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CONTENT

INVENTORY

DEMOGRAPHIC VS.

PSYCHOGRAPHIC

LEARNING STYLE PERSPEC

TIVE

UNIQUENESS

BRANDIDENTIFIA

BLE STORY SYSTE

M

BELIEVABILITY

CONNECTION

PACKAGING

PODCASTS

VIDEOS

TELECASTS

WEBINARS

MP3s

BOOKS

E-BOOKS

SPECIAL

REPORTS

LECTURESCOACH

ING

WEBSITE

CONTENT SUBSCRIP

TIONSWORKSHOPS

BLOGSAFFILIATE (JV)

MARKETING

CDs & DVDs

APPS

RADIO SHOW

ARTICLES

AUDIO COURS

ES

BUIL

D

BRAND

SELL

MEET SHANTI

NOW WHAT?

MARKETING

YOUR BRANDPERSONALITY

AUTHENTICITYCONSISTENCY

CHANNELS

4.8 BILLION 4.2 BILLION

We keep our cell phones within arms reach91% of the time

INFLUENCE

“I want to crowd source write a

book with @tedvickey”

• CROSS CHANNEL PROMO• ONE MAIN PAGE

• VALUE-ADDED PRODUCTS

15

KLOUT = MORE EYESMORE EYES =

GROWTH

RESOURCES

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