Fighting the global health burden through new 

technology…

WHO‐ITU joint program on mHealth for NCDs

Chronic RespiratoryDiseases

CardiovascularDiseases

DiabetesCancer

Physical inactivity

Obesity

Unhealthydiets Tobacco

useAlcohol use

Malnutrition

Other NCDs

Globally 57 million total deaths in 2008 of which 36 million were due to NCDs

NCD burden

US$ 7THealthcare costs & productivity losses 2011‐2025

"We should all work to meet targets to reduce NCDs."

9MPremature deaths / year

Origins

6.8 BillionMobile cellular subscriptions

Scattered pilots

Evidence

Closed technology

Government Ownership

Pilotitis

No evaluation/review

No integration of systems No clear business 

model

Expensive technology

Costs not analyzed

mHealth challenges

Unbalanced ecosystem

Return on investment unclear

WHO & ITU’s role

Provide Convening platform & enabling environment

Develop Operational Guides/ International experts approve the tools

Develop Return on investment models/M&E frameworks

Direct technical support & catalytic funding to some  countries

Share experience with all member states

Key operational areas

Technical Process

Country implementation

Partnerships

Prevention

Enforcement

Treatment

mSocialnetworking, mGaming

mSocialnetworking, mGaming

mIllicitmIllicit

mCessationmCessation

mTraining(healthcare workforce 

development)

mTraining(healthcare workforce 

development)

mGeoMappingmGeoMapping

mWellnessmWellness m Agriculturem Agriculture

Guidelines developmentGuidelines 

development

mWhistleblowersmWhistleblowers

mAwarenessmAwareness

mDiabetesmDiabetes

mSmokeFreemSmokeFree

mSurveillancemSurveillancemPhysicalActivitymPhysicalActivity mTAPSmTAPS

mDiseaseManagementmDisease

Management

Portfolio

Costa Rica: mCessation

Senegal:mDiabetes

Other likely champion countries

• United Kingdom

• Zambia

• Norway

• Philippines

Current Partners

Telecoms, Insurance , Pharma, 

Wellness, IT, Sporting 

Industry, Other Private Sector

Government

NGOs and 

AcademiaUN

Programme Strategy & Planning

Programme Strategy & Planning

M&E, Impact assessment , ROIM&E, Impact 

assessment , ROI

In‐country Implementation 

In‐country Intervention 

Design

In‐country Intervention 

Design

In‐country Maintenance 

and refinement

Government EngagementGovernment Engagement

Define & refine interventions

(PID’s)

Define & refine interventions

(PID’s)

The Philippines possible involvement

Key role

Country enrolled

How partners can contribute

• Help reduce domestic morbidity and mortality due to NCDs

• Take action on national patient self‐management agenda

• Support national health reform goals

• Refine existing mHealth tools

• Think globally on new mobile and healthcare delivery models

• Become “Innovations Hub” recognized as leader for health and technology innovations in region and worldwide

Partnership benefits

• Aligns with the DoH eHealth and NCD strategies

• Strengths in leadership and technology 

• Strong hub for south‐south collaboration 

• IT and Mobile Tech

• NCD burden

• Willing population

Why Philippines as a champion :

THANK YOU!