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Developing A Business Plan For Juice Center

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Page 1: Final Juicy Bucks

Developing A Business Plan

For Juice Center

Page 2: Final Juicy Bucks

JUICY BUCKS

• Owner Of the Juicy Bucks : Mr.Rajesh Patel.

• Address : Shop No. 5, Ratan Nagar, J.P.Road, Four bunglow. Andheri(W). Mumbai – 400 053

• Contact No. – 022 – 26334685 / 26334686

• Fax No. - +92-51-2223697• Email ID – [email protected].• Time : 8.00 a.m – 11.00 p.m.

Healthy Juice For Healthy Life !!

Page 3: Final Juicy Bucks

EXECUTIVE SUMMARY

Juicy Bucks Centre provides different varieties of fresh & nutritious Vegetables and Fruits Juices.

The purpose of the business is to provide fresh juice to peoples achieving a suitable margin and gain good reputation in the market.

People are very much conscious about their health and mostly people are like the fresh drink rather than the pack drinks.

We always use the best ingredients for juice making and try to avoid artificial substance in product.

Page 4: Final Juicy Bucks

Juicy Bucks• Mission : Establish Juice Centre as the Local leading source of

healthy energy in the form of freshly blended juices with an uncompromising commitment to making a difference through our values

• Vision : Explore all over the Mumbai from Fresh juices,

providing for all their needs always with the assurance of outstanding quality.

• Goals And Objectives :- Become as the Best Juice Center in the Mumbai ,Improving the customer satisfaction through the good quality of products.- The creation of unique, innovative and healthy products that will differentiate Juice bucks from local juice shops.

Page 5: Final Juicy Bucks

Reason To Choose• The population in the country mainly in the cities

becoming more and more aware with regard to the nutritional aspect of life. This knowledge, coupled with the consumer’s desire for a healthier lifestyle, has greatly impacted the evolution of juice and juice-based drinks over the last few years.

• People are Changing their Preferences from Colas to natural and nutritional drink.

• Vegetables are rich source of vitamins, carbohydrates, salts and proteins. With increased health awareness in the general public and changing dietary patterns, vegetables are an integral part of average household’s daily meals.

• By forming fruits or Vegetables into juice, the nutrition of it will be easier to digest and absorb.

Page 6: Final Juicy Bucks

Uniqueness Of Products Carrot Juice

Vegetable Punch

Fruits Juices

Calories Proteins Gram

Fats Gram

Carbohydrate(Gm)

Ascorbic Acid

39.6 1.1 0.3 8.2 5.3

Calories Proteins Gram

Fats Gram

Carbohydrate(Gm)

Ascorbic Acid

23.8 1.0 0.2 60.4 5.1

Calories Proteins Gram

Fats Gram Carbohydrate(Gm)

Ascorbic Acid

20.0 0.9 0.3 3.5 20.5

Page 7: Final Juicy Bucks

SWOT ANALYSIS

Strengths :• Quality : Juicy Bucks produce

good quality products. It can not compromise on quality.

• Flavors : Juicy bucks provide big range of juices flavor and at that time no competitor provide that range of flavor in fresh juices. It provides 30 different flavour of juices to the cusomers.

• Healthy : Doctor’s recommendations for vegetable juice ; No competitor for vegetable juice.

• Location: Juicy Bucks also have place advantage because in Four bunglow big competitor in fresh juices are absent and presence of Joggers Park & Hospital,school.

Weakness :

• Storage ability : Juicy bucks don’t have storage ability of fruit juice for long time.

• No Free Home Delivery Of Juices :

Due to less no. of workers

Page 8: Final Juicy Bucks

SWOT ANALYSISOpportunities

• Celebrity impact : Consumers drink fresh juices on a regular basis as they increasingly Concentrate to adopts Celebrity lifestyle, especially the younger generation which is hugely influenced by thei favourite celebrity

• Health conscious : Increasing health and hygiene awareness among peoples has greatly increased sales of fruit/vegetable juice.

• Limited options in real fruits juices :

Limited options in locally produced real fresh fruit juices.

Threats

• Low price : There are many local fresh juices competitor in Mumbai that provide juices at low price, so that customer whose are price conscious they attract in the competitor side.

• Inflation rate : Increase in inflation rate .

Page 9: Final Juicy Bucks

Marketing Plan

Page 10: Final Juicy Bucks

Market Segmentation• Under the Juice drinks the first segmentation is

between Vegetable juice and Fruits Juices• Broad taste preferences could be another way to

define the market. • Sweet Juice – Ex. All fruits Juices,• Plain Juice – Vegetable Juice• Segmentation could also be on the basis of the

benefits provided to the consumer:• One benefit could be the nutrition content it

gives to the consumer so one market could be the health-conscious segment.

• Second benefit is thirst quenching, so the other segment could be those buying the juice for satisfying the thirst.

Page 11: Final Juicy Bucks

Target Market• The customer of the juice will be everyone.• Children : Growing health awareness

among mothers • The teenagers : are the most, who like to

try out new and different test of juices. Today’s teens are the most health conscious and put in lots of efforts to be healthy.

• In-home consumption : This group of people buys fruit juices for home consumption. Juice is an important part of their diet.

• Patient : Mostly people with Diabetes, Kidney Or Lever Problem, Weight Problem.

• Fitness Conscious peoples.

Page 12: Final Juicy Bucks

Purchasing pattern• Consumers have become health conscious now and are

looking for healthy and natural appetizing juices. They are moving away from synthetic drinks to natural and wholesome fruit juices.

• Availability in chilled form and Hygiene of the juice plays a crucial role in purchase decision.

• Normally Juices are consume in fresh form only.

• Customers purchases juices in bulk quantities for parties , functions, local events.

Page 13: Final Juicy Bucks

Pricing Strategy• Our pricing methodology is 30% profit

margin on sale of each off-season vegetable and juices

• The prices could be fluctuating according to market trend but there will be no compromise on quality.

• Peoples are now more conscious towards the quality of the product so we shall never compromise on quality. The difference of price from our competitor is 5%.

• Our pricing strategy competes them highly. This estimate is for on-season peak days.

Page 14: Final Juicy Bucks

Promotional Strategy• Juicy bucks will be advertised in cost effective

media like newspapers, radios, hoardings, at bus stands, and the most important and effective will be through TV advertisements (Local Cable).

• More Focus On Word of Mouth Publicity by providing tasty and hygiene juices.

• Logo :

Tagline : Healthy Juice For Healthy Life !!

Page 15: Final Juicy Bucks

Competitor

• Major Competitors are those companies who provides juices in Tetrapacks.

Ex- Real juice - Dabur, Tropicana, Slice - Pepsico. Frooty, Appy – Parle.

• For USP product Of Jucy Bucks i.e. Vegetable juice, there is no competitor of this product in nearby area.

Page 16: Final Juicy Bucks

Analysis of Competitor

Juicy Bucks

Haji Ali Juice Center

Health Juice center

Price Medium High HighPromotion High Medium LowProduct Range High Low MediumQuality/Hygiene High Medium MediumProvision Of Nutrient content Details

Yes No No

Service High Low MediumAmbience Best Good Good

Page 17: Final Juicy Bucks

OPERATION PLAN

Page 18: Final Juicy Bucks

Supply Chain

• Supplier : Andheri Market For Fruits And Vegetables

• Processing : Fruits & Vegetables are process in Juicy Bucks Kitchen for various varieties of Juices

Supplier Juicy Bucks CustomerProcessing

Page 19: Final Juicy Bucks

The Management Team

• Juicy Bucks is partnership Business started with three partners and invested 10 lacs by each partner

• Mr. Ashok Shah manages the shop & customer Relation

• In that Mr. Viren shah looking financial part of a Business.

• Mr. Rajesh Patel look after production Dept.

• Final Decision related to Juicy Bucks Shop will be taken up by considering all the three partner’s view.

Page 20: Final Juicy Bucks

Number Of Staff Require

Description Number

Chef 2

Helpers 2

Waiters 3

Total 7

Tools & Equipment

Description Cost Per Unit (Rs)

Crockery 20,000

Juicing Machine 25,000

Billing Machine 25,000

Tables & Chairs 1,00,000

Interior Decoration 1,00,000

Utilities Expenses 30,000

Total Cost 3,00,000

Page 21: Final Juicy Bucks

Cost per unit• Fruit JuiceRs. 25 + 20% profit =

Rs.30

Vegetable JuiceRs. 30 + 30% profit =

Rs. 40

Page 22: Final Juicy Bucks

Sales Forecast

Month Total Revenue Total Cost

1 150000 196000

2 157500 196000

3 165375 196000

4 173643 200,000

5 182325 200,000

6 3,20,000 3,00,000

7 3,30,000 3,00,000

8 3,45,000 3,00,000

9 3,50,000 3,00,000

10 3,75,000 3,00,000

Our Breakeven point comes in between 6th and 7th month. In this month the Total revenue becomes equal to Total Cost

Page 23: Final Juicy Bucks

Future Plan

After entering in to business of juicy Shop planning to add milkshakes, Ice-Creams in Menu.

Also there is planning of tie up with few slim center so it is easy to target customers and capture the market.

Four new Outlets in next five years in other city of Mumbai.

Page 24: Final Juicy Bucks

Keys to Success Factors• Store design that will be both visually attractive to

customers, and designed for fast and efficient operations.

• Chef, Helpers training to insure the best juices preparation techniques.

• Marketing strategies aimed to build a solid base of loyal customers

• The products we serve are of the highest quality. We combine this quality with great service and atmosphere

• Location is our key success factor ,as School , Joggers park Hospital is in same area.

• Customer satisfaction with high quality juices and services.

• Maintain good relationships with reliable supplier• The best products - fresh, Hygiene and premium

serving.

Page 25: Final Juicy Bucks

THANK YOU