar Kanpur Uttar

0512-3918861

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Pradesh - 208005

Civil linesBranch Office

14-113 Kn Chambers Civil Lines Kanpur- 208001

0512-39180953918117

Lal Bunglow

Branch Office

GF GROUND FLOOR5 PARADEVANPUR LAL BUNGLOW KANPUR Uttar Pradesh-208007

0512-3200889

Shastri Nagar

Branch Office

GF NILGIRI COMPLEX 12230SHASTRI NAGAR KANPUR Uttar Pradesh-208005

0512-3299981

KanpurBranch Office

OFFICE NO 3 GROUND FLR KAN CHAMBERS CIV IL LINES KANPUR KNPR UP 208002 INDIA WIRELINE KANPUR

5123918860 - 61

Values

Reliance Life Insurance Company Limited has some core values which are listed as follows

1) Result Oriented2) Performance Driven3) Customer Focused4) Learning and Development Oriented5) Employee Centric6) Informal and Fun

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Management

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998

Gautam is a qualified Chartered Accountant

Satya Pal Talwar Independent Director

Satya Pal is an Independent Director of Reliance Life Insurance Company Limited He holds an experience of more than 35 years in operations and policy formulation

Through his distinguished service in the financial industry Satya Pal has served as the lsquoChairman and Managing Directorrsquo of renowned organisations such as Bank of Baroda Union Bank of India and Oriental Bank of Commerce His in-depth knowledge of the sector has seen him rise quickly into pivotal positions at advisory and board levels in Indian and as well Global organisations such as SEBI

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 32: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited

INSIDERS ON BOARD OF DIRECTORS

Name (Connections)

Relationships Title Age

R Nandagopal 12 RelationshipsChief Executive Officer and Director

50

Malay Ghosh 12 Relationships President and Director --

Saumen Ghosh 12 RelationshipsNon Executive Director and Group President of Reliance Capital Limited

--

S Krishnan 12 Relationships

Chief Risk Officer and Director

--

R Rangarajan 12 Relationships

Chief Investment Officer and Director

--

C Mohan 12 Relationships

Chief Technology Officer and Director

--

Saroj Panigrahi 12 Relationships

Head of Legal amp Compliance Company Secretary and Director

--

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Title Age

Maneesha Thakur

12 RelationshipsChief Human Resources Officer and Director

--

Other Board Members on Board of Directors

Name (Connections)

Relationships Primary Company Age

Gautam Doshi

61 Relationships

Reliance - Anil Dhirubhai Ambani Group

57

Rajesh Bahl 12 Relationships

University of Delhi --

Pournima Gupte

12 Relationships

Reliance Life Insurance Company Limited

--

S Talwar BA LLB CAIIB

77 Relationships

Housing Development and Infrastructure Limited

70

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Primary Company Age

Rajendra Chitale

63 Relationships

Ishaan Real Estate Plc

Company Profile

Reliance Life Insurance Company Limited provides life insurance products to individuals and corporates in India It offers solutions for individuals such as protection term credit guardian endowment wealth creation with health coverage cash flow savings and investment unit linked investment and insurance automatic investment market return retirement and child plans The company also provides solutions for groups which include employersrsquo liability group superannuation group gratuity group leave encashment employee protection group credit shield group term assurance and employee voluntary benefit plans It offers its products through agents The company was incorporated in 2001 and is based in Mumbai India As of October 22 2005 Reliance Life Insurance Company Limited operates as a subsidiary of Reliance Capital Ltd

Key Executives Mr R Nandagopal

Chief Executive Officer and Director

Age 50

Mr Malay Ghosh

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

President and Director

Mr Sunil Agrawal

Chief Financial Officer

Mr Saumen Ghosh

Non Executive Director and Group President of Reliance Capital Limited

Mr S V Sunder Krishnan Chief Risk Officer and Director

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indias leading private sector financial services companies which ranks among the top 3 private sector financial services and banking companies Reliance Life Insurance is not only one of Indias fastest growing life insurance companies but also counts among the top 4 private sector insurers In just 2 years the Company has crossed the markof_17Million_policies

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP) Given below is the list of the policies provided by Reliance Life Insurance Company

Protection Plans

Reliance Term Plan Reliance Simple Term Plan Reliance Special Term Plan Reliance Credit Guardian Plan Reliance Special Credit Guardian Plan Reliance Endowment Plan

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Special Endowment Plan Reliance Connect 2 Life Reliance Whole Life Plan Reliance Wealth + Health Plan Reliance Cash Flow Plan

Child Plans

Reliance Super Invest Assure Plan Reliance Child Plan Reliance Secure Child Plan Reliance Wealth + Health Plan

Savings amp Investment Plans

Reliance Savings Linked Insurance Plan Reliance Super Invest Assure Plus Plan Reliance Super Invest Assure Plan Total Investment Plan I - Insurance Reliance TIPS -Series I- Insurance Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan Reliance Cash Flow Plan Reliance Super Market Return Plan Reliance Endowment Plan Reliance Special Endowment Plan Reliance Whole Life Plan Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Connect 2 Life Plan Reliance Imaan Investment Plan

Retirement Plans

Total Investment Plan II - Pension

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan

Group Plans

Employers Liability Solutions Employee Protection Solutions Employee Voluntary Benefits

History

Yr 2001-2002 ( From 1st Jan 2001 to Dec 2002)

Insurance Industry in this year so far has 5new entrants namely

Life Insurers

SNo

RegistrationNumber

Date of Reg

Name of the Company

1 121 03012002

Reliance Life Insurance Company Limite d

Reliance Capital Limited announced the launch of its life insurance business on February 1 2006 This was after obtaining the required regulatory approvals from

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

the Registrar Of Companies and the Insurance Regulatory and Development Authority It was in August 2005 that the ball was set rolling when Reliance Capital Limited the financial arm of Reliance ndash Anil Dhirubhai Ambani Group (ADAG) ndash announced the requisition of 100 shareholding in AMP Sanmar Life Insurance Company Limited and the formal transfer of shares took place in October 2005 The company will issue all policy contracts under the Reliance Life Insurance Company limited name All the existing policy contracts also stand transferred to the Reliance Life Insurance entity with all the original contractual terms and commitments intact

Journey so far

Most organizations focus their energies on growth during early stages of the business-building exercise Over a period of time when the business reaches a critical mass the tiny leakages start looking fatal The overall extent of such inefficiencies and lack of control results in major erosion in the companys capital asset value as well as a leap in operational expenses If this phase coincides with an economic slump the companys leadership comes under the scanner Therefore right from the beginning we at Reliance Life Insurance built a mechanism to ensure an in-built IT governance track which remains invisible irrespective of the business dynamic nature

1048766 2005August Anil Dhirubhai Ambani Group (ADAG) announces theacquisition of 100 percent shareholding in AMP Sanmar Life InsuranceCo Ltd

1048766 2006January 17 Mr Nandgopal participates in a one-day conference on lsquoOptimising growth opportunities through Distribution Matrix lsquoEmerging Bancassurancersquo organized by the Asia Insurance Post at the Taj President MumbaiFebruary 1 Rliance Life Insurance officially launched

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

February 16 17 18 Strategy meet at the Reliance Management Institute Amongst those who participate are the CEO COO Functional Heads Regional Managers and Regional Sales ManagersFebruary 26 A Puja held at the Churchgate office situated in Express Building 4th Floor 14 lsquoErsquo Road MumbaiMarch 1 Churchgate office inaugurated by Mr AmitabhJhunjhunwala Mr Amitabh Chaturvedi and Mr NandgopalMarch 6 Shifting to the new premises at Churchgate commencesMarch 7 The new office at Chennai at the Trapezium First Floor 39 Nelson Manickam Road inaugurated by their CEO Mr Nandgopal Mr KV Srinivasan and Mr Sureshbabu also graced the occasion

Mission

The mission of Reliance Life Insurance Company Limited is to be the best in every sphere- business results customer care and employee focus The aim of the company is to Think Bigger and Think Better

Vision Mission amp Goal And Achievements

Vision

Empowering everyone live their dreams

Mission

Create unmatched value for everyone through dependable effective transparent and profitable life insurance and pension plans

Our Goal

Reliance Life Insurance would strive hard to achieve the 3 goals mentioned below

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Emerge as transnational Life Insurer of global scale and standard Create best value for Customers Shareholders and all Stake holders Achieve impeccable reputation and credentials through best business

practices

Achievements

3rd largest private player in a span of just 4 years moved from 11th position to 3rd

Amongst the fastest growing Companies for 4 years in a row

Continuous increase in market share over 4 years from 19 in 2005-06 to 1026 in 2009 -10

RLIC has achieved a growth rate of 21 while the private industry has grown at 13

Fastest to reach the 5 million policy mark

Largest private insurer in terms of policy count in 2009-10

1145 branches 195000 Advisors and over 16000 employees

RLIC continues to be amongst the foremost Life Insurance companies in India to be certified ISO 90012000 for all the processes

Awarded the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Certificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

The Company has also won the DL Shah Quality Council of India Commendation Award in the services category in feb 2008 for its work on promoting self help channels for service

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Future Plans

Forty-four new branches to be opened across the country in the coming months and a pan India presence with 162 branches in the coming year

1048766 A state-of-the-art customer care centre will provide continuous responsive services to the caller and promptly address queries collate feedback and suggestions from the caller who may be both prospective and existing clientele and from channel partners in Chennai and Mumbai

1048766 It will be launching additional products aimed at providingunparalleled service to its valued clientele

Head ndash Office

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998 Gautam is a qualified Chartered Accountant

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited Regd Office H Block 1st Floor Dhirubhai Ambani Knowledge City Navi MumbaiMaharashtra-400710India Reliance Life Insurance Company Limited is licensed life insurance company registered with the Insurance Regulatory and Development Authority (Registration No 121) in accordance with the provisions of the Insurance Act 1938

Branches

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

Given few Branches with Exact Location of Lucknow amp Kanpur in Uttar_Pradesh-

Given below are the branches located in Lucknow

Location

Branch Type Address Phone No

Vikar Nagar

Branch

Office

FF PLOT NO 12 SECTOR 9VIKAR NAGAR KK PALACE ABOVE BANK OF MAHARSHTRA LUCKNOW Uttar Pradesh- 226006

0522321388305223213881

Sector Branc 2ND FLOOR ANURAG 0522302027405223213

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1 LDA Colony

h Office

PLAZA CP 51SECTOR -1 LDA COLONY AASHIYANA LUCKNOW Uttar Pradesh- 226012

884

LucknowBranc

h Office

Reliance House 118 TCV Behind Wave Multiplex Vibhuti Khand Gomti Nagar Lucknow-226010

05223020300

LucknowArea

Office

Rohit Building 1st Floor No1 Opp to Sahara ComplexShahnajaf Road HajaratganjLucknowUttar Pradesh-226001

0522302025505223020240

Given below are the branches located in Kanpur

LocationBranch Type

Address Phone No

Pandu Nagar

Branch Office

Asthana Towers 117H1283 Pandu Nagar Kanpur Uttar

0512-3918861

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Pradesh - 208005

Civil linesBranch Office

14-113 Kn Chambers Civil Lines Kanpur- 208001

0512-39180953918117

Lal Bunglow

Branch Office

GF GROUND FLOOR5 PARADEVANPUR LAL BUNGLOW KANPUR Uttar Pradesh-208007

0512-3200889

Shastri Nagar

Branch Office

GF NILGIRI COMPLEX 12230SHASTRI NAGAR KANPUR Uttar Pradesh-208005

0512-3299981

KanpurBranch Office

OFFICE NO 3 GROUND FLR KAN CHAMBERS CIV IL LINES KANPUR KNPR UP 208002 INDIA WIRELINE KANPUR

5123918860 - 61

Values

Reliance Life Insurance Company Limited has some core values which are listed as follows

1) Result Oriented2) Performance Driven3) Customer Focused4) Learning and Development Oriented5) Employee Centric6) Informal and Fun

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Management

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998

Gautam is a qualified Chartered Accountant

Satya Pal Talwar Independent Director

Satya Pal is an Independent Director of Reliance Life Insurance Company Limited He holds an experience of more than 35 years in operations and policy formulation

Through his distinguished service in the financial industry Satya Pal has served as the lsquoChairman and Managing Directorrsquo of renowned organisations such as Bank of Baroda Union Bank of India and Oriental Bank of Commerce His in-depth knowledge of the sector has seen him rise quickly into pivotal positions at advisory and board levels in Indian and as well Global organisations such as SEBI

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 33: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Title Age

Maneesha Thakur

12 RelationshipsChief Human Resources Officer and Director

--

Other Board Members on Board of Directors

Name (Connections)

Relationships Primary Company Age

Gautam Doshi

61 Relationships

Reliance - Anil Dhirubhai Ambani Group

57

Rajesh Bahl 12 Relationships

University of Delhi --

Pournima Gupte

12 Relationships

Reliance Life Insurance Company Limited

--

S Talwar BA LLB CAIIB

77 Relationships

Housing Development and Infrastructure Limited

70

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Primary Company Age

Rajendra Chitale

63 Relationships

Ishaan Real Estate Plc

Company Profile

Reliance Life Insurance Company Limited provides life insurance products to individuals and corporates in India It offers solutions for individuals such as protection term credit guardian endowment wealth creation with health coverage cash flow savings and investment unit linked investment and insurance automatic investment market return retirement and child plans The company also provides solutions for groups which include employersrsquo liability group superannuation group gratuity group leave encashment employee protection group credit shield group term assurance and employee voluntary benefit plans It offers its products through agents The company was incorporated in 2001 and is based in Mumbai India As of October 22 2005 Reliance Life Insurance Company Limited operates as a subsidiary of Reliance Capital Ltd

Key Executives Mr R Nandagopal

Chief Executive Officer and Director

Age 50

Mr Malay Ghosh

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

President and Director

Mr Sunil Agrawal

Chief Financial Officer

Mr Saumen Ghosh

Non Executive Director and Group President of Reliance Capital Limited

Mr S V Sunder Krishnan Chief Risk Officer and Director

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indias leading private sector financial services companies which ranks among the top 3 private sector financial services and banking companies Reliance Life Insurance is not only one of Indias fastest growing life insurance companies but also counts among the top 4 private sector insurers In just 2 years the Company has crossed the markof_17Million_policies

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP) Given below is the list of the policies provided by Reliance Life Insurance Company

Protection Plans

Reliance Term Plan Reliance Simple Term Plan Reliance Special Term Plan Reliance Credit Guardian Plan Reliance Special Credit Guardian Plan Reliance Endowment Plan

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Special Endowment Plan Reliance Connect 2 Life Reliance Whole Life Plan Reliance Wealth + Health Plan Reliance Cash Flow Plan

Child Plans

Reliance Super Invest Assure Plan Reliance Child Plan Reliance Secure Child Plan Reliance Wealth + Health Plan

Savings amp Investment Plans

Reliance Savings Linked Insurance Plan Reliance Super Invest Assure Plus Plan Reliance Super Invest Assure Plan Total Investment Plan I - Insurance Reliance TIPS -Series I- Insurance Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan Reliance Cash Flow Plan Reliance Super Market Return Plan Reliance Endowment Plan Reliance Special Endowment Plan Reliance Whole Life Plan Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Connect 2 Life Plan Reliance Imaan Investment Plan

Retirement Plans

Total Investment Plan II - Pension

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan

Group Plans

Employers Liability Solutions Employee Protection Solutions Employee Voluntary Benefits

History

Yr 2001-2002 ( From 1st Jan 2001 to Dec 2002)

Insurance Industry in this year so far has 5new entrants namely

Life Insurers

SNo

RegistrationNumber

Date of Reg

Name of the Company

1 121 03012002

Reliance Life Insurance Company Limite d

Reliance Capital Limited announced the launch of its life insurance business on February 1 2006 This was after obtaining the required regulatory approvals from

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

the Registrar Of Companies and the Insurance Regulatory and Development Authority It was in August 2005 that the ball was set rolling when Reliance Capital Limited the financial arm of Reliance ndash Anil Dhirubhai Ambani Group (ADAG) ndash announced the requisition of 100 shareholding in AMP Sanmar Life Insurance Company Limited and the formal transfer of shares took place in October 2005 The company will issue all policy contracts under the Reliance Life Insurance Company limited name All the existing policy contracts also stand transferred to the Reliance Life Insurance entity with all the original contractual terms and commitments intact

Journey so far

Most organizations focus their energies on growth during early stages of the business-building exercise Over a period of time when the business reaches a critical mass the tiny leakages start looking fatal The overall extent of such inefficiencies and lack of control results in major erosion in the companys capital asset value as well as a leap in operational expenses If this phase coincides with an economic slump the companys leadership comes under the scanner Therefore right from the beginning we at Reliance Life Insurance built a mechanism to ensure an in-built IT governance track which remains invisible irrespective of the business dynamic nature

1048766 2005August Anil Dhirubhai Ambani Group (ADAG) announces theacquisition of 100 percent shareholding in AMP Sanmar Life InsuranceCo Ltd

1048766 2006January 17 Mr Nandgopal participates in a one-day conference on lsquoOptimising growth opportunities through Distribution Matrix lsquoEmerging Bancassurancersquo organized by the Asia Insurance Post at the Taj President MumbaiFebruary 1 Rliance Life Insurance officially launched

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

February 16 17 18 Strategy meet at the Reliance Management Institute Amongst those who participate are the CEO COO Functional Heads Regional Managers and Regional Sales ManagersFebruary 26 A Puja held at the Churchgate office situated in Express Building 4th Floor 14 lsquoErsquo Road MumbaiMarch 1 Churchgate office inaugurated by Mr AmitabhJhunjhunwala Mr Amitabh Chaturvedi and Mr NandgopalMarch 6 Shifting to the new premises at Churchgate commencesMarch 7 The new office at Chennai at the Trapezium First Floor 39 Nelson Manickam Road inaugurated by their CEO Mr Nandgopal Mr KV Srinivasan and Mr Sureshbabu also graced the occasion

Mission

The mission of Reliance Life Insurance Company Limited is to be the best in every sphere- business results customer care and employee focus The aim of the company is to Think Bigger and Think Better

Vision Mission amp Goal And Achievements

Vision

Empowering everyone live their dreams

Mission

Create unmatched value for everyone through dependable effective transparent and profitable life insurance and pension plans

Our Goal

Reliance Life Insurance would strive hard to achieve the 3 goals mentioned below

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Emerge as transnational Life Insurer of global scale and standard Create best value for Customers Shareholders and all Stake holders Achieve impeccable reputation and credentials through best business

practices

Achievements

3rd largest private player in a span of just 4 years moved from 11th position to 3rd

Amongst the fastest growing Companies for 4 years in a row

Continuous increase in market share over 4 years from 19 in 2005-06 to 1026 in 2009 -10

RLIC has achieved a growth rate of 21 while the private industry has grown at 13

Fastest to reach the 5 million policy mark

Largest private insurer in terms of policy count in 2009-10

1145 branches 195000 Advisors and over 16000 employees

RLIC continues to be amongst the foremost Life Insurance companies in India to be certified ISO 90012000 for all the processes

Awarded the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Certificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

The Company has also won the DL Shah Quality Council of India Commendation Award in the services category in feb 2008 for its work on promoting self help channels for service

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Future Plans

Forty-four new branches to be opened across the country in the coming months and a pan India presence with 162 branches in the coming year

1048766 A state-of-the-art customer care centre will provide continuous responsive services to the caller and promptly address queries collate feedback and suggestions from the caller who may be both prospective and existing clientele and from channel partners in Chennai and Mumbai

1048766 It will be launching additional products aimed at providingunparalleled service to its valued clientele

Head ndash Office

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998 Gautam is a qualified Chartered Accountant

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited Regd Office H Block 1st Floor Dhirubhai Ambani Knowledge City Navi MumbaiMaharashtra-400710India Reliance Life Insurance Company Limited is licensed life insurance company registered with the Insurance Regulatory and Development Authority (Registration No 121) in accordance with the provisions of the Insurance Act 1938

Branches

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

Given few Branches with Exact Location of Lucknow amp Kanpur in Uttar_Pradesh-

Given below are the branches located in Lucknow

Location

Branch Type Address Phone No

Vikar Nagar

Branch

Office

FF PLOT NO 12 SECTOR 9VIKAR NAGAR KK PALACE ABOVE BANK OF MAHARSHTRA LUCKNOW Uttar Pradesh- 226006

0522321388305223213881

Sector Branc 2ND FLOOR ANURAG 0522302027405223213

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1 LDA Colony

h Office

PLAZA CP 51SECTOR -1 LDA COLONY AASHIYANA LUCKNOW Uttar Pradesh- 226012

884

LucknowBranc

h Office

Reliance House 118 TCV Behind Wave Multiplex Vibhuti Khand Gomti Nagar Lucknow-226010

05223020300

LucknowArea

Office

Rohit Building 1st Floor No1 Opp to Sahara ComplexShahnajaf Road HajaratganjLucknowUttar Pradesh-226001

0522302025505223020240

Given below are the branches located in Kanpur

LocationBranch Type

Address Phone No

Pandu Nagar

Branch Office

Asthana Towers 117H1283 Pandu Nagar Kanpur Uttar

0512-3918861

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Pradesh - 208005

Civil linesBranch Office

14-113 Kn Chambers Civil Lines Kanpur- 208001

0512-39180953918117

Lal Bunglow

Branch Office

GF GROUND FLOOR5 PARADEVANPUR LAL BUNGLOW KANPUR Uttar Pradesh-208007

0512-3200889

Shastri Nagar

Branch Office

GF NILGIRI COMPLEX 12230SHASTRI NAGAR KANPUR Uttar Pradesh-208005

0512-3299981

KanpurBranch Office

OFFICE NO 3 GROUND FLR KAN CHAMBERS CIV IL LINES KANPUR KNPR UP 208002 INDIA WIRELINE KANPUR

5123918860 - 61

Values

Reliance Life Insurance Company Limited has some core values which are listed as follows

1) Result Oriented2) Performance Driven3) Customer Focused4) Learning and Development Oriented5) Employee Centric6) Informal and Fun

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Management

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998

Gautam is a qualified Chartered Accountant

Satya Pal Talwar Independent Director

Satya Pal is an Independent Director of Reliance Life Insurance Company Limited He holds an experience of more than 35 years in operations and policy formulation

Through his distinguished service in the financial industry Satya Pal has served as the lsquoChairman and Managing Directorrsquo of renowned organisations such as Bank of Baroda Union Bank of India and Oriental Bank of Commerce His in-depth knowledge of the sector has seen him rise quickly into pivotal positions at advisory and board levels in Indian and as well Global organisations such as SEBI

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 34: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Name (Connections)

Relationships Primary Company Age

Rajendra Chitale

63 Relationships

Ishaan Real Estate Plc

Company Profile

Reliance Life Insurance Company Limited provides life insurance products to individuals and corporates in India It offers solutions for individuals such as protection term credit guardian endowment wealth creation with health coverage cash flow savings and investment unit linked investment and insurance automatic investment market return retirement and child plans The company also provides solutions for groups which include employersrsquo liability group superannuation group gratuity group leave encashment employee protection group credit shield group term assurance and employee voluntary benefit plans It offers its products through agents The company was incorporated in 2001 and is based in Mumbai India As of October 22 2005 Reliance Life Insurance Company Limited operates as a subsidiary of Reliance Capital Ltd

Key Executives Mr R Nandagopal

Chief Executive Officer and Director

Age 50

Mr Malay Ghosh

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

President and Director

Mr Sunil Agrawal

Chief Financial Officer

Mr Saumen Ghosh

Non Executive Director and Group President of Reliance Capital Limited

Mr S V Sunder Krishnan Chief Risk Officer and Director

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indias leading private sector financial services companies which ranks among the top 3 private sector financial services and banking companies Reliance Life Insurance is not only one of Indias fastest growing life insurance companies but also counts among the top 4 private sector insurers In just 2 years the Company has crossed the markof_17Million_policies

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP) Given below is the list of the policies provided by Reliance Life Insurance Company

Protection Plans

Reliance Term Plan Reliance Simple Term Plan Reliance Special Term Plan Reliance Credit Guardian Plan Reliance Special Credit Guardian Plan Reliance Endowment Plan

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Special Endowment Plan Reliance Connect 2 Life Reliance Whole Life Plan Reliance Wealth + Health Plan Reliance Cash Flow Plan

Child Plans

Reliance Super Invest Assure Plan Reliance Child Plan Reliance Secure Child Plan Reliance Wealth + Health Plan

Savings amp Investment Plans

Reliance Savings Linked Insurance Plan Reliance Super Invest Assure Plus Plan Reliance Super Invest Assure Plan Total Investment Plan I - Insurance Reliance TIPS -Series I- Insurance Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan Reliance Cash Flow Plan Reliance Super Market Return Plan Reliance Endowment Plan Reliance Special Endowment Plan Reliance Whole Life Plan Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Connect 2 Life Plan Reliance Imaan Investment Plan

Retirement Plans

Total Investment Plan II - Pension

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan

Group Plans

Employers Liability Solutions Employee Protection Solutions Employee Voluntary Benefits

History

Yr 2001-2002 ( From 1st Jan 2001 to Dec 2002)

Insurance Industry in this year so far has 5new entrants namely

Life Insurers

SNo

RegistrationNumber

Date of Reg

Name of the Company

1 121 03012002

Reliance Life Insurance Company Limite d

Reliance Capital Limited announced the launch of its life insurance business on February 1 2006 This was after obtaining the required regulatory approvals from

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

the Registrar Of Companies and the Insurance Regulatory and Development Authority It was in August 2005 that the ball was set rolling when Reliance Capital Limited the financial arm of Reliance ndash Anil Dhirubhai Ambani Group (ADAG) ndash announced the requisition of 100 shareholding in AMP Sanmar Life Insurance Company Limited and the formal transfer of shares took place in October 2005 The company will issue all policy contracts under the Reliance Life Insurance Company limited name All the existing policy contracts also stand transferred to the Reliance Life Insurance entity with all the original contractual terms and commitments intact

Journey so far

Most organizations focus their energies on growth during early stages of the business-building exercise Over a period of time when the business reaches a critical mass the tiny leakages start looking fatal The overall extent of such inefficiencies and lack of control results in major erosion in the companys capital asset value as well as a leap in operational expenses If this phase coincides with an economic slump the companys leadership comes under the scanner Therefore right from the beginning we at Reliance Life Insurance built a mechanism to ensure an in-built IT governance track which remains invisible irrespective of the business dynamic nature

1048766 2005August Anil Dhirubhai Ambani Group (ADAG) announces theacquisition of 100 percent shareholding in AMP Sanmar Life InsuranceCo Ltd

1048766 2006January 17 Mr Nandgopal participates in a one-day conference on lsquoOptimising growth opportunities through Distribution Matrix lsquoEmerging Bancassurancersquo organized by the Asia Insurance Post at the Taj President MumbaiFebruary 1 Rliance Life Insurance officially launched

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

February 16 17 18 Strategy meet at the Reliance Management Institute Amongst those who participate are the CEO COO Functional Heads Regional Managers and Regional Sales ManagersFebruary 26 A Puja held at the Churchgate office situated in Express Building 4th Floor 14 lsquoErsquo Road MumbaiMarch 1 Churchgate office inaugurated by Mr AmitabhJhunjhunwala Mr Amitabh Chaturvedi and Mr NandgopalMarch 6 Shifting to the new premises at Churchgate commencesMarch 7 The new office at Chennai at the Trapezium First Floor 39 Nelson Manickam Road inaugurated by their CEO Mr Nandgopal Mr KV Srinivasan and Mr Sureshbabu also graced the occasion

Mission

The mission of Reliance Life Insurance Company Limited is to be the best in every sphere- business results customer care and employee focus The aim of the company is to Think Bigger and Think Better

Vision Mission amp Goal And Achievements

Vision

Empowering everyone live their dreams

Mission

Create unmatched value for everyone through dependable effective transparent and profitable life insurance and pension plans

Our Goal

Reliance Life Insurance would strive hard to achieve the 3 goals mentioned below

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Emerge as transnational Life Insurer of global scale and standard Create best value for Customers Shareholders and all Stake holders Achieve impeccable reputation and credentials through best business

practices

Achievements

3rd largest private player in a span of just 4 years moved from 11th position to 3rd

Amongst the fastest growing Companies for 4 years in a row

Continuous increase in market share over 4 years from 19 in 2005-06 to 1026 in 2009 -10

RLIC has achieved a growth rate of 21 while the private industry has grown at 13

Fastest to reach the 5 million policy mark

Largest private insurer in terms of policy count in 2009-10

1145 branches 195000 Advisors and over 16000 employees

RLIC continues to be amongst the foremost Life Insurance companies in India to be certified ISO 90012000 for all the processes

Awarded the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Certificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

The Company has also won the DL Shah Quality Council of India Commendation Award in the services category in feb 2008 for its work on promoting self help channels for service

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Future Plans

Forty-four new branches to be opened across the country in the coming months and a pan India presence with 162 branches in the coming year

1048766 A state-of-the-art customer care centre will provide continuous responsive services to the caller and promptly address queries collate feedback and suggestions from the caller who may be both prospective and existing clientele and from channel partners in Chennai and Mumbai

1048766 It will be launching additional products aimed at providingunparalleled service to its valued clientele

Head ndash Office

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998 Gautam is a qualified Chartered Accountant

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited Regd Office H Block 1st Floor Dhirubhai Ambani Knowledge City Navi MumbaiMaharashtra-400710India Reliance Life Insurance Company Limited is licensed life insurance company registered with the Insurance Regulatory and Development Authority (Registration No 121) in accordance with the provisions of the Insurance Act 1938

Branches

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

Given few Branches with Exact Location of Lucknow amp Kanpur in Uttar_Pradesh-

Given below are the branches located in Lucknow

Location

Branch Type Address Phone No

Vikar Nagar

Branch

Office

FF PLOT NO 12 SECTOR 9VIKAR NAGAR KK PALACE ABOVE BANK OF MAHARSHTRA LUCKNOW Uttar Pradesh- 226006

0522321388305223213881

Sector Branc 2ND FLOOR ANURAG 0522302027405223213

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1 LDA Colony

h Office

PLAZA CP 51SECTOR -1 LDA COLONY AASHIYANA LUCKNOW Uttar Pradesh- 226012

884

LucknowBranc

h Office

Reliance House 118 TCV Behind Wave Multiplex Vibhuti Khand Gomti Nagar Lucknow-226010

05223020300

LucknowArea

Office

Rohit Building 1st Floor No1 Opp to Sahara ComplexShahnajaf Road HajaratganjLucknowUttar Pradesh-226001

0522302025505223020240

Given below are the branches located in Kanpur

LocationBranch Type

Address Phone No

Pandu Nagar

Branch Office

Asthana Towers 117H1283 Pandu Nagar Kanpur Uttar

0512-3918861

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Pradesh - 208005

Civil linesBranch Office

14-113 Kn Chambers Civil Lines Kanpur- 208001

0512-39180953918117

Lal Bunglow

Branch Office

GF GROUND FLOOR5 PARADEVANPUR LAL BUNGLOW KANPUR Uttar Pradesh-208007

0512-3200889

Shastri Nagar

Branch Office

GF NILGIRI COMPLEX 12230SHASTRI NAGAR KANPUR Uttar Pradesh-208005

0512-3299981

KanpurBranch Office

OFFICE NO 3 GROUND FLR KAN CHAMBERS CIV IL LINES KANPUR KNPR UP 208002 INDIA WIRELINE KANPUR

5123918860 - 61

Values

Reliance Life Insurance Company Limited has some core values which are listed as follows

1) Result Oriented2) Performance Driven3) Customer Focused4) Learning and Development Oriented5) Employee Centric6) Informal and Fun

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Management

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998

Gautam is a qualified Chartered Accountant

Satya Pal Talwar Independent Director

Satya Pal is an Independent Director of Reliance Life Insurance Company Limited He holds an experience of more than 35 years in operations and policy formulation

Through his distinguished service in the financial industry Satya Pal has served as the lsquoChairman and Managing Directorrsquo of renowned organisations such as Bank of Baroda Union Bank of India and Oriental Bank of Commerce His in-depth knowledge of the sector has seen him rise quickly into pivotal positions at advisory and board levels in Indian and as well Global organisations such as SEBI

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 35: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

President and Director

Mr Sunil Agrawal

Chief Financial Officer

Mr Saumen Ghosh

Non Executive Director and Group President of Reliance Capital Limited

Mr S V Sunder Krishnan Chief Risk Officer and Director

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd a part of Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indias leading private sector financial services companies which ranks among the top 3 private sector financial services and banking companies Reliance Life Insurance is not only one of Indias fastest growing life insurance companies but also counts among the top 4 private sector insurers In just 2 years the Company has crossed the markof_17Million_policies

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP) Given below is the list of the policies provided by Reliance Life Insurance Company

Protection Plans

Reliance Term Plan Reliance Simple Term Plan Reliance Special Term Plan Reliance Credit Guardian Plan Reliance Special Credit Guardian Plan Reliance Endowment Plan

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Special Endowment Plan Reliance Connect 2 Life Reliance Whole Life Plan Reliance Wealth + Health Plan Reliance Cash Flow Plan

Child Plans

Reliance Super Invest Assure Plan Reliance Child Plan Reliance Secure Child Plan Reliance Wealth + Health Plan

Savings amp Investment Plans

Reliance Savings Linked Insurance Plan Reliance Super Invest Assure Plus Plan Reliance Super Invest Assure Plan Total Investment Plan I - Insurance Reliance TIPS -Series I- Insurance Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan Reliance Cash Flow Plan Reliance Super Market Return Plan Reliance Endowment Plan Reliance Special Endowment Plan Reliance Whole Life Plan Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Connect 2 Life Plan Reliance Imaan Investment Plan

Retirement Plans

Total Investment Plan II - Pension

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan

Group Plans

Employers Liability Solutions Employee Protection Solutions Employee Voluntary Benefits

History

Yr 2001-2002 ( From 1st Jan 2001 to Dec 2002)

Insurance Industry in this year so far has 5new entrants namely

Life Insurers

SNo

RegistrationNumber

Date of Reg

Name of the Company

1 121 03012002

Reliance Life Insurance Company Limite d

Reliance Capital Limited announced the launch of its life insurance business on February 1 2006 This was after obtaining the required regulatory approvals from

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

the Registrar Of Companies and the Insurance Regulatory and Development Authority It was in August 2005 that the ball was set rolling when Reliance Capital Limited the financial arm of Reliance ndash Anil Dhirubhai Ambani Group (ADAG) ndash announced the requisition of 100 shareholding in AMP Sanmar Life Insurance Company Limited and the formal transfer of shares took place in October 2005 The company will issue all policy contracts under the Reliance Life Insurance Company limited name All the existing policy contracts also stand transferred to the Reliance Life Insurance entity with all the original contractual terms and commitments intact

Journey so far

Most organizations focus their energies on growth during early stages of the business-building exercise Over a period of time when the business reaches a critical mass the tiny leakages start looking fatal The overall extent of such inefficiencies and lack of control results in major erosion in the companys capital asset value as well as a leap in operational expenses If this phase coincides with an economic slump the companys leadership comes under the scanner Therefore right from the beginning we at Reliance Life Insurance built a mechanism to ensure an in-built IT governance track which remains invisible irrespective of the business dynamic nature

1048766 2005August Anil Dhirubhai Ambani Group (ADAG) announces theacquisition of 100 percent shareholding in AMP Sanmar Life InsuranceCo Ltd

1048766 2006January 17 Mr Nandgopal participates in a one-day conference on lsquoOptimising growth opportunities through Distribution Matrix lsquoEmerging Bancassurancersquo organized by the Asia Insurance Post at the Taj President MumbaiFebruary 1 Rliance Life Insurance officially launched

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

February 16 17 18 Strategy meet at the Reliance Management Institute Amongst those who participate are the CEO COO Functional Heads Regional Managers and Regional Sales ManagersFebruary 26 A Puja held at the Churchgate office situated in Express Building 4th Floor 14 lsquoErsquo Road MumbaiMarch 1 Churchgate office inaugurated by Mr AmitabhJhunjhunwala Mr Amitabh Chaturvedi and Mr NandgopalMarch 6 Shifting to the new premises at Churchgate commencesMarch 7 The new office at Chennai at the Trapezium First Floor 39 Nelson Manickam Road inaugurated by their CEO Mr Nandgopal Mr KV Srinivasan and Mr Sureshbabu also graced the occasion

Mission

The mission of Reliance Life Insurance Company Limited is to be the best in every sphere- business results customer care and employee focus The aim of the company is to Think Bigger and Think Better

Vision Mission amp Goal And Achievements

Vision

Empowering everyone live their dreams

Mission

Create unmatched value for everyone through dependable effective transparent and profitable life insurance and pension plans

Our Goal

Reliance Life Insurance would strive hard to achieve the 3 goals mentioned below

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Emerge as transnational Life Insurer of global scale and standard Create best value for Customers Shareholders and all Stake holders Achieve impeccable reputation and credentials through best business

practices

Achievements

3rd largest private player in a span of just 4 years moved from 11th position to 3rd

Amongst the fastest growing Companies for 4 years in a row

Continuous increase in market share over 4 years from 19 in 2005-06 to 1026 in 2009 -10

RLIC has achieved a growth rate of 21 while the private industry has grown at 13

Fastest to reach the 5 million policy mark

Largest private insurer in terms of policy count in 2009-10

1145 branches 195000 Advisors and over 16000 employees

RLIC continues to be amongst the foremost Life Insurance companies in India to be certified ISO 90012000 for all the processes

Awarded the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Certificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

The Company has also won the DL Shah Quality Council of India Commendation Award in the services category in feb 2008 for its work on promoting self help channels for service

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Future Plans

Forty-four new branches to be opened across the country in the coming months and a pan India presence with 162 branches in the coming year

1048766 A state-of-the-art customer care centre will provide continuous responsive services to the caller and promptly address queries collate feedback and suggestions from the caller who may be both prospective and existing clientele and from channel partners in Chennai and Mumbai

1048766 It will be launching additional products aimed at providingunparalleled service to its valued clientele

Head ndash Office

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998 Gautam is a qualified Chartered Accountant

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited Regd Office H Block 1st Floor Dhirubhai Ambani Knowledge City Navi MumbaiMaharashtra-400710India Reliance Life Insurance Company Limited is licensed life insurance company registered with the Insurance Regulatory and Development Authority (Registration No 121) in accordance with the provisions of the Insurance Act 1938

Branches

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

Given few Branches with Exact Location of Lucknow amp Kanpur in Uttar_Pradesh-

Given below are the branches located in Lucknow

Location

Branch Type Address Phone No

Vikar Nagar

Branch

Office

FF PLOT NO 12 SECTOR 9VIKAR NAGAR KK PALACE ABOVE BANK OF MAHARSHTRA LUCKNOW Uttar Pradesh- 226006

0522321388305223213881

Sector Branc 2ND FLOOR ANURAG 0522302027405223213

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1 LDA Colony

h Office

PLAZA CP 51SECTOR -1 LDA COLONY AASHIYANA LUCKNOW Uttar Pradesh- 226012

884

LucknowBranc

h Office

Reliance House 118 TCV Behind Wave Multiplex Vibhuti Khand Gomti Nagar Lucknow-226010

05223020300

LucknowArea

Office

Rohit Building 1st Floor No1 Opp to Sahara ComplexShahnajaf Road HajaratganjLucknowUttar Pradesh-226001

0522302025505223020240

Given below are the branches located in Kanpur

LocationBranch Type

Address Phone No

Pandu Nagar

Branch Office

Asthana Towers 117H1283 Pandu Nagar Kanpur Uttar

0512-3918861

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Pradesh - 208005

Civil linesBranch Office

14-113 Kn Chambers Civil Lines Kanpur- 208001

0512-39180953918117

Lal Bunglow

Branch Office

GF GROUND FLOOR5 PARADEVANPUR LAL BUNGLOW KANPUR Uttar Pradesh-208007

0512-3200889

Shastri Nagar

Branch Office

GF NILGIRI COMPLEX 12230SHASTRI NAGAR KANPUR Uttar Pradesh-208005

0512-3299981

KanpurBranch Office

OFFICE NO 3 GROUND FLR KAN CHAMBERS CIV IL LINES KANPUR KNPR UP 208002 INDIA WIRELINE KANPUR

5123918860 - 61

Values

Reliance Life Insurance Company Limited has some core values which are listed as follows

1) Result Oriented2) Performance Driven3) Customer Focused4) Learning and Development Oriented5) Employee Centric6) Informal and Fun

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Management

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998

Gautam is a qualified Chartered Accountant

Satya Pal Talwar Independent Director

Satya Pal is an Independent Director of Reliance Life Insurance Company Limited He holds an experience of more than 35 years in operations and policy formulation

Through his distinguished service in the financial industry Satya Pal has served as the lsquoChairman and Managing Directorrsquo of renowned organisations such as Bank of Baroda Union Bank of India and Oriental Bank of Commerce His in-depth knowledge of the sector has seen him rise quickly into pivotal positions at advisory and board levels in Indian and as well Global organisations such as SEBI

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 36: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Special Endowment Plan Reliance Connect 2 Life Reliance Whole Life Plan Reliance Wealth + Health Plan Reliance Cash Flow Plan

Child Plans

Reliance Super Invest Assure Plan Reliance Child Plan Reliance Secure Child Plan Reliance Wealth + Health Plan

Savings amp Investment Plans

Reliance Savings Linked Insurance Plan Reliance Super Invest Assure Plus Plan Reliance Super Invest Assure Plan Total Investment Plan I - Insurance Reliance TIPS -Series I- Insurance Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan Reliance Cash Flow Plan Reliance Super Market Return Plan Reliance Endowment Plan Reliance Special Endowment Plan Reliance Whole Life Plan Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Connect 2 Life Plan Reliance Imaan Investment Plan

Retirement Plans

Total Investment Plan II - Pension

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan

Group Plans

Employers Liability Solutions Employee Protection Solutions Employee Voluntary Benefits

History

Yr 2001-2002 ( From 1st Jan 2001 to Dec 2002)

Insurance Industry in this year so far has 5new entrants namely

Life Insurers

SNo

RegistrationNumber

Date of Reg

Name of the Company

1 121 03012002

Reliance Life Insurance Company Limite d

Reliance Capital Limited announced the launch of its life insurance business on February 1 2006 This was after obtaining the required regulatory approvals from

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

the Registrar Of Companies and the Insurance Regulatory and Development Authority It was in August 2005 that the ball was set rolling when Reliance Capital Limited the financial arm of Reliance ndash Anil Dhirubhai Ambani Group (ADAG) ndash announced the requisition of 100 shareholding in AMP Sanmar Life Insurance Company Limited and the formal transfer of shares took place in October 2005 The company will issue all policy contracts under the Reliance Life Insurance Company limited name All the existing policy contracts also stand transferred to the Reliance Life Insurance entity with all the original contractual terms and commitments intact

Journey so far

Most organizations focus their energies on growth during early stages of the business-building exercise Over a period of time when the business reaches a critical mass the tiny leakages start looking fatal The overall extent of such inefficiencies and lack of control results in major erosion in the companys capital asset value as well as a leap in operational expenses If this phase coincides with an economic slump the companys leadership comes under the scanner Therefore right from the beginning we at Reliance Life Insurance built a mechanism to ensure an in-built IT governance track which remains invisible irrespective of the business dynamic nature

1048766 2005August Anil Dhirubhai Ambani Group (ADAG) announces theacquisition of 100 percent shareholding in AMP Sanmar Life InsuranceCo Ltd

1048766 2006January 17 Mr Nandgopal participates in a one-day conference on lsquoOptimising growth opportunities through Distribution Matrix lsquoEmerging Bancassurancersquo organized by the Asia Insurance Post at the Taj President MumbaiFebruary 1 Rliance Life Insurance officially launched

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

February 16 17 18 Strategy meet at the Reliance Management Institute Amongst those who participate are the CEO COO Functional Heads Regional Managers and Regional Sales ManagersFebruary 26 A Puja held at the Churchgate office situated in Express Building 4th Floor 14 lsquoErsquo Road MumbaiMarch 1 Churchgate office inaugurated by Mr AmitabhJhunjhunwala Mr Amitabh Chaturvedi and Mr NandgopalMarch 6 Shifting to the new premises at Churchgate commencesMarch 7 The new office at Chennai at the Trapezium First Floor 39 Nelson Manickam Road inaugurated by their CEO Mr Nandgopal Mr KV Srinivasan and Mr Sureshbabu also graced the occasion

Mission

The mission of Reliance Life Insurance Company Limited is to be the best in every sphere- business results customer care and employee focus The aim of the company is to Think Bigger and Think Better

Vision Mission amp Goal And Achievements

Vision

Empowering everyone live their dreams

Mission

Create unmatched value for everyone through dependable effective transparent and profitable life insurance and pension plans

Our Goal

Reliance Life Insurance would strive hard to achieve the 3 goals mentioned below

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Emerge as transnational Life Insurer of global scale and standard Create best value for Customers Shareholders and all Stake holders Achieve impeccable reputation and credentials through best business

practices

Achievements

3rd largest private player in a span of just 4 years moved from 11th position to 3rd

Amongst the fastest growing Companies for 4 years in a row

Continuous increase in market share over 4 years from 19 in 2005-06 to 1026 in 2009 -10

RLIC has achieved a growth rate of 21 while the private industry has grown at 13

Fastest to reach the 5 million policy mark

Largest private insurer in terms of policy count in 2009-10

1145 branches 195000 Advisors and over 16000 employees

RLIC continues to be amongst the foremost Life Insurance companies in India to be certified ISO 90012000 for all the processes

Awarded the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Certificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

The Company has also won the DL Shah Quality Council of India Commendation Award in the services category in feb 2008 for its work on promoting self help channels for service

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Future Plans

Forty-four new branches to be opened across the country in the coming months and a pan India presence with 162 branches in the coming year

1048766 A state-of-the-art customer care centre will provide continuous responsive services to the caller and promptly address queries collate feedback and suggestions from the caller who may be both prospective and existing clientele and from channel partners in Chennai and Mumbai

1048766 It will be launching additional products aimed at providingunparalleled service to its valued clientele

Head ndash Office

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998 Gautam is a qualified Chartered Accountant

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited Regd Office H Block 1st Floor Dhirubhai Ambani Knowledge City Navi MumbaiMaharashtra-400710India Reliance Life Insurance Company Limited is licensed life insurance company registered with the Insurance Regulatory and Development Authority (Registration No 121) in accordance with the provisions of the Insurance Act 1938

Branches

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

Given few Branches with Exact Location of Lucknow amp Kanpur in Uttar_Pradesh-

Given below are the branches located in Lucknow

Location

Branch Type Address Phone No

Vikar Nagar

Branch

Office

FF PLOT NO 12 SECTOR 9VIKAR NAGAR KK PALACE ABOVE BANK OF MAHARSHTRA LUCKNOW Uttar Pradesh- 226006

0522321388305223213881

Sector Branc 2ND FLOOR ANURAG 0522302027405223213

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1 LDA Colony

h Office

PLAZA CP 51SECTOR -1 LDA COLONY AASHIYANA LUCKNOW Uttar Pradesh- 226012

884

LucknowBranc

h Office

Reliance House 118 TCV Behind Wave Multiplex Vibhuti Khand Gomti Nagar Lucknow-226010

05223020300

LucknowArea

Office

Rohit Building 1st Floor No1 Opp to Sahara ComplexShahnajaf Road HajaratganjLucknowUttar Pradesh-226001

0522302025505223020240

Given below are the branches located in Kanpur

LocationBranch Type

Address Phone No

Pandu Nagar

Branch Office

Asthana Towers 117H1283 Pandu Nagar Kanpur Uttar

0512-3918861

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Pradesh - 208005

Civil linesBranch Office

14-113 Kn Chambers Civil Lines Kanpur- 208001

0512-39180953918117

Lal Bunglow

Branch Office

GF GROUND FLOOR5 PARADEVANPUR LAL BUNGLOW KANPUR Uttar Pradesh-208007

0512-3200889

Shastri Nagar

Branch Office

GF NILGIRI COMPLEX 12230SHASTRI NAGAR KANPUR Uttar Pradesh-208005

0512-3299981

KanpurBranch Office

OFFICE NO 3 GROUND FLR KAN CHAMBERS CIV IL LINES KANPUR KNPR UP 208002 INDIA WIRELINE KANPUR

5123918860 - 61

Values

Reliance Life Insurance Company Limited has some core values which are listed as follows

1) Result Oriented2) Performance Driven3) Customer Focused4) Learning and Development Oriented5) Employee Centric6) Informal and Fun

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Management

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998

Gautam is a qualified Chartered Accountant

Satya Pal Talwar Independent Director

Satya Pal is an Independent Director of Reliance Life Insurance Company Limited He holds an experience of more than 35 years in operations and policy formulation

Through his distinguished service in the financial industry Satya Pal has served as the lsquoChairman and Managing Directorrsquo of renowned organisations such as Bank of Baroda Union Bank of India and Oriental Bank of Commerce His in-depth knowledge of the sector has seen him rise quickly into pivotal positions at advisory and board levels in Indian and as well Global organisations such as SEBI

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 37: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Super Golden Years Plan Reliance Super Golden Years Plan - Value Reliance Super Golden Years Plan - Plus Reliance Wealth + Health Plan Reliance Super Automatic Investment Plan Reliance Money Guarantee Plan

Group Plans

Employers Liability Solutions Employee Protection Solutions Employee Voluntary Benefits

History

Yr 2001-2002 ( From 1st Jan 2001 to Dec 2002)

Insurance Industry in this year so far has 5new entrants namely

Life Insurers

SNo

RegistrationNumber

Date of Reg

Name of the Company

1 121 03012002

Reliance Life Insurance Company Limite d

Reliance Capital Limited announced the launch of its life insurance business on February 1 2006 This was after obtaining the required regulatory approvals from

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

the Registrar Of Companies and the Insurance Regulatory and Development Authority It was in August 2005 that the ball was set rolling when Reliance Capital Limited the financial arm of Reliance ndash Anil Dhirubhai Ambani Group (ADAG) ndash announced the requisition of 100 shareholding in AMP Sanmar Life Insurance Company Limited and the formal transfer of shares took place in October 2005 The company will issue all policy contracts under the Reliance Life Insurance Company limited name All the existing policy contracts also stand transferred to the Reliance Life Insurance entity with all the original contractual terms and commitments intact

Journey so far

Most organizations focus their energies on growth during early stages of the business-building exercise Over a period of time when the business reaches a critical mass the tiny leakages start looking fatal The overall extent of such inefficiencies and lack of control results in major erosion in the companys capital asset value as well as a leap in operational expenses If this phase coincides with an economic slump the companys leadership comes under the scanner Therefore right from the beginning we at Reliance Life Insurance built a mechanism to ensure an in-built IT governance track which remains invisible irrespective of the business dynamic nature

1048766 2005August Anil Dhirubhai Ambani Group (ADAG) announces theacquisition of 100 percent shareholding in AMP Sanmar Life InsuranceCo Ltd

1048766 2006January 17 Mr Nandgopal participates in a one-day conference on lsquoOptimising growth opportunities through Distribution Matrix lsquoEmerging Bancassurancersquo organized by the Asia Insurance Post at the Taj President MumbaiFebruary 1 Rliance Life Insurance officially launched

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

February 16 17 18 Strategy meet at the Reliance Management Institute Amongst those who participate are the CEO COO Functional Heads Regional Managers and Regional Sales ManagersFebruary 26 A Puja held at the Churchgate office situated in Express Building 4th Floor 14 lsquoErsquo Road MumbaiMarch 1 Churchgate office inaugurated by Mr AmitabhJhunjhunwala Mr Amitabh Chaturvedi and Mr NandgopalMarch 6 Shifting to the new premises at Churchgate commencesMarch 7 The new office at Chennai at the Trapezium First Floor 39 Nelson Manickam Road inaugurated by their CEO Mr Nandgopal Mr KV Srinivasan and Mr Sureshbabu also graced the occasion

Mission

The mission of Reliance Life Insurance Company Limited is to be the best in every sphere- business results customer care and employee focus The aim of the company is to Think Bigger and Think Better

Vision Mission amp Goal And Achievements

Vision

Empowering everyone live their dreams

Mission

Create unmatched value for everyone through dependable effective transparent and profitable life insurance and pension plans

Our Goal

Reliance Life Insurance would strive hard to achieve the 3 goals mentioned below

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Emerge as transnational Life Insurer of global scale and standard Create best value for Customers Shareholders and all Stake holders Achieve impeccable reputation and credentials through best business

practices

Achievements

3rd largest private player in a span of just 4 years moved from 11th position to 3rd

Amongst the fastest growing Companies for 4 years in a row

Continuous increase in market share over 4 years from 19 in 2005-06 to 1026 in 2009 -10

RLIC has achieved a growth rate of 21 while the private industry has grown at 13

Fastest to reach the 5 million policy mark

Largest private insurer in terms of policy count in 2009-10

1145 branches 195000 Advisors and over 16000 employees

RLIC continues to be amongst the foremost Life Insurance companies in India to be certified ISO 90012000 for all the processes

Awarded the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Certificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

The Company has also won the DL Shah Quality Council of India Commendation Award in the services category in feb 2008 for its work on promoting self help channels for service

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Future Plans

Forty-four new branches to be opened across the country in the coming months and a pan India presence with 162 branches in the coming year

1048766 A state-of-the-art customer care centre will provide continuous responsive services to the caller and promptly address queries collate feedback and suggestions from the caller who may be both prospective and existing clientele and from channel partners in Chennai and Mumbai

1048766 It will be launching additional products aimed at providingunparalleled service to its valued clientele

Head ndash Office

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998 Gautam is a qualified Chartered Accountant

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited Regd Office H Block 1st Floor Dhirubhai Ambani Knowledge City Navi MumbaiMaharashtra-400710India Reliance Life Insurance Company Limited is licensed life insurance company registered with the Insurance Regulatory and Development Authority (Registration No 121) in accordance with the provisions of the Insurance Act 1938

Branches

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

Given few Branches with Exact Location of Lucknow amp Kanpur in Uttar_Pradesh-

Given below are the branches located in Lucknow

Location

Branch Type Address Phone No

Vikar Nagar

Branch

Office

FF PLOT NO 12 SECTOR 9VIKAR NAGAR KK PALACE ABOVE BANK OF MAHARSHTRA LUCKNOW Uttar Pradesh- 226006

0522321388305223213881

Sector Branc 2ND FLOOR ANURAG 0522302027405223213

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1 LDA Colony

h Office

PLAZA CP 51SECTOR -1 LDA COLONY AASHIYANA LUCKNOW Uttar Pradesh- 226012

884

LucknowBranc

h Office

Reliance House 118 TCV Behind Wave Multiplex Vibhuti Khand Gomti Nagar Lucknow-226010

05223020300

LucknowArea

Office

Rohit Building 1st Floor No1 Opp to Sahara ComplexShahnajaf Road HajaratganjLucknowUttar Pradesh-226001

0522302025505223020240

Given below are the branches located in Kanpur

LocationBranch Type

Address Phone No

Pandu Nagar

Branch Office

Asthana Towers 117H1283 Pandu Nagar Kanpur Uttar

0512-3918861

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Pradesh - 208005

Civil linesBranch Office

14-113 Kn Chambers Civil Lines Kanpur- 208001

0512-39180953918117

Lal Bunglow

Branch Office

GF GROUND FLOOR5 PARADEVANPUR LAL BUNGLOW KANPUR Uttar Pradesh-208007

0512-3200889

Shastri Nagar

Branch Office

GF NILGIRI COMPLEX 12230SHASTRI NAGAR KANPUR Uttar Pradesh-208005

0512-3299981

KanpurBranch Office

OFFICE NO 3 GROUND FLR KAN CHAMBERS CIV IL LINES KANPUR KNPR UP 208002 INDIA WIRELINE KANPUR

5123918860 - 61

Values

Reliance Life Insurance Company Limited has some core values which are listed as follows

1) Result Oriented2) Performance Driven3) Customer Focused4) Learning and Development Oriented5) Employee Centric6) Informal and Fun

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Management

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998

Gautam is a qualified Chartered Accountant

Satya Pal Talwar Independent Director

Satya Pal is an Independent Director of Reliance Life Insurance Company Limited He holds an experience of more than 35 years in operations and policy formulation

Through his distinguished service in the financial industry Satya Pal has served as the lsquoChairman and Managing Directorrsquo of renowned organisations such as Bank of Baroda Union Bank of India and Oriental Bank of Commerce His in-depth knowledge of the sector has seen him rise quickly into pivotal positions at advisory and board levels in Indian and as well Global organisations such as SEBI

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 38: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

the Registrar Of Companies and the Insurance Regulatory and Development Authority It was in August 2005 that the ball was set rolling when Reliance Capital Limited the financial arm of Reliance ndash Anil Dhirubhai Ambani Group (ADAG) ndash announced the requisition of 100 shareholding in AMP Sanmar Life Insurance Company Limited and the formal transfer of shares took place in October 2005 The company will issue all policy contracts under the Reliance Life Insurance Company limited name All the existing policy contracts also stand transferred to the Reliance Life Insurance entity with all the original contractual terms and commitments intact

Journey so far

Most organizations focus their energies on growth during early stages of the business-building exercise Over a period of time when the business reaches a critical mass the tiny leakages start looking fatal The overall extent of such inefficiencies and lack of control results in major erosion in the companys capital asset value as well as a leap in operational expenses If this phase coincides with an economic slump the companys leadership comes under the scanner Therefore right from the beginning we at Reliance Life Insurance built a mechanism to ensure an in-built IT governance track which remains invisible irrespective of the business dynamic nature

1048766 2005August Anil Dhirubhai Ambani Group (ADAG) announces theacquisition of 100 percent shareholding in AMP Sanmar Life InsuranceCo Ltd

1048766 2006January 17 Mr Nandgopal participates in a one-day conference on lsquoOptimising growth opportunities through Distribution Matrix lsquoEmerging Bancassurancersquo organized by the Asia Insurance Post at the Taj President MumbaiFebruary 1 Rliance Life Insurance officially launched

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

February 16 17 18 Strategy meet at the Reliance Management Institute Amongst those who participate are the CEO COO Functional Heads Regional Managers and Regional Sales ManagersFebruary 26 A Puja held at the Churchgate office situated in Express Building 4th Floor 14 lsquoErsquo Road MumbaiMarch 1 Churchgate office inaugurated by Mr AmitabhJhunjhunwala Mr Amitabh Chaturvedi and Mr NandgopalMarch 6 Shifting to the new premises at Churchgate commencesMarch 7 The new office at Chennai at the Trapezium First Floor 39 Nelson Manickam Road inaugurated by their CEO Mr Nandgopal Mr KV Srinivasan and Mr Sureshbabu also graced the occasion

Mission

The mission of Reliance Life Insurance Company Limited is to be the best in every sphere- business results customer care and employee focus The aim of the company is to Think Bigger and Think Better

Vision Mission amp Goal And Achievements

Vision

Empowering everyone live their dreams

Mission

Create unmatched value for everyone through dependable effective transparent and profitable life insurance and pension plans

Our Goal

Reliance Life Insurance would strive hard to achieve the 3 goals mentioned below

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Emerge as transnational Life Insurer of global scale and standard Create best value for Customers Shareholders and all Stake holders Achieve impeccable reputation and credentials through best business

practices

Achievements

3rd largest private player in a span of just 4 years moved from 11th position to 3rd

Amongst the fastest growing Companies for 4 years in a row

Continuous increase in market share over 4 years from 19 in 2005-06 to 1026 in 2009 -10

RLIC has achieved a growth rate of 21 while the private industry has grown at 13

Fastest to reach the 5 million policy mark

Largest private insurer in terms of policy count in 2009-10

1145 branches 195000 Advisors and over 16000 employees

RLIC continues to be amongst the foremost Life Insurance companies in India to be certified ISO 90012000 for all the processes

Awarded the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Certificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

The Company has also won the DL Shah Quality Council of India Commendation Award in the services category in feb 2008 for its work on promoting self help channels for service

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Future Plans

Forty-four new branches to be opened across the country in the coming months and a pan India presence with 162 branches in the coming year

1048766 A state-of-the-art customer care centre will provide continuous responsive services to the caller and promptly address queries collate feedback and suggestions from the caller who may be both prospective and existing clientele and from channel partners in Chennai and Mumbai

1048766 It will be launching additional products aimed at providingunparalleled service to its valued clientele

Head ndash Office

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998 Gautam is a qualified Chartered Accountant

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited Regd Office H Block 1st Floor Dhirubhai Ambani Knowledge City Navi MumbaiMaharashtra-400710India Reliance Life Insurance Company Limited is licensed life insurance company registered with the Insurance Regulatory and Development Authority (Registration No 121) in accordance with the provisions of the Insurance Act 1938

Branches

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

Given few Branches with Exact Location of Lucknow amp Kanpur in Uttar_Pradesh-

Given below are the branches located in Lucknow

Location

Branch Type Address Phone No

Vikar Nagar

Branch

Office

FF PLOT NO 12 SECTOR 9VIKAR NAGAR KK PALACE ABOVE BANK OF MAHARSHTRA LUCKNOW Uttar Pradesh- 226006

0522321388305223213881

Sector Branc 2ND FLOOR ANURAG 0522302027405223213

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1 LDA Colony

h Office

PLAZA CP 51SECTOR -1 LDA COLONY AASHIYANA LUCKNOW Uttar Pradesh- 226012

884

LucknowBranc

h Office

Reliance House 118 TCV Behind Wave Multiplex Vibhuti Khand Gomti Nagar Lucknow-226010

05223020300

LucknowArea

Office

Rohit Building 1st Floor No1 Opp to Sahara ComplexShahnajaf Road HajaratganjLucknowUttar Pradesh-226001

0522302025505223020240

Given below are the branches located in Kanpur

LocationBranch Type

Address Phone No

Pandu Nagar

Branch Office

Asthana Towers 117H1283 Pandu Nagar Kanpur Uttar

0512-3918861

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Pradesh - 208005

Civil linesBranch Office

14-113 Kn Chambers Civil Lines Kanpur- 208001

0512-39180953918117

Lal Bunglow

Branch Office

GF GROUND FLOOR5 PARADEVANPUR LAL BUNGLOW KANPUR Uttar Pradesh-208007

0512-3200889

Shastri Nagar

Branch Office

GF NILGIRI COMPLEX 12230SHASTRI NAGAR KANPUR Uttar Pradesh-208005

0512-3299981

KanpurBranch Office

OFFICE NO 3 GROUND FLR KAN CHAMBERS CIV IL LINES KANPUR KNPR UP 208002 INDIA WIRELINE KANPUR

5123918860 - 61

Values

Reliance Life Insurance Company Limited has some core values which are listed as follows

1) Result Oriented2) Performance Driven3) Customer Focused4) Learning and Development Oriented5) Employee Centric6) Informal and Fun

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Management

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998

Gautam is a qualified Chartered Accountant

Satya Pal Talwar Independent Director

Satya Pal is an Independent Director of Reliance Life Insurance Company Limited He holds an experience of more than 35 years in operations and policy formulation

Through his distinguished service in the financial industry Satya Pal has served as the lsquoChairman and Managing Directorrsquo of renowned organisations such as Bank of Baroda Union Bank of India and Oriental Bank of Commerce His in-depth knowledge of the sector has seen him rise quickly into pivotal positions at advisory and board levels in Indian and as well Global organisations such as SEBI

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 39: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

February 16 17 18 Strategy meet at the Reliance Management Institute Amongst those who participate are the CEO COO Functional Heads Regional Managers and Regional Sales ManagersFebruary 26 A Puja held at the Churchgate office situated in Express Building 4th Floor 14 lsquoErsquo Road MumbaiMarch 1 Churchgate office inaugurated by Mr AmitabhJhunjhunwala Mr Amitabh Chaturvedi and Mr NandgopalMarch 6 Shifting to the new premises at Churchgate commencesMarch 7 The new office at Chennai at the Trapezium First Floor 39 Nelson Manickam Road inaugurated by their CEO Mr Nandgopal Mr KV Srinivasan and Mr Sureshbabu also graced the occasion

Mission

The mission of Reliance Life Insurance Company Limited is to be the best in every sphere- business results customer care and employee focus The aim of the company is to Think Bigger and Think Better

Vision Mission amp Goal And Achievements

Vision

Empowering everyone live their dreams

Mission

Create unmatched value for everyone through dependable effective transparent and profitable life insurance and pension plans

Our Goal

Reliance Life Insurance would strive hard to achieve the 3 goals mentioned below

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Emerge as transnational Life Insurer of global scale and standard Create best value for Customers Shareholders and all Stake holders Achieve impeccable reputation and credentials through best business

practices

Achievements

3rd largest private player in a span of just 4 years moved from 11th position to 3rd

Amongst the fastest growing Companies for 4 years in a row

Continuous increase in market share over 4 years from 19 in 2005-06 to 1026 in 2009 -10

RLIC has achieved a growth rate of 21 while the private industry has grown at 13

Fastest to reach the 5 million policy mark

Largest private insurer in terms of policy count in 2009-10

1145 branches 195000 Advisors and over 16000 employees

RLIC continues to be amongst the foremost Life Insurance companies in India to be certified ISO 90012000 for all the processes

Awarded the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Certificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

The Company has also won the DL Shah Quality Council of India Commendation Award in the services category in feb 2008 for its work on promoting self help channels for service

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Future Plans

Forty-four new branches to be opened across the country in the coming months and a pan India presence with 162 branches in the coming year

1048766 A state-of-the-art customer care centre will provide continuous responsive services to the caller and promptly address queries collate feedback and suggestions from the caller who may be both prospective and existing clientele and from channel partners in Chennai and Mumbai

1048766 It will be launching additional products aimed at providingunparalleled service to its valued clientele

Head ndash Office

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998 Gautam is a qualified Chartered Accountant

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited Regd Office H Block 1st Floor Dhirubhai Ambani Knowledge City Navi MumbaiMaharashtra-400710India Reliance Life Insurance Company Limited is licensed life insurance company registered with the Insurance Regulatory and Development Authority (Registration No 121) in accordance with the provisions of the Insurance Act 1938

Branches

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

Given few Branches with Exact Location of Lucknow amp Kanpur in Uttar_Pradesh-

Given below are the branches located in Lucknow

Location

Branch Type Address Phone No

Vikar Nagar

Branch

Office

FF PLOT NO 12 SECTOR 9VIKAR NAGAR KK PALACE ABOVE BANK OF MAHARSHTRA LUCKNOW Uttar Pradesh- 226006

0522321388305223213881

Sector Branc 2ND FLOOR ANURAG 0522302027405223213

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1 LDA Colony

h Office

PLAZA CP 51SECTOR -1 LDA COLONY AASHIYANA LUCKNOW Uttar Pradesh- 226012

884

LucknowBranc

h Office

Reliance House 118 TCV Behind Wave Multiplex Vibhuti Khand Gomti Nagar Lucknow-226010

05223020300

LucknowArea

Office

Rohit Building 1st Floor No1 Opp to Sahara ComplexShahnajaf Road HajaratganjLucknowUttar Pradesh-226001

0522302025505223020240

Given below are the branches located in Kanpur

LocationBranch Type

Address Phone No

Pandu Nagar

Branch Office

Asthana Towers 117H1283 Pandu Nagar Kanpur Uttar

0512-3918861

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Pradesh - 208005

Civil linesBranch Office

14-113 Kn Chambers Civil Lines Kanpur- 208001

0512-39180953918117

Lal Bunglow

Branch Office

GF GROUND FLOOR5 PARADEVANPUR LAL BUNGLOW KANPUR Uttar Pradesh-208007

0512-3200889

Shastri Nagar

Branch Office

GF NILGIRI COMPLEX 12230SHASTRI NAGAR KANPUR Uttar Pradesh-208005

0512-3299981

KanpurBranch Office

OFFICE NO 3 GROUND FLR KAN CHAMBERS CIV IL LINES KANPUR KNPR UP 208002 INDIA WIRELINE KANPUR

5123918860 - 61

Values

Reliance Life Insurance Company Limited has some core values which are listed as follows

1) Result Oriented2) Performance Driven3) Customer Focused4) Learning and Development Oriented5) Employee Centric6) Informal and Fun

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Management

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998

Gautam is a qualified Chartered Accountant

Satya Pal Talwar Independent Director

Satya Pal is an Independent Director of Reliance Life Insurance Company Limited He holds an experience of more than 35 years in operations and policy formulation

Through his distinguished service in the financial industry Satya Pal has served as the lsquoChairman and Managing Directorrsquo of renowned organisations such as Bank of Baroda Union Bank of India and Oriental Bank of Commerce His in-depth knowledge of the sector has seen him rise quickly into pivotal positions at advisory and board levels in Indian and as well Global organisations such as SEBI

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 40: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Emerge as transnational Life Insurer of global scale and standard Create best value for Customers Shareholders and all Stake holders Achieve impeccable reputation and credentials through best business

practices

Achievements

3rd largest private player in a span of just 4 years moved from 11th position to 3rd

Amongst the fastest growing Companies for 4 years in a row

Continuous increase in market share over 4 years from 19 in 2005-06 to 1026 in 2009 -10

RLIC has achieved a growth rate of 21 while the private industry has grown at 13

Fastest to reach the 5 million policy mark

Largest private insurer in terms of policy count in 2009-10

1145 branches 195000 Advisors and over 16000 employees

RLIC continues to be amongst the foremost Life Insurance companies in India to be certified ISO 90012000 for all the processes

Awarded the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Certificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

The Company has also won the DL Shah Quality Council of India Commendation Award in the services category in feb 2008 for its work on promoting self help channels for service

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Future Plans

Forty-four new branches to be opened across the country in the coming months and a pan India presence with 162 branches in the coming year

1048766 A state-of-the-art customer care centre will provide continuous responsive services to the caller and promptly address queries collate feedback and suggestions from the caller who may be both prospective and existing clientele and from channel partners in Chennai and Mumbai

1048766 It will be launching additional products aimed at providingunparalleled service to its valued clientele

Head ndash Office

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998 Gautam is a qualified Chartered Accountant

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited Regd Office H Block 1st Floor Dhirubhai Ambani Knowledge City Navi MumbaiMaharashtra-400710India Reliance Life Insurance Company Limited is licensed life insurance company registered with the Insurance Regulatory and Development Authority (Registration No 121) in accordance with the provisions of the Insurance Act 1938

Branches

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

Given few Branches with Exact Location of Lucknow amp Kanpur in Uttar_Pradesh-

Given below are the branches located in Lucknow

Location

Branch Type Address Phone No

Vikar Nagar

Branch

Office

FF PLOT NO 12 SECTOR 9VIKAR NAGAR KK PALACE ABOVE BANK OF MAHARSHTRA LUCKNOW Uttar Pradesh- 226006

0522321388305223213881

Sector Branc 2ND FLOOR ANURAG 0522302027405223213

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1 LDA Colony

h Office

PLAZA CP 51SECTOR -1 LDA COLONY AASHIYANA LUCKNOW Uttar Pradesh- 226012

884

LucknowBranc

h Office

Reliance House 118 TCV Behind Wave Multiplex Vibhuti Khand Gomti Nagar Lucknow-226010

05223020300

LucknowArea

Office

Rohit Building 1st Floor No1 Opp to Sahara ComplexShahnajaf Road HajaratganjLucknowUttar Pradesh-226001

0522302025505223020240

Given below are the branches located in Kanpur

LocationBranch Type

Address Phone No

Pandu Nagar

Branch Office

Asthana Towers 117H1283 Pandu Nagar Kanpur Uttar

0512-3918861

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Pradesh - 208005

Civil linesBranch Office

14-113 Kn Chambers Civil Lines Kanpur- 208001

0512-39180953918117

Lal Bunglow

Branch Office

GF GROUND FLOOR5 PARADEVANPUR LAL BUNGLOW KANPUR Uttar Pradesh-208007

0512-3200889

Shastri Nagar

Branch Office

GF NILGIRI COMPLEX 12230SHASTRI NAGAR KANPUR Uttar Pradesh-208005

0512-3299981

KanpurBranch Office

OFFICE NO 3 GROUND FLR KAN CHAMBERS CIV IL LINES KANPUR KNPR UP 208002 INDIA WIRELINE KANPUR

5123918860 - 61

Values

Reliance Life Insurance Company Limited has some core values which are listed as follows

1) Result Oriented2) Performance Driven3) Customer Focused4) Learning and Development Oriented5) Employee Centric6) Informal and Fun

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Management

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998

Gautam is a qualified Chartered Accountant

Satya Pal Talwar Independent Director

Satya Pal is an Independent Director of Reliance Life Insurance Company Limited He holds an experience of more than 35 years in operations and policy formulation

Through his distinguished service in the financial industry Satya Pal has served as the lsquoChairman and Managing Directorrsquo of renowned organisations such as Bank of Baroda Union Bank of India and Oriental Bank of Commerce His in-depth knowledge of the sector has seen him rise quickly into pivotal positions at advisory and board levels in Indian and as well Global organisations such as SEBI

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 41: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Future Plans

Forty-four new branches to be opened across the country in the coming months and a pan India presence with 162 branches in the coming year

1048766 A state-of-the-art customer care centre will provide continuous responsive services to the caller and promptly address queries collate feedback and suggestions from the caller who may be both prospective and existing clientele and from channel partners in Chennai and Mumbai

1048766 It will be launching additional products aimed at providingunparalleled service to its valued clientele

Head ndash Office

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998 Gautam is a qualified Chartered Accountant

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited Regd Office H Block 1st Floor Dhirubhai Ambani Knowledge City Navi MumbaiMaharashtra-400710India Reliance Life Insurance Company Limited is licensed life insurance company registered with the Insurance Regulatory and Development Authority (Registration No 121) in accordance with the provisions of the Insurance Act 1938

Branches

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

Given few Branches with Exact Location of Lucknow amp Kanpur in Uttar_Pradesh-

Given below are the branches located in Lucknow

Location

Branch Type Address Phone No

Vikar Nagar

Branch

Office

FF PLOT NO 12 SECTOR 9VIKAR NAGAR KK PALACE ABOVE BANK OF MAHARSHTRA LUCKNOW Uttar Pradesh- 226006

0522321388305223213881

Sector Branc 2ND FLOOR ANURAG 0522302027405223213

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1 LDA Colony

h Office

PLAZA CP 51SECTOR -1 LDA COLONY AASHIYANA LUCKNOW Uttar Pradesh- 226012

884

LucknowBranc

h Office

Reliance House 118 TCV Behind Wave Multiplex Vibhuti Khand Gomti Nagar Lucknow-226010

05223020300

LucknowArea

Office

Rohit Building 1st Floor No1 Opp to Sahara ComplexShahnajaf Road HajaratganjLucknowUttar Pradesh-226001

0522302025505223020240

Given below are the branches located in Kanpur

LocationBranch Type

Address Phone No

Pandu Nagar

Branch Office

Asthana Towers 117H1283 Pandu Nagar Kanpur Uttar

0512-3918861

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Pradesh - 208005

Civil linesBranch Office

14-113 Kn Chambers Civil Lines Kanpur- 208001

0512-39180953918117

Lal Bunglow

Branch Office

GF GROUND FLOOR5 PARADEVANPUR LAL BUNGLOW KANPUR Uttar Pradesh-208007

0512-3200889

Shastri Nagar

Branch Office

GF NILGIRI COMPLEX 12230SHASTRI NAGAR KANPUR Uttar Pradesh-208005

0512-3299981

KanpurBranch Office

OFFICE NO 3 GROUND FLR KAN CHAMBERS CIV IL LINES KANPUR KNPR UP 208002 INDIA WIRELINE KANPUR

5123918860 - 61

Values

Reliance Life Insurance Company Limited has some core values which are listed as follows

1) Result Oriented2) Performance Driven3) Customer Focused4) Learning and Development Oriented5) Employee Centric6) Informal and Fun

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Management

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998

Gautam is a qualified Chartered Accountant

Satya Pal Talwar Independent Director

Satya Pal is an Independent Director of Reliance Life Insurance Company Limited He holds an experience of more than 35 years in operations and policy formulation

Through his distinguished service in the financial industry Satya Pal has served as the lsquoChairman and Managing Directorrsquo of renowned organisations such as Bank of Baroda Union Bank of India and Oriental Bank of Commerce His in-depth knowledge of the sector has seen him rise quickly into pivotal positions at advisory and board levels in Indian and as well Global organisations such as SEBI

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 42: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Reliance Life Insurance Company Limited Regd Office H Block 1st Floor Dhirubhai Ambani Knowledge City Navi MumbaiMaharashtra-400710India Reliance Life Insurance Company Limited is licensed life insurance company registered with the Insurance Regulatory and Development Authority (Registration No 121) in accordance with the provisions of the Insurance Act 1938

Branches

RLIC launched around 600 branches in 10 months taking the overall branch network above to 740 Reliance Life Insurance Co is one of the only two ISO 90012000 certified Life Insurance companies in India It has been awarded with the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Ceritificate of Merit in the Financial Services category by Council for Fair Business Practices (CFBP)

Given few Branches with Exact Location of Lucknow amp Kanpur in Uttar_Pradesh-

Given below are the branches located in Lucknow

Location

Branch Type Address Phone No

Vikar Nagar

Branch

Office

FF PLOT NO 12 SECTOR 9VIKAR NAGAR KK PALACE ABOVE BANK OF MAHARSHTRA LUCKNOW Uttar Pradesh- 226006

0522321388305223213881

Sector Branc 2ND FLOOR ANURAG 0522302027405223213

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1 LDA Colony

h Office

PLAZA CP 51SECTOR -1 LDA COLONY AASHIYANA LUCKNOW Uttar Pradesh- 226012

884

LucknowBranc

h Office

Reliance House 118 TCV Behind Wave Multiplex Vibhuti Khand Gomti Nagar Lucknow-226010

05223020300

LucknowArea

Office

Rohit Building 1st Floor No1 Opp to Sahara ComplexShahnajaf Road HajaratganjLucknowUttar Pradesh-226001

0522302025505223020240

Given below are the branches located in Kanpur

LocationBranch Type

Address Phone No

Pandu Nagar

Branch Office

Asthana Towers 117H1283 Pandu Nagar Kanpur Uttar

0512-3918861

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Pradesh - 208005

Civil linesBranch Office

14-113 Kn Chambers Civil Lines Kanpur- 208001

0512-39180953918117

Lal Bunglow

Branch Office

GF GROUND FLOOR5 PARADEVANPUR LAL BUNGLOW KANPUR Uttar Pradesh-208007

0512-3200889

Shastri Nagar

Branch Office

GF NILGIRI COMPLEX 12230SHASTRI NAGAR KANPUR Uttar Pradesh-208005

0512-3299981

KanpurBranch Office

OFFICE NO 3 GROUND FLR KAN CHAMBERS CIV IL LINES KANPUR KNPR UP 208002 INDIA WIRELINE KANPUR

5123918860 - 61

Values

Reliance Life Insurance Company Limited has some core values which are listed as follows

1) Result Oriented2) Performance Driven3) Customer Focused4) Learning and Development Oriented5) Employee Centric6) Informal and Fun

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Management

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998

Gautam is a qualified Chartered Accountant

Satya Pal Talwar Independent Director

Satya Pal is an Independent Director of Reliance Life Insurance Company Limited He holds an experience of more than 35 years in operations and policy formulation

Through his distinguished service in the financial industry Satya Pal has served as the lsquoChairman and Managing Directorrsquo of renowned organisations such as Bank of Baroda Union Bank of India and Oriental Bank of Commerce His in-depth knowledge of the sector has seen him rise quickly into pivotal positions at advisory and board levels in Indian and as well Global organisations such as SEBI

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 43: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

1 LDA Colony

h Office

PLAZA CP 51SECTOR -1 LDA COLONY AASHIYANA LUCKNOW Uttar Pradesh- 226012

884

LucknowBranc

h Office

Reliance House 118 TCV Behind Wave Multiplex Vibhuti Khand Gomti Nagar Lucknow-226010

05223020300

LucknowArea

Office

Rohit Building 1st Floor No1 Opp to Sahara ComplexShahnajaf Road HajaratganjLucknowUttar Pradesh-226001

0522302025505223020240

Given below are the branches located in Kanpur

LocationBranch Type

Address Phone No

Pandu Nagar

Branch Office

Asthana Towers 117H1283 Pandu Nagar Kanpur Uttar

0512-3918861

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Pradesh - 208005

Civil linesBranch Office

14-113 Kn Chambers Civil Lines Kanpur- 208001

0512-39180953918117

Lal Bunglow

Branch Office

GF GROUND FLOOR5 PARADEVANPUR LAL BUNGLOW KANPUR Uttar Pradesh-208007

0512-3200889

Shastri Nagar

Branch Office

GF NILGIRI COMPLEX 12230SHASTRI NAGAR KANPUR Uttar Pradesh-208005

0512-3299981

KanpurBranch Office

OFFICE NO 3 GROUND FLR KAN CHAMBERS CIV IL LINES KANPUR KNPR UP 208002 INDIA WIRELINE KANPUR

5123918860 - 61

Values

Reliance Life Insurance Company Limited has some core values which are listed as follows

1) Result Oriented2) Performance Driven3) Customer Focused4) Learning and Development Oriented5) Employee Centric6) Informal and Fun

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Management

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998

Gautam is a qualified Chartered Accountant

Satya Pal Talwar Independent Director

Satya Pal is an Independent Director of Reliance Life Insurance Company Limited He holds an experience of more than 35 years in operations and policy formulation

Through his distinguished service in the financial industry Satya Pal has served as the lsquoChairman and Managing Directorrsquo of renowned organisations such as Bank of Baroda Union Bank of India and Oriental Bank of Commerce His in-depth knowledge of the sector has seen him rise quickly into pivotal positions at advisory and board levels in Indian and as well Global organisations such as SEBI

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 44: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Pradesh - 208005

Civil linesBranch Office

14-113 Kn Chambers Civil Lines Kanpur- 208001

0512-39180953918117

Lal Bunglow

Branch Office

GF GROUND FLOOR5 PARADEVANPUR LAL BUNGLOW KANPUR Uttar Pradesh-208007

0512-3200889

Shastri Nagar

Branch Office

GF NILGIRI COMPLEX 12230SHASTRI NAGAR KANPUR Uttar Pradesh-208005

0512-3299981

KanpurBranch Office

OFFICE NO 3 GROUND FLR KAN CHAMBERS CIV IL LINES KANPUR KNPR UP 208002 INDIA WIRELINE KANPUR

5123918860 - 61

Values

Reliance Life Insurance Company Limited has some core values which are listed as follows

1) Result Oriented2) Performance Driven3) Customer Focused4) Learning and Development Oriented5) Employee Centric6) Informal and Fun

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Management

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998

Gautam is a qualified Chartered Accountant

Satya Pal Talwar Independent Director

Satya Pal is an Independent Director of Reliance Life Insurance Company Limited He holds an experience of more than 35 years in operations and policy formulation

Through his distinguished service in the financial industry Satya Pal has served as the lsquoChairman and Managing Directorrsquo of renowned organisations such as Bank of Baroda Union Bank of India and Oriental Bank of Commerce His in-depth knowledge of the sector has seen him rise quickly into pivotal positions at advisory and board levels in Indian and as well Global organisations such as SEBI

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 45: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Management

BOARD OF DIRECTORS

Gautam Doshi Non Executive Director

Gautam is the Group Managing Director of Reliance Anil Dhirubhai Ambani Group and Non Executive Director of Reliance Life Insurance Company Limited

In his long and illustrious career spanning 30 years Gautam has held key positions in various organisations such as Ms Bansi S Mehta RSM amp Co and Ambit Corporate Finance Pvt Ltd Presently as a Board member of various reputed public limited companies Gautam continues to power the industry with his profound knowledge and expertise He has served as the Chairman of the Institute of Chartered Accountants of India for the year 1982ndash83 He was also elected to the Council of the Institute of Chartered Accountants of India for two consecutive terms spanning over 1992 to 1998

Gautam is a qualified Chartered Accountant

Satya Pal Talwar Independent Director

Satya Pal is an Independent Director of Reliance Life Insurance Company Limited He holds an experience of more than 35 years in operations and policy formulation

Through his distinguished service in the financial industry Satya Pal has served as the lsquoChairman and Managing Directorrsquo of renowned organisations such as Bank of Baroda Union Bank of India and Oriental Bank of Commerce His in-depth knowledge of the sector has seen him rise quickly into pivotal positions at advisory and board levels in Indian and as well Global organisations such as SEBI

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 46: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

IDBI and MasterCard International He has also held the coveted position of Deputy Governor of RBI from 1994 to 2001 Satya Pal holds a degree in Law He is a Certified Associate of the Indian Institute of Bankers and a member of the Indian Council of Arbitration

Rajendra Chitale Independent Director

Rajendra is an independent Director at Reliance Life Insurance Company Limited

Rajendra is the Managing Partner of Ms MP Chitale amp Associates Indiarsquos leading financial boutique specialist with converging expertise in financial structuring legal tax and regulatory adviceGovernment of Maharashtra Rajendra serves as independent director on the boards of the National Securities Clearing Corporation Limited Asset Reconstruction Company (India) Limited Reliance Capital Limited Ambuja Cements Limited Hinduja Global Solutions Limited Hinduja Ventures Limited Ishaan Real Estate Plc Reliance General Insurance Company Ltd He is a member of the Insurance Advisory Committee of the IRDA and the Advisory Committee on Regulations Competition Commission of India He has served on the board of LIC UTI NSE SIDBI and has served as a member of Takeover Panel of SEBI the Company Law Advisory Committee Government of India the Investor Education and Protection Fund Government of India and the Maharashtra Board for Restructuring of State Enterprises

Rajendra is an eminent Chartered Accountant and law graduate

Soumen Ghosh Non Executive Director

Soumen is currently the Group President of Reliance Capital Limited and Non ndash Executive Director of Reliance Life Insurance Company Limited

Soumen has an experience of around 22 years in the areas of General Insurance and Life Insurance in India and abroad Soumen was previously responsible for the overall Allianz operations in India and Middle East Soumen worked as the

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 47: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Chief Executive Officer of Bajaj Allianz Life Insurance Company and Country Manager Bajaj Allianz India At Bajaj Allianz Life Insurance Company Sam was attributed with bringing new strategic initiatives on distribution and at the same time launching customer need based flexible and simple products designed for India

Soumen is a member of the Institute of Chartered Accountant in England amp Wales and Institute of Chartered Accountant of Australia

Malay Ghosh Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

Top Management Team-Reliance Life Insurance

Malay Ghosh ndash Executive Director amp President

Malay is the Executive Director and President of Reliance Life Insurance Company

Malay leads all activities at Reliance Life Insurance Company Limited and his key focus is on rapid expansion of all channels and accelerating the Companyrsquos growth trajectory Malay has over 24 years of work experience in the insurance industry He has worked for 17 years with LIC across various functions and for 7 years with Bajaj Allianz Life Insurance where he was last designated Head of Sales

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 48: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Malay holds a Masters degree in statistics from Indian Statistical Insititute Kolkata

S V Sunder Krishnan Chief Risk Officer

Sunder is the Chief Risk officer for Reliance Life Insurance and is responsible for overseeing Risk Management Internal Audit and Compliance functions at Reliance Life Insurance

Sunder came with 23 years of experience and knowledge in Internal Audits Compliance Assurance Consulting and Risk Management He has worked for various leading organizations such as DSP Merrill Lynch ING Vysya Credit Lyonnais Standard Chartered Bank International Indonesia Ernst amp Young and Delloitte at senior and middle management positions with exposure to businesses and operations in more than 12 countries

Sunder is a qualified FCA CISA and CCSA He is currently the advisor to the Board of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter He was president of Information Systems Audit Control Association (ISACA-USA) Mumbai Chapter for the year 2007-08

Sunil Agrawal Chief Financial Officer

Sunil Agrawal is the Chief Financial Officer (CFO) of Reliance Life Insurance Company Limited and he is responsible for Financial strategy formulation and implementation

Sunil has over 10+ years of post qualification experience of which he has more than 9+ years experience in the insurance industry in financial function Prior to joining Reliance Life Insurance he has worked with ICICI Prudential Life Insurance in various roles right from the inception of the company including compliance special projects Financial Control and finance operations

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 49: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

He is a BE Computer Science a Chartered Accountant and DISA (ICAI)

Saroj K Panigrahi Head ndash Legal Compliance amp Company Secretary

Saroj K Panigrahi heads the Legal Compliance and Company Secretarial function of Reliance Life Insurance He is armed with twelve years of valuable experience in the Corporate Legal Commercial Regulatory Compliance and Corporate Governance domains

Prior to joining Reliance he headed the Legal amp IP department at Accenturersquos India Outsourcing Business During his fulfilling tenure he skillfully managed the Legal Intellectual Property Regulatory Risk amp Compliance aspects of several Fortune 500 companies Prior to his assignment with Accenture Saroj was Associate Legal Counsel amp Company Secretary at ING Vysya Life Insurance and was also associated with ICRA an associate of Moodyrsquos Investors Inc

Saroj holds a degree in Law He is also a Fellow Company Secretary a Chartered Secretary (UK) and a Chartered Financial Analyst (CFA)

Pournima Gupte Appointed Actuary

Pournima is the Appointed Actuary at Reliance Life Insurance Company Limited where she has the overall responsibility for statutory reporting risk appetite pricing valuation reinsurance etc

Prior to joining Reliance Pournima served at Life Insurance Corporation of India for 20 long and rewarding years Her stint with LIC included a four-year deputation at the London branch as Manager She then moved on to be the Chief Manager ndash Actuarial at Kotak Mahindra Life Insurance Company and Associate Vice President ndash Actuarial at Bajaj Allianz Life Insurance Company

Pournima is a graduate in Statistics and a Fellow of the Actuarial Society of India (FASI)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 50: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

R Rangarajan Chief Investment Officer

Rangarajan is the Chief Investment Officer at Reliance Life Insurance Company Limited He alongwith his team strives to give the best possible returns on investments to shareholders and policyholders keeping in mind their appetite for risk

Rangarajan draws on his in-depth knowledge of investment and experience of 25 years to ensure that the goals of the organisation are metmdashwithout any compromise on the benefits of the investorsPrior to being a part of Reliance Life Insurance Rangarajan worked with AMP Sanmar Life Insurance as Head ndash Investments for three years His earlier assignment was with a large Mutual Fund organization

Rangarajan is a qualified Chartered Accountant

Manoranjan Sahoo Head- Agency

Manoranjan is the Head- Agency at Reliance Life Insurance Company Limited

Manoranjan started his career in Pharma before Joining LIC as an Administrative officer Manoranjan has 20 years of experience in insurance industry He has indepth knowledge of Life Insurance Business by virtue of working in different functions at Life Insurance Corporation of India His core competence is setting up of new businessPrior to joining the Company he was with Bajaj Allianz Life Insurance Company Limited as Zonal Head ndash Sales (North amp Central)

Manoranjan holds a Masters Degree in Science from Utkal University Manoranjan has undergone many Leadership development courses at ISBIIM(K) amp Michigan University

Maneesha Thakur Chief Human Resources Officer

Maneesha in her role as the Chief Human Resource Officer at Reliance Life Insurance Company Limited has developed a performance driven and employee

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 51: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

centric culture She has been at the forefront of the organization growth by facilitating talent acquisition and management

Maneesha in her career span of 15 years has worked with companies like SHCIL ALLTEL Transamerica ICICI Bank and VSNL

In addition to an MA in English Literature Maneesha holds a Post Graduate Diploma in Personnel Management amp Industrial Relations from XLRI Jamshedpur

C Mohan Chief Technology Officer

C Mohan is the Chief Technology Officer (CTO) of Reliance Life Insurance Company Limited and he is responsible for Information Technology Strategy Formulation and Deployment

Mohan has over 12+ years of IT Experience of which he spend more than 7+ years Executive Management Experience in overseas He worked with Cathay Pacific Airways and Computer Sciences Corporation in Asia Pacific Role at Singapore before he joined Reliance Life

In Year 2008 he has been awarded as Pioneer CIO by CIOL-DataQuest and Bold 100 CIO by IDG-CIO Forum He also received the Early SOA Adopter Award from IBMHe recently won Global BPM and Workflow Excellence Award 2009 by BPM Forum USAHe Just won Global CIO 100 2009 Award from CIO Forum USA and Ingenious CIO 100 2009 by IDG-India CIO Forum

Mohan is an Engineering Graduate and holds many International IT Certifications

Insurance PlansProducts

Solutions for Individuals

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 52: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Taking time out from your daily schedule to plan your future is a necessary task You could do with some help but who can help you

Reliance Life Insurance is here with Solutions for Individuals a series of plans that will help you make wise investments protect your family secure your childrsquos future and even chalk out a plan for your retirement

So what are you waiting for Invest in one of Reliance Solutions for Individuals and pave the way for a worry-free life

Plans

Protection_PlansProtect your family even when yoursquore not around by investing in Reliance Protection Plans Choose a limited period plan or a lifetime protection plan depending on your needs

Savings amp Investment PlansReliance Savings amp Investment Plans help you to set aside some money to achieve specific goals in life which means that you can enjoy life and provide for your familyrsquos daily needs

Retirement_PlansInvest today in Reliance Retirement Plans and save money to enjoy life even after retirement You will never have to depend on another person or make any compromises to maintain your current lifestyle

Child_PlansSave systematically and secure your childrsquos future needs by investing in Reliance Child Plans You can always be there for your child when he or she needs you

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 53: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Solutions for Groups

As an employer you believe in providing the best opportunities for your employees while keeping the interests of the company in mind How will you strike a balance between the two

Reliance Life Insurance offers you a win-win solution with Solutions for Groups Not only are your employees covered for life from accidents and disablements you can also efficiently manage their future with gratuity and pension plans

So invest in Reliance Solutions for Groups to give your employees a sense of belonging and feel at peace knowing that you have fulfilled your obligation towards your corporate family

Plans

Employers Liability SolutionsFreedom from forecasting and managing liability for employees Gratuity Leave Encashment and Pension

Employee Protection SolutionsHave you always wanted to give your employees total cover from any accidents disabilities or untimely deaths Invest in Reliance Employee Protection Solutions today and show your employees that you careRead More

Employee Voluntary BenefitsEmpower your employees by offering convenient access to most competitive financial services solutions to manage their investment and insurance needs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 54: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Research Methodology

Research Methodology is to determine customer-buying behavior with a focus on market segmentation for Reliance Life Insurance

The study deals mainly with studying the buying pattern in the insurance industry with a special focus on Reliance life Insurance The various segments of the markets divided in terms of Insurance Needs Age groups Satisfaction levels etc will alsostudied

Objective

The numbers of objectives is related with the Study of Research Methodology -

A To know the perception of the consumer about life insurance

B To get a deep knowledge of the financial product like insurance

C To determine reasons behind opting for an insurance

D To get some good market exposure by dealing with the prospects face to face

E To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 55: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

F To provide the company with information of customers Insurance policy if they have any and reasons for opting for that particular policies

G To improve our ability to sell a financial product like life Insurance

H To determine customers perception towards private insurance companies and their expectation form private insurance companies

I To determine the feedback on services provided by any other insurance agent

J To study the types of benefits provided by insurance services

Scope of study

The study deals with reliance in focus and the various segments that it caters to The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the Insurance sector A large number of new players have entered the market and are vying to gain market share in this rapidly improving market

SIGNIFICANCE TO THE INDUSTRY

This is a limited study which takes into consideration the responses of 100 people This data can be explorated to take in the trends across the industry The significance for the industry lies in studying these trends that emerge from the study It is a rapiddly changing and evolving sector People are only beginning to wake up to itrsquos vast possibilities A study like this can attempt to guide the future of the industry based on current trends

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 56: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful informtaion of the studt the company the insurance industry and also provide marketing ways methods of reliance life insurance

Sampling Methodology

Any organization whether big or small private or public need different types of information are to know its popularity I have gathered primary data and and secondary data collected information from the combination of these two data

Market Research is considered as any organized effort to gather information about Markets or Customers It is a very Important Components of Business Strategy It is Significantly different from Marketing Research Marketing Research is Concerned with specifically about Marketing Processes While Market Research is concerned specifically with Markets

So as part of my Project I had to do a through Market Research for our Target Customers and gather as much information as possible later a significant Marketing Research was also done to formulate an adaptable Marketing Strategy for our company

DATA COLLECTION

There are two types of Data Collection Method

1 PRIMARY DATA

2 SECONDARY DATA

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 57: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Primary data - I have taken great care while collecting primary data to answer that it is relevant accurate current and unbiased I have taken a sample of 50 people

I have visited them personally to get data with the help of face to face interview and Questionnaires

Sample size

I have taken sample size of 50 respondents Because the population is toolarge so it is difficult to survey

Secondary data Secondary data consist of information that already exists

somewhere having been collected for another purpose I have gathered secondary data from website of different operators different magazines newspapers and libraries

Sampling Technique

Initially a rough draft was prepared keeping in mind the objective of the research A pilot study was done in order to know the accuracy of the Questionnaire The final Questionnaire was arrived only after certain important changes were done Thus my sampling came out to be judemental and conveninent

Sampling Unit

The respondents who were asked to fill out questionnaires are the sampling units These comprise of employees of MNCs Govt Employees Self Employeds etc

Sample size

The sample size was restricted to only 50 which comprised of mainly peoples from different regions of Kanpur due to time constraints

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 58: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Sampling Area

The area of the research was Kanpur and Lucknow UP in India

Questionnaire

I have formed a questionnaire to study why people go for life Insurance What is peoplersquos major motive behind investing in life

insurance Do they decide upon their own or they take guidance of an agent What is their perception about Reliance Life Insurance Company Limited

1048766 Questions-There are Some few questions in the questionnaire Out of these questions some questions are close ended and one question is an open ended one

1048766 Target Population-I had conducted this survey among 50 people and the target group was a mix of people from the society I asked the questions to Doctors Professionals Professors Advocates Engineers and general public

1048766 Analysis-I have used pie charts and some other statistical measures to analyze thequestions

Format of Quetionnaire

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 59: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

QUESSTIONNAIRE DATE________

1 ARE YOU EMPLOYEDYES NOIf YES only then proceed

2 DO YOU HAVE ANY INSURANCE POLICYI YES

II NO

3 WHICH INSURANCE POLICY DO YOU HAVEi LIFE

ii NON-LIFE iii BOTH

4 WHICH COrsquoS INSURANCE POLICY YOU PREFERTHE MOST (RANK THEM)a) LICb) RELIANCE LIFE INSURANCEc) SBI LIFE INSURANCEd) ING VYSYA LIFEe) ICICI PRUDENTIALf) TATA AIG LIFEg) ANY OTHER ________( Specify)

5 FOR HOW MANY YEARS DO YOU HAVEINSURANCE POLICY (Please Tick)a) lt5Yrs

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 60: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

b) 5-10 Yrs c) 10-15 Yrs d) Any Other______(Specify)

6 WHAT DO YOU THINK ARE THE BENEFITS OFINSURANCE COVER(RANK THEM)a) COVER FUTURE UNCERTAINITYb) TAX DEDUCTIONSc) FUTURE INVESTMENTd) ANY OTHER _________ (Specify)

7 WHICH FEATURE OF YOUR POLICY ATTRACTEDYOU TO BUY IT(RANK THEM)a) LOW PREMIUMb) LARGER RISK COVERANCEc) MONEY BACK GUARNTEEd) REPUTATION OF COMPANYe) EASY ACCESS TO AGENTSf) ANY OTHER _________ (Specify)

8 YOUR MONTHLY INCOMEa)lt4k b)4k-8k c)8k-12k d)12k-16ke)Other_____(Specify)

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 61: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

9 DO YOU REALLY THINK INSURANCE POLICYCOVER IN TODAYrsquoS SCENARIO IS NOTESSENTIAL__________________________________________________

10 WHATrsquoS YOUR PERCEPTION ABOUT INSURANCE(RANK THEM)a) A SAVING TOOLb) A TAX SAVING DEVICEc) A TOOL TO PROTECT FUTURE

11 HOW HASWOULD YOU BOUGHTBUY ANINSURANCEa) CUSTOMER APPROCHED INSURANCE COsb) INSURANCE COs APPROCHED CUSTOMER

12 ARE YOU SATISFIED WITH THE POLICYa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

13 ARE YOU SATISFIED WITH THE SERVICE AGENTa) SATISFIED SAVING TOOLb) NOT SATISFIEDc) NOT RESPONDING

14 DO YOU PAY TAXESI YES

II NO

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 62: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

15 WHERE HAVE YOU INVESTED FOR TAX SAVING(RANK THEM)a) LICb) NSCc) BONDSd) PPFe) PFf) EPF

16WHICH IS THE BEST FORM OF INVESTMENTS(RANK THEM)a) FIXED ASSETSb) BANK DEPOSITSc) JEWELLERYd) SECURITIES ie Bonds MFse) SHARESf) INSURANCE

17 WHAT DO YOU INTENT TO GAIN FROMINVESTMENTSa) SAVING amp RETURNSb) SECURITYc) TAX BENIFITS

18 WHATrsquoS THE RIGHT AGE TO BUY INSURANCEa) AFTER 25 Yrsb) AFTER 35 Yrsc) AFTER 45 Yrsd) ANYTIME

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 63: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

19HOW WOULD YOU RATE INDIAN INSURANCECOsa) RIGID PLANSb) NON-USER FRIENDLYc) UNSATISFATORY SREVICESd) NON-AGGRESSIVEe) SATISFACTORYf) GOODg) VERY GOOD20 ARE YOU PLANNING FOR NEW INVESTMENTS

a) PLANNING b) NOT PLANING

21 WOULD YOU GO FOR INSURANCE IF A SERVICEPROVIDER AWAY FROM THE CITY OFFERS BETTERSERVICE amp PRODUCTSa) YESb) NOc) UNCERTAIN

THANK YOU

NAME____________________ADDRESS____________________

OCCUPATION__________________

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 64: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

Limitations of the Research

I am a human hang so there is some limitation of the human hangs which is reflected in this research

The following are the limitation of this research study1) The sample size of 50 might not represent the perception of whole population as the sample size is too small for total population of Ahmedabad city

2) The opinion expressed by the respondents may be biased

3) The attitude of the research might be biased

4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study I tried hard to come at conclusion but there is lack of expertise

5) Another limitation is that there is lack of time If I give more time then studies will be more effective

6) The research is confined to a certain parts of Kanpur and Lucknow and does not necessarily shows a pattern applicable to all of Country

7)Some respondents were reluctant to divulge personal information which can affect the validity of all responses

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives
Page 65: Final MBA SIP Project By JITENDRA PANDEY

MBA FINAL SIP PROJECT Prepared By JITENDRA PANDEY

8)In a rapidly changing industry analysis on one day or in one segment can change very quickly The environmental changes are vital to be considered in order to assimilate the findings

Survey

Graph Analysis amp Data Interpretation

Findings amp recommendationsFindings amp RecommendationsGrowth PotentialConclusion

Bibliography Annexure

  • Insurance Concept And History
    • Reliance Life Insurance Company Limited
    • INSIDERS ON BOARD OF DIRECTORS
    • Other Board Members on Board of Directors
    • Key Executives