femtocells – opportunities and challenges (draft)
TRANSCRIPT
Femtocells – Opportunities and Challenges
Chand GundechaCDG Technology Forum Wednesday, May 2, 2007
Motorola IncGlobal Marketing & Strategy,Motorola Networks & Enterprise BusinessMobile Telephone (312) 307-0677E-mail: [email protected]
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
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1 FMC, Seamless Mobility, Femtocell Overview
Market Drivers
Femtocell Evolution
Challenges and Opportunities
Summary
Agenda
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
FMC, Seamless Mobility and Femtocell -Overview
− Femtocell - a disruptive technology that can create new business opportunities for Wireless Operators
− Motorola has a broad portfolio of solutions and services in FMC/Seamless Mobility areas
− UMA is the first FMC/Seamless Mobility application− Numerous UMA commercial systems and trials
− Other FMC applications enabled by Motorola IMS− IMS VCC trials underway
− Initial Femtocell focus with UMA with evolution to IMS/SIP
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
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FMC, Seamless Mobility, Femtocell Overview
Market Drivers
Femtocell Evolution
Challenges and Opportunities
Summary
Agenda
1
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
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Sou
rce:
Inf
onet
ics
-3Q
05
DSL and Cable Subscriber Growth By Region
3350
63 7485 9425
43
56
6674
79
30
40
48
54
58
61
9
12
16
20
6
3
0
50
100
150
200
250
300
2003 2004 2005 2006 2007 2008
Milli
ons
of S
ubsc
riber
s
Asia EMEA NA LAC
Femtocell Market DriversProliferation of Broadband Subs Services
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Femtocell Market DriversCellular Subscribers Keep Growing but there
are coverage issues in certain places…Homes, Hotels Basements
Cellular Subscriber Growth By Region
538 664 807 984 1,125 1,248
551688
892
1,016
1,1191,195
127
175
237
274
308
334
222
245
262
275
171
195
0
500
1,000
1,500
2,000
2,500
3,000
3,500
2003 2004 2005 2006 2007 2008Cum
ulat
ive
Sub
scrib
ers
(M)
Sou
rce:
EM
CFe
brua
ry, 2
006
Asia EMEA NA LAC
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Femtocell Market Drivers~120M WiFi, Dual Mode Handsets by 2010
Sou
rce:
AB
I Dev
ices
For
ecas
t
Dual Mode WIFI Cellular
WIFI VoIP
2006 2007 2008 2009 2010
100
40
20
60
Femtocell technology allows user to keep the same handset asopposed to a Dual Mode Handsets
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Femtocell Market DriversVoIP Over BBN technology is Exploding
0
20
40
60
80
100
120
2006 2007 2008 2009
VoI
P C
umul
ativ
eS
ubsc
riber
s (M
)
Metro WiFi
WiBB
Parasitic VoIPon BB
PON
DSL
Cable (Packet cable 2.0)
VoIP Cumulative Subscriber Forecast
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Convergence / Quad Play Has BegunCompetitive differentiation
TeliaSonera Orange
Comcast KT ATT
TIM Time Warner DoCoMo
BT StarHub
Global Momentum
Service Providers Are Evolving to Seamless Mobility, Triple and Quad Play
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Service Provider Market DynamicsFemtocell: Initial Interest from UMA Wireless Operators
Greenfield ISPs
Entry into growing wireless market
Increase minutes on IP network
Cable MSOs
Triple-play evolution to quad play
Increase revenue per subscriber
WirelessService Providers
Fixed mobile substitution
Revenue and market expansion
WirelineService Providers
Keep minutes on network
Increase revenue
Reduce churn
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Serving diverse end users with
NGN
Optimize with NGN services for both
circuit & packet world
Compete with new applications to
gain differentiation
Increase subscriber penetration in the
places served today
Service Provider/End User ChallengesEnd Users end up having multiple providers/services
Circuit switched services are restrictive
Services are specific to the cellular, wireline networks
Competitive threat from other service providers
Reduce churn, increase operational efficiency
IP Multimedia Subsystem plays a key role in the core network evolution.
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
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FMC, Seamless Mobility, Femtocell Overview
Market Drivers
Femtocell Evolution
Challenges and Opportunities
Summary
Agenda
1
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Seamless Services across Networks
Cellular CDMA 1X, DO-A GSM / GPRS / HSDPA /WiMAX /LTE
WiFIHome / Enterprise / Hot Spot
UMA/IMS VCC
SeamlessHandoff
Seamless across Networks and Devices
Cellular / WiFi / WiMAX /LTE / Wireline
SeamlessHandoff
Seamless services across user environments creates opportunities for service providers to increase revenues
Seamless Mobility increases reach ability and productivity
What is Seamless Mobility?
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
FMC Solutions– Femtocell Evolution
Residential Residential / Enterprise
Advanced Services
Residential / Enterprise
UMAHosted Solution
UMA Evolution to Femtocell
MOTOwi4 Hosted VoIP / Seamless Mobility Solution
GAMA Applications
(Interactive Manager)
Hosted IMS Solution
Mobility Manager, CDMA, GSM networks
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
UMA Today: Femtocell Opportunity Expanding
UMA moves to “Universal Mobile Access”
SoftmobilesUMTSStandard
3G Handset
Femtocells
Terminal Adaptors
Mobile Core Network
(Circuit, Packet, IMS services)
UMA Network Controller
Dual-Mode Handsets
BroadbandAccess
Wi-Fi Access Point
UMA: A standard, secure, scalable IP interface into the mobile core network
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Mobile Core Network
(Circuit, Packet, IMS Services)
UMA Network Controller
Standard Mobile Handsets
GSM/UMTS
Private TDMAccess
BroadbandIP Access
GSM/UMTS
UMA-enabled Femtocell
Standardized, secure IP access to mobile networks and services
Supports ad hoc service activation
Scalable architecture designed for millions of user-installed femtocells
UMA Solves Femtocell Network Challenge
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
IMS Voice Call Continuity Call routing & HandoffVCC DMH >> Future Femtocell evolution with IMS
Home/SOHO
Access Point
RANRAN
PSTNPSTN
Cellular
Circuit NetworkMSC
WLAN Access Network
Mobility Manager
Packet Network
• Based on 3GPP 23.806 voice continuity draft• Supports active call handoff for
•Cellular Originated/Terminated calls into WLAN•Cellular Terminated calls into WLAN•WLAN Originated calls into Cellular•WLAN Terminated calls into Cellular
1. PSTN Originated Call to the DMH
2. MM Selects Cellular Network for Delivery
3. Handset moves into area of WLAN coverage
4. Handset establishes 2nd call via WLAN to MM
5. MM bridges WLAN and PSTN call legsRemoves cellular leg
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
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3
4
5
FMC, Seamless Mobility, Femtocell Overview
Market Drivers
Femtocell Evolution
Challenges and Opportunities
Summary
Agenda
1
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Femtocell - Opportunities and Challenges
Opportunities / Benefits Challenges
Residential 2G/3G CoverageOperator Benefits
Subscriber retentionMacro network offloadIncreased revenue from new services
Subscriber BenefitsIncreased mobile performance at home,
Better coverageHome zone pricing
Femtocell ChallengesLow-Cost Femtocells ~ $200Interference management with
Macrocell network Core network integrationPackaging and selling service to end
users
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
2
3
4
5
FMC, Seamless Mobility, Femtocell Overview
Market Drivers
Femtocell Evolution
Challenges and Opportunities
Summary
1
Agenda
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
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