fiji flavor
DESCRIPTION
FIJI FLAVOR. James Dye, Jeremy Burke, Brittney Merecki, Lauren Triplett. FIJI Water; A Background. David Gilmour began the Fiji Water journey in 1996. Distributes clean, pure water with artesian filtering/bottling. . Fiji Mission. Quality and Excellence in our product - PowerPoint PPT PresentationTRANSCRIPT
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FIJI FLAVORJames Dye, Jeremy Burke, Brittney Merecki,
Lauren Triplett
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FIJI Water; A BackgroundDavid Gilmour began the Fiji Water journey
in 1996.
Distributes clean, pure water with artesian filtering/bottling.
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Fiji MissionQuality and Excellence in our product
Communicating the passion and uniqueproperties of our brand
Continuing to invest in the future while preservingand cherishing the pristine source.
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Fiji SWOT analysis
StrengthsStrong Revenue1% for the environment WeaknessesLimited shipping options(US only)
OpportunitiesBoosts Fijian economyOffers a unique product
ThreatsOther bottled water companies
SWOT
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Fiji’s Competition
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MarketingAdvertising:
MagazinesBillboardsInternet
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Fiji Flavor• Pure water, infused with natural fruit flavor
native to the Fiji Islands.• Provides your body with • Silica: aids in bone formation• Fluoride: Prevents tooth decay• Bicarbonate: Balances pH levels• Electrolytes: balances body’s ions
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Coconut
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Watermelon
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Kiwi
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Prices
$2.00 $2.50 $3.00 $3.50
*Prices will vary upon location and business
Promotion:
BUY 2, GET 1 FREE!!Why not try all three flavors!?
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Where can you get Fiji Flavor?Grocery stores
Convenience stores
Starbucks
Vending machines
Or order directly from Fijiwater.com!
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Target AudienceThe health conscious
Green “Thinkers”
Students
Busy adults