film craft - cannes lions 2014 awarded campaigns

Brand: HBOAgency: SS+K, New York

Industry: Media & PublishingMedia: TV & CinemaMarket: United States

Chief Creative Officer: BobbyHershfield, Robert HershfieldCopywriter: Lindsey Lanpher, Richard TsengDirector: David Shane

Watch the videoHAPPILY MARRIED

Click for full credits Click for all Cannes Lions winners

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Brand: Procter & Gamble (P&G)Agency: Wieden+Kennedy, Portland

Industry: House, Garden & PetsMedia: TV & CinemaMarket: United StatesLanguage: English

Executive Creative Director: SusanHoffman, Joe StaplesCreative Director: Kevin Jones, OllieWatsonCopywriter: Kevin JonesArt Director: Ollie WatsonDirector: Lance Acord

Thank you, Mom.

Watch the videoPick Them Back Up


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Brand: NZTAAgency: Curious Film, Auckland

Industry: Public interest & Non-profitMedia: CyberMarket: New ZealandLanguage: English

Watch the videoBlazed


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Brand: UbisoftAgency: MPC

Industry: Toys & GamesMedia: TV & CinemaMarket: United Kingdom

Executive Creative Director: SylvainThiracheCopywriter: Johan JeanssonArt Director: Daniel Abensour, MartinWestbergDirector: Adam Berg

Watch the videoASSASSIN'S CREED IV BLACK FLAG,DEFY


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Brand: Radio EuskadiAgency: Dimensión, San Sebastian

Industry: Media & PublishingMedia: TV & CinemaMarket: Spain

Executive Creative Director: GuillermoViglioneCreative Director: Guillermo ViglioneArt Director: Guillermo Vigliome

Watch the videoEITB BETTER WITH MUSIC - MOURINHO


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Brand: VolvoAgency: Forsman & Bodenfors, Goteborg

Industry: Automotive & ServicesMedia: CyberPublished: Oct., 2013Market: SwedenLanguage: English

Chief Creative Officer: Cilla Pegelow, OlleVictorinCopywriter: Björn Engström, MartinRingqvistArt Director: Anders Eklind, Sophia LindholmDirector: Andreas Nilsson, FilipNilsson, Jamie Rafn, Henry Alex Rubin

Watch the videoThe Epic Split feat. Van Damme (LiveTest 6)


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Brand: Dick's Sporting GoodsAgency: Anomaly, New York

Industry: Culture, Recreation & SportMedia: TV & CinemaMarket: United States

Chief Creative Officer: Mike ByrneCreative Director: Seth JacobsDirector: Taylor Twist, Mike Warzin

Watch the videoFOCUS AND EXPLODE


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Brand: New Zealand Transport AgencyAgency: BBDO, Wellington

Industry: Transport & TourismMedia: TV & CinemaMarket: New Zealand

Executive Creative Director: Philip AndrewCreative Director: Brigid Alkema, PhilipAndrewCopywriter: Mike GwytherDirector: Taika Waititi

Watch the videoBrigid Alkema


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Brand: SonyAgency: INTERLUDE, New York

Industry: Electronics & Audio-VisualMedia: TV & CinemaMarket: United States

Copywriter: Natan Schottenfels

Watch the videoBOB DYLAN LIKE A ROLLING STONE


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Brand: HondaAgency: Mcgarrybowen, London

Industry: Automotive & ServicesMedia: TV & CinemaMarket: United KingdomLanguage: English

Executive Creative Director: PaulJordan, Angus MacAdamCreative Director: Remco Graham, RichardHolmesCopywriter: Richard HolmesArt Director: Remco GrahamDirector: Chris Palmer

The Power of Dreams

Watch the videoAn Impossible Made Possible


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Brand: Bud LightAgency: BBDO, New York

Industry: Alcoholic drinksMedia: TV & CinemaMarket: United States

Chief Creative Officer: David LubarsExecutive Creative Director: MikeSmith, Ralph WatsonCreative Director: Marcel YunesCopywriter: Jessica Coulter, MattSorrell, Rick Williams, Marcel YunesArt Director: Rick WilliamsDirector: Jeff Tremaine

Watch the videoIAN UP FOR WHATEVER FILM


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Brand: UbisoftAgency: MPC

Industry: Toys & GamesMedia: TV & CinemaMarket: United Kingdom

Executive Creative Director: SylvainThiracheCopywriter: Johan JeanssonArt Director: Daniel Abensour, MartinWestbergDirector: Adam Berg

Watch the videoASSASSIN'S CREED IV BLACK FLAG,DEFY








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Brand: ChipotleAgency: Creative Artists Agency, Los Angeles

Industry: FoodMedia: CyberMarket: United StatesLanguage: English

Art Director: Joe BluhmDirector: Limbert Fabian, BrandonOldenburg

Cultivate a Better World

Watch the videoThe Scarecrow


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Brand: LurpakAgency: Wieden+Kennedy, London

Industry: FoodMedia: TV & CinemaMarket: United Kingdom

Executive Creative Director: TonyDavidson, Kim PapworthCreative Director: Sam Heath, DanNorris, Ray ShaughnessyCopywriter: Freddie Powell, Hollie WalkerArt Director: Freddie Powell, Hollie WalkerDirector: Dougal Wilson

Watch the videoADVENTURE AWAITS


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SILVER




Watch the videoHAPPILY MARRIED































Brand: John LewisAgency: DDB, London

Industry: Retail & DistributionMedia: TV & CinemaMarket: United Kingdom

Executive Creative Director: BenPriest, Emer Stamp, Ben TollettDirector: Elliot Dear, Yves Geleyn

Watch the videoBEAR & HARE


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Brand: John LewisAgency: DDB, London

Industry: Retail & DistributionMedia: TV & CinemaPublished: Oct., 2013Language: English

Executive Creative Director: BenPriest, Emer Stamp, Ben TollettCreative Director: Aidan McClure, LaurentSimonDirector: Elliot Dear, Yves Geleyn

Watch the videoThe Bear & the Hare








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Brand: HondaAgency: Wieden+Kennedy, London

Industry: Automotive & ServicesMedia: CyberMarket: United KingdomLanguage: English

Executive Creative Director: Chris O'ReillyDirector: Smith & Foulkes

Watch the videoHANDS


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Thank you, Mom.































Brand: NZTAAgency: Curious Film, Auckland

Industry: Public interest & Non-profitMedia: CyberMarket: New ZealandLanguage: English

Watch the videoBlazed








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Brand: BOT & DOLLYAgency: BOT & DOLLY, San Francisco

Industry: Corporate self-promoMedia: TV & CinemaMarket: United States

Director: BOT & DOLLY

Watch the videoBOX


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Brand: HondaAgency: Wieden+Kennedy, London

Industry: Automotive & ServicesMedia: CyberMarket: United KingdomLanguage: English

Executive Creative Director: Chris O'ReillyDirector: Smith & Foulkes

Watch the videoHands














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Brand: HennessyAgency: Droga5, New York


Chief Creative Officer: Ted RoyerCreative Director: Paul BichlerCopywriter: Felix RichterArt Director: Alexander NowakDirector: Martin de Thurah

Watch the videoTHE MAN WHO COULDN'T SLOW DOWN


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Brand: SchwartzAgency: Grey, London

Industry: FoodMedia: TV & CinemaMarket: United Kingdom

Chief Creative Officer: Nils LeonardCreative Director: Andy LockleyDirector: Chris Cairns

Watch the videoSCHWARTZ - THE SOUND OF TASTE


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Watch the videoUNCONDITIONAL LOVE
































Industry: Automotive & ServicesMedia: TV & CinemaMarket: Sweden

Copywriter: Fredrik JanssonArt Director: Staffan Lamm, AndreasMalm, Mikko TimonenDirector: Adam Berg

Watch the videoLEAVE THE WORLD BEHIND


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Watch the videoYOUR CHOICE


































Watch the videoFAITHFUL































Brand: NikeAgency: JWT, Bangalore

Industry: Apparel, Clothing & FootwearMedia: TV & CinemaMarket: India

Creative Director: Senthil KumarCopywriter: Dhruv WarriorDirector: Senthil Kumar

Watch the videoMAKE EVERY YARD COUNT


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Brand: PlayStationAgency: BBH, New York


Chief Creative Officer: John PatroulisExecutive Creative Director: Ari WeissCreative Director: Gerard Caputo, ChrisMaiorinoDirector: Matthijs van Heijningen

Watch the videoPerfect Day


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Brand: BOT & DOLLYAgency: BOT & DOLLY, San Francisco

Industry: Corporate self-promoMedia: TV & CinemaMarket: United States

Director: BOT & DOLLY

Watch the videoBOX








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Brand: NikeAgency: Wieden+Kennedy, Portland

Industry: Apparel, Clothing & FootwearMedia: TV & CinemaMarket: United States

Executive Creative Director: SusanHoffman, Joe StaplesCreative Director: Ryan O'Rourke, AlbertoPonteCopywriter: Edward HarrisonArt Director: Sezay AltinokDirector: Nicolai Fuglsig

Watch the videoPossibilities


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Brand: VodafoneAgency: AKQA, London

Industry: Professional & Public servicesMedia: TV & CinemaMarket: United Kingdom

Chief Creative Officer: James HiltonExecutive Creative Director: Nick TurnerCreative Director: Alastair Mills, Greg MullenDirector: Niels Van Koevorden

Watch the videoFIRST FLIGHT


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Industry: Public interest & Non-profitMedia: TV & CinemaMarket: New Zealand

Executive Creative Director: Philip AndrewCreative Director: Brigid AlkemaCopywriter: Emily BeautraisArt Director: Philip Andrew, Emily BeautraisDirector: Derin Seale

Watch the videoMistakes


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Brand: 350 ActionAgency: Barton F. Graf 9000, New York

Industry: Public interest & Non-profitMedia: CyberMarket: United States

Chief Creative Officer: Gerry GrafExecutive Creative Director: EricKallman, Brandon MugarCreative Director: Dave Canning, DanTreichelCopywriter: Dave CanningArt Director: Dan TreichelDirector: Ted Pauly

Watch the videoClimate Name Change


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Industry: Automotive & ServicesMedia: TV & CinemaMarket: Sweden

Copywriter: Fredrik JanssonArt Director: Staffan Lamm, AndreasMalm, Mikko TimonenDirector: Adam Berg

Watch the videoLEAVE THE WORLD BEHIND













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BRONZE

Brand: ToshibaAgency: Pereira & O'Dell, San Francisco

Industry: Electronics & Audio-VisualMedia: TV & CinemaPublished: Jun., 2013Market: United StatesLanguage: English

Chief Creative Officer: PJ PereiraExecutive Creative Director: JaimeRobinsonCreative Director: Jason Apaliski, RobMoggachCopywriter: Ross Cavin, Neil RamananArt Director: Chris Adams, Brett BeatyDirector: Josh Gordon, Will Speck

Watch the videoTHE POWER INSIDE: EPISODE 3


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Brand: Smithwick'sAgency: DDB, London

Industry: Alcoholic drinksMedia: TV & CinemaMarket: United Kingdom

Watch the videoSQUIRREL


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Brand: Old SpiceAgency: Wieden+Kennedy, Portland


Executive Creative Director: SusanHoffman, Joe StaplesCreative Director: Craig Allen, JasonBagley, Tim DaviesCopywriter: Justine Armour, NathanielLawlor, David PovillArt Director: Ruth Bellotti, Croix GagnonDirector: Steve Ayson

Smellcome to Manhood

Watch the videoMomsong


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Brand: Amnesty InternationalAgency: Troublemakers.tv, Paris

Industry: Public interest & Non-profitMedia: TV & CinemaMarket: France

Creative Director: Benoit Leroux, PhilippeTarouxCopywriter: Ingrid VaretzArt Director: Johnny Alves, Ingrid VaretzDirector: Onur Senturk

Watch the videoPENS


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Brand: GuinnessAgency: BBDO, London

Industry: Alcoholic drinksMedia: TV & CinemaMarket: United Kingdom

Executive Creative Director: Paul BrazierCreative Director: Dave BuchananCopywriter: Nicholas HulleyArt Director: Nadja LossgottDirector: Hector Mediavilla

Made of More

Watch the videoSapeurs (the Society of Tastemakersand Elegant People)


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Thank you, Mom.


































Watch the videoTHE POWER INSIDE - EPISODE 6










































Brand: HennessyAgency: Droga5, New York


Chief Creative Officer: Ted RoyerCreative Director: Paul BichlerCopywriter: Felix RichterArt Director: Alexander NowakDirector: Martin de Thurah

Watch the videoTHE MAN WHO COULDN'T SLOW DOWN








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Brand: ChryslerAgency: Smuggler

Industry: Automotive & ServicesMedia: TV & CinemaMarket: United States

Director: Jaron Albertin

Watch the videoBODY & SOUL


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Brand: SmirnoffAgency: Exit Films, Melbourne

Industry: Alcoholic drinksMedia: TV & CinemaMarket: Australia

Chief Creative Officer: Andy DilalloCreative Director: Vince Lagana, GrantMcAloonCopywriter: Mark SchöllerArt Director: Chris MoreiraDirector: Garth Davis

Watch the videoCOMETS


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Brand: NetflixAgency: DDB, Vancouver

Industry: Internet sites & ServicesMedia: TV & CinemaMarket: Canada

Executive Creative Director: CosmoCampbell, Dean LeeCreative Director: Daryl GardinerCopywriter: Jessica SchnurrArt Director: Daryl GardinerDirector: Michael Downing

Watch the videoPEP TALK


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Brand: PlayStationAgency: BBH, New York


Chief Creative Officer: John PatroulisExecutive Creative Director: Ari WeissCreative Director: Gerard Caputo, ChrisMaiorinoDirector: Matthijs van Heijningen

Watch the videoPerfect Day








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Brand: LexusAgency: CHI & Partners, London

Industry: Automotive & ServicesMedia: TV & CinemaMarket: United Kingdom

Executive Creative Director: JonathanBurleyCreative Director: Micky Tudor, Monty VerdiCopywriter: Rob WebsterArt Director: Alexei BerwitzDirector: Sam Brown

Watch the videoSWARM


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Brand: NikeAgency: Wieden+Kennedy, Portland


Executive Creative Director: SusanHoffman, Joe StaplesCreative Director: Ryan O'Rourke, AlbertoPonteCopywriter: Edward HarrisonArt Director: Sezay AltinokDirector: Nicolai Fuglsig

Watch the videoPossibilities
















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Brand: Coronation Fund ManagersAgency: BBDO, Johannesburg

Industry: Public interest & Non-profitMedia: TV & CinemaMarket: South Africa

Chief Creative Officer: Mike SchalitExecutive Creative Director: JennyGlover, Brent SingerCopywriter: Jenny Glover, Jessica MarquesArt Director: Brent Singer, Clayton SwartzDirector: Nacho Gayán

Watch the videoDOCTOR


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Industry: Public interest & Non-profitMedia: TV & CinemaMarket: New Zealand

Executive Creative Director: Philip AndrewCreative Director: Brigid AlkemaCopywriter: Emily BeautraisArt Director: Philip Andrew, Emily BeautraisDirector: Derin Seale

Watch the videoMistakes


















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Brand: NimbleAgency: BBDO, Auckland

Industry: FoodMedia: TV & CinemaMarket: New Zealand

Creative Director: Marianne Harvey, LeviSlavin, Cristian StaalCopywriter: Ben Polkinghorne, LeviSlavin, Simon VicarsArt Director: Brett Colliver, Scott KellyDirector: Steve Ayson

Watch the videoPREGNANCY


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Brand: HondaAgency: Mcgarrybowen, London

Industry: Automotive & ServicesMedia: TV & CinemaMarket: United KingdomLanguage: English

Executive Creative Director: PaulJordan, Angus MacAdamCreative Director: Remco Graham, RichardHolmesCopywriter: Richard HolmesArt Director: Remco GrahamDirector: Chris Palmer

The Power of Dreams

Watch the videoAn Impossible Made Possible









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Brand: BeldentAgency: Saatchi & Saatchi, Buenos Aires

Industry: Beauty & HealthMedia: TV & CinemaMarket: Argentina

Executive Creative Director: MaxiItzkoff, Mariano SerkinCreative Director: Matías Eusebi, AmmielFazzari, Juan Pablo Lufrano, Ariel SerkinCopywriter: Matías EusebiArt Director: Ammiel FazzariDirector: Diego & Vladi

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Brand: ChipotleAgency: Creative Artists Agency, Los Angeles

Industry: FoodMedia: CyberMarket: United StatesLanguage: English

Art Director: Joe BluhmDirector: Limbert Fabian, BrandonOldenburg

Cultivate a Better World

Watch the videoThe Scarecrow








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Brand: WRENAgency: DURABLE GOODS, Los Angeles


Copywriter: Tatia PilievaDirector: Tatia Pilieva

Watch the videoFIRST KISS


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Industry: Electronics & Audio-VisualMedia: CyberMarket: United States

Chief Creative Officer: Andrew O'dell, PJPereiraExecutive Creative Director: JaimeRobinsonCreative Director: Jason ApaliskiCopywriter: Ross Cavin, Neil RamananArt Director: Chris Adams, Brett BeatyDirector: Josh Gordon, Will Speck

Watch the videoTHE POWER INSIDE













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