fictional iphone application
DESCRIPTION
A fictional iPhone app created for Innovation and New Product Development class. The main goals were to concentrate on specific segment and to create visually enjoyable presentation.TRANSCRIPT
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“If people never did silly things, nothing intelligent would ever get done.” - Ludwig Wittgenstein
Thursday, October 28, 2010
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Thursday, October 28, 2010
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METROThursday, October 28, 2010
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NO WAY!Thursday, October 28, 2010
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NetWorkingThursday, October 28, 2010
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WHO ARE WE TARGETING?
part 1:
Thursday, October 28, 2010
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I’mHERE
need forattention
Thursday, October 28, 2010
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I’mHERE
dreams to befamous
I knowYOU
I knowYOU
I knowYOU
I knowYOU
I knowYOU
I knowYOU
I knowYOU
I knowYOU
Thursday, October 28, 2010
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I’mHERE
imitators
I knowYOU
I knowYOU
I knowYOU
I knowYOU
I knowYOU
I knowYOU
I knowYOU
I knowYOU
Thursday, October 28, 2010
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I’mHERE
I knowYOU
I knowYOU
I knowYOU
I knowYOU
I knowYOU
I knowYOU
I knowYOU
I knowYOU
needs to bespecial
Thursday, October 28, 2010
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I’mHERE
I knowYOU
I knowYOU
I knowYOU
I knowYOU
I knowYOU
I knowYOU
I knowYOU
I knowYOU
socialpressures
tooUGLY
tooAVERAGE
tooPOOR
tooDIFFERENT
Thursday, October 28, 2010
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I’mHERE
I knowYOU
I knowYOU
I knowYOU
I knowYOU
I knowYOU
I knowYOU
I knowYOU
I knowYOU
self-expression
tooUGLY
tooAVERAGE
tooPOOR
tooDIFFERENT
I’mARTISTIC
Thursday, October 28, 2010
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“Bring charisma”“Hilarity”
I’mHERE
I’mHERE
I’mHERE
I’mHERE
Thursday, October 28, 2010
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Thursday, October 28, 2010
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10 cities20 daysX
10 000 applicantsX200 000 competitors=
Thursday, October 28, 2010
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10 Skype interviews2 ideal consumers
Thursday, October 28, 2010
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JOHANNA24 X-
factory 09
Child-hood dream
Wholelife
singingStudying business
Following a realistic
path
Over romantic Dreamer Positive
A blurry future
Has people skills
Childish
ZARA H&M Singstar Winnie the Pooh
Ind. sports
iPhone DHW
“Girls Night!”
Long dialogs
Appea-rance Community Sharing
Thursday, October 28, 2010
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ROOPE 22Child-hood dream
Now studying
acting
DreamerActive lifestyle
VANS H&M Shure
Ind. sports
iPhone
Movies
Converse
Traveling
Jackson
Commynity
Played guitar for 15 years
Started singing in
a band
Finnish Idols 2007
CTRL
Metal idols
Was studying business
Strong need to perform
Self-leadership
Sound-cloud
Hard worker
High goals
Appea-rance
MUSIC MUSIC MUSIC
Thursday, October 28, 2010
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what they want?Part two:
Thursday, October 28, 2010
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“music notes, sharing possibility, public and private, tool to send ideas to my band,recording, I wanna sing covers, always on the move, facebook,upload own songs”
Thursday, October 28, 2010
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“MUSIC NOTES”Recording
WRAP
“SHARING SONGS”Dropbox / Social media
“SINGING OWN SONGS”Upload own mp3s
“OUTSIDE HOME”Portable device
“IPHONE”Application
UPThursday, October 28, 2010
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SOCIAL
“I feel” - Social Media
Interest to superstar lifestyle
Feels social pressure
Thursday, October 28, 2010
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ECONOMIC
Economic downturn
Avoiding extra costs
“Should I buy this”
Thursday, October 28, 2010
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TECHNOLOGY
Portable devices
3G / WI-FI
Internet sharing
Thursday, October 28, 2010
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A low cost application, no hidden costs. Share your talent through Social Media by using portable devices.
POG
Thursday, October 28, 2010
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HOW TO IMPROVE THEIRLIVES?
part 3:
Thursday, October 28, 2010
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SINGRECORDSHARE
Thursday, October 28, 2010
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SHARERECORDSING
Thursday, October 28, 2010
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SUM.An iPhone application to record songs, covers or notes and share them by using Social Media.
Thursday, October 28, 2010
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WHAT ARE THEY BUYING?
part 4:
Thursday, October 28, 2010
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WHAT COULD BE IN MY BAG ?
12
34
Thursday, October 28, 2010
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APPLICATIONSLYRIC FINDER
KARAOKECHANNEL
KARAOKELITE
1
VOICE MEMOS
Thursday, October 28, 2010
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ACCESSORIES2
SINGSTARCD/VINYLKARAOKE DEVICESRECORDERS
Thursday, October 28, 2010
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3
POST-IT NOTESCALENDER
PEN AND PAPER
TRADITIONAL
Thursday, October 28, 2010
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AUDIO HIJACKAUDACITY
4
KARAFUNEVERNOTE
SOFTWARES
Thursday, October 28, 2010
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WHY MESharingUpload your own songsRemove vocals Portable optionEasy for beginners... and
Thursday, October 28, 2010
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You
can’
t ge
t an
y of
the
se fo
r...
0.99€Thursday, October 28, 2010
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“Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen” - John SteinbeckThursday, October 28, 2010
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markuskarjalainen.net
Thursday, October 28, 2010