The HubSpot Platform and APIsBy Yoav Shapira and Adrian Mott

Official Content Sponsor

Dharmesh ShahHubSpot co-founder and hacker

Let’s maximize the number of people who succeed together with us.

“”

TABLE OF CONTENTS

Not just a product anymore

Platform Vision

APIs

Marketplaces

1234

Examples and Q&A5

1Not justa product anymore

The product is not everything…

Platforms encourage innovation.

We’re just getting started..

What do you mean by “Platform” ?

Programmatic Access to Data (APIs)

Marketplaces

2HubSpot Platform Vision

Welcome!

Building a healthy ecosystem.

InnovationInnovation

Create Marketing Rockstars

Together, we can Create Millions of Marketing Stars

3APIs

What is an API?

http://docs.hubapi.com

Leads API

Blog API

Lead NurturingAPI

What TheFuture Has In Store

MarketingDatabase

Analytics API

Keywords API

4Marketplaces

Customer Usage

Social

Con

nect

ions

Anal

yze

your

Lan

ding

Pag

es

To-D

o List

Zery

's C

onte

nt M

arke

tpla

ce

Sear

ch G

rade

r

Benc

hmar

ks0

500

1000

1500

2000

2500

3000

April May June July August0

1000

2000

3000

4000

5000

6000

7000

Installed Apps

Total App Marketplace App Installs 2011

100 Marketers are better than 1.

Services Marketplace

http://services.hubspot.com

WhereDoIStart?

Try out Marketplace Apps

Use our APIs to Improve your Marketing

Create a first-to-market App

1. You Build

2. We Help Promote

3. Profit

Create a First to Market App

http://ideas.hubspot.com

Lots of possibilities for marketing apps

Come to Hackathon

1!

5ExamplesandQ&A

Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-110

2

4

6

8

10

12

14

LyntonWeb API Integration Customers

MS Dy-

nam-ics

NetSuiteSales-force

Sugar CRM

Other CRM

Magento Shopify

Other E-CommerceCustom Systems

LyntonWeb API Integration Projects

2009 2010 2011 20120

10

20

30

40

50

60

70

80

LyntonWeb Team Growth

Head Count

Market-ing

SalesDevel-opment

Creative

LyntonWeb Team Composition

Client Services

Total Development time to Build a Canvas App:

10 days

Zery’s Growth rate before building a HubSpot Canvas App:

10% per month

Zery’s Growth rate after building a HubSpot Canvas App:

55% per month and holding steady!

Total Number of Zery’s Users:

2,400

Thank you!Download a copy of this presentation at:http://hugs.hubspot.com/2011-content

Tweet this presentation:@yoavshapira and @adrianmott

PLATFORM Discussion at

IndividualTables

Arjun Moorthy: App Ideas and EconomicsJordyne Wu: Services MarketplaceBen Smith: Salesforce.com Connector v2Parker Jones: App Markeplace

Learn More at Camp.HubSpot.com

CONTENT CAMP

60 MINUTES

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DAY CAMP

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