• Shortly after World War I, Ms.Adele Casagrande opened a post in Rome, city dignitariesand Hollywood actress for the design of custom made fur coats of the "leather fur store, " the store is now famous boutique Kingdom - Fendi's Predecessor. Fur garment furstarted to Fendi, starting from the creation of a center is to matrilineal family business.When the second generation of the five daughters into the family business, after all, theFendi successfully into the international market. 

FENDI

• Until now the silvia venturini took over asthe third generation, the existing 80-year history, following the Prada, Gucci, after, Fendibecame the turn of the century, but also a popular symbol of fashion in Milan.

• Sections of high-quality leather handbags, an unprecedented

 combination of imprinted,weaving, dyeing and tanning leather, and other new technology, impressive. 

• Fendi's fur clothing line launch and successfully createa high fashion trend. 

Afterfollowing this,Fendi renewed revolution, new ideas into products for t

he leather.

FENDI

FENDI

• Since then,the ladies carry bags is not only a practical item, but also high fashion accessories.

• Fendi in the seventies a major push into luxury apparel market, the brand's reputation to new heights. A trend of jackets, coats and the new trendy skirts, create a unique Fendi woman image. Eighties, Fendi's "double f " marks have become synonymous withbeautiful dignitaries, swept the globe. In addition, Fendi attention pequin note by graphic design, won a new batch of champions. The same time, Fendi dress trend to cater toyounger customers when launched Fendissime sportswear and accessories, with a wide variety. Fur garments to the nineties, Fendi has opened a new page for the fashionindustry.