Fiery FreeFormFiery FreeForm

Variable Data Printing Solution

For Production Fiery Color Servers

Variable Data Printing Solution

For Production Fiery Color Servers

Jane Smith, We’ve got what you want!

Variable Data PrintingVariable Data Printing

Background

Variable Data Defined

Applications for Fiery FreeForm

FreeForm Workflow

Background

Variable Data Defined

Applications for Fiery FreeForm

FreeForm Workflow

Variable Data PrintingVariable Data Printing

Variable Data, or Variable Data Printing, refers to the ability to alter the content of a document within a print run to effectively create unique instances of that document.

Variable Data, or Variable Data Printing, refers to the ability to alter the content of a document within a print run to effectively create unique instances of that document.

The evolution of Color VDPThe evolution of Color VDP

Printing

Very high quality

High volume for cost efficiency

Pennies per page

High set-up costs

Printing

Very high quality

High volume for cost efficiency

Pennies per page

High set-up costs

Digital Printing

Near offset quality

Ideal for short runs

Apprx. $.60 per page

Very low set up costs

FLEXIBILITY

Digital Printing

Near offset quality

Ideal for short runs

Apprx. $.60 per page

Very low set up costs

FLEXIBILITY

BackgroundBackground Variable Data Today

Statements (gas/phone/credit card)

Charity mailers - “Dear Mr. First Lastname”

Mailing labels

Forms printing

Black & white

Limited personalization

No images

Variable Data Today

Statements (gas/phone/credit card)

Charity mailers - “Dear Mr. First Lastname”

Mailing labels

Forms printing

Black & white

Limited personalization

No images

Source: CAP Ventures 1998

Why Variable Data Printing?Why Variable Data Printing?

Results from VDP in black and white

Response rate increased 36%

Average orders increased 24%

Repeat orders / Retention increased 47%

Response time improved 34%

Overall revenue/Profit increased 31%

Results from VDP in black and white

Response rate increased 36%

Average orders increased 24%

Repeat orders / Retention increased 47%

Response time improved 34%

Overall revenue/Profit increased 31%

Why Print Variable Data in Color?Why Print Variable Data in Color?

Greater impact

- increases recognition rates 80%

Better communication

- speeds learning and recall 55% - 78%

More persuasive

- improves understanding 73%

Gets action

- invoices in color paid up to 30% faster

Greater impact

- increases recognition rates 80%

Better communication

- speeds learning and recall 55% - 78%

More persuasive

- improves understanding 73%

Gets action

- invoices in color paid up to 30% faster

Historical Challenges of Color VDPHistorical Challenges of Color VDP

Heavy processing requirements

- Need powerful processor and document control

Design restrictions

- Many solutions limit designers by application, platform or variable information placement

Inefficient workflow

- Available solutions don’t take advantage of the power of the color server

- Creates heavy network traffic

Heavy processing requirements

- Need powerful processor and document control

Design restrictions

- Many solutions limit designers by application, platform or variable information placement

Inefficient workflow

- Available solutions don’t take advantage of the power of the color server

- Creates heavy network traffic

Fiery Freeform StrengthsFiery Freeform Strengths

Fiery FreeForm™

Master page - common elements

Variable data - unique elements

Print from any application

Unlimited platforms

Unlimited elements

Driver-based client, server-based processing

Fiery FreeForm™

Master page - common elements

Variable data - unique elements

Print from any application

Unlimited platforms

Unlimited elements

Driver-based client, server-based processing

Applications for Fiery FreeFormApplications for Fiery FreeForm

Marketing materials

Push vs. Pull Models

Financial Services

Corporate Standards

PowerPoint Productivity

Marketing materials

Push vs. Pull Models

Financial Services

Corporate Standards

PowerPoint Productivity

Basic Requirements for FreeFormBasic Requirements for FreeForm

Application to create Master Data

QuarkXPress, PageMaker, Microsoft Word, Claris

Application to create Variable Data

FileMaker Pro, Microsoft Access, Dbase, Excel, Word

Fiery with FreeForm

Application to create Master Data

QuarkXPress, PageMaker, Microsoft Word, Claris

Application to create Variable Data

FileMaker Pro, Microsoft Access, Dbase, Excel, Word

Fiery with FreeForm

Where do I StartWhere do I Start

Creating Master Documents

Where is design done within the company?

Use any application for Master Data creation!

- Quark

- PageMaker

- Word

- Claris

- Excel

Creating Master Documents

Where is design done within the company?

Use any application for Master Data creation!

- Quark

- PageMaker

- Word

- Claris

- Excel

Basic ApplicationsBasic Applications

Spreadsheet Applications

Microsoft Excel

MS Word Tables

Desktop SolutionsDesktop Solutions

FileMaker Pro

Microsoft Access

DBase

FoxPro

PrintShop Mail

High-End DatabasesHigh-End Databases

Relational Databases

Oracle

Sybase

Informix

Proprietary DBs

Where Do I Start? Where Do I Start?

Variable Information - what format is your data in?

Have you chosen a database? Do you have a database expert in-house?

Variable Information - what format is your data in?

Have you chosen a database? Do you have a database expert in-house?

Fiery FreeForm WorkflowFiery FreeForm Workflow

Fiery FreeForm™

Create Master from any application

- QuarkXPress

- PageMaker

- Illustrator

- Photoshop

- PowerPoint

Fiery FreeForm™

Create Master from any application

- QuarkXPress

- PageMaker

- Illustrator

- Photoshop

- PowerPoint

Fiery FreeForm WorkflowFiery FreeForm Workflow

Create Variable from any application

Database

MS Word

QuarkXPress

PageMaker

PowerPoint

Create Variable from any application

Database

MS Word

QuarkXPress

PageMaker

PowerPoint

Technology StrengthsTechnology Strengths

Fast and efficient

Only RIPS master data once

Prints at rated speed of the copier

Flexible

Print from any application and platform

Supports Designers’ creativity

No limits on number of variable elements

Rotate and layer variable elements

Design in any application

Fast and efficient

Only RIPS master data once

Prints at rated speed of the copier

Flexible

Print from any application and platform

Supports Designers’ creativity

No limits on number of variable elements

Rotate and layer variable elements

Design in any application