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About School of Communication

Film Major (FILM)

School Broad-based Admission

Programme-based Admission

About the Programmes

Journalism Major (JOUR)

Public Relations and Advertising Major (PRA)

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Contents

Office of Admissions and Academic Advising

Staff List

73

75

Academic Advising/Mentoring Scheme71

Academic Calendar 2017-2018

Campus Map

4About School of Communication3

About School of Communication

The Bachelor of Communication (Honours) Programme offers a variety of ways to explore the exciting field of communication, and equips graduates with the skills required to embark on stimulating and meaningful careers, postgraduate studies, or both.

The Majors available in the 4-year curriculum are:

Film Major (FILM)



Communication is a key to the future in knowledge- based economy and creative industries. The School of Communication of HKBU is the only academic unit in Hong Kong offering a full range of communication programmes at degree and post-graduate levels. It is housed in a building designed specifically for the purpose of advancing higher education in communication and media. The Communication and Visual Arts building is equipped with sound, film and television studios; editing facilities for video, film, sound and print; laboratories and communication research facilities, and its own printing press.

A group photo of the faculty members and supporting staff of the School of Communication

6School Broad-based Admission5

The School of Communication adopts broad-based admission starting in 2012. The School broad-based admission will enhance students’ overall understanding of the discipline in the first year.

Under the new academic system, students will study general education (GE) core courses, general electives courses and school common core courses in their first year of study. Students will opt for Majors and Concentrations in Year 1 and Year 2 respectively.

The following Major programmes adopt School broad-based admission:

Film Film and Television

Journalism Chinese Journalism (includes Broadcast Journalism)

Data and Media Communication (will be offered in academic year 2018/2019)

Financial Journalism International Journalism

Public Relations and Advertising Advertising and Branding Organizational Communication Public Relations

Starting from academic year 2017-2018, the Animation and Media Arts Concentration adopts programme-based admission.

School Broad- based Admission

Programme-based Admission

The artistic impression of Communication and Visual Arts Building


Units Curriculum Structure

Minimum 60 Major

38

Up to 30

Minimum 128

General Education

Electives

Total

School Core Courses

1. COMM 1015 Introduction to Media and Communication

2. COMM 1016 Ethics, Law and Communication

3. COMM 1017 Multimedia Storytelling

4. 4th School Core Course(students choose one out of the following four courses)

- COMM 2015 Media, Culture and Society- COMM 2016 Media Writing and Production in English- COMM 2017 Visual Communication- COMM 2025 Writing and Producing for the Chinese Media

Visit GE website at http://ge.hkbu.edu.hk for details and GE course syllabi

Graduation Requirement under 4-Year Curriculum

General Education Programme

To provide students with the foundation of a well-rounded university education, the 38 units required under the GE requirements are divided into two categories, Core Requirements (26 units) and Distribution Requirements (12 units), as in the table below:

Core RequirementsUnits

University English

University Chinese

Public Speaking

Information Management Technology (a)

Numeracy (a)

Physical Education (a)

History and Civilization (a)

Values and the Meaning of Life (a)

University Life (b)

Total

6

3

3

3

3

2

3

3

0

26

Distribution Requirements(c)Units

3

3

3

3

3

3

12

Arts

Business

Communication/Visual Arts

Science/Chinese Medicine

Social Sciences

Interdisciplinary (c)

Total

c) Students will take one course in each of the four areas outside of their own Faculty/ School/ Academy, for a total of 12 units; ONE of these 4 courses may be an interdisciplinary course.

d) Interdisciplinary courses will be listed for two (or more) areas of learning (i.e. with two course codes starting with GDXX18XX or GDXX19XX). Students have to decide which area (outside of their own Faculty/ School/ Academy) they would like the course to fulfill.

Free Electives

Under the new curriculum, most programmes would allow students to take 30 units of free electives, Electives facilitate free pursuit of academic interests and widen academic exposure through which students can pursue a minor, or choose other courses that cater for their interests and future needs

About theProgrammes

a) Each of the above denotes a category in which a list of courses will be available for students’ selection.

b) The University Life (U-Life) Programme, which consists of three elements, is a graduation requirement for all students. Details and dates of completion can be found at http://ge.hkbu.edu.hk/ge-programme/ulife/.


Cultural Literacy Programme

To enrich student learning experiences outside the classroom, the School offers a diverse and rich selection of cultural activities for students, e.g. ballet, drama, dancing and musical performance.

Majors/Concentrations Allocation for programmes adopting broad-based admission (JS2310)

Students admitted under broad-based programmes will opt for the following Majors and Concentrations offered by the Academy/Departments in Year 1 and Year 2 respectively.

Academy of Film

Film and Television

Department of Journalism Chinese Journalism (includes Broadcast Journalism)

Data and Media Communication (will be offered in academic year 2018/2019)

Financial Journalism

International Journalism

Department of Communication Studies

Advertising and Branding

Organizational Communication

Public Relations

Taught Postgraduate Courses

Students with senior standing and a minimum GPA of 3.0 will be allowed to take at most two taught postgraduate courses. Year 4 students with a GPA 3.0 or above and Year 3 students with a high GPA (e.g. 3.4) are allowed to enroll on taught postgraduate courses.

For details, please refer to the school website http://www.comm.hkbu.edu.hk/admission/en/curriculum_structure.html/

About theProgrammes

Academic advising to Year 1 students on Major Assignment

The School aims to assign as many students as possible to their most preferred Majors/Concentrations, as long as there are sufficient numbers of places and adequate resources to ensure quality teaching and learning. The School believes that a fair assignment scheme should provide equal opportunities for all students to enroll in a Major/Concentration that matches their abilities and aspirations. The assignment will be made on the basis of a holistic assessment of students’ assignment criteria.

14Film Major (FILM)13

Film Major (FILM)

The 4-year Film Major programme offers a unique

integration of two concentrations – Film and Television

Concentration, Animation and Media Arts Concentration –

to equip students with the knowledge required to develop

careers in the creative industries, such as film and television

production, digital animation and media – or arts-related

administration. Film and Television Concentration provides

broad training in film, video and television, with attention

to relevant areas of theory, history, and practice. Animation

and Media Arts Concentration provides theoretical training

in visual media and creativity, with an emphasis on digital

animation and interactivity.

Film students at their movie scene Visitors enjoyed watching the animation created by Media Arts students

Student interactive work “Trapped“


Animation and Media Arts Concentration

60 Major

38

30

128

Units

3

3

3

3

COMM 1015 Introduction to Media and Communication

COMM 1016 Ethics, Law and Communication

COMM 1017 Multimedia Storytelling

4th School Core Course Choose One from the following four courses [3 units each]

COMM 2015 Media, Culture and Society

COMM 2016 Media Writing and Production in English

COMM 2017 Visual Communication

COMM 2025 Writing and Producing for the Chinese Media

School Core CoursesUnits

Curriculum Structure

General Education

Electives

Total

School Core Courses

Major Core Courses

Concentration Required Courses

Major Elective Courses

Honours Project

12

12

27

3

6

3

0

3

3

0

3

FILM 2006 Introduction to Production

FILM 2008-9 Practicum I

FILM 2045 Art History

FILM 2047 Storytelling

FILM 3008-9 Practicum II

FILM 4047 Theory and Criticism

Major Core CoursesUnits

Units Concentration Required Courses

FILM 2035 Fundamentals of Computer Graphics

FILM 2037 Fundamentals of Media Arts

FILM 2056 Drawing

FILM 3055 3D Modeling, Texture and Rendering

FILM 3087 Understanding Animation

FILM 3095 Animation Workshop I: Principles, Aesthetics, and Production

FILM 4036 Animation Workshop II: Body Mechanics

Choose Two from the following five courses [3 units each]

FILM 3045 Creative Arts and Visual Strategy

FILM 3057 Character Animation

FILM 3106 Sound Design for Animation

FILM 4056 Character Design & Storyboarding

FILM 4057 Interactive Graphics

3

3

3

3

3

3

3

6


Animation and Media Arts Concentration

60 Major

38

30

128


General Education

Electives

Total

School Core Courses

Major Core Courses



Honours Project

12

12

27

3

6

Units Major Elective Courses

FILM 2007 Principles of Photo-imaging



FILM 3006 Sound Recording and Mixing

FILM 3016 Non-fiction Video Production

FILM 3025 Digital Aesthetics and Practices

FILM 3026 Documentary Photography

FILM 3035 History and Aesthetics of Chinese Cinema


FILM 3047 Hollywood Cinema


FILM 3066 Television Programming and Concepts

3

3

3

3

3

3

3

3

3

3

3

3

FILM 3067 Creative Media Management

FILM 3076 Fundamentals of Acting

FILM 3077 Documentary Film

FILM 3085 Film Music and Sound Design

FILM 3086 Independent Cinema


FILM 3097 Hong Kong Cinema

FILM 3105 Alternative Animation


FILM 4006 Advanced Experimental Image Processing

FILM 4007 Advanced Script Writing

FILM 4015 Film and Television Directing

FILM 4016 Internship

FILM 4017 Motion Graphic Design

FILM 4026 East Asian Cinemas: History and Current Issues

FILM 4027 Special Topics in Film

FILM 4035 Production Management

FILM 4037 Studies in French Cinema

FILM 4045 Studies in German Cinema

FILM 4046 Advanced Cinematography

FILM 4056 Character Design and Storyboarding


FILM 4065 Art Direction and Production Design

FILM 4066 Visual Effects Workshop

FILM 4067 Game and Design

6 FILM 4868-9 Honours Project in Animation and Media Arts

Honours ProjectUnits

3

2

3

3

3

3

3

3

3

3

3

3

0

3

3

3

3

3

3

3

3

3

3

3

3


Film and Television Concentration

60 Major

38

30

128

Units


Curriculum Structure

General Education

Electives

Total

School Core Courses

Major Core Courses



Honours Project

12

12

27

3

6

3

0

3

3

0

3

FILM 2006 Introduction to Production

FILM 2008-9 Practicum I

FILM 2045 Art History

FILM 2047 Storytelling

FILM 3008-9 Practicum II

FILM 4047 Theory and Criticism



FILM 2005 Film History

FILM 2015 Script Writing

FILM 2055 Production Workshop I

FILM 3027 Television Studio Production

FILM 3096 Production Workshop II

FILM 4055 Television and New Media

Choose One from the following four courses [3 units each]





Choose Two from the following five courses [3 units each]






3

3

3

3

3

3

3

6

3

3

3

3











FILM 2007 Principles of Photo-imaging





FILM 3025 Digital Aesthetics and Practices

FILM 3026 Documentary Photography





FILM 3066 Television Programming and Concepts

3

3

3

3

3

3

3

3

3

3

3

3

FILM 3067 Creative Media Management

FILM 3076 Fundamentals of Acting

FILM 3077 Documentary Film

FILM 3085 Film Music and Sound Design

FILM 3086 Independent Cinema


FILM 3097 Hong Kong Cinema

FILM 3105 Alternative Animation


FILM 4006 Advanced Experimental Image Processing



FILM 4016 Internship

FILM 4017 Motion Graphic Design


FILM 4027 Special Topics in Film

FILM 4035 Production Management


FILM 4045 Studies in German Cinema


FILM 4056 Character Design and Storyboarding


FILM 4065 Art Direction and Production Design

FILM 4066 Visual Effects Workshop

FILM 4067 Game and Design

6 FILM 4878-9 Honours Project in Film and Television


3

2

3

3

3

3

3

3

3

3

3

3

0

3

3

3

3

3

3

3

3

3

3

3

3

Film and Television Concentration

60 Major

38

30

128


General Education

Electives

Total

School Core Courses

Major Core Courses



Honours Project

12

12

27

3

6


High Definition TV Studio Control Room

High Definition TV Studio Floor

Film students in class

Media Arts students presented graduation exhibition “MAdventure”

Student animation work “The Unfinished Tatoo“

Student animation work “Starry Night”Interactive work poster “Jungles”


Visit FILM at http://af.hkbu.edu.hk

Exchange/Study Tour

University List for Exchange Programme

Aberystwyth University, UK Department of Theatre, Film & TV Studies

Beijing Normal University School of Art and Communication

Hebei University of Science and Technology The Animation College

National Taiwan University of Arts

Peking University School of Arts

Shanghai Jiao Tong University School of Media and Design

Shanghai Theatre Academy

Shanghai University School of Film and TV Arts & Technology

Nanyang Technological University

Ewha Womans University

Akita International University

Kristianstad University

University of Westminster

University of the West of England-Bristol

Bowling Green State University

Internship

TVB, Cable TV, RTHK (Subject to availability) animation & visual effect studio, corporate communiction division, graphic design house, advertising agency, production house, etc.

Career Prospect

Career prospects for graduates of the Film Major include creative content industries, such as network TV, film, broadcasting, cable TV, multimedia, animation, online and interactive application development, visual graphic design and creative communication, and other sectors involved in the use of electronic image-sound media, such as public relations and advertising, IT, education, publishing, corporate communication, arts and media administration and management, and journalism.

Some of the study tours held are listed below

Berlin International Film Festival

Busan International Film Festival

Yamagata International Documentary Film Festival (YIDFF)

Udine Far East Film Festival

Hollywood Study Tour

Tokyo Study Tour

Media Arts students participated in the Tokyo Study TourFilm students joined the Hollywood Study Tour

30Journalism Major (JOUR)29


Journalism Major offers three Concentrations: Chinese

Journalism (Broadcast Journalism will be offered as a

stream under Chinese Journalism), Financial Journalism &

International Journalism. All provide a solid grounding in

practical journalism skills, covering both the traditional print

and broadcast media, and the recently developed digital

area. They are also expected to think critically, creatively and

independently about their work, and to display an awareness

of the ethical dimensions of Journalism.

Starting from academic year 2018/2019, an interdisciplinary

concentration - the Data and Media Communication

Concentration, would be jointly offered by Department of

Journalism and Department of Computer Science.

The 7th Pulitzer Prize Winners Workshop 2016Programme briefing to Year 1 students

BJ student Lau Ka Ho got Consumer Council Reporting Awards 2016


Chinese Journalism Concentration

60 Major

38

30

128

Units

3

3

3

3










2

3

3

2

3

3

3

0

JOUR 2005 Broadcast Reporting and Production

JOUR 2077 Introduction to Chinese News Reporting and Writing

JOUR 2085 Introduction to English News Reporting and Writing

JOUR 2086 Multiplatform Journalism

JOUR x x x x Law and Ethics for Journalists

JOUR 3137 Communication Theory

JOUR 4007 Research Methods in Communication

JOUR 4015 Journalism Internship

Major Core CoursesUnitsCurriculum Structure

General Education

Electives

Total

School Core Courses

Major Core Courses



Honours Project

12

19

23

3

3


JOUR 2205 Journalism Laboratory (Reporting) I (Broadcast) or

JOUR 2206 Journalism Laboratory (Reporting) I (Chinese)

JOUR 3205 Convergence Editing (Broadcast) or

JOUR 3215 Convergence Editing (Chinese)

JOUR x x x x Investigative Reporting (Broadcast) or

JOUR 3145 Investigative Reporting (Chinese)

JOUR 3206 Journalism Laboratory (Editing) I (Broadcast) or

JOUR 3216 Journalism Laboratory (Editing) I (Chinese)

JOUR 3207 Journalism Laboratory (Reporting) II (Broadcast) or

JOUR 3217 Journalism Laboratory (Reporting) II (Chinese)

JOUR 4005 Theory and Practice of Journalism in China

JOUR 4205 Journalism Laboratory (Editing) II (Broadcast) or

JOUR 4206 Journalism Laboratory (Editing) II (Chinese)

For Chinese Journalism:

JOUR 2046 Advanced Reporting and Feature Writing for Print (Chinese)

JOUR 3016 Political Economy for Journalists

For Chinese Journalism – Broadcast Journalism Stream:

JOUR 2095 Advanced Broadcast Reporting and Production

JOUR 3015 News Anchoring

2

3

3

2

2

3

2

3

3

3

3

* Broadcast Journalism (BJ) is offered as a stream under Chinese Journalism

xxxx: The course code will be updated in Semester 1, 2017/2018.


Chinese Journalism Concentration


JOUR 2046 Advanced Reporting and Feature Writing (Chinese)

JOUR 2076 Data Journalism


JOUR 2096 Advanced News and Feature Writing (English)

JOUR 2097 Advanced News and Feature Writing (Finance)

JOUR 2105 Visual Journalism

JOUR 2106 Data Visualization for News


JOUR 3046 Critical Comparative Studies of News Media Systems


JOUR 3057 Finance and Investment

JOUR 3075 Economics for Financial Journalists

JOUR 3077 Magazine Design and Editing

JOUR 3085 Media Transformation and Institutional Change in Historical Perspective

3

3

3

3

3

3

3

3

3

3

3

3

3

3

JOUR 3095 Business and Financial News Reporting

JOUR 3096 Current Affairs and News Analysis

JOUR 3097 Current Hong Kong Issues for Communicators

JOUR 3105 Current Issues in Journalism

JOUR 3106 Images of Media in Popular Culture

JOUR 3107 Media Development in Global Perspective

JOUR 3115 Media Management

JOUR 3117 News Translation

JOUR 3125 Strategic Television Communication

JOUR 3126 Visual Literacy: Critical Appreciation of Photos

JOUR 3135 Analytical and Opinion Writing

JOUR 3136 International News in a Globalized World

JOUR x x x x Investigative Reporting (Broadcast)


JOUR 3146 Investigative Reporting (English)

JOUR 3147 Investigative Reporting (Finance)

JOUR 3205 Convergence Editing (Broadcast)


JOUR 3225 Convergence Editing (English)

JOUR 3235 Convergence Editing (Finance)


JOUR 4017 China Reporting

JOUR 4025 Critical Studies of Media

JOUR 4045 Entrepreneurial Journalism

3 JOUR 4865 Honours Project in Chinese Journalism


3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

60 Major

38

30

128


General Education

Electives

Total

School Core Courses

Major Core Courses



Honours Project

12

19

23

3

3

* Broadcast Journalism (BJ) is offered as a stream under Chinese Journalism



Data and Media Communication



3

3

3

3









3

2

3

3

2

3

3

JOUR 3157 Law and Ethics for Journalists








Concentration Elective Courses

COMP 2865 Fundamentals of Data Analysis and Management

COMP 3925 Data Analysis Studio

COMP 4115 Exploratory Data Analysis and Visualization

ITEC 2016 Data-driven Visualization for the Web


JOUR 3155 Investigative Reporting for Data and Media Communication

COMP 4909 Data Media Project II

COMP 4015 Artificial Intelligence and Machine Learning

COMP 4027 Data Mining and Knowledge Discovery

COMP 4045 Human-Computer Interaction

COMP 4075 Social Computing and Web Intelligence

COMP 7930 Big Data Analysis







3

1

3

3

3

2

3

3

3

3

3

3

2

2

3

3

3

3

Units

Units

60 Major

38

30

128


General Education

Electives

Total

School Core Courses

Major Core Courses


Concentration Elective Courses


Honours Project

12

19

15

3

8

3

Any course approved by the Department of Journalism and Department of Computer Science.


Data and Media Communication
















3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3






















60 Major

38

30

128


General Education

Electives

Total

School Core Courses

Major Core Courses




Honours Project

12

19

15

3

8

3

3 COMP 4908 Data Media Project I



Financial Journalism Concentration


JOUR 2056 Journalism Laboratory (Reporting) I (Finance)


JOUR 3026 Journalism Laboratory (Reporting) II (Finance)


JOUR 3066 Journalism Laboratory (Editing) I (Finance)




JOUR 4006 Journalism Laboratory (Editing) II (Finance)

2

3

2

3

2

3

3

3

2

60 Major

38

30

128


General Education

Electives

Total

School Core Courses

Major Core Courses



Honours Project

12

19

23

3

3

3

3

3

3










2

3

3

2

3

3

3

0













Financial Journalism Concentration

60 Major

38

30

128


General Education

Electives

Total

School Core Courses

Major Core Courses



Honours Project

12

19

23

3

3

3 JOUR 4875 Honours Project in Financial Journalism
















3

3

3

3

3

3

3

3

3

3

3

3

3
























3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3


International Journalism Concentration

60 Major

38

30

128


General Education

Electives

Total

School Core Courses

Major Core Courses



Honours Project

12

19

20

6

3

3

3

3

3










2

3

3

2

3

3

3

0











JOUR 2037 Journalism Laboratory (Reporting) I (English)


JOUR 3027 Journalism Laboratory (Editing) I (English)




JOUR 3227 Journalism Laboratory (Reporting) II (English)

JOUR 4207 Journalism Laboratory (Editing) II (English)

2

3

2

3

3

3

2

2

Units



International Journalism Concentration

60 Major

38

30

128


General Education

Electives

Total

School Core Courses

Major Core Courses



Honours Project

12

19

20

6

3


3 JOUR 4885 Honours Project in International Journalism

















3

3

3

3

3

3

3

3

3

3

3

3

3

3

























3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3


Students at i media

Journalism graduates won Hong Kong News Awards 2016Experimental newspaper, San Po Yan, issued by Chinese Journalism students

Journalism students ran a web-based broadcast news stationWell-equipped studio for producing web-based broadcast news

International Journalism students attended class in the computer laboratory


Exchange/Reporting Tour

The Department of Journalism encourages its students to take an exchange semester at an overseas university, and also welcomes their counterparts from overseas to our classes. Exchange programmes are arranged at three levels: University-wide, School and Departmental level. School and Department exchanges usually allow J-students to study at the partner university similar subjects to those they would take here so that the credit units can be transferred, and they will graduate at the normal time.

Furthermore, students can join overseas reporting tours so that they can have an opportunity to report news outside Hong Kong. In the past, the Department led students to Taiwan, Myanmar, North Korea, Germany, etc.

Internship

All Journalism students are required to take a professional internship, normally lasting at least two months at the end of the third year. The internship usually runs from early June to the end of August but some employers may require slightly different periods. Employers will be invited to report on students’ performance, and students will also be asked to report on the internship.

Visit JOUR at http://jour.hkbu.edu.hk

Summer Internship Organization Lists

Agence France-Presse

AM730

Apple Daily

Associated Press Television News

Boom Magazine

Cable TV

Government Information Services Department

Hong Kong Commercial Broadcasting Co. Ltd

Hong Kong Economic Journal

Hong Kong Economic Times

Initium Media

Metro Daily

Ming Pao

Career Prospect

Many graduates of Journalism Major become reporters, editors, correspondents and producers in print, electronic and online media. Others move into related fields such as public relations, marketing, business and commerce, government service and education. Some pursue further studies in Hong Kong or overseas. We have a good number of winners of prestigious media awards and scholarships for postgraduate studies abroad.

Next Magazine

Now TV

Radio Television Hong Kong

Sky Post

South China Morning Post

Ta Kung Pao

The New York Times

Television Broadcasts Ltd

Tencent Holdings

The Standard

Thomson Reuters Hong Kong Ltd

Wen Wei Po

Yazhou Zhoukan

Student experienced the interview in Radio Television Hong KongReporting Tour for Taiwan President Election in 2016

54Public Relations and Advertising Major (PRA)53


The Public Relations and Advertising Major offers three

Concentrations: Advertising and Branding Concentration,

Organizational Communication Concentration and

Public Relations Concentration. Advertising and Branding

Concentration prepares students to present ideas in an

innovative and socially responsible way for effective brand

communication and promotions. Organizational

Communication Concentration offers training in knowledge

integration and creation, the development of expressive

and analytical skills, critical thinking, team building, as well

as decision-making and problem-solving ability. Students of

Public Relations Concentration will acquire both the critical

understanding and relevant skills to develop successful careers

in corporate communication, public affairs, social responsibility,

media relations, crisis communication and digital PR across

different sectors (i.e. business, government and non-profit).

IAA Accreditation

The School of Communication has scored a first in the Greater China

region by winning recognition from the International Advertising

Association (IAA), the world’s most influential organization

in the advertising industry. The Public Relations and Advertising

Major has been awarded the IAA’s highly regarded accreditation.

Students graduating from this Major will be awarded the IAA’s

Diploma in Marketing Communications, in addition to the Bachelor

of Communication degree.

Since 2015 with full subsidy provided by the Department, a total

of six students from PRA Major were nominated to participate

in the IAA Apprentice Conference at Dubai. Their full performance

was well-recognized by the related organizer.

PRA students attended international conference in Nov 2015Inauguration of The Young Agency (TYA)


Advertising and Branding Concentration

Units

60 Major

38

30

128


General Education

Electives

Total

School Core Courses

Major Core Courses



Honours Project

12

15

24

6

3

3

3

3

3










3

3

3

3

3

COMM 2006 Communication Theory (Communication Studies)

COMM 2007 Communication Research Method (Communication Studies)

ORGC 2025 Interpersonal Communication

PRAD 3015 Consumer Perspectives in Public Relations and Advertising

PRAD 3056 Campaign Planning and Management



PRAD 2007 Principles and Methods of Advertising

PRAD 3005 Advertising Copywriting

PRAD 3105 Public Relations and Advertising Practicum

PRAD 3046 Audience Measurement and Engagement

PRAD 4006 Research Practices in Public Relations and Advertising

PRAD 4025 Branding and Communication

PRAD 4036 Social Communication and Advertising

PRAD 4037 Narrative and Storytelling

PRAD 4047 Luxury and Services Branding

3

3

0

3

3

3

3

3

3



ORGC 2005 Group Communication

ORGC 2007 Organizational Communication

ORGC 2015 Computer Mediated Communication

ORGC 2017 Nonverbal Communication

ORGC 2027 Interviewing

ORGC 2035 Communication for Services Management

ORGC 3007 Organizational Communication Training and Development

ORGC 3015 Intercultural Communication

ORGC 3016 Health Communication

ORGC 3017 Web Survey and Data Mining

ORGC 3025 Argumentation

ORGC 3027 Psychology of Communication

ORGC 3036 Rhetorical Approaches to Communication

ORGC 3045 Multimedia Design for Organizations

ORGC 3046 Advanced Writing for Professional Communication

ORGC 3047 Organizational Event Planning and Management

ORGC 4005 Leadership Communication

ORGC 4025 Communication Audits

ORGC 4026 Conflict and Negotiation

3

3

3

3

3

3

3

3

3

3

3

3

2

3

3

3

3

3

3

ORGC 4027 Current Topics in Organizational Communication

ORGC 4036 Organizational Decision Making and Problem Solving

ORGC 4037 Comprehensive Management Trainee Assessment

ORGC 4045 Advanced Communication Research

ORGC 4046 Communication Entrepreneurship

PRAD 2015 Principles and Practices of Public Relations

PRAD 2025 Communication, Technology, and Change

PRAD 3007 Advertising Design and Visualization

PRAD 3017 Digital Public Relations

PRAD 3025 International Field Study in Public Relations and Advertising

PRAD 3026 Mobile and Social Network Communication

PRAD 3027 Digital Audio and Video Production

PRAD 3035 Public Relations Writing

PRAD 3037 Visual Design

PRAD 3045 Managing Internal Public Relations

PRAD 3047 Corporate Social Responsibility and Stakeholder Engagement

PRAD 3055 Special Topics in Public Relations and Advertising

PRAD 4007 Public Relations and Advertising Internship

PRAD 4016 Strategic Issues and Crisis Management

PRAD 4026 Cross-cultural Advertising

PRAD 4027 Financial Public Relations

PRAD 4035 Public Relations in Greater China

PRAD 4045 Advanced Public Relations Writing

PRAD 4055 Place Branding

PRAD 4056 Creative Expression

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

0

3

3

3

3

3

3

3

3 PRAD 4895 Public Relations and Advertising Honours Project


Advertising and Branding Concentration

60 Major

38

30

128


General Education

Electives

Total

School Core Courses

Major Core Courses



Honours Project

12

15

24

6

3


Organizational Communication Concentration

Units

60 Major

38

30

128


General Education

Electives

Total

School Core Courses

Major Core Courses



Honours Project

12

15

21

9

3

3

3

3

3










3

3

3

3

3









ORGC 2035 Communication for Service Management

ORGC 3007 Organizational Communication Training and Development

ORGC 3105 Organizational Communication Practicum

ORGC 3046 Advanced writing for Professional Communication


Choose Two from the following eight courses [3 units each]









3

3

3

3

3

3

6


Organizational Communication Concentration

60 Major

38

30

128


General Education

Electives

Total

School Core Courses

Major Core Courses



Honours Project

12

15

21

9

3


BUSI 1005 The World of Business

Up to three of the following with the conditions of a) None or one course at 1000 level b) At most two courses at 2000 level c) Any number of 3000 or 4000 level courses [3 units for each course, except 0 unit for internship]












ORGC 4007 Organization Communication Internship





3

9



PRAD 2005 Introduction to Public Relations and Advertising












PRAD 3047 Corporate Social Responsibility and Stakeholder Engagement














3 ORGC 4895 Organizational Communication Honours Project



Public Relations Concentration

Units

60 Major

38

30

128


General Education

Electives

Total

School Core Courses

Major Core Courses



Honours Project

12

15

24

6

3

3

3

3

3










3

3

3

3

3








PRAD 2015 Principles and Practices of Public Relations

PRAD 3105 Public Relations and Advertising Practicum




PRAD 3047 Corporate Social Responsibility and Stakeholder




3

0

3

3

3

3

3

3

3








ORGC 2035 Communication for Services Management

ORGC 3007 Organizational Communication training and Development








ORGC 3046 Advanced Writing for Professional Communication





3

3

3

3

3

3

3

3

3

3

3

2

3

3

3

3

3

3

3






PRAD 2007 Principles and Methods of Advertising










PRAD 4007 Public Relations and Advertising Internship










3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

0

3

3

3

3

3

3

3

3

3

3 PRAD 4895 Public Relations and Advertising Honours Project


60 Major

38

30

128


General Education

Electives

Total

School Core Courses

Major Core Courses



Honours Project

12

15

24

6

3

Public Relations Concentration


ORGC students Christmas Party

ORGC students promoted programme on University Information Day

ORGC Student Practicum: Roundtable

PRA Campaign Competition 2017

Well established computer laboratory for student’s creativity


Visit PRA at http://www.coms.hkbu.edu.hk

Internship

Although internship is not required as part of its curriculum in PRA, an Internship Coordinator is assigned to communicate with potential employers for the provision of summer internship opportunities to our students. The internship offers usually provide a basic salary and specialized training/practices in related area.

Some of the study tours held are listed below

18 - 26 May 2017 9-day Amsterdam & Rotterdam, the Netherlands

4 - 9 Jan 2017 6-day Dubai Study Tour

25 - 29 May 2016 5-day Seoul Study Tour

6 - 10 Jan 2015 5-day Osaka Study Tour

9 - 12 Jan 2013 4-day Seoul Study Tour

4 - 7 Jan 2012 4-day Bangkok Study Tour

26 - 29 Nov 2009 4-day Taiwan Study Tour

Exchange/Study Tour

Career Prospect

Careers options are available in PR firms and advertising agencies e.g. as agency account directors, corporate communication directors, public affair managers, corporate social responsibility managers, media relations managers, copywriters, art directors, media planners, marketing communication specialists, digital marketing specialists, content creators, brand consultants, management trainee and entrepreneur.

Company Name

BatesAsia Hong Kong Ltd

BNP Paribas

Investment Partners

Circle Communications Ltd

Dah Cheong Hong

Holding Ltd

Edelman Public Relations

Worldwide (HK) Ltd

Summer Internship Programme

Information Services Department of HKSAR (E-bulletin section)

MediaCom Ltd

Mindshare (Toronto)

Television Broadcast Ltd

Ocean Park

Ouch Communication

Ruder Finn Asia

Strategic Public Relations Group

South China Media-Jessica

The Hong Kong Jockey Club

The Kowloon Motor Bus

Company (1993) Ltd

Wasabi Creation Ltd

Wlinderman & Agenda Beijing

WWF Hong Kong

PRA students joined the Dubai Study Tour in 2017 ORGC Student Practicum: an event for Enlighten-Action for Epilepsy

72Academic Advising/Mentoring Scheme71

The academic advising/mentoring scheme offers individual advices to each student by faculty advisors, and also provides academic advice to help students explore their aptitude and interests before choosing Majors.

Learning Outcomes

After receiving academic advices from advisors, students are expected:

to understand the School of Communication and its programmes and facilitate their selection of Majors.

to obtain guidance in course selection related to their career planning

to obtain guidance about academic as well as non- academic issues such as curriculum structure, internship, and study tours etc.

Details

About 50 faculty members will serve as advisors. Each advisor will be assigned 3 to 4 students as their mentees.

To better cater for student needs, students are expected to meet with their advisors at least 6 hours in an academic year.

Academic Advising/Mentoring Scheme

Actions for students

In mid-October, check your advisor’s name and contact details via BUniPort. Path: Profile > My Profile > Student Record and Personal Particulars

Usually advisors will invite a group of mentees to have lunch gathering via email. So don’t miss this free lunch opportunity.

Respond to your advisor’s invitations.

Make appointment to meet with your advisor.

74Office of Admission and Academic Advising73

Coordinators

Dr. ZHANG Yin [email protected] 3411-8161

Dr. Regina CHEN [email protected] 3411-5057

Mr. CHEN Yimin [email protected] 3411-2445

Dr. SONG Jing [email protected] 3411-8155

Officer

Ms. Sherine TAM [email protected] 3411-7492

Faculty advisors met with students

Phone: 3411-5200

Email: [email protected]

Website: www.comm.hkbu.edu.hk

Location: CVA1018

Office of Admissions and Academic Advising

76Staff List75

Staff List

School Office

Dean Prof. HUANG Yu [email protected] 3411-7382

Associate Dean Mr. CK LAU [email protected] 3411-2396

Distinguished Fellow Mr. Raymond WONG [email protected] 3411-2389

Department Heads and Directors

Academy of Film Prof. Eva MAN [email protected] 3411-8128

Department of Communication Studies Prof. Kineta HUNG [email protected] 3411-7227

Department of Journalism Prof. Alice LEE [email protected] 3411-7488

Department Secretaries

Academy of Film Ms. Carmen CHENG [email protected] 3411-7395

Ms. Agnes KWOK [email protected] 3411-8065

Department of Communication Studies

Ms. Mimi YIP [email protected] 3411-7832

Department of Journalism Ms. Melody LAU [email protected] 3411-7889

Ms. Amanda TSE [email protected] 3411-7490/7620

Programme DirectorBachelor of Communication (Honours) Programme

Director Prof. Kara CHAN [email protected] 3411-7836

Concentrations Programme Directors

Film Major (FILM)

Animation and Media Arts Concentration Mr. MAN Chi Wah [email protected] 3411-7478

Film and Television Concentration Mr. CHEN Yimin [email protected] 3411-2445


Chinese Journalism Concentration Mr. Raymond LI [email protected] 3411-7467

Chinese Journalism Concentration – BJ Stream Ms. Jenny LAM [email protected] 3411-7632

Data and Media Communication Concentration Dr. Xinzhi ZHANG [email protected] 3411-6559

Financial Journalism Concentration Mr. Clemence POON [email protected] 3411-7632

International Journalism Concentration Ms. Robin EWING [email protected] 3411-2547


Advertising and Branding Concentration Dr. Vivienne LEUNG [email protected] 3411-7485

Organizational Communication Concentration Dr. Dominic YEO [email protected] 3411-8229

Public Relations Concentration Dr. Angela MAK [email protected] 3411-7226

Sun Mon Tue Wed Thu Fri Sat

1 2 3 4 5

6 7 8 9 10 11 12

13 14 15 16 17 18 10

20 21 22 23 24 25 26

27 28 29 30 31

Aug2017

Academic Calendar

Enrolment (New Undergraduate Students)

New Student Orientation and University Life Orientation Workshops

Course Pre-registration(New Undergraduate Students)

New Exchange Student Orientation

Course Registration (New Taught Postgraduate Students)

9 - 10

14 - 31

15 - 17

30/8 - 1/9

31/8 - 3/9

1 2

3 4 5 6 7 8 9

10 11 12 13 14 15 16

17 18 19 20 21 22 23

24 25 26 27 28 29 30

SepAcademic Year / First Semester Begins

New Faculty and Staff Orientation Enrolment

(New Research Postgraduate Students)

First Semester / Trimester I Classes BeginFirst Day to Add / Drop Courses

(1st Semester / Trimester I)

62nd Convocation and Honorary UniversityFellowship Conferment Ceremony

First Semester / Trimester I Tuition Payment Due Date (Returning Students)

Continuing Education School Board Meeting

Last Day to Add / Drop Courses (1st Semester / Trimester I)

Senate Meeting

1

4

5

6

13

16

25

1 2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

29 30 31

OctThe Day Following National Day

The Day Following The Mid-Autumn Festival

Information Day for UndergraduateAdmission (2018–2019 Entry)

Arts Faculty Board Meeting

Council Meeting

Social Sciences Faculty Board Meeting

Communication School Board Meeting

Christian Emphasis Week

Business School Board Meeting

Tuition Payment Due Date (New Students) —Balance Payment for First Semester

Science Faculty Board Meeting

Chinese Medicine School Board Meeting

Chung Yeung Festival

2

5

7

9

10

12

13

15 - 21

17

18

24

27

28

NOTE : Classes suspended. Designated holidays for academic staff.

1 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 28 30

Court Meeting

58th Commencement

Trimester II Tuition Payment Due Date



Trimester I Examinations

Academy of Visual Arts Board Meeting

7

9 - 11, 13

15

24

27

27/11 - 9/12

29

2017Sun Mon Tue Wed Thu Fri SatNov

1 2

3 4 5 6 7 8 9

10 11 12 13 14 15 16

17 18 19 20 21 22 23

24 25 26 27 28 29 30

31

Last Day of Classes (1st Semester)

Senate Meeting

Business School Board MeetingScience Faculty Board Meeting


First Semester Examinations

Trimester II Classes BeginFirst Day to Add / Drop Courses (Trimester II)

Council Meeting

Second Semester Tuition Payment Due Date

Last Day to Add / Drop Courses (Trimester II)

Christmas Holidays

4

5

7

8 - 21

11

12

13

23

25 - 26

Dec

1

10 - 12

13

15

24 - 31

27

31

The First Day of January

New Exchange Student Orientation

First Semester Ends

Second Semester BeginsSecond Semester Classes BeginFirst Day to Add / Drop Courses (2nd Semester)

First Semester Make-up Examinations

Last Day to Add / Drop Courses (2nd Semester)


1 2 3 4 5 6

7 8 9 10 11 12 13

14 15 16 17 18 19 20

21 22 23 24 25 26 27

28 29 30 31

2018Jan

5

8

9

12

16 - 19

27

28




Senate Meeting

Lunar New Year Holidays


Visual Arts Academy Board MeetingTrimester III Tuition Payment Due Date

1 2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28

Feb

Sun Mon Tue Wed Thu Fri SatMar

NOTE : Classes suspended. Designated holidays for academic staff.

2018

Academic Calendar

4 - 10

5 - 17

6

19

20

26

30 - 31

Christian Emphasis Week

Trimester II Examinations

Founders’ Day Service

Trimester III Classes BeginFirst Day to Add / Drop Courses (Trimester III)

Council Meeting


Easter Holidays

1 2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28 29 30 31

Apr1 2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

29 30

2

4

5

11

13

16

19

24

25

27

28

Easter Holidays

Last Day to Add / Drop Courses (Trimester III)

Ching Ming Festival


Chinese Medicine School Board Meeting

Senate Meeting

Social Science Faculty Board Meeting


Baccalaureate ServiceVisual Arts Academy Board Meeting


Last Day of Classes (2nd Semester)

May 1 2 3 4 5

6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

27 28 29 3130

1

4 - 16

15

22

28

30

Labour Day

Second Semester Examinations

Court Meeting

The Birthday of The Buddha

Senate Meeting

Summer Term Tuition Payment Due Date

Jun

Jul

1 2

3 4 5 6 7 8 9

10 11 12 13 14 15 16

17 18 19 20 21 22 23

24 25 26 27 28 29 30

Financial Year Begins

The Day Following HKSAR Establishment Day

Summer Programme (Tentative)

1

2

4 - 31

1 2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

29 30 31

12

15

18

19 - 26

19 - 30

27

Council Meeting

Second Semester Ends

Tuen Ng Festival

Second Semester Make-up Examinations

Trimester III Examinations

Senate Meeting

(film) - hong kong baptist university · film 3016 non-fiction video production film 4007 advanced...

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