film institutions - selin jane sun 12r

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Institutional Analysis Selin Sun

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Page 1: Film institutions - Selin Jane Sun 12R

Institutional Analysis

Selin Sun

Page 2: Film institutions - Selin Jane Sun 12R

WARNER BROS PICTURES

The main colour scheme in the Warner Brothers

logo is gold, blue and white. Gold suggests

power, wealth etc. Blue suggests dreams,

feelings, calm etc. and finally white is used as a

colour to connote purity and innocence. The

institutional logo has clouds, this relates to what

they call the ‘dream factory’. The clouds suggest

to me that they are related to celestial factors

such as the heavens, angels etc. This connotes

that the films that use these institutions will take

the audience on an adventure that is out of this

world. The shield on this institutional logo’s

highlights the authority of these institutions as a

shield is used for power but also protection.

Page 3: Film institutions - Selin Jane Sun 12R

DREAM WORKS

The main colour scheme in the DreamWorks logo

is blue and white. Blue suggests dreams, feelings,

calm etc. and finally white is used as a colour to

connote purity and innocence. The institutional

logo has clouds, this relates to what they call the

‘dream factory’. The clouds suggest to me that

they are related to celestial factors such as the

heavens, angels etc. This connotes that the films

that use these institutions will take the audience

on an adventure that is out of this world.

Page 4: Film institutions - Selin Jane Sun 12R

UNIVERSAL

The main colour scheme in the Universal logo is

gold, black, blue and white. Using these colours

together allows us as an audience to be familiar

with the colours, which also allow us to have an

idea why they use these colours. Gold suggests

power, wealth etc. Blue suggests dreams, feelings,

calm etc. Black has various connotations but in

this case it suggests a bold colour in which it is

that allows all the other colours to be enhanced

and extremely visible. And finally white is used as

a colour to remove itself from all the rest.

The fact that the Universal institutional logo is set

in space which connotes to the target audience

that the film shown is “Out Of This World”.

Page 5: Film institutions - Selin Jane Sun 12R

PIXAR

The main colour scheme in the Pixar logo is black,

blue and white. Using these colours together

allows us as an audience to be familiar with the

colours, which also allow us to have an idea why

they use these colours. Blue suggests dreams,

feelings, calm etc. Black has various connotations

but in this case it suggests a bold colour in which

it is that allows all the other colours to be

enhanced and extremely visible. And finally white

is used as a colour to remove itself from all the

rest.

The use of light in this logo is important in a way

as it is used as an eye shows in a way that the film

shown has a way of having a brighter section for

example having a horrible beginning to an n

amazing end.

Page 6: Film institutions - Selin Jane Sun 12R

COLUMBIA

The main colour scheme in the Columbian logo is gold,

black, blue and white. Using these colours together allows

us as an audience to be familiar with the colours, which

also allow us to have an idea why they use these colours.

Gold suggests power, wealth etc. Blue suggests dreams,

feelings, calm etc. Black has various connotations but in

this case it suggests a bold colour in which it is that

allows all the other colours to be enhanced and extremely

visible. And finally white is used as a colour to remove

itself from all the rest. The clouds suggest to me that they

are related to celestial factors such as the heavens, angels

etc. This connotes that the films that use these

institutions will take the audience on an adventure that is

out of this world. The main image is of a statue of liberty

like female that is holding a ray of light or a torch. This is

symbolic in a way as this god like figure shows the

audience that this institution has power, but this image

connotes power, freedom, liberty and dignity. Which the

audience will think that the film shown will have a theme

or a message relating to these things.

Page 7: Film institutions - Selin Jane Sun 12R

PARAMOUNT

The main colour scheme in the Paramount logo is

gold, black, blue and white. Using these colours

together allows us as an audience to be familiar with

the colours, which also allow us to have an idea why

they use these colours. Gold suggests power, wealth

etc. Blue suggests dreams, feelings, calm etc. Black

has various connotations but in this case it suggests a

bold colour in which it is that allows all the other

colours to be enhanced and extremely visible. And

finally white is used as a colour to remove itself from

all the rest. The clouds suggest to me that they are

related to celestial factors such as the heavens,

angels etc. This connotes that the films that use these

institutions will take the audience on an adventure

that is out of this world. Paramount is at the peak of

Mount Everest. This connotes power and

achievement, being the top of things. This then

suggests to the target audience that the films shown

are progressive in a way.

Page 8: Film institutions - Selin Jane Sun 12R

METRO GOLDWYN MAYER

The main colour scheme in the MGM logo is gold

and black. Using these colours together allows us

as an audience to be familiar with the colours,

which also allow us to have an idea why they use

these colours. Gold suggests power, wealth etc.

Black has various connotations but in this case it

suggests a bold colour in which it is that allows

all the other colours to be enhanced and

extremely visible. The crest on this institutional

logo highlights the authority this institution as a

crest is used for something significantly

important or an award. The roaring lion connotes

to the target audience the powerful impact that

this film may have maybe in the mind etc. The

film strips highlights that what is shown has

been made by a film crew etc. Lastly the drama

face tells us this is acting related.

Page 9: Film institutions - Selin Jane Sun 12R

SUMMIT

The main colour scheme in the Summit logo is

black, blue and white. Using these colours

together allows us as an audience to be familiar

with the colours, which also allow us to have an

idea why they use these colours. Blue suggests

dreams, feelings, calm etc. Black has various

connotations but in this case it suggests a bold

colour in which it is that allows all the other

colours to be enhanced and extremely visible. And

finally white is used as a colour to remove itself

from all the rest. Summit means the top of

something such as the ‘summit of the mountains’.

This connotes power and achievement, being the

top of things. This then suggests to the target

audience that the films shown are progressive in a

way.

Page 10: Film institutions - Selin Jane Sun 12R

20TH CENTURY FOX

The main colour scheme in the 20th century logo is

gold, blue and white. Using these colours together

allows us as an audience to be familiar with the

colours, which also allow us to have an idea why they

use these colours. Gold suggests power, wealth etc.

Blue suggests dreams, feelings, calm etc. And finally

white is used as a colour to remove itself from all the

rest. The clouds suggest to me that they are related to

celestial factors such as the heavens, angels etc. This

connotes that the films that use these institutions will

take the audience on an adventure that is out of this

world. The low angle shot of the 20th century fox

television logo shows that the logo is massive and

significant to life. As it is a statue like image that

connotes that it is important, remembered, has a huge

amount of authority and it has a good sense of power.

The use of the spot lights, which are used a special

important events, will cause an audience to see the

authority further.