final hp project
TRANSCRIPT
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INTRODUCTION
Autonomy Corporation is a multinational enterprise software company founded
in Cambridge, United Kingdom in 1996. It is a subsidiaryofHewlett-Packard. The company has joint headquarters
in Cambridge, UK and San Francisco, USA.
The company uses a combination of technologies born out
of research at the University of Cambridge. It develops a
variety ofenterprise search andknowledge management applications using
adaptive pattern recognition techniques centered on Bayesian inference in
conjunction with traditional methods.
Autonomy was acquired by Hewlett-Packard (HP) in October 2011. The
following year, HP wrote off $8.8 billion of Autonomy's value, claiming that a
serious accounting scandal was found at the company
Hewlett-Packard Company -- a leading global provider of computing and
imaging solutions and services -- is focused on making technology and its
benefits accessible to individuals and businesses through simple appliances,
useful e-services and solutions for an Internet infrastructure that's always on.
HP had total revenue from continuing operations of $48.8 billion in its 2000
fiscal year. Information about HP and its products can be found on the World
Wide Web atTIBCO, The Information Bus and TIB are trademarks or registered
trademarks of TIBCO Software Inc. Legal Notice Regarding Forward-Looking
Statements: This release contains forward-looking statements regarding
TIBCO's business, customers, markets served or other factors including the
performance of TIBCO's strategic partner, the continuation of this relationship,
and the ability of products to meet customers' expectations, needs, or perform asdescribed that may affect future earnings or financial results. TIBCO's actual
results could differ in such forward-looking statements. Reasons for why actual
results could differ materially include if the relationship does not continue, or
the products are unable to successfully meet customers' expectations, needs, or
perform as described. Additional information concerning factors that could
cause TIBCO's actual results to differ materially from those contained in the
forward-looking statements can be found in TIBCO Software's filings with the
Securities and Exchange Commission (SEC), including but not limited to itsmost recent reports on Forms 10-Q and 10-K filed with the SEC on Oct. 13,
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2000, and Feb. 25, 2000, respectively, which identify important risk factors that
could cause actual results to differ from those contained in the forward-looking
statements including limited independent operating history, history of losses,
unpredictability of future revenue, dependence on a limited number of
customers, relationship with Reuters Group PLC, rapid technological and
market changes, risks associated with infrastructure software and volatility of
stock price. Copies of filings made with the SEC are available through the
SEC's electronic data gather analysis and retrieval system (EDGAR) at
www.sec.gov. TIBCO assumes no obligation to update the forward-looking
statements included in this document.
This news release contains forward-looking statements that involve
risks and uncertainties, as well as assumptions that, if they nevermaterialize or prove incorrect, could cause the results of HP and its
consolidated subsidiaries to differ materially from those expressed
or implied by such forward-looking statements. All statements other
than statements of historical fact are statements that could be
deemed forward-looking statements, including any projections of
earnings, revenues, or other financial items; any statements of the
plans, strategies, and objectives of management for future
operations; any statements concerning proposed new products,services, or developments; any statements regarding future
economic conditions or performance; statements of belief and any
statement of assumptions underlying any of the foregoing. The
risks, uncertainties and assumptions referred to above include the
ability of HP to retain and motivate key employees; the timely
development, production and acceptance of products and services
and their feature sets; the challenge of managing asset levels,
including inventory; the flow of products into third-partydistribution channels; the difficulty of keeping expense growth at
modest levels while increasing revenues; and other risks that are
described from time to time in HP's Securities and Exchange
Commission reports, including but not limited to the annual report
on Form 10-K for the year ended Oct. 31, 2000, and subsequently
filed reports. HP does not intend to update these forward-looking
statements.
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HISTORY
Inception and expansion : 1996 - 2013
Autonomy was founded in Cambridge,
England by Dr. Michael Lynch, David
Tabizel and Richard Gaunt in 1996 as a spin-
off from Cambridge Neurodynamics, a firm
specializing in computer-based finger print
recognition.
Autonomy floated in 1998 on
the EASDAQ exchange at a share price of approximately 0.30. At the height
of the "dot com bubble", the peak share price was 30. In December 2005
Autonomy acquired Verity, Inc., one of its main competitors, for
approximately US$500m . In 2005 Autonomy also acquired Aerodynamics.
In May 2007, after exercising an option to buy a stake in technology start
up BlinkInc, and combining it with its consumer division, Autonomy floated
Blink on a valuation of $250m.
In July 2007 it acquired Zantaz, an email archiving and litigation support
company, for $375m
In October 2007 Autonomy acquired Meridio Holdings Ltd, a UK company
based in Northern Ireland that specialised in Records Management software, for
20m.In January 2009 it acquired Interwoven, a niche provider ofenterprise
content management software, for $775m. Interwoven became Autonomy
Interwoven and Autonomy iManage.
In 2009 Paul Morland, a leading analyst, started raising concerns about
Autonomy's exaggerated performance claims.In June 2011 the company announced that it was to acquire the Information
Governance business ofCA Technologies. Terms of the sale were not disclosed.
On 5 May 2013 the Mercedes GP Formula One team announced an $8 million
sponsorship deal with Autonomy, and on 8 July 2011 Tottenham Hotspur
FC announced a two year sponsorship deal with Autonomy for theirPremier
League kit. For the 2012-13 season Spurs' Premier League shirt will feature
Autonomy's Augmented Reality technology Aurasma.
http://en.wikipedia.org/wiki/Cambridgehttp://en.wikipedia.org/wiki/Michael_Lynch_(entrepreneur)http://en.wikipedia.org/wiki/David_Tabizelhttp://en.wikipedia.org/wiki/David_Tabizelhttp://en.wikipedia.org/wiki/Cambridge_Neurodynamicshttp://en.wikipedia.org/wiki/NASDAQ#EASDAQhttp://en.wikipedia.org/wiki/Dot_com_bubblehttp://en.wikipedia.org/wiki/US$http://en.wikipedia.org/wiki/Blinkxhttp://en.wikipedia.org/wiki/Northern_Irelandhttp://en.wikipedia.org/wiki/Interwovenhttp://en.wikipedia.org/wiki/Enterprise_content_managementhttp://en.wikipedia.org/wiki/Enterprise_content_managementhttp://en.wikipedia.org/wiki/Computer_Associateshttp://en.wikipedia.org/wiki/Mercedes_GPhttp://en.wikipedia.org/wiki/Formula_Onehttp://en.wikipedia.org/wiki/Tottenham_Hotspur_FChttp://en.wikipedia.org/wiki/Tottenham_Hotspur_FChttp://en.wikipedia.org/wiki/Premier_Leaguehttp://en.wikipedia.org/wiki/Premier_Leaguehttp://en.wikipedia.org/wiki/Augmented_Realityhttp://en.wikipedia.org/wiki/Aurasmahttp://en.wikipedia.org/wiki/Aurasmahttp://en.wikipedia.org/wiki/Augmented_Realityhttp://en.wikipedia.org/wiki/Premier_Leaguehttp://en.wikipedia.org/wiki/Premier_Leaguehttp://en.wikipedia.org/wiki/Tottenham_Hotspur_FChttp://en.wikipedia.org/wiki/Tottenham_Hotspur_FChttp://en.wikipedia.org/wiki/Formula_Onehttp://en.wikipedia.org/wiki/Mercedes_GPhttp://en.wikipedia.org/wiki/Computer_Associateshttp://en.wikipedia.org/wiki/Enterprise_content_managementhttp://en.wikipedia.org/wiki/Enterprise_content_managementhttp://en.wikipedia.org/wiki/Interwovenhttp://en.wikipedia.org/wiki/Northern_Irelandhttp://en.wikipedia.org/wiki/Blinkxhttp://en.wikipedia.org/wiki/US$http://en.wikipedia.org/wiki/Dot_com_bubblehttp://en.wikipedia.org/wiki/NASDAQ#EASDAQhttp://en.wikipedia.org/wiki/Cambridge_Neurodynamicshttp://en.wikipedia.org/wiki/David_Tabizelhttp://en.wikipedia.org/wiki/David_Tabizelhttp://en.wikipedia.org/wiki/Michael_Lynch_(entrepreneur)http://en.wikipedia.org/wiki/Cambridge -
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On 16 May 2011 Autonomy acquired Iron Mountain Digital, a pioneer in E-
discovery and online backup solutions provider, for $380m from Iron Mountain
Incorporated.
As a Hewlett Packard company: 2013 - PresentOn 18 August 2013 Hewlett Packard announced that it would purchase
Autonomy for US$42.11 per share, around $10.2B. The transaction was
unanimously approved by the boards of directors of both HP and Autonomy and
the Autonomy board recommended that its shareholders accept the offer. On 3
October 2013 HP closed the deal with over 87% of Autonomy shares acquired.
In May 2014 Mike Lynch left his role as Autonomy CEO after a significant
drop in revenue in the previous quarter
In November 2014 Hewlett-Packard announced that it was taking an $8.8
billion accounting charge, after claiming serious accounting improprieties and
outright misrepresentations at Autonomy. However, Mike Lynch counter-
alleged that the problems were due to HP's running of Autonomy, citing
"internecine warfare" within the organization.
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VISION & MISSION
Hewlett-Packard Mission Statement: -
"To provide products, services and solutions of the
highest quality and deliver more value to our customers
that earns their respect and loyalty."
Hewlett-Packard Vision Statement: -
"To view change in the market as an opportunity to grow;to use our profits and our ability to develop and produce
innovative products, services and solutions that satisfy
emerging customer needs."
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BRAND VALUE
According to a BusinessWeek Study, HP was the world's 11th most
valuable brand as of 2009. Since its creation, the HP Logo has
remained largely the same. Because of its extreme simplicity, the logo
is recognized all over the world.
HP has many sponsorships. One well known sponsorship is ofWalt
Disney World's Epcot Park's Mission: SPACE. From 1995 to 1999
they were the shirt sponsor ofPremier League club Tottenham
Hotspur F.C.. From 1997 to 1999 they were sponsors ofAustralian
Football League club North Melbourne Football Club. They also
sponsored the BMW Williams Formula 1 team until 2006 (a
sponsorship formerly held by Compaq), and as of 2010
sponsorRenault F1. Hewlett-Packard also has the naming rights
arrangement for the HP Pavilion at San Jose, home of the San Jose
Sharks NHL hockey team.
After the acquisition ofCompaq in 2002, HP has maintained the"Compaq Presario" brand on low-end home desktops and laptops, the
"HP Compaq" brand on business desktops and laptops, and the "HP
ProLiant" brand on Intel-architecture servers.
http://en.wikipedia.org/wiki/Walt_Disney_Worldhttp://en.wikipedia.org/wiki/Walt_Disney_Worldhttp://en.wikipedia.org/wiki/Epcothttp://en.wikipedia.org/wiki/Mission:_SPACEhttp://en.wikipedia.org/wiki/Premier_Leaguehttp://en.wikipedia.org/wiki/Tottenham_Hotspur_F.C.http://en.wikipedia.org/wiki/Tottenham_Hotspur_F.C.http://en.wikipedia.org/wiki/Australian_Football_Leaguehttp://en.wikipedia.org/wiki/Australian_Football_Leaguehttp://en.wikipedia.org/wiki/North_Melbourne_Football_Clubhttp://en.wikipedia.org/wiki/BMW_Williamshttp://en.wikipedia.org/wiki/Renault_F1http://en.wikipedia.org/wiki/HP_Pavilion_at_San_Josehttp://en.wikipedia.org/wiki/San_Jose_Sharkshttp://en.wikipedia.org/wiki/San_Jose_Sharkshttp://en.wikipedia.org/wiki/National_Hockey_Leaguehttp://en.wikipedia.org/wiki/Compaqhttp://en.wikipedia.org/wiki/ProLianthttp://en.wikipedia.org/wiki/ProLianthttp://en.wikipedia.org/wiki/ProLianthttp://en.wikipedia.org/wiki/ProLianthttp://en.wikipedia.org/wiki/Compaqhttp://en.wikipedia.org/wiki/National_Hockey_Leaguehttp://en.wikipedia.org/wiki/San_Jose_Sharkshttp://en.wikipedia.org/wiki/San_Jose_Sharkshttp://en.wikipedia.org/wiki/HP_Pavilion_at_San_Josehttp://en.wikipedia.org/wiki/Renault_F1http://en.wikipedia.org/wiki/BMW_Williamshttp://en.wikipedia.org/wiki/North_Melbourne_Football_Clubhttp://en.wikipedia.org/wiki/Australian_Football_Leaguehttp://en.wikipedia.org/wiki/Australian_Football_Leaguehttp://en.wikipedia.org/wiki/Tottenham_Hotspur_F.C.http://en.wikipedia.org/wiki/Tottenham_Hotspur_F.C.http://en.wikipedia.org/wiki/Premier_Leaguehttp://en.wikipedia.org/wiki/Mission:_SPACEhttp://en.wikipedia.org/wiki/Epcothttp://en.wikipedia.org/wiki/Walt_Disney_Worldhttp://en.wikipedia.org/wiki/Walt_Disney_World -
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OBJECTIVE OF THE STUDY
Main Objectives;-
To find out the attributes that enhance the customer value byproviding better service to them and know how to motivate the morepeople towards IT. The Project required carrying out thecomparative study of prices across Brands and Models also to carryout another comparative study of Margins of Dealers andWholesalers. This would be done by finding out the MarketOperating Price at which they are making deals and the volume ofdiscounts offered by them.
Then apart from studying the dealers a study of consumer buyingbehaviors was also required for the specific brands. This was doneby making comparative study of HP along with other brands, interms of consumer preference. Also dealers perspectives about the
brand are also to be considered along with this the effect of priceson brand preference of the models.
In the research we also tried to study consumer behavior for all the
brands and also the dealers perception about the market of HomePCs, Laptops, Printers, PSC, Scanner, and TFT. For thisSegmentation, Targeting and Positioning of various brands onrecall, believability, association, final purchase.
Other Objectives:-
To know the brand recall by customers. To know the reason why people prefer HP (Hewlett-Packard)
brand. To increase the sales volume. To give the customer satisfaction and also get the references
from them.
To know which factor is important for customer before buyingany IT product.
To illicit suggestion for better positioning for HP product.
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RESEARCH METHODOLOGY
WHAT IS RESEARCH MET
It is the science that tells the method of doing research it mainly consists of
following steps;
Developing research design. Determining the data collection method. Developing sampling plan. Conducting field work.
Research in common parlance refers to a search for knowledge. One can also
define research scientific systematic search for pertinent information on a
specific topic. The word research has been derived from French word
Researcher means to search.
DEFINATION OF RESEARCH METHODOLOGY:-
Research may he defined as "a careful investigation or enquiry specially
through search for new facts in any branch of knowledge in a technical sense
research comprise defining & redefining problems, formulating hypothesis or
suggested solutions, collecting, organizing & evaluating data; making
deductions & reaching conclusions & at the last carefully testing the conclusion
to determine weather they fit the formulating hyposthesis.
RESEARCH DESIGN:-
Research design is the conceptual structure within which research is conducted.
It constitutes the blueprint for collection, measurement and analysis of data. The
design used for carrying out this research id descriptive.
DATA COLLECTION:-
Types of data:
1. Primary data:- Primary data are those which are fresh and collected
for the first time and thus happen to be original characters.
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2. Secondary data :- It is the data that is already been roilected by someone
else.
In this survey I used both primary and secondary data. All information collected
through questionnaire.
DATA SOURCE:-
The sources of collection of secondary data are: Books Websites Magazine Brochure
SAMPLING PLAN:-
It is very difficult to collect information from every member of a population. As
time and costs are the major limitations that the researcher faces.
A sample of 30 was taken the sample size of 30 individuals were selected
on the basis of conveinent sampling technique. The individuals were selected in
the random manner to form sample and data were collected from them for the
researcher study.
ANALYSIS AND INTERPRETATION
Data collection through questionnaire and personnel interview resulted in
availability of the desired information but these were useless until there were
analyzed. Various steps required for this purpose were editing, coding and
tabulating. Tabulating refers to bringing together similar data and compling
them in an accurate and meaningful manner. The data collected by
questionnaire was analyzed, interpreted with the help of table, bar chart and pie
chart.
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PRODUCT OF HP COMPANY