FIFA

Presented By : Chaitanya SoniRoll Number : 21MEB 2nd SemesterSEMCOM

OUTLINE• Introduction of FIFA• Meaning of CSR• How does FIFA follow CSR• CRISIS of FIFA• Effect and Punishments• How FIFA handle it• CONCLUSION

INTRODUCTION OF FIFAo Founded In Paris, France on May 21, 1904

o First International Football Federation that was organized in Europe in that time.

o Original President was Robert Guerin of France.

CONTINUEo Headquarters are in Zurich, Switzerland

o President: Sepp Blatters

o 208 countries are AffiliatedNorth America, Central and South America, Europe, Asia, Middle East,

and Africa

o Tournamentso Men and Women’s World Cups and Olympicso Youth Olympicso The Confederations Cupo Futsal

MEANING OF CSR CSR stands for ‘ Corporate Social Responsibility ‘

Corporate social responsibility means operating a business in a manner that meets or exceeds the ethical, legal, commercial and public expectations that society has of business.

FIFA CSR INITIATIVE• Taking responsibility The positive power of football is a force for global change.

• The FIFA World Cup is the biggest individual sporting competition in the world and its impact on society and the environment is indisputable.

• Football for HopeThe highlight of 2014 was the Football for Hope

Festival 2014, which took place in Caju, Rio de Janeiro, and brought together 32 delegations of young leaders from Football for Hope-supported organisations around the world.

CONTINUEo As the guardian of the game, FIFA – with its 209 member associations – accepts a responsibility that goes beyond simply organising the FIFA World Cup and developing the game itself. o In recent years, the world football’s governing body has further strengthened its commitment to building a better future by defining a social responsibility strategy, by setting up an award-winning Corporate Social Responsibility Department.

FIFA FIRST CRISIS FIFA Members Accused of Taking Bribes 2 members were caught telling a reporter that they would take money for their vote in where the 2018 and 2022 World Cup would be held.

Once this began, everyone began pointing the finger at others.

Many members were taking bribes and trading votes.

IMMEDIATE REACTION ON CRISIS• FIFA’s President issued statement.

• Investigations immediately began.

• Consistently sending out News Releases, holding conferences, updating public.

EFFECTS / PUNISHMENTS Frenchman, Reynald Temarri Fined 5,000 Swiss Francs Banned from football activity for 1 years

Nigerian, Amos Adamu Fined 3,000 Swiss Francs Suspended from football activity for 3 years

4 other Football officials were fined and suspended.

FIFA SECOND CRISIS Conspiracies Against the FIFA Presidential Election Began to Surface President at the time was Sepp Blatter. His challanger Mohamed Bin Hammam wanted to take his position

Hammam joined with Michael Platini to take over Presidency.

Union of European Football Association said they would support anyone that ran against Blatter.

Jack Warner, FIFA Vice President, bribed other members for votes in the election.

EFFECTS / PUNISHMENTS Hammam and Warner were both suspended while the investigations were conducted

Recently, both have been charged with bribery.

HOW FIFA HANDLE IT ? I feel that the crisis could not have been prevented. Although ethical regulations were set for committee members, it is difficult to monitor what goes on behind closed doors. Many of the accusations that were made about individual members were false, and some of them were not supported by enough evidence to convict. With the of the nature of this crisis, I feel that Fédération International de Football Association did a great job responding to the crisis.

CONTINUE The organization leaders immediately addressed the issued and explained to the public through a news release on the first day. It gave the organization a chance to gain control before the media. Addressing it so quickly, and the constant updates and information to the public and media also helped show the transparency of the organization. I feel that the transparency is important to build and maintain trust with the stakeholders around the organization.

Also, the quick response by FIFA to investigate the allegations was a smart decision.

CONCLUSION Overall, the crisis that FIFA faced was inevitable. However, the organization took the necessary steps in a timely manner, and continues to investigate and update media and the publics. The media has responded in a neutral stance, and it seems that FIFA is working with the media to best represent the organization.

REFERENCE www.christiantoday.com/article www.scamnet.wa.gov.au sports.ndtv.com https://en.wikipedia.org/wiki/2015_FIFA_corruption_case www.actionfraud.police.uk

Thank You…