4/28/15  

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Fender C L A S S I C L E A T H E R

Consumers make purchases following key changes in their lives; they see furniture as an

extension of themselves.

Fender TAKE BACK YOUR BASEMENT

4/28/15  

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Part 1: Facebook

       

Part 2: Direct Mail

       

Part 3: Sweepstakes

Hey guys, the kids are headed out, and it’s time for you to take back your space. Take pictures or post about the transformation with #TakeBackYourBasement for a chance to take a trip to Cleveland with your closest buddy. Click here for more info: http://fenderbyclassicleather.com

Thanks, Greg Doe for sharing your upgraded space—we think it looks great! Keep posting the ways you took back your basement. Need ideas? Visit our website for some of our suggestions at: http://fenderbyclassicleather.com Finally have my own space!! Great place to have a few drinks with the guys. #TakeBackYourBasement

350 people like this

Classic  Leather  

$100  OFF    

Punch  out  the  pick  or  use  the  code  below  to  get  a  

discount  off  of  your  <irst  FFeennddeerr  by  Classic  Leather  purchase!  

 

T3sG4Mj8  

One  lucky  winner  and  their    guest  of  choice  will  be    6lown  to  Cleveland  for  the    Classic  Rock  n’  Roll    experience.  Their  weekend  getaway  includes:  •  2  night  stay  in  a  4  star                hotel  •  Dinner  at  Chef  Michael                Symon’s  Lolita  Restaurant  •  2  tickets  to  the  Rock  n’  Roll  Hall  of  Fame  

 

 

Take  Back  Your  Basement!  

Share  how  you  “took  back  your  basement”  on  our  new  Fender  by  Classic  Leather  facebook  page      

4/28/15  

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Q1 Q2 Q4

April

July

September

Q3

Facebook: $11,000

Direct Mail: $11,390

TOTAL: $24,040

+ + =

Contest: $1,650