fifa master brochure 2009 2010

www.FIFAmaster.org | 2009-2010 | 10th Edition 1

10th Edition | 2009-2010 | www.FIFAmaster.org2


Welcome from the PresidentsWe are delighted to welcome you to the 10th edition of the International Master in Management, Law and Humanities of Sport: the ‘FIFA Master’.

This course, organised by the International Centre for Sport Studies (CIES) and endorsed by FIFA, world governing body of football, was created to promote management education within the sports world. It is now recognised as one of the top graduate programmes in sport, developing all-round managers who are able to cope with the increasingly complex world of sport.

The FIFA Master takes its postgraduates on a unique journey, to universities in three different European coun-tries, to study with and directly learn from the sports industry. The course focuses on three separate, yet inter-related aspects of sport; socio-historic, management and legal. Course participants, through a mixture of both theory and practice, develop the skills, global vision and understanding needed to work in the sports industry.

With more than 200 graduates from over 70 different nations, the FIFA Master reaches across all continents. It is with pride that we watch our Alumni develop their own careers and strive to make their dreams a reality. With every passing edition the network grows and we see graduates taking up key roles in leading sports com-panies, associations and clubs. They are all actively helping to improve and develop the world of sport.

The dynamic nature of the FIFA Master Alumni Association was confirmed at the first ‘Alumni World Gathering’ that took place at the 2006 FIFA World Cup in Germany. The postgraduates of that edition and over two-thirds of the Alumni gathered in Munich for a wonderful celebration. It was clear that all of the alumni, from each and every edition, felt they were a part of the growing network and were eager to share experiences and help the newcomers to the industry. An ‘Alumni World Gathering’ is due to take place every two to four years and these events are eagerly anticipated by everyone.

This welcome would not be complete without a word about our three partner universities: De Montfort Univer-sity, Leicester (England), SDA Bocconi School of Management, Milan (Italy) and the Université de Neuchâtel, Neuchâtel (Switzerland). The academic excellence of the professors and the practical and specialised experi-ence of the guest speakers who are invited to teach makes for a truly inspiring and educational course that combines high level academic teaching with concrete practical examples. We would like to take this opportu-nity to thank our partner universities who make the FIFA Master possible.

If indeed you are looking to develop your career in a unique industry through a unique programme we invite you to read on and learn more about the FIFA Master.

Joseph S. BlatterFIFA President

Jean-Louis JuvetCIES President

Joseph S. BlatterFIFA President

Jean-Louis JuvetCIES President

10h Edition | 2009-2010 | www.FIFAmaster.org4

The FIFA Master

The FIFA MAsTer Is A grAduATe course offering a “Master of Advanced Studies” (MAS). It is open to postgraduates who have successfully obtained a university degree. The aim of the course is to provide a top-level education within a solid academic and management framework.

The course is organised by CIES, endorsed by FIFA and taught at universities in three different European countries. England, Italy and Switzerland are among Europe’s most sports oriented countries. The structure allows a truly unique learning experience that combines top academics and concrete case studies. The course mixes traditional classroom learning with various practical study visits to places such as the FIFA and IOC headquarters, Wimbledon, Man-chester United, London 2012, AC Milan, Gazzetta dello Sport, the Rugby Football Union, and Ducati, just to name a few. It also invites a wide range of guest lecturers to take part in the course from various local and international organisations.

The programme is developed and managed by an Executive Board that is comprised of the following representatives:

The President of CIES• The Scientific Committee• Representatives from FIFA • and CIES SecretariatOne representative from the • Alumni Association

The members of the Board work together to ensure that high quality standards are met in every aspect of the FIFA Master, including the academic content, the staff, the practical visits, the guest lecturers and the overall coordination between the three universities.

The FIFA Master offers a dynamic international environment as around 20 different nationali-ties are represented in the 30 postgraduates that attend the course each year. The international and multidiscipli-nary approach provides postgra-duates with the opportunity to learn a broad range of subjects, to develop their analytical skills and to learn how to better cope with the fast changing trends in the sports industry. The wide variety of both cultural and professional experiences brings a truly unique atmosphere to the course.

Integrating academic excellence with sport industry knowledge


The scIenTIFIc Committee is an integral part of the FIFA Master Executive Board. It is made up of two Scientific Directors from each university and is headed by the Director of CIES, Professor Denis Oswald.

Denis Oswald, Professor in Law, is a highly regarded member of the international sports com-munity. Besides his active role as the Director of CIES, he is an Executive Board Member of the IOC, President of the Association of Summer Olympic International Federations, Pre-sident of the International Rowing Federation, Head of the Coordination Commission for the London 2012 Olympic Games, and an arbitrator for the Court of Arbitration for Sport. His continuous commitment to, and involvement in, the international sports community is truly inspi-ring for everyone involved in the FIFA Master.

The Scientific Committee fulfils two key roles. The first is that it ensures the overall quality and coordination of the academic teaching within the FIFA Master, and the second is that it makes the selection for each edition’s postgraduates.

In order to maximise the quality of this unique course it is important to ensure that the FIFA Master accepts postgraduates of only

The Scientific Committee

the highest quality. The basic admission requirements that out-line the ideal candidate profile can be found at the beginning of the application form. In addition to these basic requirements it is also expected that postgraduates are able to integrate into and evolve within an international and multicultural environment. Most importantly, postgraduates must be fully committed to the programme and be actively involved in all that the course offers. This is crucial in creating and maintaining an excellent and dynamic atmosphere within the group and a strong collective and creative spirit.


One Organiser

The InTernATIonAl cenTre for Sports Studies (CIES) was created in 1995 by FIFA, the Université de Neuchâtel, and the City and Canton of Neuchâtel. CIES specialises in three key areas: law, sociology and economics. Within these fields, and through a multi-disciplinary approach, CIES aims to provide teaching, research, and consultancy services to the international world of sport.

FIFA’s President, Mr. Joseph S. Blatter, was the driving force behind the creation of CIES. He wished to develop a closer link between the sporting world as a whole and the academic world. He felt that, as a prominent sports federation, FIFA should contribute to the development of sport in general, not just football.

In addition to the FIFA Master, CIES also works in partnership with many universities around the world to offer sports management training programmes. At the University of Neuchâtel, CIES offers a master in sports law and a course in the sociology of sport.

CIES also focuses on research. Its researchers analyse sports phenomena from multiple angles, within the same three key study areas of law, sociology and economics. The projects currently under development combine pure and applied research. The Centre also sponsors external researchers through its João Havelange Scholarship, sponsored by FIFA, and in honour of its former president.

Being part of an important international university network

allows the Centre to call on experts from other fields, as needed. To support its research activities and for public use also, the CIES houses an extensive academic documentation centre. CIES also produces annual publications and organises conferences on different sports-related topics.

An example of international collaboration and applied research is the Professional Football Players Observatory ( w w w. e uro footp laye r s .o rg ) , launched jointly by the CIES and the CERSOT (University of Franche-Comté). This Observatory examines the five major European leagues (the English Premiership, the Spanish Primera Liga, the Italian Serie A, the French Ligue 1 and the German Erste Bundesliga) and allows, among other things, for both the geographical (across countries) and temporal (seasonal) comparison of the European football players’ labour market.

The International Centre for Sports Studies (CIES)

These indicators focus on three main themes: training of players, international recruitment and players’ mobility.

The third pillar of CIES is that it offers consultancy services to federations, associations, clubs, sporting individuals and public institutions. It provides support in the following areas:

General advice on sports-• related mattersResearch• Specific legal advice, including • the creation of contractsOrganisation of congresses, • seminars, conferences

In addition to its own in-house knowledge, the CIES is supported by, and collaborates with, an international network of experts from the academic world as well as from many sporting organisations.

www.cies.ch

CIES Headquarters - Neuchâtel, Switzerland


Three Countries

MILAN, ITALYSDA Bocconi School of ManagementFounded In 1971 by unIversITà Bocconi, SDA Bocconi School of Management, a pioneer in Italy, today enjoys international recognition as a leading mana-gement school.

SDA Bocconi dedicates energy and resources to creating and disseminating strong values in its research, teaching and relations

NEuChâTEL, SWITzErLAND

with the scientific, business and institutional communities. It is exemplified by its exchanges, international approach, critical spirit, pragmatism, curiosity and innovative strength. Knowledge and imagination are the shared pride and heritage of the school, its students, and thousands of alumni around the world.

The unIversITé de neuchâTel, set in the lovely town of the same name, was created in 1838 under the name of ‘’Académie de Neuchâtel’’. It is composed of five faculties: Humanities, Sciences, Law, Economic and Social Sciences and Theology.

The Law Faculty has an extremely strong reputation within Switzer-land, for the quality of its staff and its learning methods, as well as for its high ‘’professor/student’’ ratio (20 professors for aproximately 450 students) and the extensive use of external

In 1998, SDA Bocconi was the first institution in Italy to obtain EQUIS (European Quality Improvement System) accreditation. SDA Bocconi offers all key areas of business education: executive courses, tailor-made courses, specialist master degrees and MBA programmes

www.sdabocconi.it

université de Neuchâtelexperts during the lectures and seminars. The Law Faculty is also very active in the field of legal research with many associated institutes and research centres.

www.unine.ch

de MonTForT unIversITy is recognised as one of the most successful of all Britain’s post - 1992 universities, with an outstanding reputation for research, scholarship and learning. The university was one of the highest performing modern universities in the 2001 Research Assessment Exercise.

The University is a dynamic organisation, formed from a diverse range of specialist institutions. Its long history of excellent teaching, learning

and research is founded in the technical and trade education of the late 19th Century. The name itself is associated with Simon De Montfort, Earl of Leicester, a distinguished figure in English history and widely credited with establishing the first parliament in 1265.

The International Centre for Sport History and Culture (ICSHC), which is based within the Humanities faculty, was established at De Montfort University in 1996, and is today widely acknowledged as

the leading centre for the study of sports history in the world with the foremost historians in the field on its staff.

The Centre’s academic team has published many critically acclaimed books and articles. Major conferences have been organised by the Centre, often in cooperation with leading European institutions and the Centre has an impressive record in securing research funding for key sport history projects.www.dmu.ac.uk/sportshistory

LEICESTEr, ENgLANDInternational Centre for Sport history and Culture - De Montfort university


1 . OPTIONAL ENGLISH COURSE (Prelude)

August to September 2009Duration: 2-4 weeks (for postgra-duates who may wish to further practice their English before the course begins).

2 . HUMANITIES OF SPORT

September to December 2009Scientific DirectorsProf. Richard HoltProf. Pierre Lanfranchi

Traditions and EthicsClass and gender; Race and ethnicity; Modernisation/globali-sation; History; Ethics and sport; Anthropology and sport; Sport, culture & society.

Birth of Modern SportBirth of modern sport in Europe and the USA; Concept of amateurism; Modernisation/tra-ditional games to modern sport; Association football; Rugby; Birth of modern sport and rowing; Development of French sport; Development of American/ US sport (baseball, ice hockey); International diffusion: cricket and empire; International diffusion: Olympic Games; Stadiums.

Sports and Media (Research Methods)The FIFA archives; Understanding urban cultural policy; Using TV to analyse sport; Reading life histories/ Biographies as sources

Programme at De Montfort university Leicester, England

of study; Film analysis; History of sport media (newspaper, radio, TV).

The Professionalisation of SportEconomics of modern sport; Consumer culture, commerciali-sation, and a “Golden Age” of American sport; Business and economics of sport; Rise of a sport industry; Rise of professionalism - USA and GB; Development of a professional ethic; Professionalisation: boxing, golf and rugby union; Player transfers; UK Sport: the problem of drugs; Managing sport: The football manager in the 21st century; Managing events: London marathon; History of doping; History of stadiums.

Internationalisation of SportWhat do we mean by internationa-lisation of sport?; The case of FIFA; The case of the Olympic Games; Sport in the Americas; Sport in Europe; Sport in Africa; Sport in Asia; Sport in Russia; Cold war sport.

3 . COMMUNICATION WEEK

Coordinated by the Faculty of Communication Sciences, USI, with CIES and DMU support

Trends in the media industry; Corporate communication plan-ning; Public affairs; Crisis mana-gement; Media relations, media training.

4 . FINAL PROJECT LAUNCH WEEK

The aim of this week is to finalise the Final Projects’ groups and research themes. In addition, this week is an opportunity for the course organisers to invite many sport industry executives and FIFA Master Alumni to cover various topics, that are not necessarily part of the official curriculum.


Programme at SDA Bocconi Milan, Italy

5. SPORTS MANAGEMENT

January to March 2010Scientific DirectorsProf. Dino RutaProf. Marco Elefanti

StrategyThe sporting industry – strategic criteria for analysing the sporting context; The concept of competitive advantage for a sport company; Industry and competitive analysis: the competitive forces; Managerial leverages to reach success; Strategic networks: Building competitive advantage through the value chain; From competitive advantage to corporate strategy; Business government relations: The sport system as a public choice; Case studies.

FinanceFinancial analysis: the income statement; Financial analysis: The balance sheet; Economic performance and financial results; The economic perfor-mance: Value drivers and crea-tion; Capital budgeting in football clubs: The player; European football clubs: The economic and financial scenarios; Business planning: Economic effects; The stadium: How to create value; Business games; Measuring borrowers credit worthiness; Cost of capital - cost of debit / cost of equity; Management control in sports companies; Sport and

the stock market; A review of the most important European experiences; Financial system and capital markets; Financial tools for sports companies: The securitisation model; Bank Ioans; Football, investment and financing; Case studies.

The Organisation and Human Resources ManagementOrganising for competing; Me-chanic and organic organisa-tions; Behaviours in a sports company; Simulation of a com-plex football organisational system; Decision-making in teams: rules and conditions; The nature of leadership styles: the role of personal leadership profiles within sports companies; People management: at the heart of motivating people; Tools and policies of HR: selec-ting, developing, appraising and motivating talents in organisations; Alliances and net-works among professional sports teams; Sports rights and the role of the media; Managing change and transition in organisations and sports institutions; Change management simulation: EIS; The organisation and mana-gement of a sports company; How to develop talents as economic assets; Case studies.

MarketingSports management in a marke-ting perspective; Internet based communication and virtual communities in sport; Market research; Putting on large scale sports events; Managing the stadium; Strategic marketing decisions and customer rela-tionship management; Inter-nal and competitive analysis; Sponsorship; Quality in sports services; Case studies.

Information and Communication TechnologiesThe role and scope of information systems; Information technology and strategic management of sport; Sport and new media.


Programme at the université de NeuchâtelNeuchâtel, Switzerland

6. SPORTS LAW

March to June 2010Scientific DirectorsProf. Robert DanonProf. Florence Guillaume

Introduction to Sporting Law - The Private Sector of Sport Sources of Law; Rules of the game; The association; The federation (theory, IOC, FIFA); Civil Responsibility (organiser, manager, sportsperson); Penal responsibility; The American system; Insurances; New forms of organisation; Entry of clubs on the stock exchange; Bankruptcy of clubs

The Status of the SportspersonLegal relationship between club and player, club and coach, player agent-club; Qualification and nationality of sportspersons; Transfers: From Bosman to today; Rights of personality.

Sport and HeaIthBasic notions of health law; The protection and promotion of the sportsperson’s health; The health system and the regulation of healthcare professionals and therapeutical products; Medical issues and relationships in sport; Role of the therapist/physician in the protection & promotion of the sportsperson’s health; Medical liability; Adaptive sport, the Pa-ralympics; The legal aspects of doping

Sports Business and LawThe sponsorship contract (indi-vidual and event sponsoring); Contract negotiation workshop; Intellectual property rights; Mer-chandising; Licensing; Sports & TV; Competition law; Taxation.

Methods of Dispute ResolutionIntroduction to arbitration; Over-view of the Court of Arbitration for Sport; Resolution of disputes

during the Olympic Games; Dispute resolution in football; Experience of a sport arbitrator; Discussion of actual arbitration cases; Sport and mediation

7. OPTIONAL FRENCH COURSE

March to June 2010

Coordinated by ILCF

In collaboration with the ILCF (Institut de Langue et Civilisation Française), the CIES is proud to provide a tailor-made course (granting 2 ECTS credits) in basic French for students interested in learning a language which is both an official Olympic and FIFA language and widely used in international sports. The class will only be offered upon sufficient request and costs will vary on the number of students enrolled.

Olivier Bañuls

TestimonialsIn 2005, I applied for the FIFA Master in the hopes of being able to build a career in the fight against doping. For our final project, myself and another student studied the protection of the athlete’s health within the realm of anti-doping. We were able to discuss issues with top athletes, experts in the field and many international organisations.

Following the Master, I joined the International Cycling Union and am currently working on two very exciting anti-doping programmes within Cycling: the Biological Passport and the Audit of Cycling. The Master really helped me to achieve my goals.

French, FIFA Master GraduateUCI - International Cycling UnionProject Manager


Examples of final projects completed by FIFA Master postgraduates:

Sport as a tool for development and peace in • post conflict countries.

The corporate social responsibility of sports • organisations.

The legal basis for sport arbitration.•

Closing the gap: a model for the assessment • of football in Asia including a case study of the Phillippines.

Crisis in Brazillan football - Exodus of players.•

Major winter sports events as a tool for • leveraging tourism development.

Market segmentation in professional sport.•

Players’ wages: can football control the ‘prune • juice’ effects?

Sponsorship evaluation - a practical yet • comprehensive framework to assess return versus sponsorship objectives - an insoluble problem?

Final ProjectsPhase 1September – December 2009

Introduction – The postgraduates are given an overview of the Final Project (dissertation) which must be completed in a group of 3-5 students.

Methodology – Through several sessions spaced out through the Humanities Module, the post-graduates are guided through the process of developing topics, research questions and forming project groups. Topics and groups and are confirmed in December.

Phase 2 January – May 2010

Tutors and Technical Advisors - Each group is appointed an aca-demic Tutor who is an academic to oversee the project and if necessary a Technical Advisor, who is an industry specialist in the field of the project.

Preliminary Research – Groups are encouraged to carry out explo-ratory research in addition to their normal course work in Milan and Neuchâtel.

Phase 3 June – July 2010

Main Research Period – This period is dedicated to full-time research, analysis and revision. Groups are expected to work under pressure and prepare their thesis during these intensive weeks.

FIFA Master Conference – Once the project is submitted, the group has approximately one week to prepare their presentation which is defended publicly in front of a panel composed of the Executive Board of the FIFA Master, members of the teaching staff from all three universities, the final project tutors, and external sports industry specialists.

Sport & tourism: a future of converging • industries.

Development of futsal in the world.•

Football television rights, mutuality and anti-• competitive effects.

From Germany to South Africa - World Cup • ticketing as a tool for social equilibrium.

The impact of Olympic solidarity programmes.•

Sporting nationalities conflicts: towards • harmonisation?

‘The sport village of hope’: is a Palestinean-• lsraeli football village feasible?

To what extent is risk management adopted • by the organisers of major sports events? Establishing a model for integrated risk management.

UEFA and football governance: a new model.•


guest Lecturers from the Sports Industry

The FIFA MAsTer currIculuM not only involves university professors, but every year it also invites numerous sport industry executives to share their practical expertise with the FIFA postgraduates. This direct input from the sport industry itself guarantees a sound connection between theory and the “real world”, and provides valuable networking opportunities. Organi-sations which have been involved through visits or guest speakers in the last few years include:

International Sports • OrganisationsNational Sports • OrganisationsSports Marketing & Media• Sports Consulting• Sports Law• Sports Clubs & Teams• Sports Events• Others•

International Sports OrganisationsAFC - Asian Football ConfederationASOIF - Association of Summer Olympic International FederationsECA – European Club AssociationEuroleague BasketballFIBA - Fédération Internationale de BasketballFIFA - Fédération Internationale de Football AssociationFIH - International Hockey FederationFIS - Fédération Internationale de SkiFISA - Fédération Intenationale des Sociétés d’AvironFITA - Fédération Internationale de Tir à l’ArcIOC - International Olympic CommitteeIPC - International Paralympic CommitteeMLB - Major League BaseballNFL - National Football LeagueStreetFootballWorldUCI - Union Cycliste InternationaleUEFA - Union Européenne de Football AssociationWFSGI - World Federation of the Sporting Goods Industry

Testimonials

Leah T. DrewAmerican, FIFA Master GraduateChicago 2016 Olympic BidManager of International Relations

The FIFA Master was instrumental in preparing me for a career in the sports world. A strong selection of guest speakers, paired with unique opportunities for field visits, provided me with the ideal knowledge base to deal with the issues faced in international sports. The freedom of the final project allowed me to further develop my interests and expand my understanding of the Olympic Movement. As a member of the International Relations department for the Chicago 2016 Olympic Bid Committee, I find myself applying the knowledge I gained during the Master on a daily basis.


Sports ConsultingEvent Knowledge Services Jon Tibbs AssociatesPrice Waterhouse CoopersRedmandarinTSE Consulting

National SportsOrganisationsASF - Association Suisse de FootballCONI – Comitato Olimpico Nazionale ItalianoFAI - Football Association of IrelandFIGC - Federazione Italiana Giuoco CalcioGerman Basketball LeagueLega CalcioLTA - Lawn Tennis AssociationMLS - Major League SoccerNADA - German Anti-Doping AgencyRugby Football UnionTFF - Turkish Football FederationThe Football AssociationThe FA Premier LeagueThe Football LeagueUK SportWimbledon

Sports EventsIRB Rugby World Cup 2007London 2012 Summer Olympic GamesSochi 2014 Winter Olympic GamesSuperbikeThe London MarathonUEFA Euro 2008Vancouver 2010 Winter Olympic Games

Sports Marketing & MediaadidasBBC World FootballBwinDaily Telegraph, sports newsEurosportFast TrackInterbrandLa Gazzetta dello SportNikeOctagonPirelli MotorsportSFX EuropeShellSky SportsSportBusiness GroupSportcalSportFiveT.E.A.M. Television Event and MediaThe Sunday Times, sports newsVodafone Italy

Sports Clubs & TeamsA.C. MilanAston Villa FCBayern München FCBenetton TrevisoBolton Wanderers Football ClubDrogheda United FCDucatiF.C. BarcelonaF.C. InternazionaleFerrariFulham FCHamburger SVLeicester TigersLiverpool Football ClubManchester United FCRenault F1 TeamWest Ham United Football Club

OthersCanterburyIthaca CollegeOlympic MuseumRugby SchoolSwiss Anti-Doping Laboratory

Sports LawBeiten BurkhardtBrabners Chaffe Street LLPCAS - Court of Arbitration for SportHill & AssociatesIPS LawLegrand, Morand and PartnersLévy Kauffmann-KohlerMcDermott Will & EmeryNater, Dallafior RechtsanwälteStreiff Pellegrini & von KaenelRHC (Ruiz, Huerta y Crespo) AbogadosWenger Plattner


Opportunities After graduationThroughouT The durATIon oF the FIFA Master, postgraduates will gain an in-depth knowledge of the latest and most relevant aspects of sports, from a managerial, cultural and legal point of view. Postgraduates will also further develop essential skills, which will allow them to operate within a wide range of sporting organisations.

Above all, the FIFA Master is a unique opportunity to meet top executives from high level international sports federations, clubs, agencies, organising committees, enabling students to build up their own network of contacts, one of the keys to a successful career in sports.

While every effort will be made to assist each postgraduate with their professional future, through the CIES and the teaching staff’s own networks, and also, since July 2003, through the increasingly active FMA (FIFA Master Alumni) association, the successful transition from your studies to your career remains a personal challenge you need to be ready to undertake, albeit with our support and guidance.

The CIES can neither act as a placement agency, nor guarantee internships or placements for all graduates. Consequently being proactive, even from the first weeks of your studies, will be crucial to your success.

In the following pages, you will find more information about the networking opportunities, about our graduates - what they have to say about their experiences as postgraduates of the FIFA Master - about the FMA association, and also about certain sports organisations some of them have joined after graduation.

Over the first seven years, 79% of our graduates are now working within a sport organisation, while the others are pursuing a career in a different field.

Over the past years the FIFA Master has enhanced its image and popularity tremendously. This is mainly due to the growing network of alumni as well as the relevant academic content of the course.

I was pleased to be approached by the Asian Football Confederation prior to graduating from the course. Since 2004 I have been part of the AFC marketing department where I am involved in the marketing and branding of products, while also working closely with our commercial partners. The FIFA Master definitely gave me a competitive edge that combined with my personal commitment and determination, and has allowed me to achieve my goals.

hicham El amrani

Testimonials

Moroccan, FIFA Master GraduateAFC - Asian Football ConfederationMarketing Manager


FIFA MasterEmployment Scenario(April 2008)


In the past 30 years sport has changed dramatically. There has been a shift from amateur activities to highly professional ones that require increased managerial skills and leadership. FIFA President, Joseph S. Blatter, had the vision that football needed increasingly professional administrators which lead to an increased academic focus in football and the creation of the CIES.

Through this centre the FIFA Master programme was developed. Now, in its tenth year, FIFA Master Graduates are not only successful sport leaders in the industry but have also become ambassadors for FIFA’s vision of universality, solidarity and passion for sport. Bravo to all of them!

Jérôme ChampagneFIFA - Fédération Internationale de Football AssociationDirector for International Relations

The IOC has strong links with the CIES. We fully believe in and support the development of talented managers for the benefit of sport. The graduates from the master are very skilled and knowledgeable and have added a lot of value to our organisation over the years. Currently we have eight graduates working with us at the headquarters in Lausanne all of whom contribute greatly to the IOC and Olympic movement. We see graduates active all over the industry as well which shows the need for such a top level executive programme in the sports industry.

Christophe DubiIOC – International Olympic CommitteeDirector Sports Department

My experience with the FIFA Master has been a positive one. I have been both a guest lecturer and an employer of its graduates. As a lecturer, I was impressed by the quality and enthusiasm of the students. The graduates of the course are experienced, highly skilled and have well rounded backgrounds in sports management. This combination is exactly what is needed to work in a dynamic and international environment like the one we have here at adidas.

Christian BaertelsadidasHead of Sports Marketing

A Word from Current EmployersSome examples


Employers of FIFA Master graduatesSome examples

adidas, Germany•

AFC - Asian Football • Confederation, Malaysia

ASOIF - Association of • Summer Olympic International Federations, Switzerland

BFA - Botswana Football • Association, Botswana

Brazilian Olympic Committee, • Brazil

Boston Red Sox, USA•

CAF - Confédération Africaine de • Football, Egypt

Chicago 2016 Bidding • Committee, USA

CIES - Centre International • d’Etude du Sport, Switzerland

Clube de Regatas do Flamengo, • Brazil

CONMEBOL, Paraguay•

Drogheda United FC, Ireland•

EPFL - Association of European • Professional Leagues, Switzerland

ERC - European Rugby Cup, • Ireland

FAI - Football Association of • Ireland, Ireland

Fast Track, United Kingdom•

FC Bayern München, Germany•

FERWAFA - Fédération Rwandaise • de Football Amateur, Rwanda

FIBA - Fédération Internationale • de Basketball, Switzerland

FIGC - Federazione Italiana • Giuoco Calcio, Italy

FIFA, Switzerland•

FIFA Women’s World Cup 2011 • LOC, Germany

FITA - Fédération Internationale • de Tir à l’Arc, Switzerland

FIVB - Fédération Internationale • de Volley-Ball, Switzerland

Fulham FC, United Kingdom•

GMR Marketing, USA•

Golden Goal Sports Ventures, • Brazil

IBU - International Biathlon • Union, Austria

IIHF - International Ice Hockey • Federation, Switzerland

Infront Sports & Media, • Switzerland

IOC - International Olympic • Committee, Switzerland

KFA - Korea Football Association, • Korea

Lega Calcio, Italy•

Ministry of National Service, • Sport and Culture - Directorate of Sport, Namibia

MLS - Major League Soccer, USA•

NADA - Nationale Anti-Doping • Agentur, Germany

Nigerian Football Association, • Nigeria

Nike Marketing, China•

Octagon, USA•

Perth Glory FC, Australia•

PFF - Philippine Football • Federation, Philippines

PSL - Premier Soccer • League, South Africa

SEG Team, Romania•

SLAFA - Sierra Leone Football • Association, Sierra Leone

Smartodds Ltd., United Kingdom•

Sochi 2014 Organizing • Committee, Russia

Sony Playstation, USA•

SPADI Sports & Athlete • Development Institute, Puerto Rico

SportAccord, Switzerland•

Sportcal.com, United Kingdom•

Sport England, United Kingdom•

SportFive, Italy•

Sportservice Midden Nederland, • The Netherlands

StreetFootballWorld, Germany•

SUI 07 - Sport Units of Innovation, • Switzerland

SUM - Soccer United Marketing, • USA

Supporters Direct, United • Kingdom

T.E.A.M. Marketing, Switzerland•

TFF - Türkiye Futbol Federasyonu, • Turkey

The David Beckham Academy, • USA

The Football League, United • Kingdom

Traffic Sports Marketing, Brazil•

Trinidad & Tobago Olympic • Committee, Trinidad & Tobago

TSE Consulting, Switzerland•

UEFA, Switzerland•

UEFA Euro 2008, Switzerland•

UST - Universidad Santo Tomás, • Chile

USA Rugby, USA•

VIS Sport & Entertainment, Brazil•

World Academy of Sport, United • Kingdom

2010 Legacies Now Society, • Canada


on WednesdAy 9Th July 2003, at the Graduation ceremony of the 3rd edition of the FIFA Master, the official FIFA Master Alumni association (FMA) of the Master was born. From its inception, the philosophy of FMA has been centred on a desire to serve the alumni family, improve the relationships between alumni, increase the course’s reputation and ensure that the FIFA Master is the leader in its field. The FMA is an independent association, administered by voluntary alumni.

The FIFA Master programme provides each postgraduate with one of the most unique and memorable experiences of a lifetime. For each of us on the FMA Board, when that year of our lives came to an end, we, like many of our classmates, wanted to give something back to the programme.

FMA KEY ACHIEVEMENTS

Foundation of an active global • top class network of sport executives with represen-tation in over 70 countries through 213 members;

Launch of a website,• www.fifama.org, which is the key communication plat-form for all alumni all over the world;

Organisation of a World Ga-• thering and the first General Assembly during the 2006

Networking at its best

FIFA World Cup Ger-many in Munich, with two-thirds of its members (101) attending this first reunion;

Creation and continuous • improvement of a Mentor-ship and Career Coach programme to develop a professional, but also frien-dly, relationship between the current postgraduates and the alumni, and this from the start of each new edition;

Full recognition and repre-• sentation of the FMA associa-tion within the Executive Committee of the FIFA Mas-ter, with one FMA Board member attending every FIFA Master Executive Committee meeting;

Laying the foundations of • the FMA Regional Networks, which will enable alumni to strengthen the relationship between each other and to act and promote the FIFA Master locally and more efficiently.

FMA plays a crucial role in connecting FIFA Master Alumni and current students with a lifelong bond to the FIFA Master and the sports community. The

Alumni association focuses its energy on enhancing member benefits and in organising social activities, while representing FMA alumni as a whole in order to further assist the long-term development of the FIFA Master programme through the Alumni community.

FMA believes that the FIFA Master is establishing itself as the world leader in postgraduate sport Master programmes. We are convinced that the alumni and the FMA Committee have a vital role to play in the constant enhancement of the Master.

The FMA also believes that the journey that each of us embarked on, when enrolling for the FIFA Master, certainly should not end with graduation.

We hope this brochure will inspire you to apply for the FIFA Master and join our network. We look forward to welcoming you to the FMA family in the near future.

The FIFA Master Alumni

Brooke, Court, Hicham, Kresimir, Ophir, Roger

FMA COMMITTEE


Where FIFA Master graduates have come from


Admission requirements

To achieve the high goals set by the FIFA Master, you must:

Have completed a full course of university study - this can be in any •

discipline - and sucessfully obtained your degree, by the date of the

application deadline;

Have an excellent command of English, both written and spoken - the •

course is taught exclusively in English and your Final Project must be

written in English (see the application form for more details);

Have some previous professional experience;•

Have an international outlook;•

Be able to demonstrate some level of involvement / interest in sport;•

Be motivated and determined to succeed;•

Be flexible and able to meet the challenges of the course;•

Have an extensive general knowledge and culture;•

Be a team player.•


Application Instructions Application deadlineFriday 6th February 2009. Only applications received by this date at the CIES office will be considered by the Scientific Committee.

Course fees and funding25’000 Swiss Francs. These fees include all tuition and course material. They do not include accommodation, food or travel costs for which you should allow approximately 20’000 Swiss Francs. Postgraduates will be expected to pay the full course fees (25’000 Swiss Francs) within 15 days of receiving confirmation of acceptance on the course.

Two scholarships will be awarded by the Scientific Committee on the basis of both intellectual merit and financial need - these scholarships are awarded at the discretion of the Scientific Commitee and cannot, therefore, be applied for. They cover the cost of the course fees only (25’000 Swiss Francs).

If you are unable to fund the course from your own private means, please attempt to find funding elsewhere before sending your application, or whilst your application is under review in order to pay the course fees within the timeframe above. There is no loan system.

Note that two additional scholar-ships will be awarded by the Scientific Committee also on the basis of both intellectual merit and financial need to candidates from the African continent (holder of an African nationality), as part of a special agreement between FIFA and CIES linked to the upcoming 2010 FIFA World Cup South Africa - these scholarships are awarded at the discretion of the Scientific Committee and cannot, therefore, be applied for. They cover the cost of the course fees and the estimated living expenses.

Application form - PresentationThe application form and your curriculum vitae / résumé must

be completed fully and in English only. Ideally, it should be typed but a neatly handwritten form would be acceptable. Your full application (form and documents) will be photocopied for each of the Scientific Directors. Consequently, we should greatly appreciate if you could, wherever possible, present your file in a ‘photocopy friendly’ manner, that is, without staples or paper clips, not using glossy paper, etc. Copies will not be made for any other purpose than the selection procedure. We will acknowledge receipt of your documents via email.

Accompanying documents Accompanying documents (except your curriculum vitae / résumé which must be solely in English) are accepted in English, French, German, Italian or Spanish. Documents in any other language must be accompanied by a certified English translation. If you are unable, for whatever reason, to include certain documents at the time of sending your application, you must mention why in a covering

Since completing the Master I have had exciting positions at Olympic Solidarity, the International Archery Federation, and am now currently managing the Women’s Football Development area within FIFA. The Master provided me with insight into the world of sports law, management and the socio-cultural aspects which help me greatly in my role. The need for sound management and legal principles, and the ability to adapt to the various environments and cultures where FIFA works is paramount to ensuring that the FIFA mission is delivered. Coming from Cuba, the FIFA Master gave me the opportunity to work in new settings and experience new cultures.

Mayrilian Cruz Blanco

Testimonials

Cuban, FIFA Master GraduateFIFA Women’s Football Development Manager


letter and commit to sending the missing information by a certain date which must be before the application deadline. As long as your file remains incomplete, it will not be submitted to the Scientific Committee for review. Please note that you will be required to present the originals of your university degree and high school certificate (secondary school leaving exams) when you arrive at the Université de Neuchâtel in Switzerland a mandatory step for you to complete your matriculation and be a registered student.

The two references are an essential part of your application. One should ideally be written by your current employer or from someone who knows you well in a professional capacity and the other should be written by someone who can comment on your academic capabilities and potential (e.g. a former professor). Both references should be in English (although, exceptionally, references can be accepted in French, German, Italian or Spanish). They should, ideally, be submitted with your application but if you choose to have them sent directly to the CIES, it is your responsibility to ensure they arrive before the application

the members of the Scientific Committee for the purpose of the selection procedure only. This procedure only begins after the application deadline and the process from start to finish takes 3-4 months. During this time, it is a CIES policy not to answer any requests about the status of applications. All applicants are informed of the outcome of their application. The Scientific Committee’s decision is final.

Submitting your applicationYou can fill in your application and upload your accompanying documents at www.fifamaster.org

Or send your completed applica-tion form and all accompanying documents to the following address:

CIES - Centre International d’Etude du SportMs. Sue Ingle Avenue DuPeyrou, 1CH 2000 Neuchâtel, Switzerland Tel : +41 32 718 3900Fax: +41 32 71 8 3901E-mail: [email protected]: www.FIFAmaster.org

deadline. Your application can-not be processed without both references.

If English is not your mother tongue, you must include certi-fication of English proficiency. An exception can be made to this rule in either of the following circumstances:

you have studied your • University degree at an English-speaking university;you are currently working in • an English-speaking company or organisation;your partner is English • mother-tongue and you communicate on a daily basis in English.

In any of the above cases, please include a covering letter with your application to explain why you chose not to take any English proficiency test, so that your application can then be considered complete.

Selection procedureYour application and associated documents become the confidential property of the CIES and are not returnable. Your full application will be copied for

TestimonialsIn 2003 I resigned as a public accountant and decided to focus on my passion for the sports industry. I started this new adventure with the FIFA Master and it was the best decision of my life. After graduation I spent two years with the Asian Football Confederation and then moved over to Nike China.

The Master showcased industry trends and allowed me to network with a diversified group of people. My career has since been driven by the knowledge acquired during the Master which has helped to develop my career but is also an integral part of my identity with all the memories, passion and friendships from an unforgettable year.

David Xigang TangChinese, FIFA Master GraduateNike ChinaFootball Business Director


Application Form Academic year 2009/2010PLEASE ANSWER ALL OF THE FOLLOWING QUESTIONS CLEARLY AND FULLY.

1) Personal contact information (fill in capital letters)

Surname: First Name(s):

Male Female Date of Birth (dd/mm/yyyy):

City and Country of Birth:

Have you applied before? If so, in which year(s)?

Please give details of how you heard about the FIFA Master:

Nationality: Marital Status: Number of Children:

Home adress:

Postal Code: City: Country:

Telephone: + Mobile: + Fax: +

E-mail:

Company Name and Address:

Postal Code: City:

Country: Telephone:

Fax: E-mail:

Please specify your mailing address (home or company):

Family name, first name(s), nationality, domicile and profession of your next of kin (please state relationship to you, e.g.

husband, wife, mother, etc.):

Please affix a passport-sized

photo here

2) Educational background

Give details of your High School Qualifications (“A” Level, Baccalauréat or equivalent):

Date takenName ofHigh School

City and Countryof locationof High School

Country of legaldomicile whenqualification obtained

Subject(s) / Typeof qualification Grade

Have you studied abroad? Yes No For how long? (e.g. semester, one week, year)


University degree(s) (Please start with your qualification: if you have more than one university degree, please use a separate sheet of paper and give the same information for your other degrees):

Is English your first or native language? Yes No If no, please state mother tongue

If English is not your first or native language*, how would you rate your English language ability?

* An excellent level is required. Your application should be supported by a TOEFL certificate (minimum 600 PBT / 250

CBT / 100 IBT points) or a Cambridge Certificate of Proficiency or an IELTS qualification (to level 7).

Information on TOEFL, visit www.toefl.org

Information on Cambridge Proficiency, visit www.cambridge-efl.org.uk

Information on IELTS, visit www.ielts.org

Other languages:

Dates (From-To)

Full name of Institution attended

Full mailing address, telephone number and, if possible, web address and contact person of the institution*

Title of Degree (mention if you majored in any given subject) together with title of thesis (if applicable)

Final Grade obtained (state if with “honours”, distinction, or other)

___ / ______

___ / ______

* The CIES reserves the right to contact your university for more information on your studies.

Dateobtained(From-To)

Full orpart-time(F/T or P/T)

Professional Firm or Educational Institution and locality

Qualification and Subject Result obtained

___ / ______

___ / ______

Professional qualifications, sport or training courses (mention only significant periods of training or study):

3) Knowledge of languages

Language 1 2 3 4 5 1 2 3 4 5

Level (Spoken) Level (Written)Basic (1) Bilingual (5) Basic (1) Bilingual (5)


4) Non-academic interests

Dates (From-To) F/T or P/T Employer

Location(City and Country)

Position Held and Field of Activity

___ / ______

___ / ______

___ / ______

___ / ______

Please mention the main extra-curricular and/or professional activities in which you are/have been involved (i.e. any sports you practise regularly and the level at which you play, any significant periods of stay/travel outside your own country, club memberships, hobbies, politics, community activities, etc.):

5) Work experience

Name of Employer:

City and Country of Place of Work:

Employer’s field of activity:

Job Title: Held since:

Functional Area:

Describe your main responsibilities:

b) Your two previous work experiences

Please give details of your previous work experiences held, at the above-mentioned employer, or at any other employer (whether full time F/T or part-time P/T), listing the most recent first.

Total Number of Years Work Experience:

Have you worked abroad? Yes No

a) Current Work Experience


8) Special needsThe course organisers are keen for you to be able to study and live in comfort. Please inform us if you have any special needs (health, religious, dietary or other).

6) Accommodation

The three partner universities will assist you with basic student-type accommodation (i.e. halls of residence, flats or

houses, with private bedroom/study area and, most often, with shared bathroom and kitchen facilities). Please note that

each university will make a pre-reservation on your behalf but it is your responsibility to confirm this booking within

the timeframe given to you by each university, to pay fully the associated costs in a timely manner and to accept the

consequences, financial or other, if you happen to subsequently change your booking. Neither the universities nor

the CIES can be held responsible if you fail to respect any of these details. Unfortunately, due to the difficulties of

finding short-term accommodation in three countries the universities cannot cater to more individual and specific

needs and ask postgraduates with requirements other than the above to organise their own accommodation.

Please now indicate whether you need student-type accommodation in each of the three cities of study as follows:

De Montfort University, LeicesterSDA Bocconi School of Management, MilanUniversité de Neuchâtel, Neuchâtel

YES NO

7) Language Courses

I wish to attend the optional English CourseI wish to attend the optional Italian CourseI wish to attend the optional French Course

The Italian and French classes will only be offered upon sufficient request and full details are provided in the first few months of the academic year. Costs will vary on the number of students enrolled.

YES NO

9) Application Essays

The Scientific Committee will very carefully consider your answers to the following questions in their selection procedure.

For each question, please use a separate sheet of paper and mark your name and the question clearly at the top. Each

answer should be in English, typed (or very neatly handwritten), and be from 150 to 250 words in length (except Essay 5

which can be shorter).

a) Essay 1

Whatdoyouconsidertobeyourmainstrengthsandweaknesses,professionalandpersonal,andwhy?

b) Essay 2

Whatdoyouconsidertobethekeyproblemsfacingsporttoday?

c) Essay 3

WhatareyourreasonsforapplyingtotheFIFAMaster?Whatdoyouhopetogainfromtheprogramme?Whatwill

youdoifyouarenotadmitted/Whatareyouralternativeplans?


11) Application check list & final signaturePlease include the documents below in the following order and check the boxes to show that these documents are included with your application. With the exception of Reference 1 and 2 which may be sent to us directly by your referees, all other documents MUST be included with your application. Incomplete applications will not be considered by the Scientific Committee. Please do not staple your application!

Completed Application Form

Essay 1.

Essay 2.

Essay 3.

Essay 4.

Essay 5.

Your budget

A photocopy of your University degree(s) or diploma(s) and relevant transcript(s), which should show details of your individual exam results. If these certificates are not in English, French, German, Italian or Spanish, then a translation into one of these languages, certified by an established authority, should accompany the copy of the original document. Please also include a copy of your High School Certificate. Please note that you will be required to present the originals of both of these documents when you arrive at the University of Neuchâtel in Switzerland.

If you are not English mother-tongue, a copy of your TOEFL or Cambridge Proficiency Test or IELTS qualification, or strong evidence of your level of spoken and written English (see Application Instructions).

Reference 1.

Reference 2.

A photocopy of your passport or your Identity Card.

A copy of your full curriculum vitae / résumé.

6 more passport sized photographs with your name clearly written on the back.

Please now check that you have fully understood the application procedure and the requirements of the course, that you included all the requested documents and that you agree to the terms and conditions of the FIFA Master.

d) Essay 4

TheCourseOrganisersbelievethatlearningfromeachotherisveryimportant.Whatdoyouthinkyoucanbring

toyourfellowstudents,andthecourseasawhole,bothprofessionallyandpersonally?

e) Essay 5

Pleasehighlightthepositiveandnegativeaspectsofmoneyinsport.

10) Your budget

Please explain, in a few lines, how you intend to finance your studies, and present details of the budget you have at your

disposal. A conservative estimate is that you should allow approximately CHF 2’000 per calendar month of study for

accommodation, food and local transport. Please note also, that in accordance with Swiss Law, you may be asked to

prove that you have sufficient funds to finance your stay in Switzerland. Finally, if you need to be considered for one of the

scholarships awarded by the Scientific Committee, please mention it in this section.


I, the undersigned, accept the following terms and conditions if I am accepted as a postgraduate of the 10th edition of the FIFA Master:

I) If I am offered a place in the FIFA Master, but do not wish to accept this place, I will inform the CIES as soon as possible in order to offer the place to another candidate, but no later than 15 days after the date on which I am offered a place.

II) If I am offered a place in the FIFA Master and do wish to accept the offer, I note and commit to the following:a. attend all lectures and seminars, to prepare myself by pre-reading course material and handouts, fully

participate in the class discussions and to contribute as much as I am able to the team spirit and dynamics of the group;

b. respect and adhere to the inherent “code of ethics” of the FIFA Master, which stipulates respect towards my fellow postgraduates, the teaching and coordination staff, and all people directly or indirectly involved in the course;

c. pay the total amount of the course fees of 25’000 Swiss Francs no later than 15 days after the date on which I am officially informed by the CIES (usually by e-mail or fax) that I have been offered a place and to fax or e-mail proof of my payment, i.e. details of bank transaction or similar to the CIES no later than 15 days after the date on which I am informed. I note that if I fail to pay within the time stipulated, or to provide proof of my payment, the offer of a place will be withdrawn. Details of how and where I should make the payment will be given to me in the offer. I note that the course fee is non-refundable.

III) It is my responsibility to ensure that I have sufficient accident, health and repatriation insurance for the three countries of study. Health, accident and repatriation insurance is obligatory in certain countries, e.g. Switzerland, and I note that I must have adequate insurance by Swiss standards, and be able to prove it, or accept Swiss health and accident insurance. Upon specific request, the CIES may be able to suggest an insurance company for health and accident insurances. I am also aware that as a student I am ineligible for any disabled student allowance at the partnering Universities of the course. I am aware, therefore, that before accepting a place I am responsible to cover any costs related to note takers, personal care provision, etc. if I require such assistance. CIES can advise on support that may be available to me, how to access this support and the potential costs involved but it is my responsibility to arrange funding for this, if disability support is required.

IV) I acknowledge that I must have sufficient funds available to support myself during the period of my studies. A conservative estimate of these costs is CHF 20’000 (in addition to the 25’000 for the course fees, as mentioned in clause llc). I am aware that the CIES, FIFA and the three partner universities are not in a position to offer financial assistance should I find myself in financial difficulty during my studies.

V) Should I decide to request the help of the University and/or CIES for accommodation and accept that the University and/or CIES act as an intermediary between accommodation agencies and/ or landlords and me, I agree to pay, in a timely manner, any deposits or pre-payment of rent (in certain circumstances, non-refundable payment in advance for part, or the full period, of my stay) required to secure my accommodation, without which any reservations made on my behalf will be cancelled. Similarly, I agree to honour payment for the full period of any agreement made for accommodation on my behalf by the partner universities or the CIES. I will compensate the Universities for any damages they could incur with regard to any breach of accommodation agreement with accommodation agencies and/ or landlords. I accept that the Universities will not take into consideration requests for special accommodation needs (e.g. wish to bring family), and that in such case, I will cater to those needs by myself.

VI) It is my sole responsibility to request and obtain any visas and authorisations which I may require to enter any the three countries of studies. I will take care to allow plenty of time to obtain any papers which may be required and to fulfil any conditions required. The CIES and the universities will under no circumstances do this for me, but can help me by supplying a letter of intent/ acceptance. The CIES and the universities take no responsibility if I am unable to obtain visas.

VII) I note that all documents produced during the course of study of the FIFA Master - exam papers, presentations and the final project - become the exclusive copyright of the CIES.

VIII) All relations between the CIES and the postgraduates shall be governed by the laws of Switzerland. All disputes arising out of or in connection with these relations shall be finally settled by the Tribunal and Courts of Neuchâtel, Switzerland, which will apply their own procedural laws.

Signature: _______________________________________________________ Date: _____ / _____ / _____