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睿智起航（信息通讯技术企业） 可持续创业培训项目

Welcome to SMART Start-up ICT

Training on Sustainable Entrepreneurship Time: 18 – 21 October, 2011 Location: T-Systems, Unit 1902-1904, Henderson Metropolitan, No.155 Tianjin Road, Huangpu District, Shanghai 200001, P.R.China, 上海黄浦区天津路 155 号名人商业大厦 1902-1904 室 200001 Training’s organizer: UNEP/Wuppertal Institute Collaborating Centre on Sustainable Consumption and Production (CSCP) Training’s Hosts: Deutsche Telekom and T-Systems China, China Guanghua Foundation Contact: smart@sustain-entrepreneurship.org Language: English

Dear future Sustainable Entrepreneur: Welcome! You are about to embark on an amazing journey… the discovery of Sustainable Entrepreneurship and its potential to create a ripple effect on your community, your country, your world! You are invited to join the SMART Start-up ICT training programme, which is to empower participants not only in their efforts to become sustainable entrepreneurs but also to improve their facilitation skills and to build knowledge on sustainability such that they feel comfortable sharing their learning, sharing their experience, and ultimately, becoming educators for sustainable entrepreneurship as well. Since sustainability is not limited to a single definition and comprises various environmental, social and economical aspects, a diversity of participants in terms of gender, education, life expectations and experience, is crucial for an inclusive and holistic approach that the training strives to provide. We believe that this diversity is crucial to stimulate the creativity that we hope to inspire during this training!

By taking part in the SMART Start-up ICT training programme you will be empowered to move forward on the understanding that:

• Sustainability concepts can be translated into successful business models in the ICT sector

• Learn from existing/established entrepreneurs about challenges and success factors for sustainable entrepreneurship in the ICT sector

• Get in contact with global multinational companies from the ICT sector and learn about their understanding of sustainability in the ICT sector

• Sustainable Lifestyles can serve as sources of inspiration for innovative entrepreneurs

You are joining the SMART Start-up ICT programme! – You are going to explore with other participants and appreciate the three core values that drive the entire process: CONNECT Connect Sustainability and Entrepreneurship through an experiential learning process. The linkages built between sustainability, visualization and business concepts that are presented and analyzed throughout the entire training package strengthen these connections. Special focus is thereby given to the ICT sector. CREATE Creativity, dialogue and interaction for free generation and exchange of ideas to seize the opportunities that sustainability presents are the underlying reason behind each activity contained in the program. INSPIRE Proactively boost inspiration to draw upon the innate creativity of programme participants. There are no right or wrong answers or judgments of any sort. Each participant is encouraged to develop the learning process in a way that best suits their personality, background and expectations.

Let yourself get inspired! Empower yourself and become a Sustainable Entrepreneur by:

The four SMART Start-up ICT thematic areas, which you are going to experience during this training include:

 

My idea meets the world –Performing the reality check

Module 3

1

My lifestyle defines the world Exploring Sustainability

Module 1

My idea spins the world Discovering Opportunities

Module 2

My idea becomes a reality –Developing

the business strategy

Module 4

Furthermore, as a participant of the SMART Start-up ICT training, you will have an exclusive opportunity to join the SMART Start-up ICT Multi-Stakeholder Dialogue on the Future of Sustainable Business and Entrepreneurship in China, which is taking place on the last day of the training on 21st of October 2011.

This event will open an interdisciplinary dialogue to a broad range of international Sustainable Business and Entrepreneurship stakeholders, from entrepreneurs to policy makers including NGOs, academicians, grant makers, companies and investors as well as the next generation of Chinese sustainable entrepreneurs.

Discussions on the meta level will be built upon practical insights, among which the sustainable business ideas and business models developed by the participants of the SMART Start-up ICT Training. This event provides a unique opportunity to get a practical insight into:

• Defining the state-of-the-art of Sustainable Business and Entrepreneurship in China,

• Sketching current trends, mechanisms and tools for enhancing the capacity of sustainable entrepreneurs/sustainable business especially at the early stages of business development,

• Exploring social innovation, new business models and entrepreneurial solutions that are the signposts to future market opportunities and the building of the Green Economy,

• Networking with experts from the sustainability field and the ICT sector The expected outcomes of the SMART Start-up ICT Multi-Stakeholder Dialogue on Sustainable Business and Entrepreneurship are:

• Increasing the knowledge of existing and future ICT sustainable business models,

• Building a common understanding of the existing challenges, opportunities and needs to enhance the quality of entrepreneurs in China,

• Defining how their contribution to the Green Economy can be reinforced,

• Exploring potential collaboration areas and examining future directions on how the invited stakeholders can jointly foster the capacity of Sustainable Entrepreneurship field.

AGENDA OF THE TRAINING

DAY 1 Tuesday, 18 October 2011

My lifestyle defines the world EXPLORING SUSTAINABILITY

Time Min Unit / theme Format

9.30- 10.00

30 Welcoming – Embarking on the journey Introducing CSCP, T-Systems China, China Guanghua Foundation

Presentations

10.00- 10.25

25 Let's get to know the crew Acquaintance activity

10.25- 11.00

35 European and Asian best case examples of sustainable entrepreneurs

Presentation Discussion

11.00- 11.15

15 Coffee break

11.15- 11.30

15 Introduction to the Sustainable Consumption & Production – Diving into the subject of sustainability

Presentation, Movie

11.30- 11.50

15 Introduction to SMART Start-up Journey – Unfold your navigation chart!

Introduction to Experiential Learning approach

Introduction to the Agenda of DAY 1

Presentations

11.50- 12.10

20 Living loops – Towards systems thinking! Activity: Cause- effect relationships in a system

12.10- 13.00

50 A day at the Sunny Beach Hotel – Part 1 What's going on the coast, as we sail away?

Activity: Cause- effect relationships in a system Activity reporting Video

13.00- 14.00

60 Lunch

14.00- 15.15

75 Meanwhile...what's going on the coast? Hotel at the Sunny Beach 2 – Part 2

Activity: Idea generation

15.15- 15.30

15 Coffee break

15.30- 16.30

60 • Practitioners input: Existing

entrepreneurs present challenges and success factors for sustainable entrepreneurship (focus: ICT sector)

Entrepreneurs’ presentations Discussion

16.30-16.40

10 Sessions’ summary Presentation

16.40-17.00

20 Open space Evaluation

培训日程

第一天 2011 年 10 月 18 日，星期二 我的生活方式决定世界的面貌

探索可持续性

起止 时间

时长 单元/主题 形式

9.30- 10.00

30 欢迎辞 — 旅程开始出发

介绍：联合国环境规划署/伍珀塔尔研究所可持续

消费和生产合作中心(CSCP)、德国电信集团中国

公司、中国光华科技基金会

演讲

10.00- 10.25

25 介绍全体与会人员 相识活动

10.25- 11.00

35 欧洲及亚洲走可持续发展之路企业家的成功案例 演讲 讨论

11.00- 11.15

15 茶歇

11.15- 11.30

15 关于可持续消费和生产的介绍 — 深入探究可持续性的有关议题

演讲 播放影像

11.30- 11.50

15 介绍睿智起航可持续创业之旅— 请展开你的导航图！

介绍体验式学习方法

介绍第一天培训日程安排

演讲

11.50- 12.10

20 生存圈 —系统性思考！ 培训活动：系统中的因果关系

12.10- 13.00

50 阳光海滩宾馆的一天 — 第一部分

当我们启航时，海岸上发生了什么？

培训活动：系统中的因果关系 培训活动汇报 播放影像

13.00- 14.00

60 午餐

14.00- 15.15

75 同时……海岸上发生了什么？ 阳光海滩宾馆的一天 — 第二部分

培训活动：产生创意

15.15- 15.30

15 茶歇

15.30- 16.30

60 • 从业者现场介绍: 企业家讲述可持续创业

过程中的挑战以及成功要素 (聚焦: 信息通

信技术企业)

企业家演讲 讨论

16.30-16.40

10 当日培训总结 演讲

16.40-17.00

20 自由开放环节 评估

DAY 2: Wednesday, 19 October 2011

My idea spins the world DISCOVERING OPPORTUNITIES

Time Min Unit / theme Format

9.30 - 9.45

15 Breakfast treat - It's first mates' time Recapitulation, first mates’ presentations

9.45 -10.00

15 From Sustainability to opportunities for innovation – Introduction – Let the wind guide you!

Presentation

10.00- 10.10

10 Observing creatively – Adjust your telescope for better seeing the opportunities around!

Presentation, Movie

10.10-11.00

50 Take a good look around Activity: Sustainability assessment

11.00-11.15

15 Coffee break

11.15-11.45

30 Take a good look around Activity reporting

11.45- 13.00

75 Hot spots game – Polish your telescope! Movie, Activity: Life Cycle Thinking

13.00-14.00

60 Lunch

14.00- 15.15

75 Pictofuture – Visualise your sustainable future!

Activity: Visioning exercise

15.15- 15.30

15 Coffee break

15.30- 16.30

60 • Practitioners input: Existing entrepreneurs present challenges and success factors for sustainable entrepreneurship (focus: ICT sector)

Entrepreneurs’ presentations Discussion

16.30-16.40

10 Sessions’ summary

16.40-17.00

20 Open space Evaluation

第二天 2011 年 10 月 19 日星期三 我的创意推动世界的前进

发现机遇

起止 时间

时长 单元/主题 形式

9.30 - 9.45

15 早餐会 — “大副”时间 概述，大副（联合引导者）演讲

9.45 -10.00

15 从可持续性到创新的机遇 — 介绍 — 让风指引你！

演讲

10.00- 10.10

10 创造性观察 — 调整你的望远镜以便更好地观察周围的机遇！

演讲 播放影像

10.10-11.00

50 仔细环视四周 培训活动：评估可持续性

11.00-11.15

15 茶歇

11.15-11.45

30 仔细环视四周 培训活动汇报环节

11.45- 13.00

75 热点问题分析 — 擦亮你的望远镜！ 播放影像， 培训活动：生命周期思维

13.00-14.00

60 午餐

14.00- 15.15

75 勾画未来— 形象化你的可持续性未来 培训活动：愿景勾勒练习

15.15- 15.30

15 茶歇

5.30- 16.30

60 • 从业者现场介绍: 企业家讲述可持续创

业过程中的挑战以及成功要素 (聚焦: 信息通信技术企业)

企业家演讲 讨论

16.30-16.40

10 当日培训总结

16.40-17.00

20 自由开放环节 评估

DAY 3 Thursday, 20 October 2011

My idea meets the world & becomes a reality PERFORMING THE REALITY CHECK &

DEVELOPING THE BUSINESS STRATEGY

Time Min Unit / theme Format

9.30 - 9.45

15 Breakfast treat - It's first mates' time! Recapitulation, first mates’ presentations

9.45-10.00

15 Coming back to Earth – Attention! Harbour ahead!

Introduction

10.00- 11.15

75 Drivers for Success – Which currents will take you forward?

Activity: Sectors Analysis

11.15-11.30

15 Coffee break

11.30- 12.30

60 Get to know your stakeholders! Movie, Activity: Stakeholders analysis

12.30- 13.30

60 Lunch

13.30- 13.45

15 Business Strategy – Disembarking on the sustainable entrepreneurship land!

Presentation

13.45- 15.15

90 Modelling your sustainable business - Anchoring!

Activity: Business modelling & strategies’ development

15.15-15.30

15 Coffee break

15.30- 16.30

60 • Practitioners input: Existing entrepreneurs present challenges and success factors for sustainable entrepreneurship (focus: ICT sector)

Entrepreneurs’ presentations Discussion

16.30-16.40

10 Sessions’ summary

16.40- 17.00

20 Open space

Evaluation

第三天 2011 年 10 月 20 日星期四

我的创意满足世界的需要并变成了现实 实际实施的检验及开发商业战略

起止

时间

时长 单元/主题 形式

9.30 - 9.45

15 早餐会 — “大副”时间 概述，大副（联合引导者）演讲

9.45-10.00

15 回到陆地 — 请注意！前方将要进港登陆！ 介绍

10.00- 11.15

75 “成功”的驱动力 — 哪股海潮将带你向前？ 培训活动：行业分析

11.15-11.30

15 茶歇

11.30- 12.30

60 了解你的利益相关者！ 播放影像，培训活动：利益相关者分析

12.30- 13.30

60 午餐

13.30- 13.45

15 商业战略 — 登陆可持续创业之岸！ 演讲

13.45- 15.15

90 构建你的可持续商业模型 — 靠岸抛锚！ 培训活动：商业建模及开发战略

15.15-15.30

15 茶歇

15.30- 16.30

60 从业者现场介绍: 企业家讲述可持续创

业过程中的挑战以及成功要素 (聚焦: 信息通信技术企业)

企业家演讲 讨论

16.30-16.40

10 当日培训总结

16.40- 17.00

20 自由开放环节

评估

DAY 4 Friday 21 October 2011

ICT Multi-Stakeholder Dialogue

on the Future of Sustainable Business and Entrepreneurship in China Time Min Activity

9.30- 9.45

15 Arrival

9.45- 10.15

30 Welcome and Opening speeches: CSCP, T- Systems China, China Guanghua Foundation

10.15-11.30

75 Impulse Presentations and Discussion: Landscape and practical insights of Sustainable Entrepreneurship in China and beyond • Speaker 1 – Mr. Heinz-Gerd Peters, Deutsche Telekom AG, Group Headquarters

Corporate Responsibility Sustainable Development and Environment: Sustainable business practices in the ICT sector

• Speaker 2 – Ms. Cheng Qian, Project Officer at International Labour Organization, ILO Beijing, Green Jobs Initiative: Chinese policy and best practices from the area of green jobs creation

• Speaker 3 – Mr. Prof. Liu Fuqiang, Vice Dean of Tele-Communication, Tongji University: Trends in ICT in China – Enabling access to ICT for Sustainable Entrepreneurs

11.30- 13.00

90 Lunch and Networking

13.00- 14.30

90 Testing sustainable business ideas for the ICT sector

Entrepreneurs from the SMART training for sustainable entrepreneurs present some of their business ideas for the ICT sector. Participants make a reality check through a hot spot analysis. Participants get an insight to the SMART Training and are familiarised with the hot spot analysis - a very useful and competent tool for assessing sustainable business models.

14.30- 14.45

15 Coffee break

14.45- 16.00

75 Identifying trends and success factors for sustainable ICT business in China

Discussion on new trends and exploring potential collaboration opportunities for fostering Sustainable Entrepreneurship in the ICT sector in China by exploring questions such as:

Which are current and future trends regarding sustainability in the ICT sector in China?

What did you experience to be success factors and challenges for sustainable entrepreneurs in China?

How can intermediaries (e.g. financial institutions, grant makers, universities, consultants and other business providers) improve and facilitate their capacity and awareness for Sustainable Entrepreneurship?

How to scale out good practices on sustainable entrepreneurship into other regions and enterprises in China?

16.00- 16.30

30 Closing and Hand out of Certificates

Closing remarks by Deutsche Telekom and hand out of certificates to participants of the SMART training for sustainable entrepreneurs.

第四天 2011 年 10 月 21 日 星期五

信息通讯技术行业多方利益相关者关于中国未来可持续经营和创业的对话

起止

时间

时

长 活动

9.30- 9.45

15 入场

9.45- 10.15

30 欢迎暨开幕致辞：联合国环境规划署 /伍珀塔尔研究所可持续消费和生产合作中心

(CSCP)、德国电信集团中国公司、中国光华科技基金会

10.15-11.30

75 演讲及讨论：中国及国外可持续创业的全貌及实践见解 • 演讲人 1 — Heinz-Gerd Peters 先生，德国电信集团 ：可持续发展和环境 — 信息

通讯技术产业的可持续经营实践 • 演讲人 2 — 程茜女士，国际劳工局（ILO Beijing）“绿色就业”项目负责人： • 演讲人 3 — 刘富强教授，同济大学电信学院副院长：中国信息通讯技术发展趋势

— 让走可持续发展之路的企业家应用信息通讯技术 11.30- 13.00

90 交流午餐

13.00- 14.30

90 为信息通讯技术企业测试其可持续性商业创意

参加睿智起航可持续创业培训项目的企业家们表述一些他们关于信息通讯技术行业的商

业创意。学员们通过热点问题分析来进行实际实施的检验。学员们深入了解睿智起航培

训项目并熟悉热点分析节目 — 一个非常有用且功能强大的用来评估可持续性商业模型

的工具

14.30- 14.45

15 茶歇

14.45- 16.00

75 确定中国可持续性信息通讯技术企业发展趋势及成功要素

通过探索以下问题来讨论关于中国信息通讯技术行业鼓励可持续创业的新趋势及潜在合

作机遇:

中国信息通讯技术行业中关于可持续性议题，目前以及未来的趋势如何？

在中国，以你的经验认为走可持续发展之路企业家的成功要素及挑战有哪些？

如何改善和推动中介机构（例如金融机构、资助者、大学、咨询顾问及其他业务提供商）可持续创业的能力和意识？

如何将可持续创业的优良实践经验扩展到中国的其他地区和企业？

16.00- 16.30

30 闭幕并颁发结业证书

由德国电信公司致结束语，并为参加睿智起航可持续创业培训项目的学员颁发结业证书

Background information on the SMART Start-up ICT Programme:

Under the framework of the SMART Start-up Programme, the UNEP/Wuppertal Institute Collaborating Centre on Sustainable Consumption and Production (CSCP) has been providing trainings and developing tools to sensitize the academic community and the youth to Sustainable Entrepreneurship and develop the capacity of entrepreneurs.

The SMART Start-up programme aims to stimulate sustainable entrepreneurship particularly in rapidly growing economies. It presents the concept of sustainability as an opportunity for potential entrepreneurs to develop sustainable business ideas and provides a platform for collaboration between multinational companies, micro entrepreneurs, and supportive civil society organizations.

The first edition of the SMART Start-up programme (2009-2010) targeted the African academic world and policy makers and took place in Mauritius and in Germany in the form of an “Educate-the-Educators” workshop gathering students, professors and practitioners from fifteen African and European universities. The second edition of the programme, also known as SMART Start-up ICT was launched in 2010 in collaboration with Deutsche Telekom. It stemmed from the need for improving the capacity of entrepreneurship and ensuring sustainable practices in the ICT industry. Within the SMART Start-up ICT programme, three trainings are to be conducted. The first training took place in Cape Town, South Africa on April 2011. You are the participant of the second training taking place 18 – 21 October, 2011 in Shanghai, China. The third training is going to take place in Sao Paulo, Brazil on February 2012.