females are crazy about mobile gaming
TRANSCRIPT
Females in mobile gaming
Make 31% more in-app purchases
Spend 35% more time in gaming apps
Than men
Flurry – Female Gamers 2015
Generally females invest more time in gaming apps and outspend
men in In-app purchases.
Flurry – Female Gamers 2015
Females are more loyal to
mobile games than males
when it comes to retention. In
fact, women have 42% higher
7-day retention on average
versus males.
Flurry – Female Gamers 2015
Females in mobile gaming
Flurry – Female Gamers 2015
Endless/Runner Physics/Puzzle
Racing Platformer Brain/Quiz
Arcade Action – RPG
Shooter Social turn – based
Sports Bingo
Match3/Bubble Shooter Tower Defense
Casino/Poker Strategy
Slots Card/Battle
Solitaire Management/Simulation
0 30 60 90 120
150
Male Female
Neutral
Time spent per user per week
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