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Final binder from food service rotation at Riderwood

TRANSCRIPT

  • Bethany Beaver and Margery Swan

    September 28, 2012

    UN JOUR A P RIS

    UMD College Park Dietetic Interns

  • Table of Contents Theme Meal

    Overview Rationale Background Menu

    Marketing & Dcor Marketing Plan Flyer Table Tents/Handouts Commercial Decorations List Table Decor

    Production

    Forecasted Menu Recipes Nutrient Analysis Grocery List Production Schedules Buffet Diagram Cost Analysis Summary Financial Report Satisfaction Surveys Intern Reflections Theme Meal Photos

    Additional Projects SWOT Analyses I & II Sustainability Project Financial Statement Staff In-Service Riderwood TV Interview Intern Thank You

  • Theme Meal Overview Rationale

    Background

    Menu

  • Rationale

    We chose to spend A Day in Paris with the Riderwood residents in order to sample

    classic French dishes while experiencing Parisian culture. For this event, we based the table dcor

    on famous landmarks in Paris, and chose to serve traditional French foods. We chose Paris as our

    theme because we wanted to explore French cooking and share our experiences with the residents.

    We hope that through our detailed decorations we created an ambiance that transported the

    residents to Paris and allowed them to find a new appreciation for the fine art of French cooking.

  • Background

    During our theme meal, we toured Paris with Riderwood residents, exploring the Eiffel

    Tower, Arc de Triomphe, Tuileries Garden, Lourve, and Notre Dame Cathedral. These famous

    landmarks are described below.

    Arc de Triomphe

    The Arc de Triomphe or Triumphal Arc was

    commissioned by the French Emperor Napoleon in 1806

    to honor those that fought and died for their country.

    Since the reign of Napoleon, the Arc continues to serve

    as a symbol of military triumph and honor to the French

    people. Buried below the Arc is the tomb of the Unknown Soldier with an external flame, which

    memorializes and recognizes all the unidentified soldiers in Frances history.

    The Tuileries Garden

    The Tuileries Garden was created by

    Catherine de Medicis in 1564 to accompany her

    new palace in Paris. However, during the French

    Revolution, the garden was made accessible to the

    entire public. While the palace burnt down in the

    19th century, the garden remained and continues

    to this day to be a place of relaxation and

    recreation for the French people.

  • The Louvre

    The Louvre was first built during the middle

    ages as a fortress to protect the French capital. As

    time progressed the Louvre went through many

    changes and renovations before eventually

    becoming a museum. Currently, the Louvre is

    home to countless pieces of art including: Da Vincis Mona Lisa,

    Gricaults Raft of the Medusa, and Jacques-Louiss The Oath of the Horatii.

    The Notre Dame Cathedral

    The Notre Dame Cathedral was built over a period of 200 years and

    is still in use today for Sunday mass. Known for its gothic architecture, the

    cathedral has ornate stained glass windows, and a large collection of

    sculptures and stone gargoyles. It was also the first building to have a flying

    buttress, which was built to add external support to the building. Still to

    this day, visitors can walk up 140 steps to the famous bell-tower to catch a

    glimpse of the French capital.

    The Eiffel Tower

    The Eiffel Tower or la dame de fer (the iron lady) was built in 1889 to

    mark the entrance to the Worlds Fair. Since then, the Tower has become a

    symbol of French pride and still holds the record for the tallest building in Paris.

    The Tower also holds the record for being the most visited paid monument in

    the world, with around 6.5 million visitors every year.

  • Soup

    Soupe Haricots Blancs White beans cooked with a blend of herbs in a vegetable broth

    Entrees

    Poullet Fricassee Chicken simmered in white wine and vegetables

    Boeuf Daube Beef braised in red wine and vegetables

    Poisson Provencal Cod baked with tomatoes, olives and capers

    Ratatouille Vegetarian stew with eggplant and seasonal vegetables

    Side Dishes

    Pommes de Terre Lyonnaise Potatoes with thyme, onion and garlic

    Tomates Provencal Tomatoes topped with bread crumbs, parmesan and lemon zest

    Haricots Verts Lyonnaise Green beans with thyme, nutmeg and garlic

    Champignon de Quinoa Quinoa with mushrooms and mixed vegetables

    Dessert

    Bettelman Pudding de Pomme Warm apple bread pudding with cinnamon, rum and raisins

    $10 or MOD Accepted

    A Day in Paris Menu UN JOUR A P RIS

  • Marketing & Dcor Marketing Plan

    Flyer

    Table Tents/Handouts

    Commercial

    Decorations List

    Table Dcor

  • A Day in Paris: Marketing Plan

    This marketing plan is intended to target residents and staff members from

    the Riderwood Community. We plan on promoting our theme meal through various

    advertising means so that our goal of 200 attendees will be achieved. Below is a list

    of written and verbal techniques that we will be using to market this event.

    Table tents: Create a small flier with menu options to be placed at each table in the

    Potomac Cafe. These invitations will be placed one week prior to the event.

    Table Touches: Information will be provided orally through table touches during

    lunch and dinner services at the various restaurants on the Riderwood campus. This

    will allow us to connect with the residents while still bringing attention to our theme

    meal.

    Poster: One week prior to the event, we plan on hanging our event posters on

    community bulletin boards throughout the Riderwood campus. These posters will

    display the date, time and theme of our event.

    Channel 99 Broadcast: We plan on filming and airing a commercial about our

    theme meal on Riderwoods channel 99 station one week prior to the event.

    Personal invites: We plan to personally invite residents to our theme meal by

    dressing in costume and handing out fliers for our event. We will do this one week

    prior to our theme meal.

  • Come spend an afternoon in Paris

    and indulge in classic French cuisine with the University of Maryland Dietetic Interns!

    Entrees

    Poullet Fricassee Chicken simmered in white wine and vegetables

    Boeuf Daube Beef braised in red wine and vegetables

    Poisson Provencal Cod baked with tomatoes, olives and capers

    Ratatouille Vegetarian stew with eggplant and seasonal vegetables

    Served with soup, sides, and dessert

    Friday, September 28, 2012 11AM to 2PM

    In the Potomac Caf $10 or MOD Accepted

    UN JOUR A PARIS A Day in Paris

  • Table Tents

    Come spend an afternoon in Paris

    and indulge in classic French cuisine with the University of Maryland Dietetic Interns

    Entrees

    Chicken Fricassee Beef Daube

    Cod Provencal Eggplant Ratatouille

    Served with soup, sides and dessert

    Friday, September 28, 2012 11AM to 2PM

    In the Potomac Caf

    $10 MOD Accepted

  • A Day in Paris Commercial Script Enter scene with Paris backdrop, French music, and event information.

    Cut to dialogue between Riderwood station anchor (Margery) and correspondent (Bethany) at

    the Eiffel Tower in Paris, France.

    Margery

    Hello, welcome to the program, Im Margery a dietetic intern from the University of MD. Today we have another dietetic intern from the University of MD coming to you live from

    Paris, France

    Bethany

    Bonjour, welcome to Paris (French accent) I have been sight-seeing all day and have

    tasted the best French cuisine while here in Paris!

    Margery

    Is that the Eiffel Tower behind you?

    Bethany

    Oui. This is Pariss most visited attraction!

    Margery

    I wish we were there.

    Bethany

    Come, bring all your friends at Riderwood on Sept 28th

    and join me for lunch. I will make the

    best dishes that Ive tasted while in Paris. We can visit the Arc dTriomphe, le Lourve, le Tuileries Jardin, Notre Dame and of course the Eiffel Tower.

    Margery

    What a great idea well meet you there on September 28th at the Potomac Caf from 11-2pm

    Bethany

    I am so looking forward to it! I better get ready! Au revoir!

    Margery

    Alright folks, thanks for tuning in to our program! Have a great day and we will see

    you Sept 28.

    End Scene with Paris backdrop, French music, and event information.

  • A Day in Paris Marketing Commercial To better market our theme meal, we chose to create a commercial for the Riderwood

    television station. Our commercial was aired one week prior to our event. Riderwoods Station

    99 media team helped us execute our ideas and broadcast our event. In our skit, we acted as a

    television host and news journalist. We used a blue screen to create our Paris backdrop and props

    from the station to create a news station scene. Throughout the scene, we cut between the

    television host and the field journalist in Paris. In between takes we were able to view our

    commercial and ended up having a great time laughing at our novice acting skills. Filming our

    commercial w