final essay- the apple question

7/21/2019 Final Essay- The Apple Question

http://slidepdf.com/reader/full/final-essay-the-apple-question 1/6

Steven Yang

Cassandra Blandford

UWRT 1103

7 November 2015

Fnal !ssa"# T$e %&&le '(eston

Fve "ears ago) * made a de+son, % de+son to sto& (sng %&&le &rod(+ts, -ttle dd *

.no/ ba+. t$en $o/ dff+(lt t$at /as, ong o(t /t$ m" frends /$o all $ad $ones /$en all

* $ad /as a sm&le to(+$s+reen tetng &$one /as embarrassng, Seeng m" frends &la" /t$

ads /$en all * $ad /as a b(l." la&to& t$at faled to &la" even t$e most bas+ of games /as

mortf"ng, B(t even /t$ t$e +om&l+atons of lvng /t$o(t %&&le &rod(+ts) lfe moved on and

* /as +ontent, Several "ears later) * bo(g$t t$e ad 3, B(t /$" For t$e &ast fve "ears) *4ve

been $a(nted b" t$e s$ado/ of m" greed" desres and /ants, T$e net "ear) * got a ne/ la&to&)

and t$e "ear after t$at " frst %ndrod smart&$one, (r+$ase after &(r+$ase, 6e+son after

de+son, Wants after /ants, (mant" s defned b" o(r greed for endless /ants, !ver" "ear)

mllons of dollars go to +om&anes t$at &rovdes t$e goods and serv+es t$at /e as +ons(mers

&(r+$ase,

B(t /$" 8ne t$ng t$at $as been +onsstent n t$e mar.et s t$e sellng of %&&le

&rod(+ts, 6es&te t$e s$ort+omngs of ot$er &$one +om&anes s(+$ as Bla+.berr" or No.a or t$e

+om&etton s(+$ as Sams(ng and Son") %&&le $as remaned n t$e lead, Follo/ng &rod(+t

la(n+$es are mass +ro/ds of &eo&le /antng t$e 9best: and latest from %&&le, %nd t$s s /$" *

/anted to do m" n;(r" &ro<e+t on %&&le fanat+sm, To .no/ /$at ma.es %&&le so all(rng and



+a&tvatng, 6o %&&le &rod(+ts deserve t$e attenton t$at so+et" gves t 8r $as %&&le been

&la"ng t$e /orld4s bggest s+am from be$nd t$e s+enes

* .ne/ n order to f(ll" (nderstand %&&le n toda"4s so+et") * $ad to loo. at %&&le4s &ast

as /ell, So * fo(nd a detaled $stor" n a+/orld U= ttled 9%&&le stor"> T$e Stor" of

%&&le: /$+$ s one of m" so(r+es, T$e art+le feat(red man" nsg$ts nto t$e orgns and

gro/ng (& of %&&le as a +om&an", 8ver t$e "ears %&&le $as $ad several nnovatons b(t t$er

vson $as remaned t$e same? to delver &rem(m +om&(ters to +ons(mers, !ven toda" %&&le4s

$ones) /$+$ are t$emselves mn +om&(ters) $ave been +on+eved from t$e same vson,

o/ever) %&&le $as fa+ed m(+$ strfe over t$e "ears, Some of ts &rod(+ts) s(+$ as a+ntos$

8ff+e /ere flo&s) and as a res(lt) Fa+tons began to a&&ear /t$n %&&le) bot$ /t$ dfferent

goals n mnd for t$e +om&an", From ts $(mble begnnngs n a garage to t$e m(lt#bllon#

dollar +or&oraton t s toda",

* +$ose t$s art+le be+a(se t /as ne(tral n delverng ts nformaton, 6es&te beng

from an %&&le based ne/s o(tlet) t$e fa+ts &resented /ere not s(b<e+tve to an" sort of bas or

over&rase t$at one mg$t e&e+t, *ts &(r&ose /as to delver t$e tr(t$ abo(t %&&le4s &ast) /$+$ t

dd, *t allo/ed me to see even t$o(g$ %&&le $as met great s(++ess bot$ n t$e &ast and &resent) t

$as $(mble begnnngs /t$ bot$ s(++esses and fal(res, %&&le s <(st l.e an" ot$er +om&an")

startng from t$e bottom and event(all" ma.ng t to t$e to& t$ro(g$ $ard /or. and tme,

*n m" resear+$) * $ave fo(nd man" lttle detals t$at ma" fa+tor nto t$e e&anson of

%&&le, Beleve t or not) relgon &la"s a &art n t$s, St(des $ave been done t$at s$o/ t$at o(r

bran a+tvt" n res&onse to %&&le and ts &rod(+ts are smlar to t$ose /$en &ra+t+ng relgon

@nsert +tatonA, *n ot$er /ords) %&&le &rod(+ts trgger t$e same +ogntve tenden+es as t$ose of

relgon, % <o(rnalst rea+$ed o(t to a &rofessor at Ne/ Yor. Unverst" and as.ed /$at s$e felt



abo(t t$e 9C(lt of %&&le:, S$e res&onded b" +om&arng %&&le stores to tem&les, *n t$e old

Bbl+al tmes) e/s$ &eo&le traveled to er(salem d(rng assover to &resent t$emselves at t$e

ol" Tem&le /$ere g$ rests /o(ld ma.e a sa+rf+e to od @-as.o/) &aragra&$ 1A, No/

t$ose da"s are s(r&assed b" %&&le Release 6a") /$ere s/arms of &eo&le s$o/ (& sa+rf+ng

t$er mone" to $ave t$e latest %&&le $as delvered, S$e t$en /ent on to e&lanng $erself more)

&ontng o(t t$e ar+$te+t(re and t$e &eo&le t$at /or. t$ere, Ctng $er +om&arson to t$e $(ge

doors to t$e entran+e of s(+$ a store n ars) 9T$e oversed doors are fantast+) t$ere4s no

reason for t$em, T$e"4re t$ere onl" to +omm(n+ate t$at t$s &la+e s m&ortant, %lso) t$e"4re

$eav") l.e +$(r+$ doors) to gve &(r&ose and &ortent to t$e entr" nto t$e s&a+e,: @-as.o/)

&aragra&$ 11A, * fo(nd t$s a ver" nterestng t$o(g$t t$at somet$ng as sm&le as doors to a store

/o(ld s(ggest t$e fo(ndatons of a +(lt, *nterestng eno(g$) * fo(nd more vo+es onlne t$at

f(rt$ered addressed t$e 9C(lt of %&&le:, 8ne vo+e n &art+(lar +a(g$t m" e"e, Rg$t off t$e bat)

$e remar.ed t$at t$e te+$nolog" /e (se toda" aren4t relgo(s ob<e+ts) and t$e +om&anes t$at

ma.e t$e" are not +(lts, 9T$e" are +a&talst enter&rses) o(t to ma.e a &roft) grab mar.et s$are)

and) f t$e" +an) ma.e &rod(+ts "o( /ll b(",:, e ddn4t den" t$at ts &erfe+tl" normal to l.e or

even love (sng "o(r $one or Sams(ng &$one) b(t to 9&o(r do/n &ersonal $ate and derson on

&eo&le /$o $a&&en to (se and l.e a te+$ &rod(+t: /as o(trageo(s, $ones +an4t get (s to

$eaven and t +ertanl" doesn4t "eld an" negatve +onse;(en+es, Te+$nolog" s <(st a tool, Some

l.e some tools /$le some l.e ot$ers, *t4s as sm&le as t$at, B(t des&te t$e sm&l+tes of

te+$nolog" and ts (ses) stll t$ose l.e t$e 9C(lt of %&&le: and t$e 9C$(r+$ of +rosoft:

+ontn(e to resonate n t$e $earts of +o(ntless &eo&le aro(nd t$e /orld,

* /ll be $onest) $alf/a" t$ro(g$ m" resear+$ * $ad a md#assgnment +rss, * ddn4t feel

l.e * /as learnng an"t$ng and t$e +onstant str(ggle to gleam nformaton from 9T$e oogle:



/ore me do/n, * t$o(g$t) 9/$" am * dong t$s T$s s &ontless, W$le *4m $ere tr"ng to do

t$s resear+$ &a&er) +$ldren n develo&ng +o(ntres are starvng) t$e /ld s beng e&loted) and

t$e eart$ s slo/l" d"ng: * be+ame more and more de&ressed t$e more * t$o(g$t of t and as

s(+$ * $ad to ta.e a brea., %nd as * too. a /al. t$at da") t$o(g$ts s/rled aro(nd n m" $ead,

" (ltmate goal n lfe s to be lterate, Not lterate n t$e sense to be able to read and /rte) b(t

to be .no/ledgeable, To ed(+ate o(rselves and to $o&ef(ll" m&rove t$e lves of ot$ers s

somet$ng t$at seems l.e a dream, * /ant to ma.e a dfferen+e n t$s /orld, To be globall"

lterate, Beng a/are of t$e /orld aro(nd gves me +omfort and +onfden+e to ma.e t$e de+sons

n m" lfe t$at tr(l" matter, %nd as * t$o(g$t abo(t t$s n m" mnd) * realed t$at * $ad been

dong t$at all along, T$s resear+$ &a&er sn4t <(st a &a&er, T$e vo+e of m"self dd n fa+t

resonate /t$ t$e vo+e of %&&le, To be globall" lterate one m(st be a/are of man" as&e+ts of

so+et") s(+$ as t$ose l.e %&&le, Understandng $o/ &eo&le t$n. and t$e etremes t$at /e +an

+ome (& /t$ to feel a sense of belongng and +om&asson s m&ortant, !ven f * ddn4t

&ersonall" /tness and learn for m"self t$e 9C(lt of %&&le:) readng (& on t /ll defntel" $el&,

B(t readng abo(t t /asn4t eno(g$, To better (nderstand and /tness t$e 9C(lt of %&&le:

for m"self) * de+ded to nterve/ t/o of m" frends /$o /ere fans of %&&le, W$le t$e" /eren4t

t$e etremst fanat+s * /as loo.ng for) * dd /ant an en+om&assng o&non abo(t t$e &rod(+ts

t$emselves) /$+$ * felt t$e" dd delver, Sm&l" &(t) t$e %&&le e+os"stem s severel" +losed and

managed b" %&&le, Year after "ear) t$e" do +o(ntless $o(rs of st(d" and resear+$) tr"ng to

(nderstand 9/$at do t$e" /ant: and 9$o/ +an /e delver:, T$e" fo(nd t$at t$e average (ser

/o(ld l.e a sm&le) "et nt(tve nterfa+e to ntera+t /t$, %nd /$le m" frends dd agree t$at

t$e $one /as sm&le to (se) t$e" dd e&ress t$er o&nons regardng t$e ot$er sde of t$e

arg(ment, 9S(re $ones (se o(tdated te+$ /$en +om&ared to %ndrod &$ones and s(re t$e" are



over&r+ed b(t $e" t loo.s n+e and t <(st /or.s) and *4m $a&&" /t$ t$at:, *t seems t$at lots of

&eo&le are a/are of t$e alternatves o(t t$ere s(+$ as t$e offerngs from Sams(ng and - b(t

t$e" &refer sm&l+t" and (sablt" over ra/ &o/er or feat(res, S&ea.ng as an %ndrod (ser)

often tmes * feel m" &$one s bloated and over flled /t$ too man" feat(res t$an * +an +o(nt,

8ften tmes * /ant to do somet$ng b(t * +an4t re+all $o/ sm&le +a(se t$ere s no eas" /a" to do

t, o/ever) /$le %ndrod mg$t be la+.ng n t$e sm&le to (se de&artment) t$e" are e+ellng

at t$e ra/ &o/er and te+$nolog" de&artment, %n art+le from T*! revealed t$at all t$e

$ard/are n an $one D +osts ro(g$l" E200 for %&&le to ma.e@-(+.erson) &aragra&$ 2A, So

/$le t$e &r+es of %ndrod dev+es are more <(stfed /t$ t$er beef" &ro+essors) sensors) and

feat(res) %&&le stll $as resorted to (se lttle of toda"4s te+$nolog" at t$e same &r+e, So t seems

t$at t$e &(bl+ s sm&l" gnorant,

Sometmes sm&le ;(estons "eld sm&le ans/ers, Yet often tmes) t$e" gve (s more

;(estons t$an ans/ers, T$e <o(rne" to ans/erng t$e %&&le '(eston $as been nformatve and

enlg$tenng, Not onl" $ave * learned more abo(t a ma<or as&e+t of toda"4s so+et") b(t * also

f(rt$ered m" o/n ltera+" n t$e &ro+ess, 8n m" &ersonal <o(rne" to be globall" lterate) * no/

$ave a better (nderstandng of so+et"4s +onsstent &atterns and be$avors, Sometmes t$e a+tons

of a fe/ +an be defned b" t$e t$o(g$ts of so+et") ot$er tmes so+et" s$ames t$em o&enl", 8ver

t$e +o(rse of t$s resear+$) *4ve ganed more ;(estons t$an ans/ers, o/ever) t$s st(aton +an

be +on+l(ded b" (sng t$e meta# t$eoret+al &rn+&le of 8++am4s raor, T$e raor states t$at

9enttes m(st not be m(lt&led be"ond ne+esst"? t$erefore) t$e sm&lest sol(ton s (s(all" t$e

rg$t one:, a"be /e don4t $ave all t$e ans/ers, a"be /e $ave man" more ;(estons to as.,

B(t ma"be /e don4t need to, Com&le &roblems often do "eld sm&le ans/ers, a"be %&&le s



a +(lt, a"be %&&le s reall" good at ts <ob, 8r ma"be) &eo&le are <(st +ra", er$a&s on+e t$e

$one 15 +omes o(t /ll &eo&le fnall" start to /a.e (&,

Wor.s Cted

Baer) %ndrea, T$e %&&le '(eston, !#mal nterve/, 7 Nov, 2015,

-as.o/) Sara$, We %s.ed a C(lt(ral storan> %re %&&le Stores t$e Ne/ Tem&les %tlas

8bs+(ra, 25 Se&t, 2015, Web, 2G 8+t, 2015, H$tt&>II///,atlasobs+(ra,+omIart+lesI /e#as.ed#a#

+(lt(ral#$storan#are#a&&le#stores#t$e#ne/#tem&lesIJ

+regor) m, W$at does $one ana Sa" abo(t So+et" !le+tron+ !ngneerng

Tmes,1D2K @2012A> GL#K, ro'(est, Web, 2D 8+t, 2015,

Se+rets of t$e S(&erbrands> Te+$nolog", 6r, %dam Boome, erf, %le Rle", Flms for t$e

(mantes M S+en+es) 2011, Flm,

Ra/lnson) N., %&&le stor"> T$e Stor" of %&&le, a+/orld U=, a+/orld U=) L 8+t,

2015, Web, 30 8+t, 2015, H$tt&>II///,ma+/orld,+o,(.Ifeat(reIa&&leI$stor"#of#a&&le#steve#

<obs#/$at#reall"#$a&&ened#ma+#+om&(ter#1KLG#3D0D10GIJ,

ossberg) Walt, *ts Not a C$(r+$) *ts (st an %&&le Store, Re+ode, 2 an, 201G, Web, L 6e+,

2015, H$tt&>IIre+ode,netI201GI01I02Its#not#a#+$(r+$#ts#<(st#an#a&&le#storeIJ,

-(+.erson) O+tor, %&&les EDGK *$one D Re&ortedl" Costs E200 to a.e, Tme, Tme) 2G

Se&t, 201G, Web, K 6e+, 2015, H$tt&>IItme,+omI3G2D0L7Ia&&le#&$one#D#+ostIJ,

Rodrg(e) Nat$an, T$e %&&le '(eston, ersonal nterve/, 30 Nov, 2015,

final essay- the apple question

Documents