sydney 3 -22 march melbourne 4 -22 marchadelaide 5 -24 march canberra 6 -25 marchbrisbane 13 march -1 april perth 19 march -7 aprilbyron bay 9 -14 aprilhobart 16 -21 aprilcasula 9-10 aprilparramatta 10-12 april

FESTIVAL REPORT

3

merci & bravo 4

key information & numbers 5

highlights & achievements 6

line-up 8

most popular films 9

events & screenings 10

collateral 12

online communication 21

younger vieWers 25

publicity 26

statistics 30

sponsors 35

acknoWledgments 37

testimonials 38

contents

2015 alliance franÇaise french film festival report

4 5

merci & bravo

key info & numbers

record season with 157,000+ attendees

The current season of the Alliance Française French Film Festival has emerged as the most successful in the Festival’s proud 26-year history.

With more than 1,900 sessions nationally and an impeccable line-up of 49 diverse French films, the 2015 season captivated audiences of all ages and tastes.

20 cinema locations in the 8 participating cities of Sydney, Melbourne, Canberra, Adelaide, Brisbane, Byron Bay, Perth and Hobart gathered a national attendance of 157,000+ attendees, indicating an increase of 20% from 2014.

Presented by the Alliance Française in association with the Embassy of France in Australia, along with the generous support of Presenting Sponsor Peugeot and Exhibition partner Palace Cinemas, this event would not be possible without the dedicated efforts of many individuals and organisations. Wonderful team work and an excellent coordination between all partners contributed greatly to the success of the 2015 Festival.

His Excellency, Mr. Christophe Lecourtier, Ambassador of France to Australia, said, “The Festival has been a great success and an exceptional way of showcasing French creativity. In reaching over 157,000 spectators, this year has marked an historic achievement. And well beyond the realm of cinema, 2015 is an important year for the relations between our two countries, as we acknowledge the significance of Australia’s contribution in ensuring that the France of today is a free, sovereign and independent nation. Merci!”

Also bringing their cinematic passion to proceedings were renowned movie critics, Margaret Pomeranz and David Stratton, who were this year’s honoured Patrons.

Australian audiences have long been great supporters of French cinema, and continued to celebrate it during the 2015 Festival in March and April.

CHIEF REPRESEnTATIvE oF FonDATIon ALLIAnCE FRAnçAISE In AuSTRALIA

26th edition8 wEEk DuRATIon

130,520 cinema seats filled in 2014

157,484 cinema seats filled in 2015

+20.65% audience

most successful year

isabelle faure

49 films

20 cinemas

1,916 screenings

82% australians

74% female

28% 30 y/o & under

20% 31-40 y/o

40% 41-60 y/o

HIS ExCELLEnCy, MR CHRISToPHE LECouRTIER, AMBASSADoR oF FRAnCE To AuSTRALIA, wITH ISABELLE FAuRE

6 7highlights

innovationa taste for

the support of iconic film critics

margaret & david

the creation of an australian aWard

We asked five Australian journalists to select their pick from the 2015 entries. Invited to Paris by uniFrance films (the organisation promoting French cinema worldwide), they attended screenings, met with and interviewed French talents.

Members of the jury were Garry Maddox (Sydney Morning Herald), Jason Di Rosso (ABC Radio National), Cara Nash (FilmInk), Simon Weaving (Canberra Times) and Stephen A Russell (SBS, The New Daily, thelowdownunder.com and Joy 94.9 FM).

The Alliance Française French Film Festival 2015 Critics Prize went to GIRLHOOD, by Céline Sciamma.

critics prize

an eXpanding film event

new venuesAfter Byron Bay in 2014, Hobart (Tasmania) was added to the list of participating cities.

Also, a selection of films was shown at Casula (Casula Powerhouse Arts Centre) and Parramatta (Riverside Theatres) in Western Sydney.

These new venues gathered 782 attendees.

from distribution to production

short filmThe best way to promote French cinema in Australia is, well, by encouraging Australians to create something French! Together with our Presenting Sponsor Peugeot, we’ve organised the first ever AF FFF Short Film Competition. Our Jury, whose members included leading figures of the Australian film industry, selected 3 films amongst the 25 entries. The winner, LOVE VELO by Jonathan Sulte, was selected after an online vote open to the public (1,000 votes).

margaret pomeranz & david stratton

CRITIC’S PRIzE WINNER: girlhood

OPENING NIGHT FILM, gemma bovery

short film competition

OPENING NIGHT, HOBART

competition

& achievements

2015 highlights

The Alliance Française French Film Festival strives each year to deliver the best celebration of French cinema outside of France, and has grown to become a true milestone in the cultural calendar of Australia.

By remaining innovative, the Festival appeals to Australian, French and film lovers, convincing an ever-growing audience that French culture is rich and broad, vibrant, tasteful, chic, sophisticated, elegant and above all daring.

Beloved by movie aficionados throughout the country, Margaret Pomeranz and David Stratton lent their distinctive ‘je ne sais quoi’ to the Festival, by selecting their 7 favourite films – featured as their Festival Picks throughout the program.

8 9

3 HEARTSALMoST FRIEnDSASTERIx-THE MAnSIonS oF THE goDSBABySITTIngBARBECuEBEAuTy AnD THE BEASTBEFoRE THE wInTER CHILLBREATHECAPTAIn ConAnCHAnCE EnCounTERDIPLoMACyEDEnELLE L’ADoREFAR FRoM MEnFREnCH RIvIERAgEMMA BovERygET wELL SoongIRLHooDgRAnD ILLuSIonHAnDMADE wITH LovE In FRAnCEIn THE CouRTyARDLovE AT FIRST FIgHTMARIE’S SToRyMooMInS on THE RIvIERAMy SuMMER In PRovEnCEnICHoLAS on HoLIDAyonCE uPon A FoRESTonE oF A kInDPAPER SouLSPARIS, jE T’AIMESAInT LAuREnTSAMBASEx, LovE AnD THERAPySuMMER nIgHTSSuPERCHonDRIACTHE BéLIER FAMILyTHE BLuE RooMTHE ConnECTIonTHE EASy wAy ouTTHE gATETHE gAzELLESTHE LAST DIAMonDTHE LAST HAMMER BLowTHE LIST oF My DESIRESTHE nEw gIRLFRIEnDTHE oFFICER’S wARDTHE uLTIMATE ACCESSoRyTHE yELLow EyES oF THE CRoCoDILESTokyo FIAnCéE

in englishfilm titles

titres de film

100% CACHEMIRE3 CoEuRSASTéRIx LE DoMAInE DES DIEuxAvAnT L'HIvERAvIS DE MISTRALBABySITTIngBAnDE DE FILLESBARBECuEBon RéTABLISSEMEnTCAPITAInE ConAnDAnS LA CouRDIPLoMATIEEDEnELLE L'ADoREgEMMA BovERyIL éTAIT unE FoRêTLA BELLE ET LA BêTELA CHAMBRE BLEuELA CHAMBRE DES oFFICIERSLA FAMILLE BéLIERLA FREnCHLA gRAnDE ILLuSIonLA LISTE DE MES EnvIESL'ART DE LA FuguELE DERnIER CouP DE MARTEAuLE DERnIER DIAMAnTLE TEMPS DES AvEuxLE TEMPS SuSPEnDuLES âMES DE PAPIERLES CoMBATTAnTSLES gAzELLESLES MooMInS SuR LA RIvIERALES nuITS D'éTéLES vACAnCES Du PETIT nICoLASLES yEux jAunES DES CRoCoDILESL'HoMME qu'on AIMAIT TRoPLoIn DES HoMMESMARIE HEuRTInMon âME PAR ToI guéRIEon A FAILLI êTRE AMIESPARIS, jE T'AIMERESPIRESAInT LAuREnTSAMBASuPERConDRIAquETokyo FIAnCéETu vEux ou Tu vEux PASunE nouvELLE AMIEunE REnConTRE

en français

most popular films

1. PARIS, jE T’AIME 301 spectators

2. gEMMA BovERy12,233 spectators

7. FREnCH RIvIERA6,231 spectators

8. SAMBA5,401 spectators

9. CHAnCE EnCounTER4,913 spectators

10. BEFoRE THE wInTER CHILL4,824 spectators

1. 3 HEARTS12,259 spectators

6. FAR FRoM MEn 6,468 spectators

4. DIPLoMACy7,289 spectators

5. nICHoLAS on HoLIDAy6,981 spectators

2. gEMMA BovERy164 spectators

3. THE BéLIER FAMILy10,163 spectators

4. Tokyo FIAnCéE164 spectators

3. SAMBA168 spectators

6. nICHoLAS on HoLIDAy118 spectators

7. THE BéLIER FAMILy117 spectators

8. My SuMMER In PRovEnCE114 spectators

9. THE yELLow EyES oF THE CRoCoDILES111 spectators

9. THE gAzELLES 109 spectators

line up

5. 3 HEARTS153 spectators

ranking based on ranking based on total admissions average admissions

10 11events & screenings

On the 5th of February 2015, the Alliance Française French Film Festival presented its 26th edition and 2015 stellar line-up to 100+ journalists and sponsors at the Palace Verona. The presentation included a special preview screening of 3 HEARTS by Benoît Jacquot.

The film was also screened in February and March 2015 in the cities of Melbourne, Brisbane, Adelaide and Perth for the local press.

Around 700 people across Australia attended these media launches.

opening nights closing nights

In addition to the sessions announced, the Festival brought some highlights to its audience through special themed events.

Each city organised special screenings preceded by themed receptions related to the film or in collaboration with local sponsors.

To mention a few, Adelaide, Brisbane and Sydney held special red-carpet and fashion events to add an extra glamourous experience to the screening of SAINT LAURENT.

The comedy THE BELIER FAMILY, highlighting the emancipation of a teenager through music, was followed by singing contests in Melbourne, sydney and perth.

Melbourne also organised in partnership with the University of Melbourne 3 special Q&As after the screenings of GRAND ILLUSION, THE LIST OF MY DESIRES AND GEMMA BOVERY in order to give the Festival audience a deeper understanding of these films.

special eventspreview

For its 26th edition, the Alliance Française French Film Festival proposed an encore presentation of the portmanteau film PARIS, JE T’AIME, echoing with the Eiffel tower used as the 2015 Festival’s key artwork.

Around 2,500 patrons nationwide said farewell to the 26th edition travelling through the 20th arrondissements of Paris with a star-studded cast.

oPEnIng nIgHT gALA, nATIonAL ART SCHooL, SyDnEy

OPENING NIGHT AFTER PARTY, THE BAkERY, PERTH

PRIvATE SCREEnIng, FoR BnP PARIBAS, PALACE vERonA, SyDnEy

oPEnIng nIgHT, MELBouRnE

national media launch

PALACE CINEMA COMO, MELBOURNE

melbourne event

The 26th edition of the Alliance Française French Film Festival successively travelled to 8 cities, where it was launched with glamorous Opening Nights.

The Festival was honoured by the attendance of its 2015 esteemed patrons Margaret Pomeranz and David Stratton in Sydney and Melbourne.

Overall nationally, more than 3,000 patrons participated in those celebrations and left the night with a gift bag generously filled with goodies from our national and local sponsors.

Sydney hosted the national launch with a two-hour red carpet gala at the National Art School. The 700 guests then continued their night at the Opening Night Screening at the Palace Verona.

In Melbourne, the 800 Festival guests celebrated the opening of the Festival at the Palace Cinema Como.

Canberra held a memorable after-party for the 400 guests present at the Palace Electric cinema to welcome the start of the Festival.

Brisbane’s Opening Night Screening and party took place the Palace Centro Cinema with 750 people in attendance.

The Opening Night Screening at the Cinema Paradiso in Perth welcomed 600 guests who continued their night at the Bakery for the after-party.

Adelaide launched the Festival at the Palace Nova Eastend Cinemas with 300 guests. Byron Bay and Hobart both hosted Opening Nights that launched a 6-day festival in each city.

melbourne event

screenings

12 13collateral

700mm X 1000mm poster

a3 poster

a6 booklet

national poster

local poster

program

Nationally distributed. Posters are displayed in all participating Alliances and cinemas from the very busy Christmas period as well as distributed to sponsors and all cultural partners.

national sponsors only QUANTITY: 550

Distributed to local sponsors and partners. Also displayed in cafés, restaurants and cultural spaces, with in-store distribution campaigns.

national & local sponsors QUANTITY: 2,500

80 page programmes distributed to AF and Palace Cinemas’ customers, sponsors, cultural partners and other key locations.

national & local sponsors QUANTITY: 135,000

sydney 3 -22 march melbourne 4 -22 marchadelaide 5 -24 march canberra 6 -25 marchbrisbane 13 march -1 april perth 19 march -7 aprilbyron bay 9 -14 aprilhobart 16 -21 april

AustralieAllianceFrançaise

EXHIBITION PARTNER

FESTIVAL PARTNERS

RED CARPET SPONSORS FRONT ROW SPONSORS MEDIA PARTNERS

nATIonAL PoSTER 700 x 1000MM

LoCAL PoSTER A3

brisbane13 march-1 april

exhibition partner

festival partners

red carpet sponsors local sponsors

media partners front row sponsors

TM

AFFFF2015_A3Poster_BRISBANE.indd 1 27/01/2015 3:42:57 PM

FESTIvAL PRogRAM A6

AllianceFrançaiseAustralie

SYDNEY

3-22 MARCH

local Sydney.indd 1 16/01/2015 1:23:13 PM

FESTIvAL PRogRAM A6, DouBLE-PAgE SPREAD

FESTIvAL PRogRAM A6, DouBLE-PAgE SPREAD

14 15

opening night

complimentary passes

invitations

flyers

national & local sponsors QUANTITY: 1,800

’SOIR

EE D

’OUVERTU

RE O

PENIN

G N

IGHT

AFFFF2015 OPENING NIGHT INVITE.indd 2 22/01/2015 5:29:14 PMThe Alliance Française de Brisbane and Palace cinemas

are pleased to invite

to the Opening Night of the 26th Alliance Française French Film Festival and the Brisbane Première of

GEMMA BOVERY

RSVP essential by Monday 2 March to Jean-Baptiste Viot at festival@afbrisbane.com

or 07 3844 4460

ThiS iS AN iNviTATiON FOr 2. ThiS iNviTATiON iS NOT A TicKeT. ciNeMA TicKeTS MuST Be cOllecTeD FrOM The viP DeSK AT

PAlAce ceNTrO FrOM 6PM ON FriDAy 13 MArch. iNviTATiON NOT TrANSFerABle. ADMiSSiON iS reSTricTeD TO

GueSTS 18 yeArS AND Over.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

TM

PRESENTING SPONSOR

ExHIBITION PARTNER fESTIVAl PARTNERS

fRONT ROw SPONSORS

lOcAl SPONSORS

RED cARPET SPONSORS

www.hugel.com

MEDIA PARTNERS

fRIDAY 13 MARcH

OPeNiNG NiGhT GAlA

6.30pm DriNK ON ArrivAl7pm FilM ScreeNiNG

FOllOWeD By cOcKTAil PArTy WiTh live eNTerTAiNMeNT

PAlAce ceNTrO 39 JAMeS STreeT, FOrTiTuDe vAlley

AFFFF2015 OPENING NIGHT INVITE.indd 5 22/01/2015 5:29:24 PM

oPEnIng nIgHT InvITATIon FRonT

HoBART FLyERS FRonT AnD BACk

aDmit twoCOMPLIMENTARY PASS

COMPLIMENTARY PASS.indd 1 23/01/2015 1:58:21 PM

double passes

national & local sponsors QUANTITY: 4,500

tWo for one passes

national & local sponsors QUANTITY: 1,500

TWO FOR ONECOMPLIMENTARY PASS

EnvELoPES FRonT AnD BACk

screening16-21 april

HOBART FLYERS.indd 1 13/03/2015 11:43:26 AM

french stories told beautifully

WITH MARGARET AND DAVIDat the festivalReunited for the first time since At The Movies, revered film critics Margaret Pomeranz and David Stratton are the Alliance Française French Film Festival’s 2015 Patrons.

Beloved by movie aficionados throughout the country, Margaret and David lend their distinctive ‘je ne sais quoi’ to the Festival. They have cast their discerning eyes over the line-up and have chosen their “festival picks”. For Margaret they are 3 Hearts (showing on Friday 17 April), Far From Men (showing on Tuesday 21 April), and for David Diplomacy (showing on Friday 17 April), The Blue Room (showing on Monday 20 April).

LOVE . HATE . L AUGHTER . TEARS.

CTC

opening night filmGEMMA BOVERY

When English couple, Gemma (Gemma Arterton) and Charles Bovery (Jason Flemyng), move to a Normandy village, local baker and resident Gustave Flaubert fan, Martin Joubert (Fabrice Luchini), becomes obsessed.

Here are two real-life people that seem to be reenacting the behaviour of his favourite fictional characters right before his eyes!

Welcome drink on arrival, live entertainment followed by film screening.

OPENING NIGHT EVENT THURSDAY 16 APRIL, 6.00PM STATE CINEMA

the alliance françaiseThe Alliance Française was created in 1883 in Paris, by intellectuals and scientists such as Louis Pasteur, Jules Verne and Ferdinand de Lesseps. Since its inception, the Alliance Française has been striving to promote French language and culture around the world. The first Australian Alliance Française was founded in Melbourne in 1890. Currently, the Australian network comprises of 30 centres, with more than 9,000 students enrolled each year. It hosts a large number of cultural events annually, the most successful of which being the Alliance Française French Film Festival. Created 26 years ago, it is showing for the first time in Hobart.

A VIBRANT NETWORK

HOBART FLYERS.indd 2 13/03/2015 11:43:27 AM

DouBLE, & Two-FoR-onE PASSES

envelopes

flyers

Used for all Festival correspondence.

national sponsors QUANTITY: 4,200

Used to highlight special events and Festival patrons’ selection.

QUANTITY: 1,500

16 17

love . hate . laughter . tears

in cinemas near you - march & april

CÉDRIC JIMENEZ

THE CONNECTION“A MASTER STROKE” metro

french stories told beautifully

AFFFF2015_FULLPAGEADV.indd 1 3/02/2015 6:39:17 PM

advertisingTailored advertisements, to match each publications’ demographic. Time Out, Frankie Magazine, Provincial Living Magazine, L’Officiel, Sydney Morning Herald, The Age, Courier Mail, Spectrum Now...

FuLL-PAgE ADvERTISEMEnT In L’oFFICIEL

HALF-PAgE ADvERTISEMEnT In FRAnkIE MAgAzInE

half-page advertisement in adelaide revieW

french stories told beautifullylove .hate .laughter .tears.

palace nova eastend 5-24 march

EDEN

TOKYO FIANCÉE

SPECIAL EVENT: FRENCH TOUCHFRIDAY 20 MARCH DRINKS, DJ SET AND FILM

A DAVID STRATTON FESTIVAL PICK

MIA HANSEN-LØVE

STEFAN LIBERSKI

THE NEW GIRLFRIEND“A SKILLFULLY TRIANGULATED PSYCHOLOGICAL THRILLER” VARIETY

FRANÇOIS OZON

presents the 26th annual

AFFFF2015_HALFPAGE_VERTICAL.indd 1 10/02/2015 1:05:12 PM

3 HEARTS“THREE EUROPEAN FILM LEGENDS MAKE THIS LOVE TRIANGLE A COMPELLING ONE TO WATCH” VARIETY

SAINT LAURENT“BERTRAND BONELLO’S GLOSSILY INTUITIVE VISION IS PURE HAUTE COUTURE” VARIETY

BERTRAND BONELLOBENOÎT JACQUOT MÉLANIE LAURENT

BREATHE“BEAUTIFULLY SHOT, RADIANTLY ACTED AND ARTISTICALLY MADE” INDIEWIRE

alliance française french film festival

presents the 26th annual a f f r e n c h f i l m f e s t i v a l . o r gfrench stories told beautifullyLOVE.HATE.LAUGHTER.TEARS.

IN CINEMAS NEAR YOU - MARCH & APRIL

FuLL-PAgE ADvERTISEMEnT In PRovInCIAL LIvIng

“manages to push everyday situations toward the absurd and comical” the hollywood reporter

in cinemas near you - march & april

pierre salvadori

in the courtyard

love . hate . laughter . tears

french stories told beautifully

18 19

LOVE . HATE . LAUGHTER . TEARS

IN CINEMAS NEAR YOU 4-22 MARCHfrench stories told beautifully

SAINT LAURENT“BERTRAND BONELLO’S GLOSSILY INTUITIVE VISION IS PURE HAUTE COUTURE” VARIETY

BERTRAND BONELLO

GEMMA BOVERY“A JEWEL OF HUMOUR AND INTELLIGENCE…BEAUTIFULLY PERFORMED” LA CROIX

ANNE FONTAINE

THE CONNECTION“A MASTER STROKE” METRO

CÉDRIC JIMENEZ

MÉLANIE LAURENT

BREATHE“BEAUTIFULLY SHOT, RADIANTLY ACTED AND ARTISTICALLY MADE” INDIEWIRE

SAMBA“ADMIRERS OF THE INTOUCHABLES MAY YET FALL IN LOVE WITH SAMBA” METRO

ÉRIC TOLEDANO, OLIVIER NAKACHE

“AT THE FESTIVAL WITH MARGARET AND DAVID” FESTIVAL PATRONS 2015

FuLL-PAgE ADvERTISEMEnT In TIME ouT MELBouRnE

STREET BAnnER, PERTH

STREET BAnnER, PERTH

street

cinema

sydney 295 banners (165 City of Sydney, 130 North Sydney) 6 week campaign

melbourne 33 banners and 7 signage hubs 3 week campaign

brisbane 33 banners 4 week campaign

perth 41 banners 2 week campaign

STREET BAnnER, BRISBAnE STREET BAnnER, SyDnEy

CInEMA BAnnER, PALACE vERonA, SyDnEy

banners

bannersOutside participating cinemas.

20 21communication

websiteDesign of a responsive website with a versatile slideshow. Display of films synopsis, images and trailer; special events; schedule etc.

online

gIFT BAgS & T-SHIRTS, oPEnIng nIgHT

SCREEn SHoT, 30’ TvC

SCREEn SHoT, SPonSoR AD REEL, AIRFRAnCE

SCREEn SHoT, AFFFF2015 wEBSITE FoR DESkToPgift bagsDistributed on Opening Nights.

QUANTITY: 4,000

gift bags & t-shirts

t-shirtsWorn by volunteers, staff and available for sale

QUANTITY: 450

cinemaAFFFF 30’ TVC

Promotion of the Festival started on Boxing Day with a 30’ TVC shown in the 17 cinema locations. These Festival promos were played alongside other advertisements by the cinema.

BONJOUR FROM THE FRENCH STARSA 2 minute video with extracts of interviews with French actors and directors played prior to all Festival screenings nationally.

sponsor ad reel

10 minute video played prior to all Festival screenings nationally and featuring all national sponsors advertisements and local sponsors advertisements locally. No other advertisements were played during the festival.

televisionsbs one & tWoAF FFF 30’ TVC shown in a campaign

536 SPOTS, BROADCAST NATIONALLY, 4 HR 20 MIn

ON AIR, 15 FEB - 21 march 2015

World moviesAF FFF 30’ TVC shown in a campaign43 SPOTS, BROADCAST NATIONALLY, 21.5 MIN ON AIR, 15 feb - 21 march 2015

SCREEn SHoT, SPonSoR AD REEL, PEugEoT

SCREEn SHoT, AFFFF2015 wEBSITE FoR MoBILES

22 23

website performance & report

social media• Editorial content on the French film industry

• Posts about Festival key dates, films and events

• Advertising campaign to optimise the reach and develop our database

database& e-news

264,128+ vISITS

149,221

4.34

4:21

FACEBook9,620 LIkES +45% (FRoM 2014)

TwITTER1,371 FoLLowERS+18% (FRoM 2014)

InSTAgRAM (nEw!)177 FoLLowERS

SoCIAL MEDIA CRoSS PRoMoTIon wITH jAPAn FounDATIon

unIquE vISIToRS

AvERAgE nuMBER oF PAgES vIEwED PER vISITAvERAgE vISIT DuRATIon

27,000

5,000

10+

34% oPEn RATE

REgISTRAnTS In ouR DATABASE

wEBSITE CoMPETITIon REgISTRAnTS

nATIonAL AnD LoCAL nEwSLETTERS

24 25

school screeningsnicholas on holiday5,620 ADMISSIONS, 58.6%

ASTERIx: THE MANSION OF THE GODS 1,908 ADMISSIONS, 19.9%

far from men 672 ADMISSIONS, 7%

TOTAL NATIONAL ADMISSIONS: 9,584

cross promotionThe Alliance Française French Film Festival and the 6 organising Alliances Françaises have built strong networks throughout the years.

We have capitalised on these, organising giveaways and spreading the word out.

CRoSS PRoMoTIon wITH oPERA AuSTRALIA

CRoSS PRoMoTIon wITH BonDI oPEn AIR CInEMA

reaching the audiences of tomorroW

younger viewers

1ST BEST ADMISSIon

2nD BEST ADMISSIon

3RD BEST ADMISSIon

26 27

the festival’s 2015 publicity coverage included features, reviews and listings across hundreds of media outlets

publicity

Since its inaugural season in 1990, the Alliance Française French Film Festival has emerged as the largest and most popular multi-cultural film event in Australia.

Twenty-six years on, Australian audiences now have the choice of attending film festivals that showcase an incredible array of cultures, but the Alliance Francaise French Film Festival was the first and remains the one that has set the ‘benchmark’ of excellence for those that have followed.

Given the proliferation of film festivals in today’s crowded marketplace, media have become highly selective with regards to those that they choose to cover. Arts editorial space, across all mediums, is limited and the demand for inclusion extends beyond the realm of cinema, as we are a nation that is spoilt when it comes to cultural activities.

But despite the increasingly competitive environment, this is one Festival that media are drawn to cover. France’s film industry has always been at the forefront of international cinema and responsible for many trends and innovations that have influenced filmmakers the world over. This pedigree, combined with the timeless romance that the mere mention of France evokes, makes for a potent combination. As such, media and audiences regard the Alliance Francaise French Film Festival as the pre-eminent multi-cultural film event of the year; it exerts an attraction that few other celebrations of this nature enjoy.

the landscape of media has also changed radically during the last decade. With the growth of the Internet, online coverage has emerged as a major component of any publicity campaign. From bloggers and social media to established arts websites and podcasts, online coverage is now the first ‘port of call’ for many people when being exposed to, or sourcing information.

As such, the Festival’s 2015 publicity coverage included features, reviews and listings across hundreds of media outlets. Print highlights include Sydney Morning Herald, The Age, Weekend Financial Review, Courier Mail, mX, The Big Issue, Time Out, Provincial Living Magazine and Marie-Claire, whilst high-profile online exposure incorporated websites such as Arts Hub, The Blurb, Broadsheet, Filmink, Gay News Network, The Guardian, Junkee, The Music, Style M Magazine, The New Daily, Queensland Magazine, Urban Cinefile and The Thousands. Radio coverage extended across the ABC Network and also incorporated a vibrant mix of community radio programs throughout the country. The Festival was also featured in the Qantas Travel Insider In-Flight Diary, which was screened across their domestic fleet, throughout March.

annette smithned & co marketing & publicity

TIME ouT, SyDnEy

MARIE CLAIRE MAgAzInE HERALD Sun, MELBouRnE

SA LIFE, ADELAIDE

THE guARDIAn, onLInE

THE ADELAIDE REvIEw, ADELAIDE

1/03/2015 6:35 pmAlliance Française French Film Festival 2015 - Around Sydney - Film - Time Out Sydney

Page 1 of 4http://www.au.timeout.com/sydney/Þlm/events/42204/alliance-francaise-french-Þlm-festival-2015

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Also on at Around Sydney1. Pop-Tarts’ #CRAZYGOOD caravan tour - Sun

01 Mar2. Monday Night Detox - Mon 02 Mar3. Tuesday Night Date Night - Tue 03 Mar4. NSW Food and Wine Festival - 07 Feb-01 Mar5. Lunar Feasts - 13 Feb-01 Mar

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Erstwhile At the Movies presenters David Stratton and Margaret Pomeranzare patrons of this year’s festival. We asked David for his take on the 2015 line-up and on French cinema in general

David, how did you and Margaret come to be involved in the 26th Alliance FrançaiseFrench Film Festival?

Margaret and I have been great fans of French cinema for a long time. The French were verygenerous – some years ago they made me a Commander of the Order of Arts and Letters.That’s a very nice honour. So when we were approached to become patrons of this year’sFrench Film Festival of course we said yes. ItÕs a big event in the Þlm calendar in Sydney. Ihave to point out that we had no say in the selection of the Þlms.

But youÕve made recommendations on some of the Þlms that youÕve seen, right?

Yes. I think The Blue Room is really outstanding. This is the second Þlm directed by the actorMathieu Amalric, and itÕs a very tasty thriller based on a book by a very proliÞc Belgian crimewriter George Simenon. It’s done in a very classical way even to the point where it has astandard Þlm size the old 4:3 screen ratio. I saw it in Cannes last year.

You’re also giving the thumbs up to Diplomacy I believe.

Diplomacy is based on a play and it doesn’t make much attempt to open it out, in fact it hardlymakes any attempt, but it works because it’s got two fantastic actors, André Dussollier and

Alliance Française French Film Festival 201503-22 Mar, Arthouse, Film, Film Festivals, Sydney

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we really want to show the next generation… what’s happening over there and the connection between the two countries

1/03/2015 2:43 pm

Page 1 of 2http://smh.digitaleditions.com.au/olive/ode/smhweb/PrintPagesView.htmA RENOWNED French film festival, which has been running for 26 years, will come to Hobart for the first time next week.

The Alliance Francaise French Film Festival opens at the State Cinema on April 16 and continues with five days of screenings.

Alliance Francaise Tasmania president Wendy Chapman said the group had about 115 members and was honoured to have the opportunity to host the event.

“It’s a wonderful compliment to us to be chosen because we are a very active organisation here, which is being recognised,” she said.

“There is tremendous interest in French culture and language here in Hobart.”

Outgoing president Caroline Jackson said she was enthusiastic at the prospect of Hobart hosting and that future festivals depended on strong support from the community. “The State Cinema shows a lot of French films but to have a concentrated program is great and I hope a lot of people enjoy it,” she said. Tickets are available from the venue.

http://www.statecinema.com.au/Promotion/Alliance-Franaise-French-Film-Festival-2015

French Film Festival on it’s way!

French film festival on its way as Alliance Francaise Tasmania members celebrate. Members of Alliance Francaise, from left, Barrie Muir, of Geilston Bay, Wendy Chapman, of Blackmans Bay, Caroline Jackson, of Lindisfarne, and Attila Urmenyhazi, of South Hobart, celebrate the news at the North Hobart headquarters. PICTURE: MATT THOMPSON

THE CouRIER MAIL, BRISBAnETHE SHoRTLIST, SMH, SyDnEy

THE MERCuRy, HoBART

emmanuelle denavit-FELLER, ARTISTIC DIRECTOR

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30 31

hobart

byron bay

perth

brisbane

adelaide

canberra

melbourne

sydney

ToTAL

442

1,7581,069

13,49910,994

20,61716,779

10,24411,416

13,12110,351

48,54438,156

49,25941,755

157,484

0 20,000 40 000 60,000 80,000 100,000 120,000 140,000 160,000 180,000

statistics

attendance & screenings

attendance profile &

global attendance from 2005

age

attendance per city 2015

2014

number of screeningsscreenings 2015screenings 2014

demographics

130,520

2,000

1,500

1,000

500

0hobart byron bay canberra adelaide perth brisbane sydney melbourne nATIonAL

9 14 139 139 184

281

1,636

497

235

1,916

552455 424

296

15715218

40%

35%

30%

25%

20%

15%

10%

5%

0%

under 18 18-25 26-30 31-40 41-60 over 60

2%

12%14%

20%

40%

13%

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

160,000

140,000

120,000

100,000

80,000

60,000

40,000

20,000

0

45,000

133,466

157,484

32 33

female

native french speaker

non native french speaker

non french speaker

yes

of course, I’m french!

no

6 to 10 2 to 51

10+

6 to 92 to 5

10+male

noyes

travelled to france?

festival first timers

planned film vieWings

gender

language

employment status

previous editions attended

66%

18%

4%

12%

19%

14%

67%

4%

70%

26%

54% 46%

26%

74%

65%

29%

6%

80%

70%

60%

50%

40%

30%

20%

10%

0%Working unemployed retired student not in labour force

4%3%

70%

12%10%

34 35sponsors

presenting sponsor eXhibition partner festival partners

red carpet sponsors

media partners front roW sponsors

sydneyFranck Provost, Sofitel Sydney Wentworth, City of Sydney, Rova Taxi Media, National Art School

melbourneYarra Trams, Sofitel, Readings, Provincial Living Magazine, Franck Provost, Cacao Chocolates, The French Brasserie, La Sirène Brasserie, fromagerie e.graindorge

adelaideIn The Booth, Apéritif, Angas Travel, kennedy & Co

canberraThe Canberra Times, Travelmakers, Arum Floral Design

brisbane & byron bayMondoports International, Screen Queensland, Griffith Film School, C’est Bon Restaurant, France @ Leisure, Tafe Brisbane, Sofitel

perthNovotel Perth Langley, Air Liquide, GDF Suez, The University of Western Australia, Jean Pierre Sancho, Marie-Antoinette, The Bakery, Cake Box, kronenbourg 1664, Luna Palace Cinemas, L’Occitane, Simone Pérèle, French & Fantastic Automobile Club, The West Australian

great

to improvegeneral feedback

most used communication tools

100%

80%

60%

40%

20%

0%line-up

Word of mouth

af Websites

festival trailer cinema

social media

festival program

festival Website

festival trailer on tv

neWsletter (AF, AFFFF & PARTNERS)

print advertising

street banners & posters

Website special events

location ticket prices

program schedule

93%88%

93%

61%

88%

23%

17%

14%

9%

9%

7%

7%

6%

5%

4%

0% 5% 10% 15% 20% 25%

7%4%12%

7%

39%

12%

96%

national sponsors

local sponsors

36 37

The Alliance Française French Film Festival is the result of collaboration between the Alliances Françaises of Sydney, Melbourne, Canberra, Brisbane, Adelaide and Perth and the cultural services of the French Embassy in Australia:

ALLIAnCE FRAnçAISE DE SyDnEy: Jean-Baptiste Milcamps, General Manager l Anne Leonetti, Deputy General Manager l Patricia Noeppel-Detmold, National Festival Manager l Dominique Giovanangeli, Finance & Administration Manager l Sébastien Donnadieu, Festival Officer l LucieRousseau, Festival Assistant | Olivia Modesti, Marketing Manager

ALLIAnCE FRAnçAISE DE MELBouRnE: Saliha Lefevre, Director | Françoise Libotte, Deputy Director & Festival Logistics Coordinator | Aurélie Pierre, Course Manager | Marion Nouvel, School Program Coordinator | Elise Froumson, Course Assistant | Mathieu Vendeville, Designer

ALLIAnCE FRAnçAISE DE CAnBERRA: Isabelle Faure, Director and Chief Representative of Fondation Alliance Française in Australia | Vincent Brousse, Deputy Director

ALLIAnCE FRAnçAISE DE BRISBAnE: Jacques Bounin, Director | Anne Perales, Communication and Events Manager | Jean-Baptiste Viot, Festival Assistant

ALLIAnCE FRAnçAISE D’ADELAIDE: Jean-Christophe Trentinella, Director | Sandra Szondi, Marketing & Communications Coordinator | Céline Bernard, Events Coordinator | Rebecca Cooke, Administrator

ALLIAnCE FRAnçAISE DE PERTH: Carine Bougnague, Managing Director | Natacha Delsinne, PR & Events Manager | Yann Le Flour, Education Coordinator | Camille Poli & Leopoldine Hallynck, Festival Assistants

FREnCH EMBASSy In AuSTRALIA: H.E. Mr Christophe Lecourtier, Ambassador of France to Australia

CuLTuRAL oFFICE: Eric Soulier, Cooperation and Cultural Counsellor | Chloé Pradal-Morand,Assistant | Emmanuelle Denavit-Feller, Cultural Attachée and Artistic Director of the Festival

We would like to take this opportunity to say merci to our valued Festival partners!

ALL nATIonAL AnD LoCAL SPonSoRS: without your financial and in-kind support the Festival would not be possible.

UNIFRANCE FILMS and the DÉPARTEMENT CINÉMA De L’INSTITUT FRANÇAIS

AuSTRALIAn DISTRIBuToRS: Curious Film, Entertainment One, Madman Entertainment, NewVision Films, Palace Films, Regency Media, Rialto Distribution, Studiocanal, Transmission Films, Umbrella Entertainment, Vendetta Films

FREnCH DISTRIBuToRS: ARP, Be for films, Elle Driver, Films Distribution, Gaumont, Le Pacte, Other Angle Pictures, Pathé, Realitism Films, The Festival Agency, Wild Bunch

ExHIBITIon PARTnER PALACE CInEMAS: Antonio zeccola, Benjamin zeccola, Elysia zeccola Hill, Antony zeccola, Stephanie zeccola, Genevieve kelly, Paulette Arvizu, kim Petalas, Joanne Wust, Ingrid van den Berghe, Anna kouts, Georgina Stegman, kimberley Allan, Renato Fonti, karen karpinski and Yolanda Sulser

FESTIvAL PARTnER ExHIBIToRS: Adam Blackshaw, Tracey Langner, Paul Dravet and Rachell Baker

SPECIAL THAnkS to Festival Patrons Margaret Pomeranz and David Stratton, Sarah Reese, FATS Digital, Big Words, Max Flint, and Carbon8

SPECIAL THAnkS To ouR SHoRT FILM CoMPETITIon juRy: Robin de Michelena, Dimitri Andreatidis, Antonio zeccola, Sandy George, Veronica Gleeson and Professor Herman Van Eyken

Thanks to all Festival volunteers.

ARTwoRk: Caitlin Burden

gRAPHIC DESIgnER: Melissa keogh

wEBSITE: Tip Top Web

PuBLICITy: Annette Smith (Ned & Co), Steven Watt, Felipe Benabo, Adriana Bergovich

alliances françaises

cinemas

participating

participating

sydney257 Clarence St, Sydney Tel: 02 9292 5700 enquiries@afsydney.com.au www.afsydney.com.au

melbourne51 Grey St, St kilda Tel: 03 9525 3463 info@afmelbourne.com.au www.afmelbourne.com.au

sydneychauvel cinemaCnr Oatley Rd & Oxford St, Paddington

palace norton street cinemas99 Norton St, Leichhardt

palace verona Cnr Oxford & Verona Streets, Paddington

hayden orpheum picture palace 380 Military Road, Cremorne

riverside theatres Cnr Church & Market Streets, Parramatta

casula poWerhouse arts centre 1 Powerhouse Rd, Casula

canberrapalace electric cinema NewActon Nishi, 2 Phillip Law St, Canberra

byron baypalace byron bay cinema 108 -110 Jonson St, Byron Bay

brisbanepalace barracks cinemas 61 Petrie Terrace, Brisbane

palace centro cinemas 39 James St, Fortitude Valley

melbournepalace balWyn cinema 231 Whitehorse Rd, Balwyn

palace brighton bay 294 Bay St, Brighton

palace cinema como Cnr Toorak Rd & Chapel St, sth yarra

palace Westgarth cinemas 89 High St, Northcote

kino cinemas 45 Collins St, Melbourne

adelaidepalace nova eastend cinemas 3 Cinema Place, Adelaide

acknowledgments

brisbane262 Montague Rd, West End Tel: 07 3844 4460 culture@afbrisbane.com www.afbrisbane.com

canberra66 McCaughey St, Turner Tel: 02 6247 5027 enquiries@afcanberra.com.au www.afcanberra.com.au

perthcinema paradiso 164 James St, Northbridge

luna on sX 13 Essex St, Fremantle

Windsor cinema 98 Stirling Highway, Nedlands

hobartstate cinema 375 Elizabeth St, North Hobart

adelaide319 Young Street, Wayville Tel: 08 8272 4281 adelaide@af.org.au www.af.org.au

perth75 Broadway, Nedlands Tel: 08 9386 7921 info@afperth.com.au www.afperth.com.au

merci

38 39

@j_A_Pritchard: Have seen some amazing films @AFFFF2015 Thanks @AFMelbourne1 and @palacemelbourne !

@AdeleClack: Saw a @AFFFF2015 film finally, loved it & I didn’t even cry! Samba is brilliant! Never would’ve thought a refugee story could be a comedy!

@mightymy9: Off to my final #AFFrenchFilmFest movie, #TheNewGirlfriend. Been a great festival @AFFFF2015!!!

@fuzzylogic1206: Chaque année I forget how popular @AFFFF2015 is, book at the dernière minute only to find there are all of deux seats left in Row B #sigh

email twitter

sponsors

facebook

Good Morning Sir/Madam,I would like to thank your Team for the French Film Festival 2015. I saw 8 French Movies this year and it was of high quality.

keep up the great work.

kind Regards, Rosemary M

Bonjour,I just love French Films and what a delight the French Film Festival was (yet again) this year in 2015.

I saw 5 films and loved every one of them. Next year I will purchase a 5 or more film ticket to make it easier, I wanted to see more!

Thank you for organizing the French Film Festival 2015 and keep on doing it, as it can only get bigger and better.

Regards, Sandra

Barb whiter Wonderful film - saw it last night in Melb Balwyn Palace - all the talk coming out was of how fantastic the casting, the songs etc were. Go!

judy goldsmith just saw Tokyo Fiancee. It made me laugh & cry & reminded me just how much j’adore Japan. A wonderful movie. Merci!

@dickiegee: @AFFFF2015 Mon dieu, Melanie Laurent’s Breathe is intense! France is leading the way for women film directors

@keough_william: Had a great nite last night @AFFFF2015 Saw ‘Gemma Bovary’. Félicitations pour un excellent festival Je vous souhaite une très belle journée.

@buckle22: If you were thinking of seeing GIRLHOOD at the @AFFFF2015 but haven’t yet, you should. It is outstanding. The superior ‘-hood’.

@dickiegee: Full house for Before the Winter Chill @AFFFF2015 today. Great film. Luxembourg and kristin Scott Thomas look stunning. #FrenchFilmFestival

In 2015, Michelin has decided to come back as a Red Carpet Sponsor of the French Festival... The quality of the venues and the movies which have been selected this year were above our expectations! And thanks to the professionalism of the Alliance Francaise Team, we will obviously be part of the journey next year!

Congratulations for this nice event which contributes heavily to the promotion of the French Cultural Exception!

Cédric Binoit managing director michelin oceania

New Caledonia Tourism is proud to have been a sponsor of the 26th edition of the French Film Festival. We were very pleased with the exposure and the quality of the total package, especially the 30 second ads before screenings, and the chance to organize a private screening for our key contacts.

The demographics of the French Film Festival are very much aligned with the ones New Caledonia Tourism is reaching out to making the relationship a no-brainer. But just as important is the professionalism and commitment of the French Film Festival / Alliance Francaise staff. A fantastic team focusing on providing returns to all those they are associated with.

Caroline Brunel Account Director Australia – New zealand, neW caledonia tourism

testimonials

PRIvATE SCREEnIng, AvEnE

festival sponsors private screening

PRIvATE SCREEnIng, nEw CALEDonIA TouRISM

festival program 2015

patricia noeppel-detmold national festival manager

alliance franÇaise de sydney 257 CLARENCE ST, SYDNEY NSW 2000 E: PATRICIAN@AFSYDNEY.COM.AU T: (02) 9292 5741 M: 0452 530 307

contact

à l’année prochainesee you in 2016