Festival Guide

London Maternity & Midwifery Festival 2018

#midwiferyforum

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Contents PAGE

General information 2

Agenda 3

Exhibition floor plan 6

Exhibitor profiles 7

General InformationAssistance Please visit the registration desk if you have any queries or need assistance. We’ll be happy to help.

Refreshments As this is a free-to-attend event, refreshments are not included as part of your ticket. However there will be opportunities throughout the exhibition area to purchase drinks, snacks and sandwiches. To avoid the lunchtime rush, why not purchase your lunch in the morning break? This will give you more time to take part in the lunch time activities.

Exhibition and Competition Please visit the exhibition stands in your refreshment breaks today as it is the support of companies and organisations that enable us to offer this professional study day free of charge. Don’t forget to enter the competition (please see the entry form in your delegate bag). There are lots of great prizes to be won including a year’s subscription to The Practising Midwife and a bottle of prosecco!

London Maternity and Midwifery Awards: 4 pm We are delighted to present the first of our regional awards for achievement and dedication as part of today’s professional programme.

Wellbeing Zone Our wellbeing zone includes various activities during the day. After sitting down all morning, why not join our gentle Tai Chi stretches in Room D at lunchtime, participate in a demonstration on essential oils at 1.30 pm at the Wellbeing Zone or attend a presentation on nurturing your own wellbeing.

Security In the interests of security, we advise you to keep items of value with you at all times. Neil Stewart Associates and the venue accept no liability for delegates’ personal belongings.

Conference Box Set A link to the box set of videos, podcasts and presentations will be sent to you after the event.

Academic Poster Display The poster display can be found in the main exhibition area and is an opportunity to engage with our authors to find out more about their innovative projects and research.

Evaluation Form We would be most grateful if you could find some time during the day to complete the evaluation form inside this guide and return it to the registration desk. Your feedback helps us to formulate future maternity events. Certificates of attendance will be emailed after the event on receipt of your completed evaluation form.

Mobile Phones Please switch your mobile phones to SILENT whilst the conference is in progress.

Join the Conversation! The hashtag for this event is #midwiferyforum.Find the official Maternity, Midwifery & Baby twitter account at @MidwiferyForum and like the ever-growing Midwifery Forum page on Facebook.

WiFi: Select the ILEC Conference Centre WiFi and follow the instructions in your browser.

And, finally, our thanks to: Our conference chairs for giving their time to keep our time on track: Sue Macdonald, Midwifery Consultant and Conference Chair Joy Palmer, Midwifery Lecturer, Society of African & Caribbean Midwives (SoAC) UKKim Dale-Porter, Midwifery Lecturer, Canterbury Christ Church University Cathy Ashwin, Principal Editor, MIDIRS Dianne Garland, Midwifery Consultant and Author Georgina Sims, Head of Department of Midwifery & Associate Professor, Kingston University

And to Philips Avent for providing our delegate bags today.

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Agenda (subject to change)

Please note that this study day will be filmed and recorded and measure your contributions accordingly. Both video and audio will be made freely available to delegates online in the days following this event. Links to the footage and podcasts will be sent out to you by email.

08:30 Registration, refreshments & exhibition

09:20 Chair’s Welcome Sue Macdonald, Midwifery Consultant

09:30 The Maternity Transformation Programme - where we are now

Claire Mathews, Deputy Head of Maternity Services, NHS England

09:50 Current initiatives for improving safety for newborns

Michele Upton, Head of Maternity and Neonatal Transformation Programmes, NHS Improvement

10:10 Mother: “I think I’m in labour” Midwife: “No you’re not in labour yet, you need to go home” - An exploration of interactions between mothersand midwives when labour begins: findings froma Participatory Action Research Study andimplications postnatally

Dr Helen Shallow, Writer, Presenter and Midwifery Consultant

10:30 What do women really want from breastfeeding education and promotion?

Dr Amy Brown, Public Health, Policy and Social Sciences; Associate Professor, University of Swansea

10:50 Questions & Discussion Above speakers

11:15 - 12:00

Refreshments, networking, exhibition and academic poster display Ten Minute Tantaliser: Room D

11:20 Pelvic floor training Hannah Thompson, Senior Manager - Health and Wellness, Chiaro Technology Ltd.

12.00 - 12.25

Seminar 1: Midwifery Careers Chair: Kim Dale Palmer Room C: Audio recorded

Seminar 2: Bringing in Better Births Chair: Georgina Sims Room D: Audio recorded

Seminar 3: Advances in Prenatal Testing Chair: Sue Macdonald Room A: Live-stream

Seminar 3a: Improving Practice Chair: Dianne Garland Room B: Filmed

Are we moving forward with the role of consultant midwives in the UK? Caitlin Wilson, Consultant Midwife, Representative for UK Consultant Midwives’ Network

Setting up Continuity of Care Schemes in a fun and exciting way Caroline Flint, Retired Midwife

Implications of new initiatives for obstetricians, midwives and maternity services Myles Taylor, Consultant Gynaecologist, Centre for Women's Health, Royal Devon & Exeter NHS Foundation Trust (confirmed)

Advances in pre-eclampsia testing

Advances in birth positioning – how to use positioning to reduce pain, failure to progress and perineal tearing Dr Gloria Esegbona, OBGYN and Winston Churchill Fellow Joy Palmer, Midwifery Lecturer, Society of African & Caribbean Midwives (SoAC) UK 12:30 -

12:55 Seminar 4: Midwives’ Careers Room C: Audio recorded

Seminar 5: Bringing in Better Births Room D: Audio recorded

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An exploration of the incorporation of the newborn examination into the pre-registration midwifery curriculum based on the views of experienced midwifery neonatal examiners Rachel Stanyer, Midwifery Lecturer, Plymouth University

North West London Maternity Early Adopters Project Amanda Rogers, Midwifery Project Manager, NW London Early Adopters Helen Maric, Midwifery Project Manager, NW London Early Adopters June Mensah, Midwifery Project Manager, NW London Early Adopters

Dr Manu Vatish, Senior Clinical Fellow in Obstetrics, Nuffield Department of Obstetrics and Gynae-cology, University of Oxford

Antenatal screening and diagnosis for fetal anomaly from the parent perspective Jane Fisher, Director, Antenatal Results and Choices (ARC)

In partnership with: Febromed

13:00 - 14:00

Lunch, networking, exhibition & academic poster display Ten Minute Tantalisers:

13:10

13:30

13:30

13:15

Seeding baby’s microbiome: how a Room A baby’s bacterial start can change their life

Bridget Supple, Founder, Seeding Baby’s Microbiome

Innovative use of modern technology Room A to drive exceptional employee engagement in a maternity setting

Paulina Ewa Sporek, Midwife, Croydon University Hospital NHS Trust

Three steps to creating better births Room C Dr Gloria Esegbona, OBGYN and Winston Churchill Fellow

Participatory wellbeing session: Room D Calming heart and mind with gentle Tai Chi and stretching

Jenny Patterson, Wellbeing Practitioner

14:00 - 14:25

Seminar 6: Innovative Practice Chair: Sue Macdonald Room A: Live-stream

Seminar 7: Wellbeing Chair: Cathy Ashwin Room C: Audio recorded

Seminar 8: Improving women’s and babies’ experience Chair: Joy Palmer Room B: Filmed

EGGS: a new breed of antenatal clinic Joanne Hoare, Diabetes Specialist Midwife and Janice Robbins, Diabetes Midwife, Basildon and Thurrock University Hospitals NHS Foundation Trust

Nurturing the carer - caring for ourselves as healthcare professionals Jenny Patterson, Midwife, PhD Research Student, 'PTSD associated with Childbirth', Edinburgh Napier University and Wellbeing Practitioner

How to look after mums after they have left the hospital, before they leave! Maternal mental health: the loneliness issue Katie Massie-Taylor, Co-founder and Saskia Roddick, Head of Marketing, Mush

14:35 - 15:00

Seminar 9: Innovative Practice Room A: Live-stream

Seminar 10: Improving Practice Room C: Audio recorded

Seminar 11: International perspectives Room B: Filmed

Deaf Nest: Improving pregnancy and childbirth experience for deaf parents Paulina Ewa Sporek, Midwife, Croydon University Hospital NHS Trust

Development and evaluation of the OASI Care Bundle: A quality improvement project to reduce the rates of severe perineal trauma Dr Posy Bidwell, Research Fellow, RCOG Alexandra Hellyer, Project Manager, OASI Project

An integrated model for maternal health - experience from Malawi Dr Adrian Brown, Chair of the Board of Trustees and co-founder, Maternity Worldwide

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15:10 -15:35

Seminar 15Room A: Live-stream

Seminar 16Room C: Audio recorded

Seminar 17Room B: Filmed

Seminar 17aRoom D: Audio recorded

Midwifery practice and the revised RCOG guidelines on Group B Streptococcus: insight from affected familiesJane Plumb, Chief Executive, Group B Strep Support

A family-centred psycho-social support intervention - live music therapy on the neonatal unit at Royal Cornwall HospitalWendy Jeenes, Music Therapist, Midwife, Cornwall Music Service Trust

“Confident Birth”: how to lessen fear and stress during birthSusanna Heli, Physiotherapist and Author ‘Confident Birth’

A place for stretchmark and scar management – building aftercareinto patientconsultationsKatrina Ashton,Specialist Midwife, Antenatal and Postnatal Mental Health, Medway Maritime Hospital; RN RM Psychoanalytic PsychotherapistNatalia Wieclaw, UK;s Training and Congress Manager, Bio-Oil UK In partnership with:Bio Oil UK

15:35 -16:00

Refreshments, networking, exhibition & academic poster display Ten Minute Tantaliser:

15:40 Postnatal care Room D Dianne Garland, Midwifery Consultant & Author

16:00 London and South East Maternity & Midwifery Festival Awards Presentations

16:30 Closing remarks Sue Macdonald, Midwifery Consultant

16:45 Close of Conference

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Exhibition Floor Plan

Further exhibitor details can be found on the Maternity & Midwifery website.

STANDS

1 Wellbeing Zone

2 Naitbabies

3 The Practising Midwife

4 W Australia Department of Health

4a Eurofins NSC UK & Ireland Ltd

5 Alliance Pharmaceuticals

6 Dogs Trust Education Programme

7 Natera Inc

8 Hologic Ltd

9 4Louis

10 Inspiration Healthcare

11 Bio Oil

12 Febromed

13 RB

14 Lansinoh

15 J&J

16 Horizon SP

17 Central Medical

18 GBSS

19 Roche Diagnostics

20 Cooper Genomics

22 Public Health England

23 SiMBA

24 Confident Birth (plus seminar)

25 Private Midwives

26 Midirs

27 National Breastfeeding Helpline

28 Imperial College NHS Trust

29 Edan UK

31 Owl Financial

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Exhibitor Details

The Practising Midwife is the leading journal for midwives and all health professionals connected with pre-conception care, pregnancy, birth and neonatal matters. Times ahead are exciting as we have introduced new and challenging themes focused on supporting midwives in practice and we have now launched our breath taking new website (practisingmidwife.co.uk). We retain our characteristic qualities, with regular advancing practice, midwifery basics, evidence series and pertinent articles, but you will find us at the forefront of innovation in the areas we cover. Our readers tell us that TPM is quite simply the best journal for staying informed in an eminently readable form.

MIDIRS (Midwives Information & Resource Service) is a charity whose mission is to support midwives and students in providing a positive birth experience. We achieve this through disseminating high-quality, evidence-based information via the quarterly journal, MIDIRS Midwifery Digest, and the unique midwifery-specific MIDIRS Reference Database.

Trusted by maternity health care professionals and studentsworldwide to support them in their practice and studies, MIDIRScan help you:

Maintain CPD requirements for revalidation Keep up to date with current hot topics and maternity matters Meet research and evaluation requirements Support your education, training and development needs

Visit the MIDIRS stand today or visit www.midirs.org to find out more.

Be Dog Smart is our latest campaign helping families understand more about how to behave around dogs in order to keep themselves safe. We deliver FREE antenatal workshops within the community on how to prepare your dog for your new arrival as well as teaching children how to be safe around dogs. We also provide information and literature to health care professionals free of charge so you can distribute within your communities, as dog safety is important to everyone. Come and see us at the exhibition to find out more information about our education programme.

Naitbabies are a registered Charity in England & Wales run by families who have the genetic disorder "Neonatal Alloimmune Thrombocytopenia – NAIT " (also known as FNAIT or FMAIT). NAIT may cause unborn/newborn babies to bleed into their brain (ICH) and/or other major organs due to the maternal immune response against baby’s blood platelet antigens and may result in death or lifelong disabilities. NAIT is currently not routinely screened for in pregnancy although 1 in 1000 live births are suspected to be affected. Naitbabies provide support, advocacy and practical assistance to families around the world affected by NAIT.

Bio-Oil is an award-winning, specialist skincare treatment that has been clinically proven to improve the appearance of scarring, whether from accidents, burns, caesarean section or post-operative; as well as stretch mark, dehydrated skin and uneven skin tone. Bio-Oil has been formulated with a blend of essential plant oils and vitamin A and E that are known to be beneficial to skin health and appearance. Bio-Oil also contains a unique ingredient called PurCellin Oil™, which lowers the viscosity of the formulation so that it can be easily absorbed deeper into the skin, rather than acting superficially on the surface.

As a grieving family we decided we wanted to do something to help make a devastating experience a little more bearable by letting families know they are not alone. We do this by providing hospitals, hospices and funeral directors across the U.K with memory boxes, for families who suffer the trauma of miscarriage, stillbirth, infant and child death up to the age of 18. 4Louis have progressed over the years and have now provided over 160 Cuddle cot units to allow the families to spend extra precious time with their little ones. We have helped and funded Study days and many bereavement suites with in hospital maternity and neonatal units as well as providing funding for study days.

Because perinatal care is so critically important for both expectant mothers and their babies, Hologic has a business uniquely devoted to delivering that care. We have developed the Fetal Fibronectin® (fFN) test – a sophisticated test that accurately assesses the risk of preterm birth. With the information this test provides, you can rule out preterm labour, better manage your patients’ treatment options and positively affect the quality of life for them and their babies. For enquiries please contact your Hologic representative or euinfo@hologic.com. For more information on Hologic, visit www.hologic.com.

Naitbabies are a registered Charity in England & Wales run by families who have the genetic disorder "Neonatal Alloimmune Thrombocytopenia – NAIT " (also known as FNAIT or FMAIT). NAIT may cause unborn/newborn babies to bleed into their brain (ICH) and/or other major organs due to the maternal immune response against baby’s blood platelet antigens and may result in death or lifelong disabilities. NAIT is currently not routinely screened for in pregnancy although 1 in 1000 live births are suspected to be affected. Naitbabies provide support, advocacy and practical assistance to families around the world affected by NAIT.

Roche Diagnostics gives you The Power of Knowing that you’re using accurate information to make the right decisions today, so your patients can experience a healthier tomorrow. Roche’s broad spectrum of clinical testing supports women throughout the course of pregnancy from conception to birth. The portfolio includes tests that measure the ovarian reserve and groups of tests that fulfill national screening requirements for first trimester fetal anomalies, infectious diseases, bone health and anaemia. The latest additions to this portfolio are Harmony non-invasive prenatal testing (formerly of Ariosa Diagnostics) and the sFlt/PlGF ratio test for the diagnosis and short term prediction of pre-eclampsia.

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Lansinoh Laboratories is the market leader in breastfeeding accessories. The effectiveness of its 100% natural HPA® Lanolin nipple cream in helping to protect sore nipples is demonstrated by evidence-based clinical research (Abou-Dakn et al, 2011). Lansinoh is an alliance partner with the Royal College of Midwives (RCM), regularly engaging with healthcare professionals ensuring we develop resources and research to support everyday practice.

Private Midwives offer a number of options and opportunities for fantastic midwives to work with us. There are great benefits in working for the one of the largest providers of private midwifery services in the country. Please visit www.privatemidwives.com/work-with-us/ for more information.

At Private Midwives, we believe in making sure all our expectant mothers have the best possible experience through pregnancy, part of which is having the reassurance of knowing that their dedicated midwife is insured and the care that they are receiving is supported and approved in every way .

The Department of Health Western Australia coordinates a world class health system for the people of Western Australia (WA). This includes tertiary and secondary hospitals and community services in the capital Perth, as well as hospitals and health services in regional and remote settings throughout the state. The UK Recruitment Office in London has been established to assist health professionals with information and advice about opportunities for visa sponsorship. We are seeking qualified registered nurse/midwives and direct entry midwives with at least 2 years recent hospital experience in the UK or Ireland and eligibility for nursing registration in Australia.

SiMBA is here to support anyone who has endured the death of a baby during pregnancy or close to the time of birth. Our ethos is simple; memories and support. We donate our Memory Boxes to hospitals to encourage families to gather everlasting memories. We refurbish Family Rooms, allowing families to stay together with their baby in a homely setting within the hospital ward. We provide online, group and individual support through our closed facebook pages and family focused events. We organise training to support Midwives, Neonatal Nurses and Health Care Professionals, enhancing the bereavement service that they already offer and helping parents to rebuild their shattered lives.

Immunisation is the single most effective way to protect children, teenagers and adults against infectious diseases. Public Health England publishes an extensive range of materials on immunisation, for individuals, parents and health professionals. There are many new publications on offer now. Make sure you visit our stand to see if you are up to date with what’s new in Immunisation and pick up your leaflets and posters at London Maternity & Midwifery Festival 2018.

Alliance Pharmaceuticals Ltd bring a broad scope of products that patients can obtain both on prescription and/or over the counter to treat a wide range of conditions from teething to scar treatment. Products include Ashton & Parsons, Kelo-cote, Hydromol® and Anbesol. Visit us to find out more. Email info@alliancepharma.co.uk, or call us on 01249 466966.

Natera is a leading genetic testing company that develops and commercializes non-invasive methods for analyzing DNA. The mission of the company is to transform the diagnosis and management of genetic disease. In pursuit of that mission, Natera operates a CAP-accredited laboratory certified under the Clinical Laboratory Improvement Amendments (CLIA) in San Carlos, CA, and it currently offers a host of proprietary genetic testing services primarily to OB/GYN physicians and fertility centers, as well as to genetic laboratories through its direct sales force, laboratory distribution partners, and licensees that can run tests in their own laboratories and have the data analyzed through Natera’s cloud-based Constellation™ software system.

Reckitt Benckiser is a global company operating in health & personal care and household cleaning categories. It has operations in over 60 countries, employing around 23,000 employees. Consumer-centred product innovation and global roll-out are the company’s key organisational drivers. The UK healthcare business has leading pharmaceutical products. Among its portfolio are well-known and trusted brands such as Nurofen, Gaviscon, Lemsip, Strepsils, Bonjela, Fybogel and Senokot. We also produce the E45 range for dry and damaged skin conditions.

Most of us wouldn’t think twice about insuring our home, car, TV or smart phone, so why don’t we feel the same about protecting our families? Perhaps it’s because we assume that when our lives come to an end, we’ll be old and our loved ones will be financially secure and taken care of. If we do live a long and happy life, we may at some point suffer an illness or accident that prevents us from earning an income. It’s therefore sensible to consider how best you’d protect your finances and those of your family if the worst were to happen.

That’s where we come in. Visit Owl Financial on stand 29 to find out how we can help

JOHNSON’S®, the #1 baby skin care brand in the UK* has been pioneering the science in baby skin care for more than 120 years. Over the past 5 years Johnson & Johnson has helped advance 90% of all publications and peer-reviewed scientific literature on baby’s skin globally. We understand that multisensory stimulation contributes to happy, healthy baby development, and our pioneering research and technology helps us to create products that enrich the sensorial experience of everyday baby routines, such as bath time, while being safe, mild and effective.

*Based on MAT % Market share data in the Baby Category – April 2015 –April 2016

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Febromed – one of the leading delivery-room specialists in Europe –produces equipment to support women in labour.Researches show giving birth in the natural, vertical position has positive effects on the mother and the baby: less episiotomies, less labour pain, less perineal/vaginal trauma, babies show less frequent abnormal heart rate patterns and higher umbilical aterial pH.Febromed-products support the mother to be in any stage of labour, she can adopt any position she likes. with support of partner, who is actually involved in the birthing process.Our hand-made top quality products are highly esteemed throughout the world; bright colours, modern shaping and versatility create a relaxing ambience.Febromed-products are modular constructed, designed ergonomically, flexible in use and easy to handle – the enrichment for every birthing room.

Reprogenetics, Recombine and Genesis Genetics, together as CooperGenomics, a CooperSurgical company, are the pioneers and global leaders of comprehensive reproductive genetic testing. Through expanded carrier screening, PGD, PGS, NIPT and beyond, we are committed to advancing the field of reproductive genetics, improving outcomes and empowering families worldwide.Serenity is a safe, simple, and reliable non-invasive prenatal test (NIPT). This screening test provides valuable insight into foetal chromosome health, as early as 10 weeks into pregnancy with 99.7% accuracy.Serenity NIPT leverages the power of Next Generation Sequencing (NGS) from Illumina Technologies. It has been rigorously validated using clinical outcome performance data on over 85,000 cases.

Serenity is a CE-IVD marked screening service performed onsite at CooperGenomics gold standard UKAS ISO15189 accredited laboratory in London, UK

MatImms aims to encourage vaccination in pregnancy to protect newborn babies from preventable infections. We collaborate with pregnant women alongside academic, clinical and policy partners such as Public Health England and antenatal services, in the UK and globally through our Centre for International Child Health (https://www.imperial.ac.uk/centre-for-international-child-health). We developed the Matimms Smartphone App to improve vaccine information available to pregnant women, enabling them to make informed choices. In our lab work we study the impact of the vaccines on immunity in mothers and babies. Matimms is led by Professor Beate Kampmann, a world leader in maternal immunisation. Our multi-disciplinary team includes midwives, doctors and scientists. Prof Kampmann is also the founder of IMPRINT, a growing international maternal immunisation network: www.imprint-network.co.uk.

Group B Strep Support (GBSS) is the UK charity working to stop group B Strep (GBS) infection in babies, We;

inform health professionals and individuals how to prevent mostGBS infection in newborn babies;

offer information and support to families and health professionalsaffected by GBS;

campaign for improvements to UK strategies for preventing GBSinfection; and

generate continued support for research into better prevention ofGBS infection in babies.

Supported by a respected medical advisory panel, GBSS provides free information materials for expectant and new parents affected by group B Strep and their health professionals UK-wide.

MyPregnancy@ enables maternity units to publish information to pregnant ladies via their mobile phones.Our metrics show that the app is extremely popular with pregnant ladies; on average they access the mobile app 50 times throughout their pregnancy.Using the app significantly reduces printing costs, encourages regular updates as there are no re-printing costs and also ensures pregnant ladies always have up to date information.The app is proving popular with mid wives as they don’t have to carry lots of different leaflets as evidenced by a midwife in Bristol who said“We are finding it (myPregnancy@) very helpful as we do not have to carry all our relevant leaflets for pregnancy around with us multiplied by how many women are booked onto our classes!”

Central Medical Supplies Ltd (CMS) are the exclusive UK distributor of MEDICAL devices, supplying Maternity and Neonatal units around the country with a wide range of equipment, including Ameda® hospital-gradedouble electric breastpumps, breastfeeding accessories and Dr Brown’s Medical Specialist Feeding bottles. CMS also supply the ergonomic and safe Kanmed baby bed system and Weyer’s range of safe and efficient radiant warming systems for neonates and newborns. In addition CMS supply Gentleheel a heel prick slicing lancet providing an effective method of obtaining blood samples from the heels of infants.For more information contact www.centralmedical.co.uk / sales@centralmedical.co.uk or 01538 399541

Rosemary Umolu is a Medical Herbalist specialising in helping women overcome period pain and fibroids. By using the therapeutic qualities of plants and nutrition, she can help you identify the root causes of your illness to bring about effective and long lasting changes in your body. Her approach combines scientific evidence-based therapy with traditional herbal medicine to deliver a versatile treatment protocol that nourishes, protects and supports the reproductive system. She offers bespoke health packages based on medical history, diet and emotional wellbeing, to deliver a package that helps to you to recover, re-energise and stop you from being knocked off track every month due to the misery of period pain. She is passionate about instilling hopein those who have been told ‘there’s nothing else we can do for you’.

Rosemary will be at the Wellbeing Zone where you can find out how period pain can become a thing of the past.

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The Department of Health Western Australia coordinates a world class health system for the people of Western Australia (WA). This includes tertiary and secondary hospitals and community services in the capital Perth, as well as hospitals and health services in regional and remote settings throughout the state. The UK Recruitment Office in London has been established to assist health professionals with information and advice about opportunities for visa sponsorship. We are seeking qualified registered nurse/midwives and direct entry midwives with at least 2 years recent hospital experience in the UK or Ireland and eligibility for nursing registration in Australia.

Confident Birth is a physiological and modern method of birth and delivery. The method is about how it is possible to give birth safely, and with the help of the physiology activate the body's amazing innate ability. The method and book is based on physiological knowledge as respiratory physiology and stress physiology, as well as the existing evidence on the importance of support. In addition to our childbirth preparation classes for parents the method is taught in the country's midwifery schools and given as training to the hospitals and other units. Our advanced training in health care focuses on reducing the influence of fear and stress in the delivery room. Our childbirth preparation gives the parents the knowledge of the vital breath, and how they can help the body's physiology and nutrition, in order to achieve a safe and peaceful birth as possible.

The National Breastfeeding Helpline provides independent, evidence based, mother centred, non judgemental, confidential breastfeeding information, reassurance and support. We're here for mums on their breastfeeding journeys, whether they want to breastfeed for one day, one week, one month, one year or longer. Partners, grandparents, friends and healthcare professionals are all welcome to call us too. We are open 365 days a year from 9.30am-9.30pm on 0300 100 0212. We also offer support in Welsh and Polish, and offer a web chat service at bit.ly/NBHChat All calls to the helpline are answered by highly trained volunteers, who are also mums who have breastfed. All volunteers are trained and supported by registered charities, the Association of Breastfeeding Mothers and the Breastfeeding Network.

The National Breastfeeding Helpline is funded by Public Health England and the Scottish Government. www.nationalbreastfeedinghelpline.org.uk

Inspiration Healthcare is a global supplier of medical technology for critical care, operating theatre and home healthcare applications. Our mission is to provide high quality innovative products to patients and caregivers around the world that help to improve patient outcomes and efficiencies of healthcare organisations with patient focused customer service and technical support. Our own brand of critical care solutions span non-invasive respiratory management, thermoregulation and patient warming for newborns through to adults in intensive care and the operating theatre, whilst our distribution business in the UK and Ireland supplies solutions to support specialised surgical procedures and infusion therapies. Inspiration Healthcare products are available in over 50 countries worldwide, our success has been built on continuous innovation, excellent customer service and an inherent commitment to improving the quality of life of patients.

Eurofins offers most comprehensive Non-Invasive Prenatal Testing (NIPT) from commonly occurring trisomy (such as Down syndrome) to a single gene level screening for inherited recessive or de novo dominant disorders because every pregnancy is different. Our NIPT test range includes PrenatalSafe, PrenatalSafe Karyo, and GeneSafe, all from just a single tube of the maternal blood sample as early as 10 weeks into pregnancy. While PrenatalSafe screens for common trisomies and monosomies as well as microdeletions of certain chromosomes, PrenatalSafe Karyo analyses every chromosome in the genome for abnormalities. GeneSafe allows a complete picture of the risk of a pregnancy being affected by life-altering genetic disorders, which are not screened with current NIPT technology such as β thalassemia, sickle cell anemia among other 49 genetic disorders. All our tests are safe, reliable and clinically validated. The results are available from three working days with unappalled accuracy using a proven technology of Next Generation Sequencing. Genoma Group srl, part of Eurofins Clinical Diagnostics has strong expertise in NIPT, Preimplantation Genetic Diagnosis (PGD), Paternity and Parentage Testing, Nutrigenetics and offers 3,000 different genetic tests. All tests are performed in ISO 17025 accredited labs. For further enquiries please contact Eurofins representative or write to us NIPT@Eurofins.co.uk http://www.laboratoriogenoma.eu/eng/index.asp

EDAN UK is a wholly owned subsidiary of EDAN Instruments. EDAN is the largest manufacturer of Foetal Monitors worldwide with an OBS/GYN product portfolio consisting of Hand Held Dopplers, Antenatal and Intrapartum Foetal/Maternal monitors, Wireless Foetal monitoring systems and a Central Viewing and Archiving system.

In the last 4 years we have installed near to 200 F9 Express Foetal/Maternal Monitors which has a 12.1-inch colour touch screen and can monitor twins via ultrasound and nearly 50 Wireless twins systems. Other unique features of the F9 Express are CTG analysis and up to 60 hrs of stored CTG’s for retrieval and reprinting.

Maternity & Midwifery Forum Need to keep up to date on the latest developments in Midwifery? Visit our website dedicated to the maternity and midwifery sector – Midwifery Forum

The Maternity & Midwifery Festival regularly takes place in different cities around the UK, but we wanted to offer a different way for our delegates, speakers and exhibitors to stay connected throughout the year, so we have launched our website, Midwifery Forum

www.maternityandmidwifery.co.uk

On this site we feature the latest news on developments in midwifery practice, comment and opinion from our speakers and other sector leaders as well as the latest industry product news.

We also feature hours of videos recorded at our events, with in depth analysis of the issues raised. Visit Midwifery Forum today, and don’t forget to sign up to the newsletter!

The MMF Video Archive Did you know all of the presentations at our Maternity & Midwifery events have been filmed and recorded?

That’s right; we try and keep a permanent record of every speaker presentation made at a MMF event. So if you missed out on a particular speaker or weren’t able to attend an event you can still catch up on demand!

Visit the MMF Vimeo Channel to see what you might have missed out on: vimeo.com/channels/midwifery