Organized  by:  

Supported  by:  

Fest-­‐UP  Service  Jam  BCN,  Tools  5-­‐7  March,  2014  

IllustraAons  by:  EducaAon  Scotland  

Tools  -­‐  Day  1  

FEST-­‐UP  SERVICE  JAM  BCN  

Yesterday  you  idenAfied  your  problem  

FEST-­‐UP  SERVICE  JAM  BCN  

Personas  Canvas  

FOOD  

HOME  

SOCIAL  

WORK  

ASPECTS  OF  LIFE  

FEST-­‐UP  SERVICE  JAM  BCN  

1. Who is your service for?

2. What is the context you chose and what is the specific challenge you identified?

3. What is your value proposition?

Deliverable  -­‐  Team:    

Tools  -­‐  Day  2  

FEST-­‐UP  SERVICE  JAM  BCN  

Let’s  start  solving  the  problem  

User  

FEST-­‐UP  SERVICE  JAM  BCN  

IdenAfy  key  moments  in  the  user  journey  

USER  JOURNEY  –    defines  the  steps  that  the  customer  experiences  when  interacAng  with  a  service  or  product,  from  first  awareness  to  evangelizaAon.  

needs  

frustraAons  

wishes  

moAvaAons  USER  

DISCOVER        TRY                    USE          EXTEND  

FEST-­‐UP  SERVICE  JAM  BCN  

Align  user  experience  with  business  processes    

needs  

frustraAons  

wishes  

moAvaAons  

acAviAes  

processes  

protocols  

channels  ORGANISATION  

USER  

DISCOVER        TRY                    USE          EXTEND  

ORGANISATIONAL  PERSPECTIVE  –    determine  why  this  is  a  good  idea  for  your  experience;  how  is  value  created  and  measured,  and  can  you  actually  deliver  this?  

FEST-­‐UP  SERVICE  JAM  BCN  

Business  Model  Canvas  

FEST-­‐UP  SERVICE  JAM  BCN  

The  Business  Model  9  Building  Blocks  

FEST-­‐UP  SERVICE  JAM  BCN  

Value  ProposiAon  Canvas  

FEST-­‐UP  SERVICE  JAM  BCN  

Costumer-­‐Driven  Business  Model  Canvas  

FEST-­‐UP  SERVICE  JAM  BCN  

1  -­‐  GeneraAon  

Napkin  prototyping  –  allow  space  for  uncertainty  and  don’t  get  acached  to  ideas.  

Silent  brainstorming  (wricen)  

Challenge  the  status  quo  –  MulAple  BM  in  and  across  industries  

What  if..?  (Think  IKEA,  Amazon,  Airbnb…)  

FEST-­‐UP  SERVICE  JAM  BCN  

2  -­‐  Synthesis  

Listen  acAvely  to  your  team  members  

Prototype  to  combine  or  discard  models  

Visual  thinking  for  storytelling  

Use  different  post-­‐its  colors  for  segments  

SWOT  –  to  evaluate  BM  

FEST-­‐UP  SERVICE  JAM  BCN  

Business  Model  Canvas  

FEST-­‐UP  SERVICE  JAM  BCN  

Business  Model  Canvas  

#FESTUPSERVICEJAM  #SWAPSEEBCN  

FEST-­‐UP  SERVICE  JAM  BCN  

Don’t  forget  to…  Share  the  experience  with  the  rest  of  the  Fest-­‐UP  community  and  the  World  

@festupbcn  

@myswapsee  

@claropartners  

@EatWithEspana  

@Le18_bcn  

Time  to  work…  let’s  have  fun!