MEDIA KITDIGITAL SALES

Fundraising Institute Australia (FIA) is the nationalpeak body representing professional fundraising in

Australia. 

Our members include charities of all sizes, fromthe smallest to the largest fundraising

organisations in Australia and representapproximately 80%of total fundraising revenue in

Australia. 

The FIA Community of members and otherstakeholders in the sector includes fundraisers atall levels of their profession, from junior to senior,CEOs, directors, key decision makers and others.Advertising with FIA ensures your brand, product

or service is exposed to thousands of professionalsin the fundraising sector.

FIA was established more than 40 years ago as the voiceof the sector, advocating ethical practices and equipping

members to achieve fundraising excellence.

More than 1,400 membersand supporters directly

benefit from our services butour impact is felt via the

entire sector.

We set the standard for fundraisingexcellence through professionaldevelopment, ethical standards via the FIACode, networking for best practice andadvocacy to all levels of government onbehalf of our members.

74 FIA membershave achievedtheir CFRE, aninternational

accreditation forprofessionalfundraising.We have 15,186 followers

on social media.

Over 3,500 peopleattended our 85 eventsaround Australia in the

previous year.

We lobby onbehalf of

fundraisers togovernments

across Australia

2379 fundraisers, CEOs andBoard members have

registered for FIA Code ofConduct training.

Our members buildgreat relationships

with fundraisingprofessionals

across Australiaand overseas.

We lobby state and federalgovernments on behalf of

our members and thesector (we wrote almost adozen submissions in 2018

alone).

We have more than200 volunteers

across our Stateand National

committees, ourBoard, the FIA

Code Authority andConference and

Awards.

We aim to makefundraising more

diverse andinclusive in

practice.

We had 279 print and radioplacements in the last

year.

667 fundraisers haverecently taken an FIA course.

1,027 peopleattended our

2019conference.

Include a Charity works with 85charities to make gifts in Wills a

social norm.

Get all the benefits of FIA membership, PLUS an invaluablenetwork of fundraising professionals. Call 1-300 889 670.

7,000 fundraiserssubscribe to our weekly

jobs bulletin.

4,268 followers

5,307 followers

3,272 followers

1,131 followers

7,000+ recipients

*As of 05/04/2019

Promote your brand, product or service to our highly engagedaudience of FIA members and professional fundraisers, includingHeads of Fundraising, CEOs and others in the sector.  Promotion can be to the entire community of fundraisingprofessionals across the country or to just one state, via an EDMbuilt solely for you.  The average open rate for national EDMS is currently about 27%;well above industry standard. To maintain open rates and audience interest, only one solus EDMper month is sold to selected FIA advertisers.

Specifications

Advertisers supply all imagesand copy.Deadline is one week prior tosend.Send date is by negotiationwith FIA.FIA approval for EDM contentand copy is required.Image banners must be 200-500px H x 650px W.Copy minimum is 250 words,maximum 850 words.

Email Marketing

Price $4,000Non-member

$5,000Member

Email Marketing

Price $1,000

Member Non-member

National database Approx 7,000+

NSW database Approx 2,000+

$1,250

VIC database Approx 1,000+

Price $700Member Non-member

$840

QLD database Approx 1,400+

Price $500

Member Non-member

$450

TAS database Approx 80+

WA database Approx 400+

SA/NT database Approx 390+

Member Non-member

$200 $250Price

Banner Advertising on FIA Emails

Promote your brand, product or service via alignmentwith FIA through banner advertising on FIA emails.  Opportunities include banner advertising on MembersBulletin, Jobs Bulletin and Professional DevelopmentBulletin.

Jobs BulletinMember Bulletin

Specifications

Advertisers supply all images.Deadline is one week prior to send.Send date is by negotiation with FIA.Image banners must be JPG or PNG only.

Jobs Bulletin

Members Bulletin

Database National Member only (Approx. 1100)

Price

Frequency

Open rate

Member: $200 Non-member: $250

Fortnightly

20-30%

DatabasePrice

WeeklyFrequency

Open rate

National (Approx. 7000)Member: $400 Non-member: $500

25-31%

Professional Development Bulletin

Database

Price

Frequency

Open rate

National (Approx. 7000)

Member $200 Non-member $250

Monthly

27-29%

Banner Advertising on FIA Emails

Sponsored Content

Engaging content that benefits or provides value tofundraisers and the sector and ultimately promotes yourbrand, product or service can be featured in an FIA EDM. Currently, opportunities for Sponsored Content are inMembers Bulletins and Professional Development Bulletins.

Connecting Up in ourMember Bulletin

Specifications

Advertisers supply all images and copyDeadline is one week prior to sendSend date is by negotiation with FIAFIA approval for Sponsored Content is required; previewon Bulletin with link to your website or FIA, depending onrequirements; preview copy is 250 words maximumImage banners must be 400px H x 850px W

Titan Grants in ourJobs Bulletin

Sponsored Content

Featured on Website

Price:

Frequency:

Member: $300 Non-member: $360

Remains on webiste until removal is requested

Member Bulletin

Connecting Up on the FIA website:

Jobs Bulletin

Price:

Frequency:

Database:

Member: $250 Non-member: $300

Fortnightly

National Members only (Approx. 1100)

Price:

Frequency:

Database:

Member: $700 Non-member: $1000

Weekly

Approx. 7000

Social Media Posts

5,248 followers

Individual PostsMember Non-Member

4,275 followers

3,266 followers

1,132 followers

$100

$50

$150

$40

$50 $40

$22 $30

Packaged Post on all four platforms

Member Non-Member

$150 $200

SpecificationsAdvertisers supply all images and copy.Deadline is one week prior to send.FIA approval is required.Linkedin images: 1200 px W x 628 px H.Twitter images: 1024 px W x 512 px H.Facebook and Instagram images: 2048 W px x 2048 px.Videos a minute or less.

Advertising with FIA

Get in touch with us to find out more! Email: members@fia.org.au or

Phone: 1300 889 670.

Opportunities to advertise with FIA are correct at timeof printing and prices are subject to change. April 2019.