final archies
TRANSCRIPT
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All About ArchiesAll About Archies
Manufacture and trading of cards,stationery and gift items
Archies Greetings and Gifts Ltd., was setup in 1979 by Anil Moolchandani
The company went public in 1995
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Archies has about 2000 outlets andfranchisees, spread across 120 cities and 6countries
Tie-ups and licensing arrangements
Archies has a license from Help age India
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Strategic OutlineStrategic Outline
October - Diwali
December - Christmas and New year February - Valentines day
May - Bonding campaign
August - Friendship day
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DiwaliDiwali
Target Audience according to the Media used:Target Audience according to the Media used:
Out DoorOut Door -- Corporate SegmentCorporate Segment
PrintPrintTVCsTVCs
RadioRadio
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Out Door CampaignsMumbaiMumbai
Rs 3,50,000Rs 3,50,000
Hoardings atHoardings at
--Sion FlyoverSion Flyover--Andheri SV roadAndheri SV road
--Ghatkopar EastGhatkopar East--West FlyoverWest Flyover
--Dadar Tilak BridgeDadar Tilak Bridge
Rates:Rates:
Rs.1,50,000/Rs.1,50,000/--Rs.60,000/Rs.60,000/--
Rs.40,000/Rs.40,000/--
Rs.1,00,000/Rs.1,00,000/--
DelhiDelhiRs 7,00,000Rs 7,00,000
--Sarojini NagarSarojini Nagar
--Connaught PlaceConnaught Place--Ring RoadRing Road
--Chanakya puri Extn RoadChanakya puri Extn Road
Rs.1,40,000/Rs.1,40,000/--
Rs.1,30,000/Rs.1,30,000/--Rs.2,50,000/Rs.2,50,000/--
Rs.1,80,000/Rs.1,80,000/--
BengaluruBengaluru
Rs 4,12,000Rs 4,12,000
--Brigade RoadBrigade Road
--M.G RoadM.G Road
--55thth Main RoadMain Road
--Airport RoadAirport Road
Rs.1,10,000/Rs.1,10,000/--
Rs.90,000/Rs.90,000/--
Rs.1,02,000/Rs.1,02,000/--
Rs.1,10,000/Rs.1,10,000/--
AhmedabadAhmedabad
Rs 5,00,000Rs 5,00,000
--CG RoadCG Road
--Law GardenLaw Garden
--Navrang Six roadsNavrang Six roads
-- Ellis BridgeEllis Bridge
Rs1,25,000/Rs1,25,000/--
Rs.1,05,000/Rs.1,05,000/--
Rs.1,25,000/Rs.1,25,000/--
Rs.1,45,000/Rs.1,45,000/--
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TVCTVC
GECs SegmentationGECs Segmentation
ChannelChannel SlotSlot InsertionsInsertions Cost/10secCost/10sec DaysDays TotalTotal
ZeeZee PrimePrimetimetime
0202 Rs.1,25,000Rs.1,25,000 0505 Rs.6,25,000Rs.6,25,000
Star PlusStar PlusPrimePrime
timetime
0202 Rs.2,00,000Rs.2,00,000 0505 Rs.20,00,000Rs.20,00,000
Grand Total : Rs.26,25,000
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RadioRadio
TimeTime
BandBand
RateRate SlotsSlots DaysDays TotalTotal
MorningMorning Rs.1100/Rs.1100/-- 0202 0707 Rs.15,400/Rs.15,400/--
AfternoonAfternoon Rs.900/Rs.900/-- 0202 0707 Rs.14,600/Rs.14,600/--
EveningEvening Rs.1100/Rs.1100/-- 0202 0707 Rs.15,400/Rs.15,400/--
Mumbai: Radio Mirchi
1stweek (5th October 11th October)
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Chennai: Suryan FM 93.5
1st week (5thO
ctober 11thO
ctober)
Time BandTime Band RateRate SlotsSlots DaysDays TotalTotal
MorningMorning Rs.950/Rs.950/-- 0202 0707 Rs.13,300/Rs.13,300/--
AfternoonAfternoon Rs.750/Rs.750/-- 0202 0707 Rs.10,500/Rs.10,500/--
EveningEvening Rs.950/Rs.950/-- 0202 0707 Rs.13,300/Rs.13,300/--
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Chennai: Suryan FM 93.5
2nd week (12thOctober 18thOctober)
TimeTimeBandBand
RateRate SlotsSlots DaysDays TotalTotal
MorningMorning Rs.950/Rs.950/-- 0404 0707 Rs.26,600/Rs.26,600/--
AfternoonAfternoon Rs.750/Rs.750/-- 0303 0707 Rs.15,750/Rs.15,750/--
EveningEvening Rs.950/Rs.950/-- 0404 0707 Rs.26,600/Rs.26,600/--
Late NightLate Night Rs.750/Rs.750/-- 0202 0707 Rs.10,500/Rs.10,500/--
1st Week + 2nd Week = 37,100 + 78,450
= Rs.1,15,550/-
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Ahmedabad: My FM 94.31st week (5th October 11th October)
Time BandTime Band RateRate SlotsSlots DaysDays TotalTotal
MorningMorning Rs.850/Rs.850/-- 0202 0707 Rs.11,900/Rs.11,900/--
AfternoonAfternoon Rs.700/Rs.700/-- 0202 0707 Rs.9,800/Rs.9,800/--
EveningEvening Rs.900/Rs.900/-- 0202 0707 Rs.12,600/Rs.12,600/--
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Ahmedabad:My FM 94.32nd week (12thOctober 18th October)
TimeTimeBandBand
RateRate SlotsSlots DaysDays TotalTotal
MorningMorning Rs.850/Rs.850/-- 0404 0707 Rs.23,800/Rs.23,800/--
AfternoonAfternoon Rs.700/Rs.700/-- 0303 0707 Rs.14,700/Rs.14,700/--
EveningEvening Rs.900/Rs.900/-- 0404 0707 Rs.25,200/Rs.25,200/--
Late NightLate Night Rs.700/Rs.700/-- 0202 0707 Rs.9,800/Rs.9,800/--
1st Week + 2nd Week = 34,300 + 73,500
= Rs.1,07,800/-
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PrintPrintNewspaperNewspaper InsertionsInsertions Rate/insRate/ins PremiumPremium AreaArea TotalTotal
PunePuneMirrorMirror
0404 Rs.600Rs.600 Rs.150/Rs.150/-- 120sq.cm120sq.cm Rs.3,60,000Rs.3,60,000
KolkataKolkata
MirrorMirror
0404 Rs.600Rs.600 Rs.150/Rs.150/-- 120sq.cm120sq.cm Rs.3,60,000Rs.3,60,000
HyderabadHyderabadDNADNA
0404 Rs.550Rs.550 Rs.150/Rs.150/-- 120sq.cm120sq.cm Rs.3,36,000Rs.3,36,000
ChennaiChennai
DNADNA
0404 Rs.550Rs.550 Rs.150/Rs.150/-- 120sq.cm120sq.cm Rs.3,36,000Rs.3,36,000
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Out Door : Rs.20,12,000/-
Print: Rs.10,92,000/-
TVCs: Rs.26,25,000/-Radio:Rs.10,30,350/-
TOTAL MEDIA EXPENDITURE
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Christmas and New YearChristmas and New Year
Target Audience according to the Media used:Target Audience according to the Media used:
Club AssociationsClub Associations
Mall ActivationsMall ActivationsPrintPrint
TVCsTVCs
RadioRadio
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Club Association
Archies has a tieArchies has a tie--up with Rotary Club in all 8 citesup with Rotary Club in all 8 cites
Sponsorship of Rs. 3,00,000 /Sponsorship of Rs. 3,00,000 /-- for New Year'sfor New Year's
Eve FunctionEve FunctionRs. 3,00,000 * 8 citiesRs. 3,00,000 * 8 cities
Total = Rs. 24,00,000/Total = Rs. 24,00,000/--
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Mall Activation on 25Mall Activation on 25thth & 31& 31stst
CityCity MallsMalls RateRate TotalTotal
MumbaiMumbai 0202 50,00050,000 2,00,0002,00,000
DelhiDelhi 0202 50,00050,000 2,00,0002,00,000
BengaluruBengaluru 0202 30,00030,000 1,20,0001,20,000
ChennaiChennai 0202 30,00030,000 1,20,0001,20,000
PunePune 0202 20,00020,000 80,00080,000
KolkataKolkata 0202 20,00020,000 80,00080,000
AhmedabadAhmedabad 0202 20,00020,000 80,00080,000
HyderabadHyderabad 0202 20,00020,000 80,00080,000
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PrintPrintNewspaperNewspaper InsertionsInsertions Rate/insRate/ins PremiumPremium AreaArea TotalTotal
MumbaiMumbai
MirrorMirror
0606 Rs.600Rs.600 Rs.150/Rs.150/-- 120sq.cm120sq.cm Rs.5,40,000Rs.5,40,000
PunePuneMirrorMirror
0606 Rs.600Rs.600 Rs.150/Rs.150/-- 120sq.cm120sq.cm Rs.5,40,000Rs.5,40,000
KolkataKolkataMirrorMirror
0606 Rs.600Rs.600 Rs.150/Rs.150/-- 120sq.cm120sq.cm Rs.5,40,000Rs.5,40,000
BangaloreBangalore
MirrorMirror
0606 Rs.600Rs.600 Rs.150/Rs.150/-- 120sq.cm120sq.cm Rs.5,40,000Rs.5,40,000
AhmedabadAhmedabadMirrorMirror
0606 Rs.600Rs.600 Rs.150/Rs.150/-- 120sq.cm120sq.cm Rs.5,40,000Rs.5,40,000
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NewspaperNewspaper InsertionsInsertions Rate/insRate/ins PremiumPremium AreaArea TotalTotal
Delhi DNADelhi DNA 0606 Rs.550Rs.550 Rs.150/Rs.150/-- 120sq.cm120sq.cm Rs.5,04,000Rs.5,04,000
ChennaiChennaiDNADNA
0606 Rs.550Rs.550 Rs.150/Rs.150/-- 120sq.cm120sq.cm Rs.5,04,000Rs.5,04,000
HyderabadHyderabad
DNADNA
0606 Rs.550Rs.550 Rs.150/Rs.150/-- 120sq.cm120sq.cm Rs.5,04,000Rs.5,04,000
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TVCTVC
ChannelChannel SlotSlot InsertionInsertionss
Cost/10seCost/10secc
DaysDays TotalTotal
ColorsColors PrimePrimetimetime
0202 Rs.2,50,000Rs.2,50,000 0505 Rs.25,00,00Rs.25,00,0000
With MTV, we have a deal of 15 days of Rs.5,00,000/- for FCTwhich would include Tickers, Vignettes and Pop-ups
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RadioRadio Mumbai: Radio Mirchi for 10 days
TimeTimeBandBand
RateRate SlotsSlots DaysDays TotalTotal
MorningMorning Rs.1100/Rs.1100/-- 0404 1010 Rs.44,000/Rs.44,000/--
AfternoonAfternoon Rs.900/Rs.900/-- 0404 1010 Rs.36,000/Rs.36,000/--
EveningEvening Rs.1100/Rs.1100/-- 0404 1010 Rs.44,000/Rs.44,000/--
Late NightLate Night Rs.900/Rs.900/-- 0404 1010 Rs.36,000/Rs.36,000/--
TOTAL : Rs.1,60,000/-
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Same is applicable for:
Delhi
Kolkata Bengaluru
Pune
Hyderabad
Grand Total = 1,60,000 * 6 cities
= Rs.9,60,000/-
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Chennai: Suryan FM 93.5 for 10 days
TimeTimeBandBand
RateRate SlotsSlots DaysDays TotalTotal
MorningMorning Rs.950/Rs.950/-- 0404 1010 Rs.38,000/Rs.38,000/--
AfternoonAfternoon Rs.750/Rs.750/-- 0404 1010 Rs.30,000/Rs.30,000/--
EveningEvening Rs.950/Rs.950/-- 0404 1010 Rs.38,000/Rs.38,000/--
Late NightLate Night Rs.750/Rs.750/-- 0404 1010 Rs.30,000/Rs.30,000/--
TOTAL : Rs.1,37,000/-
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Ahmedabad: My FM 94.3 for 10 days
TimeTimeBandBand
RateRate SlotsSlots DaysDays TotalTotal
MorningMorning Rs.850/Rs.850/-- 0404 1010 Rs.34,000/Rs.34,000/--
AfternoonAfternoon Rs.700/Rs.700/-- 0404 1010 Rs.28,000/Rs.28,000/--
EveningEvening Rs.900/Rs.900/-- 0505 1010 Rs.45,000/Rs.45,000/--
Late NightLate Night Rs.700/Rs.700/-- 0404 1010 Rs.28,000/Rs.28,000/--
TOTAL : Rs.1,35,000/-
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Out Door : Rs.24,00,000/-
Mall Activation : Rs. 9,60,000/-
Print: Rs. 42,12,000/-TVCs: Rs.30,00,000/-
Radio:Rs.12,32,500/-
TOTAL MEDIA EXPENDITURE
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Valentines DayValentines Day
Target Audience according to the Media used:Target Audience according to the Media used:
Mall ActivationsMall Activations
TVCsTVCs RadioRadio
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Mall Activation on 13Mall Activation on 13thth & 14& 14stst FebruaryFebruary
CityCity MallsMalls RateRate TotalTotal
MumbaiMumbai 0202 40,00040,000 3,20,0003,20,000
DelhiDelhi 0202 40,00040,000 3,20,0003,20,000
BengaluruBengaluru 0202 30,00030,000 1,20,0001,20,000
PunePune 0202 20,00020,000 1,60,0001,60,000
AhmedabadAhmedabad 0202 20,00020,000 1,60,0001,60,000
TOTAL : Rs. 6,00,000/-
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TVCTVC
For Valentines Day, we have a deal of 15 daysFor Valentines Day, we have a deal of 15 days
with both MTV and 9XM for FCTwith both MTV and 9XM for FCT
Deal with MTVDeal with MTV Rs. 4,00,000/Rs. 4,00,000/-- Deal with 9XMDeal with 9XM Rs. 3,00,000/Rs. 3,00,000/--
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Mumbai: Radio Mirchi(3rd,5th and 7th February )
Radio
TimeTime
BandBand
RateRate SlotsSlots DaysDays TotalTotal
MorningMorning Rs.1100/Rs.1100/-- 0202 0303 Rs.6,600/Rs.6,600/--
EveningEvening Rs.1100/Rs.1100/-- 0202 0303 Rs.6,600/Rs.6,600/--
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TimeTimeBandBand
RateRate SlotsSlots DaysDays TotalTotal
MorningMorning Rs.1100/Rs.1100/-- 0303 0202 Rs.6,600/Rs.6,600/--
EveningEvening Rs.1100/Rs.1100/-- 0303 0202 Rs.6,600/Rs.6,600/--
Late NightLate Night Rs.900/Rs.900/-- 0303 0202 Rs.3,600/Rs.3,600/--
Mumbai: Radio Mirchi(9th and 11th February )
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Mumbai: Radio Mirchi(13th February )
TimeTimeBandBand
RateRate SlotsSlots DaysDays TotalTotal
MorningMorning Rs.1100/Rs.1100/-- 0303 0101 Rs.3,300/Rs.3,300/--
AfternoonAfternoon Rs.900/Rs.900/-- 0303 0101 Rs.2,700/Rs.2,700/--
EveningEvening Rs.1100/Rs.1100/-- 0404 0101 Rs.4,400/Rs.4,400/--
Late NightLate Night Rs.900/Rs.900/-- 0202 0101 Rs.2,700/Rs.2,700/--
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TimeTimeBandBand
RateRate SlotsSlots DaysDays TotalTotal
MorningMorning Rs.1100/Rs.1100/-- 0202 0101 Rs.2,200/Rs.2,200/--
AfternoonAfternoon Rs.900/Rs.900/-- 0202 0101 Rs.1,800/Rs.1,800/--
EveningEvening Rs.1100/Rs.1100/-- 0202 0101 Rs.2,200/Rs.2,200/--
Mumbai: Radio Mirchi(14th February )
Grand Total Mumbai: Rs. 49,300/-
Mumbai + Delhi : Rs 98,600/-
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Pune Radio Mirchi(3rd ,5th and 7th february )
TimeTimeBandBand
RateRate SlotsSlots DaysDays TotalTotal
MorningMorning Rs.1100/Rs.1100/-- 0303 0303 Rs.9,900/Rs.9,900/--
EveningEvening Rs.1100/Rs.1100/-- 0303 0303 Rs.9,900/Rs.9,900/--
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Pune: Radio Mirchi1st week (9th and 11th February)
TimeTimeBandBand
RateRate SlotsSlots DaysDays TotalTotal
MorningMorning Rs.1100/Rs.1100/-- 0404 0202 Rs.8,800/Rs.8,800/--
EveningEvening Rs.1100/Rs.1100/-- 0404 0202 Rs.8,800/Rs.8,800/--
Late NightLate Night Rs.900/Rs.900/-- 0303 0202 Rs.5,400/Rs.5,400/--
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Pune: Radio Mirchi(13th February )
TimeTimeBandBand
RateRate SlotsSlots DaysDays TotalTotal
MorningMorning Rs.1100/Rs.1100/-- 0404 0101 Rs.4,400/Rs.4,400/--
AfternoonAfternoon Rs.900/Rs.900/-- 0303 0101 Rs.2,700/Rs.2,700/--
EveningEvening Rs.1100/Rs.1100/-- 0505 0101 Rs.5,500/Rs.5,500/--
Late NightLate Night Rs.900/Rs.900/-- 0303 0101 Rs.2,700/Rs.2,700/--
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Pune: Radio Mirchi(14th February )
TimeTimeBandBand
RateRate SlotsSlots DaysDays TotalTotal
MorningMorning Rs.1100/Rs.1100/-- 0404 0101 Rs.4,400/Rs.4,400/--
AfternoonAfternoon Rs.900/Rs.900/-- 0303 0101 Rs.2,700/Rs.2,700/--
EveningEvening Rs.1100/Rs.1100/-- 0202 0101 Rs.2,200/Rs.2,200/--
Grand Total Pune: Rs. 67,400/-
Pune + Bengaluru : Rs 1,34,800/-
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Kolkata: Radio Mirchi1st week (3rd,5th and 7th February)
TimeTimeBandBand
RateRate SlotsSlots DaysDays TotalTotal
MorningMorning Rs.1100/Rs.1100/-- 0303 0303 Rs.3,300/Rs.3,300/--
AfternoonAfternoon Rs.900/Rs.900/-- 0303 0303 Rs.8,100/Rs.8,100/--
EveningEvening Rs.1100/Rs.1100/-- 0303 0303 Rs.9,900/Rs.9,900/--
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Kolkata: Radio Mirchi1st week (9th and 11th February )
TimeTimeBandBand
RateRate SlotsSlots DaysDays TotalTotal
MorningMorning Rs.1,100/Rs.1,100/-- 0404 0202 Rs.8,800/Rs.8,800/--
AfternoonAfternoon Rs.900/Rs.900/-- 0404 0202 Rs.7,200/Rs.7,200/--
EveningEvening Rs.1,100/Rs.1,100/-- 0404 0202 Rs.8,800/Rs.8,800/--
Late NightLate Night Rs.900/Rs.900/-- 0303 0202 Rs.5,400/Rs.5,400/--
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Kolkata: Radio Mirchi(13th February )
TimeTimeBandBand
RateRate SlotsSlots DaysDays TotalTotal
MorningMorning Rs.1100/Rs.1100/-- 0404 0101 Rs.4,400/Rs.4,400/--
AfternoonAfternoon Rs.900/Rs.900/-- 0404 0101 Rs.3,600/Rs.3,600/--
EveningEvening Rs.1100/Rs.1100/-- 0505 0101 Rs.5,500/Rs.5,500/--
Late NightLate Night Rs.900/Rs.900/-- 0404 0101 Rs.3,600/Rs.3,600/--
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Kolkata: Radio Mirchi(14th February )
TimeTimeBandBand
RateRate SlotsSlots DaysDays TotalTotal
MorningMorning Rs.1100/Rs.1100/-- 0404 0101 Rs.4,400/Rs.4,400/--
AfternoonAfternoon Rs.900/Rs.900/-- 0404 0101 Rs.3,600/Rs.3,600/--
EveningEvening Rs.1100/Rs.1100/-- 0303 0101 Rs.3,300/Rs.3,300/--
Grand Total Kolkata: Rs. 86,500/-
Kolkata+ Hydrebad : Rs 1,73,000/-
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Chennai: Suryan FM 93.5(3rd ,5th and 7th february )
TimeTimeBandBand
RateRate SlotsSlots DaysDays TotalTotal
MorningMorning Rs.950/Rs.950/-- 0303 0303 Rs.8,550/Rs.8,550/--
EveningEvening Rs.950/Rs.950/-- 0303 0303 Rs.8,550/Rs.8,550/--
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TimeTimeBandBand
RateRate SlotsSlots DaysDays TotalTotal
MorningMorning Rs.950/Rs.950/-- 0404 0202 Rs.7,600/Rs.7,600/--
EveningEvening Rs.950/Rs.950/-- 0404 0202 Rs.7,600/Rs.7,600/--
LateLateNightNight
Rs.750/Rs.750/-- 0303 0202 Rs.4,500/Rs.4,500/--
Chennai: Suryan FM 93.5(9th and 11th February )
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Chennai: Suryan FM 93.5(13th February )
TimeTimeBandBand
RateRate SlotsSlots DaysDays TotalTotal
MorningMorning Rs.950/Rs.950/-- 0404 0101 Rs.3,800/Rs.3,800/--
AfternoonAfternoon Rs.750/Rs.750/-- 0303 0101 Rs.2,250/Rs.2,250/--
EveningEvening Rs.950/Rs.950/-- 0505 0101 Rs.4,750/Rs.4,750/--
LateLateNightNight
Rs.750/Rs.750/-- 0303 0101 Rs.2,250/Rs.2,250/--
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Chennai: Suryan FM 93.5(14th February )
TimeTimeBandBand
RateRate SlotsSlots DaysDays TotalTotal
MorningMorning Rs.950/Rs.950/-- 0404 0101 Rs.3,800/Rs.3,800/--
AfternoonAfternoon Rs.750/Rs.750/-- 0303 0101 Rs.2,250/Rs.2,250/--
EveningEvening Rs.950/Rs.950/-- 0202 0101 Rs.1,900/Rs.1,900/--
Chennai Total : Rs.57,800/-
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TimeTimeBandBand
RateRate SlotsSlots DaysDays TotalTotal
MorningMorning Rs.850/Rs.850/-- 0303 0303 Rs.7,650/Rs.7,650/--
AfternoonAfternoon Rs.700/Rs.700/-- 0303 0303 Rs.6,300/Rs.6,300/--
EveningEvening Rs.900/Rs.900/-- 0303 0303 Rs.8,100/Rs.8,100/--
Ahmedabad : My FM 94.3(3rd,5th and 7th February)
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TimeTimeBandBand
RateRate SlotsSlots DaysDays TotalTotal
MorningMorning Rs.850/Rs.850/-- 0404 0202 Rs.6,800/Rs.6,800/--
AfternoonAfternoon Rs.700/Rs.700/-- 0404 0202 Rs.5,600/Rs.5,600/--
EveningEvening Rs.900/Rs.900/-- 0404 0202 Rs.7,200/Rs.7,200/--
Late NightLate Night Rs.900/Rs.900/-- 0303 0202 Rs.4,200/Rs.4,200/--
Ahmedabad : My FM 94.3(9th and 11th February)
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Ahmedabad : My FM 94.3(13th February)
TimeTimeBandBand
RateRate SlotsSlots DaysDays TotalTotal
MorningMorning Rs.850/Rs.850/-- 0404 0101 Rs.3,400/Rs.3,400/--
AfternoonAfternoon Rs.700/Rs.700/-- 0404 0101 Rs.2,800/Rs.2,800/--
EveningEvening Rs.900/Rs.900/-- 0505 0101 Rs.4,500/Rs.4,500/--
Late NightLate Night Rs.900/Rs.900/-- 0404 0101 Rs.3,600/Rs.3,600/--
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Ahmedabad : My FM 94.3
(14th
February)TimeTimeBandBand
RateRate SlotsSlots DaysDays TotalTotal
MorningMorning Rs.850/Rs.850/-- 0404 0101 Rs.3,400/Rs.3,400/--
AfternoonAfternoon Rs.700/Rs.700/-- 0404 0101 Rs.2,800/Rs.2,800/--
EveningEvening Rs.900/Rs.900/-- 0303 0101 Rs.2,700/Rs.2,700/--
Ahmedabad Total: Rs 69,050/-
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Radio Grand Total : Rs 5,33,250/-
Mall Activations: Rs.6,00,00/-
TVCs :Rs.7,00,000/-
Grand Total : Rs 18,33,250/-
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Just an Archies Card awayJust an Archies Card away
The Campaign duration is from the 1The Campaign duration is from the 1stst of May to the 15of May to the 15thth
of the same month.of the same month.
Media usedMedia used OutdoorOutdoor
InternetInternet
TVCTVC
PrintPrint
RadioRadio
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OutdoorOutdoor
Ads on Bus Panels of 20 buses in each cityAds on Bus Panels of 20 buses in each city
Left Panel costs Rs. 4,500/Left Panel costs Rs. 4,500/--
Total = 4500*20 = Rs. 90,000/Total = 4500*20 = Rs. 90,000/--
For 8 cities, the Total is Rs. 7,20,000/For 8 cities, the Total is Rs. 7,20,000/--
Back panel costs Rs 3500/Back panel costs Rs 3500/-- in Mumbaiin Mumbai
Total 3500*10 = 1,12500/Total 3500*10 = 1,12500/--
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Hoardings for a period of OneHoardings for a period of One
MonthMonth
CityCity No. of No. ofLocationsLocations
RateRate TotalTotal
MumbaiMumbai 44 80,00080,000 3,20,0003,20,000
DelhiDelhi 44 80,00080,000 3,20,0003,20,000
BengaluruBengaluru 44 80,00080,000 3,20,0003,20,000
ChennaiChennai 44 80,00080,000 3,20,0003,20,000
PunePune 44 60,00060,000 2,400002,40000AhmedabadAhmedabad 44 60,00060,000 2,400002,40000
HyderabadHyderabad 44 60,00060,000 2,400002,40000
KolkataKolkata 44 60,00060,000 2,400002,40000
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InternetInternet
We have a tieWe have a tie--up with social networking sitesup with social networking sites
such as Facebook and Orkut for 2 dayssuch as Facebook and Orkut for 2 days
The deal is Rs. 6,00,000/The deal is Rs. 6,00,000/-- per dayper day
Total = 6,00000*2 = Rs. 12,00,000/Total = 6,00000*2 = Rs. 12,00,000/--
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Radio
TimeTimeBandBand
RateRate SlotsSlots DaysDays TotalTotal
MorningMorning Rs.1100/Rs.1100/-- 0202 0707 Rs.15,400/Rs.15,400/--
EveningEvening Rs.1100/Rs.1100/-- 0202 0707 Rs.15,400/Rs.15,400/--
Mumbai: Radio Mirchi for 2 weeks
1st
week : 1st
May 7th
May
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TimeTimeBandBand
RateRate SlotsSlots DaysDays TotalTotal
MorningMorning Rs.1100/Rs.1100/-- 0303 0707 Rs.23,100/Rs.23,100/--
EveningEvening Rs.1100/Rs.1100/-- 0303 0707 Rs.23,100/Rs.23,100/--
Mumbai: Radio Mirchi for 2 weeks2nd week : 8th May 15th May
Total : 30,800 + 46200 = 77,000/-
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Same is applicable for:
Delhi
Kolkata
Bengaluru
Pune
Hyderabad
Grand Total = 77,000 * 6 cities
= Rs.4,62,000/-
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Chennai: Suryan Fm 93.5 for 2 weeks1st week : 1st May 7th May
TimeTimeBandBand
RateRate SlotsSlots DaysDays TotalTotal
MorningMorning Rs.950/Rs.950/-- 0202 0707 Rs.13,300/Rs.13,300/--
EveningEvening Rs.950/Rs.950/-- 0202 0707 Rs.13,300/Rs.13,300/--
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Chennai: Suryan Fm 93.5 for 2 weeks2nd week : 8th May 15th May
TimeTimeBandBand
RateRate SlotsSlots DaysDays TotalTotal
MorningMorning Rs.950/Rs.950/-- 0303 0707 Rs.15750/Rs.15750/--
EveningEvening Rs.950/Rs.950/-- 0303 0707 Rs.15750/Rs.15750/--
Total : 26,600+31500 = 58,100/-
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Ahmedabad: My FM 94.3Ahmedabad: My FM 94.3
11ststweekweek
TimeTimeBandBand
RateRate SlotsSlots DaysDays TotalTotal
MorningMorning Rs.850/Rs.850/-- 0202 0707 Rs.11900/Rs.11900/--
EveningEvening Rs.900/Rs.900/-- 0303 0303 Rs.12600/Rs.12600/--
Total:24500/-
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TimeTimeBandBand
RateRate SlotsSlots DaysDays TotalTotal
MorningMorning Rs.850/Rs.850/-- 0303 0707 Rs.17850/Rs.17850/--
EveningEvening Rs.900/Rs.900/-- 0303 0707 Rs.18900/Rs.18900/--
Total: 36750/-
Ahmedabad: My FM 94.3Ahmedabad: My FM 94.3
2nd week2nd week
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TVCTVC
For this campaign, we have a deal of 15 daysFor this campaign, we have a deal of 15 days
with both MTV and 9XM for FCTwith both MTV and 9XM for FCT
Deal with MTVDeal with MTV Rs. 4,00,000/Rs. 4,00,000/-- Deal with 9XMDeal with 9XM Rs. 3,00,000/Rs. 3,00,000/--
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PrintPrint
NewspaperNewspaper InsertionsInsertions Rate/insRate/ins PremiumPremium AreaArea TotalTotal
MumbaiMumbai
MirrorMirror
0404 Rs.600Rs.600 Rs.150/Rs.150/-- 120sq.cm120sq.cm Rs.3,60000Rs.3,60000
PunePuneMirrorMirror
0404 Rs.600Rs.600 Rs.150/Rs.150/-- 120sq.cm120sq.cm Rs.3,60000Rs.3,60000
KolkataKolkataMirrorMirror
0404 Rs.600Rs.600 Rs.150/Rs.150/-- 120sq.cm120sq.cm Rs.3,60000Rs.3,60000
BangaloreBangaloreMirrorMirror 0404 Rs.600Rs.600 Rs.150/Rs.150/-- 120sq.cm120sq.cm Rs.3,60000Rs.3,60000
AhmedabaAhmedabad Mirrord Mirror
0404 Rs.600Rs.600 Rs.150/Rs.150/-- 120sq.cm120sq.cm Rs.3,60000Rs.3,60000
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NewspaperNewspaper InsertionsInsertions Rate/insRate/ins PremiumPremium AreaArea TotalTotal
Delhi DNADelhi DNA 0404 Rs.550Rs.550 Rs.150/Rs.150/-- 120sq.cm120sq.cm Rs.3,36,000Rs.3,36,000
ChennaiChennaiDNADNA
0404 Rs.550Rs.550 Rs.150/Rs.150/-- 120sq.cm120sq.cm Rs.3,36,000Rs.3,36,000
HyderabadHyderabadDNADNA
0404 Rs.550Rs.550 Rs.150/Rs.150/-- 120sq.cm120sq.cm Rs.3,36,000Rs.3,36,000
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Total ExpenditureTotal Expenditure
Out door: 7,20000Out door: 7,20000
Hoardings: 29,60000Hoardings: 29,60000
Internet: 12,00000Internet: 12,00000TVC: 7,00,000TVC: 7,00,000
Radio: 5,81,350Radio: 5,81,350
Print: 2808,000Print: 2808,000
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Friendship DayFriendship Day
ON Ground activitiesON Ground activities
We have tie ups with 4 colleges each in Mumbai,We have tie ups with 4 colleges each in Mumbai,Delhi, Kolkata, Chennai and Bangalore for Rs,Delhi, Kolkata, Chennai and Bangalore for Rs,
1000010000
In Pune, Hyderabad and Ahmedabad, deals areIn Pune, Hyderabad and Ahmedabad, deals are
with 2 colleges each for Rs. 5000with 2 colleges each for Rs. 5000
Total expenditure here is Rs. 2,30000/Total expenditure here is Rs. 2,30000/--
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RadioRadio
TimeTimeBandBand
RateRate SlotsSlots DaysDays TotalTotal
MorningMorning Rs.1100/Rs.1100/-- 0202 0707 Rs.15400/Rs.15400/--
EveningEvening Rs.1100/Rs.1100/-- 0202 0707 Rs.15400/Rs.15400/--
Total: 30,800/-
Mumbai: Radio Mirchi form 26thJuly to 1stAug
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Same is applicable for:
Delhi
Kolkata Bengaluru
Grand Total = 30800 * 4 cities
= Rs.1,23,200/-
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Chennai: Suryan Fm 93.5 from 26th july to 1st august
TimeTimeBandBand
RateRate SlotsSlots DaysDays TotalTotal
MorningMorning Rs.950/Rs.950/-- 0202 0707 Rs.13,300/Rs.13,300/--
EveningEvening Rs.950/Rs.950/-- 0202 0707 Rs.13,300/Rs.13,300/--
Total : 26,600/-
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Ahmedabad: My FMAhmedabad: My FM
TimeTimeBandBand
RateRate SlotsSlots DaysDays TotalTotal
MorningMorning Rs.850/Rs.850/-- 0303 0707 Rs.17850/Rs.17850/--
EveningEvening Rs.900/Rs.900/-- 0303 0707 Rs.18900/Rs.18900/--
Total: 36750/-
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Hyderabad Radio MirchiHyderabad Radio Mirchi
TimeTimeBandBand
RateRate SlotsSlots DaysDays TotalTotal
MorningMorning Rs.1100/Rs.1100/-- 0303 0707 Rs.23100/Rs.23100/--
EveningEvening Rs.1100/Rs.1100/-- 0303 0707 Rs.23100/Rs.23100/--
Pune radio costs are the same
Total cost : 92400/-
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Total ExpenditureTotal Expenditure
Radio: 2,78950Radio: 2,78950
Outdoor: 2,30000Outdoor: 2,30000
TOTAL : Rs. 5,68,950/TOTAL : Rs. 5,68,950/--
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Complete Media PlanComplete Media PlanCampaignCampaign Corporate BudgetCorporate Budget Regional BudgetRegional Budget
Diwali:Diwali: TVC: 2625000TVC: 2625000
Radio: 1030350Radio: 1030350
Print: 1092000Print: 1092000
Outdoor: 2012000Outdoor: 2012000
Christmas and NewChristmas and New
YearYear
Radio: 12,32.000Radio: 12,32.000
Print: 42,12,000Print: 42,12,000
TVC: 30,00,000TVC: 30,00,000
Outdoor: 24,00000Outdoor: 24,00000
Malls: 9.60000Malls: 9.60000
ValentinesValentines Radio: 533250Radio: 533250
TVC: 700000TVC: 700000
Malls: 600000Malls: 600000
BondingBonding Internet: 12,00000Internet: 12,00000
TVC 700000TVC 700000
Radio: 581350Radio: 581350
Print: 2808000Print: 2808000
Bus: 7312500Bus: 7312500
Hoardings: 29.60000Hoardings: 29.60000
Friendship dayFriendship day Radio: 278950Radio: 278950 On grd: 2,3000On grd: 2,3000
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Total ExpenditureTotal Expenditure
Corporate Expenditure : Rs.2,00,02,900/Corporate Expenditure : Rs.2,00,02,900/--
Regional Budget : Rs. 99,94,500/Regional Budget : Rs. 99,94,500/--
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Thank YouThank You