Enzo Ferrari & Luigi Chinetti

First Car 166M Barchetta

INCEPTION

Enzo Ferrari and Luigi Chinetti was the founder’s

He was a race car driver in Alpha Romeo in 1930’s.

Enzo was the soul and Luigi was the brain behind the business

World was recovering from WW2 so they focused on the united states

The first Ferrari road car was the 1947 125S, powered by a 1.5 L V12 Engine

LOGO

“The horse was painted on the fuselage of the fighter plane of Fransesco Baracca— a heroic airman of the first world war. In ’23, I met count Enrico Baracca, the hero’s father, and then his mother, countess Paulina, who said to me one day, ‘Ferrari, put my son’s prancing horse on your cars. It will bring you good luck’. The horse was, and still is, black, and I added the canary yellow background which is the colour of Modena.”— ENZO FERRARI

EXCPTIONAL

The Quintessential Ferrari – 275

Introduced in 1964

First road car to be suitable for racing

Birth of GT (Grand Tourismo Class)

The Car which built Ferrari’s reputatuion

Pininfarnia designed the body

FAQ

Why it is so Expensive ?

LIMITED PRODUCTION

• Several Kinds Of Testing

• If the cost is distributed it will be high for each process

HIGHER COST OF MATERIALS

• Carbon fiber roofs and hoods

• Exotic leather• Z-rated Super

Low Profiled Tires

• Forged Rims• Titanium

Suspension

Marketing /Branding Cost

• Charges a lot for the brand value

• Marketing Charges is very high

MANUFACTURING

Marceno,Italy

4,700 cars built year

Large proportion built in house

3000 workers / 1 person per engine

Linking creativity to equality

Visionary planning

Big Workforce, comprising men and women

CULUTURE

Exotic Italian Factory

Trees

and

Exoti

c

Scenar

y

Models Everywhere

Building For Every Department

Environment

Strict Working Hours

Keeps Owners Involved

Racing Events

Reasonable Salary Package

Organization

VALUE

Precision

Quality

Racing Heritage

Exclusivity

Giving Back

DNA

“There are many elements that go to make up Ferrari’s DNA. The secret is in its people – because behind our exceptional cars there are equally exceptional men and women – and in the knowledge that goes into combining all factors”

WORLD OF FERRARI“Where Passion and Soul Comes to Life”

Located In Abu Dhabi, UAE Formula Rossa

Largest Indoor Structure Realistic Ferrari Experience

Latest Theme Park Technology Opened in 2010

Current Ferrari’s599 612

California 458 Italia

La Ferrari aka The Beast • Sports Car

• 2-Door

• 6.3litre V12 Engine

• 7-speed dual clutch transmission

• 0-100mph 4.7 Sec

• Top Speed Exceeding 350kmph

• 7crore INR

Strategic Partners ALDER PLASTIC BOSH BREMBO BRIDGESTONE FONTANA GROUP GETRAG HARMAN MAGNETI MARELLI MICHELIN OMR PIRELLI SHELL WEBASTO

Reference The Ultimate History of Ferrari-2002-Brian Laban

https://en.wikipedia.org/wiki/Ferrari

http://auto.ferrari.com/en_EN/ongoing-heritage/