fighting childhood obesity

THE KAISER PERMANENTE/RAGAN COMMUNICATIONS

HEALTH CARE COMMUNICATORS’ SUMMIT

The Fight Against Childhood ObesityEngaging the community, employees, media and thought leaders

Holly Potter, Vice President of Public RelationsChristina VanDunk, Communications Director for Community Benefit, Research & Health Policy

Overview

Why Childhood Obesity Matters Creating Surround Sound via Communications Changing Attitudes and Behaviors

Clinical Interventions Health Education Supporting Healthy Eating, Active Living

Expanding Reach and Impact Video Games Advertising

Our Mission for 60 Years: “To improve the health of our members and the communities we serve”

1950’s - Henry Kaiser’s engineers installed $5 million worth of air pollution control equipment.

“We’re working to be a part of the answer,” a Kaiser leader said,” instead of part of the problem.”

When Henry J. Kaiser built the first American steel mill west of the Rockies, seen here in the 1940s, he ordered his engineers to make it the cleanest in the U.S.

A History of Community Health

Behavior and Environment Drive Health

County Health Rankings Model

Unequal access to safe, walkable neighborhoods

Economic and Social Conditions Shape Health

Place Shapes Health

Source: KP Utility for Care Data Analysis, 2009

Obesity and Park Access

An unhealthy food environment

Place and Race Shape Health

Intensive HEAL Interventions: 39 Sites

Prince George’s County, MD

Atlanta, GA

Cleveland, OH

Denver, CO

Commerce City, Park Hill, Lincoln Park

Colorado (statewide)

6 HEAC Sites

Santa Rosa

Portland, OR

Clark County, WA

Modesto

Richmond

Community Health Initiative sites

Joint initiatives with other funders

HEAL Communities Are Changing Environments

Neighborhoods Parks, trails and other active public spaces General Plan amendments Corner store conversion efforts Farmers markets and community gardens

Schools Cafeteria reforms PE standards, after school programs Joint Use Agreements Safe routes to school

Health Care BMI as a vital sign Breastfeeding promotion Hospital cafeterias

Worksites Stairwell prompts Lactation support Worksite wellness programs

We are a Benchmark

Let’s Move Campaign Launch

Local and national media outreach

Email notification of board, employees/ physicians

E-news alert to grantees and other stakeholders

Press release iTunes Podcast Social media outreach

Partnership for a Healthier America

Creating Surround Sound

Employee & Physician Communications Member Communications Online Information and Services Community & Stakeholder Engagement Media Outreach Social Media Videos, Sound Slides and Podcasts Video Games Advertising

Communication Begins in the Doctor’s Office

Online Health Information via kp.org/weight

Helping Kids Understand the Right Choices

Educational Theater Program

In 2009: 4,450 events 840,000 children

and adults Won 2009

Distinguished Service to Health Education Award from the American Association for Health Education

Sharing the Latest Medical Knowledge

Study published in the Journal of Pediatrics

Extending the Reach of our Research

• 400 media stories

• 2,263 YouTube views

• 183,473 Twitter impressions

Results

Helping Families Eat Healthy

http://kp.org/farmersmarketrecipes

Helping Families Stay Active

Supporting Community Engagement

Photovoice

The Obesity and Violence Prevention Link

Video Games

Print Advertising

Outdoor Advertising

Television Advertising

http://kp.org/kidwisdom

fighting childhood obesity

Health & Medicine