final graze boards

The Graze Working Lunch box and deliverables aim to visuallycommunicate the brand in a bold, crisp, and minimal aestheticwith a range of outcomes including a promotional printed mailshot as well as the internal box items which are visually consistent to the overall brand and identity.

1. GRAZE WORKING LUNCH PROMOTIONAL BOX DESIGN 2. GRAZE WORKING LUNCH SNACK POT LIDS3. GRAZE WORKING LUNCH PROMOTIONAL BOX STICKER SEAL4. PROPOSED GRAZE WORKING LUNCH PROMOTIONAL MAILSHOT DESIGN5. GRAZE WORKING LUNCH NAPKIN6. GRAZE WORKING LUNCH BAMBOO FORK

1|5

W O R K I N G L U N C Hgraze

SOPHIE WILSONCHARLIE CROSBY

WORKINGLUNCH graze

n a t u r e d e l i v e r e d

1 OFFICE TOWERLONDONW1CH 9APUNITED KINGDOM

POSTAGE PAID GBTW 30519

DELIVERABLES

Graze WorkingLunch

@grazeworklunch

FOR MORE INFORMATION ABOUTGRAZE WORKING LUNCH

THE GRAZE WORKING LUNCH is a brand new promotional boxfrom Graze which provides a healthy, balanced meal for officeworkers and commutersthroughout the day.

The Working Lunch works byfour key values to create this balance:

- Appetite- Energy- Healthy heart- Wellbeing







1

Nutritional information can be found printed on inside lid

THE CONTENTS OF THIS BOX ARE NOTSUITABLE FOR PEOPLE WITH NUT ALLERGIESAND SOME FOODS MAY BE UNSUITABLE FORYOUNG CHILDREN, SO PLEASE TAKE CARE.

Made from sustainable forests, biodegradable and

100% recyclable

Please reuse and recycle

2 3

4

5

6

WORKING LUNCH graze1 OFFICE TOWERLONDONW1CH 9APUNITED KINGDOM


1

W O R K I N G F O R . . . A H E A L T H Y H E A R T

grazen a t u r e d e l i v e r e d


CHERRY TOMATO, BASIL & PUGLIAN PESTO FOCACCIA

TROPICAL DAIQUIRIW O R K I N G F O R . . . W E L L B E I N G

W O R K I N G F O R . . . A P P E T I T E



HONEYCOMB FLAPJACK

BOLLYWOOD BLEND

W O R K I N G F O R . . . E N E R G Y

CONCEPT

The Graze Working Lunch promotion is targeted at 18-30 year oldworking professionals with busy, working lives in order to help towards a healthy, balanced lifestyle and diet.For this to be achieved with ease, Graze Working Lunch vending machines will be placed in office environments, as well as promotional sales stalls in city venues (such as train stations) to cover a range of commuter/employee market areas in central business districts.

1. ONLINE INFORMATION AND ORDERING APP SERVICE2. GRAZE WORKING LUNCH VENDING MACHINES FOR OFFICES3. GRAZE WORKING LUNCH PROMOTIONAL BOX DESIGN4. GRAZE WORKING LUNCH VENDING STALL FOR CITY LOCATIONS

2|5



WORKINGLUNCH graze

n a t u r e d e l i v e r e d

1 OFFICE TOWERLONDONW1CH 9APUNITED KINGDOM


1 2

3

4

W O R K I N G L U N C HgrazeHOME|ABOUT|ORDER


HOME|ABOUT|ORDER

WELL BEING HEALTHY HEART

APPETITE ENERGY


HOME|ABOUT|-ORDER

BROWSE OURRANGE

FEED A FRIEND

CALENDAR

YOUR ACCOUNT

31

g


HOME|ABOUT|ORDER

What’s in your box? graze NEWS DELIVERED

graze OFFERS graze CONNECTED

g

grazeT H E


BRAND/IDENTITY



1

2

3

W O R K I N G L U N C HgrazeHOME|ABOUT|ORDER


HOME|ABOUT|ORDER

One of the major focuses of the Graze Working Lunch promotion is to create a strong, consistent visual brand that would be instantly recognisable across a wide range of product deliverables.A minimal three colours (plus stock) has been used across the range of promotional and informative media to ensure that the visual identity is bold and consistent. The addition of the autumnal colour palette is in keeping with the natural wholesomeness and warmth of the brand that could also be used outside of the Working Lunch promotion.

1. WEBSITE HOMEPAGE FOR SMARTPHONE2. GRAZE REVISED BRAND LOGO3. GRAZE WORKING LUNCH PROMOTIONAL LOGO FOR DIGITAL MEDIA

3|5 SOPHIE WILSONCHARLIE CROSBY

PROMOTION

Throughout the Graze Working Lunch promotional campaign, digital and interactive online media will be a great influence on the advertis-ing outcomes and message distribution.We believe this adheres to the environmental ethos of the company, whilst also reflecting the digital ordering service, as well as providing a cost effective incentive of information sharing.

1. GRAZE WORKING LUNCH WEBSITE2. FACEBOOK AND TWITTER ACCOUNTS FOR THE GRAZE WORKING LUNCH PROMOTIONAL CAMPAIGN RECEIVING INSTANT NEWS UPDATES AND LATEST NEW PRODUCTS3. SUBSCRIBABLE NEWSLETTER “THE GRAZE” IN CONTEXT (AVAILABLE IN A RANGE OF DIGITAL/EMAIL FORMATS)

4|5

1

3




HOME|ABOUT|ORDER FEED YOUR FRIENDS

T H E

graze

APPETITEENERGY

HEALTHY HEARTWELLBEING

THE EASY WAY FOR A BALANCED,

HEALTHY MEAL

WORKINGLUNCH

Graze WorkingLunch

@grazeworklunch

FOR MORE INFORMATION ABOUTGRAZE WORKING LUNCH

HOME|ABOUT|ORDER

Your friends can try graze for free! Find out more at graze.com/friends

(see link below).

For every friend who signs up with your code, we’ll give you the chance of donating £1 to the

graze school of farming in Uganda (Reg Charity No. 1102474) or getting

£1 off the cost of your next box.

GRAZE.COM/FRIENDS

FEED YOUR FRIENDS

T H E

ze

1

2

SPECIFICATIONS

The Graze Working Lunch promotional campaign maintains a strong,visual consistency throughout the range of print and digital outcomes, with a minimal three colour plus stock colour palette and a consistent use of the typeface family ‘Quicksand’, which is used in Light, Book, and Bold varieties.

1. COLOUR PALETTE HEX CODES USED THROUGHOUT GRAZE WORKING LUNCH PROMOTIONAL DESIGNS (CMYK PROCESS PRINT COLOURS) 2. GRAZE WORKING LUNCH BRANDING IN CONTEXT 3. QUICKSAND TYPEFACE USED THROUGHOUT GRAZE WORKING LUNCH PROMOTIONAL DESIGN/BRANDING

5|5

#F9A03E

#9A6733

#FFFFFF



THE QUICK BROWN FOX JUMPED OVER THE LAZY DOG

THE QUICK BROWN FOXJUMPED OVER THE LAZY DOG

THE QUICK BROWN FOX JUMPED OVER THE LAZY DOG

QUICKSAND LIGHTABCDEFGHIJKLMNOPQRSTUVWXYZ

QUICKSAND BOOKABCDEFGHIJKLMNOPQRSTUVWXYZ

QUICKSAND BOLDABCDEFGHIJKLMNOPQRSTUVWXYZ

1

2 3


HOME|ABOUT|ORDER

final graze boards

Documents

e r e dgrazen

e n e r g yconceptthe

t u r e d e

e r e dcherry tomato

b e i n gw o r

lunchthe graze working

graze working lunch

r tgrazen