Part – II Few Non-eBay Ways To Promote Your eBay Store And Sell Something On EBay

Social media is a medium where millions of people from different lifestyles come together, discuss and share information about the recent happenings and issues. You can share information about anything on social media sites. Since people are largely influenced by Social Media conversations, why not make it’s best use for your eBay business and to sell something on eBay? Using Social Media you can position yourself as the expert in your field. Social Media marketing being inexpensive, is available for any type of business, no matter how small the marketing budget is. OBVA eBay and Social media virtual assistants have been writing a series of blog posts on how Social Media can be used effectively to get more traffic to your eBay store. In our previous post we shared “Few Non-eBay ways such as Facebook, Twitter, Google plus which would help eBay sellers to promote their eBay business. In this post we would discuss how LinkedIn, Pinterest and email marketing can help your eBay business.

Linked In

Linkedin is an influential B – 2 – B networking site. With more than 55 million members, its certainly a place where any business owner wants to be. With LinkedIn marketing, one has to be very careful not to spam updates. It’s a very professional site and no spam will be entertained by its members. You may create a company profile on LinkedIn and use its company updates feature to roll out important announcements and news about your business. Linkedin would work best, if you are into selling of professional products, stationary, etc. The following image shows how an eBay seller has promoted store’s listings.

To know about how you can use LinkedIn for your eBay business, you may read our post on “5 Ways eBay Sellers Can Use LinkedIn For Business and also 5 Linkedin Applications That Can Be Used For EBay And Amazon Business. If you type eBay sellers in the search section you can find many eBay sellers with whom you can connect, share and learn.

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Pinterest

Pinterest is described as an online pinboard where you can organize and share the things you love. As a seller you love your eBay business and why not pin it in this growing social media site. You can create a listing with good images and pin it on your pinboard, and then other members can pin it further. Pinterest on a whole can be divided into 3 categories – Pins, Boards and People. You can do a quick search of the word “eBay” can produce a large number of results and you can see the boards and join the one which matches your interest. If your product is really good, you may find your customer promoting this item on pinterest!

To use pinterest to promote your listing, the best way would be to add your product item listing with some design changes, like FREE Shipping, the price, etc. and add the image to pinterest. Link this image to your eBay listing page for that item. The following image shows how an eBay seller has used pinterest to promote his store’s listings.

You can also read our blog on “How Pinterest Can Help Your eBay/Amazon Online Business”. Start pining now.

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Email marketing

Email provides an effective way for eBay sellers to encourage repeat sales. Good customer service, item descriptions, concise terms of sale, and prompt shipping are the backbones of a successful eBay business. With an email marketing campaign, you can send customers about the updates of new products and store promotions. This process is very simple with eBay’s new Email Marketing Program “eBay Stores: Promote Your Store”. By building email marketing lists through your eBay shop you can over time build up a legitimate list of subscribers who have opted in to receive your emails.

a)Build a list for email marketing: First make a list of your customers who come to your store to buy things. Then rename the mailing list of your eBay shop so that customers can sign up. To encourage people to sign up to your email marketing make sure that you have links prominently displayed in your eBay shop as well as your blog. Make sure that your customers opt-in to your email list.

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b)Include link of listings in emails: Include the listing link of your eBay store to the emails which you are going to send out to the customers. This would make sure that the customers are not searching for the item which you are offering in your

listing. When you have your automated signature written at the end of the mails make sure that you add your eBay store link, this would ensure that your eBay business gets some good advertisement.

c)Use newsletters: If you are a powerseller at eBay who adds new auctions on a weekly basis, then consider distributing a weekly newsletter and for low volume seller sending a monthly newsletter would be fine. Offering free shipping for any particular item, some sales promotion like buy one get one free, or save 10 to 20% or something interesting, promoting your product, etc all these can be effectively done by using newletters.

Last but not the least a great method for attracting buyers is to include a special offer only available to email marketing subscribers. This would make sure that your customers encouraged to sign up.

Start using these non ebay ways to promote your store. If you have any questions drop me an email. You can follow us on Twitter, like our Fanpage and grab our rss feed for recent updates

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