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Figures of speech. Made in Germany – the story of quality.

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Page 1: Figures of speech. - Gigaset€¦ · Figures of speech. Made in Germany – the story of quality. 15 000 000 Gigaset phones produced each year. This is Made in Germany translated

Figures of speech.Made in Germany – the story of quality.

Page 2: Figures of speech. - Gigaset€¦ · Figures of speech. Made in Germany – the story of quality. 15 000 000 Gigaset phones produced each year. This is Made in Germany translated
Page 3: Figures of speech. - Gigaset€¦ · Figures of speech. Made in Germany – the story of quality. 15 000 000 Gigaset phones produced each year. This is Made in Germany translated

15 000 000 Gigaset phonesproduced each year.

This is Made in Germany translated into numbers.Quality is a principle we take very seriously. Here at Gigaset, we make the world’s best home telephones. Through precise design, exemplary manufacturing techniques and rigorous testing, we ensure that each phone bears our mark of quality. We’d like you to join us on a journey through our factory at Bocholt, Germany, where the facts and figures that define our manufacturing process tell a unique story: the story of quality – the story of Made in Germany.

Page 4: Figures of speech. - Gigaset€¦ · Figures of speech. Made in Germany – the story of quality. 15 000 000 Gigaset phones produced each year. This is Made in Germany translated
Page 5: Figures of speech. - Gigaset€¦ · Figures of speech. Made in Germany – the story of quality. 15 000 000 Gigaset phones produced each year. This is Made in Germany translated

products, numerous design awards.

255

design TecHnoloGy TesTinG disTriBuTionProducTion

Before any phone is made, it needs to be conceived.our dedicated team of designers strives to anticipate phone users’ needs, now and in the future. each model is approached both as a technical device and an object of design. While sound performance, durability and innovation are important, other qualities, like how the phone feels in your hand, how it looks in your home and even how user-friendly the interface is, are equally valued.

Attention to the smallest details, combined with legendary Gigaset quality, has won us design awards throughout our range of 255 products. Gigaset phones: engineering marvels that delight the senses.

Page 6: Figures of speech. - Gigaset€¦ · Figures of speech. Made in Germany – the story of quality. 15 000 000 Gigaset phones produced each year. This is Made in Germany translated

people, all at your service.1 800

gigaset would be nothing without the dedicated people who work for us. every one of our 1,800 employees from around the world strives enthusiastically to produce the highest quality phones in the world. our factory in Bocholt, the heart of our company, leads the way in efficiency and effectiveness – so much so, that the plant has won awards for “Factory of the year“ for several years running.

These high standards can only be met if the entire production chain, from design to finished product, is managed by our dedicated team. And that‘s why our phones are guaranteed: Made in Germany, by Gigaset.

Page 7: Figures of speech. - Gigaset€¦ · Figures of speech. Made in Germany – the story of quality. 15 000 000 Gigaset phones produced each year. This is Made in Germany translated

desiGn TecHnoloGy TesTinG disTriBuTionProduction

Page 8: Figures of speech. - Gigaset€¦ · Figures of speech. Made in Germany – the story of quality. 15 000 000 Gigaset phones produced each year. This is Made in Germany translated
Page 9: Figures of speech. - Gigaset€¦ · Figures of speech. Made in Germany – the story of quality. 15 000 000 Gigaset phones produced each year. This is Made in Germany translated

tonnes of pressure, no sweat.

400

the highest quality phones need the highest quality materials. like our polycarbonate granulate. it’s lightweight and strong, and has the right acoustic qualities to make great phone casings. From our filling plant, the granulate is pumped through eight kilometres of pipeline to our furnace, where it is melted at 240°.

The solid steel plates of the plastic injection moulding machines compress the viscous plastic with a force of up to 400 tonnes. The result: five millimetre-thick polycarbonate shells, weighing just a few grams, key components that make a Gigaset phone an object of desire. Pick one up – and feel quality in the palm of your hand.

desiGn TecHnoloGy TesTinG disTriBuTionProduction

Page 10: Figures of speech. - Gigaset€¦ · Figures of speech. Made in Germany – the story of quality. 15 000 000 Gigaset phones produced each year. This is Made in Germany translated

trays stored, 640 000 phones on hold.

8 000

After manufacture, trays containing 80 phone shells each arrive every minute from the interim storage at the centre of the production hall. up to 8,000 trays can be stacked here, meaning that at any time, up to 640,000 phone shells could be waiting for their sensitive electronic parts to be completed.

efficient storage is a key part of the logistics chain, ensuring that everything runs smoothly. it is a testament to the efficiency of everyone involved in the manufacturing process.

Page 11: Figures of speech. - Gigaset€¦ · Figures of speech. Made in Germany – the story of quality. 15 000 000 Gigaset phones produced each year. This is Made in Germany translated

desiGn TecHnoloGy TesTinG disTriBuTionProduction

Page 12: Figures of speech. - Gigaset€¦ · Figures of speech. Made in Germany – the story of quality. 15 000 000 Gigaset phones produced each year. This is Made in Germany translated
Page 13: Figures of speech. - Gigaset€¦ · Figures of speech. Made in Germany – the story of quality. 15 000 000 Gigaset phones produced each year. This is Made in Germany translated

points of interest,1 ultimate goal.

75 000

every phone needs a heart. The intricate circuit boards that power all our phones are soldered in double-quick time at the printed circuit board assembly line. our machines can surface mount over 75,000 components per hour. in one year, the section mounts 20 million individual soldering points onto 86,000 printed circuit boards.

our failure rate? one in 50,000, a resounding affirmation of German precision – built into every phone.

desiGn technology TesTinG disTriBuTionProducTion

Page 14: Figures of speech. - Gigaset€¦ · Figures of speech. Made in Germany – the story of quality. 15 000 000 Gigaset phones produced each year. This is Made in Germany translated
Page 15: Figures of speech. - Gigaset€¦ · Figures of speech. Made in Germany – the story of quality. 15 000 000 Gigaset phones produced each year. This is Made in Germany translated

We assemble in 4.5 seconds,ready for years of use.

4.5

At the connection assembly, the disparate elements from each production process are united. A robot precisely mounts the ringer, keypad, charging contacts, earphone and speaker. This all happens within 4.5 seconds and up to two million times per year.

our phones are almost ready to make their first call – a hello to a loved one, perhaps?

desiGn technology TesTinG disTriBuTionProducTion

Page 16: Figures of speech. - Gigaset€¦ · Figures of speech. Made in Germany – the story of quality. 15 000 000 Gigaset phones produced each year. This is Made in Germany translated

2 500Hearing is believing. We take pride in the sound quality our phones deliver. We’ve created High Sound Performance (HSP) protocols to provide higher sound quality than normal analogue landline phones. Internet calls on compatible phones have High Definition Sound Performance (HDSP), for twice the sound quality compared to normal VOIP calls.

To protect our phones from electronic interference from other devices that would degrade sound quality, we test in the electromagnetic testing chamber. It’s isolated from the rest of the facility and shielded with dampening material. Our phones easily withstand testing cycles that transmit power levels of over 2,700 MHz and energy spikes of up to 2,500 volts. This testing ensures that our phones have exceptional sound quality, even in areas with large amounts of electronic interference.

Even 2 500 volts can’t stop our phones sounding great.

Page 17: Figures of speech. - Gigaset€¦ · Figures of speech. Made in Germany – the story of quality. 15 000 000 Gigaset phones produced each year. This is Made in Germany translated

desiGn TecHnoloGy testing disTriBuTionProducTion

Page 18: Figures of speech. - Gigaset€¦ · Figures of speech. Made in Germany – the story of quality. 15 000 000 Gigaset phones produced each year. This is Made in Germany translated

We drop our phones 16 times before you drop yours once.

16Quality receives special attention at gigaset. eight comprehensive quality tests make sure that every phone performs, even under extreme conditions. The free-fall is the first of these tests. each phone is dropped onto a steel plate 16 times from a height of 1.52 metres. We then test with dust, humidity, heat, cold, sunlight, and even a dirty pocket, to simulate everyday wear and tear.

We push our phones to the limit to make sure no latent defect slips past, so you can be sure that every Gigaset performs perfectly.

Page 19: Figures of speech. - Gigaset€¦ · Figures of speech. Made in Germany – the story of quality. 15 000 000 Gigaset phones produced each year. This is Made in Germany translated

desiGn TecHnoloGy testing disTriBuTionProducTion

Page 20: Figures of speech. - Gigaset€¦ · Figures of speech. Made in Germany – the story of quality. 15 000 000 Gigaset phones produced each year. This is Made in Germany translated
Page 21: Figures of speech. - Gigaset€¦ · Figures of speech. Made in Germany – the story of quality. 15 000 000 Gigaset phones produced each year. This is Made in Germany translated

5 000

it’s not just extremes that we test for: everyday wear and tear is the most likely cause of damage to a handset. in the jeans pocket test, we put them into a trouser pocket with a mixture of cut-up tissues, dust and tobacco – in and out, 5,000 times.

unusual? Maybe. necessary? Absolutely. We do this to test the dust-proofing and scratch resistance of the casing. All this makes sure that your Gigaset is tough enough for whatever life throws at it.

pockets, not a single scratch.

desiGn TecHnoloGy testing disTriBuTionProducTion

Page 22: Figures of speech. - Gigaset€¦ · Figures of speech. Made in Germany – the story of quality. 15 000 000 Gigaset phones produced each year. This is Made in Germany translated

the highest quality phone needs the highest quality packaging. We use a specialised packaging assembly robot to shape flat cardboard into the boxes that will keep Gigaset phones safe as they make their way across the world. up to 250 cartons can be filled per minute. Thanks to this efficiency, we save 150 tonnes of paper, and reduce our emissions of co2 by 240 tonnes each year.

not only are our phones low emission and ecologically intelligent – our packaging, too. Gigaset phones are for people who want to stay stylish and technologically ahead, while keeping our planet safe.

cartons filled, 150 tonnes of paper saved.

250

Page 23: Figures of speech. - Gigaset€¦ · Figures of speech. Made in Germany – the story of quality. 15 000 000 Gigaset phones produced each year. This is Made in Germany translated

desiGn TecHnoloGy TesTinG distriButionProducTion

Page 24: Figures of speech. - Gigaset€¦ · Figures of speech. Made in Germany – the story of quality. 15 000 000 Gigaset phones produced each year. This is Made in Germany translated
Page 25: Figures of speech. - Gigaset€¦ · Figures of speech. Made in Germany – the story of quality. 15 000 000 Gigaset phones produced each year. This is Made in Germany translated

curves, none of them dangerous.

132

our phones get moving even before they leave the factory. conveyor belts bridge between the six assembly lines and the central transfer hub, ferrying the perfectly packaged products at speeds of 14 metres per minute. The cartons race through 132 curves, over five storeys, on the 21 kilometre-long conveyor line. A central control unit makes sure that each product ends up in the right place – ready to leave the plant.

With intelligent logistics, we’ve decreased the amount of space our packaging takes up, making it possible to cut out 31 percent of all truck transports, saving on fuel and emissions. our optimised global logistics network enables delivery times of only 20 days, worldwide. so everyone can benefit from German quality, no matter where they live.

desiGn TecHnoloGy TesTinG distriButionProducTion

Page 26: Figures of speech. - Gigaset€¦ · Figures of speech. Made in Germany – the story of quality. 15 000 000 Gigaset phones produced each year. This is Made in Germany translated

in a million – the unique benefits of Gigaset.

1Built for quality. our factory in Bocholt is the heart of Gigaset’s worldwide vision. We create the highest quality phones that use the finest quality components. coupled with the dedication and commitment of our team, we ensure that every phone comes with our mark of quality: a guarantee that it lives up to the strict standards of German precision.

our phones last longer. Whether they are made of complex polycarbonate, or with a genuine metal frame, quality engineering makes for years of trouble free usage.

designed for living. each Gigaset handset is an object of desire, taking pride of place in any home. our numerous design awards prove it.

stress tested, stress free. We test our phones to the limit, beyond anything they’ll come into contact with in the real world. so you can be sure that every phone is hard wearing and durable, and stays beautiful, even after years of use.

hear the difference. Finely calibrated speakers, along with our proprietary High sound Performance technology, give you the clearest sound.

Page 27: Figures of speech. - Gigaset€¦ · Figures of speech. Made in Germany – the story of quality. 15 000 000 Gigaset phones produced each year. This is Made in Germany translated

* The DECT transmitting power is switched off when handset is in idle mode – when all registered handsets support ECO Mode Plus.

saving the planet is more than a trend. Gigaset has made a long-term commitment to the environment. not only are our phones made as sustainably as possible, but our engineers have developed an energy-saving power supply that consumes less electricity – saving you money and helping the environment.

reduced radiation.* our eco decT model cordless phones variably reduce transmission power from the handset to base station, depending on their distance apart, meaning that they emit less radiation. Because our concerns about the environment run just as deeply as yours.

the numbers don’t lie. every phone that comes out of our factory is one in a million. enjoy your gigaset telephone – Made in germany.

Page 28: Figures of speech. - Gigaset€¦ · Figures of speech. Made in Germany – the story of quality. 15 000 000 Gigaset phones produced each year. This is Made in Germany translated

Get your own Gigaset. To find out more about Gigaset and the production site at Bocholt, visit www.gigaset.com