fifa world cup 2010 sponsorship hkjc final

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2010 FIFA World Cup Sponsorship

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Page 2: Fifa World Cup 2010 Sponsorship Hkjc Final

2010 FIFA World Cup

• FIFA World Cup 2010, the biggest event of the world’s most popular sport

• With less than 100 days away to the opening of FIFA World Cup 2010, the football fever is spreading all over the world as well as in Hong Kong

• MSN HK offers you one of the best opportunities to celebrate this global tournament together with all the Hong Kong passionate football fans and admirers

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MSN HK gives audience a full experience of World Cup

MSN World Cup Channel-100% World Cup-Enrich content on MSN Sport Channel and launch MSN World Cup Channel-Latest news, scores and stats update-Photos of unforgettable moment

Windows Live Messenger World Cup Alerts- 100% in-the-know-Subscribe to the latest World Cup news subscription-Get in touch to the field day and night

Game -100% fun, interactive and engagement

World Cup Messenger Game-A broad reach game which is fun for everyone on Windows Live Messenger

Massive – Winning 11-The most popular football in-game title which attracts and challenges all the gamers

Multiple Access Points to MSN World Cup Channel-100% convenience and connected - World Cup highlight and article placements are everywhere in MSN HK and Windows Live platforms

World Cup on-line promotion- 100% celebration- 2 months in-house promotion and editorial in MSN HK & Windows Live platforms

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Become the prestigious sponsor of MSN World Cup Channel

MSN HK provides you the opportunity to connect with the audience all day during World Cup event

• High engagement and strong brand association with Hong Kong Jockey Club and World Cup

• Enhance brand awareness• Strong relationship building with Hong Kong football

fans and more than 2.7 million users in MSN HK and Windows Live

• Connect to the mass and target audience in the best way

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MSN World Cup Channel –Home LayoutMSN World Cup Channel – Article Layout

A rich, engaging environment for branding

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An Unique Blend of MSN World Cup x Hong Kong Jockey Club

X

•Co-branded ad in-house promotion •MSN HK Homepage editorial placements•Windows Live Messenger Today Page editorial placements

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Alerts – How it works

(1) User can subscribe the Alert on : 1. MSN portal (Mock up only)

(2) Pressing the "Add MSN Alerts" button brings the customer to a Welcome screen.

2. Windows Live Alerts Tab on Windows Live Messenger, click on ‘Go to site’

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(6) That's it... finished! Next time RSS feed is updated, customer will automatically get an MSN Alert.

(3) Sign in to Passport(4) Customer chooses which alert they want to subscribe

Alerts – How it works

(5) User to decide where to receive the Alert (Messenger / Hotmail

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•Alerts will prompt the users (like sign-in/hotmail alert) when there is update, users can always click on the alert to check the history

•The recruitment of subscribers will start much earlier before The World Cup. Once the sponsorship is confirmed, your brand will be appeared in all recruiting material too!

Alerts – How it works

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Further engagement via World Cup Messenger Game

Customized World Cup Messenger Game

• Allow million of Windows Live Messenger users to participate with your brand in a fun way embracing with World Cup theme

• Option for integration with Facebook to share the fun and score with friends in

Facebook. Double the attention and exposure by capturing both Windows Live Messenger and Facebook users

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Customized Messenger Game Concept

Penalty Shoot Out Game

• Based on a real life Penalty shoot out mechanic.• Player takes the shoot and score.

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Massive – Winning 11• Reaching the enthusiastic gamers via one of the most popular football in-

game title – Winning 11 • A fun, interactive gaming and social experience to the fans and gamers with

high performing in-game brand elements

Extend the excitement of World Cup via in-game

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MSN HK World Cup Channel + Messenger Alerts + Messenger Game + Massive Sponsorship Package Entitlement

Period: May – Mid Jul, 2010

Entitlements: -Sponsorship of World Cup Channel & Messenger Alerts-Customized Messenger World Cup Game-Massive – Winning 11 with 5,000,000 impressions

-Co-Branded in-house promotion

- Ad inventories Entitlement- MSN HK Homepage Large Rectangle : 1,200,000 impressions - MSN HK Homepage Textlink : 10 days- MSN HK Run of Channels : 1,000,000 impressions - Windows Live Sharing Large Rectangle : 1,500,000 impressions - Windows Live Messenger Half Banner : 7,000,000 impressions - Windows Live Messenger Textlink : 5,000,000 impressions- MSN HK Homepage Editorial : 4 days- Windows Live Messenger Today Editorial : 3 days