Brian M Café

Where we provide delicious products, and create a world that leaves a

lasting impression

Target Market 18-23 years old

Freshman – Senior Year College Students Diverse

Low disposable income Internet Savvy

Scholarly students

Location101 George Street New Brunswick, New Jersey 08901Right next to Rutgers University

SWOT Analysis

Strengths: Populated College AreaWeakness: Competitors? Starbucks, Dunkin DonutsOpportunities: Location (Major College)Threats: (Other local coffee shops)

Definition Of The Market

As a café, we create the goal of serving our customers the highest quality coffee products, pastries, and

entertainment.

Description of Products and Services

Quality brewed coffeeTasty baked goods from muffins, cookies, and much moreHere our prices will beat or match the local competition Our services provide quality customer service, high end entertainment, and our amazing selection of tasty coffee brands and pastries

Financial ManagementEstimated start up costs between $120,000 and $2,000,000Operating and maintaining facility is about $6,000 a monthComputers, registers, phone lines come to $1,000 per monthInterior, Music system, components, furniture, and appliances come to $54,987Overall yearly cost estimated at $126,987Worker payments are at $7.50 per hourBefore taxes total payment to employment as whole comes to $4,263 per week

Business EquipmentCoffee MachinesComputersCash RegisterSecurity CamerasRefrigeratorMicrowaveTelevision sets (3)

Dish washerTables/chairsCoffee PodsStereo SystemLightsBusiness cardsCouchesAlarm SystemUtensils

Coffee Cups Mops and bucketsFreezerStorage componentsEntertainment Stage

QualificationsStrong knowledge of customer service

Productive work ethicTeam worker

Leadership skillsProblem solving skillsHigh School Diploma

References

Application OutlineNameAddressPhone #Social SecurityWork AvailabilityEducation and Training ExperiencePrior Work ExperienceReference Sheet (At least 3 References)Work Questions and Answer SheetOther Information (Job choice, pay range, etc.)

Menu

Products ServedMuffins $2.00Rolls $3.00Apple Fritter $4.00Croissant $5.00Cinnamon Roll $3.50Brownies $2.50Doughnuts $3.00Cookies$2.00Scone (different flavors) $6.00Coffee Cake $4.00Drinks-

Large Medium SmallBrewed Coffee $4.00$3.50 $3.00Roast $4.00$3.50 $3.00Dark Roast $4.00$3.75$3.50Seasonal Flavored $4.00$3.75$3.00

Ground Coffee $4.00$3.75 $3.50