BIG BAZAAR

Presented By-:

Naman SinghalAkhil Goel Aayusg JainAiman RehmanShivinePriyaPriyankaNidaSakshi

Presentation On BIG BAZAAR

CONTENTS

ABOUT BIG BAZAAR

• Promoter Kishore Biyani • Store of Future Group• Founded in 2001 • Headquarter in Jogeshwari, Mumbai • Industry- Retail • Parent-Pantaloon Retail India Ltd. • Punchline ‘ Is se sasta aur accha kahin nahin’ • Currently 120 outlets

RAJA OF INDIAN RETAIL

KISHORE BIYANI

Born in a middle class trading family, Kishore Biyani started his career selling stone wash fabric as trader.

His objective is to capture every rupee in the wallet of Indian consumer.

With the launch of Pantaloons, Big Bazaar, Food Bazaar he redefined the retailing business in India.

DEVELOPMENT AND EVOLUTION OF RETAIL

Traditional

Daily Reach

Govt. Support

Modern Formats

Weekly Markets

Village Fairs, Melas

Local Kiranas

PDS

Cooperatives

Hypermarkets, Supermarkets, Departmental Stores etc

Shopping & entertainment

Neighborhood & Convenience

Low Price

Shopping experience& efficiency

Rural Retail Adhaar, Hariyali etc New Experience

TRADITIONAL MARKET

DESTINATION FOR BOTH SHOPPING AND ENTERTAINMENT

DAILY REACH- KIRANA AND NEIGHBOURHOOD STORES

NEIGHBOURHOOD & CONVENIENCE

GOVT SUPPORT-PDS & COOPERATIVES

ECONOMICAL &

AFFORDABLE

RURAL RETAIL

ITC CHAUPAL

MODERN FORMATS

INDIAN RETAIL INDUSTRY

India’s largest industry Accounts for over 10% of India’s GDP and

over 8% of employment Indian Retail Industry was valued at $300

billion in 2006,

expected to grow to 427 b in 2010 and $ 637 b in 2015

Annual growth rate of around 5.5%

REASONS FOR GROWTH IN RETAIL SECTOR

1. Rise in purchasing power of indians

2. Favourable to farmers

3. Use of credit

4. Comfortable atmosphere

MISSION

• One stop shopping at discounted prices. • Provides Best Products at the Best Prices. • Targets price conscious majority segment of

customers.• Attracts a few thousand customers per day • 2 million customers every week• More than 160,000 products are sold• Big Bazaar stores cover nearly 4 million sq feet of

space

TARGET AUDIENCE

Big Bazaar targets higher and upper middle class customers.

Large and growing young working population is a preferred customer segment.

Targets working women and home makers who are the primary decision makers.

Things you would like to know

The biggest customer for Big Bazaar till date is a farmer in Sangli whose bill amount was Rs. 1,37,367

The inspiration to set up big bazaar came not from any foreign super market, but from a relatively small family run shop in Chennai, called “Saravana Stores”.

The first big bazaar store was set up in Kolkata and second and third were at Koramangala, Bangalore and Abids, Hyderabad

If you thought big bazaar outlets are crowded, they are intentionally designed to look that way.

Soon you can expect sales people inside big bazaar outlets trying to sell you insurance, personal loan and other products and services

Only apparels and clothing related items are sourced primarily from Pantaloon’s manufacturing units.

Big bazaar runs SAP which is one of the leading ERP solution provider.

SWOT Analysis

THANK YOU