fifa world cup 2018 qualifiers - sky media · fifa world cup 2018 qualifiers £700,000 gross th4...

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Channel Platforms Dates Investment

The Opportunity The wait is almost over! From September, Sky Sports viewers will

have the opportunity to watch over 200 live FIFA World Cup 2018

Qualifier games from the comfort of their homes. Over 200 teams

will battle it out for a place to join hosts Russia in the final 32 in

what is set to be another blockbuster sporting event.

Sky Media are delighted to present a unique sponsorship

opportunity for the right brand to build positive association with

the key games leading to the biggest stage in International

football; the FIFA World Cup.

The Content The FIFA World Cup is a landmark event in every football fans diary

and the road to Russia will kick off in September. Sky Sports

viewers can watch all the drama unfold, with teams from across

Europe competing for a place on the world’s biggest stage.

The World Cup Qualifiers will present football fans and more

importantly managers the opportunity to see how well their

squads play together against tough International opposition as

they embark on their quest for a place in Russia 2018.

In recent years, world football has seen an influx of exciting young

talent looking to make a name for themselves at international

level. Wales and Real Madrid star Gareth Bale, the quick-footed

Frenchman Anthony Martial and the Premier League’s top scorer

Harry Kane are among a growing list of young stars looking to

reach their first World Cup Finals.

The qualifiers are made up of 9 groups containing 6 teams in each

group. England will be looking to make it to Russia to improve on

their last World Cup performance, but will face fierce rivals

Scotland in Group F, whilst Northern Ireland will face defending

World Cup Champions Germany in what is known as ‘The Group of

Death’ - one of the toughest groups of them all

Group D see’s a huge clash between The Republic Of Ireland and

Wales, with both sides looking to build on successful qualifying

campaigns for Euro 2016. Sky Sports viewers can catch all the

action live in stunning HD, catch-up On Demand or on the move

via the Sky Go App.

Scheduling Live 2018 World Cup Qualifiers

c. 60 live matches over 10 weeks, including the biggest teams

from around the globe (c. 6 live matches per week) –

4th September-10th October 2017.

c. 190 live matches on ‘red button’ over 10 weeks, including the

biggest teams from around the globe –

4th September-10th October 2017.

Repeats/Highlights (including England highlights)

c. 130 highlight shows throughout the campaign period. –

4th September-10th October 2017

Accreditation The sponsor will receive the following accreditation across each

live match:

• Live - an average of 2 x 15” and 6 x 5” credits per match

• Repeats - an average of 2 x 15” and 6 x 5” credits

*All scheduling and accreditation is estimated and subject to

change.

FIFA World Cup 2018

Qualifiers

£700,000 gross 4th September-

10th October

2017

Broadcast

Sky Go

On Demand

Online


SkySports.com

SkySports.com is the highest reach and most visited

commercial Sports destination on the web (UK). Offering

sports fans and advertisers a multi media and fully

interactive experience showcasing the latest breaking news,

videos, features, games, polls and chat, delivering (per

month):

• 3.6 million unique visitors

• 180 million pages views

• An average dwell time of 31 minutes per visitor

The sponsor of the World Cup 2018 Qualifiers will receive the

following placements on SkySports.com from September –

October 2016

Sky Sports World Cup 2018 Section

• 2,000,000 impressions – Mixed format ads

(Leaderboard & MPU)

• Sponsorship logo placement (100% SOV)

• Sponsorship Video Bumper (100% SOV)

Run of Sky Sports Inventory

• 4,000,000 Impressions (Leaderboard & MPU) across Sky

Sports.com

Broadcast – Estimated Audience Delivery

(Source: BARB – March-November 2015)

Audience Inds Adults Men Men ABC1

Ave TVR (Live Qualifiers) 0.31 0.34 0.51 0.48

Ave TVR (Repeats/Highlights) 0.01 0.01 0.02 0.02

Total Actuals 188 208 311 295

Total 30” Equivs 79 87 131 124

Coverage (000s) 6,380 5,695 3,471 2,068

Coverage (%) 11 11 14 16

OTS 17 19 22 18

Sky Go

With over 3.2 million users and 64 million streamed views each

month, watching your favourite Sky channels and shows

wherever, whenever has never been more popular. Across the

sponsorship period, all World Cup Qualifier 2018 programming

simulcast across Sky Go will carry sponsor accreditation

consistent with the linear broadcast.

The sponsor will receive an opening 15” credit for each programme

pushed to Sky Go On Demand. This is estimated to deliver 50,000

impressions.

Terms & Conditions • The opportunity excludes on-air production

• Opportunity subject to event partner obligations

• Excludes independent research

• Subject to brand, channel and OFCOM approval

• Excludes ad serving costs & online creative production

• UK only - ROI opportunity available upon request

Sky AdVance

The Platform:

Sky AdVance is a new proposition which enables the extension

of your sponsorship across multiple platforms. Using Sky’s

customer data to connect up our media landscape on and off

line, sponsors are able to deliver Linear TV sponsorship and

Digital Activity in a truly integrated way. More information on

how this transition from TV to online targeting is achieved can

be seen in the Sky AdVance one pager.

Audience:

As part of the sponsorship investment, £60,000 will be

committed to Sky AdVance digital inventory, allowing the

sponsor to amplify their sponsorship message to targeted Sky

Sports viewers online via VOD or display ads. This is available for

12 month sponsorship only.


Fixture List • Sky Sports will show all of the below games live, excluding England matches and 1

additional game per matchday to be picked by ITV.

• Sky Sports will aim to broadcast c2 games live per matchday, on the main channels,

with the remaining games shown live on Sky Sports Red Button service.

Matchday 1 4 – 6 September 2016


Matchday 2 6 – 8 October 2016


Matchday 4 11 – 13 November 2016


Matchday 5 24 – 26 March 2017


Matchday 6 9 – 11 June 2017


Matchday 7 31 August – 2 September 2017


Matchday 8 3 – 5 September 2017

fifa world cup 2018 qualifiers - sky media · fifa world cup 2018 qualifiers £700,000 gross th4...

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