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My Lie History Campaign Launched.DuPont is always looking or ways to be kinder to the environment while remaining

competitive. Given the global ocus on sustainability, competition, and introductio

o new DuPont Capstonerepel and release products, DuPont sought to urther

enhance communication about the Teon abric protector brand through a globa

campaign or the textile market. The new campaign is built rom global consumer

and customer market research, and reinorces the perormance benefts o Teon

abric protector. Teon continues to make every day easy and improves consumers liv

The campaign creative eatures apparel, home urnishings and contract articles in a

whimsical manner speaking about their lie history and the protection provide

by Teon abric protector to ensure the delivery o the brands extraordinary

benefts to millions o customers. Teon abric protector keeps textiles lookin

newer longer, said Dene Saral, global manager textiles and marketing manager,

DuPont Surace Protection solutions. The new merchandising program provides a

opportunity or retailers and brand houses to coordinate programs or consumerswith DuPont and turn prospects into satisfed customers. The campaign was

launched to the trade this year, and the consumer campaign will kick o in 2010.

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Onebrilliantidea

Inspiredbythe DuPont207-yearheritage

70yearsof reliabilityandperformance

Millionsofhappycustomers

Keepstextileslookingnewer longer

Oftenimitatedbut neverduplicated

Nowkinderto theenvironment*

TheresonlyoneTeflon fabricprotector

Bepartof thenexthistoricstepin the

Teflon fabricprotector story.Visit

www.teflon.com/fabricprotectoror

call866-667-8246tofindoutmore.

T1

.17

Onebrilliantidea

Inspiredbythe DuPont207-yearher

70yearsof reliabilityandperforman

Millionsof happycustomers

Keepstextileslookingnewer longe

Oftenimitatedbut neverduplicated

Nowkinderto theenvironment*

TheresonlyoneTeflon fabricprote

Bepartof thenexthistoricstepin the

Teflon fabricprotector story.Visit

www.teflon.com/fabricprotectoror cal

866-667-8246tofindoutmore.

T1

.17

Onebrilliantidea

Inspiredbythe DuPont207-yearheritage

70yearsof reliabilityandperformance

Millionsofhappycustomers

Keepstextileslookingnewer longer

Oftenimitatedbut neverduplicated

Nowkinderto theenvironment*

TheresonlyoneTeflon fabricprotector

Bepartof thenexthistoricstepin the

Teflon fabricprotector story.Visit

www.teflon.com/fabricprotectoror call

866-667-8246to findoutmore.

News rom DuPont Teon Fabric Protector

Did you know?With the introduction o Capstone products or textiles,

the Teon abric protector logo has taken on a new look.

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Copyright 2009 DuPont. All rights reserved. The DuPont Oval Logo, DuPont, The miracles o science and Teon are registered trademarks or

trademarks o E.I. du Pont de Nemours and Company or its afliates. K23388

Teon abric protector helpsa Les Copains classic endure.

Once again, Les Copains is going back to their

archives to retrieve a design classic that

made the grie amous. Nautical-

inspired details give this seasons

merino wool knitwear selection a look

that reects the brands heritage,

while the addition o Teon abric

protector makes it perorm like

never beore. To emphasize the

authenticity o the vintage series,

the styles origination year is included on the inside

label, and the Les Copains logo is embroidered

on the upper sleeve. www.lescopains.com

How to set a better table.Pichler has introduced TWEEDY as their premier

line o easy-care table linens. The collection,eaturing Advanced Dual Action Teon abric

protector, has a sot, natural

hand and elegant all. Best o all,

because liquid spills bead up and

stains can be washed out easily,

these linens retain their clean,

new look with a simple washing.

Made o polyester, TWEEDY linens

treated with Teon fnish are

colorast, ade-resistant, and oer

long-lasting, careree perormance.www.pichler-textil.de

Teon abric protector makes a greattravel companion.The ExOfcio Geo Trekr shirt combines classic, go-anywhere style

with hard-core, go-everywhere perormance. Treated

Teon abric protector, this water- and stain-resist

shirt is ideal or travel. The Geo Trekr is lightwe

durable, packable, and provides added versat

with roll-up sleeve tabs and a security zip

pocket. As one customer put it, Wearing

ExOfcio clothing treated with Teon allow

me to travel with the reedom to wash my clothing

sink, and look great, even i I have to wear the same

or three weeks. www.exofco.com

Taking umbrellas by storm.ShedRain, a trusted manuacturer o umbrellas or the past 62 years,

developed a unique duo o Cutter & Buck gol and

sport umbrellas eaturing DuPont Teon

abric protector. The line includes a large 68"

arc umbrella, vented to resist wind gusts,

and a 58" arc sport umbrella. Cutter

& Buck is a recognized name in gol

apparel and accessories, but the superior

water repellency makes these umbrellas

perect or any situationboth on and o the gol course. By utili

Teon abric protector, we have elevated the perormance to a ne

level, assuring dry shelter in the most inclement weather, says Je

Blauer, vice president o business development or ShedRain.

www.shedrain.com

On the go with Teonabric protector.VIP Bags, a popular brand o sot luggage in India, recently introd

Nuovo Bags with High Perormance Repel Teon abric protec

The new line was launched with a comprehensive marketingcampa

that depicts the luggage in

common travel situations, wh

standing up to rain, mud and

stains. Nuovo Bags with Teo

abric protector are the pere

choice or requent travelers

who want their bags to look n

orever. For more details, visit

www.vipindustries.co.in