My

Idea

is t

o r

e-b

rand

the

Bri

tish

In

dep

end

ant

Film

Fes

tiva

l. Th

is

‘Mo

d’ l

oo

k is

a li

ttle

but

old

a

clic

he a

nd a

fre

sh a

pp

roac

h w

ith

a m

ore

so

lid c

onc

ept

and

mo

re

uniq

ue id

enti

ty m

ay b

e ju

st w

hat

they

nee

d. I

hav

e em

aile

d t

he

foun

ded

of

the

fest

ival

who

is

inte

rest

ed in

my

idea

s. T

hey

are

wo

rkin

g o

n a

smal

bud

get

so

th

inki

ng a

bo

ut lo

w-b

udg

et u

niq

ue

pro

duc

ts a

nd id

eas

is v

ital

.

I als

o lo

oke

d in

to s

om

e o

f th

e m

ost

ico

nic

Bri

tish

Ind

epen

dan

t Fi

lms.

Film

s su

ch a

s Lo

ck, S

tock

an

d T

wo

Sm

oki

ng B

arre

ls, T

his

Is E

ngla

nd a

nd T

rain

spo

ttin

g. I

th

oug

ht a

bo

ut h

ow

the

se c

an b

e us

ed t

o p

rom

ote

an

even

t, o

th

insi

de

and

out

sid

e o

f o

ur c

oun

try.

I res

earc

hied

into

Bri

tish

In

dep

end

ant

Film

and

ho

w it

is

po

rtra

yed

in t

he U

K a

nd a

lso

to

oth

er c

ono

untr

ies.

Mo

st

Ind

epen

dan

t Fi

lms

are

failr

ly lo

w

bud

get

wit

h m

ost

of

the

fund

ing

co

min

g f

rom

The

BFI

(B

riti

sh F

ilm

Inst

itut

e) o

f th

e U

K F

ilm C

oun

cil,

bo

th o

f w

hich

are

fun

ded

by

the

go

vern

men

t, b

ut w

ork

on

very

ti

ght

bud

get

s.

01 /

05

I als

o lo

oke

d a

t w

ork

ing

Film

Fe

stiv

als

acro

ss t

he w

orl

d t

o g

et

som

e in

spir

aati

on

but

to

als

o s

ee

wha

t th

ey a

re d

oin

g r

ight

and

w

rong

, and

wha

t ha

sn’t

bee

n d

one

bef

ore

. Thi

s w

ill h

elp

pus

h m

y co

ncep

t to

it’s

bo

und

arie

s.

The

Bri

tish

Ind

epen

dan

t Fe

stiv

alE

xsis

ting

Film

Fes

tiva

lsC

lass

ic B

riti

sh F

ilms

Bri

tish

Ind

epen

dan

t Fi

lmSa

m L

ane

OU

GD

505

Des

ign

Pra

ctic

e 2

Wha

t Is

Go

od

?

Co

ncep

t&

Res

earc

h

Co

ncep

t.

I cho

se n

eon

pin

k an

d b

lack

b

ecau

se t

his

real

tes

to B

riti

sh

Her

itag

e w

ithi

n th

e P

unk

and

M

od

his

tory

whi

ch is

a m

assi

ve

par

t o

f th

e B

riti

sh In

dep

end

ant

Film

Ind

ustr

y. It

is a

lso

a c

olo

ur

that

is u

niq

ue, m

akin

g t

he f

etiv

al

stan

d o

ut a

nd le

ave

a la

stin

g

imp

ress

ion

on

peo

ple

.

I fee

l tha

t co

lour

is im

po

rtan

t to

co

nsid

er. I

t ha

s to

has

so

me

mea

ning

to

the

idea

olo

gie

s o

f th

e fe

stiv

al b

ut a

lso

be

uniq

ue e

noug

h to

be

inst

antl

y re

cog

nisa

ble

and

cre

ate

a so

lid

iden

tity

tha

t g

oes

bey

ond

a lo

go

.

Ther

e in

gen

eral

ly a

lot

of

mea

ning

beh

ind

the

bra

ndin

g

and

log

o’s

beh

ind

Film

Fes

tiva

ls.

This

co

uld

be

cult

ural

or

dir

ectl

y re

late

d t

o fi

lm s

uch

as t

he fi

lms

bar

s in

the

sec

ond

imag

e an

d t

he

RG

B c

olo

ur s

chem

e in

the

thi

rd

imag

e.

02 /

05

Co

lour

Log

oE

xsis

ting

Film

Fes

tiva

ls

I res

earc

hed

into

exs

isti

ng F

ilm

Fest

ival

in t

he U

K a

nd w

orl

dw

ide

to s

ee w

hat

wo

rked

wel

l and

w

hat

did

n’t.

Thi

s al

so g

ive

me

a cl

ear

idea

of

po

ssib

le p

rod

uct

rang

e, a

nd la

rger

sca

le c

one

cpts

an

d p

rod

ucts

tha

t ha

ven’

t p

revi

ous

ly b

een

achi

eved

.

Sam

Lan

e

OU

GD

505

Des

ign

Pra

ctic

e 2

Wha

t Is

Go

od

?

Res

earc

h&

Bra

ndin

g

I will

als

o in

clud

e ti

cket

s,

sche

dul

es a

nd w

ayfi

ndin

g m

aps

into

the

ran

ge.

I w

ill e

xper

iem

ent

wit

h th

is t

hro

ugh

the

use

of

pap

erd

raft

and

per

fora

tio

n/b

ind

ing

tec

hniq

ues.

The

edit

ori

al a

spec

t o

f th

e p

rod

uct

rang

e w

ill b

e in

tro

duc

es

thro

ugh

pro

mti

ona

l bo

okl

ets,

fe

atur

es, s

ched

ules

and

rev

iew

s.

The

pro

duc

t ra

nge

will

be

exte

nded

fur

ther

tho

ugh

the

use

of

po

pul

ar p

rod

ucts

fo

und

at

a fe

stiv

al. T

his

will

hel

p b

uild

up

an

iden

ity

thro

ugh

th u

se o

f co

lour

an

d b

rand

ing

.

I wis

h to

cre

ate

a ra

nge

of

po

ster

s an

d o

ther

pro

mo

tio

nal

mat

eria

l. Th

is c

oul

d b

e in

the

fo

rm o

f st

icke

rs, b

ags,

t-s

hirt

s et

c. T

he p

ost

er w

ill b

e p

aper

cra

ft

to h

elp

the

m s

tand

out

and

kee

p

cost

s d

ow

n.

03 /

05

Tick

ets,

Sch

edul

es &

Map

sE

dit

ori

alID

Tag

s, W

rist

ban

ds,

Gif

t Sh

op

Po

ster

& P

rom

oti

on

Sam

Lan

e

OU

GD

505

Des

ign

Pra

ctic

e 2

Wha

t Is

Go

od

?

Ran

ge

I wan

t to

sta

rt t

hink

ing

ab

out

cr

eati

ng a

muc

h st

rong

er

conc

ept.

Cra

ting

an

even

t an

d

an e

xper

ienc

e as

ap

ose

to

jsut

d

esig

n. T

he ‘P

aint

Par

ty’ i

dea

is

just

one

po

ssib

ilty

that

is f

airl

y in

exp

ensi

ve a

nd h

elp

s p

rom

ote

th

e b

rand

thr

oug

h co

lour

in a

un

ique

eve

nt t

hat

leav

es a

last

ing

im

pre

ssio

n.

Fitt

ing

wit

h th

e co

lour

sch

eme,

w

ork

ing

out

ho

w t

his

can

wo

rk in

fa

vour

of

way

find

ing

sys

tem

s o

n a

muc

h la

rger

sca

le.

As

this

is a

n ex

hib

itio

n/fe

stiv

al,

It is

imp

ort

ant

to p

ort

ray

a cl

ear

idea

of

how

the

bra

nd

and

iden

tity

can

be

app

lied

to

a

wid

er r

ang

e o

f p

rod

ucts

. I’v

e b

een

loo

king

into

inte

rio

rs a

nd

set

des

igns

to

see

ho

w t

his

can

mak

e th

e d

esig

n in

to a

uni

que

ex

per

ienc

e.

Her

e ar

e so

me

exam

ple

s at

ho

w

pin

k b

lack

and

whi

te c

an b

e tt

rans

fere

d a

cro

ss w

eb b

ased

d

eliv

erb

ales

. Bo

th w

ebsi

tes

and

Ip

hone

Ap

plic

atio

ns.

04 /

05

Sam

Lan

e

OU

GD

505

Des

ign

Pra

ctic

e 2

Wha

t Is

Go

od

?

Ran

ge

Web

Des

ign

Set

Des

ign

/ In

teri

ors

Pai

nt P

arty

/ P

rom

oti

on

Way

find

ing

Pro

ject

ion

is a

big

par

t o

f ci

nem

a an

d a

nam

orp

hic

des

ign

fits

in

wit

h th

is id

ea p

erfe

ctly

, whi

lst

also

cre

atin

g a

low

-bud

get

, las

t-in

g im

pre

ssio

n fo

r p

rom

oti

ona

l p

urp

ose

s.

Bla

ck in

k o

n ne

on

pin

k st

ock

is

a ch

eap

and

eff

ecti

ve w

ay o

f p

ort

rayi

ng t

he id

ea o

f th

e b

rand

ac

ross

a r

ang

e o

f p

rod

ucts

whi

lst

dea

ling

wit

h a

low

bud

get

. The

re

are

also

inte

rest

ing

tec

hniq

uees

th

at a

re f

ailr

y ch

eap

to

ach

ieve

su

ch a

s ho

le -p

unch

ing

or

lase

r cu

ttin

g t

o c

reat

e ty

pe

and

p

erfe

rati

on.

UV

Glo

w in

the

dar

k p

aint

is

som

ethi

ng t

hat

I hav

e b

een

rese

arch

ing

into

. Thi

s fi

ts

seam

less

ly w

ith

my

conc

ept

that

fi

lms

are

sho

wn

in t

he d

ark.

Thi

s is

fai

ly e

xpen

sive

to

ap

ply

in

scre

en p

rint

ing

inks

, but

the

re

are

chea

per

alt

erna

tive

s su

ch a

s sp

ray

pai

nt.

I’ve

bee

n lo

oki

ng in

to s

om

e p

aper

cr

aft

and

fo

rmat

s th

at m

ay b

e su

itab

le f

or

my

conc

ept.

Thi

ngs

that

are

ab

le t

o a

chie

ve o

n a

low

b

udg

et b

ut t

hat

leav

es a

last

ing

im

pre

ssio

n. 3

D t

pye

, pap

er

craf

t p

ost

ers

or

inte

rest

ing

and

in

nova

tive

fo

ldin

g t

echn

ique

s.

05 /

05

Sam

Lan

e

OU

GD

505

Des

ign

Pra

ctic

e 2

Wha

t Is

Go

od

?

Pro

cess

es

Ana

mo

rphi

c /

Pro

ject

ion

Neo

n St

ock

& P

erfe

rati

ngU

V P

aint

& S

cree

n P

rint

Pap

er C

raft