FIELD BASED ENTREPRENEURSHIP PROJECT

Offland Gold & Diamonds

PROJECT REPORTSubmitted byASWEEL M

[Reg. No. 15397010]

DEPARTMENT OF MANAGEMENT STUDIES School of Management, Pondicherry University,

Pondicherry – 605 014

COMPANY PROFILE

Company name Offland Gold & DiamondsType PartnershipIndustry JewellersFounded 15 November 2014Capital2 croreFounders Musthafa

ShameerLijasShameer

Location Atholi, Kozhikhode, KeralaProducts Gold, Silver and DiamondsNumber of employees 6

BACKGROUND OF ENTREPRENURS

• Offland Gold & Diamonds is started by four young entrepreneurs who

reside in the Atholi area.

• They were friends from childhood.

• Three of them previously worked in different gulf countries.

• Mr. Shameer P.V is having around five year experience in the field of

jewellery business, he is a wholesale dealer of gold in Calicut city.

SOURCE OF FINANCE

Offland Gold & Diamonds is started with capital of two crores. The finance for starting the jewellery procured from each partner as their share capital. The contribution of each partner is given below

1. Musthafa : 6000000 (30%)2. Shameer : 7000000 (35%)3. Lijas : 3000000 (15%)4. Shameer : 4000000 (20%)

PRODUCTS OFFERED

• Rings

• Chain

• Earring

• Pendant

• Bracelet

• Waist Chain

• Bangle

• Necklace

MARKETING STRATEGY

• Advertisement

• Gold purchase plan

• Lucky draws

• Special offers (free gifts)

• Price discount

• Sponsorship

• Exchange offer

• Personal attention

MY LEARNINGS

• This project helped me to become familiar with day to day running of an

entrepreneurial venture.

• It helped me to understand challenges faced by entrepreneurs in building an

organization.

• An entrepreneur has to sacrifice many things in life and to focus on the business.

• Start and run a business organisation successfully is a difficult task.