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About School of Communication
Film Major (FILM)
School Broad-based Admission
Programme-based Admission
About the Programmes
Journalism Major (JOUR)
Public Relations and Advertising Major (PRA)
3
11
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6
7
27
51
Contents
Office of Admissions and Academic Advising
Staff List
73
75
Academic Advising/Mentoring Scheme71
Academic Calendar 2017-2018
Campus Map
4About School of Communication3
About School of Communication
The Bachelor of Communication (Honours) Programme offers a variety of ways to explore the exciting field of communication, and equips graduates with the skills required to embark on stimulating and meaningful careers, postgraduate studies, or both.
The Majors available in the 4-year curriculum are:
Film Major (FILM)
Journalism Major (JOUR)
Public Relations and Advertising Major (PRA)
Communication is a key to the future in knowledge- based economy and creative industries. The School of Communication of HKBU is the only academic unit in Hong Kong offering a full range of communication programmes at degree and post-graduate levels. It is housed in a building designed specifically for the purpose of advancing higher education in communication and media. The Communication and Visual Arts building is equipped with sound, film and television studios; editing facilities for video, film, sound and print; laboratories and communication research facilities, and its own printing press.
A group photo of the faculty members and supporting staff of the School of Communication
6School Broad-based Admission5
The School of Communication adopts broad-based admission starting in 2012. The School broad-based admission will enhance students’ overall understanding of the discipline in the first year.
Under the new academic system, students will study general education (GE) core courses, general electives courses and school common core courses in their first year of study. Students will opt for Majors and Concentrations in Year 1 and Year 2 respectively.
The following Major programmes adopt School broad-based admission:
Film Film and Television
Journalism Chinese Journalism (includes Broadcast Journalism)
Data and Media Communication (will be offered in academic year 2018/2019)
Financial Journalism International Journalism
Public Relations and Advertising Advertising and Branding Organizational Communication Public Relations
Starting from academic year 2017-2018, the Animation and Media Arts Concentration adopts programme-based admission.
School Broad- based Admission
Programme-based Admission
The artistic impression of Communication and Visual Arts Building
8School Broad-based Admission7
Units Curriculum Structure
Minimum 60 Major
38
Up to 30
Minimum 128
General Education
Electives
Total
School Core Courses
1. COMM 1015 Introduction to Media and Communication
2. COMM 1016 Ethics, Law and Communication
3. COMM 1017 Multimedia Storytelling
4. 4th School Core Course(students choose one out of the following four courses)
- COMM 2015 Media, Culture and Society- COMM 2016 Media Writing and Production in English- COMM 2017 Visual Communication- COMM 2025 Writing and Producing for the Chinese Media
Visit GE website at http://ge.hkbu.edu.hk for details and GE course syllabi
Graduation Requirement under 4-Year Curriculum
General Education Programme
To provide students with the foundation of a well-rounded university education, the 38 units required under the GE requirements are divided into two categories, Core Requirements (26 units) and Distribution Requirements (12 units), as in the table below:
Core RequirementsUnits
University English
University Chinese
Public Speaking
Information Management Technology (a)
Numeracy (a)
Physical Education (a)
History and Civilization (a)
Values and the Meaning of Life (a)
University Life (b)
Total
6
3
3
3
3
2
3
3
0
26
Distribution Requirements(c)Units
3
3
3
3
3
3
12
Arts
Business
Communication/Visual Arts
Science/Chinese Medicine
Social Sciences
Interdisciplinary (c)
Total
c) Students will take one course in each of the four areas outside of their own Faculty/ School/ Academy, for a total of 12 units; ONE of these 4 courses may be an interdisciplinary course.
d) Interdisciplinary courses will be listed for two (or more) areas of learning (i.e. with two course codes starting with GDXX18XX or GDXX19XX). Students have to decide which area (outside of their own Faculty/ School/ Academy) they would like the course to fulfill.
Free Electives
Under the new curriculum, most programmes would allow students to take 30 units of free electives, Electives facilitate free pursuit of academic interests and widen academic exposure through which students can pursue a minor, or choose other courses that cater for their interests and future needs
About theProgrammes
a) Each of the above denotes a category in which a list of courses will be available for students’ selection.
b) The University Life (U-Life) Programme, which consists of three elements, is a graduation requirement for all students. Details and dates of completion can be found at http://ge.hkbu.edu.hk/ge-programme/ulife/.
10School Broad-based Admission9
Cultural Literacy Programme
To enrich student learning experiences outside the classroom, the School offers a diverse and rich selection of cultural activities for students, e.g. ballet, drama, dancing and musical performance.
Majors/Concentrations Allocation for programmes adopting broad-based admission (JS2310)
Students admitted under broad-based programmes will opt for the following Majors and Concentrations offered by the Academy/Departments in Year 1 and Year 2 respectively.
Academy of Film
Film and Television
Department of Journalism Chinese Journalism (includes Broadcast Journalism)
Data and Media Communication (will be offered in academic year 2018/2019)
Financial Journalism
International Journalism
Department of Communication Studies
Advertising and Branding
Organizational Communication
Public Relations
Taught Postgraduate Courses
Students with senior standing and a minimum GPA of 3.0 will be allowed to take at most two taught postgraduate courses. Year 4 students with a GPA 3.0 or above and Year 3 students with a high GPA (e.g. 3.4) are allowed to enroll on taught postgraduate courses.
For details, please refer to the school website http://www.comm.hkbu.edu.hk/admission/en/curriculum_structure.html/
About theProgrammes
Academic advising to Year 1 students on Major Assignment
The School aims to assign as many students as possible to their most preferred Majors/Concentrations, as long as there are sufficient numbers of places and adequate resources to ensure quality teaching and learning. The School believes that a fair assignment scheme should provide equal opportunities for all students to enroll in a Major/Concentration that matches their abilities and aspirations. The assignment will be made on the basis of a holistic assessment of students’ assignment criteria.
14Film Major (FILM)13
Film Major (FILM)
The 4-year Film Major programme offers a unique
integration of two concentrations – Film and Television
Concentration, Animation and Media Arts Concentration –
to equip students with the knowledge required to develop
careers in the creative industries, such as film and television
production, digital animation and media – or arts-related
administration. Film and Television Concentration provides
broad training in film, video and television, with attention
to relevant areas of theory, history, and practice. Animation
and Media Arts Concentration provides theoretical training
in visual media and creativity, with an emphasis on digital
animation and interactivity.
Film students at their movie scene Visitors enjoyed watching the animation created by Media Arts students
Student interactive work “Trapped“
16Film Major (FILM)15
Animation and Media Arts Concentration
60 Major
38
30
128
Units
3
3
3
3
COMM 1015 Introduction to Media and Communication
COMM 1016 Ethics, Law and Communication
COMM 1017 Multimedia Storytelling
4th School Core Course Choose One from the following four courses [3 units each]
COMM 2015 Media, Culture and Society
COMM 2016 Media Writing and Production in English
COMM 2017 Visual Communication
COMM 2025 Writing and Producing for the Chinese Media
School Core CoursesUnits
Curriculum Structure
General Education
Electives
Total
School Core Courses
Major Core Courses
Concentration Required Courses
Major Elective Courses
Honours Project
12
12
27
3
6
3
0
3
3
0
3
FILM 2006 Introduction to Production
FILM 2008-9 Practicum I
FILM 2045 Art History
FILM 2047 Storytelling
FILM 3008-9 Practicum II
FILM 4047 Theory and Criticism
Major Core CoursesUnits
Units Concentration Required Courses
FILM 2035 Fundamentals of Computer Graphics
FILM 2037 Fundamentals of Media Arts
FILM 2056 Drawing
FILM 3055 3D Modeling, Texture and Rendering
FILM 3087 Understanding Animation
FILM 3095 Animation Workshop I: Principles, Aesthetics, and Production
FILM 4036 Animation Workshop II: Body Mechanics
Choose Two from the following five courses [3 units each]
FILM 3045 Creative Arts and Visual Strategy
FILM 3057 Character Animation
FILM 3106 Sound Design for Animation
FILM 4056 Character Design & Storyboarding
FILM 4057 Interactive Graphics
3
3
3
3
3
3
3
6
18Film Major (FILM)17
Animation and Media Arts Concentration
60 Major
38
30
128
Units Curriculum Structure
General Education
Electives
Total
School Core Courses
Major Core Courses
Concentration Required Courses
Major Elective Courses
Honours Project
12
12
27
3
6
Units Major Elective Courses
FILM 2007 Principles of Photo-imaging
FILM 2035 Fundamentals of Computer Graphics
FILM 2037 Fundamentals of Media Arts
FILM 3006 Sound Recording and Mixing
FILM 3016 Non-fiction Video Production
FILM 3025 Digital Aesthetics and Practices
FILM 3026 Documentary Photography
FILM 3035 History and Aesthetics of Chinese Cinema
FILM 3045 Creative Arts and Visual Strategy
FILM 3047 Hollywood Cinema
FILM 3057 Character Animation
FILM 3066 Television Programming and Concepts
3
3
3
3
3
3
3
3
3
3
3
3
FILM 3067 Creative Media Management
FILM 3076 Fundamentals of Acting
FILM 3077 Documentary Film
FILM 3085 Film Music and Sound Design
FILM 3086 Independent Cinema
FILM 3087 Understanding Animation
FILM 3097 Hong Kong Cinema
FILM 3105 Alternative Animation
FILM 3106 Sound Design for Animation
FILM 4006 Advanced Experimental Image Processing
FILM 4007 Advanced Script Writing
FILM 4015 Film and Television Directing
FILM 4016 Internship
FILM 4017 Motion Graphic Design
FILM 4026 East Asian Cinemas: History and Current Issues
FILM 4027 Special Topics in Film
FILM 4035 Production Management
FILM 4037 Studies in French Cinema
FILM 4045 Studies in German Cinema
FILM 4046 Advanced Cinematography
FILM 4056 Character Design and Storyboarding
FILM 4057 Interactive Graphics
FILM 4065 Art Direction and Production Design
FILM 4066 Visual Effects Workshop
FILM 4067 Game and Design
6 FILM 4868-9 Honours Project in Animation and Media Arts
Honours ProjectUnits
3
2
3
3
3
3
3
3
3
3
3
3
0
3
3
3
3
3
3
3
3
3
3
3
3
20Film Major (FILM)19
Film and Television Concentration
60 Major
38
30
128
Units
School Core CoursesUnits
Curriculum Structure
General Education
Electives
Total
School Core Courses
Major Core Courses
Concentration Required Courses
Major Elective Courses
Honours Project
12
12
27
3
6
3
0
3
3
0
3
FILM 2006 Introduction to Production
FILM 2008-9 Practicum I
FILM 2045 Art History
FILM 2047 Storytelling
FILM 3008-9 Practicum II
FILM 4047 Theory and Criticism
Major Core CoursesUnits
Units Concentration Required Courses
FILM 2005 Film History
FILM 2015 Script Writing
FILM 2055 Production Workshop I
FILM 3027 Television Studio Production
FILM 3096 Production Workshop II
FILM 4055 Television and New Media
Choose One from the following four courses [3 units each]
FILM 3035 History and Aesthetics of Chinese Cinema
FILM 3047 Hollywood Cinema
FILM 4026 East Asian Cinemas: History and Current Issues
FILM 4037 Studies in French Cinema
Choose Two from the following five courses [3 units each]
FILM 3006 Sound Recording and Mixing
FILM 3016 Non-fiction Video Production
FILM 4007 Advanced Script Writing
FILM 4015 Film and Television Directing
FILM 4046 Advanced Cinematography
3
3
3
3
3
3
3
6
3
3
3
3
COMM 1015 Introduction to Media and Communication
COMM 1016 Ethics, Law and Communication
COMM 1017 Multimedia Storytelling
4th School Core Course Choose One from the following four courses [3 units each]
COMM 2015 Media, Culture and Society
COMM 2016 Media Writing and Production in English
COMM 2017 Visual Communication
COMM 2025 Writing and Producing for the Chinese Media
22Film Major (FILM)21
Units Major Elective Courses
FILM 2007 Principles of Photo-imaging
FILM 2035 Fundamentals of Computer Graphics
FILM 2037 Fundamentals of Media Arts
FILM 3006 Sound Recording and Mixing
FILM 3016 Non-fiction Video Production
FILM 3025 Digital Aesthetics and Practices
FILM 3026 Documentary Photography
FILM 3035 History and Aesthetics of Chinese Cinema
FILM 3045 Creative Arts and Visual Strategy
FILM 3047 Hollywood Cinema
FILM 3057 Character Animation
FILM 3066 Television Programming and Concepts
3
3
3
3
3
3
3
3
3
3
3
3
FILM 3067 Creative Media Management
FILM 3076 Fundamentals of Acting
FILM 3077 Documentary Film
FILM 3085 Film Music and Sound Design
FILM 3086 Independent Cinema
FILM 3087 Understanding Animation
FILM 3097 Hong Kong Cinema
FILM 3105 Alternative Animation
FILM 3106 Sound Design for Animation
FILM 4006 Advanced Experimental Image Processing
FILM 4007 Advanced Script Writing
FILM 4015 Film and Television Directing
FILM 4016 Internship
FILM 4017 Motion Graphic Design
FILM 4026 East Asian Cinemas: History and Current Issues
FILM 4027 Special Topics in Film
FILM 4035 Production Management
FILM 4037 Studies in French Cinema
FILM 4045 Studies in German Cinema
FILM 4046 Advanced Cinematography
FILM 4056 Character Design and Storyboarding
FILM 4057 Interactive Graphics
FILM 4065 Art Direction and Production Design
FILM 4066 Visual Effects Workshop
FILM 4067 Game and Design
6 FILM 4878-9 Honours Project in Film and Television
Honours ProjectUnits
3
2
3
3
3
3
3
3
3
3
3
3
0
3
3
3
3
3
3
3
3
3
3
3
3
Film and Television Concentration
60 Major
38
30
128
Units Curriculum Structure
General Education
Electives
Total
School Core Courses
Major Core Courses
Concentration Required Courses
Major Elective Courses
Honours Project
12
12
27
3
6
24Film Major (FILM)23
High Definition TV Studio Control Room
High Definition TV Studio Floor
Film students in class
Media Arts students presented graduation exhibition “MAdventure”
Student animation work “The Unfinished Tatoo“
Student animation work “Starry Night”Interactive work poster “Jungles”
26Film Major (FILM)25
Visit FILM at http://af.hkbu.edu.hk
Exchange/Study Tour
University List for Exchange Programme
Aberystwyth University, UK Department of Theatre, Film & TV Studies
Beijing Normal University School of Art and Communication
Hebei University of Science and Technology The Animation College
National Taiwan University of Arts
Peking University School of Arts
Shanghai Jiao Tong University School of Media and Design
Shanghai Theatre Academy
Shanghai University School of Film and TV Arts & Technology
Nanyang Technological University
Ewha Womans University
Akita International University
Kristianstad University
University of Westminster
University of the West of England-Bristol
Bowling Green State University
Internship
TVB, Cable TV, RTHK (Subject to availability) animation & visual effect studio, corporate communiction division, graphic design house, advertising agency, production house, etc.
Career Prospect
Career prospects for graduates of the Film Major include creative content industries, such as network TV, film, broadcasting, cable TV, multimedia, animation, online and interactive application development, visual graphic design and creative communication, and other sectors involved in the use of electronic image-sound media, such as public relations and advertising, IT, education, publishing, corporate communication, arts and media administration and management, and journalism.
Some of the study tours held are listed below
Berlin International Film Festival
Busan International Film Festival
Yamagata International Documentary Film Festival (YIDFF)
Udine Far East Film Festival
Hollywood Study Tour
Tokyo Study Tour
Media Arts students participated in the Tokyo Study TourFilm students joined the Hollywood Study Tour
28
30Journalism Major (JOUR)29
Journalism Major (JOUR)
Journalism Major offers three Concentrations: Chinese
Journalism (Broadcast Journalism will be offered as a
stream under Chinese Journalism), Financial Journalism &
International Journalism. All provide a solid grounding in
practical journalism skills, covering both the traditional print
and broadcast media, and the recently developed digital
area. They are also expected to think critically, creatively and
independently about their work, and to display an awareness
of the ethical dimensions of Journalism.
Starting from academic year 2018/2019, an interdisciplinary
concentration - the Data and Media Communication
Concentration, would be jointly offered by Department of
Journalism and Department of Computer Science.
The 7th Pulitzer Prize Winners Workshop 2016Programme briefing to Year 1 students
BJ student Lau Ka Ho got Consumer Council Reporting Awards 2016
32Journalism Major (JOUR)31
Chinese Journalism Concentration
60 Major
38
30
128
Units
3
3
3
3
COMM 1015 Introduction to Media and Communication
COMM 1016 Ethics, Law and Communication
COMM 1017 Multimedia Storytelling
4th School Core Course Choose One from the following four courses [3 units each]
COMM 2015 Media, Culture and Society
COMM 2016 Media Writing and Production in English
COMM 2017 Visual Communication
COMM 2025 Writing and Producing for the Chinese Media
School Core CoursesUnits
2
3
3
2
3
3
3
0
JOUR 2005 Broadcast Reporting and Production
JOUR 2077 Introduction to Chinese News Reporting and Writing
JOUR 2085 Introduction to English News Reporting and Writing
JOUR 2086 Multiplatform Journalism
JOUR x x x x Law and Ethics for Journalists
JOUR 3137 Communication Theory
JOUR 4007 Research Methods in Communication
JOUR 4015 Journalism Internship
Major Core CoursesUnitsCurriculum Structure
General Education
Electives
Total
School Core Courses
Major Core Courses
Concentration Required Courses
Major Elective Courses
Honours Project
12
19
23
3
3
Units Concentration Required Courses
JOUR 2205 Journalism Laboratory (Reporting) I (Broadcast) or
JOUR 2206 Journalism Laboratory (Reporting) I (Chinese)
JOUR 3205 Convergence Editing (Broadcast) or
JOUR 3215 Convergence Editing (Chinese)
JOUR x x x x Investigative Reporting (Broadcast) or
JOUR 3145 Investigative Reporting (Chinese)
JOUR 3206 Journalism Laboratory (Editing) I (Broadcast) or
JOUR 3216 Journalism Laboratory (Editing) I (Chinese)
JOUR 3207 Journalism Laboratory (Reporting) II (Broadcast) or
JOUR 3217 Journalism Laboratory (Reporting) II (Chinese)
JOUR 4005 Theory and Practice of Journalism in China
JOUR 4205 Journalism Laboratory (Editing) II (Broadcast) or
JOUR 4206 Journalism Laboratory (Editing) II (Chinese)
For Chinese Journalism:
JOUR 2046 Advanced Reporting and Feature Writing for Print (Chinese)
JOUR 3016 Political Economy for Journalists
For Chinese Journalism – Broadcast Journalism Stream:
JOUR 2095 Advanced Broadcast Reporting and Production
JOUR 3015 News Anchoring
2
3
3
2
2
3
2
3
3
3
3
* Broadcast Journalism (BJ) is offered as a stream under Chinese Journalism
xxxx: The course code will be updated in Semester 1, 2017/2018.
34Journalism Major (JOUR)33
Chinese Journalism Concentration
Units Major Elective Courses
JOUR 2046 Advanced Reporting and Feature Writing (Chinese)
JOUR 2076 Data Journalism
JOUR 2095 Advanced Broadcast Reporting and Production
JOUR 2096 Advanced News and Feature Writing (English)
JOUR 2097 Advanced News and Feature Writing (Finance)
JOUR 2105 Visual Journalism
JOUR 2106 Data Visualization for News
JOUR 3016 Political Economy for Journalists
JOUR 3046 Critical Comparative Studies of News Media Systems
JOUR 3047 News Anchoring
JOUR 3057 Finance and Investment
JOUR 3075 Economics for Financial Journalists
JOUR 3077 Magazine Design and Editing
JOUR 3085 Media Transformation and Institutional Change in Historical Perspective
3
3
3
3
3
3
3
3
3
3
3
3
3
3
JOUR 3095 Business and Financial News Reporting
JOUR 3096 Current Affairs and News Analysis
JOUR 3097 Current Hong Kong Issues for Communicators
JOUR 3105 Current Issues in Journalism
JOUR 3106 Images of Media in Popular Culture
JOUR 3107 Media Development in Global Perspective
JOUR 3115 Media Management
JOUR 3117 News Translation
JOUR 3125 Strategic Television Communication
JOUR 3126 Visual Literacy: Critical Appreciation of Photos
JOUR 3135 Analytical and Opinion Writing
JOUR 3136 International News in a Globalized World
JOUR x x x x Investigative Reporting (Broadcast)
JOUR 3145 Investigative Reporting (Chinese)
JOUR 3146 Investigative Reporting (English)
JOUR 3147 Investigative Reporting (Finance)
JOUR 3205 Convergence Editing (Broadcast)
JOUR 3215 Convergence Editing (Chinese)
JOUR 3225 Convergence Editing (English)
JOUR 3235 Convergence Editing (Finance)
JOUR 4005 Theory and Practice of Journalism in China
JOUR 4017 China Reporting
JOUR 4025 Critical Studies of Media
JOUR 4045 Entrepreneurial Journalism
3 JOUR 4865 Honours Project in Chinese Journalism
Honours ProjectUnits
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
60 Major
38
30
128
Units Curriculum Structure
General Education
Electives
Total
School Core Courses
Major Core Courses
Concentration Required Courses
Major Elective Courses
Honours Project
12
19
23
3
3
* Broadcast Journalism (BJ) is offered as a stream under Chinese Journalism
xxxx: The course code will be updated in Semester 1, 2017/2018.
36Journalism Major (JOUR)35
Data and Media Communication
Major Core CoursesUnits
School Core CoursesUnits
3
3
3
3
COMM 1015 Introduction to Media and Communication
COMM 1016 Ethics, Law and Communication
COMM 1017 Multimedia Storytelling
4th School Core Course Choose One from the following four courses [3 units each]
COMM 2015 Media, Culture and Society
COMM 2016 Media Writing and Production in English
COMM 2017 Visual Communication
COMM 2025 Writing and Producing for the Chinese Media
3
2
3
3
2
3
3
JOUR 3157 Law and Ethics for Journalists
JOUR 2005 Broadcast Reporting and Production
JOUR 2077 Introduction to Chinese News Reporting and Writing
JOUR 2085 Introduction to English News Reporting and Writing
JOUR 2086 Multiplatform Journalism
JOUR 3137 Communication Theory
JOUR 4007 Research Methods in Communication
Concentration Required Courses
Concentration Elective Courses
COMP 2865 Fundamentals of Data Analysis and Management
COMP 3925 Data Analysis Studio
COMP 4115 Exploratory Data Analysis and Visualization
ITEC 2016 Data-driven Visualization for the Web
JOUR 2076 Data Journalism
JOUR 3155 Investigative Reporting for Data and Media Communication
COMP 4909 Data Media Project II
COMP 4015 Artificial Intelligence and Machine Learning
COMP 4027 Data Mining and Knowledge Discovery
COMP 4045 Human-Computer Interaction
COMP 4075 Social Computing and Web Intelligence
COMP 7930 Big Data Analysis
JOUR 2005 Broadcast Reporting and Production
JOUR 2086 Multiplatform Journalism
JOUR 2105 Visual Journalism
JOUR 3096 Current Affairs and News Analysis
JOUR 3115 Media Management
JOUR 4005 Theory and Practice of Journalism in China
3
1
3
3
3
2
3
3
3
3
3
3
2
2
3
3
3
3
Units
Units
60 Major
38
30
128
Units Curriculum Structure
General Education
Electives
Total
School Core Courses
Major Core Courses
Concentration Required Courses
Concentration Elective Courses
Major Elective Courses
Honours Project
12
19
15
3
8
3
Any course approved by the Department of Journalism and Department of Computer Science.
38Journalism Major (JOUR)37
Data and Media Communication
Units Major Elective Courses
JOUR 2046 Advanced Reporting and Feature Writing (Chinese)
JOUR 2095 Advanced Broadcast Reporting and Production
JOUR 2096 Advanced News and Feature Writing (English)
JOUR 2097 Advanced News and Feature Writing (Finance)
JOUR 2106 Data Visualization for News
JOUR 3016 Political Economy for Journalists
JOUR 3046 Critical Comparative Studies of News Media Systems
JOUR 3047 News Anchoring
JOUR 3057 Finance and Investment
JOUR 3075 Economics for Financial Journalists
JOUR 3077 Magazine Design and Editing
JOUR 3085 Media Transformation and Institutional Change in Historical Perspective
JOUR 3095 Business and Financial News Reporting
JOUR 3096 Current Affairs and News Analysis
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
JOUR 3097 Current Hong Kong Issues for Communicators
JOUR 3105 Current Issues in Journalism
JOUR 3106 Images of Media in Popular Culture
JOUR 3107 Media Development in Global Perspective
JOUR 3115 Media Management
JOUR 3117 News Translation
JOUR 3125 Strategic Television Communication
JOUR 3126 Visual Literacy: Critical Appreciation of Photos
JOUR 3135 Analytical and Opinion Writing
JOUR 3136 International News in a Globalized World
JOUR 3145 Investigative Reporting (Chinese)
JOUR 3146 Investigative Reporting (English)
JOUR 3147 Investigative Reporting (Finance)
JOUR 3205 Convergence Editing (Broadcast)
JOUR 3215 Convergence Editing (Chinese)
JOUR 3225 Convergence Editing (English)
JOUR 3235 Convergence Editing (Finance)
JOUR 4005 Theory and Practice of Journalism in China
JOUR 4017 China Reporting
JOUR 4025 Critical Studies of Media
JOUR 4045 Entrepreneurial Journalism
60 Major
38
30
128
Units Curriculum Structure
General Education
Electives
Total
School Core Courses
Major Core Courses
Concentration Required Courses
Concentration Required Courses
Major Elective Courses
Honours Project
12
19
15
3
8
3
3 COMP 4908 Data Media Project I
Honours ProjectUnits
40Journalism Major (JOUR)39
Financial Journalism Concentration
Units Concentration Required Courses
JOUR 2056 Journalism Laboratory (Reporting) I (Finance)
JOUR 2097 Advanced News and Feature Writing (Finance)
JOUR 3026 Journalism Laboratory (Reporting) II (Finance)
JOUR 3057 Finance and Investment
JOUR 3066 Journalism Laboratory (Editing) I (Finance)
JOUR 3075 Economics for Financial Journalists
JOUR 3147 Investigative Reporting (Finance)
JOUR 3235 Convergence Editing (Finance)
JOUR 4006 Journalism Laboratory (Editing) II (Finance)
2
3
2
3
2
3
3
3
2
60 Major
38
30
128
Units Curriculum Structure
General Education
Electives
Total
School Core Courses
Major Core Courses
Concentration Required Courses
Major Elective Courses
Honours Project
12
19
23
3
3
3
3
3
3
COMM 1015 Introduction to Media and Communication
COMM 1016 Ethics, Law and Communication
COMM 1017 Multimedia Storytelling
4th School Core Course Choose One from the following four courses [3 units each]
COMM 2015 Media, Culture and Society
COMM 2016 Media Writing and Production in English
COMM 2017 Visual Communication
COMM 2025 Writing and Producing for the Chinese Media
School Core CoursesUnits
2
3
3
2
3
3
3
0
JOUR 2005 Broadcast Reporting and Production
JOUR 2077 Introduction to Chinese News Reporting and Writing
JOUR 2085 Introduction to English News Reporting and Writing
JOUR 2086 Multiplatform Journalism
JOUR x x x x Law and Ethics for Journalists
JOUR 3137 Communication Theory
JOUR 4007 Research Methods in Communication
JOUR 4015 Journalism Internship
Major Core CoursesUnits
xxxx: The course code will be updated in Semester 1, 2017/2018.
42Journalism Major (JOUR)41
xxxx: The course code will be updated in Semester 1, 2017/2018.
Financial Journalism Concentration
60 Major
38
30
128
Units Curriculum Structure
General Education
Electives
Total
School Core Courses
Major Core Courses
Concentration Required Courses
Major Elective Courses
Honours Project
12
19
23
3
3
3 JOUR 4875 Honours Project in Financial Journalism
Honours ProjectUnits
Units Major Elective Courses
JOUR 2046 Advanced Reporting and Feature Writing (Chinese)
JOUR 2076 Data Journalism
JOUR 2095 Advanced Broadcast Reporting and Production
JOUR 2096 Advanced News and Feature Writing (English)
JOUR 2097 Advanced News and Feature Writing (Finance)
JOUR 2105 Visual Journalism
JOUR 2106 Data Visualization for News
JOUR 3016 Political Economy for Journalists
JOUR 3046 Critical Comparative Studies of News Media Systems
JOUR 3047 News Anchoring
JOUR 3077 Magazine Design and Editing
JOUR 3085 Media Transformation and Institutional Change in Historical Perspective
JOUR 3095 Business and Financial News Reporting
3
3
3
3
3
3
3
3
3
3
3
3
3
JOUR 3096 Current Affairs and News Analysis
JOUR 3097 Current Hong Kong Issues for Communicators
JOUR 3105 Current Issues in Journalism
JOUR 3106 Images of Media in Popular Culture
JOUR 3107 Media Development in Global Perspective
JOUR 3115 Media Management
JOUR 3117 News Translation
JOUR 3125 Strategic Television Communication
JOUR 3126 Visual Literacy: Critical Appreciation of Photos
JOUR 3135 Analytical and Opinion Writing
JOUR 3136 International News in a Globalized World
JOUR x x x x Investigative Reporting (Broadcast)
JOUR 3145 Investigative Reporting (Chinese)
JOUR 3146 Investigative Reporting (English)
JOUR 3147 Investigative Reporting (Finance)
JOUR 3205 Convergence Editing (Broadcast)
JOUR 3215 Convergence Editing (Chinese)
JOUR 3225 Convergence Editing (English)
JOUR 3235 Convergence Editing (Finance)
JOUR 4005 Theory and Practice of Journalism in China
JOUR 4017 China Reporting
JOUR 4025 Critical Studies of Media
JOUR 4045 Entrepreneurial Journalism
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
44Journalism Major (JOUR)43
International Journalism Concentration
60 Major
38
30
128
Units Curriculum Structure
General Education
Electives
Total
School Core Courses
Major Core Courses
Concentration Required Courses
Major Elective Courses
Honours Project
12
19
20
6
3
3
3
3
3
COMM 1015 Introduction to Media and Communication
COMM 1016 Ethics, Law and Communication
COMM 1017 Multimedia Storytelling
4th School Core Course Choose One from the following four courses [3 units each]
COMM 2015 Media, Culture and Society
COMM 2016 Media Writing and Production in English
COMM 2017 Visual Communication
COMM 2025 Writing and Producing for the Chinese Media
School Core CoursesUnits
2
3
3
2
3
3
3
0
JOUR 2005 Broadcast Reporting and Production
JOUR 2077 Introduction to Chinese News Reporting and Writing
JOUR 2085 Introduction to English News Reporting and Writing
JOUR 2086 Multiplatform Journalism
JOUR x x x x Law and Ethics for Journalists
JOUR 3137 Communication Theory
JOUR 4007 Research Methods in Communication
JOUR 4015 Journalism Internship
Major Core CoursesUnits
Concentration Required Courses
JOUR 2037 Journalism Laboratory (Reporting) I (English)
JOUR 2096 Advanced News and Feature Writing (English)
JOUR 3027 Journalism Laboratory (Editing) I (English)
JOUR 3136 International News in a Globalized World
JOUR 3146 Investigative Reporting (English)
JOUR 3225 Convergence Editing (English)
JOUR 3227 Journalism Laboratory (Reporting) II (English)
JOUR 4207 Journalism Laboratory (Editing) II (English)
2
3
2
3
3
3
2
2
Units
xxxx: The course code will be updated in Semester 1, 2017/2018.
46Journalism Major (JOUR)45
International Journalism Concentration
60 Major
38
30
128
Units Curriculum Structure
General Education
Electives
Total
School Core Courses
Major Core Courses
Concentration Required Courses
Major Elective Courses
Honours Project
12
19
20
6
3
xxxx: The course code will be updated in Semester 1, 2017/2018.
3 JOUR 4885 Honours Project in International Journalism
Honours ProjectUnits
Units Major Elective Courses
JOUR 2046 Advanced Reporting and Feature Writing (Chinese)
JOUR 2076 Data Journalism
JOUR 2095 Advanced Broadcast Reporting and Production
JOUR 2096 Advanced News and Feature Writing (English)
JOUR 2097 Advanced News and Feature Writing (Finance)
JOUR 2105 Visual Journalism
JOUR 2106 Data Visualization for News
JOUR 3016 Political Economy for Journalists
JOUR 3046 Critical Comparative Studies of News Media Systems
JOUR 3047 News Anchoring
JOUR 3057 Finance and Investment
JOUR 3075 Economics for Financial Journalists
JOUR 3077 Magazine Design and Editing
JOUR 3085 Media Transformation and Institutional Change in Historical Perspective
3
3
3
3
3
3
3
3
3
3
3
3
3
3
JOUR 3095 Business and Financial News Reporting
JOUR 3096 Current Affairs and News Analysis
JOUR 3097 Current Hong Kong Issues for Communicators
JOUR 3105 Current Issues in Journalism
JOUR 3106 Images of Media in Popular Culture
JOUR 3107 Media Development in Global Perspective
JOUR 3115 Media Management
JOUR 3117 News Translation
JOUR 3125 Strategic Television Communication
JOUR 3126 Visual Literacy: Critical Appreciation of Photos
JOUR 3135 Analytical and Opinion Writing
JOUR 3136 International News in a Globalized World
JOUR x x x x Investigative Reporting (Broadcast)
JOUR 3145 Investigative Reporting (Chinese)
JOUR 3146 Investigative Reporting (English)
JOUR 3147 Investigative Reporting (Finance)
JOUR 3205 Convergence Editing (Broadcast)
JOUR 3215 Convergence Editing (Chinese)
JOUR 3225 Convergence Editing (English)
JOUR 3235 Convergence Editing (Finance)
JOUR 4005 Theory and Practice of Journalism in China
JOUR 4017 China Reporting
JOUR 4025 Critical Studies of Media
JOUR 4045 Entrepreneurial Journalism
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
48Journalism Major (JOUR)47
Students at i media
Journalism graduates won Hong Kong News Awards 2016Experimental newspaper, San Po Yan, issued by Chinese Journalism students
Journalism students ran a web-based broadcast news stationWell-equipped studio for producing web-based broadcast news
International Journalism students attended class in the computer laboratory
50Journalism Major (JOUR)49
Exchange/Reporting Tour
The Department of Journalism encourages its students to take an exchange semester at an overseas university, and also welcomes their counterparts from overseas to our classes. Exchange programmes are arranged at three levels: University-wide, School and Departmental level. School and Department exchanges usually allow J-students to study at the partner university similar subjects to those they would take here so that the credit units can be transferred, and they will graduate at the normal time.
Furthermore, students can join overseas reporting tours so that they can have an opportunity to report news outside Hong Kong. In the past, the Department led students to Taiwan, Myanmar, North Korea, Germany, etc.
Internship
All Journalism students are required to take a professional internship, normally lasting at least two months at the end of the third year. The internship usually runs from early June to the end of August but some employers may require slightly different periods. Employers will be invited to report on students’ performance, and students will also be asked to report on the internship.
Visit JOUR at http://jour.hkbu.edu.hk
Summer Internship Organization Lists
Agence France-Presse
AM730
Apple Daily
Associated Press Television News
Boom Magazine
Cable TV
Government Information Services Department
Hong Kong Commercial Broadcasting Co. Ltd
Hong Kong Economic Journal
Hong Kong Economic Times
Initium Media
Metro Daily
Ming Pao
Career Prospect
Many graduates of Journalism Major become reporters, editors, correspondents and producers in print, electronic and online media. Others move into related fields such as public relations, marketing, business and commerce, government service and education. Some pursue further studies in Hong Kong or overseas. We have a good number of winners of prestigious media awards and scholarships for postgraduate studies abroad.
Next Magazine
Now TV
Radio Television Hong Kong
Sky Post
South China Morning Post
Ta Kung Pao
The New York Times
Television Broadcasts Ltd
Tencent Holdings
The Standard
Thomson Reuters Hong Kong Ltd
Wen Wei Po
Yazhou Zhoukan
Student experienced the interview in Radio Television Hong KongReporting Tour for Taiwan President Election in 2016
54Public Relations and Advertising Major (PRA)53
Public Relations and Advertising Major (PRA)
The Public Relations and Advertising Major offers three
Concentrations: Advertising and Branding Concentration,
Organizational Communication Concentration and
Public Relations Concentration. Advertising and Branding
Concentration prepares students to present ideas in an
innovative and socially responsible way for effective brand
communication and promotions. Organizational
Communication Concentration offers training in knowledge
integration and creation, the development of expressive
and analytical skills, critical thinking, team building, as well
as decision-making and problem-solving ability. Students of
Public Relations Concentration will acquire both the critical
understanding and relevant skills to develop successful careers
in corporate communication, public affairs, social responsibility,
media relations, crisis communication and digital PR across
different sectors (i.e. business, government and non-profit).
IAA Accreditation
The School of Communication has scored a first in the Greater China
region by winning recognition from the International Advertising
Association (IAA), the world’s most influential organization
in the advertising industry. The Public Relations and Advertising
Major has been awarded the IAA’s highly regarded accreditation.
Students graduating from this Major will be awarded the IAA’s
Diploma in Marketing Communications, in addition to the Bachelor
of Communication degree.
Since 2015 with full subsidy provided by the Department, a total
of six students from PRA Major were nominated to participate
in the IAA Apprentice Conference at Dubai. Their full performance
was well-recognized by the related organizer.
PRA students attended international conference in Nov 2015Inauguration of The Young Agency (TYA)
56Public Relations and Advertising Major (PRA)55
Advertising and Branding Concentration
Units
60 Major
38
30
128
Units Curriculum Structure
General Education
Electives
Total
School Core Courses
Major Core Courses
Concentration Required Courses
Major Elective Courses
Honours Project
12
15
24
6
3
3
3
3
3
COMM 1015 Introduction to Media and Communication
COMM 1016 Ethics, Law and Communication
COMM 1017 Multimedia Storytelling
4th School Core Course Choose One from the following four courses [3 units each]
COMM 2015 Media, Culture and Society
COMM 2016 Media Writing and Production in English
COMM 2017 Visual Communication
COMM 2025 Writing and Producing for the Chinese Media
School Core CoursesUnits
3
3
3
3
3
COMM 2006 Communication Theory (Communication Studies)
COMM 2007 Communication Research Method (Communication Studies)
ORGC 2025 Interpersonal Communication
PRAD 3015 Consumer Perspectives in Public Relations and Advertising
PRAD 3056 Campaign Planning and Management
Major Core CoursesUnits
Concentration Required Courses
PRAD 2007 Principles and Methods of Advertising
PRAD 3005 Advertising Copywriting
PRAD 3105 Public Relations and Advertising Practicum
PRAD 3046 Audience Measurement and Engagement
PRAD 4006 Research Practices in Public Relations and Advertising
PRAD 4025 Branding and Communication
PRAD 4036 Social Communication and Advertising
PRAD 4037 Narrative and Storytelling
PRAD 4047 Luxury and Services Branding
3
3
0
3
3
3
3
3
3
58Public Relations and Advertising Major (PRA)57
Units Major Elective Courses
ORGC 2005 Group Communication
ORGC 2007 Organizational Communication
ORGC 2015 Computer Mediated Communication
ORGC 2017 Nonverbal Communication
ORGC 2027 Interviewing
ORGC 2035 Communication for Services Management
ORGC 3007 Organizational Communication Training and Development
ORGC 3015 Intercultural Communication
ORGC 3016 Health Communication
ORGC 3017 Web Survey and Data Mining
ORGC 3025 Argumentation
ORGC 3027 Psychology of Communication
ORGC 3036 Rhetorical Approaches to Communication
ORGC 3045 Multimedia Design for Organizations
ORGC 3046 Advanced Writing for Professional Communication
ORGC 3047 Organizational Event Planning and Management
ORGC 4005 Leadership Communication
ORGC 4025 Communication Audits
ORGC 4026 Conflict and Negotiation
3
3
3
3
3
3
3
3
3
3
3
3
2
3
3
3
3
3
3
ORGC 4027 Current Topics in Organizational Communication
ORGC 4036 Organizational Decision Making and Problem Solving
ORGC 4037 Comprehensive Management Trainee Assessment
ORGC 4045 Advanced Communication Research
ORGC 4046 Communication Entrepreneurship
PRAD 2015 Principles and Practices of Public Relations
PRAD 2025 Communication, Technology, and Change
PRAD 3007 Advertising Design and Visualization
PRAD 3017 Digital Public Relations
PRAD 3025 International Field Study in Public Relations and Advertising
PRAD 3026 Mobile and Social Network Communication
PRAD 3027 Digital Audio and Video Production
PRAD 3035 Public Relations Writing
PRAD 3037 Visual Design
PRAD 3045 Managing Internal Public Relations
PRAD 3047 Corporate Social Responsibility and Stakeholder Engagement
PRAD 3055 Special Topics in Public Relations and Advertising
PRAD 4007 Public Relations and Advertising Internship
PRAD 4016 Strategic Issues and Crisis Management
PRAD 4026 Cross-cultural Advertising
PRAD 4027 Financial Public Relations
PRAD 4035 Public Relations in Greater China
PRAD 4045 Advanced Public Relations Writing
PRAD 4055 Place Branding
PRAD 4056 Creative Expression
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
0
3
3
3
3
3
3
3
3 PRAD 4895 Public Relations and Advertising Honours Project
Honours ProjectUnits
Advertising and Branding Concentration
60 Major
38
30
128
Units Curriculum Structure
General Education
Electives
Total
School Core Courses
Major Core Courses
Concentration Required Courses
Major Elective Courses
Honours Project
12
15
24
6
3
60Public Relations and Advertising Major (PRA)59
Organizational Communication Concentration
Units
60 Major
38
30
128
Units Curriculum Structure
General Education
Electives
Total
School Core Courses
Major Core Courses
Concentration Required Courses
Major Elective Courses
Honours Project
12
15
21
9
3
3
3
3
3
COMM 1015 Introduction to Media and Communication
COMM 1016 Ethics, Law and Communication
COMM 1017 Multimedia Storytelling
4th School Core Course Choose One from the following four courses [3 units each]
COMM 2015 Media, Culture and Society
COMM 2016 Media Writing and Production in English
COMM 2017 Visual Communication
COMM 2025 Writing and Producing for the Chinese Media
School Core CoursesUnits
3
3
3
3
3
COMM 2006 Communication Theory (Communication Studies)
COMM 2007 Communication Research Method (Communication Studies)
ORGC 2025 Interpersonal Communication
PRAD 3015 Consumer Perspectives in Public Relations and Advertising
PRAD 3056 Campaign Planning and Management
Major Core CoursesUnits
Concentration Required Courses
ORGC 2007 Organizational Communication
ORGC 2035 Communication for Service Management
ORGC 3007 Organizational Communication Training and Development
ORGC 3105 Organizational Communication Practicum
ORGC 3046 Advanced writing for Professional Communication
ORGC 4005 Leadership Communication
Choose Two from the following eight courses [3 units each]
ORGC 3047 Organizational Event Planning and Management
ORGC 4025 Communication Audits
ORGC 4026 Conflict and Negotiation
ORGC 4027 Current Topics in Organizational Communication
ORGC 4036 Organizational Decision Making and Problem Solving
ORGC 4037 Comprehensive Management Trainee Assessment
ORGC 4045 Advanced Communication Research
ORGC 4046 Communication Entrepreneurship
3
3
3
3
3
3
6
62Public Relations and Advertising Major (PRA)61
Organizational Communication Concentration
60 Major
38
30
128
Units Curriculum Structure
General Education
Electives
Total
School Core Courses
Major Core Courses
Concentration Required Courses
Major Elective Courses
Honours Project
12
15
21
9
3
Units Major Elective Courses
BUSI 1005 The World of Business
Up to three of the following with the conditions of a) None or one course at 1000 level b) At most two courses at 2000 level c) Any number of 3000 or 4000 level courses [3 units for each course, except 0 unit for internship]
ORGC 2005 Group Communication
ORGC 2015 Computer Mediated Communication
ORGC 2017 Nonverbal Communication
ORGC 2027 Interviewing
ORGC 3015 Intercultural Communication
ORGC 3016 Health Communication
ORGC 3017 Web Survey and Data Mining
ORGC 3025 Argumentation
ORGC 3027 Psychology of Communication
ORGC 3036 Rhetorical Approaches to Communication
ORGC 3045 Multimedia Design for Organizations
ORGC 4007 Organization Communication Internship
ORGC 4025 Communication Audits
ORGC 4026 Conflict and Negotiation
ORGC 4027 Current Topics in Organizational Communication
ORGC 4036 Organizational Decision Making and Problem Solving
3
9
ORGC 4037 Comprehensive Management Trainee Assessment
ORGC 4045 Advanced Communication Research
PRAD 2005 Introduction to Public Relations and Advertising
PRAD 2025 Communication, Technology, and Change
PRAD 3005 Advertising Copywriting
PRAD 3007 Advertising Design and Visualization
PRAD 3017 Digital Public Relations
PRAD 3025 International Field Study in Public Relations and Advertising
PRAD 3026 Mobile and Social Network Communication
PRAD 3027 Digital Audio and Video Production
PRAD 3035 Public Relations Writing
PRAD 3037 Visual Design
PRAD 3045 Managing Internal Public Relations
PRAD 3046 Audience Measurement and Engagement
PRAD 3047 Corporate Social Responsibility and Stakeholder Engagement
PRAD 3055 Special Topics in Public Relations and Advertising
PRAD 4006 Research Practices in Public Relations and Advertising
PRAD 4016 Strategic Issues and Crisis Management
PRAD 4025 Branding and Communication
PRAD 4026 Cross-cultural Advertising
PRAD 4027 Financial Public Relations
PRAD 4035 Public Relations in Greater China
PRAD 4036 Social Communication and Advertising
PRAD 4037 Narrative and Storytelling
PRAD 4045 Advanced Public Relations Writing
PRAD 4047 Luxury and Services Branding
PRAD 4055 Place Branding
PRAD 4056 Creative Expression
3 ORGC 4895 Organizational Communication Honours Project
Honours ProjectUnits
64Public Relations and Advertising Major (PRA)63
Public Relations Concentration
Units
60 Major
38
30
128
Units Curriculum Structure
General Education
Electives
Total
School Core Courses
Major Core Courses
Concentration Required Courses
Major Elective Courses
Honours Project
12
15
24
6
3
3
3
3
3
COMM 1015 Introduction to Media and Communication
COMM 1016 Ethics, Law and Communication
COMM 1017 Multimedia Storytelling
4th School Core Course Choose One from the following four courses [3 units each]
COMM 2015 Media, Culture and Society
COMM 2016 Media Writing and Production in English
COMM 2017 Visual Communication
COMM 2025 Writing and Producing for the Chinese Media
School Core CoursesUnits
3
3
3
3
3
COMM 2006 Communication Theory (Communication Studies)
COMM 2007 Communication Research Method (Communication Studies)
ORGC 2025 Interpersonal Communication
PRAD 3015 Consumer Perspectives in Public Relations and Advertising
PRAD 3056 Campaign Planning and Management
Major Core CoursesUnits
Concentration Required Courses
PRAD 2015 Principles and Practices of Public Relations
PRAD 3105 Public Relations and Advertising Practicum
PRAD 3017 Digital Public Relations
PRAD 3035 Public Relations Writing
PRAD 3046 Audience Measurement and Engagement
PRAD 3047 Corporate Social Responsibility and Stakeholder
PRAD 4006 Research Practices in Public Relations and Advertising
PRAD 4016 Strategic Issues and Crisis Management
PRAD 4045 Advanced Public Relations Writing
3
0
3
3
3
3
3
3
3
66Public Relations and Advertising Major (PRA)65
Units Major Elective Courses
ORGC 2005 Group Communication
ORGC 2007 Organizational Communication
ORGC 2015 Computer Mediated Communication
ORGC 2017 Nonverbal Communication
ORGC 2027 Interviewing
ORGC 2035 Communication for Services Management
ORGC 3007 Organizational Communication training and Development
ORGC 3015 Intercultural Communication
ORGC 3016 Health Communication
ORGC 3017 Web Survey and Data Mining
ORGC 3025 Argumentation
ORGC 3027 Psychology of Communication
ORGC 3036 Rhetorical Approaches to Communication
ORGC 3045 Multimedia Design for Organizations
ORGC 3046 Advanced Writing for Professional Communication
ORGC 3047 Organizational Event Planning and Management
ORGC 4005 Leadership Communication
ORGC 4025 Communication Audits
ORGC 4026 Conflict and Negotiation
3
3
3
3
3
3
3
3
3
3
3
2
3
3
3
3
3
3
3
ORGC 4027 Current Topics in Organizational Communication
ORGC 4036 Organizational Decision Making and Problem Solving
ORGC 4037 Comprehensive Management Trainee Assessment
ORGC 4045 Advanced Communication Research
ORGC 4046 Communication Entrepreneurship
PRAD 2007 Principles and Methods of Advertising
PRAD 2025 Communication, Technology, and Change
PRAD 3005 Advertising Copywriting
PRAD 3007 Advertising Design and Visualization
PRAD 3025 International Field Study in Public Relations and Advertising
PRAD 3026 Mobile and Social Network Communication
PRAD 3027 Digital Audio and Video Production
PRAD 3037 Visual Design
PRAD 3045 Managing Internal Public Relations
PRAD 3055 Special Topics in Public Relations and Advertising
PRAD 4007 Public Relations and Advertising Internship
PRAD 4025 Branding and Communication
PRAD 4026 Cross-cultural Advertising
PRAD 4027 Financial Public Relations
PRAD 4035 Public Relations in Greater China
PRAD 4036 Social Communication and Advertising
PRAD 4037 Narrative and Storytelling
PRAD 4047 Luxury and Services Branding
PRAD 4055 Place Branding
PRAD 4056 Creative Expression
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
0
3
3
3
3
3
3
3
3
3
3 PRAD 4895 Public Relations and Advertising Honours Project
Honours ProjectUnits
60 Major
38
30
128
Units Curriculum Structure
General Education
Electives
Total
School Core Courses
Major Core Courses
Concentration Required Courses
Major Elective Courses
Honours Project
12
15
24
6
3
Public Relations Concentration
68Public Relations and Advertising Major (PRA)67
ORGC students Christmas Party
ORGC students promoted programme on University Information Day
ORGC Student Practicum: Roundtable
PRA Campaign Competition 2017
Well established computer laboratory for student’s creativity
70Public Relations and Advertising Major (PRA)69
Visit PRA at http://www.coms.hkbu.edu.hk
Internship
Although internship is not required as part of its curriculum in PRA, an Internship Coordinator is assigned to communicate with potential employers for the provision of summer internship opportunities to our students. The internship offers usually provide a basic salary and specialized training/practices in related area.
Some of the study tours held are listed below
18 - 26 May 2017 9-day Amsterdam & Rotterdam, the Netherlands
4 - 9 Jan 2017 6-day Dubai Study Tour
25 - 29 May 2016 5-day Seoul Study Tour
6 - 10 Jan 2015 5-day Osaka Study Tour
9 - 12 Jan 2013 4-day Seoul Study Tour
4 - 7 Jan 2012 4-day Bangkok Study Tour
26 - 29 Nov 2009 4-day Taiwan Study Tour
Exchange/Study Tour
Career Prospect
Careers options are available in PR firms and advertising agencies e.g. as agency account directors, corporate communication directors, public affair managers, corporate social responsibility managers, media relations managers, copywriters, art directors, media planners, marketing communication specialists, digital marketing specialists, content creators, brand consultants, management trainee and entrepreneur.
Company Name
BatesAsia Hong Kong Ltd
BNP Paribas
Investment Partners
Circle Communications Ltd
Dah Cheong Hong
Holding Ltd
Edelman Public Relations
Worldwide (HK) Ltd
Summer Internship Programme
Information Services Department of HKSAR (E-bulletin section)
MediaCom Ltd
Mindshare (Toronto)
Television Broadcast Ltd
Ocean Park
Ouch Communication
Ruder Finn Asia
Strategic Public Relations Group
South China Media-Jessica
The Hong Kong Jockey Club
The Kowloon Motor Bus
Company (1993) Ltd
Wasabi Creation Ltd
Wlinderman & Agenda Beijing
WWF Hong Kong
PRA students joined the Dubai Study Tour in 2017 ORGC Student Practicum: an event for Enlighten-Action for Epilepsy
72Academic Advising/Mentoring Scheme71
The academic advising/mentoring scheme offers individual advices to each student by faculty advisors, and also provides academic advice to help students explore their aptitude and interests before choosing Majors.
Learning Outcomes
After receiving academic advices from advisors, students are expected:
to understand the School of Communication and its programmes and facilitate their selection of Majors.
to obtain guidance in course selection related to their career planning
to obtain guidance about academic as well as non- academic issues such as curriculum structure, internship, and study tours etc.
Details
About 50 faculty members will serve as advisors. Each advisor will be assigned 3 to 4 students as their mentees.
To better cater for student needs, students are expected to meet with their advisors at least 6 hours in an academic year.
Academic Advising/Mentoring Scheme
Actions for students
In mid-October, check your advisor’s name and contact details via BUniPort. Path: Profile > My Profile > Student Record and Personal Particulars
Usually advisors will invite a group of mentees to have lunch gathering via email. So don’t miss this free lunch opportunity.
Respond to your advisor’s invitations.
Make appointment to meet with your advisor.
74Office of Admission and Academic Advising73
Coordinators
Dr. ZHANG Yin [email protected] 3411-8161
Dr. Regina CHEN [email protected] 3411-5057
Mr. CHEN Yimin [email protected] 3411-2445
Dr. SONG Jing [email protected] 3411-8155
Officer
Ms. Sherine TAM [email protected] 3411-7492
Faculty advisors met with students
Phone: 3411-5200
Email: [email protected]
Website: www.comm.hkbu.edu.hk
Location: CVA1018
Office of Admissions and Academic Advising
76Staff List75
Staff List
School Office
Dean Prof. HUANG Yu [email protected] 3411-7382
Associate Dean Mr. CK LAU [email protected] 3411-2396
Distinguished Fellow Mr. Raymond WONG [email protected] 3411-2389
Department Heads and Directors
Academy of Film Prof. Eva MAN [email protected] 3411-8128
Department of Communication Studies Prof. Kineta HUNG [email protected] 3411-7227
Department of Journalism Prof. Alice LEE [email protected] 3411-7488
Department Secretaries
Academy of Film Ms. Carmen CHENG [email protected] 3411-7395
Ms. Agnes KWOK [email protected] 3411-8065
Department of Communication Studies
Ms. Mimi YIP [email protected] 3411-7832
Department of Journalism Ms. Melody LAU [email protected] 3411-7889
Ms. Amanda TSE [email protected] 3411-7490/7620
Programme DirectorBachelor of Communication (Honours) Programme
Director Prof. Kara CHAN [email protected] 3411-7836
Concentrations Programme Directors
Film Major (FILM)
Animation and Media Arts Concentration Mr. MAN Chi Wah [email protected] 3411-7478
Film and Television Concentration Mr. CHEN Yimin [email protected] 3411-2445
Journalism Major (JOUR)
Chinese Journalism Concentration Mr. Raymond LI [email protected] 3411-7467
Chinese Journalism Concentration – BJ Stream Ms. Jenny LAM [email protected] 3411-7632
Data and Media Communication Concentration Dr. Xinzhi ZHANG [email protected] 3411-6559
Financial Journalism Concentration Mr. Clemence POON [email protected] 3411-7632
International Journalism Concentration Ms. Robin EWING [email protected] 3411-2547
Public Relations and Advertising Major (PRA)
Advertising and Branding Concentration Dr. Vivienne LEUNG [email protected] 3411-7485
Organizational Communication Concentration Dr. Dominic YEO [email protected] 3411-8229
Public Relations Concentration Dr. Angela MAK [email protected] 3411-7226
Sun Mon Tue Wed Thu Fri Sat
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 10
20 21 22 23 24 25 26
27 28 29 30 31
Aug2017
Academic Calendar
Enrolment (New Undergraduate Students)
New Student Orientation and University Life Orientation Workshops
Course Pre-registration(New Undergraduate Students)
New Exchange Student Orientation
Course Registration (New Taught Postgraduate Students)
9 - 10
14 - 31
15 - 17
30/8 - 1/9
31/8 - 3/9
1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
SepAcademic Year / First Semester Begins
New Faculty and Staff Orientation Enrolment
(New Research Postgraduate Students)
First Semester / Trimester I Classes BeginFirst Day to Add / Drop Courses
(1st Semester / Trimester I)
62nd Convocation and Honorary UniversityFellowship Conferment Ceremony
First Semester / Trimester I Tuition Payment Due Date (Returning Students)
Continuing Education School Board Meeting
Last Day to Add / Drop Courses (1st Semester / Trimester I)
Senate Meeting
1
4
5
6
13
16
25
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31
OctThe Day Following National Day
The Day Following The Mid-Autumn Festival
Information Day for UndergraduateAdmission (2018–2019 Entry)
Arts Faculty Board Meeting
Council Meeting
Social Sciences Faculty Board Meeting
Communication School Board Meeting
Christian Emphasis Week
Business School Board Meeting
Tuition Payment Due Date (New Students) —Balance Payment for First Semester
Science Faculty Board Meeting
Chinese Medicine School Board Meeting
Chung Yeung Festival
2
5
7
9
10
12
13
15 - 21
17
18
24
27
28
NOTE : Classes suspended. Designated holidays for academic staff.
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 28 30
Court Meeting
58th Commencement
Trimester II Tuition Payment Due Date
Communication School Board Meeting
Arts Faculty Board Meeting
Trimester I Examinations
Academy of Visual Arts Board Meeting
7
9 - 11, 13
15
24
27
27/11 - 9/12
29
2017Sun Mon Tue Wed Thu Fri SatNov
1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31
Last Day of Classes (1st Semester)
Senate Meeting
Business School Board MeetingScience Faculty Board Meeting
Social Sciences Faculty Board Meeting
First Semester Examinations
Trimester II Classes BeginFirst Day to Add / Drop Courses (Trimester II)
Council Meeting
Second Semester Tuition Payment Due Date
Last Day to Add / Drop Courses (Trimester II)
Christmas Holidays
4
5
7
8 - 21
11
12
13
23
25 - 26
Dec
1
10 - 12
13
15
24 - 31
27
31
The First Day of January
New Exchange Student Orientation
First Semester Ends
Second Semester BeginsSecond Semester Classes BeginFirst Day to Add / Drop Courses (2nd Semester)
First Semester Make-up Examinations
Last Day to Add / Drop Courses (2nd Semester)
Continuing Education School Board Meeting
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31
2018Jan
5
8
9
12
16 - 19
27
28
Arts Faculty Board Meeting
Social Sciences Faculty Board Meeting
Communication School Board Meeting
Senate Meeting
Lunar New Year Holidays
Business School Board MeetingScience Faculty Board Meeting
Visual Arts Academy Board MeetingTrimester III Tuition Payment Due Date
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28
Feb
Sun Mon Tue Wed Thu Fri SatMar
NOTE : Classes suspended. Designated holidays for academic staff.
2018
Academic Calendar
4 - 10
5 - 17
6
19
20
26
30 - 31
Christian Emphasis Week
Trimester II Examinations
Founders’ Day Service
Trimester III Classes BeginFirst Day to Add / Drop Courses (Trimester III)
Council Meeting
Arts Faculty Board Meeting
Easter Holidays
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31
Apr1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30
2
4
5
11
13
16
19
24
25
27
28
Easter Holidays
Last Day to Add / Drop Courses (Trimester III)
Ching Ming Festival
Continuing Education School Board Meeting
Chinese Medicine School Board Meeting
Senate Meeting
Social Science Faculty Board Meeting
Business School Board MeetingScience Faculty Board Meeting
Baccalaureate ServiceVisual Arts Academy Board Meeting
Communication School Board Meeting
Last Day of Classes (2nd Semester)
May 1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 3130
1
4 - 16
15
22
28
30
Labour Day
Second Semester Examinations
Court Meeting
The Birthday of The Buddha
Senate Meeting
Summer Term Tuition Payment Due Date
Jun
Jul
1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
Financial Year Begins
The Day Following HKSAR Establishment Day
Summer Programme (Tentative)
1
2
4 - 31
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31
12
15
18
19 - 26
19 - 30
27
Council Meeting
Second Semester Ends
Tuen Ng Festival
Second Semester Make-up Examinations
Trimester III Examinations
Senate Meeting