The Role of Modern Film Festivals

Organized, extended presentation of films at one location

First festival: Venice, 1932

Estimated 1200-1900 total internationally.

Major ones include: Cannes Sundance Venice Toronto

What are Film Festivals?

Why are they important? Film Distribution Critical Attention Economic Growth for Hosting Locale

Cannes

Berlin

Film Distribution

Many films, esp indies, do not have immediate access to international distribution

Formal exhibition -> International distribution deals

Festivals sometimes organize film markets : Cannes - Le Marché du Film,

world’s largest international film market

Berlinale - European Film Market

Bridging the gap between production and distribution

Critical Attention

Increase film’s cultural capital i.e. film’s “Street Cred”

Dependent on 3 factors

1. Status of festival and positioning within the festival

2. Critical reception received at festival

3. Festival competition awards

Critical Attention

1. Status of festival and positioning within the festival Prestige of festivals differ 2011 Cannes: 1719 entries, only 49 selected General program, Opening Night, Closing Night

2. Critical reception received at festival High attendance by influential critics and industry experts Reviews, comments, audience reaction

3. Festival competition awards Strongest affirmation of achievements Some awards are highly coveted

Economic Growth

Cannes

Toronto

Berlin

Venice

Huge media events -> international attention from the film industry and public

Drives economy, especially service sector Hotels, tourism, event venues, entertainment

Long term benefits -> city branding

Will face intense competition from other cities

Conclusion

Alternative distribution methods exist outside of Hollywood conglomerate hegemony

Film festival help inform critical opinions vital to film’s success.

Festivals continue to exist because they drive economic growth But cities will face intense competitive pressures