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Management Theory and Management Theory and Communication Communication 210 Group Project210 Group Project

Project Team: Project Team:

Zheng Wang, Demetrius Cagampan, Scott GreenZheng Wang, Demetrius Cagampan, Scott Green

((Saturday, April 8, 2023Saturday, April 8, 2023))

Mission Statement(Founder’s Vision)(Founder’s Vision)

As the world's leading e-commerce company, eBay As the world's leading e-commerce company, eBay Inc.'s global portfolio of businesses enables hundreds Inc.'s global portfolio of businesses enables hundreds of millions of people to buy, sell and pay online.of millions of people to buy, sell and pay online.

EBAY IS THE WORLD'S LARGEST ONLINE TRADING EBAY IS THE WORLD'S LARGEST ONLINE TRADING COMMUNITYCOMMUNITY

Corporate Mission StatementCorporate Mission Statement

e "We help people trade practically anything on earth."

eBay was founded with the belief that people are basically good. We believe that each of our customers, whether a buyer or a seller, is an individual who deserves to be treated with respect. We will continue to enhance the online trading experiences of all -- collectors, hobbyists, dealers, small business, unique item seekers, bargain hunters, opportunistic sellers, and browsers. The growth of the eBay community comes from meeting and exceeding the expectations of these special people."

eBay Inc. pioneers communities built on commerce, sustained by trust, and inspired by opportunity. eBay brings together millions of people every day on a local, national and international basis through an array of websites that focus on commerce, payments and communications.

Corporate OrganizationCorporate Organization(Flat Organization Hierarchy)(Flat Organization Hierarchy)

As President and CEO of eBay Inc. since March 31, 2008, John has global responsibility for growing the company's e-commerce and payments businesses, which include eBay Marketplaces and PayPal.

Ebay, the multibillion-dollar online auction company that changed e-commerce, all started with Pez. Software developer Pierre Omidyar was having dinner one night in 1995 with his girlfriend, an avid Pez collector. She bemoaned the lack of fellow collectors in the San Francisco Bay area, and he suggested using the Internet to find trading partners.

Quick Facts

e Founded in September 1995 by Pierre OmidyarFounded in September 1995 by Pierre Omidyar– An offshoot of concept companies, eShop (1991) & An offshoot of concept companies, eShop (1991) &

AuctionWeb (1995)AuctionWeb (1995)

e Over 16,000 employeesOver 16,000 employees

e Built as online person-to-person trading community, using the Built as online person-to-person trading community, using the World Wide WebWorld Wide Web

e Operates the world's largest online trading communityOperates the world's largest online trading community e Using “turnaround management” method in 2008, company Using “turnaround management” method in 2008, company

survived under new management to improve profitability during survived under new management to improve profitability during economic instability economic instability

e Presence in more than 1,000 cities around the world Presence in more than 1,000 cities around the world

Company PerformanceCompany Performancee Revenue generated as December, 2009 for eBay and Revenue generated as December, 2009 for eBay and

its subsidiaries (PayPal, Rent.Com, Shopping.Com, its subsidiaries (PayPal, Rent.Com, Shopping.Com, StubHub.Com) was $8.73BStubHub.Com) was $8.73B

e Estimated total gross merchandise volume $65.2 Estimated total gross merchandise volume $65.2 billionbillion

eBay Profit Diagram

0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

1996 - 2009

(In T

housands)

Net Income Net Revenues

Company PerformanceCompany Performance

90.1 million active users in the fourth quarter of 200990.1 million active users in the fourth quarter of 2009

Successful ManagementSuccessful Management

e Management modelManagement model- Manager roles & competency- Manager roles & competency

e SWOTSWOT

e Global PhilosophyGlobal Philosophy e Managerial ethicsManagerial ethics

- eBay’s social responsibility - eBay’s social responsibility

EBAY PLAN FOR THE FUTURE & FUTURE PROFITBILITYEBAY PLAN FOR THE FUTURE & FUTURE PROFITBILITY

Management ModelManagement Model

Aspects of Open Systems & Human Relations ModelAspects of Open Systems & Human Relations Model

SWOT AnalysisSWOT Analysis

e CompetitorsCompetitors

-Threats: Amazon, Google, Yahoo-Threats: Amazon, Google, Yahoo

e AcquisitionsAcquisitions

e Change in DirectionChange in Direction

- Opportunities- Opportunities

Customer ExperienceCustomer Experience

e Ease of useEase of use

e Payment MethodsPayment Methods

e Delivery OptionsDelivery Options

e Rating SystemRating System

Rating SystemRating System

e Competitive AdvantageCompetitive Advantage

e ReputationReputation

e FeedbackFeedback– BuyerBuyer– SellerSeller

Segment ComparisonSegment Comparison

Global PhilosophyGlobal Philosophy

e Global MarketGlobal Market– WorldofGood.comWorldofGood.com– eBay International eBay International

Corporate Social ResponsibilityCorporate Social Responsibility

e eBay Green TeameBay Green Team

e eBay Giving Works eBay Giving Works

e MicroPlace MicroPlace

e PayPal Nonprofits PayPal Nonprofits

e eBay Foundation eBay Foundation

Conclusion and Closing Remarks:Conclusion and Closing Remarks:e Brief RecapBrief Recap

-- Purpose for the Selection

-- Founder and Corporate Management Vision in Reiteration

- - Focused Management Plan and Strategy for Effective

Implementation of Stated Goal and Mission

- - Current Positioning in Industry and Global Market

e Strategic Foresight and Future Market PotentialStrategic Foresight and Future Market Potential

- - Continuance of Global Market Presence and Sustainability

- - Maintain Core Philosophy and Principle Within Framework and

Concept of Global Expansion & Industry Viability – And Low Volatility

- - Perpetuate Improved Enhancement of CRM (Customer Relationship

Management) To Further Promote Confidence in Integrity and

Functionality of System Among Buyers and Sellers

Conclusion and Closing Remarks:Conclusion and Closing Remarks:CRM and CSR In Action

One small example how eBay is currently incorporating these concepts:

Alternative Energy Source For Carbon Neutrality: The Bloom BoxThe Bloom Box

What is the Bloom Box? What is the Bloom Box? “The idea is to one day replace the big power plants and transmission line grid, the way the “The idea is to one day replace the big power plants and transmission line grid, the way the

laptop moved in on the desktop and cell phones supplanted landlines.”laptop moved in on the desktop and cell phones supplanted landlines.”

e Developed by current CEO K. R. SridharDeveloped by current CEO K. R. Sridhare Fuel cells, similar to chemical batteries, which combines solutions to create Fuel cells, similar to chemical batteries, which combines solutions to create

chemical reactions that deliver electricity.chemical reactions that deliver electricity.e In operation for eight yearsIn operation for eight yearse As of 2009, Bloom Energy has raised $400 million from investorsAs of 2009, Bloom Energy has raised $400 million from investorse Each Bloom Energy Server provides 100kW of power, enough to meet the Each Bloom Energy Server provides 100kW of power, enough to meet the

baseload needs of 100 average homes or a small office buildingbaseload needs of 100 average homes or a small office buildinge Over a century in the making, fuel cells are finally clean, reliable, and most Over a century in the making, fuel cells are finally clean, reliable, and most

importantly, importantly, affordableaffordable

Video PresentationVideo Presentation(CBS News Special: (CBS News Special: 60 Minutes)60 Minutes)

CRM and CSR In Action

Comparable in Size to an Industrial-Sized Refrigeration Unit Which Sucks Oxygen on Comparable in Size to an Industrial-Sized Refrigeration Unit Which Sucks Oxygen on One Side and Fuel (Natural Gas, Biomass, Etc.) on the OtherOne Side and Fuel (Natural Gas, Biomass, Etc.) on the Other

www.cbsnews.com/video/watch/?id=6228923n