final deliverable - consultyourcommunity.org › wp-content › uploads › ultimatem… · final...
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Final Deliverable Vivian Lam, Kj Shah, Andres Ramirez, Grace Allison
Jeremy Pagtalunan, Layla Albalooshi
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Online Product PlacementAdWords advertising via Google Grant
- Ad’s only on google
- $2 max CPC (Cost Per Click)
- Education avg = $1.74 CPC
- Only one website domain
Rejected:
www.hiplearning.org → second domain
www.hiplearning.wordpress.com → third party provider
www.facebook.com/hiplearning → social media website
Solution: additional website domain request form
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Strategy 1: Negative Keywords● Prevents your advert from being triggered
● Eliminates wasteful advert spendingWhen you search this…
You don’t want this coming up
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What should be ‘negative’ for Hiplearning?
❖ Hip-hop
❖ Rap
❖ College-level education
❖ Music videos
❖ Relevance is key
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Strategy 2: Keyword selection
wordstream.com
Broad keywords
Specific keywords
● Words that will trigger your advert
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● Be creative
Aim:
To get more views on the videos, CD purchases, song searches
Obvious Keywords:
Creative Keywords:
Learning
Keyword selection - Continued
Science flashcards
Study Guide
Fun learning
Educational songs
Children’s tutor
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Strategy 3: Long-tail keywords● Very specific, less competitive E.g. “Bay area hip hop science videos”
● Don’t ignore broad terms though
● Look at your analytics - how are people getting to your site?
● Google analytics → traffic sources→sources→ search→ organic
Where to find long-tail words?
Google Suggest
Related searches
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Google Trends ● Cater to your audience
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Sales Representative Acquisition Pros
Offer longevity
Learning experience
Less time management
Would not need an in house sales force
Cons
Not very controlled
“First time out of the bag syndrome”
Might not have the same insight
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Sales Representative Acquisition More than 50% of college grads go into sales at one point or another
Many don’t have sales course experience
Low retention can drain funds / time
Hire more than needed
Clear understanding of commission expectations
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Educational BlogsCool Cat Teacher: local teacher, author, and non-profit, dedicated to inspiring fellow teachers with innovative and fresh ideas for reaching students in the classroom
Teaching Blog Addict: a blog dedicated to educators who want a one-stop shop for all the best education blogs and resources on the web. They arrange posts by category, so teachers looking for ideas in a certain subject can find content quickly and easily
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Current Spotify Presence
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Spotify Marketing Strategies
Tailoring music for Spotify
● Short edits tend to work better in a playlist
○ Songs with long intros and outros tend to lead to “skips”
Strategic uploads
● Spotify has its own complex process to determine which songs to feature
○ Give them and your distributor 5 weeks prior to your release
○ Update distributor about a big promotion results 1-2 weeks before release
Push playlists
● Insert your Spotify links on social media outlets
○ Don’t push releases on outlets until the songs are on Spotify
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Spotify Marketing Continued
Spotify follow button
https://developer.spotify.com/technologies/widgets/spotify-follow-button/
Spotify play button
https://developer.spotify.com/technologies/widgets/spotify-play-button/
Verified profile
Gain the check of approval
Communicate with fans
Include tour dates, merchandise, photos, biography, etc
Fans receive instant push notifications after uploads
Track metrics
Next Big Sound
Free analytics on follower growth, streaming data, and campaign success
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Social Media Strategy
Expanding Followers Content Management &
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Facebook Page Management
➢ Layout
■ Information could be located more effectively
- Brand Logo should be the page profile picture
- “Review” section must be added & located at the beginning of the page
- Currently no videos on page, vital to add videos of product being used and events
■ Some post are out of context
- Ex. “It's grant writing time, so I am in busy mode” mod
- Must always ensure content adds to customer needs or what they value about Hip Learning.
- Video explaining Hip Learning should be placed in the beginning of the page
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Content Management ➢ Use Facebook Insights: provides useful
metrics on page performance
- Reach of specific posts
- Number of engaged users
- Engagement rate
➢ These metrics help you understand what drives likes and engagement, so you can adjust posts accordingly.
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Expanding Facebook Audience
➢ Advertisements
● Facebook business
○ allows you to manage your marketing strategy
● Located on your page setting as “ads manager”
● This feature allows you to manage your key issues of marketing by targeting a focus.
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Advertising Processes In the ad creation process, you set parameters that the auction will use to deliver your ad to people:
1) Audience - select demographics like age, gender, and current cities to connect with people or interests.
2) Budget - you set your budget - maximum amount you’re willing to pay.
3) Create - Design and finalize your ad.
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Questions?
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Linkshttps://hbr.org/2015/11/the-best-ways-to-hire-salespeople
http://blog.close.io/recruit-first-sales-rep-for-startup
https://www.facebook.com/business/help/214319341922580