FESTIVAL SPECIAL EVENT MANAGEMENT
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Post on 18-Jan-2018
DESCRIPTIONKEY TO SUCCESS Is the event a good idea? Do we have the skills required to plan and run the event? Is the host community supportive? Do we have the infrastructure in the community? Can we get a venue at a price we can afford? 2/12
FESTIVAL & SPECIAL EVENT MANAGEMENTCHAPTER 3 EVENT FEASIBILITY FESTIVAL & SPECIALEVENTMANAGEMENT Assoc. Prof. Seri Wongmonta, Ph.D KEY TO SUCCESS Is the event a good idea?Do we have the skills required to plan and run the event? Is the host community supportive? Do we have the infrastructure in the community? Can we get a venue at a price we can afford? 2/12 6. Will the event attract an audience? 7. Will it attract media support? 8. Is it financially viable? 9. Are the success criteria reasonable? 3/12 BALANCING THE IMPACT OF EVENTSIMPACTS OF EVENTS POSITIVE IMPACT NEGATIVE IMPACTS Social and Shared experience Community alienation cultural Revitalisation of traditions Manipulation of community Building of community pride Negative community Image Validation of community Bad behaviour groups Substance abuse Increased community Social dislocation participation Loss of amenity Introduction of new and challenging ideas Expansion of cultural perspective 4/12 IMPACTS OF EVENTS POSITIVE IMPACT NEGATIVE IMPACTS 5/12 PoliticalInternational prestige Risk of event failure Improved profile Misallocation of funds Promotion of investment Lack of accountability Social cohesion Propaganda Development of administrative Loss of community ownership skills and control Legitimation of Ideology 5/12 IMPACTS OF EVENTS POSITIVE IMPACT NEGATIVE IMPACTS 6/12 EnvironmentalShowcasing of the environment Environmental damage Provision of models for best Pollution Practice Destruction of heritage Increased environmental Negative community Image Awareness Noise disturbance Infrastructure legacy Traffic congestion Improved transport and communications Urban transformation and renewal 6/12 IMPACTS OF EVENTS POSITIVE IMPACT NEGATIVE IMPACTS 7/12 Tourism andDestinational promotion and Community resistance economic increased tourist visits to tourism Extended length of stay Loss of authenticity Higher yield Damage to reputation Increased tax revenue Exploitation Business opportunities Inflated prices Commercial activity Opportunity costs Job creation Financial Mismanagement Financial loss 7/12 Social and cultural impacts 1.1 Marketing crowd behaviour 1.2Community ownership and control of events Political impacts Environmental impacts Tourism and economic impacts 4.1Business opportunities 4.2Commercial activity 4.3Employment creation 8/12 ECONOMIC IMPACT AND THE ROLE OF GOVERNMENTExpenditure by visitors from outside the region. Capital expenditure on facilities required to conduct the event. Expenditure incurred by event organizers and sponsors to stage the event. 9/12 COMMUNITY PERCEPTIONS OF EVENT IMPACTSEntertainment Public money Economic benefits Disruption to local residents Maintenance of public facilities Bad behaviour 10/12 Loss use of public facilitiesCommunity pride Environmental impact Regional showcase Prices Community injustice Loss use of public facilities 11/12 THE END
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Festival and Special Event Management and Special Event Management After two successful years as a special topics class, the Festival and Special Event Management is now a permanent offering of the Hospitality Department.
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Description: Event Management J, O'Toole, W, McDonnell, I Harris, R 2002, Festival and special event management, 2nd edn, John Wiley Son, Milton, Queensland.